�ݺ�ߣshows by User: LizBedor

�ݺ�ߣshows by User: LizBedor / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: LizBedor / Fri, 18 Nov 2016 22:10:25 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: LizBedor How I ACTUALLY Do Content Marketing /slideshow/how-i-actually-do-content-marketing/69270750 nyupresentation-161118221025
Presentation from NYU guest speaking November 2016 - A look inside how I approach content marketing at Bluecore ]]>
Presentation from NYU guest speaking November 2016 - A look inside how I approach content marketing at Bluecore ]]> Fri, 18 Nov 2016 22:10:25 GMT /slideshow/how-i-actually-do-content-marketing/69270750 LizBedor@slideshare.net(LizBedor) How I ACTUALLY Do Content Marketing LizBedor Presentation from NYU guest speaking November 2016 - A look inside how I approach content marketing at Bluecore <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nyupresentation-161118221025-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation from NYU guest speaking November 2016 - A look inside how I approach content marketing at Bluecore

How I ACTUALLY Do Content Marketing from Liz Bedor

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0 Content Marketing Editorial Planning Guide /slideshow/content-marketing-editorial-planning-guide-55172937/55172937 contentmarketingeditorialplanningguide-151116185429-lva1-app6891
With a disconnected pile of assets, we're unable to measure the efficacy of the program because it's not a program. It's a collection of disjointed assets. How do we change that? Begin with the end in mind. In this guide you will document your editorial strategy, including: 1. Mission statement 2. Categories 3. Topics 4. SEO keywords 5. Editorial guidelines 6. Imagery guidelines 7. Quarterly, monthly and weekly planning calendars 8. Key metrics to track and when]]>
With a disconnected pile of assets, we're unable to measure the efficacy of the program because it's not a program. It's a collection of disjointed assets. How do we change that? Begin with the end in mind. In this guide you will document your editorial strategy, including: 1. Mission statement 2. Categories 3. Topics 4. SEO keywords 5. Editorial guidelines 6. Imagery guidelines 7. Quarterly, monthly and weekly planning calendars 8. Key metrics to track and when]]> Mon, 16 Nov 2015 18:54:29 GMT /slideshow/content-marketing-editorial-planning-guide-55172937/55172937 LizBedor@slideshare.net(LizBedor) Content Marketing Editorial Planning Guide LizBedor With a disconnected pile of assets, we're unable to measure the efficacy of the program because it's not a program. It's a collection of disjointed assets. How do we change that? Begin with the end in mind. In this guide you will document your editorial strategy, including: 1. Mission statement 2. Categories 3. Topics 4. SEO keywords 5. Editorial guidelines 6. Imagery guidelines 7. Quarterly, monthly and weekly planning calendars 8. Key metrics to track and when <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketingeditorialplanningguide-151116185429-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> With a disconnected pile of assets, we're unable to measure the efficacy of the program because it's not a program. It's a collection of disjointed assets. How do we change that? Begin with the end in mind. In this guide you will document your editorial strategy, including: 1. Mission statement 2. Categories 3. Topics 4. SEO keywords 5. Editorial guidelines 6. Imagery guidelines 7. Quarterly, monthly and weekly planning calendars 8. Key metrics to track and when

Content Marketing Editorial Planning Guide from Liz Bedor

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0 A Roadmap for Success: How to Plan and Build a Content Marketing Strategy /slideshow/a-roadmap-for-success-how-to-plan-and-build-a-content-marketing-strategy/53777970 lizbedorsfthinkcontentdeckwhashtag-151010200823-lva1-app6891
Presentation from NewsCred's #ThinkContent Roadshow in San Francisco. A Roadmap for Success: How to Plan and Build a Content Marketing Strategy]]>
Presentation from NewsCred's #ThinkContent Roadshow in San Francisco. A Roadmap for Success: How to Plan and Build a Content Marketing Strategy]]> Sat, 10 Oct 2015 20:08:23 GMT /slideshow/a-roadmap-for-success-how-to-plan-and-build-a-content-marketing-strategy/53777970 LizBedor@slideshare.net(LizBedor) A Roadmap for Success: How to Plan and Build a Content Marketing Strategy LizBedor Presentation from NewsCred's #ThinkContent Roadshow in San Francisco. A Roadmap for Success: How to Plan and Build a Content Marketing Strategy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lizbedorsfthinkcontentdeckwhashtag-151010200823-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation from NewsCred's #ThinkContent Roadshow in San Francisco. A Roadmap for Success: How to Plan and Build a Content Marketing Strategy

A Roadmap for Success: How to Plan and Build a Content Marketing Strategy from Liz Bedor

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0 How to Plan and Build a Content Marketing Strategy /LizBedor/how-to-plan-and-build-a-content-marketing-strategy howtoplanandbuildacontentmarketingstrategy-150904174538-lva1-app6892
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections: Discovery Destination Team Editorial Customer Journey KPIs/Reporting Optimization]]>
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections: Discovery Destination Team Editorial Customer Journey KPIs/Reporting Optimization]]> Fri, 04 Sep 2015 17:45:38 GMT /LizBedor/how-to-plan-and-build-a-content-marketing-strategy LizBedor@slideshare.net(LizBedor) How to Plan and Build a Content Marketing Strategy LizBedor Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections: Discovery Destination Team Editorial Customer Journey KPIs/Reporting Optimization <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtoplanandbuildacontentmarketingstrategy-150904174538-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections: Discovery Destination Team Editorial Customer Journey KPIs/Reporting Optimization

How to Plan and Build a Content Marketing Strategy from Liz Bedor

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0 How to Measure Brand Awareness with Content Marketing /slideshow/how-to-measure-brand-awareness-with-content-marketing/51390143 howtomeasurebrandawarenesswithcontentmarketing-150807152934-lva1-app6891
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand's website? We can measure brand awareness a few different ways: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking. Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products. Organic Search Share of Voice: The percentage of online conversations in your space that include your brand.]]>
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand's website? We can measure brand awareness a few different ways: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking. Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products. Organic Search Share of Voice: The percentage of online conversations in your space that include your brand.]]> Fri, 07 Aug 2015 15:29:34 GMT /slideshow/how-to-measure-brand-awareness-with-content-marketing/51390143 LizBedor@slideshare.net(LizBedor) How to Measure Brand Awareness with Content Marketing LizBedor Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand's website? We can measure brand awareness a few different ways: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking. Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products. Organic Search Share of Voice: The percentage of online conversations in your space that include your brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtomeasurebrandawarenesswithcontentmarketing-150807152934-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand's website? We can measure brand awareness a few different ways: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking. Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products. Organic Search Share of Voice: The percentage of online conversations in your space that include your brand.

How to Measure Brand Awareness with Content Marketing from Liz Bedor

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0 How to Measure Brand Health with Content Marketing Engagement Metrics /slideshow/how-to-measure-brand-health-with-content-marketing-engagement-metrics/51389768 howtomeasurebrandhealthwithcontentmarketingengagementmetrics-150807151757-lva1-app6891
Content marketing is best described as the "art of communicating with your customers and prospects without selling." If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out. David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let's say you've accomplished letting people get to know your brand. How do you know how much they like your brand? Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we'll focus on engagement, which we can measure with the following: Time on site: The amount of time visitors spends on your site. Repeat visitors: The number of times someone engages with your brand. Social likes: Which content is resonating most with your audience. Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them. Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages.]]>
Content marketing is best described as the "art of communicating with your customers and prospects without selling." If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out. David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let's say you've accomplished letting people get to know your brand. How do you know how much they like your brand? Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we'll focus on engagement, which we can measure with the following: Time on site: The amount of time visitors spends on your site. Repeat visitors: The number of times someone engages with your brand. Social likes: Which content is resonating most with your audience. Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them. Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages.]]> Fri, 07 Aug 2015 15:17:57 GMT /slideshow/how-to-measure-brand-health-with-content-marketing-engagement-metrics/51389768 LizBedor@slideshare.net(LizBedor) How to Measure Brand Health with Content Marketing Engagement Metrics LizBedor Content marketing is best described as the "art of communicating with your customers and prospects without selling." If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out. David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let's say you've accomplished letting people get to know your brand. How do you know how much they like your brand? Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we'll focus on engagement, which we can measure with the following: Time on site: The amount of time visitors spends on your site. Repeat visitors: The number of times someone engages with your brand. Social likes: Which content is resonating most with your audience. Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them. Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtomeasurebrandhealthwithcontentmarketingengagementmetrics-150807151757-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Content marketing is best described as the "art of communicating with your customers and prospects without selling." If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out. David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let's say you've accomplished letting people get to know your brand. How do you know how much they like your brand? Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we'll focus on engagement, which we can measure with the following: Time on site: The amount of time visitors spends on your site. Repeat visitors: The number of times someone engages with your brand. Social likes: Which content is resonating most with your audience. Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them. Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages.

How to Measure Brand Health with Content Marketing Engagement Metrics from Liz Bedor

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0 How to Measure Brand Health with Content Marketing Audience Growth Metrics /slideshow/how-to-measure-brand-health-with-audience-growth-metrics/51389501 howtomeasurebrandhealthwithaudiencegrowthmetrics-150807151001-lva1-app6891
Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how to measure this with the audience growth metrics below: - Paid vs. Organic Search Traffic - Social Shares/Followers - Share of Voice/Offsite SEO]]>
Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how to measure this with the audience growth metrics below: - Paid vs. Organic Search Traffic - Social Shares/Followers - Share of Voice/Offsite SEO]]> Fri, 07 Aug 2015 15:10:01 GMT /slideshow/how-to-measure-brand-health-with-audience-growth-metrics/51389501 LizBedor@slideshare.net(LizBedor) How to Measure Brand Health with Content Marketing Audience Growth Metrics LizBedor Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how to measure this with the audience growth metrics below: - Paid vs. Organic Search Traffic - Social Shares/Followers - Share of Voice/Offsite SEO <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtomeasurebrandhealthwithaudiencegrowthmetrics-150807151001-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how to measure this with the audience growth metrics below: - Paid vs. Organic Search Traffic - Social Shares/Followers - Share of Voice/Offsite SEO

How to Measure Brand Health with Content Marketing Audience Growth Metrics from Liz Bedor

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0 How to Calculate Conversions from Content Marketing /slideshow/how-to-calculate-conversions-from-content-marketing/51350264 howtocalculateconversionsfromcontentmarketing-150806145659-lva1-app6892
How to calculate the value of prospects who became customers because of either helpful, useful and/or entertaining content you provided them.]]>
How to calculate the value of prospects who became customers because of either helpful, useful and/or entertaining content you provided them.]]> Thu, 06 Aug 2015 14:56:59 GMT /slideshow/how-to-calculate-conversions-from-content-marketing/51350264 LizBedor@slideshare.net(LizBedor) How to Calculate Conversions from Content Marketing LizBedor How to calculate the value of prospects who became customers because of either helpful, useful and/or entertaining content you provided them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtocalculateconversionsfromcontentmarketing-150806145659-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to calculate the value of prospects who became customers because of either helpful, useful and/or entertaining content you provided them.

How to Calculate Conversions from Content Marketing from Liz Bedor

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0 How to Calculate Content Marketing ROI /slideshow/how-to-calculate-content-marketing-roi/51024914 howtocalculatecontentmarketingroi-150728171742-lva1-app6891
Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.]]>
Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.]]> Tue, 28 Jul 2015 17:17:42 GMT /slideshow/how-to-calculate-content-marketing-roi/51024914 LizBedor@slideshare.net(LizBedor) How to Calculate Content Marketing ROI LizBedor Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtocalculatecontentmarketingroi-150728171742-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.

How to Calculate Content Marketing ROI from Liz Bedor

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0 How to Choose Authentic Photos for Content Marketing /slideshow/how-to-choose-authentic-photos-for-content-marketing/50066820 howtochooseauthenticphotosforcontentmarketing-150701202750-lva1-app6892
In the age of six-second attention spans and non-stop social media feeds, people want images that speak to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. They want real, candid moments from everyday life that feel natural in their world. Moments that speak to the human experience.]]>
In the age of six-second attention spans and non-stop social media feeds, people want images that speak to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. They want real, candid moments from everyday life that feel natural in their world. Moments that speak to the human experience.]]> Wed, 01 Jul 2015 20:27:50 GMT /slideshow/how-to-choose-authentic-photos-for-content-marketing/50066820 LizBedor@slideshare.net(LizBedor) How to Choose Authentic Photos for Content Marketing LizBedor In the age of six-second attention spans and non-stop social media feeds, people want images that speak to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. They want real, candid moments from everyday life that feel natural in their world. Moments that speak to the human experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtochooseauthenticphotosforcontentmarketing-150701202750-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> In the age of six-second attention spans and non-stop social media feeds, people want images that speak to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. They want real, candid moments from everyday life that feel natural in their world. Moments that speak to the human experience.

How to Choose Authentic Photos for Content Marketing from Liz Bedor

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0 Trends + Trendsetters: The Best in B2B Technology Content Marketing /slideshow/trends-trendsetters-the-best-in-b2b-technology-content-marketing-49751163/49751163 thebestinb2btechnologycontentmarketing-150623191846-lva1-app6891
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested? CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content. EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it. CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.” CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time. We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.]]>
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested? CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content. EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it. CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.” CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time. We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.]]> Tue, 23 Jun 2015 19:18:46 GMT /slideshow/trends-trendsetters-the-best-in-b2b-technology-content-marketing-49751163/49751163 LizBedor@slideshare.net(LizBedor) Trends + Trendsetters: The Best in B2B Technology Content Marketing LizBedor The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested? CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content. EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it. CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.” CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time. We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thebestinb2btechnologycontentmarketing-150623191846-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested? CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content. EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it. CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.” CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time. We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.

Trends + Trendsetters: The Best in B2B Technology Content Marketing from Liz Bedor

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0 5 Reasons to Earn Your Salesforce.com Certifications /slideshow/5-reasons-to-earn-your-salesforce/45955401 5reasonstoearnyoursalesforcecertifications-140610095031-phpapp01-150317142413-conversion-gate01
Demand for Salesforce experts is growing rapidly and companies are looking for proven professionals. Companies who use certified cloud specialists see smoother deployments and better use of Salesforce. Getting certified boosts your career and enables you to contribute even more to your organization's success. Whether you are a Salesforce Administrator, Force.com Developer, Implementation Expert, or Architect, earning a credential from salesforce.com demonstrates that you have the skills and confidence to take full advantage of Salesforce.]]>
Demand for Salesforce experts is growing rapidly and companies are looking for proven professionals. Companies who use certified cloud specialists see smoother deployments and better use of Salesforce. Getting certified boosts your career and enables you to contribute even more to your organization's success. Whether you are a Salesforce Administrator, Force.com Developer, Implementation Expert, or Architect, earning a credential from salesforce.com demonstrates that you have the skills and confidence to take full advantage of Salesforce.]]> Tue, 17 Mar 2015 14:24:13 GMT /slideshow/5-reasons-to-earn-your-salesforce/45955401 LizBedor@slideshare.net(LizBedor) 5 Reasons to Earn Your Salesforce.com Certifications LizBedor Demand for Salesforce experts is growing rapidly and companies are looking for proven professionals. Companies who use certified cloud specialists see smoother deployments and better use of Salesforce. Getting certified boosts your career and enables you to contribute even more to your organization's success. Whether you are a Salesforce Administrator, Force.com Developer, Implementation Expert, or Architect, earning a credential from salesforce.com demonstrates that you have the skills and confidence to take full advantage of Salesforce. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5reasonstoearnyoursalesforcecertifications-140610095031-phpapp01-150317142413-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Demand for Salesforce experts is growing rapidly and companies are looking for proven professionals. Companies who use certified cloud specialists see smoother deployments and better use of Salesforce. Getting certified boosts your career and enables you to contribute even more to your organization's success. Whether you are a Salesforce Administrator, Force.com Developer, Implementation Expert, or Architect, earning a credential from salesforce.com demonstrates that you have the skills and confidence to take full advantage of Salesforce.

5 Reasons to Earn Your Salesforce.com Certifications from Liz Bedor

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0 Trends + Trendsetters: The Best in Automotive Content Marketing /slideshow/trends-trendsetters-the-best-in-automotive-content-marketing-45941081/45941081 thebestinautomotivecontentmarketing-150317092416-conversion-gate01
In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Of the 10 reasons most frequently cited? “Like the image the vehicle portrays.” So what if your automotive brand doesn’t portray the image you want? Content marketing can help. In this guide, we’ll take a look at three automotive brands (Lincoln, Land Rover and Cadillac) that are leveraging content marketing to transform their brand perception and engage their desired audiences.]]>
In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Of the 10 reasons most frequently cited? “Like the image the vehicle portrays.” So what if your automotive brand doesn’t portray the image you want? Content marketing can help. In this guide, we’ll take a look at three automotive brands (Lincoln, Land Rover and Cadillac) that are leveraging content marketing to transform their brand perception and engage their desired audiences.]]> Tue, 17 Mar 2015 09:24:16 GMT /slideshow/trends-trendsetters-the-best-in-automotive-content-marketing-45941081/45941081 LizBedor@slideshare.net(LizBedor) Trends + Trendsetters: The Best in Automotive Content Marketing LizBedor In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Of the 10 reasons most frequently cited? “Like the image the vehicle portrays.” So what if your automotive brand doesn’t portray the image you want? Content marketing can help. In this guide, we’ll take a look at three automotive brands (Lincoln, Land Rover and Cadillac) that are leveraging content marketing to transform their brand perception and engage their desired audiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thebestinautomotivecontentmarketing-150317092416-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Of the 10 reasons most frequently cited? “Like the image the vehicle portrays.” So what if your automotive brand doesn’t portray the image you want? Content marketing can help. In this guide, we’ll take a look at three automotive brands (Lincoln, Land Rover and Cadillac) that are leveraging content marketing to transform their brand perception and engage their desired audiences.

Trends + Trendsetters: The Best in Automotive Content Marketing from Liz Bedor

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0 Common Thread: How Retailers Use Content to Tie Online and Offline Experiences /slideshow/common-thread-how-retailers-use-content-to-tie-online-and-offline-tie-online-and-offline-experiences/44929592 commonthread-howretailersusecontenttotieonlineandofflineexperiences-150220091729-conversion-gate01
E-commerce and mobile shopping are growing faster than ever. Those experiences, however, are inherently limited as people still want in-store store benefits of seeing, touching and feeling products in person. To get ahead, retailers need to sync these two experiences seamlessly. We're diving into the strategies of three top retailers who have mastered creating seamless online/offline experiences for their customers. View this �ݺ�ߣShare to learn their tactics and how you can improve your online/offline marketing.]]>
E-commerce and mobile shopping are growing faster than ever. Those experiences, however, are inherently limited as people still want in-store store benefits of seeing, touching and feeling products in person. To get ahead, retailers need to sync these two experiences seamlessly. We're diving into the strategies of three top retailers who have mastered creating seamless online/offline experiences for their customers. View this �ݺ�ߣShare to learn their tactics and how you can improve your online/offline marketing.]]> Fri, 20 Feb 2015 09:17:29 GMT /slideshow/common-thread-how-retailers-use-content-to-tie-online-and-offline-tie-online-and-offline-experiences/44929592 LizBedor@slideshare.net(LizBedor) Common Thread: How Retailers Use Content to Tie Online and Offline Experiences LizBedor E-commerce and mobile shopping are growing faster than ever. Those experiences, however, are inherently limited as people still want in-store store benefits of seeing, touching and feeling products in person. To get ahead, retailers need to sync these two experiences seamlessly. We're diving into the strategies of three top retailers who have mastered creating seamless online/offline experiences for their customers. View this �ݺ�ߣShare to learn their tactics and how you can improve your online/offline marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/commonthread-howretailersusecontenttotieonlineandofflineexperiences-150220091729-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> E-commerce and mobile shopping are growing faster than ever. Those experiences, however, are inherently limited as people still want in-store store benefits of seeing, touching and feeling products in person. To get ahead, retailers need to sync these two experiences seamlessly. We're diving into the strategies of three top retailers who have mastered creating seamless online/offline experiences for their customers. View this �ݺ�ߣShare to learn their tactics and how you can improve your online/offline marketing.

Common Thread: How Retailers Use Content to Tie Online and Offline Experiences from Liz Bedor

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0 https://cdn.slidesharecdn.com/profile-photo-LizBedor-48x48.jpg?cb=1661937734 www.lizbedor.com https://cdn.slidesharecdn.com/ss_thumbnails/nyupresentation-161118221025-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-i-actually-do-content-marketing/69270750 How I ACTUALLY Do Cont... https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketingeditorialplanningguide-151116185429-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-marketing-editorial-planning-guide-55172937/55172937 Content Marketing Edit... https://cdn.slidesharecdn.com/ss_thumbnails/lizbedorsfthinkcontentdeckwhashtag-151010200823-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/a-roadmap-for-success-how-to-plan-and-build-a-content-marketing-strategy/53777970 A Roadmap for Success:...