ºÝºÝߣshows by User: Logical-Marketing / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: Logical-Marketing / Mon, 07 Mar 2016 19:22:01 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: Logical-Marketing Audience Research: Tools, Tactics, and Techniques /slideshow/audience-research-tools-tactics-and-techniques/59216320 digital-book-world-audience-research-tools-160307192201
Presented as a Marketing Masterclass at Digital Book World 2016, with the goal of providing book publishers and their staff -- marketers, publicists, salespeople -- with the digital marketing tools they need to understand readers and book buyers. Uses Sherlock Holmes books to demonstrate how to apply the following tools to book marketing: Google Google Trends Google Auto Prompts Amazon Auto Prompts Soovle ÃœberSuggest KeywordTool.io Google Adwords SEMRush SimilarWeb SEMRush Google Similar Pages Google Search Google Analytics Google Display Planner BuzzSumo (Free Extension) Goodreads LibraryThing Amazon Quora Reddit Common Sense Media Wikia FollowerWonk Demographics Pro Facebook Audience Insights Facebook Ad Interface Twitter Audience Insights Pinterest Hashtagify SumoRank]]>
Presented as a Marketing Masterclass at Digital Book World 2016, with the goal of providing book publishers and their staff -- marketers, publicists, salespeople -- with the digital marketing tools they need to understand readers and book buyers. Uses Sherlock Holmes books to demonstrate how to apply the following tools to book marketing: Google Google Trends Google Auto Prompts Amazon Auto Prompts Soovle ÃœberSuggest KeywordTool.io Google Adwords SEMRush SimilarWeb SEMRush Google Similar Pages Google Search Google Analytics Google Display Planner BuzzSumo (Free Extension) Goodreads LibraryThing Amazon Quora Reddit Common Sense Media Wikia FollowerWonk Demographics Pro Facebook Audience Insights Facebook Ad Interface Twitter Audience Insights Pinterest Hashtagify SumoRank]]> Mon, 07 Mar 2016 19:22:01 GMT /slideshow/audience-research-tools-tactics-and-techniques/59216320 Logical-Marketing@slideshare.net(Logical-Marketing) Audience Research: Tools, Tactics, and Techniques Logical-Marketing Presented as a Marketing Masterclass at Digital Book World 2016, with the goal of providing book publishers and their staff -- marketers, publicists, salespeople -- with the digital marketing tools they need to understand readers and book buyers. Uses Sherlock Holmes books to demonstrate how to apply the following tools to book marketing: Google Google Trends Google Auto Prompts Amazon Auto Prompts Soovle ÃœberSuggest KeywordTool.io Google Adwords SEMRush SimilarWeb SEMRush Google Similar Pages Google Search Google Analytics Google Display Planner BuzzSumo (Free Extension) Goodreads LibraryThing Amazon Quora Reddit Common Sense Media Wikia FollowerWonk Demographics Pro Facebook Audience Insights Facebook Ad Interface Twitter Audience Insights Pinterest Hashtagify SumoRank <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digital-book-world-audience-research-tools-160307192201-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented as a Marketing Masterclass at Digital Book World 2016, with the goal of providing book publishers and their staff -- marketers, publicists, salespeople -- with the digital marketing tools they need to understand readers and book buyers. Uses Sherlock Holmes books to demonstrate how to apply the following tools to book marketing: Google Google Trends Google Auto Prompts Amazon Auto Prompts Soovle ÃœberSuggest KeywordTool.io Google Adwords SEMRush SimilarWeb SEMRush Google Similar Pages Google Search Google Analytics Google Display Planner BuzzSumo (Free Extension) Goodreads LibraryThing Amazon Quora Reddit Common Sense Media Wikia FollowerWonk Demographics Pro Facebook Audience Insights Facebook Ad Interface Twitter Audience Insights Pinterest Hashtagify SumoRank
Audience Research: Tools, Tactics, and Techniques from The Logical Marketing Agency
]]> 9097 14 https://cdn.slidesharecdn.com/ss_thumbnails/digital-book-world-audience-research-tools-160307192201-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Big Ideas from Big (or Small) Data /Logical-Marketing/big-idea-from-big-or-small-data pete-mccarthy-book-summit-canada-2014-140707162648-phpapp02
Presented at Book Summit Canada, June 2014. How to identify, understand, and efficiently grow your audience by gathering and utilizing consumer data. Tools, techniques, and actionable insights in this presentation, which takes its focus a hypothetical challenge of growing the audience for Nate Silver's book The Signal and the Noise in Canada.]]>
Presented at Book Summit Canada, June 2014. How to identify, understand, and efficiently grow your audience by gathering and utilizing consumer data. Tools, techniques, and actionable insights in this presentation, which takes its focus a hypothetical challenge of growing the audience for Nate Silver's book The Signal and the Noise in Canada.]]> Mon, 07 Jul 2014 16:26:48 GMT /Logical-Marketing/big-idea-from-big-or-small-data Logical-Marketing@slideshare.net(Logical-Marketing) Big Ideas from Big (or Small) Data Logical-Marketing Presented at Book Summit Canada, June 2014. How to identify, understand, and efficiently grow your audience by gathering and utilizing consumer data. Tools, techniques, and actionable insights in this presentation, which takes its focus a hypothetical challenge of growing the audience for Nate Silver's book The Signal and the Noise in Canada. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pete-mccarthy-book-summit-canada-2014-140707162648-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented at Book Summit Canada, June 2014. How to identify, understand, and efficiently grow your audience by gathering and utilizing consumer data. Tools, techniques, and actionable insights in this presentation, which takes its focus a hypothetical challenge of growing the audience for Nate Silver&#39;s book The Signal and the Noise in Canada.
Big Ideas from Big (or Small) Data from The Logical Marketing Agency
]]> 26992 16 https://cdn.slidesharecdn.com/ss_thumbnails/pete-mccarthy-book-summit-canada-2014-140707162648-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-Logical-Marketing-48x48.jpg?cb=1599858562 A digital agency founded by Peter McCarthy and Mike Shatzkin to provide elegant, actionable, audience-centric, data-driven marketing to the publishing industry. www.logical-marketing.com https://cdn.slidesharecdn.com/ss_thumbnails/digital-book-world-audience-research-tools-160307192201-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/audience-research-tools-tactics-and-techniques/59216320 Audience Research: Too... https://cdn.slidesharecdn.com/ss_thumbnails/pete-mccarthy-book-summit-canada-2014-140707162648-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds Logical-Marketing/big-idea-from-big-or-small-data Big Ideas from Big (or...