際際滷shows by User: LukeSzkudlarek / http://www.slideshare.net/images/logo.gif 際際滷shows by User: LukeSzkudlarek / Tue, 15 Mar 2022 21:11:58 GMT 際際滷Share feed for 際際滷shows by User: LukeSzkudlarek NFT Brand Activation Framework /LukeSzkudlarek/nft-brand-activation-framework what-220315211159
2021 was a breakthrough year for NFTs, with Opensea recording 1 million of active users and passing $5 billion in Jan. Marketers cannot ignore these trends even if the exact opportunities for many brands are unclear. It's time to test, learn and build - organisations don't have the luxury to risk missing this revolution, which has been compared to the advent of the Internet or social media. In the workshop we'll get everyone up to speed quickly to understand NFTs, without unnecessary jargon and we'll focus on concrete NFT examples from existing brands. We'll also showcase for the first time our own NFT brand activation framework, which includes: 1. Purpose - how does the NFT collection fit the brand 2. Economics - what are the commercial parameters to make the collection pass financial sense check 3. Credibility - how to make sure the NFT collection is trusted 4. Storefront - taking inspiration from e-commerce and crowdfunding to create a flawless process 5. Assets - how to construct actual NFTs and their properties 6. Legal - tax, accounting, IP considerations 7. Story - how to stand out in the noisy space 8. Community - what matters and how to build 9. Hype and FOMO - how to use them to your advantage ]]>
2021 was a breakthrough year for NFTs, with Opensea recording 1 million of active users and passing $5 billion in Jan. Marketers cannot ignore these trends even if the exact opportunities for many brands are unclear. It's time to test, learn and build - organisations don't have the luxury to risk missing this revolution, which has been compared to the advent of the Internet or social media. In the workshop we'll get everyone up to speed quickly to understand NFTs, without unnecessary jargon and we'll focus on concrete NFT examples from existing brands. We'll also showcase for the first time our own NFT brand activation framework, which includes: 1. Purpose - how does the NFT collection fit the brand 2. Economics - what are the commercial parameters to make the collection pass financial sense check 3. Credibility - how to make sure the NFT collection is trusted 4. Storefront - taking inspiration from e-commerce and crowdfunding to create a flawless process 5. Assets - how to construct actual NFTs and their properties 6. Legal - tax, accounting, IP considerations 7. Story - how to stand out in the noisy space 8. Community - what matters and how to build 9. Hype and FOMO - how to use them to your advantage ]]> Tue, 15 Mar 2022 21:11:58 GMT /LukeSzkudlarek/nft-brand-activation-framework LukeSzkudlarek@slideshare.net(LukeSzkudlarek) NFT Brand Activation Framework LukeSzkudlarek 2021 was a breakthrough year for NFTs, with Opensea recording 1 million of active users and passing $5 billion in Jan. Marketers cannot ignore these trends even if the exact opportunities for many brands are unclear. It's time to test, learn and build - organisations don't have the luxury to risk missing this revolution, which has been compared to the advent of the Internet or social media. In the workshop we'll get everyone up to speed quickly to understand NFTs, without unnecessary jargon and we'll focus on concrete NFT examples from existing brands. We'll also showcase for the first time our own NFT brand activation framework, which includes: 1. Purpose - how does the NFT collection fit the brand 2. Economics - what are the commercial parameters to make the collection pass financial sense check 3. Credibility - how to make sure the NFT collection is trusted 4. Storefront - taking inspiration from e-commerce and crowdfunding to create a flawless process 5. Assets - how to construct actual NFTs and their properties 6. Legal - tax, accounting, IP considerations 7. Story - how to stand out in the noisy space 8. Community - what matters and how to build 9. Hype and FOMO - how to use them to your advantage <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/what-220315211159-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2021 was a breakthrough year for NFTs, with Opensea recording 1 million of active users and passing $5 billion in Jan. Marketers cannot ignore these trends even if the exact opportunities for many brands are unclear. It&#39;s time to test, learn and build - organisations don&#39;t have the luxury to risk missing this revolution, which has been compared to the advent of the Internet or social media. In the workshop we&#39;ll get everyone up to speed quickly to understand NFTs, without unnecessary jargon and we&#39;ll focus on concrete NFT examples from existing brands. We&#39;ll also showcase for the first time our own NFT brand activation framework, which includes: 1. Purpose - how does the NFT collection fit the brand 2. Economics - what are the commercial parameters to make the collection pass financial sense check 3. Credibility - how to make sure the NFT collection is trusted 4. Storefront - taking inspiration from e-commerce and crowdfunding to create a flawless process 5. Assets - how to construct actual NFTs and their properties 6. Legal - tax, accounting, IP considerations 7. Story - how to stand out in the noisy space 8. Community - what matters and how to build 9. Hype and FOMO - how to use them to your advantage
NFT Brand Activation Framework from Luke Szkudlarek
]]> 249 0 https://cdn.slidesharecdn.com/ss_thumbnails/what-220315211159-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Growth Hacking - Creative Ways for Business Success /slideshow/growth-hacking-creative-ways-for-business-success/61390956 20160426-somexcirlce-growthhackinginput-160426210954
A quick intro to growth hacking with some successful growth hacks. ]]>
A quick intro to growth hacking with some successful growth hacks. ]]> Tue, 26 Apr 2016 21:09:53 GMT /slideshow/growth-hacking-creative-ways-for-business-success/61390956 LukeSzkudlarek@slideshare.net(LukeSzkudlarek) Growth Hacking - Creative Ways for Business Success LukeSzkudlarek A quick intro to growth hacking with some successful growth hacks. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20160426-somexcirlce-growthhackinginput-160426210954-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A quick intro to growth hacking with some successful growth hacks.
Growth Hacking - Creative Ways for Business Success from Luke Szkudlarek
]]> 674 7 https://cdn.slidesharecdn.com/ss_thumbnails/20160426-somexcirlce-growthhackinginput-160426210954-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Growth Hacking Workshop - Selfnation Case Study /slideshow/growth-hacking-workshop-selfnation-case-study/56160057 publicversionselfnation-digitalmarketingstrategypresentation-151215112129
A quick intro to growth hacking together with a case study of a swiss fashion startup - Selfnation. We'll show some lessons from what.digital's work with startup and Selfnation's marketing campaigns. This session was delivered as part of the series of workshops for Swiss Startups - organised by Venturelab. ]]>
A quick intro to growth hacking together with a case study of a swiss fashion startup - Selfnation. We'll show some lessons from what.digital's work with startup and Selfnation's marketing campaigns. This session was delivered as part of the series of workshops for Swiss Startups - organised by Venturelab. ]]> Tue, 15 Dec 2015 11:21:29 GMT /slideshow/growth-hacking-workshop-selfnation-case-study/56160057 LukeSzkudlarek@slideshare.net(LukeSzkudlarek) Growth Hacking Workshop - Selfnation Case Study LukeSzkudlarek A quick intro to growth hacking together with a case study of a swiss fashion startup - Selfnation. We'll show some lessons from what.digital's work with startup and Selfnation's marketing campaigns. This session was delivered as part of the series of workshops for Swiss Startups - organised by Venturelab. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/publicversionselfnation-digitalmarketingstrategypresentation-151215112129-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A quick intro to growth hacking together with a case study of a swiss fashion startup - Selfnation. We&#39;ll show some lessons from what.digital&#39;s work with startup and Selfnation&#39;s marketing campaigns. This session was delivered as part of the series of workshops for Swiss Startups - organised by Venturelab.
Growth Hacking Workshop - Selfnation Case Study from Luke Szkudlarek
]]> 1822 8 https://cdn.slidesharecdn.com/ss_thumbnails/publicversionselfnation-digitalmarketingstrategypresentation-151215112129-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Smart Watches - Changes in User Behaviour and Popular Use Cases /slideshow/smart-watches-changes-in-user-behaviour-and-popular-use-cases/40170567 2014-smart-watches-user-behavours-141012125919-conversion-gate02
My thoughts on user behaviour after three months with Gear Fit & Samsung S5 mini.]]>
My thoughts on user behaviour after three months with Gear Fit & Samsung S5 mini.]]> Sun, 12 Oct 2014 12:59:19 GMT /slideshow/smart-watches-changes-in-user-behaviour-and-popular-use-cases/40170567 LukeSzkudlarek@slideshare.net(LukeSzkudlarek) Smart Watches - Changes in User Behaviour and Popular Use Cases LukeSzkudlarek My thoughts on user behaviour after three months with Gear Fit & Samsung S5 mini. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014-smart-watches-user-behavours-141012125919-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My thoughts on user behaviour after three months with Gear Fit &amp; Samsung S5 mini.
Smart Watches - Changes in User Behaviour and Popular Use Cases from Luke Szkudlarek
]]> 1181 3 https://cdn.slidesharecdn.com/ss_thumbnails/2014-smart-watches-user-behavours-141012125919-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 7 Product Strategy Lessons from Samsung's Wearables /slideshow/7-product-strategy-lessons-from-samsungs-wearables/37740815 7-product-strategy-lessons-from-samsung-wearables-140806180855-phpapp02
Observations and lessons from my experience with Samsung's wearable products, I thought it could be useful for those who are interested in product strategy, product launches, wearable and mobile technologies. ]]>
Observations and lessons from my experience with Samsung's wearable products, I thought it could be useful for those who are interested in product strategy, product launches, wearable and mobile technologies. ]]> Wed, 06 Aug 2014 18:08:55 GMT /slideshow/7-product-strategy-lessons-from-samsungs-wearables/37740815 LukeSzkudlarek@slideshare.net(LukeSzkudlarek) 7 Product Strategy Lessons from Samsung's Wearables LukeSzkudlarek Observations and lessons from my experience with Samsung's wearable products, I thought it could be useful for those who are interested in product strategy, product launches, wearable and mobile technologies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7-product-strategy-lessons-from-samsung-wearables-140806180855-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Observations and lessons from my experience with Samsung&#39;s wearable products, I thought it could be useful for those who are interested in product strategy, product launches, wearable and mobile technologies.
7 Product Strategy Lessons from Samsung's Wearables from Luke Szkudlarek
]]> 4164 14 https://cdn.slidesharecdn.com/ss_thumbnails/7-product-strategy-lessons-from-samsung-wearables-140806180855-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-LukeSzkudlarek-48x48.jpg?cb=1647378561 Leading a growth marketing and development agency in Zurich, working with distributed teams to develop and launch new products. Specialties: Growth strategies, MVP development, data-driven marketing, SEO, UX and analytics. ch.linkedin.com/in/szkudlarek/ https://cdn.slidesharecdn.com/ss_thumbnails/what-220315211159-thumbnail.jpg?width=320&height=320&fit=bounds LukeSzkudlarek/nft-brand-activation-framework NFT Brand Activation F... https://cdn.slidesharecdn.com/ss_thumbnails/20160426-somexcirlce-growthhackinginput-160426210954-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/growth-hacking-creative-ways-for-business-success/61390956 Growth Hacking - Creat... https://cdn.slidesharecdn.com/ss_thumbnails/publicversionselfnation-digitalmarketingstrategypresentation-151215112129-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/growth-hacking-workshop-selfnation-case-study/56160057 Growth Hacking Worksho...