�ݺ�ߣshows by User: LydiaMarketing

�ݺ�ߣshows by User: LydiaMarketing / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: LydiaMarketing / Mon, 27 Jun 2016 00:01:34 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: LydiaMarketing INFOGRAPHIC: Sample Framework to Assess B2B Marketing Department Workload /slideshow/infographic-sample-framework-to-assess-b2b-marketing-department-workload/63465823 b2bmarketingorgstructure-frameworktoassessworkload-160627000134
Regardless of whether you outsource or hire, many people with varying skills usually need to be involved to make your marketing efforts successful (whether your sales goal is $1M in new revenue or $20M). So what to do? And where do key people fit in the picture? This framework may help you consider how to decide and prioritize roles and responsibilities within the marketing function. More than likely you will see through this exercise that it often takes a village to create marketing programs that will drive revenue. About Lydia's Marketing & Communication Consulting Services: I help companies develop effective brand, marketing and content strategies. Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value ]]>
Regardless of whether you outsource or hire, many people with varying skills usually need to be involved to make your marketing efforts successful (whether your sales goal is $1M in new revenue or $20M). So what to do? And where do key people fit in the picture? This framework may help you consider how to decide and prioritize roles and responsibilities within the marketing function. More than likely you will see through this exercise that it often takes a village to create marketing programs that will drive revenue. About Lydia's Marketing & Communication Consulting Services: I help companies develop effective brand, marketing and content strategies. Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value ]]> Mon, 27 Jun 2016 00:01:34 GMT /slideshow/infographic-sample-framework-to-assess-b2b-marketing-department-workload/63465823 LydiaMarketing@slideshare.net(LydiaMarketing) INFOGRAPHIC: Sample Framework to Assess B2B Marketing Department Workload LydiaMarketing Regardless of whether you outsource or hire, many people with varying skills usually need to be involved to make your marketing efforts successful (whether your sales goal is $1M in new revenue or $20M). So what to do? And where do key people fit in the picture? This framework may help you consider how to decide and prioritize roles and responsibilities within the marketing function. More than likely you will see through this exercise that it often takes a village to create marketing programs that will drive revenue. About Lydia's Marketing & Communication Consulting Services: I help companies develop effective brand, marketing and content strategies. Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2bmarketingorgstructure-frameworktoassessworkload-160627000134-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Regardless of whether you outsource or hire, many people with varying skills usually need to be involved to make your marketing efforts successful (whether your sales goal is $1M in new revenue or $20M). So what to do? And where do key people fit in the picture? This framework may help you consider how to decide and prioritize roles and responsibilities within the marketing function. More than likely you will see through this exercise that it often takes a village to create marketing programs that will drive revenue. About Lydia's Marketing & Communication Consulting Services: I help companies develop effective brand, marketing and content strategies. Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value

INFOGRAPHIC: Sample Framework to Assess B2B Marketing Department Workload from Lydia's Marketing & Communication Consulting Services (B2B)

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0 Messaging and Positioning Strategy: 4 Tips to Develop Effective Sales/Marketing Messaging /slideshow/4-easy-tips-to-develop-effective-sales-and-marketing-messaging/28135725 salesandmktgmessaging-131111190823-phpapp01
Helpful tool for small or fast-moving companies that don’t have the budget or patience for sophisticated research and processes to develop their brand’s messaging approach —but still want to be strategic, smart and thoughtful about what they say and write so that they stand out from the competition. See original blog post for more context and an INFOGRAPHIC overview: http://goo.gl/s4iT7A About Lydia's Marketing & Communication Consulting Services: I help companies develop effective brand, marketing and content strategies. Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value]]>
Helpful tool for small or fast-moving companies that don’t have the budget or patience for sophisticated research and processes to develop their brand’s messaging approach —but still want to be strategic, smart and thoughtful about what they say and write so that they stand out from the competition. See original blog post for more context and an INFOGRAPHIC overview: http://goo.gl/s4iT7A About Lydia's Marketing & Communication Consulting Services: I help companies develop effective brand, marketing and content strategies. Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value]]> Mon, 11 Nov 2013 19:08:23 GMT /slideshow/4-easy-tips-to-develop-effective-sales-and-marketing-messaging/28135725 LydiaMarketing@slideshare.net(LydiaMarketing) Messaging and Positioning Strategy: 4 Tips to Develop Effective Sales/Marketing Messaging LydiaMarketing Helpful tool for small or fast-moving companies that don’t have the budget or patience for sophisticated research and processes to develop their brand’s messaging approach —but still want to be strategic, smart and thoughtful about what they say and write so that they stand out from the competition. See original blog post for more context and an INFOGRAPHIC overview: http://goo.gl/s4iT7A About Lydia's Marketing & Communication Consulting Services: I help companies develop effective brand, marketing and content strategies. Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/salesandmktgmessaging-131111190823-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Helpful tool for small or fast-moving companies that don’t have the budget or patience for sophisticated research and processes to develop their brand’s messaging approach —but still want to be strategic, smart and thoughtful about what they say and write so that they stand out from the competition. See original blog post for more context and an INFOGRAPHIC overview: http://goo.gl/s4iT7A About Lydia's Marketing & Communication Consulting Services: I help companies develop effective brand, marketing and content strategies. Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value

Messaging and Positioning Strategy: 4 Tips to Develop Effective Sales/Marketing Messaging from Lydia's Marketing & Communication Consulting Services (B2B)

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0 https://cdn.slidesharecdn.com/profile-photo-LydiaMarketing-48x48.jpg?cb=1700701779 Freelance B2B marketing and communications consultant serving startups, SMBs and marketing agencies across the globe. I help companies develop effective brand, marketing and content strategies. www.lydiamarketingconsulting.com https://cdn.slidesharecdn.com/ss_thumbnails/b2bmarketingorgstructure-frameworktoassessworkload-160627000134-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/infographic-sample-framework-to-assess-b2b-marketing-department-workload/63465823 INFOGRAPHIC: Sample Fr... https://cdn.slidesharecdn.com/ss_thumbnails/salesandmktgmessaging-131111190823-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/4-easy-tips-to-develop-effective-sales-and-marketing-messaging/28135725 Messaging and Position...