�ݺ�ߣshows by User: MADblog

�ݺ�ߣshows by User: MADblog / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: MADblog / Thu, 11 Jun 2009 03:46:22 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: MADblog The Audience Is Always Right /slideshow/the-audience-is-always-right/1566683 theaudienceisalwaysrightfinal-090611034628-phpapp02
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com]]>
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com]]> Thu, 11 Jun 2009 03:46:22 GMT /slideshow/the-audience-is-always-right/1566683 MADblog@slideshare.net(MADblog) The Audience Is Always Right MADblog Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theaudienceisalwaysrightfinal-090611034628-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com

The Audience Is Always Right from mad blog

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0 TBWA quote compilation on change on mad-blog.com /slideshow/tbwa-quote-compilation-on-change-1226374/1226374 usersulrich-proescheldesktoptbwaquotecompilation-090331043831-phpapp01
Some Brands don't like change. Change doesn't much care. Today the people live in the network era, while lots of brands stick in the industrial age, relying on industrial strategies, tactics & metrics. If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate. But how? An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change. We simply put those statements togehter to unfold the whole story. Source: mad-blog.com]]>
Some Brands don't like change. Change doesn't much care. Today the people live in the network era, while lots of brands stick in the industrial age, relying on industrial strategies, tactics & metrics. If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate. But how? An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change. We simply put those statements togehter to unfold the whole story. Source: mad-blog.com]]> Tue, 31 Mar 2009 04:38:28 GMT /slideshow/tbwa-quote-compilation-on-change-1226374/1226374 MADblog@slideshare.net(MADblog) TBWA quote compilation on change on mad-blog.com MADblog Some Brands don't like change. Change doesn't much care. Today the people live in the network era, while lots of brands stick in the industrial age, relying on industrial strategies, tactics & metrics. If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate. But how? An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change. We simply put those statements togehter to unfold the whole story. Source: mad-blog.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usersulrich-proescheldesktoptbwaquotecompilation-090331043831-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Some Brands don't like change. Change doesn't much care. Today the people live in the network era, while lots of brands stick in the industrial age, relying on industrial strategies, tactics & metrics. If brands don't want to loose touch with their customers they must stop walking the industrial walk and change the ways how they operate and communicate. But how? An answer is swirling around in bits and pieces, as lots of different, savvy people already shared interesting and inspiring thoughts about how brands should change. We simply put those statements togehter to unfold the whole story. Source: mad-blog.com

TBWA quote compilation on change on mad-blog.com from mad blog

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0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/theaudienceisalwaysrightfinal-090611034628-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-audience-is-always-right/1566683 The Audience Is Always... https://cdn.slidesharecdn.com/ss_thumbnails/usersulrich-proescheldesktoptbwaquotecompilation-090331043831-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/tbwa-quote-compilation-on-change-1226374/1226374 TBWA quote compilation...