際際滷shows by User: MIMApresentations / http://www.slideshare.net/images/logo.gif 際際滷shows by User: MIMApresentations / Fri, 16 Dec 2016 23:02:11 GMT 際際滷Share feed for 際際滷shows by User: MIMApresentations The Art & Science of Content Strategy with Brad Spychalski /slideshow/the-art-science-of-content-strategy-with-brad-spychalski/70218530 mimabradspychalski-161216230211
November 2016 MIMA Monthly Event]]>

November 2016 MIMA Monthly Event]]>
Fri, 16 Dec 2016 23:02:11 GMT /slideshow/the-art-science-of-content-strategy-with-brad-spychalski/70218530 MIMApresentations@slideshare.net(MIMApresentations) The Art & Science of Content Strategy with Brad Spychalski MIMApresentations November 2016 MIMA Monthly Event <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mimabradspychalski-161216230211-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> November 2016 MIMA Monthly Event
The Art & Science of Content Strategy with Brad Spychalski from Minnesota Interactive Marketing Association
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MIMA Monthly February 2016 - "Own it: Uncovering the Intrapreneur in All of Us" /slideshow/mima-monthly-february-2016-own-it-uncovering-the-intrapreneur-in-all-of-us/58341398 intrapreneurismnancylyonsclockwork-160216194938
Intrapreneur: A manager within a company who promotes innovative product development and marketing. Intrapreneurs are invaluable to business today they enable innovation, grow bottom lines, and introduce new perspectives to established companies. But more than anything, its the energy they bring to teams that benefits workplaces. They think independently, take initiative, exhibit ownership, accept their role as leaders, and make decisions. In this session, Nancy Lyons will speak to the core attributes of intrapreneurship and intrapreneurs and discuss how and why to bring these characteristics into your daily work.]]>

Intrapreneur: A manager within a company who promotes innovative product development and marketing. Intrapreneurs are invaluable to business today they enable innovation, grow bottom lines, and introduce new perspectives to established companies. But more than anything, its the energy they bring to teams that benefits workplaces. They think independently, take initiative, exhibit ownership, accept their role as leaders, and make decisions. In this session, Nancy Lyons will speak to the core attributes of intrapreneurship and intrapreneurs and discuss how and why to bring these characteristics into your daily work.]]>
Tue, 16 Feb 2016 19:49:38 GMT /slideshow/mima-monthly-february-2016-own-it-uncovering-the-intrapreneur-in-all-of-us/58341398 MIMApresentations@slideshare.net(MIMApresentations) MIMA Monthly February 2016 - "Own it: Uncovering the Intrapreneur in All of Us" MIMApresentations Intrapreneur: A manager within a company who promotes innovative product development and marketing. Intrapreneurs are invaluable to business today they enable innovation, grow bottom lines, and introduce new perspectives to established companies. But more than anything, its the energy they bring to teams that benefits workplaces. They think independently, take initiative, exhibit ownership, accept their role as leaders, and make decisions. In this session, Nancy Lyons will speak to the core attributes of intrapreneurship and intrapreneurs and discuss how and why to bring these characteristics into your daily work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/intrapreneurismnancylyonsclockwork-160216194938-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Intrapreneur: A manager within a company who promotes innovative product development and marketing. Intrapreneurs are invaluable to business today they enable innovation, grow bottom lines, and introduce new perspectives to established companies. But more than anything, its the energy they bring to teams that benefits workplaces. They think independently, take initiative, exhibit ownership, accept their role as leaders, and make decisions. In this session, Nancy Lyons will speak to the core attributes of intrapreneurship and intrapreneurs and discuss how and why to bring these characteristics into your daily work.
MIMA Monthly February 2016 - "Own it: Uncovering the Intrapreneur in All of Us" from Minnesota Interactive Marketing Association
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MIMA Monthly January 2016 - Social Broadcasting for Business /slideshow/mima-monthly-january-2016-social-broadcasting-for-business/57347245 mima-monthlyeventjan20161-160121215542
MIMA's monthly event series in January featured speakers from General Mills, UnitedHealthcare and broadhead.]]>

MIMA's monthly event series in January featured speakers from General Mills, UnitedHealthcare and broadhead.]]>
Thu, 21 Jan 2016 21:55:42 GMT /slideshow/mima-monthly-january-2016-social-broadcasting-for-business/57347245 MIMApresentations@slideshare.net(MIMApresentations) MIMA Monthly January 2016 - Social Broadcasting for Business MIMApresentations MIMA's monthly event series in January featured speakers from General Mills, UnitedHealthcare and broadhead. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mima-monthlyeventjan20161-160121215542-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> MIMA&#39;s monthly event series in January featured speakers from General Mills, UnitedHealthcare and broadhead.
MIMA Monthly January 2016 - Social Broadcasting for Business from Minnesota Interactive Marketing Association
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MIMA Monthly November 2015 - Tactics in Twenty: Email /slideshow/mima-monthly-november-2015-tactics-in-twenty-email/55262302 mima-nov2015-pdf-151118174020-lva1-app6891
Email. It's one of those tactics that few of us truly specialize in--but one almost every one of us that works in digital marketing touches on a regular basis. And it's a key tactic, too. According to research, email conversion rates are up to four times higher than social and almost double search. So, it pays (literally) to brush up on best practices--and keep on top of trends when it comes to marketing and customer communication via email. Presenters: Sara Chapman (Life Time Fitness) and Katie Seegers (Sleep Number)]]>

Email. It's one of those tactics that few of us truly specialize in--but one almost every one of us that works in digital marketing touches on a regular basis. And it's a key tactic, too. According to research, email conversion rates are up to four times higher than social and almost double search. So, it pays (literally) to brush up on best practices--and keep on top of trends when it comes to marketing and customer communication via email. Presenters: Sara Chapman (Life Time Fitness) and Katie Seegers (Sleep Number)]]>
Wed, 18 Nov 2015 17:40:20 GMT /slideshow/mima-monthly-november-2015-tactics-in-twenty-email/55262302 MIMApresentations@slideshare.net(MIMApresentations) MIMA Monthly November 2015 - Tactics in Twenty: Email MIMApresentations Email. It's one of those tactics that few of us truly specialize in--but one almost every one of us that works in digital marketing touches on a regular basis. And it's a key tactic, too. According to research, email conversion rates are up to four times higher than social and almost double search. So, it pays (literally) to brush up on best practices--and keep on top of trends when it comes to marketing and customer communication via email. Presenters: Sara Chapman (Life Time Fitness) and Katie Seegers (Sleep Number) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mima-nov2015-pdf-151118174020-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Email. It&#39;s one of those tactics that few of us truly specialize in--but one almost every one of us that works in digital marketing touches on a regular basis. And it&#39;s a key tactic, too. According to research, email conversion rates are up to four times higher than social and almost double search. So, it pays (literally) to brush up on best practices--and keep on top of trends when it comes to marketing and customer communication via email. Presenters: Sara Chapman (Life Time Fitness) and Katie Seegers (Sleep Number)
MIMA Monthly November 2015 - Tactics in Twenty: Email from Minnesota Interactive Marketing Association
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MIMA Monthly August 2015 - "Predictive Analytics" - Jeff Marcoux, Microsoft /slideshow/mima-monthly-august-2015-predictive-analytics-jeff-marcoux-microsoft/52028900 mimamonthlyaugust2015-150825021006-lva1-app6891
In a world overrun by data, how do we move beyond dashboards to true customer insights? Data driven marketing is helping us shape the future of marketing by better understanding our customer, creating amazing experiences and building more personal interactions. But, the bigger question is, how do we use it? In a world where the amount of data we have only increases, harnessing intelligent action through predictive analytics is a top priority for marketers. Come hear how you can start using data to unlock your customers and your full marketing potential. We will discuss data visualization, predictive marketing scenarios available to businesses both big and small, and the holy grail of prescriptive marketing with Microsofts Jeff Marcoux.]]>

In a world overrun by data, how do we move beyond dashboards to true customer insights? Data driven marketing is helping us shape the future of marketing by better understanding our customer, creating amazing experiences and building more personal interactions. But, the bigger question is, how do we use it? In a world where the amount of data we have only increases, harnessing intelligent action through predictive analytics is a top priority for marketers. Come hear how you can start using data to unlock your customers and your full marketing potential. We will discuss data visualization, predictive marketing scenarios available to businesses both big and small, and the holy grail of prescriptive marketing with Microsofts Jeff Marcoux.]]>
Tue, 25 Aug 2015 02:10:05 GMT /slideshow/mima-monthly-august-2015-predictive-analytics-jeff-marcoux-microsoft/52028900 MIMApresentations@slideshare.net(MIMApresentations) MIMA Monthly August 2015 - "Predictive Analytics" - Jeff Marcoux, Microsoft MIMApresentations In a world overrun by data, how do we move beyond dashboards to true customer insights? Data driven marketing is helping us shape the future of marketing by better understanding our customer, creating amazing experiences and building more personal interactions. But, the bigger question is, how do we use it? In a world where the amount of data we have only increases, harnessing intelligent action through predictive analytics is a top priority for marketers. Come hear how you can start using data to unlock your customers and your full marketing potential. We will discuss data visualization, predictive marketing scenarios available to businesses both big and small, and the holy grail of prescriptive marketing with Microsofts Jeff Marcoux. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mimamonthlyaugust2015-150825021006-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In a world overrun by data, how do we move beyond dashboards to true customer insights? Data driven marketing is helping us shape the future of marketing by better understanding our customer, creating amazing experiences and building more personal interactions. But, the bigger question is, how do we use it? In a world where the amount of data we have only increases, harnessing intelligent action through predictive analytics is a top priority for marketers. Come hear how you can start using data to unlock your customers and your full marketing potential. We will discuss data visualization, predictive marketing scenarios available to businesses both big and small, and the holy grail of prescriptive marketing with Microsofts Jeff Marcoux.
MIMA Monthly August 2015 - "Predictive Analytics" - Jeff Marcoux, Microsoft from Minnesota Interactive Marketing Association
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MIMA Monthly May 2015 - "Tactics in Twenty: Data + Tech" /slideshow/mima-monthly-eventmay2015/48390963 mimamonthlyeventmay2015-150520150109-lva1-app6891
All the acronyms! All the buzzwords! Lots of experts talk a big game when it comes to things like SEO, SEM, PPC, content strategy, marketing automation, big data and more. But what does it all mean? How do all of these data-driven, technical marketing practices fit together? And how do we plan, prioritize and execute against the most opportunistic tactics for our organization? Introducing: Tactics in Twenty. The first of two events we'll host this year where three speakers will each give you twenty minute knowledge bombs, rooted in strategy, but with the goal of arming you with nine total tangible takeaways to take back to the office. (We like a little alliteration, okay?) This month, we're focused on data-based and technical practicesand we can't imagine three more qualified experts to leave you feeling educated and armed to tackle some of the most powerful tactics in digital marketing today.]]>

All the acronyms! All the buzzwords! Lots of experts talk a big game when it comes to things like SEO, SEM, PPC, content strategy, marketing automation, big data and more. But what does it all mean? How do all of these data-driven, technical marketing practices fit together? And how do we plan, prioritize and execute against the most opportunistic tactics for our organization? Introducing: Tactics in Twenty. The first of two events we'll host this year where three speakers will each give you twenty minute knowledge bombs, rooted in strategy, but with the goal of arming you with nine total tangible takeaways to take back to the office. (We like a little alliteration, okay?) This month, we're focused on data-based and technical practicesand we can't imagine three more qualified experts to leave you feeling educated and armed to tackle some of the most powerful tactics in digital marketing today.]]>
Wed, 20 May 2015 15:01:09 GMT /slideshow/mima-monthly-eventmay2015/48390963 MIMApresentations@slideshare.net(MIMApresentations) MIMA Monthly May 2015 - "Tactics in Twenty: Data + Tech" MIMApresentations All the acronyms! All the buzzwords! Lots of experts talk a big game when it comes to things like SEO, SEM, PPC, content strategy, marketing automation, big data and more. But what does it all mean? How do all of these data-driven, technical marketing practices fit together? And how do we plan, prioritize and execute against the most opportunistic tactics for our organization? Introducing: Tactics in Twenty. The first of two events we'll host this year where three speakers will each give you twenty minute knowledge bombs, rooted in strategy, but with the goal of arming you with nine total tangible takeaways to take back to the office. (We like a little alliteration, okay?) This month, we're focused on data-based and technical practicesand we can't imagine three more qualified experts to leave you feeling educated and armed to tackle some of the most powerful tactics in digital marketing today. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mimamonthlyeventmay2015-150520150109-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> All the acronyms! All the buzzwords! Lots of experts talk a big game when it comes to things like SEO, SEM, PPC, content strategy, marketing automation, big data and more. But what does it all mean? How do all of these data-driven, technical marketing practices fit together? And how do we plan, prioritize and execute against the most opportunistic tactics for our organization? Introducing: Tactics in Twenty. The first of two events we&#39;ll host this year where three speakers will each give you twenty minute knowledge bombs, rooted in strategy, but with the goal of arming you with nine total tangible takeaways to take back to the office. (We like a little alliteration, okay?) This month, we&#39;re focused on data-based and technical practicesand we can&#39;t imagine three more qualified experts to leave you feeling educated and armed to tackle some of the most powerful tactics in digital marketing today.
MIMA Monthly May 2015 - "Tactics in Twenty: Data + Tech" from Minnesota Interactive Marketing Association
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MIMA Monthly February 2015 - "Cartwheel by Target: How the App that Almost Never Was Became One of the Hottest Things in Retail" /slideshow/mima-feb-2015prezocartwheelamberreimer/44897226 mimafeb2015prezocartwheelamberreimer-150219144529-conversion-gate02
From navigation to photography, search to social networking, the devices in our pockets are quickly overtaking the devices on our desks. Mobile usage has officially become an extension of human interaction. And apps continue to dominate the mobile web with consumers spending many hours on their phones every day. So how does a big brand like Target snag some of that time? Introduce the social savings app, Cartwheel that's how. Amber Reimer, Cartwheel Product Manager at Target, shared the story about the concept behind the mobile app, how it got started, how theyve evolved the experience, what they've learned (and what you can learn from this story, too!) and whats next in the evolution of Cartwheel.]]>

From navigation to photography, search to social networking, the devices in our pockets are quickly overtaking the devices on our desks. Mobile usage has officially become an extension of human interaction. And apps continue to dominate the mobile web with consumers spending many hours on their phones every day. So how does a big brand like Target snag some of that time? Introduce the social savings app, Cartwheel that's how. Amber Reimer, Cartwheel Product Manager at Target, shared the story about the concept behind the mobile app, how it got started, how theyve evolved the experience, what they've learned (and what you can learn from this story, too!) and whats next in the evolution of Cartwheel.]]>
Thu, 19 Feb 2015 14:45:28 GMT /slideshow/mima-feb-2015prezocartwheelamberreimer/44897226 MIMApresentations@slideshare.net(MIMApresentations) MIMA Monthly February 2015 - "Cartwheel by Target: How the App that Almost Never Was Became One of the Hottest Things in Retail" MIMApresentations From navigation to photography, search to social networking, the devices in our pockets are quickly overtaking the devices on our desks. Mobile usage has officially become an extension of human interaction. And apps continue to dominate the mobile web with consumers spending many hours on their phones every day. So how does a big brand like Target snag some of that time? Introduce the social savings app, Cartwheel that's how. Amber Reimer, Cartwheel Product Manager at Target, shared the story about the concept behind the mobile app, how it got started, how theyve evolved the experience, what they've learned (and what you can learn from this story, too!) and whats next in the evolution of Cartwheel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mimafeb2015prezocartwheelamberreimer-150219144529-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> From navigation to photography, search to social networking, the devices in our pockets are quickly overtaking the devices on our desks. Mobile usage has officially become an extension of human interaction. And apps continue to dominate the mobile web with consumers spending many hours on their phones every day. So how does a big brand like Target snag some of that time? Introduce the social savings app, Cartwheel that&#39;s how. Amber Reimer, Cartwheel Product Manager at Target, shared the story about the concept behind the mobile app, how it got started, how theyve evolved the experience, what they&#39;ve learned (and what you can learn from this story, too!) and whats next in the evolution of Cartwheel.
MIMA Monthly February 2015 - "Cartwheel by Target: How the App that Almost Never Was Became One of the Hottest Things in Retail" from Minnesota Interactive Marketing Association
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Content Strategy 2015: Marketing, Mobile, and the Enterprise /slideshow/mimaslideshare-email150122093029conversiongate02/43912463 mimaslideshare-email-150122093029-conversion-gate02-150126123442-conversion-gate02
Over the past five years, weve seen the rise of social media, the advent of mobile, the (constant) evolution of SEO, the invention of responsive design, and now the industry mandate of content marketing. And yetdespite the fact that everything requires itcontent remains a fundamental challenge for all of our organizations. Too much content, or not enough. Producing content in silos, but no backing from leadership to break down the barriers. No central governance in place, but too many internal politics to make it a reality. Seriouslyhow are we supposed to deal with digital transformation if we still cant agree on what content should go on the homepage of our website? With her typical pragmatism and humor, Kristina shares insights on whats next (and whats needed) for content strategy in 2015. www.mima.org]]>

Over the past five years, weve seen the rise of social media, the advent of mobile, the (constant) evolution of SEO, the invention of responsive design, and now the industry mandate of content marketing. And yetdespite the fact that everything requires itcontent remains a fundamental challenge for all of our organizations. Too much content, or not enough. Producing content in silos, but no backing from leadership to break down the barriers. No central governance in place, but too many internal politics to make it a reality. Seriouslyhow are we supposed to deal with digital transformation if we still cant agree on what content should go on the homepage of our website? With her typical pragmatism and humor, Kristina shares insights on whats next (and whats needed) for content strategy in 2015. www.mima.org]]>
Mon, 26 Jan 2015 12:34:42 GMT /slideshow/mimaslideshare-email150122093029conversiongate02/43912463 MIMApresentations@slideshare.net(MIMApresentations) MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and the Enterprise" - Kristina Halvorson, Brain Traffic MIMApresentations Over the past five years, weve seen the rise of social media, the advent of mobile, the (constant) evolution of SEO, the invention of responsive design, and now the industry mandate of content marketing. And yetdespite the fact that everything requires itcontent remains a fundamental challenge for all of our organizations. Too much content, or not enough. Producing content in silos, but no backing from leadership to break down the barriers. No central governance in place, but too many internal politics to make it a reality. Seriouslyhow are we supposed to deal with digital transformation if we still cant agree on what content should go on the homepage of our website? With her typical pragmatism and humor, Kristina shares insights on whats next (and whats needed) for content strategy in 2015. www.mima.org <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mimaslideshare-email-150122093029-conversion-gate02-150126123442-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Over the past five years, weve seen the rise of social media, the advent of mobile, the (constant) evolution of SEO, the invention of responsive design, and now the industry mandate of content marketing. And yetdespite the fact that everything requires itcontent remains a fundamental challenge for all of our organizations. Too much content, or not enough. Producing content in silos, but no backing from leadership to break down the barriers. No central governance in place, but too many internal politics to make it a reality. Seriouslyhow are we supposed to deal with digital transformation if we still cant agree on what content should go on the homepage of our website? With her typical pragmatism and humor, Kristina shares insights on whats next (and whats needed) for content strategy in 2015. www.mima.org
MIMA Monthly January 2015 - "Content Strategy 2015: Marketing, Mobile, and the Enterprise" - Kristina Halvorson, Brain Traffic from Minnesota Interactive Marketing Association
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https://cdn.slidesharecdn.com/profile-photo-MIMApresentations-48x48.jpg?cb=1548163424 Founded in 1998, the Minnesota Interactive Marketing Association is the oldest Interactive Marketing Association in the U.S., and currently serves and inspires lots of members from agency, corporate and freelance environments in content development, design, experience design, marketing, media, product development, promotions, publishing and usability. www.mima.org https://cdn.slidesharecdn.com/ss_thumbnails/mimabradspychalski-161216230211-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-art-science-of-content-strategy-with-brad-spychalski/70218530 The Art &amp; Science of C... https://cdn.slidesharecdn.com/ss_thumbnails/intrapreneurismnancylyonsclockwork-160216194938-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mima-monthly-february-2016-own-it-uncovering-the-intrapreneur-in-all-of-us/58341398 MIMA Monthly February ... https://cdn.slidesharecdn.com/ss_thumbnails/mima-monthlyeventjan20161-160121215542-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mima-monthly-january-2016-social-broadcasting-for-business/57347245 MIMA Monthly January 2...