際際滷shows by User: MJSOBOTKA / http://www.slideshare.net/images/logo.gif 際際滷shows by User: MJSOBOTKA / 際際滷Share feed for 際際滷shows by User: MJSOBOTKA https://cdn.slidesharecdn.com/profile-photo-MJSOBOTKA-48x48.jpg?cb=1484159442 Mary Jo is a marketing professional specializing in the development, implementation and tracking/optimization of strategic integrated marketing communications plans to include owned, earned and paid channels. With an extensive advertising agency background in multi-channel paid media planning, Mary Jo utilizes business knowledge gained through her work in healthcare, travel, CPG, automotive & financial industries to effectively identify marketing challenges, define and understand the nuances of target audience composition and develop ROI-driven engagement strategies.