ºÝºÝߣshows by User: MTFuture / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: MTFuture / Tue, 12 Mar 2019 17:20:45 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: MTFuture Mystery Shopping Report - Luxury Brands /slideshow/mystery-shopping-report-luxury-brands/135909896 boutiquereport-190312172045
Methodology: • This is a mystery shop and I was shopping for myself. I am a high-end customer, one who is familiar with making luxury purchases, one who enjoys quality, exceptional customer service, brand notoriety, brand image, and value the experience in-store. • My job was to visit 3 Luxury French brands: - Chanel: Le Bon Marché 22 rue du Sèvres, 75007 Paris - Cartier: 151 avenue des Champs-Elysées, 75008 Paris - Hermès: 24 Rue du Faubourg Saint-Honoré in Paris, 75008 France I paid a one day visit to these stores on Saturday the 19th of December from 12:30am to 03:00pm. I spent around 45 minutes at Hermès and Cartier and nearly one hour at Chanel. • In order to provide precise and detailed observations, I created a questionnaire for each brand (items are divided into 5 categories: Approaching and Entering the Premises, Store Service, Boutique Staff, Boutique Appearance & Smell and Products) which has been completed after each interaction. I have designed a series of objective questions (undistorted by my emotion or personal bias) as well as some subjective questions (based on my opinions, feelings or perception). I took care of placing myself in the correct mindset when answering each type of question. My goal was to accurately and without bias record interaction attributes, to offer insight for improvement opportunities, and to give strong praise for a job well done. I have put in this job attention to detail and commitment to excellence. • A report has been written to deliver precise, clear, detailed, and helpful observation documentation, analysis and recommendation for each brand. Scoring: Regarding the analysis of the results, each item per category was attributed an importance factor rate from 1 to 3 points (same rate per brand). I obtained a grade on 101 points which has been transformed into a score out of 20 points (i.e. p 50, graph on the right); and into a score of 10 points to design a chart per brand and per categories for the segmented analysis (i.e. p 51).]]>
Methodology: • This is a mystery shop and I was shopping for myself. I am a high-end customer, one who is familiar with making luxury purchases, one who enjoys quality, exceptional customer service, brand notoriety, brand image, and value the experience in-store. • My job was to visit 3 Luxury French brands: - Chanel: Le Bon Marché 22 rue du Sèvres, 75007 Paris - Cartier: 151 avenue des Champs-Elysées, 75008 Paris - Hermès: 24 Rue du Faubourg Saint-Honoré in Paris, 75008 France I paid a one day visit to these stores on Saturday the 19th of December from 12:30am to 03:00pm. I spent around 45 minutes at Hermès and Cartier and nearly one hour at Chanel. • In order to provide precise and detailed observations, I created a questionnaire for each brand (items are divided into 5 categories: Approaching and Entering the Premises, Store Service, Boutique Staff, Boutique Appearance & Smell and Products) which has been completed after each interaction. I have designed a series of objective questions (undistorted by my emotion or personal bias) as well as some subjective questions (based on my opinions, feelings or perception). I took care of placing myself in the correct mindset when answering each type of question. My goal was to accurately and without bias record interaction attributes, to offer insight for improvement opportunities, and to give strong praise for a job well done. I have put in this job attention to detail and commitment to excellence. • A report has been written to deliver precise, clear, detailed, and helpful observation documentation, analysis and recommendation for each brand. Scoring: Regarding the analysis of the results, each item per category was attributed an importance factor rate from 1 to 3 points (same rate per brand). I obtained a grade on 101 points which has been transformed into a score out of 20 points (i.e. p 50, graph on the right); and into a score of 10 points to design a chart per brand and per categories for the segmented analysis (i.e. p 51).]]> Tue, 12 Mar 2019 17:20:45 GMT /slideshow/mystery-shopping-report-luxury-brands/135909896 MTFuture@slideshare.net(MTFuture) Mystery Shopping Report - Luxury Brands MTFuture Methodology: • This is a mystery shop and I was shopping for myself. I am a high-end customer, one who is familiar with making luxury purchases, one who enjoys quality, exceptional customer service, brand notoriety, brand image, and value the experience in-store. • My job was to visit 3 Luxury French brands: - Chanel: Le Bon Marché 22 rue du Sèvres, 75007 Paris - Cartier: 151 avenue des Champs-Elysées, 75008 Paris - Hermès: 24 Rue du Faubourg Saint-Honoré in Paris, 75008 France I paid a one day visit to these stores on Saturday the 19th of December from 12:30am to 03:00pm. I spent around 45 minutes at Hermès and Cartier and nearly one hour at Chanel. • In order to provide precise and detailed observations, I created a questionnaire for each brand (items are divided into 5 categories: Approaching and Entering the Premises, Store Service, Boutique Staff, Boutique Appearance & Smell and Products) which has been completed after each interaction. I have designed a series of objective questions (undistorted by my emotion or personal bias) as well as some subjective questions (based on my opinions, feelings or perception). I took care of placing myself in the correct mindset when answering each type of question. My goal was to accurately and without bias record interaction attributes, to offer insight for improvement opportunities, and to give strong praise for a job well done. I have put in this job attention to detail and commitment to excellence. • A report has been written to deliver precise, clear, detailed, and helpful observation documentation, analysis and recommendation for each brand. Scoring: Regarding the analysis of the results, each item per category was attributed an importance factor rate from 1 to 3 points (same rate per brand). I obtained a grade on 101 points which has been transformed into a score out of 20 points (i.e. p 50, graph on the right); and into a score of 10 points to design a chart per brand and per categories for the segmented analysis (i.e. p 51). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/boutiquereport-190312172045-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Methodology: • This is a mystery shop and I was shopping for myself. I am a high-end customer, one who is familiar with making luxury purchases, one who enjoys quality, exceptional customer service, brand notoriety, brand image, and value the experience in-store. • My job was to visit 3 Luxury French brands: - Chanel: Le Bon Marché 22 rue du Sèvres, 75007 Paris - Cartier: 151 avenue des Champs-Elysées, 75008 Paris - Hermès: 24 Rue du Faubourg Saint-Honoré in Paris, 75008 France I paid a one day visit to these stores on Saturday the 19th of December from 12:30am to 03:00pm. I spent around 45 minutes at Hermès and Cartier and nearly one hour at Chanel. • In order to provide precise and detailed observations, I created a questionnaire for each brand (items are divided into 5 categories: Approaching and Entering the Premises, Store Service, Boutique Staff, Boutique Appearance &amp; Smell and Products) which has been completed after each interaction. I have designed a series of objective questions (undistorted by my emotion or personal bias) as well as some subjective questions (based on my opinions, feelings or perception). I took care of placing myself in the correct mindset when answering each type of question. My goal was to accurately and without bias record interaction attributes, to offer insight for improvement opportunities, and to give strong praise for a job well done. I have put in this job attention to detail and commitment to excellence. • A report has been written to deliver precise, clear, detailed, and helpful observation documentation, analysis and recommendation for each brand. Scoring: Regarding the analysis of the results, each item per category was attributed an importance factor rate from 1 to 3 points (same rate per brand). I obtained a grade on 101 points which has been transformed into a score out of 20 points (i.e. p 50, graph on the right); and into a score of 10 points to design a chart per brand and per categories for the segmented analysis (i.e. p 51).
Mystery Shopping Report - Luxury Brands from Valley of Luxe
]]> 5335 13 https://cdn.slidesharecdn.com/ss_thumbnails/boutiquereport-190312172045-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Tom Ford /slideshow/tom-ford-light/86549987 tomfordlight-180122231003
Brand and products insights. Learn more about the brand historical context and positioning, the designer story, the evolution of the brand, the brand core values, brand analysis and recommendation.]]>
Brand and products insights. Learn more about the brand historical context and positioning, the designer story, the evolution of the brand, the brand core values, brand analysis and recommendation.]]> Mon, 22 Jan 2018 23:10:03 GMT /slideshow/tom-ford-light/86549987 MTFuture@slideshare.net(MTFuture) Tom Ford MTFuture Brand and products insights. Learn more about the brand historical context and positioning, the designer story, the evolution of the brand, the brand core values, brand analysis and recommendation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tomfordlight-180122231003-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brand and products insights. Learn more about the brand historical context and positioning, the designer story, the evolution of the brand, the brand core values, brand analysis and recommendation.
Tom Ford from Valley of Luxe
]]> 10045 23 https://cdn.slidesharecdn.com/ss_thumbnails/tomfordlight-180122231003-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Louis Vuitton Paris Montaigne Store /slideshow/louis-vuitton-paris-montaigne-store/86547458 louisvuittonstorevisualmerchandising-180122220808
The visual merchandising strategy of the Louis Vuitton Paris Montaigne Store. ]]>
The visual merchandising strategy of the Louis Vuitton Paris Montaigne Store. ]]> Mon, 22 Jan 2018 22:08:08 GMT /slideshow/louis-vuitton-paris-montaigne-store/86547458 MTFuture@slideshare.net(MTFuture) Louis Vuitton Paris Montaigne Store MTFuture The visual merchandising strategy of the Louis Vuitton Paris Montaigne Store. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/louisvuittonstorevisualmerchandising-180122220808-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The visual merchandising strategy of the Louis Vuitton Paris Montaigne Store.
Louis Vuitton Paris Montaigne Store from Valley of Luxe
]]> 4942 10 https://cdn.slidesharecdn.com/ss_thumbnails/louisvuittonstorevisualmerchandising-180122220808-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Richard Mille case study /MTFuture/richard-mille-case-study richardmilecasestudy-180122214530
Fine Watch case study. Learn about Richard Mille history, the emblematic models and successes, market segment, product identity, competitors, and more.]]>
Fine Watch case study. Learn about Richard Mille history, the emblematic models and successes, market segment, product identity, competitors, and more.]]> Mon, 22 Jan 2018 21:45:30 GMT /MTFuture/richard-mille-case-study MTFuture@slideshare.net(MTFuture) Richard Mille case study MTFuture Fine Watch case study. Learn about Richard Mille history, the emblematic models and successes, market segment, product identity, competitors, and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/richardmilecasestudy-180122214530-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Fine Watch case study. Learn about Richard Mille history, the emblematic models and successes, market segment, product identity, competitors, and more.
Richard Mille case study from Valley of Luxe
]]> 6463 25 https://cdn.slidesharecdn.com/ss_thumbnails/richardmilecasestudy-180122214530-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Water and the luxury cosmetic industry /slideshow/sustainability-and-the-luxury-cosmetic-industry/86544574 waterfinalmeryemetricoire-180122210611
Think of what you need to survive. Just survive. Air? Water? Food? Snapchat (Weibo)? Well, you can live 3 minutes without air, 3 to 5 days without water, 46 to 73 days without food. Water is the new luxury. Beauty brands need to change how they manufacture and formulate products to limit their dependence on water.]]>
Think of what you need to survive. Just survive. Air? Water? Food? Snapchat (Weibo)? Well, you can live 3 minutes without air, 3 to 5 days without water, 46 to 73 days without food. Water is the new luxury. Beauty brands need to change how they manufacture and formulate products to limit their dependence on water.]]> Mon, 22 Jan 2018 21:06:10 GMT /slideshow/sustainability-and-the-luxury-cosmetic-industry/86544574 MTFuture@slideshare.net(MTFuture) Water and the luxury cosmetic industry MTFuture Think of what you need to survive. Just survive. Air? Water? Food? Snapchat (Weibo)? Well, you can live 3 minutes without air, 3 to 5 days without water, 46 to 73 days without food. Water is the new luxury. Beauty brands need to change how they manufacture and formulate products to limit their dependence on water. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/waterfinalmeryemetricoire-180122210611-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Think of what you need to survive. Just survive. Air? Water? Food? Snapchat (Weibo)? Well, you can live 3 minutes without air, 3 to 5 days without water, 46 to 73 days without food. Water is the new luxury. Beauty brands need to change how they manufacture and formulate products to limit their dependence on water.
Water and the luxury cosmetic industry from Valley of Luxe
]]> 1688 8 https://cdn.slidesharecdn.com/ss_thumbnails/waterfinalmeryemetricoire-180122210611-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-MTFuture-48x48.jpg?cb=1552411205 Valley of Luxe is a creative and professional website on luxury and digital luxury curated by Meryeme Tricoire. Featuring expert opinion, insights, reviews and analysis, latest trends from fashion, fragrances, watches, jewels, retail, beauty, tech, lifestyle news and other cool and exclusive stuff. I also believe in providing intrepid style shots and great music to inspire you. Enjoy unique gifts for free and a delightful shopping experience! valleyofluxe.com https://cdn.slidesharecdn.com/ss_thumbnails/boutiquereport-190312172045-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mystery-shopping-report-luxury-brands/135909896 Mystery Shopping Repor... https://cdn.slidesharecdn.com/ss_thumbnails/tomfordlight-180122231003-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/tom-ford-light/86549987 Tom Ford https://cdn.slidesharecdn.com/ss_thumbnails/louisvuittonstorevisualmerchandising-180122220808-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/louis-vuitton-paris-montaigne-store/86547458 Louis Vuitton Paris Mo...