�ݺ�ߣshows by User: MaddieCary

�ݺ�ߣshows by User: MaddieCary / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: MaddieCary / Thu, 15 Mar 2018 20:28:03 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: MaddieCary Turning Competitor Data into Actionable Visuals - SMX West 2018 - Maddie Cary /MaddieCary/turning-competitor-data-into-actionable-visuals-smx-west-2018-maddie-cary carymaddie-competitivesem-smxwest2018-180315202804
It's not enough to be brilliant with your own SEM efforts. You need to know what your competitors are up to. That means identifying their keywords, their landing page and quality score strategies and their campaign management practices. In short, you need to know everything they're doing to enhance their visibility and diminish yours. Attend this SEM session to learn how to apply time-tested techniques of competitive intelligence to your campaigns to sharpen your marketing edge and deliver the results you are seeking.]]>
It's not enough to be brilliant with your own SEM efforts. You need to know what your competitors are up to. That means identifying their keywords, their landing page and quality score strategies and their campaign management practices. In short, you need to know everything they're doing to enhance their visibility and diminish yours. Attend this SEM session to learn how to apply time-tested techniques of competitive intelligence to your campaigns to sharpen your marketing edge and deliver the results you are seeking.]]> Thu, 15 Mar 2018 20:28:03 GMT /MaddieCary/turning-competitor-data-into-actionable-visuals-smx-west-2018-maddie-cary MaddieCary@slideshare.net(MaddieCary) Turning Competitor Data into Actionable Visuals - SMX West 2018 - Maddie Cary MaddieCary It's not enough to be brilliant with your own SEM efforts. You need to know what your competitors are up to. That means identifying their keywords, their landing page and quality score strategies and their campaign management practices. In short, you need to know everything they're doing to enhance their visibility and diminish yours. Attend this SEM session to learn how to apply time-tested techniques of competitive intelligence to your campaigns to sharpen your marketing edge and deliver the results you are seeking. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/carymaddie-competitivesem-smxwest2018-180315202804-thumbnail.jpg?width=120&height=120&fit=bounds" /> It's not enough to be brilliant with your own SEM efforts. You need to know what your competitors are up to. That means identifying their keywords, their landing page and quality score strategies and their campaign management practices. In short, you need to know everything they're doing to enhance their visibility and diminish yours. Attend this SEM session to learn how to apply time-tested techniques of competitive intelligence to your campaigns to sharpen your marketing edge and deliver the results you are seeking.

Turning Competitor Data into Actionable Visuals - SMX West 2018 - Maddie Cary from Maddie Cary Deuel

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0 Maddie Cary - MNSearch Summit 2017 - Turning PPC Auction Insights Into Actionable Data /slideshow/maddie-cary-mnsearch-summit-2017-turning-ppc-auction-insights-into-actionable-data/77214173 maddiecarymnsearchsummit2017ppcauctioninsights-170623182716
Many know where to find their account’s Google auction data, but not how to translate it and make decisions off of it. During this session, Maddie Cary, Director of Paid Search at Point It Digital Marketing, will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you’ll learn: How to quickly & easily identify historical competitor performance and trends in your account How to understand competitors’ bidding impact when you have multiple competitors in auction Which “spying tools” are worth the time to use to get competitor insights.]]>
Many know where to find their account’s Google auction data, but not how to translate it and make decisions off of it. During this session, Maddie Cary, Director of Paid Search at Point It Digital Marketing, will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you’ll learn: How to quickly & easily identify historical competitor performance and trends in your account How to understand competitors’ bidding impact when you have multiple competitors in auction Which “spying tools” are worth the time to use to get competitor insights.]]> Fri, 23 Jun 2017 18:27:16 GMT /slideshow/maddie-cary-mnsearch-summit-2017-turning-ppc-auction-insights-into-actionable-data/77214173 MaddieCary@slideshare.net(MaddieCary) Maddie Cary - MNSearch Summit 2017 - Turning PPC Auction Insights Into Actionable Data MaddieCary Many know where to find their account’s Google auction data, but not how to translate it and make decisions off of it. During this session, Maddie Cary, Director of Paid Search at Point It Digital Marketing, will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you’ll learn: How to quickly & easily identify historical competitor performance and trends in your account How to understand competitors’ bidding impact when you have multiple competitors in auction Which “spying tools” are worth the time to use to get competitor insights. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/maddiecarymnsearchsummit2017ppcauctioninsights-170623182716-thumbnail.jpg?width=120&height=120&fit=bounds" /> Many know where to find their account’s Google auction data, but not how to translate it and make decisions off of it. During this session, Maddie Cary, Director of Paid Search at Point It Digital Marketing, will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you’ll learn: How to quickly & easily identify historical competitor performance and trends in your account How to understand competitors’ bidding impact when you have multiple competitors in auction Which “spying tools” are worth the time to use to get competitor insights.

Maddie Cary - MNSearch Summit 2017 - Turning PPC Auction Insights Into Actionable Data from Maddie Cary Deuel

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0 Inside Mobile App Campaigns for Google Play - Maddie Cary - SMX Advanced 2017 /slideshow/inside-mobile-app-campaigns-for-google-play-maddie-cary-smx-advanced-2017/76986926 carymaddie-insidemobileappcampaignsforgoogleplay-smxadvanced2017-170615213332
Google's Play Store will generate $10 billion in app revenue in 2017, so to effectively snare some of that revenue you need to know how to harness search demand to drive app installs. This session covers best practices for setting up, running and fine-tuning mobile app campaigns via AdWords, including advanced features that offer greater control over your optimizations and audience targeting.]]>
Google's Play Store will generate $10 billion in app revenue in 2017, so to effectively snare some of that revenue you need to know how to harness search demand to drive app installs. This session covers best practices for setting up, running and fine-tuning mobile app campaigns via AdWords, including advanced features that offer greater control over your optimizations and audience targeting.]]> Thu, 15 Jun 2017 21:33:32 GMT /slideshow/inside-mobile-app-campaigns-for-google-play-maddie-cary-smx-advanced-2017/76986926 MaddieCary@slideshare.net(MaddieCary) Inside Mobile App Campaigns for Google Play - Maddie Cary - SMX Advanced 2017 MaddieCary Google's Play Store will generate $10 billion in app revenue in 2017, so to effectively snare some of that revenue you need to know how to harness search demand to drive app installs. This session covers best practices for setting up, running and fine-tuning mobile app campaigns via AdWords, including advanced features that offer greater control over your optimizations and audience targeting. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/carymaddie-insidemobileappcampaignsforgoogleplay-smxadvanced2017-170615213332-thumbnail.jpg?width=120&height=120&fit=bounds" /> Google's Play Store will generate $10 billion in app revenue in 2017, so to effectively snare some of that revenue you need to know how to harness search demand to drive app installs. This session covers best practices for setting up, running and fine-tuning mobile app campaigns via AdWords, including advanced features that offer greater control over your optimizations and audience targeting.

Inside Mobile App Campaigns for Google Play - Maddie Cary - SMX Advanced 2017 from Maddie Cary Deuel

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0 Debunking Your eCommerce Assumptions - HeroConf LA 2017 - Maddie Cary /slideshow/debunking-your-ecommerce-assumptions-heroconf-la-2017-maddie-cary/75189186 heroconf2017maddiecarydebunkingyourecommerceassumptions-170419174539
Sales always drive revenue…mobile doesn’t convert…only women buy handbags. PPC marketers quickly buy into the same beliefs over & over again about expected eCommerce performance outcomes. But where’s the data to back it up?? Have you checked all your assumptions at the door when approaching PPC in the eCommerce space? In this session, let’s reexamine the practices we preach and debunk some common paid search assumptions around: - Promotions & Sales - Bidding strategy - Device targeting - Demographic purchasing behaviors]]>
Sales always drive revenue…mobile doesn’t convert…only women buy handbags. PPC marketers quickly buy into the same beliefs over & over again about expected eCommerce performance outcomes. But where’s the data to back it up?? Have you checked all your assumptions at the door when approaching PPC in the eCommerce space? In this session, let’s reexamine the practices we preach and debunk some common paid search assumptions around: - Promotions & Sales - Bidding strategy - Device targeting - Demographic purchasing behaviors]]> Wed, 19 Apr 2017 17:45:39 GMT /slideshow/debunking-your-ecommerce-assumptions-heroconf-la-2017-maddie-cary/75189186 MaddieCary@slideshare.net(MaddieCary) Debunking Your eCommerce Assumptions - HeroConf LA 2017 - Maddie Cary MaddieCary Sales always drive revenue…mobile doesn’t convert…only women buy handbags. PPC marketers quickly buy into the same beliefs over & over again about expected eCommerce performance outcomes. But where’s the data to back it up?? Have you checked all your assumptions at the door when approaching PPC in the eCommerce space? In this session, let’s reexamine the practices we preach and debunk some common paid search assumptions around: - Promotions & Sales - Bidding strategy - Device targeting - Demographic purchasing behaviors <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heroconf2017maddiecarydebunkingyourecommerceassumptions-170419174539-thumbnail.jpg?width=120&height=120&fit=bounds" /> Sales always drive revenue…mobile doesn’t convert…only women buy handbags. PPC marketers quickly buy into the same beliefs over & over again about expected eCommerce performance outcomes. But where’s the data to back it up?? Have you checked all your assumptions at the door when approaching PPC in the eCommerce space? In this session, let’s reexamine the practices we preach and debunk some common paid search assumptions around: - Promotions & Sales - Bidding strategy - Device targeting - Demographic purchasing behaviors

Debunking Your eCommerce Assumptions - HeroConf LA 2017 - Maddie Cary from Maddie Cary Deuel

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0 Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX West 2017 - Maddie Cary /slideshow/your-mobile-ppc-sucks-but-it-doesnt-have-to-smx-west-2017-maddie-cary/73504526 carymaddie-yourmobileppcsucks-smxwest2017-170322201250
Many PPC marketers have tried opting into mobile search and have seen poor results, including low CTR, poor SERP visibility, underwhelming conversion rates and higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance? In this session, you'll learn how to take your SEM campaigns to the next level with best practices, case studies and approaches that take advantage of the unique opportunities available to mobile advertisers]]>
Many PPC marketers have tried opting into mobile search and have seen poor results, including low CTR, poor SERP visibility, underwhelming conversion rates and higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance? In this session, you'll learn how to take your SEM campaigns to the next level with best practices, case studies and approaches that take advantage of the unique opportunities available to mobile advertisers]]> Wed, 22 Mar 2017 20:12:50 GMT /slideshow/your-mobile-ppc-sucks-but-it-doesnt-have-to-smx-west-2017-maddie-cary/73504526 MaddieCary@slideshare.net(MaddieCary) Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX West 2017 - Maddie Cary MaddieCary Many PPC marketers have tried opting into mobile search and have seen poor results, including low CTR, poor SERP visibility, underwhelming conversion rates and higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance? In this session, you'll learn how to take your SEM campaigns to the next level with best practices, case studies and approaches that take advantage of the unique opportunities available to mobile advertisers <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/carymaddie-yourmobileppcsucks-smxwest2017-170322201250-thumbnail.jpg?width=120&height=120&fit=bounds" /> Many PPC marketers have tried opting into mobile search and have seen poor results, including low CTR, poor SERP visibility, underwhelming conversion rates and higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance? In this session, you'll learn how to take your SEM campaigns to the next level with best practices, case studies and approaches that take advantage of the unique opportunities available to mobile advertisers

Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX West 2017 - Maddie Cary from Maddie Cary Deuel

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0 Competitive PPC Intel by Maddie Cary - PubCon Vegas 2016 /MaddieCary/competitive-ppc-intel-by-maddie-cary-pubcon-vegas-2016 competitive-intelmaddiecarypubconvegas2016-161020221032
If you didn’t know it already, search engine SERPs are competitive! Especially when Google reduces real estate by removing sidebar ads... Rivalry can be healthy, spark innovation, and even push the underdog to accomplish things they would have never imagined. But for some advertisers, PPC competition can be incredibly difficult to manage, whether it comes in a constant stream, or shows up out of the blue. So it begs the question: Do you know who your PPC competitors are? Do you hesitate when asked that question? Never fear! In this session, we’ll review the 5 “W’s” (Who, What, Where, Why, & When) every paid search marketer can use to analyze and understand their competitive landscape. ]]>
If you didn’t know it already, search engine SERPs are competitive! Especially when Google reduces real estate by removing sidebar ads... Rivalry can be healthy, spark innovation, and even push the underdog to accomplish things they would have never imagined. But for some advertisers, PPC competition can be incredibly difficult to manage, whether it comes in a constant stream, or shows up out of the blue. So it begs the question: Do you know who your PPC competitors are? Do you hesitate when asked that question? Never fear! In this session, we’ll review the 5 “W’s” (Who, What, Where, Why, & When) every paid search marketer can use to analyze and understand their competitive landscape. ]]> Thu, 20 Oct 2016 22:10:32 GMT /MaddieCary/competitive-ppc-intel-by-maddie-cary-pubcon-vegas-2016 MaddieCary@slideshare.net(MaddieCary) Competitive PPC Intel by Maddie Cary - PubCon Vegas 2016 MaddieCary If you didn’t know it already, search engine SERPs are competitive! Especially when Google reduces real estate by removing sidebar ads... Rivalry can be healthy, spark innovation, and even push the underdog to accomplish things they would have never imagined. But for some advertisers, PPC competition can be incredibly difficult to manage, whether it comes in a constant stream, or shows up out of the blue. So it begs the question: Do you know who your PPC competitors are? Do you hesitate when asked that question? Never fear! In this session, we’ll review the 5 “W’s” (Who, What, Where, Why, & When) every paid search marketer can use to analyze and understand their competitive landscape. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/competitive-intelmaddiecarypubconvegas2016-161020221032-thumbnail.jpg?width=120&height=120&fit=bounds" /> If you didn’t know it already, search engine SERPs are competitive! Especially when Google reduces real estate by removing sidebar ads... Rivalry can be healthy, spark innovation, and even push the underdog to accomplish things they would have never imagined. But for some advertisers, PPC competition can be incredibly difficult to manage, whether it comes in a constant stream, or shows up out of the blue. So it begs the question: Do you know who your PPC competitors are? Do you hesitate when asked that question? Never fear! In this session, we’ll review the 5 “W’s” (Who, What, Where, Why, & When) every paid search marketer can use to analyze and understand their competitive landscape.

Competitive PPC Intel by Maddie Cary - PubCon Vegas 2016 from Maddie Cary Deuel

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0 Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX Advanced 2016 // SMX East 2016 /slideshow/your-mobile-ppc-sucks-but-it-doesnt-have-to-smx-advanced-2016/63587580 carymaddie-yourmobileppcsucks-smxadvanced2016-160629221411
So many PPC marketers have tried opting into mobile search and seen poor results - lower CTR, lacking SERP visibility, worse conversion rates, higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance? When will you stop hearing "it's the year of mobile!" and actually start seeing it reflected in your results? During this session, Maddie Cary will demolish those assumptions you have about mobile PPC by ensuring you walk away with a clear understanding of how to launch and manage power mobile advertising campaigns. ]]>
So many PPC marketers have tried opting into mobile search and seen poor results - lower CTR, lacking SERP visibility, worse conversion rates, higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance? When will you stop hearing "it's the year of mobile!" and actually start seeing it reflected in your results? During this session, Maddie Cary will demolish those assumptions you have about mobile PPC by ensuring you walk away with a clear understanding of how to launch and manage power mobile advertising campaigns. ]]> Wed, 29 Jun 2016 22:14:11 GMT /slideshow/your-mobile-ppc-sucks-but-it-doesnt-have-to-smx-advanced-2016/63587580 MaddieCary@slideshare.net(MaddieCary) Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX Advanced 2016 // SMX East 2016 MaddieCary So many PPC marketers have tried opting into mobile search and seen poor results - lower CTR, lacking SERP visibility, worse conversion rates, higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance? When will you stop hearing "it's the year of mobile!" and actually start seeing it reflected in your results? During this session, Maddie Cary will demolish those assumptions you have about mobile PPC by ensuring you walk away with a clear understanding of how to launch and manage power mobile advertising campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/carymaddie-yourmobileppcsucks-smxadvanced2016-160629221411-thumbnail.jpg?width=120&height=120&fit=bounds" /> So many PPC marketers have tried opting into mobile search and seen poor results - lower CTR, lacking SERP visibility, worse conversion rates, higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance? When will you stop hearing "it's the year of mobile!" and actually start seeing it reflected in your results? During this session, Maddie Cary will demolish those assumptions you have about mobile PPC by ensuring you walk away with a clear understanding of how to launch and manage power mobile advertising campaigns.

Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX Advanced 2016 // SMX East 2016 from Maddie Cary Deuel

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0 What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar - SMX West 2016 /slideshow/what-would-beyonce-do-5-fierce-ppc-tactics-to-make-your-account-a-superstar-smx-west-2016/61587096 carymaddie-whatwouldbeyoncedo-smxwest2016-160502165354
What do PPC and Beyoncé have in common (besides everyone loving them?) They bring people together! In this session, paid search expert Maddie Cary reimagines Beyoncé hits to help your campaigns dominate the Google "charts,"]]>
What do PPC and Beyoncé have in common (besides everyone loving them?) They bring people together! In this session, paid search expert Maddie Cary reimagines Beyoncé hits to help your campaigns dominate the Google "charts,"]]> Mon, 02 May 2016 16:53:54 GMT /slideshow/what-would-beyonce-do-5-fierce-ppc-tactics-to-make-your-account-a-superstar-smx-west-2016/61587096 MaddieCary@slideshare.net(MaddieCary) What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar - SMX West 2016 MaddieCary What do PPC and Beyoncé have in common (besides everyone loving them?) They bring people together! In this session, paid search expert Maddie Cary reimagines Beyoncé hits to help your campaigns dominate the Google "charts," <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/carymaddie-whatwouldbeyoncedo-smxwest2016-160502165354-thumbnail.jpg?width=120&height=120&fit=bounds" /> What do PPC and Beyoncé have in common (besides everyone loving them?) They bring people together! In this session, paid search expert Maddie Cary reimagines Beyoncé hits to help your campaigns dominate the Google "charts,"

What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar - SMX West 2016 from Maddie Cary Deuel

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0 Now You See it! Visualizing your PPC Competition - SMX West 2016 /slideshow/now-you-see-it-visualizing-your-ppc-competition-smx-west-2016/61586695 carymaddie-competitiveresearchforsem-smxwest2016updated-160502164202
It's not enough to be brilliant with your own paid search efforts. You also need to understand what your competitors are up to, including their keywords, landing page and quality score strategies, and campaign management efforts. In short, you need to know everything they’re doing to enhance their visibility and diminish yours. This session reviews how eeasy it is to apply the time-tested techniques of competitive intelligence to give yourself a marketing edge.]]>
It's not enough to be brilliant with your own paid search efforts. You also need to understand what your competitors are up to, including their keywords, landing page and quality score strategies, and campaign management efforts. In short, you need to know everything they’re doing to enhance their visibility and diminish yours. This session reviews how eeasy it is to apply the time-tested techniques of competitive intelligence to give yourself a marketing edge.]]> Mon, 02 May 2016 16:42:02 GMT /slideshow/now-you-see-it-visualizing-your-ppc-competition-smx-west-2016/61586695 MaddieCary@slideshare.net(MaddieCary) Now You See it! Visualizing your PPC Competition - SMX West 2016 MaddieCary It's not enough to be brilliant with your own paid search efforts. You also need to understand what your competitors are up to, including their keywords, landing page and quality score strategies, and campaign management efforts. In short, you need to know everything they’re doing to enhance their visibility and diminish yours. This session reviews how eeasy it is to apply the time-tested techniques of competitive intelligence to give yourself a marketing edge. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/carymaddie-competitiveresearchforsem-smxwest2016updated-160502164202-thumbnail.jpg?width=120&height=120&fit=bounds" /> It's not enough to be brilliant with your own paid search efforts. You also need to understand what your competitors are up to, including their keywords, landing page and quality score strategies, and campaign management efforts. In short, you need to know everything they’re doing to enhance their visibility and diminish yours. This session reviews how eeasy it is to apply the time-tested techniques of competitive intelligence to give yourself a marketing edge.

Now You See it! Visualizing your PPC Competition - SMX West 2016 from Maddie Cary Deuel

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0 Dynamic PPC Ads - PubCon Vegas 2015 /slideshow/dynamic-ppc-ads-pubcon-vegas-2015/61473825 maddiecarydynamicppcadspubconvegas2015updated10-160428173030
While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data. So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.]]>
While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data. So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.]]> Thu, 28 Apr 2016 17:30:30 GMT /slideshow/dynamic-ppc-ads-pubcon-vegas-2015/61473825 MaddieCary@slideshare.net(MaddieCary) Dynamic PPC Ads - PubCon Vegas 2015 MaddieCary While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data. So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/maddiecarydynamicppcadspubconvegas2015updated10-160428173030-thumbnail.jpg?width=120&height=120&fit=bounds" /> While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data. So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.

Dynamic PPC Ads - PubCon Vegas 2015 from Maddie Cary Deuel

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0 Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - HeroConf 2016 /slideshow/lets-get-visual-visual-turning-auction-insights-into-actionable-data-heroconf-2016/61473060 maddiecaryheroconf2016advcompetitiveintelligence-160428170827
Many know where to find the data in Google auction insights, but not how to translate it and make decisions off of it. During this session, we will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you'll learn: How to quickly & easily identify historical competitor performance and trends in your account How to understand competitors’ bidding impact when you have 5-10+ competitors in auction The CPC and Impression volume changes since Google removed all right hand ads Which spying tools to use to get competitor alerts and gain insights on winning ads and landing page]]>
Many know where to find the data in Google auction insights, but not how to translate it and make decisions off of it. During this session, we will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you'll learn: How to quickly & easily identify historical competitor performance and trends in your account How to understand competitors’ bidding impact when you have 5-10+ competitors in auction The CPC and Impression volume changes since Google removed all right hand ads Which spying tools to use to get competitor alerts and gain insights on winning ads and landing page]]> Thu, 28 Apr 2016 17:08:27 GMT /slideshow/lets-get-visual-visual-turning-auction-insights-into-actionable-data-heroconf-2016/61473060 MaddieCary@slideshare.net(MaddieCary) Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - HeroConf 2016 MaddieCary Many know where to find the data in Google auction insights, but not how to translate it and make decisions off of it. During this session, we will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you'll learn: How to quickly & easily identify historical competitor performance and trends in your account How to understand competitors’ bidding impact when you have 5-10+ competitors in auction The CPC and Impression volume changes since Google removed all right hand ads Which spying tools to use to get competitor alerts and gain insights on winning ads and landing page <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/maddiecaryheroconf2016advcompetitiveintelligence-160428170827-thumbnail.jpg?width=120&height=120&fit=bounds" /> Many know where to find the data in Google auction insights, but not how to translate it and make decisions off of it. During this session, we will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you'll learn: How to quickly & easily identify historical competitor performance and trends in your account How to understand competitors’ bidding impact when you have 5-10+ competitors in auction The CPC and Impression volume changes since Google removed all right hand ads Which spying tools to use to get competitor alerts and gain insights on winning ads and landing page

Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - HeroConf 2016 from Maddie Cary Deuel

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0 Advanced International PPC - One Size Doesn't Fit All - HeroConf 2016 /slideshow/advanced-international-ppc-one-size-doesnt-fit-all-heroconf-2016/61472866 maddiecaryheroconf2016advinternationalppc-160428170303
Did you know that companies still set up spray & pray international PPC campaigns? Companies aren't doing this anymore when setting up campaigns targeting the US. Stop the madness! It's time to be better marketers. It's time to start setting up INTL campaigns with INTL consumers in mind. The session will close with the rapid fire 5-10 minutes of NEW actionable, tried, true & tested PPC tips & tricks that we've learned for the top 10 markets around the world. In this session, you'll learn: How to do quality, effective localization without breaking the bank Why a centralized, consolidated PPC team makes PPC agile & ROI+ What reasonable conversations around Goals & KPIs can or should look like by market or region]]>
Did you know that companies still set up spray & pray international PPC campaigns? Companies aren't doing this anymore when setting up campaigns targeting the US. Stop the madness! It's time to be better marketers. It's time to start setting up INTL campaigns with INTL consumers in mind. The session will close with the rapid fire 5-10 minutes of NEW actionable, tried, true & tested PPC tips & tricks that we've learned for the top 10 markets around the world. In this session, you'll learn: How to do quality, effective localization without breaking the bank Why a centralized, consolidated PPC team makes PPC agile & ROI+ What reasonable conversations around Goals & KPIs can or should look like by market or region]]> Thu, 28 Apr 2016 17:03:03 GMT /slideshow/advanced-international-ppc-one-size-doesnt-fit-all-heroconf-2016/61472866 MaddieCary@slideshare.net(MaddieCary) Advanced International PPC - One Size Doesn't Fit All - HeroConf 2016 MaddieCary Did you know that companies still set up spray & pray international PPC campaigns? Companies aren't doing this anymore when setting up campaigns targeting the US. Stop the madness! It's time to be better marketers. It's time to start setting up INTL campaigns with INTL consumers in mind. The session will close with the rapid fire 5-10 minutes of NEW actionable, tried, true & tested PPC tips & tricks that we've learned for the top 10 markets around the world. In this session, you'll learn: How to do quality, effective localization without breaking the bank Why a centralized, consolidated PPC team makes PPC agile & ROI+ What reasonable conversations around Goals & KPIs can or should look like by market or region <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/maddiecaryheroconf2016advinternationalppc-160428170303-thumbnail.jpg?width=120&height=120&fit=bounds" /> Did you know that companies still set up spray & pray international PPC campaigns? Companies aren't doing this anymore when setting up campaigns targeting the US. Stop the madness! It's time to be better marketers. It's time to start setting up INTL campaigns with INTL consumers in mind. The session will close with the rapid fire 5-10 minutes of NEW actionable, tried, true & tested PPC tips & tricks that we've learned for the top 10 markets around the world. In this session, you'll learn: How to do quality, effective localization without breaking the bank Why a centralized, consolidated PPC team makes PPC agile & ROI+ What reasonable conversations around Goals & KPIs can or should look like by market or region

Advanced International PPC - One Size Doesn't Fit All - HeroConf 2016 from Maddie Cary Deuel

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0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/carymaddie-competitivesem-smxwest2018-180315202804-thumbnail.jpg?width=320&height=320&fit=bounds MaddieCary/turning-competitor-data-into-actionable-visuals-smx-west-2018-maddie-cary Turning Competitor Dat... https://cdn.slidesharecdn.com/ss_thumbnails/maddiecarymnsearchsummit2017ppcauctioninsights-170623182716-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/maddie-cary-mnsearch-summit-2017-turning-ppc-auction-insights-into-actionable-data/77214173 Maddie Cary - MNSearch... https://cdn.slidesharecdn.com/ss_thumbnails/carymaddie-insidemobileappcampaignsforgoogleplay-smxadvanced2017-170615213332-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/inside-mobile-app-campaigns-for-google-play-maddie-cary-smx-advanced-2017/76986926 Inside Mobile App Camp...