ºÝºÝߣshows by User: MarcoChaoMa / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: MarcoChaoMa / Fri, 13 Jul 2018 01:28:14 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: MarcoChaoMa How to increase international students from China to study in Australian universities? /slideshow/au-education-industry-international-students-placement-strategy-public/105640027 aueducationindustryinternationalstudentsplacementstrategy-public-180713012814
With the breaking news yesterday that almost 30% of 149 Australian joint programmes and 25% of the 245 UK joint programmes opened since 1994 have now been terminated by Chinese government. Some had only operated for four to five years. How to increase onshore international students to join Australian universities become a key issue, here's an entire marketing solution:]]>
With the breaking news yesterday that almost 30% of 149 Australian joint programmes and 25% of the 245 UK joint programmes opened since 1994 have now been terminated by Chinese government. Some had only operated for four to five years. How to increase onshore international students to join Australian universities become a key issue, here's an entire marketing solution:]]> Fri, 13 Jul 2018 01:28:14 GMT /slideshow/au-education-industry-international-students-placement-strategy-public/105640027 MarcoChaoMa@slideshare.net(MarcoChaoMa) How to increase international students from China to study in Australian universities? MarcoChaoMa With the breaking news yesterday that almost 30% of 149 Australian joint programmes and 25% of the 245 UK joint programmes opened since 1994 have now been terminated by Chinese government. Some had only operated for four to five years. How to increase onshore international students to join Australian universities become a key issue, here's an entire marketing solution: <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aueducationindustryinternationalstudentsplacementstrategy-public-180713012814-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With the breaking news yesterday that almost 30% of 149 Australian joint programmes and 25% of the 245 UK joint programmes opened since 1994 have now been terminated by Chinese government. Some had only operated for four to five years. How to increase onshore international students to join Australian universities become a key issue, here&#39;s an entire marketing solution:
How to increase international students from China to study in Australian universities? from Marco Ma
]]> 119 2 https://cdn.slidesharecdn.com/ss_thumbnails/aueducationindustryinternationalstudentsplacementstrategy-public-180713012814-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Youtube basic reach - by Google /slideshow/youtube-basic-reach-by-google/76640434 youtubebasicreach-170604235811
Google is trying hard to sell Youtube ads for brand awareness but definitely not for sales conversion for most industries. Personally I reckon those ads interrupt users video experience and I just want to click the 'skip ads' button.]]>
Google is trying hard to sell Youtube ads for brand awareness but definitely not for sales conversion for most industries. Personally I reckon those ads interrupt users video experience and I just want to click the 'skip ads' button.]]> Sun, 04 Jun 2017 23:58:11 GMT /slideshow/youtube-basic-reach-by-google/76640434 MarcoChaoMa@slideshare.net(MarcoChaoMa) Youtube basic reach - by Google MarcoChaoMa Google is trying hard to sell Youtube ads for brand awareness but definitely not for sales conversion for most industries. Personally I reckon those ads interrupt users video experience and I just want to click the 'skip ads' button. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/youtubebasicreach-170604235811-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Google is trying hard to sell Youtube ads for brand awareness but definitely not for sales conversion for most industries. Personally I reckon those ads interrupt users video experience and I just want to click the &#39;skip ads&#39; button.
Youtube basic reach - by Google from Marco Ma
]]> 222 6 https://cdn.slidesharecdn.com/ss_thumbnails/youtubebasicreach-170604235811-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Google Analytics Attribution & Multi-Channel Funnel Analysis /slideshow/google-analytics-attribution-multichannel-funnel-analysis/63501904 gaattributionmcfanalysis-160627220417
Better understand the difference between GA Attribution Models and MCF results]]>
Better understand the difference between GA Attribution Models and MCF results]]> Mon, 27 Jun 2016 22:04:17 GMT /slideshow/google-analytics-attribution-multichannel-funnel-analysis/63501904 MarcoChaoMa@slideshare.net(MarcoChaoMa) Google Analytics Attribution & Multi-Channel Funnel Analysis MarcoChaoMa Better understand the difference between GA Attribution Models and MCF results <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gaattributionmcfanalysis-160627220417-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Better understand the difference between GA Attribution Models and MCF results
Google Analytics Attribution & Multi-Channel Funnel Analysis from Marco Ma
]]> 157 5 https://cdn.slidesharecdn.com/ss_thumbnails/gaattributionmcfanalysis-160627220417-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital impact-on-in-store-shopping research-studies /slideshow/digital-impactoninstoreshopping-researchstudies/62171664 digital-impact-on-in-store-shoppingresearch-studies-160519063701
Analysis between Online and Offline in retail industry.]]>
Analysis between Online and Offline in retail industry.]]> Thu, 19 May 2016 06:37:01 GMT /slideshow/digital-impactoninstoreshopping-researchstudies/62171664 MarcoChaoMa@slideshare.net(MarcoChaoMa) Digital impact-on-in-store-shopping research-studies MarcoChaoMa Analysis between Online and Offline in retail industry. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digital-impact-on-in-store-shoppingresearch-studies-160519063701-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Analysis between Online and Offline in retail industry.
Digital impact-on-in-store-shopping research-studies from Marco Ma
]]> 147 7 https://cdn.slidesharecdn.com/ss_thumbnails/digital-impact-on-in-store-shoppingresearch-studies-160519063701-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Google qs misconceptions /slideshow/google-qs-misconceptions/61304090 googleqsmisconceptions-160425045701
QS is a key to your AdWords campaigns as well as organic search results. Though it's a black-box and hard to know the exact algorithm (and not so necessary to do so), it's good to know some misconceptions which had been clarified by Google already. ]]>
QS is a key to your AdWords campaigns as well as organic search results. Though it's a black-box and hard to know the exact algorithm (and not so necessary to do so), it's good to know some misconceptions which had been clarified by Google already. ]]> Mon, 25 Apr 2016 04:57:01 GMT /slideshow/google-qs-misconceptions/61304090 MarcoChaoMa@slideshare.net(MarcoChaoMa) Google qs misconceptions MarcoChaoMa QS is a key to your AdWords campaigns as well as organic search results. Though it's a black-box and hard to know the exact algorithm (and not so necessary to do so), it's good to know some misconceptions which had been clarified by Google already. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/googleqsmisconceptions-160425045701-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> QS is a key to your AdWords campaigns as well as organic search results. Though it&#39;s a black-box and hard to know the exact algorithm (and not so necessary to do so), it&#39;s good to know some misconceptions which had been clarified by Google already.
Google qs misconceptions from Marco Ma
]]> 276 6 https://cdn.slidesharecdn.com/ss_thumbnails/googleqsmisconceptions-160425045701-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Consumer Barometer Australia 2015 /MarcoChaoMa/consumer-barometer-australia-2015 cbcountryreport15-australia-160405232703
In-depth analysis from consumer behavior point of view in Australia, 2015]]>
In-depth analysis from consumer behavior point of view in Australia, 2015]]> Tue, 05 Apr 2016 23:27:03 GMT /MarcoChaoMa/consumer-barometer-australia-2015 MarcoChaoMa@slideshare.net(MarcoChaoMa) Consumer Barometer Australia 2015 MarcoChaoMa In-depth analysis from consumer behavior point of view in Australia, 2015 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cbcountryreport15-australia-160405232703-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In-depth analysis from consumer behavior point of view in Australia, 2015
Consumer Barometer Australia 2015 from Marco Ma
]]> 529 8 https://cdn.slidesharecdn.com/ss_thumbnails/cbcountryreport15-australia-160405232703-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Consumer barometer-insights-from-australia /slideshow/consumer-barometerinsightsfromaustralia-60480282/60480282 consumer-barometer-insights-from-australia-160405011449
Consumer barometer insights of Australia by Google 2015]]>
Consumer barometer insights of Australia by Google 2015]]> Tue, 05 Apr 2016 01:14:48 GMT /slideshow/consumer-barometerinsightsfromaustralia-60480282/60480282 MarcoChaoMa@slideshare.net(MarcoChaoMa) Consumer barometer-insights-from-australia MarcoChaoMa Consumer barometer insights of Australia by Google 2015 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/consumer-barometer-insights-from-australia-160405011449-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Consumer barometer insights of Australia by Google 2015
Consumer barometer-insights-from-australia from Marco Ma
]]> 161 4 https://cdn.slidesharecdn.com/ss_thumbnails/consumer-barometer-insights-from-australia-160405011449-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Consumer barometer uk_infographic_2015 /slideshow/consumer-barometer-ukinfographic2015/60476061 consumerbarometerukinfographic2015-160404220322
Know your local customers behavior in UK]]>
Know your local customers behavior in UK]]> Mon, 04 Apr 2016 22:03:22 GMT /slideshow/consumer-barometer-ukinfographic2015/60476061 MarcoChaoMa@slideshare.net(MarcoChaoMa) Consumer barometer uk_infographic_2015 MarcoChaoMa Know your local customers behavior in UK <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/consumerbarometerukinfographic2015-160404220322-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Know your local customers behavior in UK
Consumer barometer uk_infographic_2015 from Marco Ma
]]> 114 7 https://cdn.slidesharecdn.com/ss_thumbnails/consumerbarometerukinfographic2015-160404220322-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 UK Seasonality Calendar /slideshow/uk-seasonality-calendar/60475660 calendarukext-160404215028
A good quick check for UK marketing planning and promotions based on the seasonality and holiday change.]]>
A good quick check for UK marketing planning and promotions based on the seasonality and holiday change.]]> Mon, 04 Apr 2016 21:50:28 GMT /slideshow/uk-seasonality-calendar/60475660 MarcoChaoMa@slideshare.net(MarcoChaoMa) UK Seasonality Calendar MarcoChaoMa A good quick check for UK marketing planning and promotions based on the seasonality and holiday change. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/calendarukext-160404215028-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A good quick check for UK marketing planning and promotions based on the seasonality and holiday change.
UK Seasonality Calendar from Marco Ma
]]> 185 4 https://cdn.slidesharecdn.com/ss_thumbnails/calendarukext-160404215028-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Retail marketing funnel &amp; o2 o activities /slideshow/retail-marketing-funnel-amp-o2-o-activities/60138708 retailmarketingfunnelo2oactivities-160329011509
Learn how to match marketing activities to retail marketing funnel; A checklist for overall retail marketing activities and see how to improve the ROI; ]]>
Learn how to match marketing activities to retail marketing funnel; A checklist for overall retail marketing activities and see how to improve the ROI; ]]> Tue, 29 Mar 2016 01:15:09 GMT /slideshow/retail-marketing-funnel-amp-o2-o-activities/60138708 MarcoChaoMa@slideshare.net(MarcoChaoMa) Retail marketing funnel &amp; o2 o activities MarcoChaoMa Learn how to match marketing activities to retail marketing funnel; A checklist for overall retail marketing activities and see how to improve the ROI; <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/retailmarketingfunnelo2oactivities-160329011509-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to match marketing activities to retail marketing funnel; A checklist for overall retail marketing activities and see how to improve the ROI;
Retail marketing funnel &amp; o2 o activities from Marco Ma
]]> 1639 7 https://cdn.slidesharecdn.com/ss_thumbnails/retailmarketingfunnelo2oactivities-160329011509-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-MarcoChaoMa-48x48.jpg?cb=1605660154 I’m a trustful guy, a good listener with friends and a reliable colleague as a professional manager & digital architect. I'm experienced in multi-national culture and worked in 10+ countries/regions globally. I'm optimistic, warm-hearted, a tech-geek and always with passion for work and life adventures. Specialties: Digital Transformation & Innovation, eCommerce Marketing and Operation, SEM(SEA + SEO) Guru, Agile Digital Project Management, Certified professional trainer for CS & Professional Sales Skills courses; Awards: Google Top Sales Golden Award, 2007; Google Top 1% Spot Award, 2008; Google APLA Optimization Olympic Contest 3 Gold Medals & 1 Silver Medal; https://cdn.slidesharecdn.com/ss_thumbnails/aueducationindustryinternationalstudentsplacementstrategy-public-180713012814-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/au-education-industry-international-students-placement-strategy-public/105640027 How to increase intern... https://cdn.slidesharecdn.com/ss_thumbnails/youtubebasicreach-170604235811-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/youtube-basic-reach-by-google/76640434 Youtube basic reach - ... https://cdn.slidesharecdn.com/ss_thumbnails/gaattributionmcfanalysis-160627220417-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/google-analytics-attribution-multichannel-funnel-analysis/63501904 Google Analytics Attri...