�ݺ�ߣshows by User: MarcomProductions

�ݺ�ߣshows by User: MarcomProductions / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: MarcomProductions / Thu, 09 Aug 2012 13:34:10 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: MarcomProductions How to Write Buyer Personas for B2B Content Marketing - Point of View /slideshow/how-to-write-buyer-personas-for-b2b-content-marketing-point-of-view/13926613 povhowtowritebuyerpersonasforb2bcontentmarketing-120809133413-phpapp01
Is the B2B content you publish relevant to your audience needs? When you write new content, do you mentally channel your customers? In this Point of View, we look at five basic elements of how to characterize your target customers with what’s called a buyer persona.]]>
Is the B2B content you publish relevant to your audience needs? When you write new content, do you mentally channel your customers? In this Point of View, we look at five basic elements of how to characterize your target customers with what’s called a buyer persona.]]> Thu, 09 Aug 2012 13:34:10 GMT /slideshow/how-to-write-buyer-personas-for-b2b-content-marketing-point-of-view/13926613 MarcomProductions@slideshare.net(MarcomProductions) How to Write Buyer Personas for B2B Content Marketing - Point of View MarcomProductions Is the B2B content you publish relevant to your audience needs? When you write new content, do you mentally channel your customers? In this Point of View, we look at five basic elements of how to characterize your target customers with what’s called a buyer persona. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/povhowtowritebuyerpersonasforb2bcontentmarketing-120809133413-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Is the B2B content you publish relevant to your audience needs? When you write new content, do you mentally channel your customers? In this Point of View, we look at five basic elements of how to characterize your target customers with what’s called a buyer persona.

How to Write Buyer Personas for B2B Content Marketing - Point of View from Marcom Productions

]]> 196 2 https://cdn.slidesharecdn.com/ss_thumbnails/povhowtowritebuyerpersonasforb2bcontentmarketing-120809133413-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 How to Tell Memorable Customer Stories That Spark the Imagination /slideshow/pov-how-totellmemorablecustomerstories/13620820 povhowtotellmemorablecustomerstories-120712152956-phpapp02
Stories are memorable. Stories are motivational. That is why every business needs to craft its own set of core stories that spark the imagination of prospects and customers. Crafting these stories is easy when you follow this simple acronym: SOAR.]]>
Stories are memorable. Stories are motivational. That is why every business needs to craft its own set of core stories that spark the imagination of prospects and customers. Crafting these stories is easy when you follow this simple acronym: SOAR.]]> Thu, 12 Jul 2012 15:29:55 GMT /slideshow/pov-how-totellmemorablecustomerstories/13620820 MarcomProductions@slideshare.net(MarcomProductions) How to Tell Memorable Customer Stories That Spark the Imagination MarcomProductions Stories are memorable. Stories are motivational. That is why every business needs to craft its own set of core stories that spark the imagination of prospects and customers. Crafting these stories is easy when you follow this simple acronym: SOAR. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/povhowtotellmemorablecustomerstories-120712152956-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Stories are memorable. Stories are motivational. That is why every business needs to craft its own set of core stories that spark the imagination of prospects and customers. Crafting these stories is easy when you follow this simple acronym: SOAR.

How to Tell Memorable Customer Stories That Spark the Imagination from Marcom Productions

]]> 186 3 https://cdn.slidesharecdn.com/ss_thumbnails/povhowtotellmemorablecustomerstories-120712152956-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 How to Win Social Media Followers and Influence People /slideshow/how-to-win-social-media-followers-and-influence-people/13151316 povhowtowinsocialmediafollowersandinfluencepeople-120531130353-phpapp01
In Dale Carnegie’s landmark book published in 1936, “How to Win Friends and Influence People”, he says the sole purpose of the book is to help people solve their biggest problem: the problem of getting along with and influencing business and social contacts. The book is filled with universal, timeless truths. In this Point of View, we look at six of Dale Carnegie’s principles for winning friends and influencing people in the context of social media marketing. ]]>
In Dale Carnegie’s landmark book published in 1936, “How to Win Friends and Influence People”, he says the sole purpose of the book is to help people solve their biggest problem: the problem of getting along with and influencing business and social contacts. The book is filled with universal, timeless truths. In this Point of View, we look at six of Dale Carnegie’s principles for winning friends and influencing people in the context of social media marketing. ]]> Thu, 31 May 2012 13:03:51 GMT /slideshow/how-to-win-social-media-followers-and-influence-people/13151316 MarcomProductions@slideshare.net(MarcomProductions) How to Win Social Media Followers and Influence People MarcomProductions In Dale Carnegie’s landmark book published in 1936, “How to Win Friends and Influence People”, he says the sole purpose of the book is to help people solve their biggest problem: the problem of getting along with and influencing business and social contacts. The book is filled with universal, timeless truths. In this Point of View, we look at six of Dale Carnegie’s principles for winning friends and influencing people in the context of social media marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/povhowtowinsocialmediafollowersandinfluencepeople-120531130353-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In Dale Carnegie’s landmark book published in 1936, “How to Win Friends and Influence People”, he says the sole purpose of the book is to help people solve their biggest problem: the problem of getting along with and influencing business and social contacts. The book is filled with universal, timeless truths. In this Point of View, we look at six of Dale Carnegie’s principles for winning friends and influencing people in the context of social media marketing.

How to Win Social Media Followers and Influence People from Marcom Productions

]]> 171 2 https://cdn.slidesharecdn.com/ss_thumbnails/povhowtowinsocialmediafollowersandinfluencepeople-120531130353-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Five Steps for Developing your Content Marketing Plan /slideshow/five-steps-for-developing-your-content-marketing-plan/12269272 povfivestepsfordevelopingyourcontentmarketingplan-120403083516-phpapp01
How expert are your customers at buying your type of product? What are you doing to educate them? If you don't educate your buyers, your competition will. In this Point of View, we create a planning matrix for developing your own content marketing plan.]]>
How expert are your customers at buying your type of product? What are you doing to educate them? If you don't educate your buyers, your competition will. In this Point of View, we create a planning matrix for developing your own content marketing plan.]]> Tue, 03 Apr 2012 08:35:13 GMT /slideshow/five-steps-for-developing-your-content-marketing-plan/12269272 MarcomProductions@slideshare.net(MarcomProductions) Five Steps for Developing your Content Marketing Plan MarcomProductions How expert are your customers at buying your type of product? What are you doing to educate them? If you don't educate your buyers, your competition will. In this Point of View, we create a planning matrix for developing your own content marketing plan. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/povfivestepsfordevelopingyourcontentmarketingplan-120403083516-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> How expert are your customers at buying your type of product? What are you doing to educate them? If you don't educate your buyers, your competition will. In this Point of View, we create a planning matrix for developing your own content marketing plan.

Five Steps for Developing your Content Marketing Plan from Marcom Productions

]]> 425 2 https://cdn.slidesharecdn.com/ss_thumbnails/povfivestepsfordevelopingyourcontentmarketingplan-120403083516-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Are Your Salespeople Hawks? - Marcom Productions Presents: Point of View /slideshow/point-of-view-are-your-salespeople-hawks/12021482 povareyoursalespeoplehawks-120315120229-phpapp01
Sandler Training, Trustpointe, provides trusted and unique sales and sales management training. In this Point of View, we look at Trustpointe's perspective on how effective salespeople are like hawks.]]>
Sandler Training, Trustpointe, provides trusted and unique sales and sales management training. In this Point of View, we look at Trustpointe's perspective on how effective salespeople are like hawks.]]> Thu, 15 Mar 2012 12:02:28 GMT /slideshow/point-of-view-are-your-salespeople-hawks/12021482 MarcomProductions@slideshare.net(MarcomProductions) Are Your Salespeople Hawks? - Marcom Productions Presents: Point of View MarcomProductions Sandler Training, Trustpointe, provides trusted and unique sales and sales management training. In this Point of View, we look at Trustpointe's perspective on how effective salespeople are like hawks. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/povareyoursalespeoplehawks-120315120229-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Sandler Training, Trustpointe, provides trusted and unique sales and sales management training. In this Point of View, we look at Trustpointe's perspective on how effective salespeople are like hawks.

Are Your Salespeople Hawks? - Marcom Productions Presents: Point of View from Marcom Productions

]]> 103 2 https://cdn.slidesharecdn.com/ss_thumbnails/povareyoursalespeoplehawks-120315120229-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Point of View: Seven Deadly Sins of Marketing Automation System Selection /slideshow/point-of-view-seven-deadly-sins-of-marketing-automation-system-selection/11590860 povsevendeadlysinsofmarketingautomationsystemselection-120215103638-phpapp01
David Raab is a renowned consultant specializing in the selection of marketing systems and vendors. His clients have included major firms in the financial services, retail, communications, and technology industries. In this Point of View, we look at David’s list of “The Seven Deadly Sins of Marketing Automation System Selection.”]]>
David Raab is a renowned consultant specializing in the selection of marketing systems and vendors. His clients have included major firms in the financial services, retail, communications, and technology industries. In this Point of View, we look at David’s list of “The Seven Deadly Sins of Marketing Automation System Selection.”]]> Wed, 15 Feb 2012 10:36:37 GMT /slideshow/point-of-view-seven-deadly-sins-of-marketing-automation-system-selection/11590860 MarcomProductions@slideshare.net(MarcomProductions) Point of View: Seven Deadly Sins of Marketing Automation System Selection MarcomProductions David Raab is a renowned consultant specializing in the selection of marketing systems and vendors. His clients have included major firms in the financial services, retail, communications, and technology industries. In this Point of View, we look at David’s list of “The Seven Deadly Sins of Marketing Automation System Selection.” <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/povsevendeadlysinsofmarketingautomationsystemselection-120215103638-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> David Raab is a renowned consultant specializing in the selection of marketing systems and vendors. His clients have included major firms in the financial services, retail, communications, and technology industries. In this Point of View, we look at David’s list of “The Seven Deadly Sins of Marketing Automation System Selection.”

Point of View: Seven Deadly Sins of Marketing Automation System Selection from Marcom Productions

]]> 149 3 https://cdn.slidesharecdn.com/ss_thumbnails/povsevendeadlysinsofmarketingautomationsystemselection-120215103638-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Six Tips to Create an Awesome Podcast Campaign - Marcom Productions Presents: Point of View /slideshow/pov-six-tipsforcreatinganawesomepodcastcampaign/9980051 povsixtipsforcreatinganawesomepodcastcampaign-111101123256-phpapp02
Rich Cunningham Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. In this Point of View, Rich provides six tips to create an awesome podcast campaign.]]>
Rich Cunningham Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. In this Point of View, Rich provides six tips to create an awesome podcast campaign.]]> Tue, 01 Nov 2011 12:32:54 GMT /slideshow/pov-six-tipsforcreatinganawesomepodcastcampaign/9980051 MarcomProductions@slideshare.net(MarcomProductions) Six Tips to Create an Awesome Podcast Campaign - Marcom Productions Presents: Point of View MarcomProductions Rich Cunningham Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. In this Point of View, Rich provides six tips to create an awesome podcast campaign. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/povsixtipsforcreatinganawesomepodcastcampaign-111101123256-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Rich Cunningham Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. In this Point of View, Rich provides six tips to create an awesome podcast campaign.

Six Tips to Create an Awesome Podcast Campaign - Marcom Productions Presents: Point of View from Marcom Productions

]]> 112 1 https://cdn.slidesharecdn.com/ss_thumbnails/povsixtipsforcreatinganawesomepodcastcampaign-111101123256-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Inside the Content Marketing Playbook - Marcom Productions Presents: Point of View /slideshow/marcom-productions-presents-point-of-view-inside-the-content-marketing-playbook-9965222/9965222 povinsidethecontentmarketingplaybook-111031144909-phpapp01
Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. In this Point of View, Rich looks inside the Content Marketing Playbook, an e-book published by the Content Marketing Institute.]]>
Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. In this Point of View, Rich looks inside the Content Marketing Playbook, an e-book published by the Content Marketing Institute.]]> Mon, 31 Oct 2011 14:49:06 GMT /slideshow/marcom-productions-presents-point-of-view-inside-the-content-marketing-playbook-9965222/9965222 MarcomProductions@slideshare.net(MarcomProductions) Inside the Content Marketing Playbook - Marcom Productions Presents: Point of View MarcomProductions Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. In this Point of View, Rich looks inside the Content Marketing Playbook, an e-book published by the Content Marketing Institute. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/povinsidethecontentmarketingplaybook-111031144909-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marcom Productions presents Point of View, the on-demand webcast of B2B marketing best practices. In this Point of View, Rich looks inside the Content Marketing Playbook, an e-book published by the Content Marketing Institute.

Inside the Content Marketing Playbook - Marcom Productions Presents: Point of View from Marcom Productions

]]> 214 1 https://cdn.slidesharecdn.com/ss_thumbnails/povinsidethecontentmarketingplaybook-111031144909-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 https://cdn.slidesharecdn.com/profile-photo-MarcomProductions-48x48.jpg?cb=1524682240 Marcom Productions helps technology companies turbocharge their marketing performance. Marcom Productions provides a range of marketing services, including Inbound Marketing, Demand Generation, and Shared CMO services. Our network of senior professionals provides hands-on expertise to deliver results that matter - revenue growth, faster sales cycles, and customer retention. Marcom Productions also produces the B2B marketing best practices webcast, Point of View. www.marcomproductions.com https://cdn.slidesharecdn.com/ss_thumbnails/povhowtowritebuyerpersonasforb2bcontentmarketing-120809133413-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-write-buyer-personas-for-b2b-content-marketing-point-of-view/13926613 How to Write Buyer Per... https://cdn.slidesharecdn.com/ss_thumbnails/povhowtotellmemorablecustomerstories-120712152956-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/pov-how-totellmemorablecustomerstories/13620820 How to Tell Memorable ... https://cdn.slidesharecdn.com/ss_thumbnails/povhowtowinsocialmediafollowersandinfluencepeople-120531130353-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-win-social-media-followers-and-influence-people/13151316 How to Win Social Medi...