ºÝºÝߣshows by User: MarkJamieson3 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: MarkJamieson3 / Wed, 17 May 2017 14:38:49 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: MarkJamieson3 The Undisputed Case for Social Selling /slideshow/the-case-for-social-selling-76059747/76059747 thecaseforsocialselling-170517143849
#SocialSelling is a way of identifying prospects, nurturing them, and generating pipeline via #SocialMedia. It requires leveraging smart, relevant content to educate and build rapport with prospects. During this slideshare, I will discuss the changing B2B buyer, why social selling addresses this new type of buyer, how social selling can turn sales into a lead generator, and the many benefits of implementing a social selling strategy. How do we change our sales strategy to target the first 69% of the buyer’s journey? The most efficient way is through social selling. Social selling is a modern sales technique that enables sales teams to identify prospects, nurture them, and generate pipeline via social media. In the past, a sales team relied heavily on marketing for sufficient leads to make their quotas. With the advent of marketing automation and content marketing, there is optimism that marketing will be able to provide sales teams with more leads. And while these marketing tools and tactics are undoubtedly helpful, the fact remains: today, sales teams need to produce their own leads. CustomerThink has found that a world-class #MarketingTeam will produce 30% of a company’s leads – at best. This means that sales teams can expect to produce at least 70% of a company’s leads. 70%. That sounds like a daunting number. But sales teams that embrace social selling can produce 70% of a company’s leads. In fact, social sales teams are successful! Sales Benchmark Index has found that social media is the number one source of opportunities generated by sales representatives. Furthermore, social selling has the highest lead to close conversion rate of all prospecting methodologies. Social selling sees about a 15% prospecting conversion rate, at least 5 times greater than the 3% prospecting success rate from marketing activities. Companies that do not embrace social media struggle to make their quotas. In the past, sales teams relied on cold calls in order to reach out to prospects. But today’s buyers rarely answer their desk phones. The cold calling appointment rate is between 1% and 3%. Instead, today’s buyers live with smart phones in their pockets, and those smart phones have Twitter, Facebook, and LinkedIn apps. In other words, buyers are always connected to social media. Now that we have an understanding of social selling and its benefits, reflect on where you stand as an organization with regards to social selling and let us know if we can assist you through the transition. Contact WSI eStrategies today and enroll your sales team in our Social Selling Training Curriculum today! http://wsiestrategies.com/lead-generation/wsi-social-selling/ ]]>
#SocialSelling is a way of identifying prospects, nurturing them, and generating pipeline via #SocialMedia. It requires leveraging smart, relevant content to educate and build rapport with prospects. During this slideshare, I will discuss the changing B2B buyer, why social selling addresses this new type of buyer, how social selling can turn sales into a lead generator, and the many benefits of implementing a social selling strategy. How do we change our sales strategy to target the first 69% of the buyer’s journey? The most efficient way is through social selling. Social selling is a modern sales technique that enables sales teams to identify prospects, nurture them, and generate pipeline via social media. In the past, a sales team relied heavily on marketing for sufficient leads to make their quotas. With the advent of marketing automation and content marketing, there is optimism that marketing will be able to provide sales teams with more leads. And while these marketing tools and tactics are undoubtedly helpful, the fact remains: today, sales teams need to produce their own leads. CustomerThink has found that a world-class #MarketingTeam will produce 30% of a company’s leads – at best. This means that sales teams can expect to produce at least 70% of a company’s leads. 70%. That sounds like a daunting number. But sales teams that embrace social selling can produce 70% of a company’s leads. In fact, social sales teams are successful! Sales Benchmark Index has found that social media is the number one source of opportunities generated by sales representatives. Furthermore, social selling has the highest lead to close conversion rate of all prospecting methodologies. Social selling sees about a 15% prospecting conversion rate, at least 5 times greater than the 3% prospecting success rate from marketing activities. Companies that do not embrace social media struggle to make their quotas. In the past, sales teams relied on cold calls in order to reach out to prospects. But today’s buyers rarely answer their desk phones. The cold calling appointment rate is between 1% and 3%. Instead, today’s buyers live with smart phones in their pockets, and those smart phones have Twitter, Facebook, and LinkedIn apps. In other words, buyers are always connected to social media. Now that we have an understanding of social selling and its benefits, reflect on where you stand as an organization with regards to social selling and let us know if we can assist you through the transition. Contact WSI eStrategies today and enroll your sales team in our Social Selling Training Curriculum today! http://wsiestrategies.com/lead-generation/wsi-social-selling/ ]]> Wed, 17 May 2017 14:38:49 GMT /slideshow/the-case-for-social-selling-76059747/76059747 MarkJamieson3@slideshare.net(MarkJamieson3) The Undisputed Case for Social Selling MarkJamieson3 #SocialSelling is a way of identifying prospects, nurturing them, and generating pipeline via #SocialMedia. It requires leveraging smart, relevant content to educate and build rapport with prospects. During this slideshare, I will discuss the changing B2B buyer, why social selling addresses this new type of buyer, how social selling can turn sales into a lead generator, and the many benefits of implementing a social selling strategy. How do we change our sales strategy to target the first 69% of the buyer’s journey? The most efficient way is through social selling. Social selling is a modern sales technique that enables sales teams to identify prospects, nurture them, and generate pipeline via social media. In the past, a sales team relied heavily on marketing for sufficient leads to make their quotas. With the advent of marketing automation and content marketing, there is optimism that marketing will be able to provide sales teams with more leads. And while these marketing tools and tactics are undoubtedly helpful, the fact remains: today, sales teams need to produce their own leads. CustomerThink has found that a world-class #MarketingTeam will produce 30% of a company’s leads – at best. This means that sales teams can expect to produce at least 70% of a company’s leads. 70%. That sounds like a daunting number. But sales teams that embrace social selling can produce 70% of a company’s leads. In fact, social sales teams are successful! Sales Benchmark Index has found that social media is the number one source of opportunities generated by sales representatives. Furthermore, social selling has the highest lead to close conversion rate of all prospecting methodologies. Social selling sees about a 15% prospecting conversion rate, at least 5 times greater than the 3% prospecting success rate from marketing activities. Companies that do not embrace social media struggle to make their quotas. In the past, sales teams relied on cold calls in order to reach out to prospects. But today’s buyers rarely answer their desk phones. The cold calling appointment rate is between 1% and 3%. Instead, today’s buyers live with smart phones in their pockets, and those smart phones have Twitter, Facebook, and LinkedIn apps. In other words, buyers are always connected to social media. Now that we have an understanding of social selling and its benefits, reflect on where you stand as an organization with regards to social selling and let us know if we can assist you through the transition. Contact WSI eStrategies today and enroll your sales team in our Social Selling Training Curriculum today! http://wsiestrategies.com/lead-generation/wsi-social-selling/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thecaseforsocialselling-170517143849-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> #SocialSelling is a way of identifying prospects, nurturing them, and generating pipeline via #SocialMedia. It requires leveraging smart, relevant content to educate and build rapport with prospects. During this slideshare, I will discuss the changing B2B buyer, why social selling addresses this new type of buyer, how social selling can turn sales into a lead generator, and the many benefits of implementing a social selling strategy. How do we change our sales strategy to target the first 69% of the buyer’s journey? The most efficient way is through social selling. Social selling is a modern sales technique that enables sales teams to identify prospects, nurture them, and generate pipeline via social media. In the past, a sales team relied heavily on marketing for sufficient leads to make their quotas. With the advent of marketing automation and content marketing, there is optimism that marketing will be able to provide sales teams with more leads. And while these marketing tools and tactics are undoubtedly helpful, the fact remains: today, sales teams need to produce their own leads. CustomerThink has found that a world-class #MarketingTeam will produce 30% of a company’s leads – at best. This means that sales teams can expect to produce at least 70% of a company’s leads. 70%. That sounds like a daunting number. But sales teams that embrace social selling can produce 70% of a company’s leads. In fact, social sales teams are successful! Sales Benchmark Index has found that social media is the number one source of opportunities generated by sales representatives. Furthermore, social selling has the highest lead to close conversion rate of all prospecting methodologies. Social selling sees about a 15% prospecting conversion rate, at least 5 times greater than the 3% prospecting success rate from marketing activities. Companies that do not embrace social media struggle to make their quotas. In the past, sales teams relied on cold calls in order to reach out to prospects. But today’s buyers rarely answer their desk phones. The cold calling appointment rate is between 1% and 3%. Instead, today’s buyers live with smart phones in their pockets, and those smart phones have Twitter, Facebook, and LinkedIn apps. In other words, buyers are always connected to social media. Now that we have an understanding of social selling and its benefits, reflect on where you stand as an organization with regards to social selling and let us know if we can assist you through the transition. Contact WSI eStrategies today and enroll your sales team in our Social Selling Training Curriculum today! http://wsiestrategies.com/lead-generation/wsi-social-selling/
The Undisputed Case for Social Selling from Mark Jamieson
]]> 84 3 https://cdn.slidesharecdn.com/ss_thumbnails/thecaseforsocialselling-170517143849-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content Marketing - Make an Impression /MarkJamieson3/content-marketing-make-an-impression contentmarketing-makeanimpression-160526182640
In order to be successful at Content Marketing, you need to add value. You need to speak directly to the challenges your ideal customer faces and help them solve these challenges. In order to to this and become the go-to person for their business, there's a few things you need to know. For more information on how digital marketing in Canada can help your business produce outstanding revenue generating leads through the Internet, contact the experts at WSI eStrategies in Ottawa today!]]>
In order to be successful at Content Marketing, you need to add value. You need to speak directly to the challenges your ideal customer faces and help them solve these challenges. In order to to this and become the go-to person for their business, there's a few things you need to know. For more information on how digital marketing in Canada can help your business produce outstanding revenue generating leads through the Internet, contact the experts at WSI eStrategies in Ottawa today!]]> Thu, 26 May 2016 18:26:40 GMT /MarkJamieson3/content-marketing-make-an-impression MarkJamieson3@slideshare.net(MarkJamieson3) Content Marketing - Make an Impression MarkJamieson3 In order to be successful at Content Marketing, you need to add value. You need to speak directly to the challenges your ideal customer faces and help them solve these challenges. In order to to this and become the go-to person for their business, there's a few things you need to know. For more information on how digital marketing in Canada can help your business produce outstanding revenue generating leads through the Internet, contact the experts at WSI eStrategies in Ottawa today! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketing-makeanimpression-160526182640-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In order to be successful at Content Marketing, you need to add value. You need to speak directly to the challenges your ideal customer faces and help them solve these challenges. In order to to this and become the go-to person for their business, there&#39;s a few things you need to know. For more information on how digital marketing in Canada can help your business produce outstanding revenue generating leads through the Internet, contact the experts at WSI eStrategies in Ottawa today!
Content Marketing - Make an Impression from Mark Jamieson
]]> 334 4 https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketing-makeanimpression-160526182640-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-MarkJamieson3-48x48.jpg?cb=1644347611 I apply measurable Search Engine Marketing strategies to support business objectives. I help executives & businesses achieve a competitive advantage by having me as an accountable partner on their digital marketing team. ☛ WHO I SERVE I help businesses of all sizes as well as sales-focused professionals who know they need a strong online presence and struggle to grow sales with it. ☛ WHAT I DO We specialize in delivering quality leads and sales by driving traffic to your website using Search Engine Marketing strategies like: * Search Engine Optimization SEO (National, E-commerce and Multi-Local) * Pay-per-click (PPC) & Conversion Optimization Implementation * Digital Marketing Strat... http://www.wsiestrategies.com https://cdn.slidesharecdn.com/ss_thumbnails/thecaseforsocialselling-170517143849-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-case-for-social-selling-76059747/76059747 The Undisputed Case fo... https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketing-makeanimpression-160526182640-thumbnail.jpg?width=320&height=320&fit=bounds MarkJamieson3/content-marketing-make-an-impression Content Marketing - Ma...