�ݺ�ߣshows by User: MarketingtoEngineers

�ݺ�ߣshows by User: MarketingtoEngineers / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: MarketingtoEngineers / Mon, 24 Aug 2015 20:42:06 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: MarketingtoEngineers Integrated Marketing: The Drive for Measurable Results /MarketingtoEngineers/integrated-marketing-the-drive-for-measurable-results 2015marketingtoengineerseventrichthompsonfinalpresentation-150824204206-lva1-app6891
-Why an Integrated Approach is vital to your brand message and business in our world today -How Brand Consistency benefits from it -The importance of testing to understand where your audience is and isn't and how that makes this all work -Why Integrated Marketing creates the critical avenues to lead to purchase]]>
-Why an Integrated Approach is vital to your brand message and business in our world today -How Brand Consistency benefits from it -The importance of testing to understand where your audience is and isn't and how that makes this all work -Why Integrated Marketing creates the critical avenues to lead to purchase]]> Mon, 24 Aug 2015 20:42:06 GMT /MarketingtoEngineers/integrated-marketing-the-drive-for-measurable-results MarketingtoEngineers@slideshare.net(MarketingtoEngineers) Integrated Marketing: The Drive for Measurable Results MarketingtoEngineers -Why an Integrated Approach is vital to your brand message and business in our world today -How Brand Consistency benefits from it -The importance of testing to understand where your audience is and isn't and how that makes this all work -Why Integrated Marketing creates the critical avenues to lead to purchase <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015marketingtoengineerseventrichthompsonfinalpresentation-150824204206-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> -Why an Integrated Approach is vital to your brand message and business in our world today -How Brand Consistency benefits from it -The importance of testing to understand where your audience is and isn't and how that makes this all work -Why Integrated Marketing creates the critical avenues to lead to purchase

Integrated Marketing: The Drive for Measurable Results from MarketingtoEngineers

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0 Meeting Engineers along the Buyer's Journey /slideshow/meeting-engineers-along-the-buyers-journey-48124063/48124063 2015marketingtoengineerseventdanstaresinicfinalpresentation-150514001043-lva1-app6891
Meeting Engineers along the Buyer's Journey: Dan Staresinic, Vice President of Marketing and Communications, Process Industries & Drives, Siemens Industry Inc. By now most marketers understand that every B2B buyer is on a journey, usually as part of a team that is tasked to make the best technology buying decision for their company. What happens when one or more of the buyers are Engineers? How do concepts like personas, demand type, conversion and content mapping fit together for marketers who want to help these engineers to buy from them?]]>
Meeting Engineers along the Buyer's Journey: Dan Staresinic, Vice President of Marketing and Communications, Process Industries & Drives, Siemens Industry Inc. By now most marketers understand that every B2B buyer is on a journey, usually as part of a team that is tasked to make the best technology buying decision for their company. What happens when one or more of the buyers are Engineers? How do concepts like personas, demand type, conversion and content mapping fit together for marketers who want to help these engineers to buy from them?]]> Thu, 14 May 2015 00:10:43 GMT /slideshow/meeting-engineers-along-the-buyers-journey-48124063/48124063 MarketingtoEngineers@slideshare.net(MarketingtoEngineers) Meeting Engineers along the Buyer's Journey MarketingtoEngineers Meeting Engineers along the Buyer's Journey: Dan Staresinic, Vice President of Marketing and Communications, Process Industries & Drives, Siemens Industry Inc. By now most marketers understand that every B2B buyer is on a journey, usually as part of a team that is tasked to make the best technology buying decision for their company. What happens when one or more of the buyers are Engineers? How do concepts like personas, demand type, conversion and content mapping fit together for marketers who want to help these engineers to buy from them? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015marketingtoengineerseventdanstaresinicfinalpresentation-150514001043-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Meeting Engineers along the Buyer's Journey: Dan Staresinic, Vice President of Marketing and Communications, Process Industries & Drives, Siemens Industry Inc. By now most marketers understand that every B2B buyer is on a journey, usually as part of a team that is tasked to make the best technology buying decision for their company. What happens when one or more of the buyers are Engineers? How do concepts like personas, demand type, conversion and content mapping fit together for marketers who want to help these engineers to buy from them?

Meeting Engineers along the Buyer's Journey from MarketingtoEngineers

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0 Right Brain Marketing: Tapping Into the Engineers Brain /slideshow/right-brain-marketing-tapping-into-the-engineers-brain/47573525 2015marketingtoengineerseventdanecowlingfinalpresentationembeddedclosingvideo-150429130627-conversion-gate01
Right Brain Marketing: Tapping Into the Engineers Brain: Dane Cowling, Founder, The Communications Group, Inc. All consumers make decisions based on their emotional needs. Whether it's a new purse or highly engineered machine, process or service, people are motivated to buy a brand promise or product when both the left and right sides of their brain "agree" on the decision. Unfortunately, we have become very skilled at meeting the needs required by the logic-based left side of our brains, but have ignored it's very powerful emotion-based partner.]]>
Right Brain Marketing: Tapping Into the Engineers Brain: Dane Cowling, Founder, The Communications Group, Inc. All consumers make decisions based on their emotional needs. Whether it's a new purse or highly engineered machine, process or service, people are motivated to buy a brand promise or product when both the left and right sides of their brain "agree" on the decision. Unfortunately, we have become very skilled at meeting the needs required by the logic-based left side of our brains, but have ignored it's very powerful emotion-based partner.]]> Wed, 29 Apr 2015 13:06:27 GMT /slideshow/right-brain-marketing-tapping-into-the-engineers-brain/47573525 MarketingtoEngineers@slideshare.net(MarketingtoEngineers) Right Brain Marketing: Tapping Into the Engineers Brain MarketingtoEngineers Right Brain Marketing: Tapping Into the Engineers Brain: Dane Cowling, Founder, The Communications Group, Inc. All consumers make decisions based on their emotional needs. Whether it's a new purse or highly engineered machine, process or service, people are motivated to buy a brand promise or product when both the left and right sides of their brain "agree" on the decision. Unfortunately, we have become very skilled at meeting the needs required by the logic-based left side of our brains, but have ignored it's very powerful emotion-based partner. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015marketingtoengineerseventdanecowlingfinalpresentationembeddedclosingvideo-150429130627-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Right Brain Marketing: Tapping Into the Engineers Brain: Dane Cowling, Founder, The Communications Group, Inc. All consumers make decisions based on their emotional needs. Whether it's a new purse or highly engineered machine, process or service, people are motivated to buy a brand promise or product when both the left and right sides of their brain "agree" on the decision. Unfortunately, we have become very skilled at meeting the needs required by the logic-based left side of our brains, but have ignored it's very powerful emotion-based partner.

Right Brain Marketing: Tapping Into the Engineers Brain from MarketingtoEngineers

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0 Marketing to Engineers® Lunch and Learn /slideshow/cfe-media-p-lynch-marketing-to-engineers-presentation/47292702 cfemedia-plynchmarketingtoengineerspresentation-150422101121-conversion-gate01
Results from the latest Marketing to Engineers® Research: -New Survey Data: Engineers’ Preferences for E-newsletters, Blogs, and Online Lead Form -New Survey Data: Findings for Effective Content Marketing to Engineers -Engineers’ Preferences for Webcasts and Content Needs along the Buyers Journey]]>
Results from the latest Marketing to Engineers® Research: -New Survey Data: Engineers’ Preferences for E-newsletters, Blogs, and Online Lead Form -New Survey Data: Findings for Effective Content Marketing to Engineers -Engineers’ Preferences for Webcasts and Content Needs along the Buyers Journey]]> Wed, 22 Apr 2015 10:11:21 GMT /slideshow/cfe-media-p-lynch-marketing-to-engineers-presentation/47292702 MarketingtoEngineers@slideshare.net(MarketingtoEngineers) Marketing to Engineers® Lunch and Learn MarketingtoEngineers Results from the latest Marketing to Engineers® Research: -New Survey Data: Engineers’ Preferences for E-newsletters, Blogs, and Online Lead Form -New Survey Data: Findings for Effective Content Marketing to Engineers -Engineers’ Preferences for Webcasts and Content Needs along the Buyers Journey <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cfemedia-plynchmarketingtoengineerspresentation-150422101121-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Results from the latest Marketing to Engineers® Research: -New Survey Data: Engineers’ Preferences for E-newsletters, Blogs, and Online Lead Form -New Survey Data: Findings for Effective Content Marketing to Engineers -Engineers’ Preferences for Webcasts and Content Needs along the Buyers Journey

Marketing to Engineers速 Lunch and Learn from MarketingtoEngineers

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0 https://cdn.slidesharecdn.com/profile-photo-MarketingtoEngineers-48x48.jpg?cb=1523633086 CFE Media’s Marketing to Engineers® Program provides B2B marketers with the latest research and information on how to market to engineers effectively. We provide insight into topics such as content marketing, inbound marketing strategies, marketing automation, lead nurturing, effective social media campaigns, and search engine optimization. marketingtoengineersblog.com https://cdn.slidesharecdn.com/ss_thumbnails/2015marketingtoengineerseventrichthompsonfinalpresentation-150824204206-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds MarketingtoEngineers/integrated-marketing-the-drive-for-measurable-results Integrated Marketing: ... https://cdn.slidesharecdn.com/ss_thumbnails/2015marketingtoengineerseventdanstaresinicfinalpresentation-150514001043-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/meeting-engineers-along-the-buyers-journey-48124063/48124063 Meeting Engineers alon... https://cdn.slidesharecdn.com/ss_thumbnails/2015marketingtoengineerseventdanecowlingfinalpresentationembeddedclosingvideo-150429130627-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/right-brain-marketing-tapping-into-the-engineers-brain/47573525 Right Brain Marketing:...