際際滷shows by User: MartaFioni / http://www.slideshare.net/images/logo.gif 際際滷shows by User: MartaFioni / Thu, 29 Jan 2015 13:10:53 GMT 際際滷Share feed for 際際滷shows by User: MartaFioni UX Design - Client presentation /slideshow/niceserious-one-44044356/44044356 niceserious-one-150129131053-conversion-gate02
UX Design - Client presentation for IA / UX work]]>

UX Design - Client presentation for IA / UX work]]>
Thu, 29 Jan 2015 13:10:53 GMT /slideshow/niceserious-one-44044356/44044356 MartaFioni@slideshare.net(MartaFioni) UX Design - Client presentation MartaFioni UX Design - Client presentation for IA / UX work <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/niceserious-one-150129131053-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> UX Design - Client presentation for IA / UX work
UX Design - Client presentation from Marta Fioni
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UX Design Process | Sample Proposal /slideshow/ux-design-process-42105277/42105277 uxmethod-141127132745-conversion-gate02
This proposal of work contains details and samples of the user centric design process I follow. I have been trying to find a good graph that represents the process, but at the end I have decided to make my own! ;) ]]>

This proposal of work contains details and samples of the user centric design process I follow. I have been trying to find a good graph that represents the process, but at the end I have decided to make my own! ;) ]]>
Thu, 27 Nov 2014 13:27:45 GMT /slideshow/ux-design-process-42105277/42105277 MartaFioni@slideshare.net(MartaFioni) UX Design Process | Sample Proposal MartaFioni This proposal of work contains details and samples of the user centric design process I follow. I have been trying to find a good graph that represents the process, but at the end I have decided to make my own! ;) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxmethod-141127132745-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This proposal of work contains details and samples of the user centric design process I follow. I have been trying to find a good graph that represents the process, but at the end I have decided to make my own! ;)
UX Design Process | Sample Proposal from Marta Fioni
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Splittable - Bill sharing responsive site /slideshow/splittable/40147613 splittable-141011114311-conversion-gate01
UX research and UI design for a responsive site to share bills between flatmates - Final project for GA UX DI course, summer 2014]]>

UX research and UI design for a responsive site to share bills between flatmates - Final project for GA UX DI course, summer 2014]]>
Sat, 11 Oct 2014 11:43:11 GMT /slideshow/splittable/40147613 MartaFioni@slideshare.net(MartaFioni) Splittable - Bill sharing responsive site MartaFioni UX research and UI design for a responsive site to share bills between flatmates - Final project for GA UX DI course, summer 2014 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/splittable-141011114311-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> UX research and UI design for a responsive site to share bills between flatmates - Final project for GA UX DI course, summer 2014
Splittable - Bill sharing responsive site from Marta Fioni
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Foursquare Mobile Payments - General Assembly UX DI course, summer 2014 /slideshow/foursquare-mobile-payments-general-assembly-ux-di-course-summer-2014/38276967 foursquare-140823032307-phpapp02
Adding mobile payments to the existing app to drive users engagement - Group project/ 3 weeks duration. The challenge of this project was to understand the problems we could solve for them when paying in physical locations, and subsequently do design a solution for them. By running surveys and interviews, we figured out that most of Foursquare users had the problem of paying for a minimum amount with cards in coffee shops, and wanted to pay by a barcode or similar solution. They wanted to interact with the barista, and they wanted the gesture to still feel like a transaction. We also tested incentives to understand what could led users to be the early adopters of the solution, and it turned out that they wanted something as surprising as a flash sales, not loyalty schemes or games. We then moved to creating a clickable prototype to integrate both payment and incentives into the look and feel of the Foursquare app, and tested it with more users. ]]>

Adding mobile payments to the existing app to drive users engagement - Group project/ 3 weeks duration. The challenge of this project was to understand the problems we could solve for them when paying in physical locations, and subsequently do design a solution for them. By running surveys and interviews, we figured out that most of Foursquare users had the problem of paying for a minimum amount with cards in coffee shops, and wanted to pay by a barcode or similar solution. They wanted to interact with the barista, and they wanted the gesture to still feel like a transaction. We also tested incentives to understand what could led users to be the early adopters of the solution, and it turned out that they wanted something as surprising as a flash sales, not loyalty schemes or games. We then moved to creating a clickable prototype to integrate both payment and incentives into the look and feel of the Foursquare app, and tested it with more users. ]]>
Sat, 23 Aug 2014 03:23:07 GMT /slideshow/foursquare-mobile-payments-general-assembly-ux-di-course-summer-2014/38276967 MartaFioni@slideshare.net(MartaFioni) Foursquare Mobile Payments - General Assembly UX DI course, summer 2014 MartaFioni Adding mobile payments to the existing app to drive users engagement - Group project/ 3 weeks duration. The challenge of this project was to understand the problems we could solve for them when paying in physical locations, and subsequently do design a solution for them. By running surveys and interviews, we figured out that most of Foursquare users had the problem of paying for a minimum amount with cards in coffee shops, and wanted to pay by a barcode or similar solution. They wanted to interact with the barista, and they wanted the gesture to still feel like a transaction. We also tested incentives to understand what could led users to be the early adopters of the solution, and it turned out that they wanted something as surprising as a flash sales, not loyalty schemes or games. We then moved to creating a clickable prototype to integrate both payment and incentives into the look and feel of the Foursquare app, and tested it with more users. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/foursquare-140823032307-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Adding mobile payments to the existing app to drive users engagement - Group project/ 3 weeks duration. The challenge of this project was to understand the problems we could solve for them when paying in physical locations, and subsequently do design a solution for them. By running surveys and interviews, we figured out that most of Foursquare users had the problem of paying for a minimum amount with cards in coffee shops, and wanted to pay by a barcode or similar solution. They wanted to interact with the barista, and they wanted the gesture to still feel like a transaction. We also tested incentives to understand what could led users to be the early adopters of the solution, and it turned out that they wanted something as surprising as a flash sales, not loyalty schemes or games. We then moved to creating a clickable prototype to integrate both payment and incentives into the look and feel of the Foursquare app, and tested it with more users.
Foursquare Mobile Payments - General Assembly UX DI course, summer 2014 from Marta Fioni
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Magic toy shop - UXDi London 2014 - Project 2 /MartaFioni/magic-toy-shop-uxdi-london-2014-project-2 magictoyshop-140822011938-phpapp02
UX Design course project: developing wireframes for a vintage toy shop an e-commerce website. I have researched the competitive scenario, sketched the interface, developed wireframes of homepage, product pages, search pages, check out flow and reward and engagement system. I have then designed the clickable prototype in Omnigraffle, and run guerrilla testing to reiterate on the design. ]]>

UX Design course project: developing wireframes for a vintage toy shop an e-commerce website. I have researched the competitive scenario, sketched the interface, developed wireframes of homepage, product pages, search pages, check out flow and reward and engagement system. I have then designed the clickable prototype in Omnigraffle, and run guerrilla testing to reiterate on the design. ]]>
Fri, 22 Aug 2014 01:19:38 GMT /MartaFioni/magic-toy-shop-uxdi-london-2014-project-2 MartaFioni@slideshare.net(MartaFioni) Magic toy shop - UXDi London 2014 - Project 2 MartaFioni UX Design course project: developing wireframes for a vintage toy shop an e-commerce website. I have researched the competitive scenario, sketched the interface, developed wireframes of homepage, product pages, search pages, check out flow and reward and engagement system. I have then designed the clickable prototype in Omnigraffle, and run guerrilla testing to reiterate on the design. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/magictoyshop-140822011938-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> UX Design course project: developing wireframes for a vintage toy shop an e-commerce website. I have researched the competitive scenario, sketched the interface, developed wireframes of homepage, product pages, search pages, check out flow and reward and engagement system. I have then designed the clickable prototype in Omnigraffle, and run guerrilla testing to reiterate on the design.
Magic toy shop - UXDi London 2014 - Project 2 from Marta Fioni
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https://cdn.slidesharecdn.com/profile-photo-MartaFioni-48x48.jpg?cb=1523624978 I am a Product Designer with extensive start-up experience and an academic background in Semiotics. I am passionate about crafting smarter, better digital products by combining creativity, business strategy, and a portfolio of user research methods. www.martafioni.com/ https://cdn.slidesharecdn.com/ss_thumbnails/niceserious-one-150129131053-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/niceserious-one-44044356/44044356 UX Design - Client pre... https://cdn.slidesharecdn.com/ss_thumbnails/uxmethod-141127132745-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ux-design-process-42105277/42105277 UX Design Process | Sa... https://cdn.slidesharecdn.com/ss_thumbnails/splittable-141011114311-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/splittable/40147613 Splittable - Bill shar...