際際滷shows by User: MarthavanBerkel / http://www.slideshare.net/images/logo.gif 際際滷shows by User: MarthavanBerkel / Thu, 07 Nov 2019 02:20:03 GMT 際際滷Share feed for 際際滷shows by User: MarthavanBerkel 10 Things You Don't Know about Structured Data /slideshow/10-things-you-dont-know-about-structured-data/191193003 stateofsearch10thingsyouneedtoknowaboutstructureddata1-191107022003
Many people know about rich results and how to do structured data for them, but many don't know how to create rich connected schema markup. In this presentation I go over everything from the ROI to advanced uses of the schema.org vocabulary to help you ensure voice and search engines truly understand your content. Martha van Berkel is the CEO at Schema App (https://www.schemaapp.com), professional tools for doing Structured Data at scale for any type of content, on any type of CMS. ]]>
Many people know about rich results and how to do structured data for them, but many don't know how to create rich connected schema markup. In this presentation I go over everything from the ROI to advanced uses of the schema.org vocabulary to help you ensure voice and search engines truly understand your content. Martha van Berkel is the CEO at Schema App (https://www.schemaapp.com), professional tools for doing Structured Data at scale for any type of content, on any type of CMS. ]]> Thu, 07 Nov 2019 02:20:03 GMT /slideshow/10-things-you-dont-know-about-structured-data/191193003 MarthavanBerkel@slideshare.net(MarthavanBerkel) 10 Things You Don't Know about Structured Data MarthavanBerkel Many people know about rich results and how to do structured data for them, but many don't know how to create rich connected schema markup. In this presentation I go over everything from the ROI to advanced uses of the schema.org vocabulary to help you ensure voice and search engines truly understand your content. Martha van Berkel is the CEO at Schema App (https://www.schemaapp.com), professional tools for doing Structured Data at scale for any type of content, on any type of CMS. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofsearch10thingsyouneedtoknowaboutstructureddata1-191107022003-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Many people know about rich results and how to do structured data for them, but many don&#39;t know how to create rich connected schema markup. In this presentation I go over everything from the ROI to advanced uses of the schema.org vocabulary to help you ensure voice and search engines truly understand your content. Martha van Berkel is the CEO at Schema App (https://www.schemaapp.com), professional tools for doing Structured Data at scale for any type of content, on any type of CMS.
10 Things You Don't Know about Structured Data from Martha van Berkel
]]> 1461 1 https://cdn.slidesharecdn.com/ss_thumbnails/stateofsearch10thingsyouneedtoknowaboutstructureddata1-191107022003-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SMXL Milan Schema Markup Masterclass /MarthavanBerkel/smxl-milan-schema-markup-masterclass smxlmilan-schemamarkupmasterclass1-171121190010
What is schema markup and how does it benefit your business. Martha van Berkel walks you through how to create a schema markup strategy and then provides and example to explain the process. She outlines the tools to use in the schema markup process and the pro's and cons of each.]]>
What is schema markup and how does it benefit your business. Martha van Berkel walks you through how to create a schema markup strategy and then provides and example to explain the process. She outlines the tools to use in the schema markup process and the pro's and cons of each.]]> Tue, 21 Nov 2017 19:00:10 GMT /MarthavanBerkel/smxl-milan-schema-markup-masterclass MarthavanBerkel@slideshare.net(MarthavanBerkel) SMXL Milan Schema Markup Masterclass MarthavanBerkel What is schema markup and how does it benefit your business. Martha van Berkel walks you through how to create a schema markup strategy and then provides and example to explain the process. She outlines the tools to use in the schema markup process and the pro's and cons of each. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smxlmilan-schemamarkupmasterclass1-171121190010-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What is schema markup and how does it benefit your business. Martha van Berkel walks you through how to create a schema markup strategy and then provides and example to explain the process. She outlines the tools to use in the schema markup process and the pro&#39;s and cons of each.
SMXL Milan Schema Markup Masterclass from Martha van Berkel
]]> 1361 2 https://cdn.slidesharecdn.com/ss_thumbnails/smxlmilan-schemamarkupmasterclass1-171121190010-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Manage your Brand for the Machine Channel - State of Search /slideshow/structured-data-from-az-managing-your-knowledge-graph-state-of-search/80659777 stateofsearch-structureddataa-zfornondevelopers1-171010164533
Martha van Berkel presents how we have lost control of our brand as the machine channel emerges and customers get the data they need in search results, voice search, or platforms like Google Home. Learn how to manage your knowledge graph and overcome the biggest challenges doing schema markup by taking a new approach. ]]>
Martha van Berkel presents how we have lost control of our brand as the machine channel emerges and customers get the data they need in search results, voice search, or platforms like Google Home. Learn how to manage your knowledge graph and overcome the biggest challenges doing schema markup by taking a new approach. ]]> Tue, 10 Oct 2017 16:45:33 GMT /slideshow/structured-data-from-az-managing-your-knowledge-graph-state-of-search/80659777 MarthavanBerkel@slideshare.net(MarthavanBerkel) How to Manage your Brand for the Machine Channel - State of Search MarthavanBerkel Martha van Berkel presents how we have lost control of our brand as the machine channel emerges and customers get the data they need in search results, voice search, or platforms like Google Home. Learn how to manage your knowledge graph and overcome the biggest challenges doing schema markup by taking a new approach. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofsearch-structureddataa-zfornondevelopers1-171010164533-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Martha van Berkel presents how we have lost control of our brand as the machine channel emerges and customers get the data they need in search results, voice search, or platforms like Google Home. Learn how to manage your knowledge graph and overcome the biggest challenges doing schema markup by taking a new approach.
How to Manage your Brand for the Machine Channel - State of Search from Martha van Berkel
]]> 2337 6 https://cdn.slidesharecdn.com/ss_thumbnails/stateofsearch-structureddataa-zfornondevelopers1-171010164533-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Semantic search marketing introduction agency enablement /slideshow/semantic-search-marketing-introduction-agency-enablement/64665881 semanticsearchmarketingintroduction-agencyenablement-160803162714
Why is semantic search marketing important today? This brief overview answers what is semantic search, why is it important to act now, the visual outcomes of adopting it, and how you can get started. ]]>
Why is semantic search marketing important today? This brief overview answers what is semantic search, why is it important to act now, the visual outcomes of adopting it, and how you can get started. ]]> Wed, 03 Aug 2016 16:27:14 GMT /slideshow/semantic-search-marketing-introduction-agency-enablement/64665881 MarthavanBerkel@slideshare.net(MarthavanBerkel) Semantic search marketing introduction agency enablement MarthavanBerkel Why is semantic search marketing important today? This brief overview answers what is semantic search, why is it important to act now, the visual outcomes of adopting it, and how you can get started. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semanticsearchmarketingintroduction-agencyenablement-160803162714-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why is semantic search marketing important today? This brief overview answers what is semantic search, why is it important to act now, the visual outcomes of adopting it, and how you can get started.
Semantic search marketing introduction agency enablement from Martha van Berkel
]]> 476 3 https://cdn.slidesharecdn.com/ss_thumbnails/semanticsearchmarketingintroduction-agencyenablement-160803162714-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-MarthavanBerkel-48x48.jpg?cb=1671043828 Martha is a high energy entrepreneur with a proven track record of making ideas a reality. Martha's latest project is Schema App. Schema App is a software as a service that is helping brands be understood by machines by unleashing the power of structured data - for organic search and to power business intelligence. Martha loves is a strategist. She enjoys talking about the future of search, and working with companies to make their brand understood by machines. Martha's specialties include: Leading teams, inspiring change, getting things started, innovating, strategy, selling ideas, building teams, public speaking and leapfrog opporutunities. www.schemaapp.com https://cdn.slidesharecdn.com/ss_thumbnails/stateofsearch10thingsyouneedtoknowaboutstructureddata1-191107022003-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/10-things-you-dont-know-about-structured-data/191193003 10 Things You Don&#39;t Kn... https://cdn.slidesharecdn.com/ss_thumbnails/smxlmilan-schemamarkupmasterclass1-171121190010-thumbnail.jpg?width=320&height=320&fit=bounds MarthavanBerkel/smxl-milan-schema-markup-masterclass SMXL Milan Schema Mark... https://cdn.slidesharecdn.com/ss_thumbnails/stateofsearch-structureddataa-zfornondevelopers1-171010164533-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/structured-data-from-az-managing-your-knowledge-graph-state-of-search/80659777 How to Manage your Bra...