ºÝºÝߣshows by User: MaryTarczynski / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: MaryTarczynski / Tue, 22 Dec 2015 16:27:55 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: MaryTarczynski Will Social Serve as the Tipping Point for Commerce (Oracle Open World 2015) /slideshow/will-social-serve-as-the-tipping-point-for-commerce-oracle-open-world-2015/56376781 willsocialserveasthetippingpointforcommerceoowoct292015final-151222162755
With eCommerce hitting record highs this holiday season, more and more brands embracing "people to people" marketing, and the continued rise of photo centric social platforms, Oracle and Ditto Labs share how social is becoming the new tipping point for commerce. ]]>
With eCommerce hitting record highs this holiday season, more and more brands embracing "people to people" marketing, and the continued rise of photo centric social platforms, Oracle and Ditto Labs share how social is becoming the new tipping point for commerce. ]]> Tue, 22 Dec 2015 16:27:55 GMT /slideshow/will-social-serve-as-the-tipping-point-for-commerce-oracle-open-world-2015/56376781 MaryTarczynski@slideshare.net(MaryTarczynski) Will Social Serve as the Tipping Point for Commerce (Oracle Open World 2015) MaryTarczynski With eCommerce hitting record highs this holiday season, more and more brands embracing "people to people" marketing, and the continued rise of photo centric social platforms, Oracle and Ditto Labs share how social is becoming the new tipping point for commerce. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/willsocialserveasthetippingpointforcommerceoowoct292015final-151222162755-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With eCommerce hitting record highs this holiday season, more and more brands embracing &quot;people to people&quot; marketing, and the continued rise of photo centric social platforms, Oracle and Ditto Labs share how social is becoming the new tipping point for commerce.
Will Social Serve as the Tipping Point for Commerce (Oracle Open World 2015) from Mary Tarczynski
]]> 660 5 https://cdn.slidesharecdn.com/ss_thumbnails/willsocialserveasthetippingpointforcommerceoowoct292015final-151222162755-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ditto Social Photo Insights for ReThink Food /slideshow/ditto-social-photo-insights-for-rethink-food/54858661 dittosocialphotoinsightsforrethinkfood11-151107180953-lva1-app6892
Social media is increasingly visual with 1.8 Billion photos shared daily. Ditto Labs, the leading image recognition company for social media, uses proprietary computer vision and machine learning to detect and tag brands, scenes and objects in photos, 85% of which don’t reference that same brand in accompanying text. Innovative food marketers can use Ditto tools to discover use occasion and pairing insights, monitor trends, and engage with influencers. ]]>
Social media is increasingly visual with 1.8 Billion photos shared daily. Ditto Labs, the leading image recognition company for social media, uses proprietary computer vision and machine learning to detect and tag brands, scenes and objects in photos, 85% of which don’t reference that same brand in accompanying text. Innovative food marketers can use Ditto tools to discover use occasion and pairing insights, monitor trends, and engage with influencers. ]]> Sat, 07 Nov 2015 18:09:53 GMT /slideshow/ditto-social-photo-insights-for-rethink-food/54858661 MaryTarczynski@slideshare.net(MaryTarczynski) Ditto Social Photo Insights for ReThink Food MaryTarczynski Social media is increasingly visual with 1.8 Billion photos shared daily. Ditto Labs, the leading image recognition company for social media, uses proprietary computer vision and machine learning to detect and tag brands, scenes and objects in photos, 85% of which don’t reference that same brand in accompanying text. Innovative food marketers can use Ditto tools to discover use occasion and pairing insights, monitor trends, and engage with influencers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dittosocialphotoinsightsforrethinkfood11-151107180953-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media is increasingly visual with 1.8 Billion photos shared daily. Ditto Labs, the leading image recognition company for social media, uses proprietary computer vision and machine learning to detect and tag brands, scenes and objects in photos, 85% of which don’t reference that same brand in accompanying text. Innovative food marketers can use Ditto tools to discover use occasion and pairing insights, monitor trends, and engage with influencers.
Ditto Social Photo Insights for ReThink Food from Mary Tarczynski
]]> 1215 6 https://cdn.slidesharecdn.com/ss_thumbnails/dittosocialphotoinsightsforrethinkfood11-151107180953-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ditto Social Photo Analytics Overview - Incite Text Analytics West Nov 5 /slideshow/ditto-social-photo-overview-incite-text-analytics-west-nov-5/54782517 dittoslidesfortextwestsession1nov5-151105144445-lva1-app6892
More than 1.8Billion images are shared on social media everyday. Brands that are only listening to text are "missing the pictures." Ditto Labs is the leading image recognition company for social media. Savvy marketers use Ditto’s tools to discover insights, measure campaigns, and engage with influencers. Ditto offers a photo analytics dashboard to brands and agencies and API access to social media listening and ad-targeting platforms to integrate this unprecedented, rich stream of consumer intent. Learn more at Ditto.us.com. ]]>
More than 1.8Billion images are shared on social media everyday. Brands that are only listening to text are "missing the pictures." Ditto Labs is the leading image recognition company for social media. Savvy marketers use Ditto’s tools to discover insights, measure campaigns, and engage with influencers. Ditto offers a photo analytics dashboard to brands and agencies and API access to social media listening and ad-targeting platforms to integrate this unprecedented, rich stream of consumer intent. Learn more at Ditto.us.com. ]]> Thu, 05 Nov 2015 14:44:45 GMT /slideshow/ditto-social-photo-overview-incite-text-analytics-west-nov-5/54782517 MaryTarczynski@slideshare.net(MaryTarczynski) Ditto Social Photo Analytics Overview - Incite Text Analytics West Nov 5 MaryTarczynski More than 1.8Billion images are shared on social media everyday. Brands that are only listening to text are "missing the pictures." Ditto Labs is the leading image recognition company for social media. Savvy marketers use Ditto’s tools to discover insights, measure campaigns, and engage with influencers. Ditto offers a photo analytics dashboard to brands and agencies and API access to social media listening and ad-targeting platforms to integrate this unprecedented, rich stream of consumer intent. Learn more at Ditto.us.com. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dittoslidesfortextwestsession1nov5-151105144445-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> More than 1.8Billion images are shared on social media everyday. Brands that are only listening to text are &quot;missing the pictures.&quot; Ditto Labs is the leading image recognition company for social media. Savvy marketers use Ditto’s tools to discover insights, measure campaigns, and engage with influencers. Ditto offers a photo analytics dashboard to brands and agencies and API access to social media listening and ad-targeting platforms to integrate this unprecedented, rich stream of consumer intent. Learn more at Ditto.us.com.
Ditto Social Photo Analytics Overview - Incite Text Analytics West Nov 5 from Mary Tarczynski
]]> 461 4 https://cdn.slidesharecdn.com/ss_thumbnails/dittoslidesfortextwestsession1nov5-151105144445-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Photo Brand Clustering Analysis - IIeX North America 2015 /slideshow/mary-tarczynski-ditto-i-ie-x-june-16-2015/49526386 marytarczynskidittoiiexjune162015-150617210606-lva1-app6892
We learned last year how Ditto Labs, the leading visual search company, reads photos on Twitter, Tumblr, and Instagram to discover authentic consumer insights and to find influencers. The math wizards at Ditto are now calculating how product adoption tends to cascade across social networks. For example do liquor brands tend to cluster among people connected online while car brands are less socially influenced? With social photo insights marketers can predict which people are most likely to purchase a product based on what is revealed in their friends' photos! Data scientists call this flocking behavior homophily. Understanding these network effects will forever change how marketers identify influencers and the fastest, most efficient path to purchase.]]>
We learned last year how Ditto Labs, the leading visual search company, reads photos on Twitter, Tumblr, and Instagram to discover authentic consumer insights and to find influencers. The math wizards at Ditto are now calculating how product adoption tends to cascade across social networks. For example do liquor brands tend to cluster among people connected online while car brands are less socially influenced? With social photo insights marketers can predict which people are most likely to purchase a product based on what is revealed in their friends' photos! Data scientists call this flocking behavior homophily. Understanding these network effects will forever change how marketers identify influencers and the fastest, most efficient path to purchase.]]> Wed, 17 Jun 2015 21:06:06 GMT /slideshow/mary-tarczynski-ditto-i-ie-x-june-16-2015/49526386 MaryTarczynski@slideshare.net(MaryTarczynski) Social Photo Brand Clustering Analysis - IIeX North America 2015 MaryTarczynski We learned last year how Ditto Labs, the leading visual search company, reads photos on Twitter, Tumblr, and Instagram to discover authentic consumer insights and to find influencers. The math wizards at Ditto are now calculating how product adoption tends to cascade across social networks. For example do liquor brands tend to cluster among people connected online while car brands are less socially influenced? With social photo insights marketers can predict which people are most likely to purchase a product based on what is revealed in their friends' photos! Data scientists call this flocking behavior homophily. Understanding these network effects will forever change how marketers identify influencers and the fastest, most efficient path to purchase. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marytarczynskidittoiiexjune162015-150617210606-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We learned last year how Ditto Labs, the leading visual search company, reads photos on Twitter, Tumblr, and Instagram to discover authentic consumer insights and to find influencers. The math wizards at Ditto are now calculating how product adoption tends to cascade across social networks. For example do liquor brands tend to cluster among people connected online while car brands are less socially influenced? With social photo insights marketers can predict which people are most likely to purchase a product based on what is revealed in their friends&#39; photos! Data scientists call this flocking behavior homophily. Understanding these network effects will forever change how marketers identify influencers and the fastest, most efficient path to purchase.
Social Photo Brand Clustering Analysis - IIeX North America 2015 from Mary Tarczynski
]]> 3184 1 https://cdn.slidesharecdn.com/ss_thumbnails/marytarczynskidittoiiexjune162015-150617210606-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Tracx+Ditto Visual Listening - Social Shake Up 2015 /slideshow/tracx-ditto-social-shakeup-2015-060415/49329131 tracxditto-socialshake-up2015060415-150612195116-lva1-app6892
People are becoming more visually communicative, and social media is a perfect representation of this. With 1.8 billion images shared daily, photos have continued increasingly dominate social over the past 5 years. Ditto computer vision gives marketers the opportunity to tap into contextually rich data that is often overlooked – the data lying within socially-shared photos. By teaming up with Tracx, brands can leverage both text and photo insights to better understand their customers and improve engagement strategies.]]>
People are becoming more visually communicative, and social media is a perfect representation of this. With 1.8 billion images shared daily, photos have continued increasingly dominate social over the past 5 years. Ditto computer vision gives marketers the opportunity to tap into contextually rich data that is often overlooked – the data lying within socially-shared photos. By teaming up with Tracx, brands can leverage both text and photo insights to better understand their customers and improve engagement strategies.]]> Fri, 12 Jun 2015 19:51:16 GMT /slideshow/tracx-ditto-social-shakeup-2015-060415/49329131 MaryTarczynski@slideshare.net(MaryTarczynski) Tracx+Ditto Visual Listening - Social Shake Up 2015 MaryTarczynski People are becoming more visually communicative, and social media is a perfect representation of this. With 1.8 billion images shared daily, photos have continued increasingly dominate social over the past 5 years. Ditto computer vision gives marketers the opportunity to tap into contextually rich data that is often overlooked – the data lying within socially-shared photos. By teaming up with Tracx, brands can leverage both text and photo insights to better understand their customers and improve engagement strategies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tracxditto-socialshake-up2015060415-150612195116-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> People are becoming more visually communicative, and social media is a perfect representation of this. With 1.8 billion images shared daily, photos have continued increasingly dominate social over the past 5 years. Ditto computer vision gives marketers the opportunity to tap into contextually rich data that is often overlooked – the data lying within socially-shared photos. By teaming up with Tracx, brands can leverage both text and photo insights to better understand their customers and improve engagement strategies.
Tracx+Ditto Visual Listening - Social Shake Up 2015 from Mary Tarczynski
]]> 10907 5 https://cdn.slidesharecdn.com/ss_thumbnails/tracxditto-socialshake-up2015060415-150612195116-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ditto Social Photo Insights for Candy during Halloween 2014 /slideshow/ditto-social-photo-insights-for-candy-during-halloween-2014/41863085 dittosocialphotoinsightsfortopcandybrandsduringhalloweennov2014-141121110237-conversion-gate01
Kit Kat or Snickers? Ditto discovered which appeared most in Halloween photos this year.]]>
Kit Kat or Snickers? Ditto discovered which appeared most in Halloween photos this year.]]> Fri, 21 Nov 2014 11:02:37 GMT /slideshow/ditto-social-photo-insights-for-candy-during-halloween-2014/41863085 MaryTarczynski@slideshare.net(MaryTarczynski) Ditto Social Photo Insights for Candy during Halloween 2014 MaryTarczynski Kit Kat or Snickers? Ditto discovered which appeared most in Halloween photos this year. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dittosocialphotoinsightsfortopcandybrandsduringhalloweennov2014-141121110237-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Kit Kat or Snickers? Ditto discovered which appeared most in Halloween photos this year.
Ditto Social Photo Insights for Candy during Halloween 2014 from Mary Tarczynski
]]> 441 5 https://cdn.slidesharecdn.com/ss_thumbnails/dittosocialphotoinsightsfortopcandybrandsduringhalloweennov2014-141121110237-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-MaryTarczynski-48x48.jpg?cb=1523768037 Creative results-oriented leader of cross-functional shopper marketing teams. 20+ years building sales and equity for Coca-Cola, Kraft, Clorox, Campbell's and other great brands. Passionate about identifying marketing applications for mobile technologies and driving growth through digital marketing, social media, local and multicultural marketing, strategic partnerships and promotions. Specialties: Shopper Marketing, B2B Marketing, Business Development, Integrated Marketing and Communications Planning, Social Media, Hispanic Marketing, Consumer Promotions, Marketing Research, Consumer Packaged Goods, Sales, Category Management, Public Relations, Leadership ditto.us.com/ https://cdn.slidesharecdn.com/ss_thumbnails/willsocialserveasthetippingpointforcommerceoowoct292015final-151222162755-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/will-social-serve-as-the-tipping-point-for-commerce-oracle-open-world-2015/56376781 Will Social Serve as t... https://cdn.slidesharecdn.com/ss_thumbnails/dittosocialphotoinsightsforrethinkfood11-151107180953-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ditto-social-photo-insights-for-rethink-food/54858661 Ditto Social Photo Ins... https://cdn.slidesharecdn.com/ss_thumbnails/dittoslidesfortextwestsession1nov5-151105144445-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ditto-social-photo-overview-incite-text-analytics-west-nov-5/54782517 Ditto Social Photo Ana...