際際滷shows by User: MaryTitova / http://www.slideshare.net/images/logo.gif 際際滷shows by User: MaryTitova / Wed, 03 Dec 2014 19:35:53 GMT 際際滷Share feed for 際際滷shows by User: MaryTitova Willing and able /slideshow/willing-and-able-42330731/42330731 willingandable-141203193553-conversion-gate02
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]]> Wed, 03 Dec 2014 19:35:53 GMT /slideshow/willing-and-able-42330731/42330731 MaryTitova@slideshare.net(MaryTitova) Willing and able MaryTitova <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/willingandable-141203193553-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Willing and able from Mary Titova
]]> 717 2 https://cdn.slidesharecdn.com/ss_thumbnails/willingandable-141203193553-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 亠仗亠亰亠仆舒亳于仆仂 于弍仂从亳 仆舒 仆从亠 B2 b /slideshow/b2-b-42330711/42330711 b2b-141203193508-conversion-gate01
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]]> Wed, 03 Dec 2014 19:35:08 GMT /slideshow/b2-b-42330711/42330711 MaryTitova@slideshare.net(MaryTitova) 亠仗亠亰亠仆舒亳于仆仂 于弍仂从亳 仆舒 仆从亠 B2 b MaryTitova <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2b-141203193508-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
亠仗亠亰亠仆舒亳于仆仂 于弍仂从亳 仆舒 仆从亠 B2 b from Mary Titova
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]]> Wed, 03 Dec 2014 19:35:05 GMT /slideshow/ss-42330710/42330710 MaryTitova@slideshare.net(MaryTitova) 仂 仂亰仆舒舒 仄舒亳 于亶 仄亟亢 MaryTitova <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/random-141203193505-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
仂 仂亰仆舒舒 仄舒亳 于亶 仄亟亢 from Mary Titova
]]> 360 2 https://cdn.slidesharecdn.com/ss_thumbnails/random-141203193505-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Ethical marketing and ethics in advertising /slideshow/ethical-marketing-and-ethics-in-advertising/16764016 ethicalmarketingandethicsinadvertising-130225165952-phpapp01
"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public." Its not a secret that advertisers often show you the embellished information about their products. So they tell the truth -- but not always the Whole Truth. When you go on a job interview or a first date, you don't assume a false identity - but you probably don't make a full disclosure either. But there are questions how much truth can advertisers conceal and where this ethical advertising ends and unethical advertising begins? Firstly, lets define what ethical marketing and ethical advertising really mean. Ethical marketing is a process through which companies generate customer interest by incorporating social and environmental considerations in products. Ethical advertising is advertising that is truthful, not offended and is correct in terms of morality and ethics. There are different unethical advertisings, like deceptive, false, fake advertising, advertising, that doesnt match public standards, advertising to children and many others. To illustrate advertising, that doesnt match public standards, here is the ad for jeans plays off famous Last Supper. This ad had to be withdrawn in Italy and Spain because the predominately Catholic public did not like it. It is ethically wrong, when an ad so clearly violates public standards. The claims in some ads are not only often outrageous but frequently completely false. For example, In this picture it is easily seen that the advertisement of bigMAC is different from what it actually looks like. These are the examples of unethical advertising. This OLDTIMER advertisement is rather funny and unethical because some people will have bad feelings about going inside a human body. There is familiar advertising by Jobsintown. And this is totally unethical. As for me, I have really-really bad feeling about going inside this ad. It should be said a few words about Fake advertising, too. Im sure, everyone here knows McDonalds, but this advertisement is about a MaDonal. Using competitors brand and consumers associations is also unethical. In conclusion it must be said, that ethics in advertising is really important to protect consumers. There are many unethical advertisings in modern business world, and they should be under control. And of course, advertising isnt unethical if its done in right way in terms of morality and ethics. Thank you]]>
"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public." Its not a secret that advertisers often show you the embellished information about their products. So they tell the truth -- but not always the Whole Truth. When you go on a job interview or a first date, you don't assume a false identity - but you probably don't make a full disclosure either. But there are questions how much truth can advertisers conceal and where this ethical advertising ends and unethical advertising begins? Firstly, lets define what ethical marketing and ethical advertising really mean. Ethical marketing is a process through which companies generate customer interest by incorporating social and environmental considerations in products. Ethical advertising is advertising that is truthful, not offended and is correct in terms of morality and ethics. There are different unethical advertisings, like deceptive, false, fake advertising, advertising, that doesnt match public standards, advertising to children and many others. To illustrate advertising, that doesnt match public standards, here is the ad for jeans plays off famous Last Supper. This ad had to be withdrawn in Italy and Spain because the predominately Catholic public did not like it. It is ethically wrong, when an ad so clearly violates public standards. The claims in some ads are not only often outrageous but frequently completely false. For example, In this picture it is easily seen that the advertisement of bigMAC is different from what it actually looks like. These are the examples of unethical advertising. This OLDTIMER advertisement is rather funny and unethical because some people will have bad feelings about going inside a human body. There is familiar advertising by Jobsintown. And this is totally unethical. As for me, I have really-really bad feeling about going inside this ad. It should be said a few words about Fake advertising, too. Im sure, everyone here knows McDonalds, but this advertisement is about a MaDonal. Using competitors brand and consumers associations is also unethical. In conclusion it must be said, that ethics in advertising is really important to protect consumers. There are many unethical advertisings in modern business world, and they should be under control. And of course, advertising isnt unethical if its done in right way in terms of morality and ethics. Thank you]]> Mon, 25 Feb 2013 16:59:52 GMT /slideshow/ethical-marketing-and-ethics-in-advertising/16764016 MaryTitova@slideshare.net(MaryTitova) Ethical marketing and ethics in advertising MaryTitova "What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public." Its not a secret that advertisers often show you the embellished information about their products. So they tell the truth -- but not always the Whole Truth. When you go on a job interview or a first date, you don't assume a false identity - but you probably don't make a full disclosure either. But there are questions how much truth can advertisers conceal and where this ethical advertising ends and unethical advertising begins? Firstly, lets define what ethical marketing and ethical advertising really mean. Ethical marketing is a process through which companies generate customer interest by incorporating social and environmental considerations in products. Ethical advertising is advertising that is truthful, not offended and is correct in terms of morality and ethics. There are different unethical advertisings, like deceptive, false, fake advertising, advertising, that doesnt match public standards, advertising to children and many others. To illustrate advertising, that doesnt match public standards, here is the ad for jeans plays off famous Last Supper. This ad had to be withdrawn in Italy and Spain because the predominately Catholic public did not like it. It is ethically wrong, when an ad so clearly violates public standards. The claims in some ads are not only often outrageous but frequently completely false. For example, In this picture it is easily seen that the advertisement of bigMAC is different from what it actually looks like. These are the examples of unethical advertising. This OLDTIMER advertisement is rather funny and unethical because some people will have bad feelings about going inside a human body. There is familiar advertising by Jobsintown. And this is totally unethical. As for me, I have really-really bad feeling about going inside this ad. It should be said a few words about Fake advertising, too. Im sure, everyone here knows McDonalds, but this advertisement is about a MaDonal. Using competitors brand and consumers associations is also unethical. In conclusion it must be said, that ethics in advertising is really important to protect consumers. There are many unethical advertisings in modern business world, and they should be under control. And of course, advertising isnt unethical if its done in right way in terms of morality and ethics. Thank you <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ethicalmarketingandethicsinadvertising-130225165952-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.&quot; Its not a secret that advertisers often show you the embellished information about their products. So they tell the truth -- but not always the Whole Truth. When you go on a job interview or a first date, you don&#39;t assume a false identity - but you probably don&#39;t make a full disclosure either. But there are questions how much truth can advertisers conceal and where this ethical advertising ends and unethical advertising begins? Firstly, lets define what ethical marketing and ethical advertising really mean. Ethical marketing is a process through which companies generate customer interest by incorporating social and environmental considerations in products. Ethical advertising is advertising that is truthful, not offended and is correct in terms of morality and ethics. There are different unethical advertisings, like deceptive, false, fake advertising, advertising, that doesnt match public standards, advertising to children and many others. To illustrate advertising, that doesnt match public standards, here is the ad for jeans plays off famous Last Supper. This ad had to be withdrawn in Italy and Spain because the predominately Catholic public did not like it. It is ethically wrong, when an ad so clearly violates public standards. The claims in some ads are not only often outrageous but frequently completely false. For example, In this picture it is easily seen that the advertisement of bigMAC is different from what it actually looks like. These are the examples of unethical advertising. This OLDTIMER advertisement is rather funny and unethical because some people will have bad feelings about going inside a human body. There is familiar advertising by Jobsintown. And this is totally unethical. As for me, I have really-really bad feeling about going inside this ad. It should be said a few words about Fake advertising, too. Im sure, everyone here knows McDonalds, but this advertisement is about a MaDonal. Using competitors brand and consumers associations is also unethical. In conclusion it must be said, that ethics in advertising is really important to protect consumers. There are many unethical advertisings in modern business world, and they should be under control. And of course, advertising isnt unethical if its done in right way in terms of morality and ethics. Thank you
Ethical marketing and ethics in advertising from Mary Titova
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