際際滷shows by User: MassITX / http://www.slideshare.net/images/logo.gif 際際滷shows by User: MassITX / Thu, 05 Mar 2015 14:25:41 GMT 際際滷Share feed for 際際滷shows by User: MassITX #MITXECS - Driving eCommerce Revenue with Real-Time Experience Personalization /slideshow/mitxecs-driving-ecommerce-revenue-with-realtime-experience-personalization/45488548 mitxecommerce2015-evergagefinal-150305142542-conversion-gate01
2015 MITX eCommerce Summit Driving eCommerce Revenue with Real-Time Experience Personalization Speakers: Catherine Bassett (@cbass8), Senior eCommerce Product Manager, Rue La La Erin Warren, SVP Marketing, Cartera Commerce (@CarteraCommerce) Moderator: Karl Wirth (@wirthkarl), CEO, Evergage The typical website visit lasts 90 seconds and average shopping cart abandonment rates are upwards of 80%. Empowering consumers with information to help them navigate the conversion funnel - and minimizing abandonment at each stage of the buying journey - is critical to changing this behavior and increasing revenue from your eCommerce site. Come see how real-time experience personalization can convert site visitors into paying customers and paying customers into loyalists by leveraging customer data in real time. You'll see examples showcasing these techniques in action, learn about the benefits and challenges, and get creative new ideas for how your brand can increase conversions with behavior-based experience personalization throughout the purchase funnel.]]>
2015 MITX eCommerce Summit Driving eCommerce Revenue with Real-Time Experience Personalization Speakers: Catherine Bassett (@cbass8), Senior eCommerce Product Manager, Rue La La Erin Warren, SVP Marketing, Cartera Commerce (@CarteraCommerce) Moderator: Karl Wirth (@wirthkarl), CEO, Evergage The typical website visit lasts 90 seconds and average shopping cart abandonment rates are upwards of 80%. Empowering consumers with information to help them navigate the conversion funnel - and minimizing abandonment at each stage of the buying journey - is critical to changing this behavior and increasing revenue from your eCommerce site. Come see how real-time experience personalization can convert site visitors into paying customers and paying customers into loyalists by leveraging customer data in real time. You'll see examples showcasing these techniques in action, learn about the benefits and challenges, and get creative new ideas for how your brand can increase conversions with behavior-based experience personalization throughout the purchase funnel.]]> Thu, 05 Mar 2015 14:25:41 GMT /slideshow/mitxecs-driving-ecommerce-revenue-with-realtime-experience-personalization/45488548 MassITX@slideshare.net(MassITX) #MITXECS - Driving eCommerce Revenue with Real-Time Experience Personalization MassITX 2015 MITX eCommerce Summit Driving eCommerce Revenue with Real-Time Experience Personalization Speakers: Catherine Bassett (@cbass8), Senior eCommerce Product Manager, Rue La La Erin Warren, SVP Marketing, Cartera Commerce (@CarteraCommerce) Moderator: Karl Wirth (@wirthkarl), CEO, Evergage The typical website visit lasts 90 seconds and average shopping cart abandonment rates are upwards of 80%. Empowering consumers with information to help them navigate the conversion funnel - and minimizing abandonment at each stage of the buying journey - is critical to changing this behavior and increasing revenue from your eCommerce site. Come see how real-time experience personalization can convert site visitors into paying customers and paying customers into loyalists by leveraging customer data in real time. You'll see examples showcasing these techniques in action, learn about the benefits and challenges, and get creative new ideas for how your brand can increase conversions with behavior-based experience personalization throughout the purchase funnel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mitxecommerce2015-evergagefinal-150305142542-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2015 MITX eCommerce Summit Driving eCommerce Revenue with Real-Time Experience Personalization Speakers: Catherine Bassett (@cbass8), Senior eCommerce Product Manager, Rue La La Erin Warren, SVP Marketing, Cartera Commerce (@CarteraCommerce) Moderator: Karl Wirth (@wirthkarl), CEO, Evergage The typical website visit lasts 90 seconds and average shopping cart abandonment rates are upwards of 80%. Empowering consumers with information to help them navigate the conversion funnel - and minimizing abandonment at each stage of the buying journey - is critical to changing this behavior and increasing revenue from your eCommerce site. Come see how real-time experience personalization can convert site visitors into paying customers and paying customers into loyalists by leveraging customer data in real time. You&#39;ll see examples showcasing these techniques in action, learn about the benefits and challenges, and get creative new ideas for how your brand can increase conversions with behavior-based experience personalization throughout the purchase funnel.
#MITXECS - Driving eCommerce Revenue with Real-Time Experience Personalization from MITX
]]> 661 3 https://cdn.slidesharecdn.com/ss_thumbnails/mitxecommerce2015-evergagefinal-150305142542-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #MITXECS - Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omnichannel Marketing Strategy /slideshow/mitx-e-commerce-2015-verndalefinal/45488102 mitxecommerce2015verndale-150305141510-conversion-gate01
2015 MITX eCommerce Summit Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omnichannel Marketing Strategy Speaker: Sean Rusinko (@SeanRus), SVP, Digital Strategy, Verndale Today's technology has tipped the balance in favor of the customer - they have access to more information now in order to make a more informed decision in their path-to-purchase. This shift of power to the technology-empowered customer has businesses of all sizes rethinking the way they approach their digital and eCommerce strategies. While transformation on the business, marketing and technology sides of the organization is required to succeed for the long-term, employing a "Crawl, Walk, Run" approach to eCommerce transformation will help ensure a successful outcome. Join Sean Rusinko, SVP of Strategy at Verndale, as he covers the changing technology landscape, and demonstrates how your brand can develop and execute a realistic roadmap for eCommerce transformation. Case work from some of Verndales enterprise clients will be highlighted in this session.]]>
2015 MITX eCommerce Summit Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omnichannel Marketing Strategy Speaker: Sean Rusinko (@SeanRus), SVP, Digital Strategy, Verndale Today's technology has tipped the balance in favor of the customer - they have access to more information now in order to make a more informed decision in their path-to-purchase. This shift of power to the technology-empowered customer has businesses of all sizes rethinking the way they approach their digital and eCommerce strategies. While transformation on the business, marketing and technology sides of the organization is required to succeed for the long-term, employing a "Crawl, Walk, Run" approach to eCommerce transformation will help ensure a successful outcome. Join Sean Rusinko, SVP of Strategy at Verndale, as he covers the changing technology landscape, and demonstrates how your brand can develop and execute a realistic roadmap for eCommerce transformation. Case work from some of Verndales enterprise clients will be highlighted in this session.]]> Thu, 05 Mar 2015 14:15:09 GMT /slideshow/mitx-e-commerce-2015-verndalefinal/45488102 MassITX@slideshare.net(MassITX) #MITXECS - Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omnichannel Marketing Strategy MassITX 2015 MITX eCommerce Summit Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omnichannel Marketing Strategy Speaker: Sean Rusinko (@SeanRus), SVP, Digital Strategy, Verndale Today's technology has tipped the balance in favor of the customer - they have access to more information now in order to make a more informed decision in their path-to-purchase. This shift of power to the technology-empowered customer has businesses of all sizes rethinking the way they approach their digital and eCommerce strategies. While transformation on the business, marketing and technology sides of the organization is required to succeed for the long-term, employing a "Crawl, Walk, Run" approach to eCommerce transformation will help ensure a successful outcome. Join Sean Rusinko, SVP of Strategy at Verndale, as he covers the changing technology landscape, and demonstrates how your brand can develop and execute a realistic roadmap for eCommerce transformation. Case work from some of Verndales enterprise clients will be highlighted in this session. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mitxecommerce2015verndale-150305141510-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2015 MITX eCommerce Summit Crawl, Walk, Run: How to Plan for &amp; Execute eCommerce in Your Omnichannel Marketing Strategy Speaker: Sean Rusinko (@SeanRus), SVP, Digital Strategy, Verndale Today&#39;s technology has tipped the balance in favor of the customer - they have access to more information now in order to make a more informed decision in their path-to-purchase. This shift of power to the technology-empowered customer has businesses of all sizes rethinking the way they approach their digital and eCommerce strategies. While transformation on the business, marketing and technology sides of the organization is required to succeed for the long-term, employing a &quot;Crawl, Walk, Run&quot; approach to eCommerce transformation will help ensure a successful outcome. Join Sean Rusinko, SVP of Strategy at Verndale, as he covers the changing technology landscape, and demonstrates how your brand can develop and execute a realistic roadmap for eCommerce transformation. Case work from some of Verndales enterprise clients will be highlighted in this session.
#MITXECS - Crawl, Walk, Run: How to Plan for & Execute eCommerce in Your Omnichannel Marketing Strategy from MITX
]]> 1784 8 https://cdn.slidesharecdn.com/ss_thumbnails/mitxecommerce2015verndale-150305141510-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #MITXECS - Holiday Wrap-Up: The Evolution of a Content-Driven Commerce Business /slideshow/mitxecs-holiday-wrapup-the-evolution-of-a-contentdriven-commerce-business/45488094 holidaywrap-up-150305141500-conversion-gate01
2015 MITX eCommerce Summit Holiday Wrap-Up: The Evolution of a Content-Driven Commerce Business Speaker: Charlie Cole (@CharlieCole), CEO, The Line]]>
2015 MITX eCommerce Summit Holiday Wrap-Up: The Evolution of a Content-Driven Commerce Business Speaker: Charlie Cole (@CharlieCole), CEO, The Line]]> Thu, 05 Mar 2015 14:15:00 GMT /slideshow/mitxecs-holiday-wrapup-the-evolution-of-a-contentdriven-commerce-business/45488094 MassITX@slideshare.net(MassITX) #MITXECS - Holiday Wrap-Up: The Evolution of a Content-Driven Commerce Business MassITX 2015 MITX eCommerce Summit Holiday Wrap-Up: The Evolution of a Content-Driven Commerce Business Speaker: Charlie Cole (@CharlieCole), CEO, The Line <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/holidaywrap-up-150305141500-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2015 MITX eCommerce Summit Holiday Wrap-Up: The Evolution of a Content-Driven Commerce Business Speaker: Charlie Cole (@CharlieCole), CEO, The Line
#MITXECS - Holiday Wrap-Up: The Evolution of a Content-Driven Commerce Business from MITX
]]> 349 1 https://cdn.slidesharecdn.com/ss_thumbnails/holidaywrap-up-150305141500-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #MITXECS - Responsive Design UX Testing /slideshow/ux-testing-and-responsive-design-45487280/45487280 uxtestingandresponsivedesign-150305135619-conversion-gate01
2015 MITX eCommerce Summit Responsive Design UX Testing Speaker: David Krauter (@islandmentality), President, SmarterTravel & Independent Traveler, TripAdvisor A great site design is imperative for eCommerce. There is a lot to consider in determining what works for your brand and incentivizes customers to convert: design, data, device, and the list goes on. Jetsetter, a TripAdvisor owned flash sales site for high-end travel deals, has been known for a strong user experience (UX) interface. But technologies are constantly changing, so in order to keep up with new user expectations, Jetsetter recently launched a new full bleed responsive design site on the mobile web and desktop. In this session, David Krauter, General Manager of Jetsetter and the President of SmarterTravel and Independent Traveler at TripAdvisor, will discuss his teams approach to balancing speed and aesthetics in creating a great user experience across their web properties. Krauter will discuss the nuts and bolts of rapid AB testing, how different iterations impact the overall conversion rate, and share examples of various results and actions (intended and not). What are the consumer expectations of an eCommerce site and how do brands live up to them? Join us for a practical and applicable session to learn more.]]>
2015 MITX eCommerce Summit Responsive Design UX Testing Speaker: David Krauter (@islandmentality), President, SmarterTravel & Independent Traveler, TripAdvisor A great site design is imperative for eCommerce. There is a lot to consider in determining what works for your brand and incentivizes customers to convert: design, data, device, and the list goes on. Jetsetter, a TripAdvisor owned flash sales site for high-end travel deals, has been known for a strong user experience (UX) interface. But technologies are constantly changing, so in order to keep up with new user expectations, Jetsetter recently launched a new full bleed responsive design site on the mobile web and desktop. In this session, David Krauter, General Manager of Jetsetter and the President of SmarterTravel and Independent Traveler at TripAdvisor, will discuss his teams approach to balancing speed and aesthetics in creating a great user experience across their web properties. Krauter will discuss the nuts and bolts of rapid AB testing, how different iterations impact the overall conversion rate, and share examples of various results and actions (intended and not). What are the consumer expectations of an eCommerce site and how do brands live up to them? Join us for a practical and applicable session to learn more.]]> Thu, 05 Mar 2015 13:56:19 GMT /slideshow/ux-testing-and-responsive-design-45487280/45487280 MassITX@slideshare.net(MassITX) #MITXECS - Responsive Design UX Testing MassITX 2015 MITX eCommerce Summit Responsive Design UX Testing Speaker: David Krauter (@islandmentality), President, SmarterTravel & Independent Traveler, TripAdvisor A great site design is imperative for eCommerce. There is a lot to consider in determining what works for your brand and incentivizes customers to convert: design, data, device, and the list goes on. Jetsetter, a TripAdvisor owned flash sales site for high-end travel deals, has been known for a strong user experience (UX) interface. But technologies are constantly changing, so in order to keep up with new user expectations, Jetsetter recently launched a new full bleed responsive design site on the mobile web and desktop. In this session, David Krauter, General Manager of Jetsetter and the President of SmarterTravel and Independent Traveler at TripAdvisor, will discuss his teams approach to balancing speed and aesthetics in creating a great user experience across their web properties. Krauter will discuss the nuts and bolts of rapid AB testing, how different iterations impact the overall conversion rate, and share examples of various results and actions (intended and not). What are the consumer expectations of an eCommerce site and how do brands live up to them? Join us for a practical and applicable session to learn more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxtestingandresponsivedesign-150305135619-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2015 MITX eCommerce Summit Responsive Design UX Testing Speaker: David Krauter (@islandmentality), President, SmarterTravel &amp; Independent Traveler, TripAdvisor A great site design is imperative for eCommerce. There is a lot to consider in determining what works for your brand and incentivizes customers to convert: design, data, device, and the list goes on. Jetsetter, a TripAdvisor owned flash sales site for high-end travel deals, has been known for a strong user experience (UX) interface. But technologies are constantly changing, so in order to keep up with new user expectations, Jetsetter recently launched a new full bleed responsive design site on the mobile web and desktop. In this session, David Krauter, General Manager of Jetsetter and the President of SmarterTravel and Independent Traveler at TripAdvisor, will discuss his teams approach to balancing speed and aesthetics in creating a great user experience across their web properties. Krauter will discuss the nuts and bolts of rapid AB testing, how different iterations impact the overall conversion rate, and share examples of various results and actions (intended and not). What are the consumer expectations of an eCommerce site and how do brands live up to them? Join us for a practical and applicable session to learn more.
#MITXECS - Responsive Design UX Testing from MITX
]]> 419 3 https://cdn.slidesharecdn.com/ss_thumbnails/uxtestingandresponsivedesign-150305135619-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #MITXECS - Becoming a Customer-Centric Organization /slideshow/mitxecs-becoming-a-customercentric-organization/45486948 becomingacustomer-centricorganization-150305134749-conversion-gate01
2015 MITX eCommerce Summit Becoming a Customer-Centric Organization Speaker: Anabela Perozek, CMO, ShoeBuy (@ShoeBuy) In a world where so many ecommerce companies struggle to thrive, should a successful, established company make significant changes to how it operates, or is the risk too high? With more than a decade of growth under its belt, ShoeBuy decided to take chances and make a shift. CMO Anabela Perozek will provide an overview of how and why the company began its transition to becoming a truly customer-centric business and walk through what this journey really looked like from an insiders perspective.]]>
2015 MITX eCommerce Summit Becoming a Customer-Centric Organization Speaker: Anabela Perozek, CMO, ShoeBuy (@ShoeBuy) In a world where so many ecommerce companies struggle to thrive, should a successful, established company make significant changes to how it operates, or is the risk too high? With more than a decade of growth under its belt, ShoeBuy decided to take chances and make a shift. CMO Anabela Perozek will provide an overview of how and why the company began its transition to becoming a truly customer-centric business and walk through what this journey really looked like from an insiders perspective.]]> Thu, 05 Mar 2015 13:47:49 GMT /slideshow/mitxecs-becoming-a-customercentric-organization/45486948 MassITX@slideshare.net(MassITX) #MITXECS - Becoming a Customer-Centric Organization MassITX 2015 MITX eCommerce Summit Becoming a Customer-Centric Organization Speaker: Anabela Perozek, CMO, ShoeBuy (@ShoeBuy) In a world where so many ecommerce companies struggle to thrive, should a successful, established company make significant changes to how it operates, or is the risk too high? With more than a decade of growth under its belt, ShoeBuy decided to take chances and make a shift. CMO Anabela Perozek will provide an overview of how and why the company began its transition to becoming a truly customer-centric business and walk through what this journey really looked like from an insiders perspective. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/becomingacustomer-centricorganization-150305134749-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2015 MITX eCommerce Summit Becoming a Customer-Centric Organization Speaker: Anabela Perozek, CMO, ShoeBuy (@ShoeBuy) In a world where so many ecommerce companies struggle to thrive, should a successful, established company make significant changes to how it operates, or is the risk too high? With more than a decade of growth under its belt, ShoeBuy decided to take chances and make a shift. CMO Anabela Perozek will provide an overview of how and why the company began its transition to becoming a truly customer-centric business and walk through what this journey really looked like from an insiders perspective.
#MITXECS - Becoming a Customer-Centric Organization from MITX
]]> 470 2 https://cdn.slidesharecdn.com/ss_thumbnails/becomingacustomer-centricorganization-150305134749-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #MITXData 2014 - The Consumer-First World: 8 Digital Trends Changing the Way Consumers Connect with Brands /slideshow/mitxdata-2014-the-consumerfirst-world-8-digital-trends-changing-the-way-consumers-connect-with-brands/41721237 microsoftdigitaltrendsoverviewmitxevent-141118143614-conversion-gate02
2014 MITX Data & Analytics Summit The Consumer-First World: 8 Digital Trends Changing the Way Consumers Connect with Brands Speaker: Nathalie Krup (@nathaliekrup), Global Consumer Insights Manager, Microsoft Advertising Which digital and social media trends can we expect in coming years? What does the future of digital behavior and technology look like? Microsoft Advertising, IPG Mediabrands, and The Future Laboratory partnered to delve into emerging global digital trends that shed light on how consumers relationships with technology have evolved and reveal their expectations around data, privacy, creativity, and the ways technology can enhance their lives. Well take you through these eight fascinating trends, discuss what they mean for brands and how you as marketing and advertising professionals can benefit from this evolving digital landscape.]]>
2014 MITX Data & Analytics Summit The Consumer-First World: 8 Digital Trends Changing the Way Consumers Connect with Brands Speaker: Nathalie Krup (@nathaliekrup), Global Consumer Insights Manager, Microsoft Advertising Which digital and social media trends can we expect in coming years? What does the future of digital behavior and technology look like? Microsoft Advertising, IPG Mediabrands, and The Future Laboratory partnered to delve into emerging global digital trends that shed light on how consumers relationships with technology have evolved and reveal their expectations around data, privacy, creativity, and the ways technology can enhance their lives. Well take you through these eight fascinating trends, discuss what they mean for brands and how you as marketing and advertising professionals can benefit from this evolving digital landscape.]]> Tue, 18 Nov 2014 14:36:14 GMT /slideshow/mitxdata-2014-the-consumerfirst-world-8-digital-trends-changing-the-way-consumers-connect-with-brands/41721237 MassITX@slideshare.net(MassITX) #MITXData 2014 - The Consumer-First World: 8 Digital Trends Changing the Way Consumers Connect with Brands MassITX 2014 MITX Data & Analytics Summit The Consumer-First World: 8 Digital Trends Changing the Way Consumers Connect with Brands Speaker: Nathalie Krup (@nathaliekrup), Global Consumer Insights Manager, Microsoft Advertising Which digital and social media trends can we expect in coming years? What does the future of digital behavior and technology look like? Microsoft Advertising, IPG Mediabrands, and The Future Laboratory partnered to delve into emerging global digital trends that shed light on how consumers relationships with technology have evolved and reveal their expectations around data, privacy, creativity, and the ways technology can enhance their lives. Well take you through these eight fascinating trends, discuss what they mean for brands and how you as marketing and advertising professionals can benefit from this evolving digital landscape. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/microsoftdigitaltrendsoverviewmitxevent-141118143614-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2014 MITX Data &amp; Analytics Summit The Consumer-First World: 8 Digital Trends Changing the Way Consumers Connect with Brands Speaker: Nathalie Krup (@nathaliekrup), Global Consumer Insights Manager, Microsoft Advertising Which digital and social media trends can we expect in coming years? What does the future of digital behavior and technology look like? Microsoft Advertising, IPG Mediabrands, and The Future Laboratory partnered to delve into emerging global digital trends that shed light on how consumers relationships with technology have evolved and reveal their expectations around data, privacy, creativity, and the ways technology can enhance their lives. Well take you through these eight fascinating trends, discuss what they mean for brands and how you as marketing and advertising professionals can benefit from this evolving digital landscape.
#MITXData 2014 - The Consumer-First World: 8 Digital Trends Changing the Way Consumers Connect with Brands from MITX
]]> 616 3 https://cdn.slidesharecdn.com/ss_thumbnails/microsoftdigitaltrendsoverviewmitxevent-141118143614-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #MITXData 2014 - Lessons From the Public Sector: How the City of Boston Is Leveraging the Data Deluge /slideshow/mitxdata-2014-lessons-from-the-public-sector-how-the-city-of-boston-is-leveraging-the-data-deluge/41718838 2014-11-13-mitxdeck-141118134055-conversion-gate01
2014 MITX Data & Analytics Summit Lessons From the Public Sector: How the City of Boston Is Leveraging the Data Deluge Speaker: Jascha Franklin-Hodge (@jfh), CIO, City of Boston Data, data, data - most of us are drowning in it. As our businesses grow and technology allows us to capture more if it, how can it be used in a way that benefits the customer? In this session, attendees will learn how the City of Boston is harnessing data and predictive analytics to improve its products and customer experience, becoming more transparent, and making itself accountable in the over 500 different public services the city provides its residents. Jascha Franklin-Hodge, Chief Information Officer of the City of Boston, will share how the Department of Innovation & Technology is turning big data into a competitive advantage, evolving products and service in a way that puts the customer first.]]>
2014 MITX Data & Analytics Summit Lessons From the Public Sector: How the City of Boston Is Leveraging the Data Deluge Speaker: Jascha Franklin-Hodge (@jfh), CIO, City of Boston Data, data, data - most of us are drowning in it. As our businesses grow and technology allows us to capture more if it, how can it be used in a way that benefits the customer? In this session, attendees will learn how the City of Boston is harnessing data and predictive analytics to improve its products and customer experience, becoming more transparent, and making itself accountable in the over 500 different public services the city provides its residents. Jascha Franklin-Hodge, Chief Information Officer of the City of Boston, will share how the Department of Innovation & Technology is turning big data into a competitive advantage, evolving products and service in a way that puts the customer first.]]> Tue, 18 Nov 2014 13:40:55 GMT /slideshow/mitxdata-2014-lessons-from-the-public-sector-how-the-city-of-boston-is-leveraging-the-data-deluge/41718838 MassITX@slideshare.net(MassITX) #MITXData 2014 - Lessons From the Public Sector: How the City of Boston Is Leveraging the Data Deluge MassITX 2014 MITX Data & Analytics Summit Lessons From the Public Sector: How the City of Boston Is Leveraging the Data Deluge Speaker: Jascha Franklin-Hodge (@jfh), CIO, City of Boston Data, data, data - most of us are drowning in it. As our businesses grow and technology allows us to capture more if it, how can it be used in a way that benefits the customer? In this session, attendees will learn how the City of Boston is harnessing data and predictive analytics to improve its products and customer experience, becoming more transparent, and making itself accountable in the over 500 different public services the city provides its residents. Jascha Franklin-Hodge, Chief Information Officer of the City of Boston, will share how the Department of Innovation & Technology is turning big data into a competitive advantage, evolving products and service in a way that puts the customer first. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014-11-13-mitxdeck-141118134055-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2014 MITX Data &amp; Analytics Summit Lessons From the Public Sector: How the City of Boston Is Leveraging the Data Deluge Speaker: Jascha Franklin-Hodge (@jfh), CIO, City of Boston Data, data, data - most of us are drowning in it. As our businesses grow and technology allows us to capture more if it, how can it be used in a way that benefits the customer? In this session, attendees will learn how the City of Boston is harnessing data and predictive analytics to improve its products and customer experience, becoming more transparent, and making itself accountable in the over 500 different public services the city provides its residents. Jascha Franklin-Hodge, Chief Information Officer of the City of Boston, will share how the Department of Innovation &amp; Technology is turning big data into a competitive advantage, evolving products and service in a way that puts the customer first.
#MITXData 2014 - Lessons From the Public Sector: How the City of Boston Is Leveraging the Data Deluge from MITX
]]> 461 1 https://cdn.slidesharecdn.com/ss_thumbnails/2014-11-13-mitxdeck-141118134055-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #MITXData 2014 - Integration of Online & Offline Data /slideshow/mitx-data-analytics-summit-ppt-talbots/41712073 mitxdataanalyticssummitppttalbots-141118110454-conversion-gate02
2014 MITX Data & Analytics Summit Integration of Online & Offline Data Speaker: Paul Lazorisak, VP, Customer Marketing & Analytic, Talbots (@TalbotsOfficial) Completing the 360 degree view of customer behavior for marketing and analytics requires the integration of online and offline data. Connecting the dots is complex and imperfect. Success can lead to a robust brand experience across all channels, driving increased profits on lower costs. Paul Lazorisak will share his experiences in stitching together customer behavior across all channels and successfully utilizing this data in marketing and analytics.]]>
2014 MITX Data & Analytics Summit Integration of Online & Offline Data Speaker: Paul Lazorisak, VP, Customer Marketing & Analytic, Talbots (@TalbotsOfficial) Completing the 360 degree view of customer behavior for marketing and analytics requires the integration of online and offline data. Connecting the dots is complex and imperfect. Success can lead to a robust brand experience across all channels, driving increased profits on lower costs. Paul Lazorisak will share his experiences in stitching together customer behavior across all channels and successfully utilizing this data in marketing and analytics.]]> Tue, 18 Nov 2014 11:04:54 GMT /slideshow/mitx-data-analytics-summit-ppt-talbots/41712073 MassITX@slideshare.net(MassITX) #MITXData 2014 - Integration of Online & Offline Data MassITX 2014 MITX Data & Analytics Summit Integration of Online & Offline Data Speaker: Paul Lazorisak, VP, Customer Marketing & Analytic, Talbots (@TalbotsOfficial) Completing the 360 degree view of customer behavior for marketing and analytics requires the integration of online and offline data. Connecting the dots is complex and imperfect. Success can lead to a robust brand experience across all channels, driving increased profits on lower costs. Paul Lazorisak will share his experiences in stitching together customer behavior across all channels and successfully utilizing this data in marketing and analytics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mitxdataanalyticssummitppttalbots-141118110454-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2014 MITX Data &amp; Analytics Summit Integration of Online &amp; Offline Data Speaker: Paul Lazorisak, VP, Customer Marketing &amp; Analytic, Talbots (@TalbotsOfficial) Completing the 360 degree view of customer behavior for marketing and analytics requires the integration of online and offline data. Connecting the dots is complex and imperfect. Success can lead to a robust brand experience across all channels, driving increased profits on lower costs. Paul Lazorisak will share his experiences in stitching together customer behavior across all channels and successfully utilizing this data in marketing and analytics.
#MITXData 2014 - Integration of Online & Offline Data from MITX
]]> 466 3 https://cdn.slidesharecdn.com/ss_thumbnails/mitxdataanalyticssummitppttalbots-141118110454-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #MITXData 2014 - Opening Keynote: Mastering Marketing & Measurement in a Data-Driven Environment /slideshow/2014-41571798/41571798 mitxdataanalyticssummitkelloggaaronfettersfinal-141114132550-conversion-gate02
2014 MITX Data & Analytics Summit "Opening Keynote: Mastering Marketing & Measurement in a Data-Driven Environment" Speaker: Aaron Fetters (@fettersac), Director, Insights & Analytics Solutions Center, Kellogg Company Market Mix Models, Programmatic, Viewability, Data Management Platforms, Attribution Models, and more todays marketers are bombarded by tech-heavy buzzwords. How can marketing and measurement professionals take a simple approach that turns these buzzwords into a strategy of driving continual marketing effectiveness improvements? Aaron Fetters will share how Kellogg has organized for and implemented leading-edge capabilities in this space and his principles for mastering measurement in todays data-driven environment. http://blog.mitx.org/2014-data-summmit/]]>
2014 MITX Data & Analytics Summit "Opening Keynote: Mastering Marketing & Measurement in a Data-Driven Environment" Speaker: Aaron Fetters (@fettersac), Director, Insights & Analytics Solutions Center, Kellogg Company Market Mix Models, Programmatic, Viewability, Data Management Platforms, Attribution Models, and more todays marketers are bombarded by tech-heavy buzzwords. How can marketing and measurement professionals take a simple approach that turns these buzzwords into a strategy of driving continual marketing effectiveness improvements? Aaron Fetters will share how Kellogg has organized for and implemented leading-edge capabilities in this space and his principles for mastering measurement in todays data-driven environment. http://blog.mitx.org/2014-data-summmit/]]> Fri, 14 Nov 2014 13:25:50 GMT /slideshow/2014-41571798/41571798 MassITX@slideshare.net(MassITX) #MITXData 2014 - Opening Keynote: Mastering Marketing & Measurement in a Data-Driven Environment MassITX 2014 MITX Data & Analytics Summit "Opening Keynote: Mastering Marketing & Measurement in a Data-Driven Environment" Speaker: Aaron Fetters (@fettersac), Director, Insights & Analytics Solutions Center, Kellogg Company Market Mix Models, Programmatic, Viewability, Data Management Platforms, Attribution Models, and more todays marketers are bombarded by tech-heavy buzzwords. How can marketing and measurement professionals take a simple approach that turns these buzzwords into a strategy of driving continual marketing effectiveness improvements? Aaron Fetters will share how Kellogg has organized for and implemented leading-edge capabilities in this space and his principles for mastering measurement in todays data-driven environment. http://blog.mitx.org/2014-data-summmit/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mitxdataanalyticssummitkelloggaaronfettersfinal-141114132550-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2014 MITX Data &amp; Analytics Summit &quot;Opening Keynote: Mastering Marketing &amp; Measurement in a Data-Driven Environment&quot; Speaker: Aaron Fetters (@fettersac), Director, Insights &amp; Analytics Solutions Center, Kellogg Company Market Mix Models, Programmatic, Viewability, Data Management Platforms, Attribution Models, and more todays marketers are bombarded by tech-heavy buzzwords. How can marketing and measurement professionals take a simple approach that turns these buzzwords into a strategy of driving continual marketing effectiveness improvements? Aaron Fetters will share how Kellogg has organized for and implemented leading-edge capabilities in this space and his principles for mastering measurement in todays data-driven environment. http://blog.mitx.org/2014-data-summmit/
#MITXData 2014 - Opening Keynote: Mastering Marketing & Measurement in a Data-Driven Environment from MITX
]]> 2104 5 https://cdn.slidesharecdn.com/ss_thumbnails/mitxdataanalyticssummitkelloggaaronfettersfinal-141114132550-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #MITXData 2014 - Leveraging Self-Service Business Intelligence to Drive Marketing Analytics & Insight /slideshow/mitxdata-2014-leveraging-selfservice-business-intelligence-to-drive-marketing-analytics-insight/41571705 mitxdataanalyticssummitpptselfserviceanalytics-141114132334-conversion-gate02
2014 MITX Data & Analytics Summit "Leveraging Self-Service Business Intelligence to Drive Marketing Analytics & Insight" Speaker: Carmen Taglienti (@carmtag), Business Intelligence & Data Management Practice Lead, Slalom Consulting Advancements in the BI technology ecosystem and the application of these capabilities to marketing analytics has enabled better, faster, and more accurate insight. In addition to the advancements in technology, marketing organizations look to embrace analytics and put the tools that support them into the hands of the decision makers in a self-service way. Typically organizations adopt analytics (and the supporting technology) across the enterprise according to the principles of "the analytics driven organization." This session will introduce an Analytics Maturity model that enables an analytics-driven marketing organization to assess current proficiencies, and understand the capabilities required to achieve its desired state of analytics maturity. This discussion will also cover the alignment of technology solutions at the various levels of the Analytics Maturity model, as well as the drive toward self-service, easy to use analytics. Finally, the presenter will demonstrate the use of real-time data acquisition and analytics to drive marketing insight. http://blog.mitx.org/2014-data-summmit/]]>
2014 MITX Data & Analytics Summit "Leveraging Self-Service Business Intelligence to Drive Marketing Analytics & Insight" Speaker: Carmen Taglienti (@carmtag), Business Intelligence & Data Management Practice Lead, Slalom Consulting Advancements in the BI technology ecosystem and the application of these capabilities to marketing analytics has enabled better, faster, and more accurate insight. In addition to the advancements in technology, marketing organizations look to embrace analytics and put the tools that support them into the hands of the decision makers in a self-service way. Typically organizations adopt analytics (and the supporting technology) across the enterprise according to the principles of "the analytics driven organization." This session will introduce an Analytics Maturity model that enables an analytics-driven marketing organization to assess current proficiencies, and understand the capabilities required to achieve its desired state of analytics maturity. This discussion will also cover the alignment of technology solutions at the various levels of the Analytics Maturity model, as well as the drive toward self-service, easy to use analytics. Finally, the presenter will demonstrate the use of real-time data acquisition and analytics to drive marketing insight. http://blog.mitx.org/2014-data-summmit/]]> Fri, 14 Nov 2014 13:23:34 GMT /slideshow/mitxdata-2014-leveraging-selfservice-business-intelligence-to-drive-marketing-analytics-insight/41571705 MassITX@slideshare.net(MassITX) #MITXData 2014 - Leveraging Self-Service Business Intelligence to Drive Marketing Analytics & Insight MassITX 2014 MITX Data & Analytics Summit "Leveraging Self-Service Business Intelligence to Drive Marketing Analytics & Insight" Speaker: Carmen Taglienti (@carmtag), Business Intelligence & Data Management Practice Lead, Slalom Consulting Advancements in the BI technology ecosystem and the application of these capabilities to marketing analytics has enabled better, faster, and more accurate insight. In addition to the advancements in technology, marketing organizations look to embrace analytics and put the tools that support them into the hands of the decision makers in a self-service way. Typically organizations adopt analytics (and the supporting technology) across the enterprise according to the principles of "the analytics driven organization." This session will introduce an Analytics Maturity model that enables an analytics-driven marketing organization to assess current proficiencies, and understand the capabilities required to achieve its desired state of analytics maturity. This discussion will also cover the alignment of technology solutions at the various levels of the Analytics Maturity model, as well as the drive toward self-service, easy to use analytics. Finally, the presenter will demonstrate the use of real-time data acquisition and analytics to drive marketing insight. http://blog.mitx.org/2014-data-summmit/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mitxdataanalyticssummitpptselfserviceanalytics-141114132334-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2014 MITX Data &amp; Analytics Summit &quot;Leveraging Self-Service Business Intelligence to Drive Marketing Analytics &amp; Insight&quot; Speaker: Carmen Taglienti (@carmtag), Business Intelligence &amp; Data Management Practice Lead, Slalom Consulting Advancements in the BI technology ecosystem and the application of these capabilities to marketing analytics has enabled better, faster, and more accurate insight. In addition to the advancements in technology, marketing organizations look to embrace analytics and put the tools that support them into the hands of the decision makers in a self-service way. Typically organizations adopt analytics (and the supporting technology) across the enterprise according to the principles of &quot;the analytics driven organization.&quot; This session will introduce an Analytics Maturity model that enables an analytics-driven marketing organization to assess current proficiencies, and understand the capabilities required to achieve its desired state of analytics maturity. This discussion will also cover the alignment of technology solutions at the various levels of the Analytics Maturity model, as well as the drive toward self-service, easy to use analytics. Finally, the presenter will demonstrate the use of real-time data acquisition and analytics to drive marketing insight. http://blog.mitx.org/2014-data-summmit/
#MITXData 2014 - Leveraging Self-Service Business Intelligence to Drive Marketing Analytics & Insight from MITX
]]> 3370 6 https://cdn.slidesharecdn.com/ss_thumbnails/mitxdataanalyticssummitpptselfserviceanalytics-141114132334-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 MITX 2013 Recap /slideshow/mitx-2013-pictures/29530817 mitx2013pictures-131227145623-phpapp02
2013 was an amazing year here at MITX and we wanted to say thank you to everyone who contributed that. This is just a small recap of some of our favorite memories from this past year. Enjoy!]]>
2013 was an amazing year here at MITX and we wanted to say thank you to everyone who contributed that. This is just a small recap of some of our favorite memories from this past year. Enjoy!]]> Fri, 27 Dec 2013 14:56:23 GMT /slideshow/mitx-2013-pictures/29530817 MassITX@slideshare.net(MassITX) MITX 2013 Recap MassITX 2013 was an amazing year here at MITX and we wanted to say thank you to everyone who contributed that. This is just a small recap of some of our favorite memories from this past year. Enjoy! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mitx2013pictures-131227145623-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2013 was an amazing year here at MITX and we wanted to say thank you to everyone who contributed that. This is just a small recap of some of our favorite memories from this past year. Enjoy!
MITX 2013 Recap from MITX
]]> 434 2 https://cdn.slidesharecdn.com/ss_thumbnails/mitx2013pictures-131227145623-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #MITXData "The Impending Transformation of Market Research" presented by Microsoft Research /slideshow/mitx-data-summit-ms-pdf-to-distribute/25730168 mitxdatasummitmspdf-todistribute-130829145919-phpapp01
-David Rothschild, Economist, Microsoft Research For over 75 years survey research has been relatively static; ask a random sample from a representative group of users or a focus group what they would do and report the result. In this session, David Rothschild (Economist, MSR - NYC) will demonstrate how survey research can be more efficient for creating both a snapshot of the present and forecasts of the future, with new questions and accompanying methodology that can utilize more cost effective non-representative samples. The resulting snapshots and forecasts are not only more accurate than standard methods, but more timely and granular, relevant for the stakeholders, and more cost effective. Combined with a nascent growth in our ability to harness social media other new data sources, David will help explain the transformation of market research that will happen next few years.]]>
-David Rothschild, Economist, Microsoft Research For over 75 years survey research has been relatively static; ask a random sample from a representative group of users or a focus group what they would do and report the result. In this session, David Rothschild (Economist, MSR - NYC) will demonstrate how survey research can be more efficient for creating both a snapshot of the present and forecasts of the future, with new questions and accompanying methodology that can utilize more cost effective non-representative samples. The resulting snapshots and forecasts are not only more accurate than standard methods, but more timely and granular, relevant for the stakeholders, and more cost effective. Combined with a nascent growth in our ability to harness social media other new data sources, David will help explain the transformation of market research that will happen next few years.]]> Thu, 29 Aug 2013 14:59:19 GMT /slideshow/mitx-data-summit-ms-pdf-to-distribute/25730168 MassITX@slideshare.net(MassITX) #MITXData "The Impending Transformation of Market Research" presented by Microsoft Research MassITX -David Rothschild, Economist, Microsoft Research For over 75 years survey research has been relatively static; ask a random sample from a representative group of users or a focus group what they would do and report the result. In this session, David Rothschild (Economist, MSR - NYC) will demonstrate how survey research can be more efficient for creating both a snapshot of the present and forecasts of the future, with new questions and accompanying methodology that can utilize more cost effective non-representative samples. The resulting snapshots and forecasts are not only more accurate than standard methods, but more timely and granular, relevant for the stakeholders, and more cost effective. Combined with a nascent growth in our ability to harness social media other new data sources, David will help explain the transformation of market research that will happen next few years. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mitxdatasummitmspdf-todistribute-130829145919-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> -David Rothschild, Economist, Microsoft Research For over 75 years survey research has been relatively static; ask a random sample from a representative group of users or a focus group what they would do and report the result. In this session, David Rothschild (Economist, MSR - NYC) will demonstrate how survey research can be more efficient for creating both a snapshot of the present and forecasts of the future, with new questions and accompanying methodology that can utilize more cost effective non-representative samples. The resulting snapshots and forecasts are not only more accurate than standard methods, but more timely and granular, relevant for the stakeholders, and more cost effective. Combined with a nascent growth in our ability to harness social media other new data sources, David will help explain the transformation of market research that will happen next few years.
#MITXData "The Impending Transformation of Market Research" presented by Microsoft Research from MITX
]]> 395 4 https://cdn.slidesharecdn.com/ss_thumbnails/mitxdatasummitmspdf-todistribute-130829145919-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #MITXData "The Secret Sauce to Manageable Personalization: Small Steps, Big Impacts" presented by Agency Oasis /slideshow/mitxdata-25730101/25730101 mitxdatasummitagencyoasisslidedeck-130829145651-phpapp01
-Jason Fields, Vice President, Agency Oasis -Nick Laidlaw, Chief Technology Officer, Agency Oasis We all know we should be creating personalized experiences, but knowing is very different than pulling the trigger and understanding how to actually do it. What data is most important? Which actions are best to personalize? Which behaviors do you measure? In this session, Agency Oasis will offer a presentation of what to consider when planning for personalization from a behavioral analysis perspective, and will describe how to use data for personalized experiences when faced with limited resources. After the presentation, the attendees will be invited to participate in an interactive planning session for a 'Client' where we can see how deeply personalization can contribute to conversion, brand advocacy and heightened User Experience.]]>
-Jason Fields, Vice President, Agency Oasis -Nick Laidlaw, Chief Technology Officer, Agency Oasis We all know we should be creating personalized experiences, but knowing is very different than pulling the trigger and understanding how to actually do it. What data is most important? Which actions are best to personalize? Which behaviors do you measure? In this session, Agency Oasis will offer a presentation of what to consider when planning for personalization from a behavioral analysis perspective, and will describe how to use data for personalized experiences when faced with limited resources. After the presentation, the attendees will be invited to participate in an interactive planning session for a 'Client' where we can see how deeply personalization can contribute to conversion, brand advocacy and heightened User Experience.]]> Thu, 29 Aug 2013 14:56:51 GMT /slideshow/mitxdata-25730101/25730101 MassITX@slideshare.net(MassITX) #MITXData "The Secret Sauce to Manageable Personalization: Small Steps, Big Impacts" presented by Agency Oasis MassITX -Jason Fields, Vice President, Agency Oasis -Nick Laidlaw, Chief Technology Officer, Agency Oasis We all know we should be creating personalized experiences, but knowing is very different than pulling the trigger and understanding how to actually do it. What data is most important? Which actions are best to personalize? Which behaviors do you measure? In this session, Agency Oasis will offer a presentation of what to consider when planning for personalization from a behavioral analysis perspective, and will describe how to use data for personalized experiences when faced with limited resources. After the presentation, the attendees will be invited to participate in an interactive planning session for a 'Client' where we can see how deeply personalization can contribute to conversion, brand advocacy and heightened User Experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mitxdatasummitagencyoasisslidedeck-130829145651-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> -Jason Fields, Vice President, Agency Oasis -Nick Laidlaw, Chief Technology Officer, Agency Oasis We all know we should be creating personalized experiences, but knowing is very different than pulling the trigger and understanding how to actually do it. What data is most important? Which actions are best to personalize? Which behaviors do you measure? In this session, Agency Oasis will offer a presentation of what to consider when planning for personalization from a behavioral analysis perspective, and will describe how to use data for personalized experiences when faced with limited resources. After the presentation, the attendees will be invited to participate in an interactive planning session for a &#39;Client&#39; where we can see how deeply personalization can contribute to conversion, brand advocacy and heightened User Experience.
#MITXData "The Secret Sauce to Manageable Personalization: Small Steps, Big Impacts" presented by Agency Oasis from MITX
]]> 408 3 https://cdn.slidesharecdn.com/ss_thumbnails/mitxdatasummitagencyoasisslidedeck-130829145651-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #MITXData "Leveraging Data and Analytics for Your Marketing Strategy" presented by Constant Contact and Care.com /slideshow/mitxdata/25730000 mitxdatasummitconstantcontactcare-130829145214-phpapp01
-Jesse Harriott, Ph.D., Chief Analytics Officer, Constant Contact -Dave Krupinksi, Co-Founder & Chief Technology Officer, Care.com You may remember the days before the Web, social media, mobile, and Big Data. Instinct was a prized business characteristic and it, rather than data, drove many corporate marketing decisions.Companies now say that they are "data-driven" and only make quantitative marketing decisions. But these same companies are also overwhelmed by the sheer volume of data at their disposal and how to best analyze it to shape critical marketing questions. The issue today is not the lack of data, but rather how to prioritize, access, and use data in real time so it has the greatest impact on your business. During this opening keynote, two top analytic leaders from major brands, Constant Contact and Care.com, will share best practices and proven strategies for incorporating analytics into your marketing strategy. Join Jesse Harriott, Chief Analytics Officer at Constant Contact, and Dave Krupinski, Co-founder and Chief Technology Officer at Care.com, as they discuss strategies to leverage data and analytics tools to inform marketing decisions and realize substantial ROI.]]>
-Jesse Harriott, Ph.D., Chief Analytics Officer, Constant Contact -Dave Krupinksi, Co-Founder & Chief Technology Officer, Care.com You may remember the days before the Web, social media, mobile, and Big Data. Instinct was a prized business characteristic and it, rather than data, drove many corporate marketing decisions.Companies now say that they are "data-driven" and only make quantitative marketing decisions. But these same companies are also overwhelmed by the sheer volume of data at their disposal and how to best analyze it to shape critical marketing questions. The issue today is not the lack of data, but rather how to prioritize, access, and use data in real time so it has the greatest impact on your business. During this opening keynote, two top analytic leaders from major brands, Constant Contact and Care.com, will share best practices and proven strategies for incorporating analytics into your marketing strategy. Join Jesse Harriott, Chief Analytics Officer at Constant Contact, and Dave Krupinski, Co-founder and Chief Technology Officer at Care.com, as they discuss strategies to leverage data and analytics tools to inform marketing decisions and realize substantial ROI.]]> Thu, 29 Aug 2013 14:52:14 GMT /slideshow/mitxdata/25730000 MassITX@slideshare.net(MassITX) #MITXData "Leveraging Data and Analytics for Your Marketing Strategy" presented by Constant Contact and Care.com MassITX -Jesse Harriott, Ph.D., Chief Analytics Officer, Constant Contact -Dave Krupinksi, Co-Founder & Chief Technology Officer, Care.com You may remember the days before the Web, social media, mobile, and Big Data. Instinct was a prized business characteristic and it, rather than data, drove many corporate marketing decisions.Companies now say that they are "data-driven" and only make quantitative marketing decisions. But these same companies are also overwhelmed by the sheer volume of data at their disposal and how to best analyze it to shape critical marketing questions. The issue today is not the lack of data, but rather how to prioritize, access, and use data in real time so it has the greatest impact on your business. During this opening keynote, two top analytic leaders from major brands, Constant Contact and Care.com, will share best practices and proven strategies for incorporating analytics into your marketing strategy. Join Jesse Harriott, Chief Analytics Officer at Constant Contact, and Dave Krupinski, Co-founder and Chief Technology Officer at Care.com, as they discuss strategies to leverage data and analytics tools to inform marketing decisions and realize substantial ROI. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mitxdatasummitconstantcontactcare-130829145214-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> -Jesse Harriott, Ph.D., Chief Analytics Officer, Constant Contact -Dave Krupinksi, Co-Founder &amp; Chief Technology Officer, Care.com You may remember the days before the Web, social media, mobile, and Big Data. Instinct was a prized business characteristic and it, rather than data, drove many corporate marketing decisions.Companies now say that they are &quot;data-driven&quot; and only make quantitative marketing decisions. But these same companies are also overwhelmed by the sheer volume of data at their disposal and how to best analyze it to shape critical marketing questions. The issue today is not the lack of data, but rather how to prioritize, access, and use data in real time so it has the greatest impact on your business. During this opening keynote, two top analytic leaders from major brands, Constant Contact and Care.com, will share best practices and proven strategies for incorporating analytics into your marketing strategy. Join Jesse Harriott, Chief Analytics Officer at Constant Contact, and Dave Krupinski, Co-founder and Chief Technology Officer at Care.com, as they discuss strategies to leverage data and analytics tools to inform marketing decisions and realize substantial ROI.
#MITXData "Leveraging Data and Analytics for Your Marketing Strategy" presented by Constant Contact and Care.com from MITX
]]> 552 4 https://cdn.slidesharecdn.com/ss_thumbnails/mitxdatasummitconstantcontactcare-130829145214-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #MITXData "How the Data Revolution is Turning the Marketing World Upside Down" presented by Experian QAS and Forrester /slideshow/mitxdata-experian-forrester-slide-deck/25729921 mitxdatasummitexperianforresterslidedeck-130829144847-phpapp01
-Michele Goetz, Senior Analyst, Forrester -Beatriz Santin, Senior Director of Marketing and Product, Experian QAS Ever wished the data revolution never came and threw your world into chaos? Know that you can't turn back but don't know where to start or how to get there fast? Excited to finally have a seat at the table but anxious about how to deliver against rising expectations? This session presented by Experian QAS, a part of Experian Marketing Services, and Forrester will explore the sentiments of marketers as we change our day-to-day and look for new avenues to propel business growth. From B2B to B2C, relevance is more important than ever but how can we leverage data to make our brands stand out amongst all the others? Join to hear case studies and practical advice to guide you in a world where data is there not only for you but also for your customers and your competitors to analyze and to consume.]]>
-Michele Goetz, Senior Analyst, Forrester -Beatriz Santin, Senior Director of Marketing and Product, Experian QAS Ever wished the data revolution never came and threw your world into chaos? Know that you can't turn back but don't know where to start or how to get there fast? Excited to finally have a seat at the table but anxious about how to deliver against rising expectations? This session presented by Experian QAS, a part of Experian Marketing Services, and Forrester will explore the sentiments of marketers as we change our day-to-day and look for new avenues to propel business growth. From B2B to B2C, relevance is more important than ever but how can we leverage data to make our brands stand out amongst all the others? Join to hear case studies and practical advice to guide you in a world where data is there not only for you but also for your customers and your competitors to analyze and to consume.]]> Thu, 29 Aug 2013 14:48:47 GMT /slideshow/mitxdata-experian-forrester-slide-deck/25729921 MassITX@slideshare.net(MassITX) #MITXData "How the Data Revolution is Turning the Marketing World Upside Down" presented by Experian QAS and Forrester MassITX -Michele Goetz, Senior Analyst, Forrester -Beatriz Santin, Senior Director of Marketing and Product, Experian QAS Ever wished the data revolution never came and threw your world into chaos? Know that you can't turn back but don't know where to start or how to get there fast? Excited to finally have a seat at the table but anxious about how to deliver against rising expectations? This session presented by Experian QAS, a part of Experian Marketing Services, and Forrester will explore the sentiments of marketers as we change our day-to-day and look for new avenues to propel business growth. From B2B to B2C, relevance is more important than ever but how can we leverage data to make our brands stand out amongst all the others? Join to hear case studies and practical advice to guide you in a world where data is there not only for you but also for your customers and your competitors to analyze and to consume. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mitxdatasummitexperianforresterslidedeck-130829144847-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> -Michele Goetz, Senior Analyst, Forrester -Beatriz Santin, Senior Director of Marketing and Product, Experian QAS Ever wished the data revolution never came and threw your world into chaos? Know that you can&#39;t turn back but don&#39;t know where to start or how to get there fast? Excited to finally have a seat at the table but anxious about how to deliver against rising expectations? This session presented by Experian QAS, a part of Experian Marketing Services, and Forrester will explore the sentiments of marketers as we change our day-to-day and look for new avenues to propel business growth. From B2B to B2C, relevance is more important than ever but how can we leverage data to make our brands stand out amongst all the others? Join to hear case studies and practical advice to guide you in a world where data is there not only for you but also for your customers and your competitors to analyze and to consume.
#MITXData "How the Data Revolution is Turning the Marketing World Upside Down" presented by Experian QAS and Forrester from MITX
]]> 829 3 https://cdn.slidesharecdn.com/ss_thumbnails/mitxdatasummitexperianforresterslidedeck-130829144847-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 MITX's Digital State of the State Report /MassITX/mitxs-digital-state-of-the-state-report-15940079 mitxsdigitalstateofthestatereport-130110180754-phpapp01
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]]> Thu, 10 Jan 2013 18:07:54 GMT /MassITX/mitxs-digital-state-of-the-state-report-15940079 MassITX@slideshare.net(MassITX) MITX's Digital State of the State Report MassITX <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mitxsdigitalstateofthestatereport-130110180754-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
MITX's Digital State of the State Report from MITX
]]> 6374 5 https://cdn.slidesharecdn.com/ss_thumbnails/mitxsdigitalstateofthestatereport-130110180754-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Diigtal UpFronts /slideshow/diigtal-upfronts/13248802 diigtalupfrontspov5-23-2012-120608073847-phpapp01
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]]> Fri, 08 Jun 2012 07:38:45 GMT /slideshow/diigtal-upfronts/13248802 MassITX@slideshare.net(MassITX) Diigtal UpFronts MassITX <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/diigtalupfrontspov5-23-2012-120608073847-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Diigtal UpFronts from MITX
]]> 927 3 https://cdn.slidesharecdn.com/ss_thumbnails/diigtalupfrontspov5-23-2012-120608073847-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-MassITX-48x48.jpg?cb=1539869909 www.mitx.org https://cdn.slidesharecdn.com/ss_thumbnails/mitxecommerce2015-evergagefinal-150305142542-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mitxecs-driving-ecommerce-revenue-with-realtime-experience-personalization/45488548 #MITXECS - Driving eCo... https://cdn.slidesharecdn.com/ss_thumbnails/mitxecommerce2015verndale-150305141510-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mitx-e-commerce-2015-verndalefinal/45488102 #MITXECS - Crawl, Walk... https://cdn.slidesharecdn.com/ss_thumbnails/holidaywrap-up-150305141500-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mitxecs-holiday-wrapup-the-evolution-of-a-contentdriven-commerce-business/45488094 #MITXECS - Holiday Wra...