ºÝºÝߣshows by User: MattGreen6 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: MattGreen6 / Thu, 12 Apr 2018 09:32:44 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: MattGreen6 WFA Global Viewability Benchmarking /slideshow/wfa-global-viewability-benchmarking/93653340 wfaglobalviewabilitylevelsforslideshare-180412093244
'Viewability' is a measurement metric that defines whether a digital ad had the opportunity to be seen (i.e. whether it was within the viewable pane of the browser). The Media Rating Council (MRC) defines an ad as viewable when 50% of the surface area is in-view for at least one second (or 50% for two seconds for video). The IAB consider this to be a standard that advertisers can trade against though there are brands (and markets) who believe this standard should be higher. By aggregating data from seven leading verification companies, WFA has produced the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.]]>
'Viewability' is a measurement metric that defines whether a digital ad had the opportunity to be seen (i.e. whether it was within the viewable pane of the browser). The Media Rating Council (MRC) defines an ad as viewable when 50% of the surface area is in-view for at least one second (or 50% for two seconds for video). The IAB consider this to be a standard that advertisers can trade against though there are brands (and markets) who believe this standard should be higher. By aggregating data from seven leading verification companies, WFA has produced the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.]]> Thu, 12 Apr 2018 09:32:44 GMT /slideshow/wfa-global-viewability-benchmarking/93653340 MattGreen6@slideshare.net(MattGreen6) WFA Global Viewability Benchmarking MattGreen6 'Viewability' is a measurement metric that defines whether a digital ad had the opportunity to be seen (i.e. whether it was within the viewable pane of the browser). The Media Rating Council (MRC) defines an ad as viewable when 50% of the surface area is in-view for at least one second (or 50% for two seconds for video). The IAB consider this to be a standard that advertisers can trade against though there are brands (and markets) who believe this standard should be higher. By aggregating data from seven leading verification companies, WFA has produced the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wfaglobalviewabilitylevelsforslideshare-180412093244-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &#39;Viewability&#39; is a measurement metric that defines whether a digital ad had the opportunity to be seen (i.e. whether it was within the viewable pane of the browser). The Media Rating Council (MRC) defines an ad as viewable when 50% of the surface area is in-view for at least one second (or 50% for two seconds for video). The IAB consider this to be a standard that advertisers can trade against though there are brands (and markets) who believe this standard should be higher. By aggregating data from seven leading verification companies, WFA has produced the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.
WFA Global Viewability Benchmarking from Matt Green
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