ºÝºÝߣshows by User: MegumiTsukada / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: MegumiTsukada / Tue, 02 Apr 2019 09:03:11 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: MegumiTsukada Semrush Ranking Factors Study 2.0 April 2019 /slideshow/se-mrush-rankingfactorsstudy20-139216034/139216034 semrushrankingfactorsstudy20-190402090311
In June 2017, SEMrush conducted its first Ranking Factors research, based on the scope of 600,000+ keywords, in order to shed light on what really impacts search results. We analyzed the 12 most prominent and controversial factors and came up with a conclusion that direct traffic is the top ranking factor these days.]]>
In June 2017, SEMrush conducted its first Ranking Factors research, based on the scope of 600,000+ keywords, in order to shed light on what really impacts search results. We analyzed the 12 most prominent and controversial factors and came up with a conclusion that direct traffic is the top ranking factor these days.]]> Tue, 02 Apr 2019 09:03:11 GMT /slideshow/se-mrush-rankingfactorsstudy20-139216034/139216034 MegumiTsukada@slideshare.net(MegumiTsukada) Semrush Ranking Factors Study 2.0 April 2019 MegumiTsukada In June 2017, SEMrush conducted its first Ranking Factors research, based on the scope of 600,000+ keywords, in order to shed light on what really impacts search results. We analyzed the 12 most prominent and controversial factors and came up with a conclusion that direct traffic is the top ranking factor these days. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semrushrankingfactorsstudy20-190402090311-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In June 2017, SEMrush conducted its first Ranking Factors research, based on the scope of 600,000+ keywords, in order to shed light on what really impacts search results. We analyzed the 12 most prominent and controversial factors and came up with a conclusion that direct traffic is the top ranking factor these days.
Semrush Ranking Factors Study 2.0 April 2019 from Megumi Tsukada
]]> 174 3 https://cdn.slidesharecdn.com/ss_thumbnails/semrushrankingfactorsstudy20-190402090311-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The global Mobile Report Final English ComScore Data /slideshow/the-globalmobilereportfinalengwl3/99385875 the-global-mobile-report-final-eng-wl3-180529152537
Earlier in 2017, our Mobile’s Hierarchy of Needs report highlighted some key consumer behaviours on mobile devices that align with the human needs established in Maslow’s famous paper.]]>
Earlier in 2017, our Mobile’s Hierarchy of Needs report highlighted some key consumer behaviours on mobile devices that align with the human needs established in Maslow’s famous paper.]]> Tue, 29 May 2018 15:25:37 GMT /slideshow/the-globalmobilereportfinalengwl3/99385875 MegumiTsukada@slideshare.net(MegumiTsukada) The global Mobile Report Final English ComScore Data MegumiTsukada Earlier in 2017, our Mobile’s Hierarchy of Needs report highlighted some key consumer behaviours on mobile devices that align with the human needs established in Maslow’s famous paper. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-global-mobile-report-final-eng-wl3-180529152537-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Earlier in 2017, our Mobile’s Hierarchy of Needs report highlighted some key consumer behaviours on mobile devices that align with the human needs established in Maslow’s famous paper.
The global Mobile Report Final English ComScore Data from Megumi Tsukada
]]> 133 3 https://cdn.slidesharecdn.com/ss_thumbnails/the-global-mobile-report-final-eng-wl3-180529152537-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 2018 02 02_18_criteo_travel_report /MegumiTsukada/2018-02-0218criteotravelreport 2018020218criteotravelreport-180205084350
1. Mobile is still growing steadily, especially for Online Travel Agencies. 2. Tablet usage keeps declining across all travel categories. 3. Combining booking data can help make up for lower mobile performance. 4. Up to 80% of last-minute bookings are made on mobile devices. 5. Mobile is the majority for travel advertisers with a booking app. 6. App sees slightly more booking dollars per transaction than mobile web. 7. The conversion rate on app is 5 times higher than on mobile web.]]>
1. Mobile is still growing steadily, especially for Online Travel Agencies. 2. Tablet usage keeps declining across all travel categories. 3. Combining booking data can help make up for lower mobile performance. 4. Up to 80% of last-minute bookings are made on mobile devices. 5. Mobile is the majority for travel advertisers with a booking app. 6. App sees slightly more booking dollars per transaction than mobile web. 7. The conversion rate on app is 5 times higher than on mobile web.]]> Mon, 05 Feb 2018 08:43:49 GMT /MegumiTsukada/2018-02-0218criteotravelreport MegumiTsukada@slideshare.net(MegumiTsukada) 2018 02 02_18_criteo_travel_report MegumiTsukada 1. Mobile is still growing steadily, especially for Online Travel Agencies. 2. Tablet usage keeps declining across all travel categories. 3. Combining booking data can help make up for lower mobile performance. 4. Up to 80% of last-minute bookings are made on mobile devices. 5. Mobile is the majority for travel advertisers with a booking app. 6. App sees slightly more booking dollars per transaction than mobile web. 7. The conversion rate on app is 5 times higher than on mobile web. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2018020218criteotravelreport-180205084350-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 1. Mobile is still growing steadily, especially for Online Travel Agencies. 2. Tablet usage keeps declining across all travel categories. 3. Combining booking data can help make up for lower mobile performance. 4. Up to 80% of last-minute bookings are made on mobile devices. 5. Mobile is the majority for travel advertisers with a booking app. 6. App sees slightly more booking dollars per transaction than mobile web. 7. The conversion rate on app is 5 times higher than on mobile web.
2018 02 02_18_criteo_travel_report from Megumi Tsukada
]]> 54 1 https://cdn.slidesharecdn.com/ss_thumbnails/2018020218criteotravelreport-180205084350-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The ultimate marketers_guide_to_china_2 /slideshow/the-ultimate-marketersguidetochina2/79047670 theultimatemarketersguidetochina2-170822093706
• Special contributions by the biggest players in the market including Tencent, Baidu, Toutiao (Bytendence), NetEase Ads, 360 Total Security, Xiaomi & MOMO – all of which offered their best practices for success. • Comprehensive China specific data – mostly from Chinese sources you won’t find through a standard Google search • Tips for success by several non-Chinese advertisers who entered China and share their insights • Actionable one-pagers summarizing the top media players’ offering, in English ]]>
• Special contributions by the biggest players in the market including Tencent, Baidu, Toutiao (Bytendence), NetEase Ads, 360 Total Security, Xiaomi & MOMO – all of which offered their best practices for success. • Comprehensive China specific data – mostly from Chinese sources you won’t find through a standard Google search • Tips for success by several non-Chinese advertisers who entered China and share their insights • Actionable one-pagers summarizing the top media players’ offering, in English ]]> Tue, 22 Aug 2017 09:37:06 GMT /slideshow/the-ultimate-marketersguidetochina2/79047670 MegumiTsukada@slideshare.net(MegumiTsukada) The ultimate marketers_guide_to_china_2 MegumiTsukada • Special contributions by the biggest players in the market including Tencent, Baidu, Toutiao (Bytendence), NetEase Ads, 360 Total Security, Xiaomi & MOMO – all of which offered their best practices for success. • Comprehensive China specific data – mostly from Chinese sources you won’t find through a standard Google search • Tips for success by several non-Chinese advertisers who entered China and share their insights • Actionable one-pagers summarizing the top media players’ offering, in English <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theultimatemarketersguidetochina2-170822093706-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> • Special contributions by the biggest players in the market including Tencent, Baidu, Toutiao (Bytendence), NetEase Ads, 360 Total Security, Xiaomi &amp; MOMO – all of which offered their best practices for success. • Comprehensive China specific data – mostly from Chinese sources you won’t find through a standard Google search • Tips for success by several non-Chinese advertisers who entered China and share their insights • Actionable one-pagers summarizing the top media players’ offering, in English
The ultimate marketers_guide_to_china_2 from Megumi Tsukada
]]> 1104 7 https://cdn.slidesharecdn.com/ss_thumbnails/theultimatemarketersguidetochina2-170822093706-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/semrushrankingfactorsstudy20-190402090311-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/se-mrush-rankingfactorsstudy20-139216034/139216034 Semrush Ranking Factor... https://cdn.slidesharecdn.com/ss_thumbnails/the-global-mobile-report-final-eng-wl3-180529152537-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-globalmobilereportfinalengwl3/99385875 The global Mobile Repo... https://cdn.slidesharecdn.com/ss_thumbnails/2018020218criteotravelreport-180205084350-thumbnail.jpg?width=320&height=320&fit=bounds MegumiTsukada/2018-02-0218criteotravelreport 2018 02 02_18_criteo_t...