şÝşÝߣshows by User: MehrdadBeyaati / http://www.slideshare.net/images/logo.gif şÝşÝߣshows by User: MehrdadBeyaati / Sat, 06 Sep 2014 14:18:26 GMT şÝşÝߣShare feed for şÝşÝߣshows by User: MehrdadBeyaati Pleasure of Product Browsing on Facebook Affects Purchase Intention /MehrdadBeyaati/pleasure-of-product-browsing-on-facebook-affects-purchase-intention thesispresentation-140906141826-phpapp02
ABSTRACT The purpose of this study is to examine the motivations affecting consumers’ pleasure of product browsing on companies’ Facebook pages and their purchase intention. Previous studies on the related topics are from which the study methodology is derived. The developed hypotheses in this study are about the relationships among consumers’ motivations (extrinsic and intrinsic), pleasure of product browsing on companies’ Facebook pages and purchase intention. A questionnaire was administered to test the hypotheses of the study. To analyze the collected data from the questionnaires, software package for statistical analysis (SPSS) and smart partial least squares (SmartPLS) software were applied and the findings were presented and discussed to support the hypotheses. The findings in the study demonstrated that consumers’ purchase intention was affected by extrinsic and intrinsic motivations; furthermore, pleasure of browsing products on companies’ Facebook pages mediates this relationship. Among the different selected factors of extrinsic motivation, convenience had the greatest influence on consumers’ pleasure of product browsing on companies’ Facebook pages and perceived usefulness influenced consumers’ purchase intention more than other factors. Finally, socializing (as a factor of intrinsic motivation) had the greatest effect on consumers to have pleasure of product browsing on companies’ Facebook pages and lead to their intention to do purchase.]]>
ABSTRACT The purpose of this study is to examine the motivations affecting consumers’ pleasure of product browsing on companies’ Facebook pages and their purchase intention. Previous studies on the related topics are from which the study methodology is derived. The developed hypotheses in this study are about the relationships among consumers’ motivations (extrinsic and intrinsic), pleasure of product browsing on companies’ Facebook pages and purchase intention. A questionnaire was administered to test the hypotheses of the study. To analyze the collected data from the questionnaires, software package for statistical analysis (SPSS) and smart partial least squares (SmartPLS) software were applied and the findings were presented and discussed to support the hypotheses. The findings in the study demonstrated that consumers’ purchase intention was affected by extrinsic and intrinsic motivations; furthermore, pleasure of browsing products on companies’ Facebook pages mediates this relationship. Among the different selected factors of extrinsic motivation, convenience had the greatest influence on consumers’ pleasure of product browsing on companies’ Facebook pages and perceived usefulness influenced consumers’ purchase intention more than other factors. Finally, socializing (as a factor of intrinsic motivation) had the greatest effect on consumers to have pleasure of product browsing on companies’ Facebook pages and lead to their intention to do purchase.]]> Sat, 06 Sep 2014 14:18:26 GMT /MehrdadBeyaati/pleasure-of-product-browsing-on-facebook-affects-purchase-intention MehrdadBeyaati@slideshare.net(MehrdadBeyaati) Pleasure of Product Browsing on Facebook Affects Purchase Intention MehrdadBeyaati ABSTRACT The purpose of this study is to examine the motivations affecting consumers’ pleasure of product browsing on companies’ Facebook pages and their purchase intention. Previous studies on the related topics are from which the study methodology is derived. The developed hypotheses in this study are about the relationships among consumers’ motivations (extrinsic and intrinsic), pleasure of product browsing on companies’ Facebook pages and purchase intention. A questionnaire was administered to test the hypotheses of the study. To analyze the collected data from the questionnaires, software package for statistical analysis (SPSS) and smart partial least squares (SmartPLS) software were applied and the findings were presented and discussed to support the hypotheses. The findings in the study demonstrated that consumers’ purchase intention was affected by extrinsic and intrinsic motivations; furthermore, pleasure of browsing products on companies’ Facebook pages mediates this relationship. Among the different selected factors of extrinsic motivation, convenience had the greatest influence on consumers’ pleasure of product browsing on companies’ Facebook pages and perceived usefulness influenced consumers’ purchase intention more than other factors. Finally, socializing (as a factor of intrinsic motivation) had the greatest effect on consumers to have pleasure of product browsing on companies’ Facebook pages and lead to their intention to do purchase. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thesispresentation-140906141826-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ABSTRACT The purpose of this study is to examine the motivations affecting consumers’ pleasure of product browsing on companies’ Facebook pages and their purchase intention. Previous studies on the related topics are from which the study methodology is derived. The developed hypotheses in this study are about the relationships among consumers’ motivations (extrinsic and intrinsic), pleasure of product browsing on companies’ Facebook pages and purchase intention. A questionnaire was administered to test the hypotheses of the study. To analyze the collected data from the questionnaires, software package for statistical analysis (SPSS) and smart partial least squares (SmartPLS) software were applied and the findings were presented and discussed to support the hypotheses. The findings in the study demonstrated that consumers’ purchase intention was affected by extrinsic and intrinsic motivations; furthermore, pleasure of browsing products on companies’ Facebook pages mediates this relationship. Among the different selected factors of extrinsic motivation, convenience had the greatest influence on consumers’ pleasure of product browsing on companies’ Facebook pages and perceived usefulness influenced consumers’ purchase intention more than other factors. Finally, socializing (as a factor of intrinsic motivation) had the greatest effect on consumers to have pleasure of product browsing on companies’ Facebook pages and lead to their intention to do purchase.
Pleasure of Product Browsing on Facebook Affects Purchase Intention from Mehrdad Beyaati
]]> 670 13 https://cdn.slidesharecdn.com/ss_thumbnails/thesispresentation-140906141826-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-MehrdadBeyaati-48x48.jpg?cb=1410013106 Being "effective" through hard working and seriousness can bring "Effectiveness and Efficiency" for organizations. "Commitment" is a key to prosperity for both members and organizations. My advice: "Try to be the best and the most effective member of your organization."