端端舝shows by User: MelZianneTeo

端端舝shows by User: MelZianneTeo / http://www.slideshare.net/images/logo.gif 端端舝shows by User: MelZianneTeo / Fri, 27 Mar 2015 03:29:19 GMT 端端舝Share feed for 端端舝shows by User: MelZianneTeo 66簞捧倏賊啦晨喳幛梆捧插郭 /slideshow/66northfinal/46352222 66northslidepresentation-150327032919-conversion-gate01
PROJECT || Three colleagues and I worked collectively to conduct a three-month study, which assessed whether a foreign brand should or should not expand to the Boston market. The criteria was to select a brand with zero physical storefronts in the United States. Our group chose the premium Icelandic outerwear company, 66簞NORTH. We then used tools such as SWOT analysis, survey, FGI, and SPSS to collect and analyze qualitative and quantitative data. From our data analysis we were able to provide an overall conclusion and positioning suggestions.]]>
PROJECT || Three colleagues and I worked collectively to conduct a three-month study, which assessed whether a foreign brand should or should not expand to the Boston market. The criteria was to select a brand with zero physical storefronts in the United States. Our group chose the premium Icelandic outerwear company, 66簞NORTH. We then used tools such as SWOT analysis, survey, FGI, and SPSS to collect and analyze qualitative and quantitative data. From our data analysis we were able to provide an overall conclusion and positioning suggestions.]]> Fri, 27 Mar 2015 03:29:19 GMT /slideshow/66northfinal/46352222 MelZianneTeo@slideshare.net(MelZianneTeo) 66簞捧倏賊啦晨喳幛梆捧插郭 MelZianneTeo PROJECT || Three colleagues and I worked collectively to conduct a three-month study, which assessed whether a foreign brand should or should not expand to the Boston market. The criteria was to select a brand with zero physical storefronts in the United States. Our group chose the premium Icelandic outerwear company, 66簞NORTH. We then used tools such as SWOT analysis, survey, FGI, and SPSS to collect and analyze qualitative and quantitative data. From our data analysis we were able to provide an overall conclusion and positioning suggestions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/66northslidepresentation-150327032919-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> PROJECT || Three colleagues and I worked collectively to conduct a three-month study, which assessed whether a foreign brand should or should not expand to the Boston market. The criteria was to select a brand with zero physical storefronts in the United States. Our group chose the premium Icelandic outerwear company, 66簞NORTH. We then used tools such as SWOT analysis, survey, FGI, and SPSS to collect and analyze qualitative and quantitative data. From our data analysis we were able to provide an overall conclusion and positioning suggestions.

66撅啩倏賊啦晨喳幛梆捧插郭 from Mel Zianne Teo

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0 DUREX_FINAL /slideshow/durexfinal-45205761/45205761 f8c3e62d-d3ea-4a21-97db-96d9203e7e49-150226220628-conversion-gate02
UCD Capstone Project - Devised a marketing communications plan for a FMCG - chosen Durex targeted at the Singapore market in an estimated six-month campaign. Our overall marketing communications strategy and advertising collaterals designed specific to this IMC campaign has earned me and my team a distinction for our pitch.]]>
UCD Capstone Project - Devised a marketing communications plan for a FMCG - chosen Durex targeted at the Singapore market in an estimated six-month campaign. Our overall marketing communications strategy and advertising collaterals designed specific to this IMC campaign has earned me and my team a distinction for our pitch.]]> Thu, 26 Feb 2015 22:06:28 GMT /slideshow/durexfinal-45205761/45205761 MelZianneTeo@slideshare.net(MelZianneTeo) DUREX_FINAL MelZianneTeo UCD Capstone Project - Devised a marketing communications plan for a FMCG - chosen Durex targeted at the Singapore market in an estimated six-month campaign. Our overall marketing communications strategy and advertising collaterals designed specific to this IMC campaign has earned me and my team a distinction for our pitch. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/f8c3e62d-d3ea-4a21-97db-96d9203e7e49-150226220628-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> UCD Capstone Project - Devised a marketing communications plan for a FMCG - chosen Durex targeted at the Singapore market in an estimated six-month campaign. Our overall marketing communications strategy and advertising collaterals designed specific to this IMC campaign has earned me and my team a distinction for our pitch.

DUREX_FINAL from Mel Zianne Teo

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