ºÝºÝߣshows by User: Melissa_Breker / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: Melissa_Breker / Sat, 20 Feb 2016 20:35:26 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: Melissa_Breker Content and-customer-journeys Product Camp Vancouver #PCV16 /Melissa_Breker/content-andcustomerjourneys-product-camp-vancouver-pcv16 content-and-customer-journeysproductcamp2016-160220203526
Personas and customer journeys are fantastic tools to help understand who’s interacting with your products, how, and why. But what about the content? By mapping content to existing customer journeys, you can show stakeholders how content impacts customer experience to better design your products and services for memorable content experiences. This hands on workshop will provide a simple framework for you to take back to the office to implement. We'll chat about: * How content topics, messages, and triggers impact audience decisions * What questions you need for content mix and channels * Why it's important to look past content driven by features and benefits ]]>
Personas and customer journeys are fantastic tools to help understand who’s interacting with your products, how, and why. But what about the content? By mapping content to existing customer journeys, you can show stakeholders how content impacts customer experience to better design your products and services for memorable content experiences. This hands on workshop will provide a simple framework for you to take back to the office to implement. We'll chat about: * How content topics, messages, and triggers impact audience decisions * What questions you need for content mix and channels * Why it's important to look past content driven by features and benefits ]]> Sat, 20 Feb 2016 20:35:26 GMT /Melissa_Breker/content-andcustomerjourneys-product-camp-vancouver-pcv16 Melissa_Breker@slideshare.net(Melissa_Breker) Content and-customer-journeys Product Camp Vancouver #PCV16 Melissa_Breker Personas and customer journeys are fantastic tools to help understand who’s interacting with your products, how, and why. But what about the content? By mapping content to existing customer journeys, you can show stakeholders how content impacts customer experience to better design your products and services for memorable content experiences. This hands on workshop will provide a simple framework for you to take back to the office to implement. We'll chat about: * How content topics, messages, and triggers impact audience decisions * What questions you need for content mix and channels * Why it's important to look past content driven by features and benefits <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/content-and-customer-journeysproductcamp2016-160220203526-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Personas and customer journeys are fantastic tools to help understand who’s interacting with your products, how, and why. But what about the content? By mapping content to existing customer journeys, you can show stakeholders how content impacts customer experience to better design your products and services for memorable content experiences. This hands on workshop will provide a simple framework for you to take back to the office to implement. We&#39;ll chat about: * How content topics, messages, and triggers impact audience decisions * What questions you need for content mix and channels * Why it&#39;s important to look past content driven by features and benefits
Content and-customer-journeys Product Camp Vancouver #PCV16 from Melissa Breker
]]> 1151 5 https://cdn.slidesharecdn.com/ss_thumbnails/content-and-customer-journeysproductcamp2016-160220203526-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Connecting Content Strategy with Intelligent Content - Intelligent Content Conference 2015 /slideshow/melissa-breker-connectingcontentstrategywintelligentcontentmarch252015/46257436 melissabrekerconnectingcontentstrategywintelligentcontentmarch252015-150325034645-conversion-gate01
Connecting Content Strategy with Intelligent Content Intelligent Content Conference 2015 Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery. It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales.]]>
Connecting Content Strategy with Intelligent Content Intelligent Content Conference 2015 Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery. It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales.]]> Wed, 25 Mar 2015 03:46:44 GMT /slideshow/melissa-breker-connectingcontentstrategywintelligentcontentmarch252015/46257436 Melissa_Breker@slideshare.net(Melissa_Breker) Connecting Content Strategy with Intelligent Content - Intelligent Content Conference 2015 Melissa_Breker Connecting Content Strategy with Intelligent Content Intelligent Content Conference 2015 Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery. It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/melissabrekerconnectingcontentstrategywintelligentcontentmarch252015-150325034645-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Connecting Content Strategy with Intelligent Content Intelligent Content Conference 2015 Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery. It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales.
Connecting Content Strategy with Intelligent Content - Intelligent Content Conference 2015 from Melissa Breker
]]> 2013 2 https://cdn.slidesharecdn.com/ss_thumbnails/melissabrekerconnectingcontentstrategywintelligentcontentmarch252015-150325034645-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-Melissa_Breker-48x48.jpg?cb=1669931287 Melissa is a passionate evangelist in team leadership, strategy, and CX. She helps organizations challenge the status quo and transform content and business teams to meet strategic goals. She works with teams to help them communicate and work better together. She runs workshops and presents around the world on a variety of CX and content-related topics. www.brekergroup.com https://cdn.slidesharecdn.com/ss_thumbnails/content-and-customer-journeysproductcamp2016-160220203526-thumbnail.jpg?width=320&height=320&fit=bounds Melissa_Breker/content-andcustomerjourneys-product-camp-vancouver-pcv16 Content and-customer-j... https://cdn.slidesharecdn.com/ss_thumbnails/melissabrekerconnectingcontentstrategywintelligentcontentmarch252015-150325034645-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/melissa-breker-connectingcontentstrategywintelligentcontentmarch252015/46257436 Connecting Content Str...