�ݺ�ߣshows by User: MeshExperience

�ݺ�ߣshows by User: MeshExperience / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: MeshExperience / Tue, 21 Aug 2018 13:46:24 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: MeshExperience Measuring Share of Experience by MESH Experience /slideshow/measuring-share-of-experience-by-mesh-experience/110861553 measuringshareofexperiencebymeshexperience-180821134624
White paper on measuring share of experience and why it's a better measure than share of voice. New metrics are presented to help optimize media strategy and planning. Paid media often only accounts for 25% of experiences. Share of voice only looks at paid media. We've found share of experience correlates better with market share than share of voice. It's better to build excess share of experience to drive up market share. ]]>
White paper on measuring share of experience and why it's a better measure than share of voice. New metrics are presented to help optimize media strategy and planning. Paid media often only accounts for 25% of experiences. Share of voice only looks at paid media. We've found share of experience correlates better with market share than share of voice. It's better to build excess share of experience to drive up market share. ]]> Tue, 21 Aug 2018 13:46:24 GMT /slideshow/measuring-share-of-experience-by-mesh-experience/110861553 MeshExperience@slideshare.net(MeshExperience) Measuring Share of Experience by MESH Experience MeshExperience White paper on measuring share of experience and why it's a better measure than share of voice. New metrics are presented to help optimize media strategy and planning. Paid media often only accounts for 25% of experiences. Share of voice only looks at paid media. We've found share of experience correlates better with market share than share of voice. It's better to build excess share of experience to drive up market share. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/measuringshareofexperiencebymeshexperience-180821134624-thumbnail.jpg?width=120&height=120&fit=bounds" /> White paper on measuring share of experience and why it's a better measure than share of voice. New metrics are presented to help optimize media strategy and planning. Paid media often only accounts for 25% of experiences. Share of voice only looks at paid media. We've found share of experience correlates better with market share than share of voice. It's better to build excess share of experience to drive up market share.

Measuring Share of Experience by MESH Experience from Mesh Experience

]]> 1052 3 https://cdn.slidesharecdn.com/ss_thumbnails/measuringshareofexperiencebymeshexperience-180821134624-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Manifesto for Experience Driven Marketing by MESH Experience /slideshow/manifesto-for-experience-driven-marketing-by-mesh-experience/110860408 manifesto-for-experience-driven-marketingbymeshexperience-180821133934
A new model and framework for future marketing based on 12 years of capturing experiences people have with brands across a variety of categories and picking up every touchpoint/media/channel. ]]>
A new model and framework for future marketing based on 12 years of capturing experiences people have with brands across a variety of categories and picking up every touchpoint/media/channel. ]]> Tue, 21 Aug 2018 13:39:34 GMT /slideshow/manifesto-for-experience-driven-marketing-by-mesh-experience/110860408 MeshExperience@slideshare.net(MeshExperience) Manifesto for Experience Driven Marketing by MESH Experience MeshExperience A new model and framework for future marketing based on 12 years of capturing experiences people have with brands across a variety of categories and picking up every touchpoint/media/channel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/manifesto-for-experience-driven-marketingbymeshexperience-180821133934-thumbnail.jpg?width=120&height=120&fit=bounds" /> A new model and framework for future marketing based on 12 years of capturing experiences people have with brands across a variety of categories and picking up every touchpoint/media/channel.

Manifesto for Experience Driven Marketing by MESH Experience from Mesh Experience

]]> 152 5 https://cdn.slidesharecdn.com/ss_thumbnails/manifesto-for-experience-driven-marketingbymeshexperience-180821133934-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Campaigns in Context by MESH Experience /slideshow/campaigns-in-context-by-mesh-experience/110858217 campaignsincontextbymeshexperience-180821132533
A review of retail bank campaigns and experiences across all touchpoints, not just TV and including paid, owned and earned media. New metrics are introduced to help drive brand growth: share of experience, experience reach, positivity and persuasiveness. The review looks at key competitors in retail banking.]]>
A review of retail bank campaigns and experiences across all touchpoints, not just TV and including paid, owned and earned media. New metrics are introduced to help drive brand growth: share of experience, experience reach, positivity and persuasiveness. The review looks at key competitors in retail banking.]]> Tue, 21 Aug 2018 13:25:33 GMT /slideshow/campaigns-in-context-by-mesh-experience/110858217 MeshExperience@slideshare.net(MeshExperience) Campaigns in Context by MESH Experience MeshExperience A review of retail bank campaigns and experiences across all touchpoints, not just TV and including paid, owned and earned media. New metrics are introduced to help drive brand growth: share of experience, experience reach, positivity and persuasiveness. The review looks at key competitors in retail banking. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/campaignsincontextbymeshexperience-180821132533-thumbnail.jpg?width=120&height=120&fit=bounds" /> A review of retail bank campaigns and experiences across all touchpoints, not just TV and including paid, owned and earned media. New metrics are introduced to help drive brand growth: share of experience, experience reach, positivity and persuasiveness. The review looks at key competitors in retail banking.

Campaigns in Context by MESH Experience from Mesh Experience

]]> 120 8 https://cdn.slidesharecdn.com/ss_thumbnails/campaignsincontextbymeshexperience-180821132533-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 MESH Experience - Redesigning a Brand Tracker April 2018 /slideshow/mesh-experience-redesigning-a-brand-tracker-april-2018/94457680 meshexperience-redesigningabrandtracker17thapril-180420103243
This presentation outlines the ingredients for success when re-designing a brand tracker, plus some tips on how to implement them. • Take a human centred approach to research • Collect and deliver it in a simple, flexible way so that it can be used throughout the organisation • Make sure that the right insight is there at the right time • Ensure you have the right partners to take you there ]]>
This presentation outlines the ingredients for success when re-designing a brand tracker, plus some tips on how to implement them. • Take a human centred approach to research • Collect and deliver it in a simple, flexible way so that it can be used throughout the organisation • Make sure that the right insight is there at the right time • Ensure you have the right partners to take you there ]]> Fri, 20 Apr 2018 10:32:43 GMT /slideshow/mesh-experience-redesigning-a-brand-tracker-april-2018/94457680 MeshExperience@slideshare.net(MeshExperience) MESH Experience - Redesigning a Brand Tracker April 2018 MeshExperience This presentation outlines the ingredients for success when re-designing a brand tracker, plus some tips on how to implement them. • Take a human centred approach to research • Collect and deliver it in a simple, flexible way so that it can be used throughout the organisation • Make sure that the right insight is there at the right time • Ensure you have the right partners to take you there <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/meshexperience-redesigningabrandtracker17thapril-180420103243-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation outlines the ingredients for success when re-designing a brand tracker, plus some tips on how to implement them. • Take a human centred approach to research • Collect and deliver it in a simple, flexible way so that it can be used throughout the organisation • Make sure that the right insight is there at the right time • Ensure you have the right partners to take you there

MESH Experience - Redesigning a Brand Tracker April 2018 from Mesh Experience

]]> 187 1 https://cdn.slidesharecdn.com/ss_thumbnails/meshexperience-redesigningabrandtracker17thapril-180420103243-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Mesh Experience | Retail Revolution Insight Show /MeshExperience/mesh-experience-retail-revolution-insight-show meshexperienceretailrevolutioninsightshowmar2018-180320170658
In this presentation, Mesh Experience explains the importance of measuring real-time shopper experiences with brands. From collecting basic demographic data to deciphering whether or not displays capture their viewers, real-time retail is a transformative approach to experience marketing.]]>
In this presentation, Mesh Experience explains the importance of measuring real-time shopper experiences with brands. From collecting basic demographic data to deciphering whether or not displays capture their viewers, real-time retail is a transformative approach to experience marketing.]]> Tue, 20 Mar 2018 17:06:57 GMT /MeshExperience/mesh-experience-retail-revolution-insight-show MeshExperience@slideshare.net(MeshExperience) Mesh Experience | Retail Revolution Insight Show MeshExperience In this presentation, Mesh Experience explains the importance of measuring real-time shopper experiences with brands. From collecting basic demographic data to deciphering whether or not displays capture their viewers, real-time retail is a transformative approach to experience marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/meshexperienceretailrevolutioninsightshowmar2018-180320170658-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this presentation, Mesh Experience explains the importance of measuring real-time shopper experiences with brands. From collecting basic demographic data to deciphering whether or not displays capture their viewers, real-time retail is a transformative approach to experience marketing.

Mesh Experience | Retail Revolution Insight Show from Mesh Experience

]]> 364 2 https://cdn.slidesharecdn.com/ss_thumbnails/meshexperienceretailrevolutioninsightshowmar2018-180320170658-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Mesh Experience | Context Is Queen /slideshow/mesh-experience-context-is-queen-89001427/89001427 contextisqueeniiextosendtosanderfeb5th-180226185357
Mesh Experience | Context Is Queen Presented by Fiona Blades at IIeX in Amsterdam. Visit our website for more info, http://www.meshexperience.com/]]>
Mesh Experience | Context Is Queen Presented by Fiona Blades at IIeX in Amsterdam. Visit our website for more info, http://www.meshexperience.com/]]> Mon, 26 Feb 2018 18:53:57 GMT /slideshow/mesh-experience-context-is-queen-89001427/89001427 MeshExperience@slideshare.net(MeshExperience) Mesh Experience | Context Is Queen MeshExperience Mesh Experience | Context Is Queen Presented by Fiona Blades at IIeX in Amsterdam. Visit our website for more info, http://www.meshexperience.com/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contextisqueeniiextosendtosanderfeb5th-180226185357-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mesh Experience | Context Is Queen Presented by Fiona Blades at IIeX in Amsterdam. Visit our website for more info, http://www.meshexperience.com/

Mesh Experience | Context Is Queen from Mesh Experience

]]> 432 5 https://cdn.slidesharecdn.com/ss_thumbnails/contextisqueeniiextosendtosanderfeb5th-180226185357-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Mesh Experience: Context is Queen /slideshow/mesh-experience-context-is-queen/86931234 contextisqueenarfsenttozena12618-180130185442
Mesh Experience explains how context provides greater engagement, better message delivery, and higher revenue when it comes to user experience with brands. This includes timing, program, venue, partner, brand, and news context.]]>
Mesh Experience explains how context provides greater engagement, better message delivery, and higher revenue when it comes to user experience with brands. This includes timing, program, venue, partner, brand, and news context.]]> Tue, 30 Jan 2018 18:54:42 GMT /slideshow/mesh-experience-context-is-queen/86931234 MeshExperience@slideshare.net(MeshExperience) Mesh Experience: Context is Queen MeshExperience Mesh Experience explains how context provides greater engagement, better message delivery, and higher revenue when it comes to user experience with brands. This includes timing, program, venue, partner, brand, and news context. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contextisqueenarfsenttozena12618-180130185442-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mesh Experience explains how context provides greater engagement, better message delivery, and higher revenue when it comes to user experience with brands. This includes timing, program, venue, partner, brand, and news context.

Mesh Experience: Context is Queen from Mesh Experience

]]> 311 6 https://cdn.slidesharecdn.com/ss_thumbnails/contextisqueenarfsenttozena12618-180130185442-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 https://cdn.slidesharecdn.com/profile-photo-MeshExperience-48x48.jpg?cb=1543486533 MESH helps brands to unlock growth potential by understanding how people experience brands. www.meshexperience.com https://cdn.slidesharecdn.com/ss_thumbnails/measuringshareofexperiencebymeshexperience-180821134624-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/measuring-share-of-experience-by-mesh-experience/110861553 Measuring Share of Exp... https://cdn.slidesharecdn.com/ss_thumbnails/manifesto-for-experience-driven-marketingbymeshexperience-180821133934-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/manifesto-for-experience-driven-marketing-by-mesh-experience/110860408 Manifesto for Experien... https://cdn.slidesharecdn.com/ss_thumbnails/campaignsincontextbymeshexperience-180821132533-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/campaigns-in-context-by-mesh-experience/110858217 Campaigns in Context b...