ºÝºÝߣshows by User: MichaelTucker31 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: MichaelTucker31 / Sat, 30 Jan 2021 16:16:58 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: MichaelTucker31 The Power of Community Marketing /slideshow/the-power-of-community-marketing/242060095 mugroundup2021-01acommunitymarketing-210130161658
Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities. In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community. About The MO Pros In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance. About OpsStars OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development. Subjects include: - The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand - Branded Community Guides: Ways that you and your business can contribute to great communities - Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community]]>

Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities. In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community. About The MO Pros In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance. About OpsStars OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development. Subjects include: - The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand - Branded Community Guides: Ways that you and your business can contribute to great communities - Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community]]>
Sat, 30 Jan 2021 16:16:58 GMT /slideshow/the-power-of-community-marketing/242060095 MichaelTucker31@slideshare.net(MichaelTucker31) The Power of Community Marketing MichaelTucker31 Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities. In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community. About The MO Pros In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance. About OpsStars OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development. Subjects include: - The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand - Branded Community Guides: Ways that you and your business can contribute to great communities - Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mugroundup2021-01acommunitymarketing-210130161658-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities. In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community. About The MO Pros In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance. About OpsStars OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development. Subjects include: - The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand - Branded Community Guides: Ways that you and your business can contribute to great communities - Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
The Power of Community Marketing from Michael Tucker
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Migrating to Marketo: 3 Marketing Leaders who Made the Switch /slideshow/migrating-to-marketo-3-marketing-leaders-who-made-the-switch/238672895 2020-09mugmigrationpanel-200930005759
What are the real risks and returns when switching your marketing automation platform? When you’re actually going through a migration there are unexpected scenarios that can occur. To help you make the smoothest transition in your migration we’ve invited 3 Marketing Leaders who migrated from 3 different platforms to share their experiences making the switch to Marketo.]]>

What are the real risks and returns when switching your marketing automation platform? When you’re actually going through a migration there are unexpected scenarios that can occur. To help you make the smoothest transition in your migration we’ve invited 3 Marketing Leaders who migrated from 3 different platforms to share their experiences making the switch to Marketo.]]>
Wed, 30 Sep 2020 00:57:59 GMT /slideshow/migrating-to-marketo-3-marketing-leaders-who-made-the-switch/238672895 MichaelTucker31@slideshare.net(MichaelTucker31) Migrating to Marketo: 3 Marketing Leaders who Made the Switch MichaelTucker31 What are the real risks and returns when switching your marketing automation platform? When you’re actually going through a migration there are unexpected scenarios that can occur. To help you make the smoothest transition in your migration we’ve invited 3 Marketing Leaders who migrated from 3 different platforms to share their experiences making the switch to Marketo. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2020-09mugmigrationpanel-200930005759-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What are the real risks and returns when switching your marketing automation platform? When you’re actually going through a migration there are unexpected scenarios that can occur. To help you make the smoothest transition in your migration we’ve invited 3 Marketing Leaders who migrated from 3 different platforms to share their experiences making the switch to Marketo.
Migrating to Marketo: 3 Marketing Leaders who Made the Switch from Michael Tucker
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Using Marketo for Multiple Brands | June 2020 Marketo Virtual User Groups /slideshow/using-marketo-for-multiple-brands-june-2020-marketo-virtual-user-groups/236037158 marketoformultiplebrands-200622142216
Most Marketo admins only think about setting up domain name and their brand identity when they first create their instance. But how many firms work with more than one domain name for a brand extension, a line extension, a joint venture, or even an acquisition. In this session, Michael Tucker from The Conversion Store covers everything you need to set up Marketo to work with multiple brands including domain name registration, to branded campaign operations, to lead routing rules, to analytics and reporting.]]>

Most Marketo admins only think about setting up domain name and their brand identity when they first create their instance. But how many firms work with more than one domain name for a brand extension, a line extension, a joint venture, or even an acquisition. In this session, Michael Tucker from The Conversion Store covers everything you need to set up Marketo to work with multiple brands including domain name registration, to branded campaign operations, to lead routing rules, to analytics and reporting.]]>
Mon, 22 Jun 2020 14:22:16 GMT /slideshow/using-marketo-for-multiple-brands-june-2020-marketo-virtual-user-groups/236037158 MichaelTucker31@slideshare.net(MichaelTucker31) Using Marketo for Multiple Brands | June 2020 Marketo Virtual User Groups MichaelTucker31 Most Marketo admins only think about setting up domain name and their brand identity when they first create their instance. But how many firms work with more than one domain name for a brand extension, a line extension, a joint venture, or even an acquisition. In this session, Michael Tucker from The Conversion Store covers everything you need to set up Marketo to work with multiple brands including domain name registration, to branded campaign operations, to lead routing rules, to analytics and reporting. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketoformultiplebrands-200622142216-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Most Marketo admins only think about setting up domain name and their brand identity when they first create their instance. But how many firms work with more than one domain name for a brand extension, a line extension, a joint venture, or even an acquisition. In this session, Michael Tucker from The Conversion Store covers everything you need to set up Marketo to work with multiple brands including domain name registration, to branded campaign operations, to lead routing rules, to analytics and reporting.
Using Marketo for Multiple Brands | June 2020 Marketo Virtual User Groups from Michael Tucker
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