際際滷shows by User: MichaelWrmann / http://www.slideshare.net/images/logo.gif 際際滷shows by User: MichaelWrmann / Mon, 23 Mar 2015 05:08:20 GMT 際際滷Share feed for 際際滷shows by User: MichaelWrmann Native Ads: Ad Content in Context /slideshow/herzog-eva-wrmannmichaelthe-native-experiencegor2015/46161772 herzogevawrmannmichaelthenativeexperiencegor2015-150323050820-conversion-gate01
Digital display advertising is going through a seismic change. Reaching consumers with relevant advertising is becoming increasingly difficult. New opportunities are increasingly being built around two of the most disruptive elements in advertising today content marketing and native advertising yet the level of insight as to how consumers are responding to them is relatively low. For this reason Yahoo! and Facit Digital examined the way native ads work with respect to visibility, their ability to convey content, user preferences and the impact on the perception of brands. The study was awarded the Best Practice Award 2015 of the German Society of Online Research.]]>
Digital display advertising is going through a seismic change. Reaching consumers with relevant advertising is becoming increasingly difficult. New opportunities are increasingly being built around two of the most disruptive elements in advertising today content marketing and native advertising yet the level of insight as to how consumers are responding to them is relatively low. For this reason Yahoo! and Facit Digital examined the way native ads work with respect to visibility, their ability to convey content, user preferences and the impact on the perception of brands. The study was awarded the Best Practice Award 2015 of the German Society of Online Research.]]> Mon, 23 Mar 2015 05:08:20 GMT /slideshow/herzog-eva-wrmannmichaelthe-native-experiencegor2015/46161772 MichaelWrmann@slideshare.net(MichaelWrmann) Native Ads: Ad Content in Context MichaelWrmann Digital display advertising is going through a seismic change. Reaching consumers with relevant advertising is becoming increasingly difficult. New opportunities are increasingly being built around two of the most disruptive elements in advertising today content marketing and native advertising yet the level of insight as to how consumers are responding to them is relatively low. For this reason Yahoo! and Facit Digital examined the way native ads work with respect to visibility, their ability to convey content, user preferences and the impact on the perception of brands. The study was awarded the Best Practice Award 2015 of the German Society of Online Research. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/herzogevawrmannmichaelthenativeexperiencegor2015-150323050820-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Digital display advertising is going through a seismic change. Reaching consumers with relevant advertising is becoming increasingly difficult. New opportunities are increasingly being built around two of the most disruptive elements in advertising today content marketing and native advertising yet the level of insight as to how consumers are responding to them is relatively low. For this reason Yahoo! and Facit Digital examined the way native ads work with respect to visibility, their ability to convey content, user preferences and the impact on the perception of brands. The study was awarded the Best Practice Award 2015 of the German Society of Online Research.
Native Ads: Ad Content in Context from Michael Wrmann
]]> 2663 15 https://cdn.slidesharecdn.com/ss_thumbnails/herzogevawrmannmichaelthenativeexperiencegor2015-150323050820-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Wie smart ist die Konvergenz? Verhaltensmuster vernetzter TV-Nutzer https://de.slideshare.net/slideshow/verhaltensmuster-vernetzter-tvnutzer/33438311 facitdigitalverhaltensmustervernetztertv-nutzerpublic-140412030411-phpapp02
Killer-App Bewegtbild - Unter den zahlreichen Apps, die Samsung, LG und Co. auf ihren neuen Fernsehern anbieten, haben sich Bewegtbild-Anwendungen einen festen Platz im Verhaltensmuster der Nutzer errungen. Das ist das Ergebnis einer ethnografischen Studie zum Nutzungsverhalten von Smart-TV-Nutzern, die Facit Digital im Auftrag der Medienanstalten durchgef端hrt hat. Die M旦glichkeiten von Smart TVs vor allem zur Flexibilisierung und Bereicherung des Medienkonsums verwendet. Viele der Funktionen wie z.B. Soziale Netzwerke werden im Medienalltag aber lieber auf second screens wie Tablets genutzt.]]>
Killer-App Bewegtbild - Unter den zahlreichen Apps, die Samsung, LG und Co. auf ihren neuen Fernsehern anbieten, haben sich Bewegtbild-Anwendungen einen festen Platz im Verhaltensmuster der Nutzer errungen. Das ist das Ergebnis einer ethnografischen Studie zum Nutzungsverhalten von Smart-TV-Nutzern, die Facit Digital im Auftrag der Medienanstalten durchgef端hrt hat. Die M旦glichkeiten von Smart TVs vor allem zur Flexibilisierung und Bereicherung des Medienkonsums verwendet. Viele der Funktionen wie z.B. Soziale Netzwerke werden im Medienalltag aber lieber auf second screens wie Tablets genutzt.]]> Sat, 12 Apr 2014 03:04:10 GMT https://de.slideshare.net/slideshow/verhaltensmuster-vernetzter-tvnutzer/33438311 MichaelWrmann@slideshare.net(MichaelWrmann) Wie smart ist die Konvergenz? Verhaltensmuster vernetzter TV-Nutzer MichaelWrmann Killer-App Bewegtbild - Unter den zahlreichen Apps, die Samsung, LG und Co. auf ihren neuen Fernsehern anbieten, haben sich Bewegtbild-Anwendungen einen festen Platz im Verhaltensmuster der Nutzer errungen. Das ist das Ergebnis einer ethnografischen Studie zum Nutzungsverhalten von Smart-TV-Nutzern, die Facit Digital im Auftrag der Medienanstalten durchgef端hrt hat. Die M旦glichkeiten von Smart TVs vor allem zur Flexibilisierung und Bereicherung des Medienkonsums verwendet. Viele der Funktionen wie z.B. Soziale Netzwerke werden im Medienalltag aber lieber auf second screens wie Tablets genutzt. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/facitdigitalverhaltensmustervernetztertv-nutzerpublic-140412030411-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Killer-App Bewegtbild - Unter den zahlreichen Apps, die Samsung, LG und Co. auf ihren neuen Fernsehern anbieten, haben sich Bewegtbild-Anwendungen einen festen Platz im Verhaltensmuster der Nutzer errungen. Das ist das Ergebnis einer ethnografischen Studie zum Nutzungsverhalten von Smart-TV-Nutzern, die Facit Digital im Auftrag der Medienanstalten durchgef端hrt hat. Die M旦glichkeiten von Smart TVs vor allem zur Flexibilisierung und Bereicherung des Medienkonsums verwendet. Viele der Funktionen wie z.B. Soziale Netzwerke werden im Medienalltag aber lieber auf second screens wie Tablets genutzt.
from Michael Wrmann
]]> 839 17 https://cdn.slidesharecdn.com/ss_thumbnails/facitdigitalverhaltensmustervernetztertv-nutzerpublic-140412030411-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Speak, wave, touch: How to do it right. User research insights about Natural User Interfaces. /slideshow/speak-wave-touch-how-to-do-it-right-user-research-insights-about-natural-user-interfaces/33438095 michaelwoermann-speakwavetouch-140412025050-phpapp01
Just a few years ago, our common understanding of online was tightly linked to the notion of a yellowish desktop computer with a tube monitor, a keyboard and a wired mouse. Today, novel user interfaces and devices are rapidly entering the digital sphere. Speech recognition, gesture and touch input promise a more natural interaction between a human and a machine. These input modes pose new challenges to the UX community. Which mode is suitable for which context and task? How do user knowledge and culture interfere with gestures? Is it a good idea to steer services with natural speech? Should we eventually wave our old mice goodbye with a gesture? Michael W旦rmann discussed these questions from a user perspective at UX Poland 2014, drawing on a series of recent Facit Digital studies on natural user interfaces from different industries.]]>
Just a few years ago, our common understanding of online was tightly linked to the notion of a yellowish desktop computer with a tube monitor, a keyboard and a wired mouse. Today, novel user interfaces and devices are rapidly entering the digital sphere. Speech recognition, gesture and touch input promise a more natural interaction between a human and a machine. These input modes pose new challenges to the UX community. Which mode is suitable for which context and task? How do user knowledge and culture interfere with gestures? Is it a good idea to steer services with natural speech? Should we eventually wave our old mice goodbye with a gesture? Michael W旦rmann discussed these questions from a user perspective at UX Poland 2014, drawing on a series of recent Facit Digital studies on natural user interfaces from different industries.]]> Sat, 12 Apr 2014 02:50:50 GMT /slideshow/speak-wave-touch-how-to-do-it-right-user-research-insights-about-natural-user-interfaces/33438095 MichaelWrmann@slideshare.net(MichaelWrmann) Speak, wave, touch: How to do it right. User research insights about Natural User Interfaces. MichaelWrmann Just a few years ago, our common understanding of online was tightly linked to the notion of a yellowish desktop computer with a tube monitor, a keyboard and a wired mouse. Today, novel user interfaces and devices are rapidly entering the digital sphere. Speech recognition, gesture and touch input promise a more natural interaction between a human and a machine. These input modes pose new challenges to the UX community. Which mode is suitable for which context and task? How do user knowledge and culture interfere with gestures? Is it a good idea to steer services with natural speech? Should we eventually wave our old mice goodbye with a gesture? Michael W旦rmann discussed these questions from a user perspective at UX Poland 2014, drawing on a series of recent Facit Digital studies on natural user interfaces from different industries. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/michaelwoermann-speakwavetouch-140412025050-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Just a few years ago, our common understanding of online was tightly linked to the notion of a yellowish desktop computer with a tube monitor, a keyboard and a wired mouse. Today, novel user interfaces and devices are rapidly entering the digital sphere. Speech recognition, gesture and touch input promise a more natural interaction between a human and a machine. These input modes pose new challenges to the UX community. Which mode is suitable for which context and task? How do user knowledge and culture interfere with gestures? Is it a good idea to steer services with natural speech? Should we eventually wave our old mice goodbye with a gesture? Michael W旦rmann discussed these questions from a user perspective at UX Poland 2014, drawing on a series of recent Facit Digital studies on natural user interfaces from different industries.
Speak, wave, touch: How to do it right. User research insights about Natural User Interfaces. from Michael Wrmann
]]> 2257 7 https://cdn.slidesharecdn.com/ss_thumbnails/michaelwoermann-speakwavetouch-140412025050-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-MichaelWrmann-48x48.jpg?cb=1552415125 Foundation and development of the network www.facit-digital.com/en https://cdn.slidesharecdn.com/ss_thumbnails/herzogevawrmannmichaelthenativeexperiencegor2015-150323050820-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/herzog-eva-wrmannmichaelthe-native-experiencegor2015/46161772 Native Ads: Ad Content... https://cdn.slidesharecdn.com/ss_thumbnails/facitdigitalverhaltensmustervernetztertv-nutzerpublic-140412030411-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/verhaltensmuster-vernetzter-tvnutzer/33438311 Wie smart ist die Konv... https://cdn.slidesharecdn.com/ss_thumbnails/michaelwoermann-speakwavetouch-140412025050-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/speak-wave-touch-how-to-do-it-right-user-research-insights-about-natural-user-interfaces/33438095 Speak, wave, touch: Ho...