/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: MikeBeukes https://cdn.slidesharecdn.com/profile-photo-MikeBeukes-48x48.jpg?cb=1523393645 My primary goal is to develop creative work that people care about. Work that, on one side, makes a different to brands' audiences and on the other delivers hard business results. I love working in all media. And I especially love it when they start to cross over and integrate. I love the use of new technology. And the craft of things that have nothing to do with technology. Since I started, I've worked in ATL agencies, integrated agencies, digital agencies, branding agencies and even PR agencies. (Hey - I've even run my own agency.) In the end - what media the work emerges in doesn't matter all that much, just as long as the idea is strong and it tells a great story. http://www.metropolitanrepublic.com