�ݺ�ߣshows by User: MillwardBrown

�ݺ�ߣshows by User: MillwardBrown / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: MillwardBrown / Tue, 28 Nov 2017 10:38:30 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: MillwardBrown BrandZ Top 50 Most Valuable UK Brands 2017 by Martin Guerrieria, Global BrandZ Research Director /slideshow/brandz-top-50-most-valuable-uk-brands-2017-by-martin-guerrieria-global-brandz-research-director/82891953 brandzuktop50martinguerrieria-171128103830
On 24 November 2017, Martin Guerrieria, BrandZ Global Research Director at Kantar Millward Brown, presented the key findings of the first BrandZ UK Top 50 rankings at a client event in London. To access the full UK report, please visit http://www.millwardbrown.com/brandz/top-50-UK-brands ]]>
On 24 November 2017, Martin Guerrieria, BrandZ Global Research Director at Kantar Millward Brown, presented the key findings of the first BrandZ UK Top 50 rankings at a client event in London. To access the full UK report, please visit http://www.millwardbrown.com/brandz/top-50-UK-brands ]]> Tue, 28 Nov 2017 10:38:30 GMT /slideshow/brandz-top-50-most-valuable-uk-brands-2017-by-martin-guerrieria-global-brandz-research-director/82891953 MillwardBrown@slideshare.net(MillwardBrown) BrandZ Top 50 Most Valuable UK Brands 2017 by Martin Guerrieria, Global BrandZ Research Director MillwardBrown On 24 November 2017, Martin Guerrieria, BrandZ Global Research Director at Kantar Millward Brown, presented the key findings of the first BrandZ UK Top 50 rankings at a client event in London. To access the full UK report, please visit http://www.millwardbrown.com/brandz/top-50-UK-brands <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandzuktop50martinguerrieria-171128103830-thumbnail.jpg?width=120&height=120&fit=bounds" /> On 24 November 2017, Martin Guerrieria, BrandZ Global Research Director at Kantar Millward Brown, presented the key findings of the first BrandZ UK Top 50 rankings at a client event in London. To access the full UK report, please visit http://www.millwardbrown.com/brandz/top-50-UK-brands

BrandZ Top 50 Most Valuable UK Brands 2017 by Martin Guerrieria, Global BrandZ Research Director from Kantar

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1 BrandZ™ Top 50 Most Valuable UK Brands 2017 /slideshow/brandz-top-50-most-valuable-uk-brands-2017/81454527 uktop50webinar26octfinal-171101093803
Following the launch of the inaugural BrandZ Top 50 Most Valuable UK Brands, BrandZ experts Peter Walshe and Martin Guerrieria share insights into how the most successful brands are performing and how to build healthy brands that stand the test of time. ]]>
Following the launch of the inaugural BrandZ Top 50 Most Valuable UK Brands, BrandZ experts Peter Walshe and Martin Guerrieria share insights into how the most successful brands are performing and how to build healthy brands that stand the test of time. ]]> Wed, 01 Nov 2017 09:38:03 GMT /slideshow/brandz-top-50-most-valuable-uk-brands-2017/81454527 MillwardBrown@slideshare.net(MillwardBrown) BrandZ™ Top 50 Most Valuable UK Brands 2017 MillwardBrown Following the launch of the inaugural BrandZ Top 50 Most Valuable UK Brands, BrandZ experts Peter Walshe and Martin Guerrieria share insights into how the most successful brands are performing and how to build healthy brands that stand the test of time. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uktop50webinar26octfinal-171101093803-thumbnail.jpg?width=120&height=120&fit=bounds" /> Following the launch of the inaugural BrandZ Top 50 Most Valuable UK Brands, BrandZ experts Peter Walshe and Martin Guerrieria share insights into how the most successful brands are performing and how to build healthy brands that stand the test of time.

BrandZ™ Top 50 Most Valuable UK Brands 2017 from Kantar

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1 The Power of Digital in Brand Building in South Africa /slideshow/the-power-of-digital-in-brand-building-in-south-africa-81189423/81189423 kantarmillwardbrown-thepowerofdigitalinbrandbuilding-171025110758
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world. ]]>
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world. ]]> Wed, 25 Oct 2017 11:07:58 GMT /slideshow/the-power-of-digital-in-brand-building-in-south-africa-81189423/81189423 MillwardBrown@slideshare.net(MillwardBrown) The Power of Digital in Brand Building in South Africa MillwardBrown Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kantarmillwardbrown-thepowerofdigitalinbrandbuilding-171025110758-thumbnail.jpg?width=120&height=120&fit=bounds" /> Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.

The Power of Digital in Brand Building in South Africa from Kantar

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1 Keeping Your Cool /slideshow/keeping-your-cool-80183071/80183071 disruptivebrandsukeventpresentation-170926164027
A look at the list of the world’s most valuable brands tells the story of how Google, Facebook, Amazon, Tencent and Alibaba built globally successful brands in a period of twenty years or less. Fortune’s list of the top 50 unicorns also shows that tech start-ups are here to stay. So how are these brands born and how have they grown from embryonic ideas to global powerhouses? We shared this presentation at a recent UK event which brought together some of the brightest minds in the industry to discuss the opportunities and challenges of becoming a start-up success story and the role of brand in driving business success.]]>
A look at the list of the world’s most valuable brands tells the story of how Google, Facebook, Amazon, Tencent and Alibaba built globally successful brands in a period of twenty years or less. Fortune’s list of the top 50 unicorns also shows that tech start-ups are here to stay. So how are these brands born and how have they grown from embryonic ideas to global powerhouses? We shared this presentation at a recent UK event which brought together some of the brightest minds in the industry to discuss the opportunities and challenges of becoming a start-up success story and the role of brand in driving business success.]]> Tue, 26 Sep 2017 16:40:27 GMT /slideshow/keeping-your-cool-80183071/80183071 MillwardBrown@slideshare.net(MillwardBrown) Keeping Your Cool MillwardBrown A look at the list of the world’s most valuable brands tells the story of how Google, Facebook, Amazon, Tencent and Alibaba built globally successful brands in a period of twenty years or less. Fortune’s list of the top 50 unicorns also shows that tech start-ups are here to stay. So how are these brands born and how have they grown from embryonic ideas to global powerhouses? We shared this presentation at a recent UK event which brought together some of the brightest minds in the industry to discuss the opportunities and challenges of becoming a start-up success story and the role of brand in driving business success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/disruptivebrandsukeventpresentation-170926164027-thumbnail.jpg?width=120&height=120&fit=bounds" /> A look at the list of the world’s most valuable brands tells the story of how Google, Facebook, Amazon, Tencent and Alibaba built globally successful brands in a period of twenty years or less. Fortune’s list of the top 50 unicorns also shows that tech start-ups are here to stay. So how are these brands born and how have they grown from embryonic ideas to global powerhouses? We shared this presentation at a recent UK event which brought together some of the brightest minds in the industry to discuss the opportunities and challenges of becoming a start-up success story and the role of brand in driving business success.

Keeping Your Cool from Kantar

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1 Future of Tracking: Transforming how we do it not what we do /slideshow/future-of-tracking-transforming-how-we-do-it-not-what-we-do/72858168 webinartransformationoftrackingfinal2-170306132009
The slides from ‘Digital Transformation of Tracking’ webinar presented on BrightTalk on 28th February 2017. In this webinar Mark Chamberlain and Alex Taylor discuss how changes in consumer behaviour, increased business pressures and new technologies have created both opportunity and disruption across all industries. Like every other industry, research is in the midst of its own transformation affecting not what we do but how we do things. ]]>
The slides from ‘Digital Transformation of Tracking’ webinar presented on BrightTalk on 28th February 2017. In this webinar Mark Chamberlain and Alex Taylor discuss how changes in consumer behaviour, increased business pressures and new technologies have created both opportunity and disruption across all industries. Like every other industry, research is in the midst of its own transformation affecting not what we do but how we do things. ]]> Mon, 06 Mar 2017 13:20:09 GMT /slideshow/future-of-tracking-transforming-how-we-do-it-not-what-we-do/72858168 MillwardBrown@slideshare.net(MillwardBrown) Future of Tracking: Transforming how we do it not what we do MillwardBrown The slides from ‘Digital Transformation of Tracking’ webinar presented on BrightTalk on 28th February 2017. In this webinar Mark Chamberlain and Alex Taylor discuss how changes in consumer behaviour, increased business pressures and new technologies have created both opportunity and disruption across all industries. Like every other industry, research is in the midst of its own transformation affecting not what we do but how we do things. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinartransformationoftrackingfinal2-170306132009-thumbnail.jpg?width=120&height=120&fit=bounds" /> The slides from ‘Digital Transformation of Tracking’ webinar presented on BrightTalk on 28th February 2017. In this webinar Mark Chamberlain and Alex Taylor discuss how changes in consumer behaviour, increased business pressures and new technologies have created both opportunity and disruption across all industries. Like every other industry, research is in the midst of its own transformation affecting not what we do but how we do things.

Future of Tracking: Transforming how we do it not what we do from Kantar

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1 Winning with Video in a Multiscreen World /slideshow/winning-with-video-in-a-multiscreen-world/72705887 linkforvideo-webinar-feb28-st-170301172316
The slides from the ‘Winning with video in a multiscreen world’ webinar presented on BrightTalk on the 1st March 2017. In this webinar Daren Poole and Leila Buckley share the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution. To watch a recording of the webinar please use this link: https://www.brighttalk.com/webcast/9623/244837 ]]>
The slides from the ‘Winning with video in a multiscreen world’ webinar presented on BrightTalk on the 1st March 2017. In this webinar Daren Poole and Leila Buckley share the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution. To watch a recording of the webinar please use this link: https://www.brighttalk.com/webcast/9623/244837 ]]> Wed, 01 Mar 2017 17:23:15 GMT /slideshow/winning-with-video-in-a-multiscreen-world/72705887 MillwardBrown@slideshare.net(MillwardBrown) Winning with Video in a Multiscreen World MillwardBrown The slides from the ‘Winning with video in a multiscreen world’ webinar presented on BrightTalk on the 1st March 2017. In this webinar Daren Poole and Leila Buckley share the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution. To watch a recording of the webinar please use this link: https://www.brighttalk.com/webcast/9623/244837 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/linkforvideo-webinar-feb28-st-170301172316-thumbnail.jpg?width=120&height=120&fit=bounds" /> The slides from the ‘Winning with video in a multiscreen world’ webinar presented on BrightTalk on the 1st March 2017. In this webinar Daren Poole and Leila Buckley share the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution. To watch a recording of the webinar please use this link: https://www.brighttalk.com/webcast/9623/244837

Winning with Video in a Multiscreen World from Kantar

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1 AdReaction Gen X, Y and Z - Engaging across generations /slideshow/adreaction-gen-x-y-and-z-engaging-across-generations/71969784 adreactiongenxyandzglobalwebinarwithnotesfinal-170209170317
A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.]]>
A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.]]> Thu, 09 Feb 2017 17:03:17 GMT /slideshow/adreaction-gen-x-y-and-z-engaging-across-generations/71969784 MillwardBrown@slideshare.net(MillwardBrown) AdReaction Gen X, Y and Z - Engaging across generations MillwardBrown A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adreactiongenxyandzglobalwebinarwithnotesfinal-170209170317-thumbnail.jpg?width=120&height=120&fit=bounds" /> A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.

AdReaction Gen X, Y and Z - Engaging across generations from Kantar

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1 The Lifeblood of Luxury Brand Success /slideshow/the-lifeblood-of-luxury-brand-success/71465203 luxurywellnessgloballuxurysummitkb-170127160031
Who are the world’s most valuable luxury brands? What are the drivers behind their value growth over the past 10 years? How have global luxury consumers’ attitudes, behavior and shopping habits changed? What is happening in the fast-growing new luxury markets? What are the branding-building action points in the future? The presentation will cover the key findings from BrandZ Top 10 Most Valuable Luxury Brands over the past 10 years, reveal the global trends in luxury, uncover the drivers behind the luxury brand’s value growth and the important brand-building implications for the next decade. The insights are drawn from the BrandZ database including information from more than 2 million consumers in 50 country markets.]]>
Who are the world’s most valuable luxury brands? What are the drivers behind their value growth over the past 10 years? How have global luxury consumers’ attitudes, behavior and shopping habits changed? What is happening in the fast-growing new luxury markets? What are the branding-building action points in the future? The presentation will cover the key findings from BrandZ Top 10 Most Valuable Luxury Brands over the past 10 years, reveal the global trends in luxury, uncover the drivers behind the luxury brand’s value growth and the important brand-building implications for the next decade. The insights are drawn from the BrandZ database including information from more than 2 million consumers in 50 country markets.]]> Fri, 27 Jan 2017 16:00:31 GMT /slideshow/the-lifeblood-of-luxury-brand-success/71465203 MillwardBrown@slideshare.net(MillwardBrown) The Lifeblood of Luxury Brand Success MillwardBrown Who are the world’s most valuable luxury brands? What are the drivers behind their value growth over the past 10 years? How have global luxury consumers’ attitudes, behavior and shopping habits changed? What is happening in the fast-growing new luxury markets? What are the branding-building action points in the future? The presentation will cover the key findings from BrandZ Top 10 Most Valuable Luxury Brands over the past 10 years, reveal the global trends in luxury, uncover the drivers behind the luxury brand’s value growth and the important brand-building implications for the next decade. The insights are drawn from the BrandZ database including information from more than 2 million consumers in 50 country markets. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/luxurywellnessgloballuxurysummitkb-170127160031-thumbnail.jpg?width=120&height=120&fit=bounds" /> Who are the world’s most valuable luxury brands? What are the drivers behind their value growth over the past 10 years? How have global luxury consumers’ attitudes, behavior and shopping habits changed? What is happening in the fast-growing new luxury markets? What are the branding-building action points in the future? The presentation will cover the key findings from BrandZ Top 10 Most Valuable Luxury Brands over the past 10 years, reveal the global trends in luxury, uncover the drivers behind the luxury brand’s value growth and the important brand-building implications for the next decade. The insights are drawn from the BrandZ database including information from more than 2 million consumers in 50 country markets.

The Lifeblood of Luxury Brand Success from Kantar

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1 BrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 Years /slideshow/brandz-top-100-most-valuable-global-brands-key-lessons-over-11-years/63385065 brandzclientwebinar23june-160623162048
Check out the slides from the series of BrandZ webinars we held on the 23rd June 2016 presented by Doreen Wang, Head of BrandZ, and Peter Walshe, Global BrandZ Strategy Director. In these webinars Doreen and Peter take you through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016 (http://www.millwardbrown.com/brandz/top-global-brands/2016) and share lessons for future brand building that we have learnt from looking in detail at over 100,000 brands over the last 11 years. To view a recording of the webinar please click here (http://www.millwardbrown.com/global-navigation/news/news-events/webinars/2016/brandz-global-2016), and if you are interested in finding out more about BrandZ or how these learnings could be applied to your brand please contact your local Millward Brown team. ]]>
Check out the slides from the series of BrandZ webinars we held on the 23rd June 2016 presented by Doreen Wang, Head of BrandZ, and Peter Walshe, Global BrandZ Strategy Director. In these webinars Doreen and Peter take you through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016 (http://www.millwardbrown.com/brandz/top-global-brands/2016) and share lessons for future brand building that we have learnt from looking in detail at over 100,000 brands over the last 11 years. To view a recording of the webinar please click here (http://www.millwardbrown.com/global-navigation/news/news-events/webinars/2016/brandz-global-2016), and if you are interested in finding out more about BrandZ or how these learnings could be applied to your brand please contact your local Millward Brown team. ]]> Thu, 23 Jun 2016 16:20:48 GMT /slideshow/brandz-top-100-most-valuable-global-brands-key-lessons-over-11-years/63385065 MillwardBrown@slideshare.net(MillwardBrown) BrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 Years MillwardBrown Check out the slides from the series of BrandZ webinars we held on the 23rd June 2016 presented by Doreen Wang, Head of BrandZ, and Peter Walshe, Global BrandZ Strategy Director. In these webinars Doreen and Peter take you through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016 (http://www.millwardbrown.com/brandz/top-global-brands/2016) and share lessons for future brand building that we have learnt from looking in detail at over 100,000 brands over the last 11 years. To view a recording of the webinar please click here (http://www.millwardbrown.com/global-navigation/news/news-events/webinars/2016/brandz-global-2016), and if you are interested in finding out more about BrandZ or how these learnings could be applied to your brand please contact your local Millward Brown team. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandzclientwebinar23june-160623162048-thumbnail.jpg?width=120&height=120&fit=bounds" /> Check out the slides from the series of BrandZ webinars we held on the 23rd June 2016 presented by Doreen Wang, Head of BrandZ, and Peter Walshe, Global BrandZ Strategy Director. In these webinars Doreen and Peter take you through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016 (http://www.millwardbrown.com/brandz/top-global-brands/2016) and share lessons for future brand building that we have learnt from looking in detail at over 100,000 brands over the last 11 years. To view a recording of the webinar please click here (http://www.millwardbrown.com/global-navigation/news/news-events/webinars/2016/brandz-global-2016), and if you are interested in finding out more about BrandZ or how these learnings could be applied to your brand please contact your local Millward Brown team.

BrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 Years from Kantar

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1 The Power of Corporate Brand from BrandZ /slideshow/the-power-of-corporate-brand-from-brandz/61088302 thepowerofcorporatebrandfrombrandz19042016speakernotes-160419112330
At this year’s Responsibility Business Week event in the UK on Trusted brands: what behaviours help companies thrive in today's marketplace? Nick Bull, Senior Director at Millward Brown presented new research which shows that the most trusted brands in the global BrandZ Top 100 ranking have grown 170% since 2006 – almost double the rate brands with average levels of trust. Take a look at his presentation and notes here.]]>
At this year’s Responsibility Business Week event in the UK on Trusted brands: what behaviours help companies thrive in today's marketplace? Nick Bull, Senior Director at Millward Brown presented new research which shows that the most trusted brands in the global BrandZ Top 100 ranking have grown 170% since 2006 – almost double the rate brands with average levels of trust. Take a look at his presentation and notes here.]]> Tue, 19 Apr 2016 11:23:30 GMT /slideshow/the-power-of-corporate-brand-from-brandz/61088302 MillwardBrown@slideshare.net(MillwardBrown) The Power of Corporate Brand from BrandZ MillwardBrown At this year’s Responsibility Business Week event in the UK on Trusted brands: what behaviours help companies thrive in today's marketplace? Nick Bull, Senior Director at Millward Brown presented new research which shows that the most trusted brands in the global BrandZ Top 100 ranking have grown 170% since 2006 – almost double the rate brands with average levels of trust. Take a look at his presentation and notes here. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thepowerofcorporatebrandfrombrandz19042016speakernotes-160419112330-thumbnail.jpg?width=120&height=120&fit=bounds" /> At this year’s Responsibility Business Week event in the UK on Trusted brands: what behaviours help companies thrive in today's marketplace? Nick Bull, Senior Director at Millward Brown presented new research which shows that the most trusted brands in the global BrandZ Top 100 ranking have grown 170% since 2006 – almost double the rate brands with average levels of trust. Take a look at his presentation and notes here.

The Power of Corporate Brand from BrandZ from Kantar

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1 BrandZ Top 100 Most Valuable Chinese Brands 2016 /slideshow/brandz-top-100-most-valuable-chinese-brands-2016/60606892 2016chinatop100en-160407115958
The turbulence of the Chinese economy and stock market over the last 12 months continues to make headlines, but what has this meant for brands? Millward Brown's 10 years of the BrandZ Top 100 Most Valuable Global Brands has demonstrated that a strong brand protects the business in hard times, and enables it to recover faster. Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. Learn how Chinese brands weathered the recent economic challenges and what impact this has had on consumer confidence and the growth of local brands. http://www.millwardbrown.com/brandz/top-chinese-brands/2016]]>
The turbulence of the Chinese economy and stock market over the last 12 months continues to make headlines, but what has this meant for brands? Millward Brown's 10 years of the BrandZ Top 100 Most Valuable Global Brands has demonstrated that a strong brand protects the business in hard times, and enables it to recover faster. Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. Learn how Chinese brands weathered the recent economic challenges and what impact this has had on consumer confidence and the growth of local brands. http://www.millwardbrown.com/brandz/top-chinese-brands/2016]]> Thu, 07 Apr 2016 11:59:58 GMT /slideshow/brandz-top-100-most-valuable-chinese-brands-2016/60606892 MillwardBrown@slideshare.net(MillwardBrown) BrandZ Top 100 Most Valuable Chinese Brands 2016 MillwardBrown The turbulence of the Chinese economy and stock market over the last 12 months continues to make headlines, but what has this meant for brands? Millward Brown's 10 years of the BrandZ Top 100 Most Valuable Global Brands has demonstrated that a strong brand protects the business in hard times, and enables it to recover faster. Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. Learn how Chinese brands weathered the recent economic challenges and what impact this has had on consumer confidence and the growth of local brands. http://www.millwardbrown.com/brandz/top-chinese-brands/2016 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2016chinatop100en-160407115958-thumbnail.jpg?width=120&height=120&fit=bounds" /> The turbulence of the Chinese economy and stock market over the last 12 months continues to make headlines, but what has this meant for brands? Millward Brown's 10 years of the BrandZ Top 100 Most Valuable Global Brands has demonstrated that a strong brand protects the business in hard times, and enables it to recover faster. Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. Learn how Chinese brands weathered the recent economic challenges and what impact this has had on consumer confidence and the growth of local brands. http://www.millwardbrown.com/brandz/top-chinese-brands/2016

BrandZ Top 100 Most Valuable Chinese Brands 2016 from Kantar

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1 #Gettingmediaright With Millward Brown /slideshow/gettingmediaright-with-millward-brown/58751374 gettingmediarightwithmillwardbrown-160226105540
#GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com]]>
#GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com]]> Fri, 26 Feb 2016 10:55:40 GMT /slideshow/gettingmediaright-with-millward-brown/58751374 MillwardBrown@slideshare.net(MillwardBrown) #Gettingmediaright With Millward Brown MillwardBrown #GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gettingmediarightwithmillwardbrown-160226105540-thumbnail.jpg?width=120&height=120&fit=bounds" /> #GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com

#Gettingmediaright With Millward Brown from Kantar

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1 THE UK Stars OF 2015’s Christmas Advertising - Infographic /slideshow/the-uk-stars-of-2015s-christmas-advertising-infographic/55967921 christmasadsinfographicfinal-151209095902-lva1-app6891
Millward Brown’s Christmas advertising study explores the performance of 18 of this year’s leading TV ads, testing them with consumer audiences using its AdExpress tool. Viewers reviewed and scored each on 12 factors proven to drive sales and build a brand: Branding, Involvement, Enjoyment, Made me love the brand, Sets the trends, Persuasion, New and different information, Relevance, Believability, Different from others, Meets my needs. The 18 ads reviewed are from brands and retailers: Asda, Argos, Boots, Burberry, Cadbury’s, Celebrations, Debenhams, dfs, John Lewis, Lidl, Marks & Spencer, Mulberry, PayPal, Sainsbury’s, Sky Movies, Very, Waitrose and Warburtons.]]>
Millward Brown’s Christmas advertising study explores the performance of 18 of this year’s leading TV ads, testing them with consumer audiences using its AdExpress tool. Viewers reviewed and scored each on 12 factors proven to drive sales and build a brand: Branding, Involvement, Enjoyment, Made me love the brand, Sets the trends, Persuasion, New and different information, Relevance, Believability, Different from others, Meets my needs. The 18 ads reviewed are from brands and retailers: Asda, Argos, Boots, Burberry, Cadbury’s, Celebrations, Debenhams, dfs, John Lewis, Lidl, Marks & Spencer, Mulberry, PayPal, Sainsbury’s, Sky Movies, Very, Waitrose and Warburtons.]]> Wed, 09 Dec 2015 09:59:02 GMT /slideshow/the-uk-stars-of-2015s-christmas-advertising-infographic/55967921 MillwardBrown@slideshare.net(MillwardBrown) THE UK Stars OF 2015’s Christmas Advertising - Infographic MillwardBrown Millward Brown’s Christmas advertising study explores the performance of 18 of this year’s leading TV ads, testing them with consumer audiences using its AdExpress tool. Viewers reviewed and scored each on 12 factors proven to drive sales and build a brand: Branding, Involvement, Enjoyment, Made me love the brand, Sets the trends, Persuasion, New and different information, Relevance, Believability, Different from others, Meets my needs. The 18 ads reviewed are from brands and retailers: Asda, Argos, Boots, Burberry, Cadbury’s, Celebrations, Debenhams, dfs, John Lewis, Lidl, Marks & Spencer, Mulberry, PayPal, Sainsbury’s, Sky Movies, Very, Waitrose and Warburtons. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/christmasadsinfographicfinal-151209095902-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Millward Brown’s Christmas advertising study explores the performance of 18 of this year’s leading TV ads, testing them with consumer audiences using its AdExpress tool. Viewers reviewed and scored each on 12 factors proven to drive sales and build a brand: Branding, Involvement, Enjoyment, Made me love the brand, Sets the trends, Persuasion, New and different information, Relevance, Believability, Different from others, Meets my needs. The 18 ads reviewed are from brands and retailers: Asda, Argos, Boots, Burberry, Cadbury’s, Celebrations, Debenhams, dfs, John Lewis, Lidl, Marks & Spencer, Mulberry, PayPal, Sainsbury’s, Sky Movies, Very, Waitrose and Warburtons.

THE UK Stars OF 2015’s Christmas Advertising - Infographic from Kantar

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1 Ad Receptivity: An Inconvenient Truth /slideshow/ad-receptivity-an-inconvenient-truth/55822316 adreceptivity-aninconvenienttruth-magneticconferenceoctober2015-151204141347-lva1-app6892
Advertising plays a vital role in building brands. But even the best advertising, for a well-loved brand, perfectly deployed through media, needs a receptive audience. Consumer receptivity to advertising is our industries most precious asset – it is our oxygen. Today I want to convince everyone here that advertising receptivity is at genuine risk and we must, together, take better care of it. Our behaviours as an advertising industry have been more bad than good and this is turning people off. We are belching out our own version of CO2 and ruining the environment for communications effectiveness. People are becoming less receptive to advertising and it is our own fault – that’s the inconvenient truth. ]]>
Advertising plays a vital role in building brands. But even the best advertising, for a well-loved brand, perfectly deployed through media, needs a receptive audience. Consumer receptivity to advertising is our industries most precious asset – it is our oxygen. Today I want to convince everyone here that advertising receptivity is at genuine risk and we must, together, take better care of it. Our behaviours as an advertising industry have been more bad than good and this is turning people off. We are belching out our own version of CO2 and ruining the environment for communications effectiveness. People are becoming less receptive to advertising and it is our own fault – that’s the inconvenient truth. ]]> Fri, 04 Dec 2015 14:13:47 GMT /slideshow/ad-receptivity-an-inconvenient-truth/55822316 MillwardBrown@slideshare.net(MillwardBrown) Ad Receptivity: An Inconvenient Truth MillwardBrown Advertising plays a vital role in building brands. But even the best advertising, for a well-loved brand, perfectly deployed through media, needs a receptive audience. Consumer receptivity to advertising is our industries most precious asset – it is our oxygen. Today I want to convince everyone here that advertising receptivity is at genuine risk and we must, together, take better care of it. Our behaviours as an advertising industry have been more bad than good and this is turning people off. We are belching out our own version of CO2 and ruining the environment for communications effectiveness. People are becoming less receptive to advertising and it is our own fault – that’s the inconvenient truth. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adreceptivity-aninconvenienttruth-magneticconferenceoctober2015-151204141347-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Advertising plays a vital role in building brands. But even the best advertising, for a well-loved brand, perfectly deployed through media, needs a receptive audience. Consumer receptivity to advertising is our industries most precious asset – it is our oxygen. Today I want to convince everyone here that advertising receptivity is at genuine risk and we must, together, take better care of it. Our behaviours as an advertising industry have been more bad than good and this is turning people off. We are belching out our own version of CO2 and ruining the environment for communications effectiveness. People are becoming less receptive to advertising and it is our own fault – that’s the inconvenient truth.

Ad Receptivity: An Inconvenient Truth from Kantar

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1 Drive More Brand Spend Into Digital /slideshow/drive-more-brand-spend-into-digital/55703581 4-151201161539-lva1-app6892
How we are driving more brand spend into digital, focusing on the growth of programmatic as an industry through automation and how we can respond to these changes in the market with solutions. Automation Technologies are key to growth for brands. We need to simplify the media value chain, and declutter the process Working across a trusted online currency will the drive growth of brand spend online. ]]>
How we are driving more brand spend into digital, focusing on the growth of programmatic as an industry through automation and how we can respond to these changes in the market with solutions. Automation Technologies are key to growth for brands. We need to simplify the media value chain, and declutter the process Working across a trusted online currency will the drive growth of brand spend online. ]]> Tue, 01 Dec 2015 16:15:39 GMT /slideshow/drive-more-brand-spend-into-digital/55703581 MillwardBrown@slideshare.net(MillwardBrown) Drive More Brand Spend Into Digital MillwardBrown How we are driving more brand spend into digital, focusing on the growth of programmatic as an industry through automation and how we can respond to these changes in the market with solutions. Automation Technologies are key to growth for brands. We need to simplify the media value chain, and declutter the process Working across a trusted online currency will the drive growth of brand spend online. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4-151201161539-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> How we are driving more brand spend into digital, focusing on the growth of programmatic as an industry through automation and how we can respond to these changes in the market with solutions. Automation Technologies are key to growth for brands. We need to simplify the media value chain, and declutter the process Working across a trusted online currency will the drive growth of brand spend online.

Drive More Brand Spend Into Digital from Kantar

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1 How Technology And New Platforms Are Changing Brand Communications /slideshow/how-technology-and-new-platforms-are-changing-brand-communications/55703525 3-151201161432-lva1-app6892
Good ads have 3 key metrics: interaction, communication and persuasion. Personal communication is becoming easier and more popular with the help of technology and Big Data. Problem- solving ads are the important part of brand communication. ]]>
Good ads have 3 key metrics: interaction, communication and persuasion. Personal communication is becoming easier and more popular with the help of technology and Big Data. Problem- solving ads are the important part of brand communication. ]]> Tue, 01 Dec 2015 16:14:32 GMT /slideshow/how-technology-and-new-platforms-are-changing-brand-communications/55703525 MillwardBrown@slideshare.net(MillwardBrown) How Technology And New Platforms Are Changing Brand Communications MillwardBrown Good ads have 3 key metrics: interaction, communication and persuasion. Personal communication is becoming easier and more popular with the help of technology and Big Data. Problem- solving ads are the important part of brand communication. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3-151201161432-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Good ads have 3 key metrics: interaction, communication and persuasion. Personal communication is becoming easier and more popular with the help of technology and Big Data. Problem- solving ads are the important part of brand communication.

How Technology And New Platforms Are Changing Brand Communications from Kantar

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1 Is It The Death Or Rebirth Of Digital Advertising? /slideshow/is-it-the-death-or-rebirth-of-digital-advertising/55691788 2-151201111834-lva1-app6892
Digital Ad spend has been growing steadily across the globe and in some markets now outpaces TV spend. With this rise in spend we have also seen a steady increase in the formats and technology available to advertisers. But are we as an industry forgetting who is at the heart of all these efforts? Are we in danger of losing consumer interest/ receptivity once and for all? ]]>
Digital Ad spend has been growing steadily across the globe and in some markets now outpaces TV spend. With this rise in spend we have also seen a steady increase in the formats and technology available to advertisers. But are we as an industry forgetting who is at the heart of all these efforts? Are we in danger of losing consumer interest/ receptivity once and for all? ]]> Tue, 01 Dec 2015 11:18:34 GMT /slideshow/is-it-the-death-or-rebirth-of-digital-advertising/55691788 MillwardBrown@slideshare.net(MillwardBrown) Is It The Death Or Rebirth Of Digital Advertising? MillwardBrown Digital Ad spend has been growing steadily across the globe and in some markets now outpaces TV spend. With this rise in spend we have also seen a steady increase in the formats and technology available to advertisers. But are we as an industry forgetting who is at the heart of all these efforts? Are we in danger of losing consumer interest/ receptivity once and for all? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2-151201111834-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital Ad spend has been growing steadily across the globe and in some markets now outpaces TV spend. With this rise in spend we have also seen a steady increase in the formats and technology available to advertisers. But are we as an industry forgetting who is at the heart of all these efforts? Are we in danger of losing consumer interest/ receptivity once and for all?

Is It The Death Or Rebirth Of Digital Advertising? from Kantar

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1 Insights2020: Driving Customer-Centric Business Growth /slideshow/insights2020-driving-customercentric-business-growth/55690415 1-151201104305-lva1-app6891
Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance. With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organizations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom.]]>
Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance. With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organizations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom.]]> Tue, 01 Dec 2015 10:43:05 GMT /slideshow/insights2020-driving-customercentric-business-growth/55690415 MillwardBrown@slideshare.net(MillwardBrown) Insights2020: Driving Customer-Centric Business Growth MillwardBrown Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance. With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organizations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1-151201104305-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance. With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organizations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom.

Insights2020: Driving Customer-Centric Business Growth from Kantar

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1 Millward Brown AdReaction: Video Creative in a Digital World Global Report /slideshow/millward-brown-adreaction-video-creative-in-a-digital-world-global-report/55645150 millwardbrownadreactionvideoglobal1-151130101232-lva1-app6892
Millward Brown's AdReaction Video explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We interviewed over 13,500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone of tablet). We also tested 20 TV as in 8 countries across TV, digital and mobile platforms. http://www.millwardbrown.com/adreaction/video/]]>
Millward Brown's AdReaction Video explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We interviewed over 13,500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone of tablet). We also tested 20 TV as in 8 countries across TV, digital and mobile platforms. http://www.millwardbrown.com/adreaction/video/]]> Mon, 30 Nov 2015 10:12:32 GMT /slideshow/millward-brown-adreaction-video-creative-in-a-digital-world-global-report/55645150 MillwardBrown@slideshare.net(MillwardBrown) Millward Brown AdReaction: Video Creative in a Digital World Global Report MillwardBrown Millward Brown's AdReaction Video explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We interviewed over 13,500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone of tablet). We also tested 20 TV as in 8 countries across TV, digital and mobile platforms. http://www.millwardbrown.com/adreaction/video/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/millwardbrownadreactionvideoglobal1-151130101232-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Millward Brown's AdReaction Video explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We interviewed over 13,500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone of tablet). We also tested 20 TV as in 8 countries across TV, digital and mobile platforms. http://www.millwardbrown.com/adreaction/video/

Millward Brown AdReaction: Video Creative in a Digital World Global Report from Kantar

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1 The Top Media Trends You Don't Know About /MillwardBrown/the-top-media-trends-that-consumers-dont-even-know-about tendensdagenarianelngsfeld15102015-151104171510-lva1-app6891
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer. And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company. ]]>
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer. And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company. ]]> Wed, 04 Nov 2015 17:15:10 GMT /MillwardBrown/the-top-media-trends-that-consumers-dont-even-know-about MillwardBrown@slideshare.net(MillwardBrown) The top media trends that consumers �don’t even know about MillwardBrown This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer. And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tendensdagenarianelngsfeld15102015-151104171510-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer. And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.

The top media trends that consumers don’t even know about from Kantar

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1 https://cdn.slidesharecdn.com/profile-photo-MillwardBrown-48x48.jpg?cb=1561972629 Kantar is home to some of the world's leading research, data and insights expertise. Collectively, our 30,000 employees offer the most complete view of consumers – the way they think, feel, shop, share, vote and view – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners. www.kantar.com https://cdn.slidesharecdn.com/ss_thumbnails/brandzuktop50martinguerrieria-171128103830-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brandz-top-50-most-valuable-uk-brands-2017-by-martin-guerrieria-global-brandz-research-director/82891953 BrandZ Top 50 Most Val... https://cdn.slidesharecdn.com/ss_thumbnails/uktop50webinar26octfinal-171101093803-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brandz-top-50-most-valuable-uk-brands-2017/81454527 BrandZ™ Top 50 Most Va... https://cdn.slidesharecdn.com/ss_thumbnails/kantarmillwardbrown-thepowerofdigitalinbrandbuilding-171025110758-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-power-of-digital-in-brand-building-in-south-africa-81189423/81189423 The Power of Digital i...