際際滷shows by User: MordyOberstein / http://www.slideshare.net/images/logo.gif 際際滷shows by User: MordyOberstein / Fri, 08 Apr 2022 09:06:37 GMT 際際滷Share feed for 際際滷shows by User: MordyOberstein The Full Scoop on Google's Title Rewrites /slideshow/the-full-scoop-on-googles-title-rewrites/251543404 mordybrightonseo2022designed-220408090637
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP? Dive in with this look at Google's title rewrites! ]]>

How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP? Dive in with this look at Google's title rewrites! ]]>
Fri, 08 Apr 2022 09:06:37 GMT /slideshow/the-full-scoop-on-googles-title-rewrites/251543404 MordyOberstein@slideshare.net(MordyOberstein) The Full Scoop on Google's Title Rewrites MordyOberstein How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP? Dive in with this look at Google's title rewrites! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mordybrightonseo2022designed-220408090637-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP? Dive in with this look at Google&#39;s title rewrites!
The Full Scoop on Google's Title Rewrites from Mordy Oberstein
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Landing Page Optimization /slideshow/landing-page-optimization-250426260/250426260 mordypubcon2021final1-211012084310
A data-backed look at what it takes to optimize landing pages in the era of Google's core updates. How to align your landing pages to the authority your site has built. ]]>

A data-backed look at what it takes to optimize landing pages in the era of Google's core updates. How to align your landing pages to the authority your site has built. ]]>
Tue, 12 Oct 2021 08:43:10 GMT /slideshow/landing-page-optimization-250426260/250426260 MordyOberstein@slideshare.net(MordyOberstein) Landing Page Optimization MordyOberstein A data-backed look at what it takes to optimize landing pages in the era of Google's core updates. How to align your landing pages to the authority your site has built. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mordypubcon2021final1-211012084310-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A data-backed look at what it takes to optimize landing pages in the era of Google&#39;s core updates. How to align your landing pages to the authority your site has built.
Landing Page Optimization from Mordy Oberstein
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Room for the Average Site: How the Google Ecosystem is Pushing for Deeper Content /slideshow/room-for-the-average-site-how-the-google-ecosystem-is-pushing-for-deeper-content/241247698 semrush-jan-webinar-room-for-avg-site-210112191439
Dive into some data that shows where the average site can rank when competing with super-authorities. Moreover, understand how the Google ecosystem is evolving and what that means for the equation of relevancy vs. authority (and what that ultimately means for your site's ability to rank). ]]>

Dive into some data that shows where the average site can rank when competing with super-authorities. Moreover, understand how the Google ecosystem is evolving and what that means for the equation of relevancy vs. authority (and what that ultimately means for your site's ability to rank). ]]>
Tue, 12 Jan 2021 19:14:39 GMT /slideshow/room-for-the-average-site-how-the-google-ecosystem-is-pushing-for-deeper-content/241247698 MordyOberstein@slideshare.net(MordyOberstein) Room for the Average Site: How the Google Ecosystem is Pushing for Deeper Content MordyOberstein Dive into some data that shows where the average site can rank when competing with super-authorities. Moreover, understand how the Google ecosystem is evolving and what that means for the equation of relevancy vs. authority (and what that ultimately means for your site's ability to rank). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semrush-jan-webinar-room-for-avg-site-210112191439-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Dive into some data that shows where the average site can rank when competing with super-authorities. Moreover, understand how the Google ecosystem is evolving and what that means for the equation of relevancy vs. authority (and what that ultimately means for your site&#39;s ability to rank).
Room for the Average Site: How the Google Ecosystem is Pushing for Deeper Content from Mordy Oberstein
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Untangling Core Update Drama: How to Deal with Google's Core Updates /MordyOberstein/untangling-core-update-drama-how-to-deal-with-googles-core-updates oberstein-smx-west-draft-final2-200221053945
Data, site patterns, and tips aimed at understanding Google's core updates (so that you don't get clobbered by them!).]]>

Data, site patterns, and tips aimed at understanding Google's core updates (so that you don't get clobbered by them!).]]>
Fri, 21 Feb 2020 05:39:45 GMT /MordyOberstein/untangling-core-update-drama-how-to-deal-with-googles-core-updates MordyOberstein@slideshare.net(MordyOberstein) Untangling Core Update Drama: How to Deal with Google's Core Updates MordyOberstein Data, site patterns, and tips aimed at understanding Google's core updates (so that you don't get clobbered by them!). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/oberstein-smx-west-draft-final2-200221053945-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Data, site patterns, and tips aimed at understanding Google&#39;s core updates (so that you don&#39;t get clobbered by them!).
Untangling Core Update Drama: How to Deal with Google's Core Updates from Mordy Oberstein
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Google's Entity-Centricity & International SEO /slideshow/googles-entitycentricity-international-seo/206236327 site-entity-international-seo-oberstein-191216064517
How Google's entity understanding has evolved and its impact on international SEO. I take a look at how various events & updates point to a new way for Google to analyze the web and how that changes doing international SEO. ]]>

How Google's entity understanding has evolved and its impact on international SEO. I take a look at how various events & updates point to a new way for Google to analyze the web and how that changes doing international SEO. ]]>
Mon, 16 Dec 2019 06:45:17 GMT /slideshow/googles-entitycentricity-international-seo/206236327 MordyOberstein@slideshare.net(MordyOberstein) Google's Entity-Centricity & International SEO MordyOberstein How Google's entity understanding has evolved and its impact on international SEO. I take a look at how various events & updates point to a new way for Google to analyze the web and how that changes doing international SEO. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/site-entity-international-seo-oberstein-191216064517-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How Google&#39;s entity understanding has evolved and its impact on international SEO. I take a look at how various events &amp; updates point to a new way for Google to analyze the web and how that changes doing international SEO.
Google's Entity-Centricity & International SEO from Mordy Oberstein
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How Technical Content Creators Can Leverage Google's SERP Features /slideshow/how-technical-content-creators-can-leverage-googles-serp-features/131487590 megacomm-ppt-20192-190212142757
Technical content is the bread and butter of many of Google's SERP features. Yet, many technical content creators don't even know these features exist or are only focusing on organic rankings. Here's a look at why every technical content creator needs to think about Google's SERP features and how they can get their content into the likes of the Featured Snippet, Related Questions box, and video carousel! ]]>

Technical content is the bread and butter of many of Google's SERP features. Yet, many technical content creators don't even know these features exist or are only focusing on organic rankings. Here's a look at why every technical content creator needs to think about Google's SERP features and how they can get their content into the likes of the Featured Snippet, Related Questions box, and video carousel! ]]>
Tue, 12 Feb 2019 14:27:57 GMT /slideshow/how-technical-content-creators-can-leverage-googles-serp-features/131487590 MordyOberstein@slideshare.net(MordyOberstein) How Technical Content Creators Can Leverage Google's SERP Features MordyOberstein Technical content is the bread and butter of many of Google's SERP features. Yet, many technical content creators don't even know these features exist or are only focusing on organic rankings. Here's a look at why every technical content creator needs to think about Google's SERP features and how they can get their content into the likes of the Featured Snippet, Related Questions box, and video carousel! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/megacomm-ppt-20192-190212142757-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Technical content is the bread and butter of many of Google&#39;s SERP features. Yet, many technical content creators don&#39;t even know these features exist or are only focusing on organic rankings. Here&#39;s a look at why every technical content creator needs to think about Google&#39;s SERP features and how they can get their content into the likes of the Featured Snippet, Related Questions box, and video carousel!
How Technical Content Creators Can Leverage Google's SERP Features from Mordy Oberstein
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How to Optimize Your Content Without Sacrificing Pizzazz /slideshow/how-to-optimize-your-content-without-sacrificing-pizzazz-20-final/102327974 howtooptimizeyourcontentwithoutsacrificingpizzazz2-180613174349
How to balance writing for search engine and writing for an audience at the same time. Tips on how to develop content that is both SEO sound and engaging. ]]>

How to balance writing for search engine and writing for an audience at the same time. Tips on how to develop content that is both SEO sound and engaging. ]]>
Wed, 13 Jun 2018 17:43:49 GMT /slideshow/how-to-optimize-your-content-without-sacrificing-pizzazz-20-final/102327974 MordyOberstein@slideshare.net(MordyOberstein) How to Optimize Your Content Without Sacrificing Pizzazz MordyOberstein How to balance writing for search engine and writing for an audience at the same time. Tips on how to develop content that is both SEO sound and engaging. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtooptimizeyourcontentwithoutsacrificingpizzazz2-180613174349-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How to balance writing for search engine and writing for an audience at the same time. Tips on how to develop content that is both SEO sound and engaging.
How to Optimize Your Content Without Sacrificing Pizzazz from Mordy Oberstein
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Beyond the Niche, Beyond the Factors, a Machine Learning Love Story /slideshow/beyond-the-niche-beyond-the-factors-a-machine-learning-love-story/102327461 smx-advanced2018-oberstein-180613173955
How machine learning creates a new ranking paradigm, one that alters how we view ranking factors at the niche level. ]]>

How machine learning creates a new ranking paradigm, one that alters how we view ranking factors at the niche level. ]]>
Wed, 13 Jun 2018 17:39:55 GMT /slideshow/beyond-the-niche-beyond-the-factors-a-machine-learning-love-story/102327461 MordyOberstein@slideshare.net(MordyOberstein) Beyond the Niche, Beyond the Factors, a Machine Learning Love Story MordyOberstein How machine learning creates a new ranking paradigm, one that alters how we view ranking factors at the niche level. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smx-advanced2018-oberstein-180613173955-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How machine learning creates a new ranking paradigm, one that alters how we view ranking factors at the niche level.
Beyond the Niche, Beyond the Factors, a Machine Learning Love Story from Mordy Oberstein
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