�ݺ�ߣshows by User: Morise

�ݺ�ߣshows by User: Morise / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Morise / Wed, 08 Jan 2020 10:56:53 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Morise Spot opportunities for strategy /slideshow/spot-opportunities-for-strategy-217088364/217088364 spotopportunities-200108105653
How do you find opportunities for your business strategy? How do you validate ideas and/or opportunities? How do you ask the right questions?]]>
How do you find opportunities for your business strategy? How do you validate ideas and/or opportunities? How do you ask the right questions?]]> Wed, 08 Jan 2020 10:56:53 GMT /slideshow/spot-opportunities-for-strategy-217088364/217088364 Morise@slideshare.net(Morise) Spot opportunities for strategy Morise How do you find opportunities for your business strategy? How do you validate ideas and/or opportunities? How do you ask the right questions? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/spotopportunities-200108105653-thumbnail.jpg?width=120&height=120&fit=bounds" /> How do you find opportunities for your business strategy? How do you validate ideas and/or opportunities? How do you ask the right questions?

Spot opportunities for strategy from Anna Witteman

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0 Data Science Meetup: Our learnings of combining Small & Big for our retail clients worldwide /Morise/data-science-meetup-our-learnings-of-combining-small-big-for-our-retail-clients-worldwide-70198849 meetupdatascience-161216100848
How can you measure the quality of the experience people are having with your service or your brand? Retailers want to give customers a good user experience because this leads to better business results like more revenue and higher loyalty. IceMobile can measure almost everything shoppers do, but how can you also use motivations of shoppers to create a better shopping experience? In this presentation Arnoud & Anna will share their learnings on data-driven storytelling & product development. They will share how combining big data & small data has helped them to make data quickly actionable in an agile way. Illustrated by case studies from their Retail clients all over the world they will show how & when the combination of big & small data can bring the best results. Speakers: Arnoud Andeweg has a Master's degree Human Centered Multimedia (Information Studies) and more than 15 years of experience in data processing, analysis and visualization with large datasets from Dutch companies like KPN, ING, CIZ, NRC, Trouw and Volkskrant. He leads the Customer Insights team at IceMobile. Today he uses the strengths of Small data & Big data to improve the shopping experience of people all over the world. Anna Witteman has a Master's degree in Industrial Design Engineering & more than 10 years of experience in UX. Anna worked on award winning apps like Appie for the Dutch retailer Albert Heijn (Appie won an Interaction Design Award & was rated by IGD as one of the 10 best apps for retail worldwide). She likes to challenge the ‘WHY‘ of user actions. She started the UX Lab at IceMobile to give a voice to our users by making use of (mainly) Small Data. Today she uses the strengths of Small data & Big data to improve the shopping experience of people all over the world.]]>
How can you measure the quality of the experience people are having with your service or your brand? Retailers want to give customers a good user experience because this leads to better business results like more revenue and higher loyalty. IceMobile can measure almost everything shoppers do, but how can you also use motivations of shoppers to create a better shopping experience? In this presentation Arnoud & Anna will share their learnings on data-driven storytelling & product development. They will share how combining big data & small data has helped them to make data quickly actionable in an agile way. Illustrated by case studies from their Retail clients all over the world they will show how & when the combination of big & small data can bring the best results. Speakers: Arnoud Andeweg has a Master's degree Human Centered Multimedia (Information Studies) and more than 15 years of experience in data processing, analysis and visualization with large datasets from Dutch companies like KPN, ING, CIZ, NRC, Trouw and Volkskrant. He leads the Customer Insights team at IceMobile. Today he uses the strengths of Small data & Big data to improve the shopping experience of people all over the world. Anna Witteman has a Master's degree in Industrial Design Engineering & more than 10 years of experience in UX. Anna worked on award winning apps like Appie for the Dutch retailer Albert Heijn (Appie won an Interaction Design Award & was rated by IGD as one of the 10 best apps for retail worldwide). She likes to challenge the ‘WHY‘ of user actions. She started the UX Lab at IceMobile to give a voice to our users by making use of (mainly) Small Data. Today she uses the strengths of Small data & Big data to improve the shopping experience of people all over the world.]]> Fri, 16 Dec 2016 10:08:48 GMT /Morise/data-science-meetup-our-learnings-of-combining-small-big-for-our-retail-clients-worldwide-70198849 Morise@slideshare.net(Morise) Data Science Meetup: Our learnings of combining Small & Big for our retail clients worldwide Morise How can you measure the quality of the experience people are having with your service or your brand? Retailers want to give customers a good user experience because this leads to better business results like more revenue and higher loyalty. IceMobile can measure almost everything shoppers do, but how can you also use motivations of shoppers to create a better shopping experience? In this presentation Arnoud & Anna will share their learnings on data-driven storytelling & product development. They will share how combining big data & small data has helped them to make data quickly actionable in an agile way. Illustrated by case studies from their Retail clients all over the world they will show how & when the combination of big & small data can bring the best results. Speakers: Arnoud Andeweg has a Master's degree Human Centered Multimedia (Information Studies) and more than 15 years of experience in data processing, analysis and visualization with large datasets from Dutch companies like KPN, ING, CIZ, NRC, Trouw and Volkskrant. He leads the Customer Insights team at IceMobile. Today he uses the strengths of Small data & Big data to improve the shopping experience of people all over the world. Anna Witteman has a Master's degree in Industrial Design Engineering & more than 10 years of experience in UX. Anna worked on award winning apps like Appie for the Dutch retailer Albert Heijn (Appie won an Interaction Design Award & was rated by IGD as one of the 10 best apps for retail worldwide). She likes to challenge the ‘WHY‘ of user actions. She started the UX Lab at IceMobile to give a voice to our users by making use of (mainly) Small Data. Today she uses the strengths of Small data & Big data to improve the shopping experience of people all over the world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/meetupdatascience-161216100848-thumbnail.jpg?width=120&height=120&fit=bounds" /> How can you measure the quality of the experience people are having with your service or your brand? Retailers want to give customers a good user experience because this leads to better business results like more revenue and higher loyalty. IceMobile can measure almost everything shoppers do, but how can you also use motivations of shoppers to create a better shopping experience? In this presentation Arnoud & Anna will share their learnings on data-driven storytelling & product development. They will share how combining big data & small data has helped them to make data quickly actionable in an agile way. Illustrated by case studies from their Retail clients all over the world they will show how & when the combination of big & small data can bring the best results. Speakers: Arnoud Andeweg has a Master's degree Human Centered Multimedia (Information Studies) and more than 15 years of experience in data processing, analysis and visualization with large datasets from Dutch companies like KPN, ING, CIZ, NRC, Trouw and Volkskrant. He leads the Customer Insights team at IceMobile. Today he uses the strengths of Small data & Big data to improve the shopping experience of people all over the world. Anna Witteman has a Master's degree in Industrial Design Engineering & more than 10 years of experience in UX. Anna worked on award winning apps like Appie for the Dutch retailer Albert Heijn (Appie won an Interaction Design Award & was rated by IGD as one of the 10 best apps for retail worldwide). She likes to challenge the ‘WHY‘ of user actions. She started the UX Lab at IceMobile to give a voice to our users by making use of (mainly) Small Data. Today she uses the strengths of Small data & Big data to improve the shopping experience of people all over the world.

Data Science Meetup: Our learnings of combining Small & Big for our retail clients worldwide from Anna Witteman

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0 Better products faster: let's bring the user into the userstory // TAPOST_2016 Riga /slideshow/better-products-faster-lets-bring-the-user-into-the-userstory-tapost2016-riga/67004144 betterproductsfastertapost2016-161011121558
Why is it that everyone knows the importance of frequent user testing, yet hardly anyone does it? Because user testing often is time consuming, complex and expensive. It probably doesn’t fit in your development process and thus feels like extra work. To feel reassured you tell yourself to test with users once you have something working, or at the very end of the process. This is strange, because everybody knows that changing your product late in the process will increase costs exponentially. We created a way so that user testing saves time, improves the quality and doesn’t cost a lot of money. Team driven, pragmatic and no extra resources needed. The talk will show how, with only 2 hours every sprint, we focused on creating better products faster. We would love to share our learnings and simple DIY tools that let you start user testing with your current teams tomorrow! ]]>
Why is it that everyone knows the importance of frequent user testing, yet hardly anyone does it? Because user testing often is time consuming, complex and expensive. It probably doesn’t fit in your development process and thus feels like extra work. To feel reassured you tell yourself to test with users once you have something working, or at the very end of the process. This is strange, because everybody knows that changing your product late in the process will increase costs exponentially. We created a way so that user testing saves time, improves the quality and doesn’t cost a lot of money. Team driven, pragmatic and no extra resources needed. The talk will show how, with only 2 hours every sprint, we focused on creating better products faster. We would love to share our learnings and simple DIY tools that let you start user testing with your current teams tomorrow! ]]> Tue, 11 Oct 2016 12:15:58 GMT /slideshow/better-products-faster-lets-bring-the-user-into-the-userstory-tapost2016-riga/67004144 Morise@slideshare.net(Morise) Better products faster: let's bring the user into the userstory // TAPOST_2016 Riga Morise Why is it that everyone knows the importance of frequent user testing, yet hardly anyone does it? Because user testing often is time consuming, complex and expensive. It probably doesn’t fit in your development process and thus feels like extra work. To feel reassured you tell yourself to test with users once you have something working, or at the very end of the process. This is strange, because everybody knows that changing your product late in the process will increase costs exponentially. We created a way so that user testing saves time, improves the quality and doesn’t cost a lot of money. Team driven, pragmatic and no extra resources needed. The talk will show how, with only 2 hours every sprint, we focused on creating better products faster. We would love to share our learnings and simple DIY tools that let you start user testing with your current teams tomorrow! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/betterproductsfastertapost2016-161011121558-thumbnail.jpg?width=120&height=120&fit=bounds" /> Why is it that everyone knows the importance of frequent user testing, yet hardly anyone does it? Because user testing often is time consuming, complex and expensive. It probably doesn’t fit in your development process and thus feels like extra work. To feel reassured you tell yourself to test with users once you have something working, or at the very end of the process. This is strange, because everybody knows that changing your product late in the process will increase costs exponentially. We created a way so that user testing saves time, improves the quality and doesn’t cost a lot of money. Team driven, pragmatic and no extra resources needed. The talk will show how, with only 2 hours every sprint, we focused on creating better products faster. We would love to share our learnings and simple DIY tools that let you start user testing with your current teams tomorrow!

Better products faster: let's bring the user into the userstory // TAPOST_2016 Riga from Anna Witteman

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0 Retail Loyalty Congress 2016 // Masterclass IceMobile /slideshow/retail-loyalty-congress-2016-masterclass-icemobile-66866990/66866990 retailloyaltycongressmasterclass-161007162007
As presented at the Retail Loyalty Congress 2016 in Toronto: Mapping motivations to create relevant experiences. You can measure everything your shoppers do, but how can you use what drives them to create a better experience? How to use small data to unlock the full potential of big data? Please join Anna Witteman (Head of UX Lab) and Hans Ruitenberg (Associate Creative Director) in this session from IceMobile. Illustrated by best practice case studies, they will present a framework for data driven storytelling that can help you make sense of your big data, find out what drives your shoppers, and move from insight to action.]]>
As presented at the Retail Loyalty Congress 2016 in Toronto: Mapping motivations to create relevant experiences. You can measure everything your shoppers do, but how can you use what drives them to create a better experience? How to use small data to unlock the full potential of big data? Please join Anna Witteman (Head of UX Lab) and Hans Ruitenberg (Associate Creative Director) in this session from IceMobile. Illustrated by best practice case studies, they will present a framework for data driven storytelling that can help you make sense of your big data, find out what drives your shoppers, and move from insight to action.]]> Fri, 07 Oct 2016 16:20:07 GMT /slideshow/retail-loyalty-congress-2016-masterclass-icemobile-66866990/66866990 Morise@slideshare.net(Morise) Retail Loyalty Congress 2016 // Masterclass IceMobile Morise As presented at the Retail Loyalty Congress 2016 in Toronto: Mapping motivations to create relevant experiences. You can measure everything your shoppers do, but how can you use what drives them to create a better experience? How to use small data to unlock the full potential of big data? Please join Anna Witteman (Head of UX Lab) and Hans Ruitenberg (Associate Creative Director) in this session from IceMobile. Illustrated by best practice case studies, they will present a framework for data driven storytelling that can help you make sense of your big data, find out what drives your shoppers, and move from insight to action. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/retailloyaltycongressmasterclass-161007162007-thumbnail.jpg?width=120&height=120&fit=bounds" /> As presented at the Retail Loyalty Congress 2016 in Toronto: Mapping motivations to create relevant experiences. You can measure everything your shoppers do, but how can you use what drives them to create a better experience? How to use small data to unlock the full potential of big data? Please join Anna Witteman (Head of UX Lab) and Hans Ruitenberg (Associate Creative Director) in this session from IceMobile. Illustrated by best practice case studies, they will present a framework for data driven storytelling that can help you make sense of your big data, find out what drives your shoppers, and move from insight to action.

Retail Loyalty Congress 2016 // Masterclass IceMobile from Anna Witteman

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0 Ladies that ux_Amsterdam_18082016 - Experience Mapping with IceMobile /slideshow/ladies-that-uxamsterdam18082016-experience-mapping-with-icemobile/65270795 ladiesthatuxamsterdam18082016-160823110332
Experience Mapping with IceMobile How can you measure the quality of the experience people are having with your service or your brand? Not just on a single channel but on all channels? How do you know what drives people & what their ‘moments of truth’ are? How do you identify opportunities from that? In order to tackle these questions we use a customised version of the Adaptive Path's Experience Mapping method. In the presentation we’ll show why Experience Mapping is a useful tool for us at IceMobile.]]>
Experience Mapping with IceMobile How can you measure the quality of the experience people are having with your service or your brand? Not just on a single channel but on all channels? How do you know what drives people & what their ‘moments of truth’ are? How do you identify opportunities from that? In order to tackle these questions we use a customised version of the Adaptive Path's Experience Mapping method. In the presentation we’ll show why Experience Mapping is a useful tool for us at IceMobile.]]> Tue, 23 Aug 2016 11:03:32 GMT /slideshow/ladies-that-uxamsterdam18082016-experience-mapping-with-icemobile/65270795 Morise@slideshare.net(Morise) Ladies that ux_Amsterdam_18082016 - Experience Mapping with IceMobile Morise Experience Mapping with IceMobile How can you measure the quality of the experience people are having with your service or your brand? Not just on a single channel but on all channels? How do you know what drives people & what their ‘moments of truth’ are? How do you identify opportunities from that? In order to tackle these questions we use a customised version of the Adaptive Path's Experience Mapping method. In the presentation we’ll show why Experience Mapping is a useful tool for us at IceMobile. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ladiesthatuxamsterdam18082016-160823110332-thumbnail.jpg?width=120&height=120&fit=bounds" /> Experience Mapping with IceMobile How can you measure the quality of the experience people are having with your service or your brand? Not just on a single channel but on all channels? How do you know what drives people & what their ‘moments of truth’ are? How do you identify opportunities from that? In order to tackle these questions we use a customised version of the Adaptive Path's Experience Mapping method. In the presentation we’ll show why Experience Mapping is a useful tool for us at IceMobile.

Ladies that ux_Amsterdam_18082016 - Experience Mapping with IceMobile from Anna Witteman

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0 UX & Agile - UX Research Amsterdam meetup - 04022016 /slideshow/ux-agile-ux-research-amsterdam-meetup-04022016/57912952 ux3agileuxresearchmeetup04022016-160205085647
Hoe kun je user research inrichten zodat het past binnen het snelle, iteratieve agile proces? Hoe kun je laten zien wat de business value van user research binnen agile is? Wij hebben een manier gevonden om de gebruiker een vaste rol te geven in het agile proces. Inmiddels is gebruiksonderzoek bij IceMobile volledig geïntegreerd in onze agile manier van werken en doen we bij verschillende projecten in elke sprint gebruiksonderzoek. Ik deel in deze presentatie wat voor ons de grootste uitdagingen waren en wat onze manieren zijn om het te laten werken. ]]>
Hoe kun je user research inrichten zodat het past binnen het snelle, iteratieve agile proces? Hoe kun je laten zien wat de business value van user research binnen agile is? Wij hebben een manier gevonden om de gebruiker een vaste rol te geven in het agile proces. Inmiddels is gebruiksonderzoek bij IceMobile volledig geïntegreerd in onze agile manier van werken en doen we bij verschillende projecten in elke sprint gebruiksonderzoek. Ik deel in deze presentatie wat voor ons de grootste uitdagingen waren en wat onze manieren zijn om het te laten werken. ]]> Fri, 05 Feb 2016 08:56:47 GMT /slideshow/ux-agile-ux-research-amsterdam-meetup-04022016/57912952 Morise@slideshare.net(Morise) UX & Agile - UX Research Amsterdam meetup - 04022016 Morise Hoe kun je user research inrichten zodat het past binnen het snelle, iteratieve agile proces? Hoe kun je laten zien wat de business value van user research binnen agile is? Wij hebben een manier gevonden om de gebruiker een vaste rol te geven in het agile proces. Inmiddels is gebruiksonderzoek bij IceMobile volledig geïntegreerd in onze agile manier van werken en doen we bij verschillende projecten in elke sprint gebruiksonderzoek. Ik deel in deze presentatie wat voor ons de grootste uitdagingen waren en wat onze manieren zijn om het te laten werken. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ux3agileuxresearchmeetup04022016-160205085647-thumbnail.jpg?width=120&height=120&fit=bounds" /> Hoe kun je user research inrichten zodat het past binnen het snelle, iteratieve agile proces? Hoe kun je laten zien wat de business value van user research binnen agile is? Wij hebben een manier gevonden om de gebruiker een vaste rol te geven in het agile proces. Inmiddels is gebruiksonderzoek bij IceMobile volledig geïntegreerd in onze agile manier van werken en doen we bij verschillende projecten in elke sprint gebruiksonderzoek. Ik deel in deze presentatie wat voor ons de grootste uitdagingen waren en wat onze manieren zijn om het te laten werken.

UX & Agile - UX Research Amsterdam meetup - 04022016 from Anna Witteman

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0 Produkt Tank Amsterdam PULSE UX /slideshow/product-tank-pulseuxawittemanwithnotes-46807484/46807484 producttankpulseuxa-150409050840-conversion-gate01
In her talk Anna will share learnings of frequently testing with users in agile teams. Also she will show that testing with users can be simple, effective & prove its value. Anna is an interaction designer & UX researcher with 9 years of experience. She likes to challenge the ‘WHY‘ of user actions. Two years ago she started the UX Lab at IceMobile to give a voice to the user. Today the UX Lab validates all concepts & products with users. She created 'Pulse UX' a simple method of frequent user testing that lets agile teams develop better products faster. Pulse UX is now part of every sprint at IceMobile.]]>
In her talk Anna will share learnings of frequently testing with users in agile teams. Also she will show that testing with users can be simple, effective & prove its value. Anna is an interaction designer & UX researcher with 9 years of experience. She likes to challenge the ‘WHY‘ of user actions. Two years ago she started the UX Lab at IceMobile to give a voice to the user. Today the UX Lab validates all concepts & products with users. She created 'Pulse UX' a simple method of frequent user testing that lets agile teams develop better products faster. Pulse UX is now part of every sprint at IceMobile.]]> Thu, 09 Apr 2015 05:08:40 GMT /slideshow/product-tank-pulseuxawittemanwithnotes-46807484/46807484 Morise@slideshare.net(Morise) Produkt Tank Amsterdam PULSE UX Morise In her talk Anna will share learnings of frequently testing with users in agile teams. Also she will show that testing with users can be simple, effective & prove its value. Anna is an interaction designer & UX researcher with 9 years of experience. She likes to challenge the ‘WHY‘ of user actions. Two years ago she started the UX Lab at IceMobile to give a voice to the user. Today the UX Lab validates all concepts & products with users. She created 'Pulse UX' a simple method of frequent user testing that lets agile teams develop better products faster. Pulse UX is now part of every sprint at IceMobile. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/producttankpulseuxa-150409050840-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In her talk Anna will share learnings of frequently testing with users in agile teams. Also she will show that testing with users can be simple, effective & prove its value. Anna is an interaction designer & UX researcher with 9 years of experience. She likes to challenge the ‘WHY‘ of user actions. Two years ago she started the UX Lab at IceMobile to give a voice to the user. Today the UX Lab validates all concepts & products with users. She created 'Pulse UX' a simple method of frequent user testing that lets agile teams develop better products faster. Pulse UX is now part of every sprint at IceMobile.

Produkt Tank Amsterdam PULSE UX from Anna Witteman

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0 Design Thinking to accelerate Innovation - Masterclass on RLC2015 Barcelona /slideshow/design-thinking-to-accelerate-innovation-masterclass-on-rlc2015-barcelona/44489691 20150204masterclassuxsmall-150210044559-conversion-gate02
How to use ‘design thinking’ to accelerate innovation - Lessons learned from the mobile and digital world. by Hans Ruitenberg & Anna Witteman Adopting a customer-centered approach in a retail organisation is challenging. During this masterclass, we show you how to really put your customers first through real-life examples and three of our best practices.]]>
How to use ‘design thinking’ to accelerate innovation - Lessons learned from the mobile and digital world. by Hans Ruitenberg & Anna Witteman Adopting a customer-centered approach in a retail organisation is challenging. During this masterclass, we show you how to really put your customers first through real-life examples and three of our best practices.]]> Tue, 10 Feb 2015 04:45:58 GMT /slideshow/design-thinking-to-accelerate-innovation-masterclass-on-rlc2015-barcelona/44489691 Morise@slideshare.net(Morise) Design Thinking to accelerate Innovation - Masterclass on RLC2015 Barcelona Morise How to use ‘design thinking’ to accelerate innovation - Lessons learned from the mobile and digital world. by Hans Ruitenberg & Anna Witteman Adopting a customer-centered approach in a retail organisation is challenging. During this masterclass, we show you how to really put your customers first through real-life examples and three of our best practices. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20150204masterclassuxsmall-150210044559-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to use ‘design thinking’ to accelerate innovation - Lessons learned from the mobile and digital world. by Hans Ruitenberg & Anna Witteman Adopting a customer-centered approach in a retail organisation is challenging. During this masterclass, we show you how to really put your customers first through real-life examples and three of our best practices.

Design Thinking to accelerate Innovation - Masterclass on RLC2015 Barcelona from Anna Witteman

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0 Pulse UX Testing: Bring the user into the user story. A.Witteman&R.vandenOever /slideshow/mae-pulse-testingwittemanvandenoever-40107788/40107788 maepulsetestingwittemanvandenoever-141010060201-conversion-gate02
Testing with users improves the quality of your product. But why is it that everyone knows the importance of frequent user testing, yet hardly anyone ever does it? Is it because User Testing often is time consuming, complex and expensive? It probably doesn’t fit in your development process and thus feels like extra work. To feel reassured, and to give some sort fake sense of security, you tell yourself to test with users once you have something working, or at the very end of the process. This is strange, because everybody knows that changing your product late in the process will increase costs exponentially. What if we tell you that we created a way so that User Testing saves time, improves the quality and doesn’t cost a lot of money? Team driven, pragmatic and no extra resources needed. During our talk we will show you how, with only 2 hours every sprint, we have focussed on creating better products faster. We would love to share our learnings and simple DIY tools that let you start user testing with your current team(s) tomorrow!]]>
Testing with users improves the quality of your product. But why is it that everyone knows the importance of frequent user testing, yet hardly anyone ever does it? Is it because User Testing often is time consuming, complex and expensive? It probably doesn’t fit in your development process and thus feels like extra work. To feel reassured, and to give some sort fake sense of security, you tell yourself to test with users once you have something working, or at the very end of the process. This is strange, because everybody knows that changing your product late in the process will increase costs exponentially. What if we tell you that we created a way so that User Testing saves time, improves the quality and doesn’t cost a lot of money? Team driven, pragmatic and no extra resources needed. During our talk we will show you how, with only 2 hours every sprint, we have focussed on creating better products faster. We would love to share our learnings and simple DIY tools that let you start user testing with your current team(s) tomorrow!]]> Fri, 10 Oct 2014 06:02:00 GMT /slideshow/mae-pulse-testingwittemanvandenoever-40107788/40107788 Morise@slideshare.net(Morise) Pulse UX Testing: Bring the user into the user story. A.Witteman&R.vandenOever Morise Testing with users improves the quality of your product. But why is it that everyone knows the importance of frequent user testing, yet hardly anyone ever does it? Is it because User Testing often is time consuming, complex and expensive? It probably doesn’t fit in your development process and thus feels like extra work. To feel reassured, and to give some sort fake sense of security, you tell yourself to test with users once you have something working, or at the very end of the process. This is strange, because everybody knows that changing your product late in the process will increase costs exponentially. What if we tell you that we created a way so that User Testing saves time, improves the quality and doesn’t cost a lot of money? Team driven, pragmatic and no extra resources needed. During our talk we will show you how, with only 2 hours every sprint, we have focussed on creating better products faster. We would love to share our learnings and simple DIY tools that let you start user testing with your current team(s) tomorrow! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/maepulsetestingwittemanvandenoever-141010060201-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Testing with users improves the quality of your product. But why is it that everyone knows the importance of frequent user testing, yet hardly anyone ever does it? Is it because User Testing often is time consuming, complex and expensive? It probably doesn’t fit in your development process and thus feels like extra work. To feel reassured, and to give some sort fake sense of security, you tell yourself to test with users once you have something working, or at the very end of the process. This is strange, because everybody knows that changing your product late in the process will increase costs exponentially. What if we tell you that we created a way so that User Testing saves time, improves the quality and doesn’t cost a lot of money? Team driven, pragmatic and no extra resources needed. During our talk we will show you how, with only 2 hours every sprint, we have focussed on creating better products faster. We would love to share our learnings and simple DIY tools that let you start user testing with your current team(s) tomorrow!

Pulse UX Testing: Bring the user into the user story. A.Witteman&R.vandenOever from Anna Witteman

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0 Sxsw14 panel picker user testing in agile /Morise/sxsw14-panel-picker-user-testing-in-agile sxsw14panelpicker-usertestinginagile-130726104607-phpapp02
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]]> Fri, 26 Jul 2013 10:46:07 GMT /Morise/sxsw14-panel-picker-user-testing-in-agile Morise@slideshare.net(Morise) Sxsw14 panel picker user testing in agile Morise <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxsw14panelpicker-usertestinginagile-130726104607-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Sxsw14 panel picker user testing in agile from Anna Witteman

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0 Gestalt Theory /slideshow/gestalt-laws-24613301/24613301 gestaltlaws-aw-130725081432-phpapp01
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]]> Thu, 25 Jul 2013 08:14:32 GMT /slideshow/gestalt-laws-24613301/24613301 Morise@slideshare.net(Morise) Gestalt Theory Morise <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gestaltlaws-aw-130725081432-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Gestalt Theory from Anna Witteman

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0 Interaction Design by Ultrafris /slideshow/interaction-design-by-ultrafris/2131077 i-091005094623-phpapp01
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]]> Mon, 05 Oct 2009 09:46:12 GMT /slideshow/interaction-design-by-ultrafris/2131077 Morise@slideshare.net(Morise) Interaction Design by Ultrafris Morise <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/i-091005094623-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Interaction Design by Ultrafris from Anna Witteman

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0 https://cdn.slidesharecdn.com/profile-photo-Morise-48x48.jpg?cb=1714650122 www.annawitteman.com https://cdn.slidesharecdn.com/ss_thumbnails/spotopportunities-200108105653-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/spot-opportunities-for-strategy-217088364/217088364 Spot opportunities for... https://cdn.slidesharecdn.com/ss_thumbnails/meetupdatascience-161216100848-thumbnail.jpg?width=320&height=320&fit=bounds Morise/data-science-meetup-our-learnings-of-combining-small-big-for-our-retail-clients-worldwide-70198849 Data Science Meetup: O... https://cdn.slidesharecdn.com/ss_thumbnails/betterproductsfastertapost2016-161011121558-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/better-products-faster-lets-bring-the-user-into-the-userstory-tapost2016-riga/67004144 Better products faster...