ºÝºÝߣshows by User: NapierPR / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: NapierPR / Tue, 17 Dec 2024 16:40:30 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: NapierPR Stop Guessing: Why You Need to do B2B Research /slideshow/stop-guessing-why-you-need-to-do-b2b-research/274154430 b2bmarketresearchv3-241217164030-29ae8a82
Discover why B2B research is so important in building successful campaigns and how you can overcome common challenges to implement and to use both primary and secondary research in simple and effective ways. Also discover how AI can help with research and rocket fuel to implementing research successfully. ]]>
Discover why B2B research is so important in building successful campaigns and how you can overcome common challenges to implement and to use both primary and secondary research in simple and effective ways. Also discover how AI can help with research and rocket fuel to implementing research successfully. ]]> Tue, 17 Dec 2024 16:40:30 GMT /slideshow/stop-guessing-why-you-need-to-do-b2b-research/274154430 NapierPR@slideshare.net(NapierPR) Stop Guessing: Why You Need to do B2B Research NapierPR Discover why B2B research is so important in building successful campaigns and how you can overcome common challenges to implement and to use both primary and secondary research in simple and effective ways. Also discover how AI can help with research and rocket fuel to implementing research successfully. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2bmarketresearchv3-241217164030-29ae8a82-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Discover why B2B research is so important in building successful campaigns and how you can overcome common challenges to implement and to use both primary and secondary research in simple and effective ways. Also discover how AI can help with research and rocket fuel to implementing research successfully.
Stop Guessing: Why You Need to do B2B Research from NapierPR
]]> 8 0 https://cdn.slidesharecdn.com/ss_thumbnails/b2bmarketresearchv3-241217164030-29ae8a82-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Which AI Should Your Boss Hire to Replace You?x /slideshow/which-ai-should-your-boss-hire-to-replace-you-x/273440822 whichaishouldyourbosshiretoreplaceyouv3-241119171531-29920a2b
In this webinar, we explore which LLMs are available to marketers and conduct tests for different tasks to review which is best. We also explore how marketers can use them to help with their day-to-day tactics and whether AI is really better than human writing.]]>
In this webinar, we explore which LLMs are available to marketers and conduct tests for different tasks to review which is best. We also explore how marketers can use them to help with their day-to-day tactics and whether AI is really better than human writing.]]> Tue, 19 Nov 2024 17:15:30 GMT /slideshow/which-ai-should-your-boss-hire-to-replace-you-x/273440822 NapierPR@slideshare.net(NapierPR) Which AI Should Your Boss Hire to Replace You?x NapierPR In this webinar, we explore which LLMs are available to marketers and conduct tests for different tasks to review which is best. We also explore how marketers can use them to help with their day-to-day tactics and whether AI is really better than human writing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whichaishouldyourbosshiretoreplaceyouv3-241119171531-29920a2b-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this webinar, we explore which LLMs are available to marketers and conduct tests for different tasks to review which is best. We also explore how marketers can use them to help with their day-to-day tactics and whether AI is really better than human writing.
Which AI Should Your Boss Hire to Replace You?x from NapierPR
]]> 46 0 https://cdn.slidesharecdn.com/ss_thumbnails/whichaishouldyourbosshiretoreplaceyouv3-241119171531-29920a2b-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Napier Digital Advertising Playbook ºÝºÝߣs /slideshow/the-napier-digital-advertising-playbook-slides/272635465 napierwebinar-thenapierdigitalplaybookv2-241022155520-8b8b82ab
Discover Napier's digital marketing secrets from our playbooks. Learn how to optimise campaigns, AB test, steal competitors' traffic, deliver great cold email campaigns that get through spam filters and many other plays that will enhance your marketing. Napier's digital advertising playbook will give you the tactics that you need to level-up your digital campaigns.]]>
Discover Napier's digital marketing secrets from our playbooks. Learn how to optimise campaigns, AB test, steal competitors' traffic, deliver great cold email campaigns that get through spam filters and many other plays that will enhance your marketing. Napier's digital advertising playbook will give you the tactics that you need to level-up your digital campaigns.]]> Tue, 22 Oct 2024 15:55:20 GMT /slideshow/the-napier-digital-advertising-playbook-slides/272635465 NapierPR@slideshare.net(NapierPR) The Napier Digital Advertising Playbook ºÝºÝߣs NapierPR Discover Napier's digital marketing secrets from our playbooks. Learn how to optimise campaigns, AB test, steal competitors' traffic, deliver great cold email campaigns that get through spam filters and many other plays that will enhance your marketing. Napier's digital advertising playbook will give you the tactics that you need to level-up your digital campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/napierwebinar-thenapierdigitalplaybookv2-241022155520-8b8b82ab-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Discover Napier&#39;s digital marketing secrets from our playbooks. Learn how to optimise campaigns, AB test, steal competitors&#39; traffic, deliver great cold email campaigns that get through spam filters and many other plays that will enhance your marketing. Napier&#39;s digital advertising playbook will give you the tactics that you need to level-up your digital campaigns.
The Napier Digital Advertising Playbook ºÝºÝߣs from NapierPR
]]> 16 0 https://cdn.slidesharecdn.com/ss_thumbnails/napierwebinar-thenapierdigitalplaybookv2-241022155520-8b8b82ab-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Spy on Your Competitors: Even on LinkedIn and Google /slideshow/how-to-spy-on-your-competitors-even-on-linkedin-and-google/271846193 howtospyonyourcompetitors-v1-240917085720-ce12ab62
We share how you can spy on your competitors' ads across platforms such as LinkedIn and Google, covering: - The tools to access your competitors' ads -What to look for when spying on your competitors -How to use the intelligence to create better campaigns -Analysis of some B2B - Tech/Industrial ad campaigns - When to stop spying]]>
We share how you can spy on your competitors' ads across platforms such as LinkedIn and Google, covering: - The tools to access your competitors' ads -What to look for when spying on your competitors -How to use the intelligence to create better campaigns -Analysis of some B2B - Tech/Industrial ad campaigns - When to stop spying]]> Tue, 17 Sep 2024 08:57:20 GMT /slideshow/how-to-spy-on-your-competitors-even-on-linkedin-and-google/271846193 NapierPR@slideshare.net(NapierPR) How to Spy on Your Competitors: Even on LinkedIn and Google NapierPR We share how you can spy on your competitors' ads across platforms such as LinkedIn and Google, covering: - The tools to access your competitors' ads -What to look for when spying on your competitors -How to use the intelligence to create better campaigns -Analysis of some B2B - Tech/Industrial ad campaigns - When to stop spying <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtospyonyourcompetitors-v1-240917085720-ce12ab62-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We share how you can spy on your competitors&#39; ads across platforms such as LinkedIn and Google, covering: - The tools to access your competitors&#39; ads -What to look for when spying on your competitors -How to use the intelligence to create better campaigns -Analysis of some B2B - Tech/Industrial ad campaigns - When to stop spying
How to Spy on Your Competitors: Even on LinkedIn and Google from NapierPR
]]> 58 0 https://cdn.slidesharecdn.com/ss_thumbnails/howtospyonyourcompetitors-v1-240917085720-ce12ab62-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How You Can Make B2B Adverts More Effective /slideshow/how-you-can-make-b2b-adverts-more-effective/271189057 howb2badvertisingworks-draft1-240821101234-cf062c75
Learn why advertising works and how you can make your adverts even more effective. Whether you are building a brand or running search adverts to sell products, understanding why ads work and how to make them better is essential. We cover: - How advertising has changed - The key theories that matter - How to use the theory to make better adverts - Why great adverts worked - Review of modern industrial ads]]>
Learn why advertising works and how you can make your adverts even more effective. Whether you are building a brand or running search adverts to sell products, understanding why ads work and how to make them better is essential. We cover: - How advertising has changed - The key theories that matter - How to use the theory to make better adverts - Why great adverts worked - Review of modern industrial ads]]> Wed, 21 Aug 2024 10:12:34 GMT /slideshow/how-you-can-make-b2b-adverts-more-effective/271189057 NapierPR@slideshare.net(NapierPR) How You Can Make B2B Adverts More Effective NapierPR Learn why advertising works and how you can make your adverts even more effective. Whether you are building a brand or running search adverts to sell products, understanding why ads work and how to make them better is essential. We cover: - How advertising has changed - The key theories that matter - How to use the theory to make better adverts - Why great adverts worked - Review of modern industrial ads <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howb2badvertisingworks-draft1-240821101234-cf062c75-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn why advertising works and how you can make your adverts even more effective. Whether you are building a brand or running search adverts to sell products, understanding why ads work and how to make them better is essential. We cover: - How advertising has changed - The key theories that matter - How to use the theory to make better adverts - Why great adverts worked - Review of modern industrial ads
How You Can Make B2B Adverts More Effective from NapierPR
]]> 46 0 https://cdn.slidesharecdn.com/ss_thumbnails/howb2badvertisingworks-draft1-240821101234-cf062c75-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Segmentation Secrets: 9 Ways to Target the Right Audience /slideshow/segmentation-secrets-9-ways-to-target-the-right-audience/269881639 segmentationsecrets-9waystotargettherightaudiencefinal-240625152451-d435ad63
Learn the secrets of audience segmentation, and discover 9 ways to identify the right audience for your next campaign and deliver better results with lower costs. We cover: - Why segmentation is important - When and where you should segment - The 9 strategic segmentations you should use - How to implement these segmentations - What to do if you can't segment an audience]]>
Learn the secrets of audience segmentation, and discover 9 ways to identify the right audience for your next campaign and deliver better results with lower costs. We cover: - Why segmentation is important - When and where you should segment - The 9 strategic segmentations you should use - How to implement these segmentations - What to do if you can't segment an audience]]> Tue, 25 Jun 2024 15:24:51 GMT /slideshow/segmentation-secrets-9-ways-to-target-the-right-audience/269881639 NapierPR@slideshare.net(NapierPR) Segmentation Secrets: 9 Ways to Target the Right Audience NapierPR Learn the secrets of audience segmentation, and discover 9 ways to identify the right audience for your next campaign and deliver better results with lower costs. We cover: - Why segmentation is important - When and where you should segment - The 9 strategic segmentations you should use - How to implement these segmentations - What to do if you can't segment an audience <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/segmentationsecrets-9waystotargettherightaudiencefinal-240625152451-d435ad63-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn the secrets of audience segmentation, and discover 9 ways to identify the right audience for your next campaign and deliver better results with lower costs. We cover: - Why segmentation is important - When and where you should segment - The 9 strategic segmentations you should use - How to implement these segmentations - What to do if you can&#39;t segment an audience
Segmentation Secrets: 9 Ways to Target the Right Audience from NapierPR
]]> 12 0 https://cdn.slidesharecdn.com/ss_thumbnails/segmentationsecrets-9waystotargettherightaudiencefinal-240625152451-d435ad63-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Good the Bad and The Ugly of Marketing Measurement /slideshow/the-good-the-bad-and-the-ugly-of-marketing-measurement/269540518 thegoodthebadandtheuglyofmarketingmeasurementwithoutnextwebinarslide-final-240606104916-1a41d8f9
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired. We cover:  -Meaningless marketing metrics -The difference between attribution and incrementality -The importance of the customer journey  -Why you should care about prospects that are in market -Measuring the unmeasurable ]]>
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired. We cover:  -Meaningless marketing metrics -The difference between attribution and incrementality -The importance of the customer journey  -Why you should care about prospects that are in market -Measuring the unmeasurable ]]> Thu, 06 Jun 2024 10:49:15 GMT /slideshow/the-good-the-bad-and-the-ugly-of-marketing-measurement/269540518 NapierPR@slideshare.net(NapierPR) The Good the Bad and The Ugly of Marketing Measurement NapierPR We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired. We cover:  -Meaningless marketing metrics -The difference between attribution and incrementality -The importance of the customer journey  -Why you should care about prospects that are in market -Measuring the unmeasurable  <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thegoodthebadandtheuglyofmarketingmeasurementwithoutnextwebinarslide-final-240606104916-1a41d8f9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired. We cover:  -Meaningless marketing metrics -The difference between attribution and incrementality -The importance of the customer journey  -Why you should care about prospects that are in market -Measuring the unmeasurable 
The Good the Bad and The Ugly of Marketing Measurement from NapierPR
]]> 29 0 https://cdn.slidesharecdn.com/ss_thumbnails/thegoodthebadandtheuglyofmarketingmeasurementwithoutnextwebinarslide-final-240606104916-1a41d8f9-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Webinar: What the Hell is Legitimate Interest? /slideshow/webinar-what-the-hell-is-legitimate-interest/268754552 whatthehellislegitimateinterestwebinarv1-240520081709-e0f7fddf
We explore legitimate interest and how B2B marketers can use it to deliver better marketing campaigns. We cover:  - How does GDPR affect B2B companies? - Does GDPR really require opt-in? - What is legitimate interest? - How does GDPR treat sales and marketing differently? - How can I use legitimate interest to run better campaigns?]]>
We explore legitimate interest and how B2B marketers can use it to deliver better marketing campaigns. We cover:  - How does GDPR affect B2B companies? - Does GDPR really require opt-in? - What is legitimate interest? - How does GDPR treat sales and marketing differently? - How can I use legitimate interest to run better campaigns?]]> Mon, 20 May 2024 08:17:08 GMT /slideshow/webinar-what-the-hell-is-legitimate-interest/268754552 NapierPR@slideshare.net(NapierPR) Webinar: What the Hell is Legitimate Interest? NapierPR We explore legitimate interest and how B2B marketers can use it to deliver better marketing campaigns. We cover:  - How does GDPR affect B2B companies? - Does GDPR really require opt-in? - What is legitimate interest? - How does GDPR treat sales and marketing differently? - How can I use legitimate interest to run better campaigns? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatthehellislegitimateinterestwebinarv1-240520081709-e0f7fddf-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We explore legitimate interest and how B2B marketers can use it to deliver better marketing campaigns. We cover:  - How does GDPR affect B2B companies? - Does GDPR really require opt-in? - What is legitimate interest? - How does GDPR treat sales and marketing differently? - How can I use legitimate interest to run better campaigns?
Webinar: What the Hell is Legitimate Interest? from NapierPR
]]> 43 0 https://cdn.slidesharecdn.com/ss_thumbnails/whatthehellislegitimateinterestwebinarv1-240520081709-e0f7fddf-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Media Training 101: Discover the Basics of Being a Spokesperson /slideshow/media-training-101-discover-the-basics-of-being-a-spokesperson/266536656 mediatraining101webinar-240228111413-70444a0b
Discover the basic's to media training from what journalists want, how to avoid saying the wrong thing, and how to get your messages across effectively. We also cover do's and don't when talking to the media, and how to ensure the journalist remains on your side. ]]>
Discover the basic's to media training from what journalists want, how to avoid saying the wrong thing, and how to get your messages across effectively. We also cover do's and don't when talking to the media, and how to ensure the journalist remains on your side. ]]> Wed, 28 Feb 2024 11:14:13 GMT /slideshow/media-training-101-discover-the-basics-of-being-a-spokesperson/266536656 NapierPR@slideshare.net(NapierPR) Media Training 101: Discover the Basics of Being a Spokesperson NapierPR Discover the basic's to media training from what journalists want, how to avoid saying the wrong thing, and how to get your messages across effectively. We also cover do's and don't when talking to the media, and how to ensure the journalist remains on your side. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediatraining101webinar-240228111413-70444a0b-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Discover the basic&#39;s to media training from what journalists want, how to avoid saying the wrong thing, and how to get your messages across effectively. We also cover do&#39;s and don&#39;t when talking to the media, and how to ensure the journalist remains on your side.
Media Training 101: Discover the Basics of Being a Spokesperson from NapierPR
]]> 1211 0 https://cdn.slidesharecdn.com/ss_thumbnails/mediatraining101webinar-240228111413-70444a0b-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 LinkedIn Lead Generation Tips and Tricks /slideshow/linkedin-lead-generation-tips-and-tricks/264538404 linkedinleadgenerationtipsandtricks-231211125331-1d47f4f9
Napier's webinar sharing tips and tricks on LinkedIn lead generation. We explore why LinkedIn is so good for B2B lead generation, and how to be successful with organic and paid posts. We also share tips and tricks of how to optimise audiences, and set measurable KPI's and metrics. ]]>
Napier's webinar sharing tips and tricks on LinkedIn lead generation. We explore why LinkedIn is so good for B2B lead generation, and how to be successful with organic and paid posts. We also share tips and tricks of how to optimise audiences, and set measurable KPI's and metrics. ]]> Mon, 11 Dec 2023 12:53:31 GMT /slideshow/linkedin-lead-generation-tips-and-tricks/264538404 NapierPR@slideshare.net(NapierPR) LinkedIn Lead Generation Tips and Tricks NapierPR Napier's webinar sharing tips and tricks on LinkedIn lead generation. We explore why LinkedIn is so good for B2B lead generation, and how to be successful with organic and paid posts. We also share tips and tricks of how to optimise audiences, and set measurable KPI's and metrics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/linkedinleadgenerationtipsandtricks-231211125331-1d47f4f9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Napier&#39;s webinar sharing tips and tricks on LinkedIn lead generation. We explore why LinkedIn is so good for B2B lead generation, and how to be successful with organic and paid posts. We also share tips and tricks of how to optimise audiences, and set measurable KPI&#39;s and metrics.
LinkedIn Lead Generation Tips and Tricks from NapierPR
]]> 119 0 https://cdn.slidesharecdn.com/ss_thumbnails/linkedinleadgenerationtipsandtricks-231211125331-1d47f4f9-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Top 10 AI Marketing Tools /slideshow/the-top-10-ai-marketing-tools/261190930 top10aimarketingtools-final-230920095912-0b3db2a3
Although AI can be over-hyped, you can get real benefits from the technology today. In fact, there is a wide range of marketing tools available now that use AI to help you complete tasks in less time, with better results. In this presentation, we explore the AI tools marketers should be using. We cover: • What AI can do • The risks of using AI • The top 10 marketing AI tools • How tools can support different areas of your marketing • The future of AI tools ]]>
Although AI can be over-hyped, you can get real benefits from the technology today. In fact, there is a wide range of marketing tools available now that use AI to help you complete tasks in less time, with better results. In this presentation, we explore the AI tools marketers should be using. We cover: • What AI can do • The risks of using AI • The top 10 marketing AI tools • How tools can support different areas of your marketing • The future of AI tools ]]> Wed, 20 Sep 2023 09:59:12 GMT /slideshow/the-top-10-ai-marketing-tools/261190930 NapierPR@slideshare.net(NapierPR) The Top 10 AI Marketing Tools NapierPR Although AI can be over-hyped, you can get real benefits from the technology today. In fact, there is a wide range of marketing tools available now that use AI to help you complete tasks in less time, with better results. In this presentation, we explore the AI tools marketers should be using. We cover: • What AI can do • The risks of using AI • The top 10 marketing AI tools • How tools can support different areas of your marketing • The future of AI tools <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/top10aimarketingtools-final-230920095912-0b3db2a3-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Although AI can be over-hyped, you can get real benefits from the technology today. In fact, there is a wide range of marketing tools available now that use AI to help you complete tasks in less time, with better results. In this presentation, we explore the AI tools marketers should be using. We cover: • What AI can do • The risks of using AI • The top 10 marketing AI tools • How tools can support different areas of your marketing • The future of AI tools
The Top 10 AI Marketing Tools from NapierPR
]]> 432 0 https://cdn.slidesharecdn.com/ss_thumbnails/top10aimarketingtools-final-230920095912-0b3db2a3-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Measurement in PR: How to Impress Your Boss /slideshow/measurement-in-pr-how-to-impress-your-boss/256287211 measurementinprwebinarmarch2023-230307092633-1ccc417e
Measuring the impact your PR activities can generate can be a difficult job, but B2B companies can often underestimate the value of measuring the impact of PR. ‘Does PR work?’, is a question many are often faced with, and understanding how to evaluate the ROI of a PR campaign and align it to your KPI’s is vital to be successful. In this presentation, we explore how you can impress your boss with your press clippings data.]]>
Measuring the impact your PR activities can generate can be a difficult job, but B2B companies can often underestimate the value of measuring the impact of PR. ‘Does PR work?’, is a question many are often faced with, and understanding how to evaluate the ROI of a PR campaign and align it to your KPI’s is vital to be successful. In this presentation, we explore how you can impress your boss with your press clippings data.]]> Tue, 07 Mar 2023 09:26:33 GMT /slideshow/measurement-in-pr-how-to-impress-your-boss/256287211 NapierPR@slideshare.net(NapierPR) Measurement in PR: How to Impress Your Boss NapierPR Measuring the impact your PR activities can generate can be a difficult job, but B2B companies can often underestimate the value of measuring the impact of PR. ‘Does PR work?’, is a question many are often faced with, and understanding how to evaluate the ROI of a PR campaign and align it to your KPI’s is vital to be successful. In this presentation, we explore how you can impress your boss with your press clippings data. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/measurementinprwebinarmarch2023-230307092633-1ccc417e-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Measuring the impact your PR activities can generate can be a difficult job, but B2B companies can often underestimate the value of measuring the impact of PR. ‘Does PR work?’, is a question many are often faced with, and understanding how to evaluate the ROI of a PR campaign and align it to your KPI’s is vital to be successful. In this presentation, we explore how you can impress your boss with your press clippings data.
Measurement in PR: How to Impress Your Boss from NapierPR
]]> 31 0 https://cdn.slidesharecdn.com/ss_thumbnails/measurementinprwebinarmarch2023-230307092633-1ccc417e-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A Practical Guide to Understanding and Using B2B Customer Journeys /slideshow/a-practical-guide-to-understanding-and-using-b2b-customer-journeys/255628358 napiercustomerjourneywebinarfeb2023-230131164536-8c256742
In our presentation, we cover what customer journeys are, and how to map out your journey to achieve success. We explore what the DNA of the buying journey is, and how marketers can get started.]]>
In our presentation, we cover what customer journeys are, and how to map out your journey to achieve success. We explore what the DNA of the buying journey is, and how marketers can get started.]]> Tue, 31 Jan 2023 16:45:36 GMT /slideshow/a-practical-guide-to-understanding-and-using-b2b-customer-journeys/255628358 NapierPR@slideshare.net(NapierPR) A Practical Guide to Understanding and Using B2B Customer Journeys NapierPR In our presentation, we cover what customer journeys are, and how to map out your journey to achieve success. We explore what the DNA of the buying journey is, and how marketers can get started. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/napiercustomerjourneywebinarfeb2023-230131164536-8c256742-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In our presentation, we cover what customer journeys are, and how to map out your journey to achieve success. We explore what the DNA of the buying journey is, and how marketers can get started.
A Practical Guide to Understanding and Using B2B Customer Journeys from NapierPR
]]> 138 0 https://cdn.slidesharecdn.com/ss_thumbnails/napiercustomerjourneywebinarfeb2023-230131164536-8c256742-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Developing a Marketing Strategy for Growth: Planning for 2023 /slideshow/developing-a-marketing-strategy-for-growth-planning-for-2023/253936864 webinar-developingamarketingstrategyforgrowth-planningfor2023-final-221101100816-5d49d6b6
We explore the different things B2B marketers need to consider when building a marketing strategy and share the processes they can follow to develop a 2023 strategy which will deliver results. We share a framework for measurement and tools to help you plan. ]]>
We explore the different things B2B marketers need to consider when building a marketing strategy and share the processes they can follow to develop a 2023 strategy which will deliver results. We share a framework for measurement and tools to help you plan. ]]> Tue, 01 Nov 2022 10:08:16 GMT /slideshow/developing-a-marketing-strategy-for-growth-planning-for-2023/253936864 NapierPR@slideshare.net(NapierPR) Developing a Marketing Strategy for Growth: Planning for 2023 NapierPR We explore the different things B2B marketers need to consider when building a marketing strategy and share the processes they can follow to develop a 2023 strategy which will deliver results. We share a framework for measurement and tools to help you plan. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinar-developingamarketingstrategyforgrowth-planningfor2023-final-221101100816-5d49d6b6-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We explore the different things B2B marketers need to consider when building a marketing strategy and share the processes they can follow to develop a 2023 strategy which will deliver results. We share a framework for measurement and tools to help you plan.
Developing a Marketing Strategy for Growth: Planning for 2023 from NapierPR
]]> 378 0 https://cdn.slidesharecdn.com/ss_thumbnails/webinar-developingamarketingstrategyforgrowth-planningfor2023-final-221101100816-5d49d6b6-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Seven Steps to Kickstarting a Successful Podcast /slideshow/the-seven-steps-to-kickstarting-a-successful-podcast/253206793 napierpodcastwebinarfinal-220927123605-51fe7323
Discover the seven steps to kickstarting a successful and sustainable podcast in the B2B sector. We cover how to build your strategy, how to pick the right topic and format that works for you. As well as how to market your podcast successfully. ]]>
Discover the seven steps to kickstarting a successful and sustainable podcast in the B2B sector. We cover how to build your strategy, how to pick the right topic and format that works for you. As well as how to market your podcast successfully. ]]> Tue, 27 Sep 2022 12:36:05 GMT /slideshow/the-seven-steps-to-kickstarting-a-successful-podcast/253206793 NapierPR@slideshare.net(NapierPR) The Seven Steps to Kickstarting a Successful Podcast NapierPR Discover the seven steps to kickstarting a successful and sustainable podcast in the B2B sector. We cover how to build your strategy, how to pick the right topic and format that works for you. As well as how to market your podcast successfully. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/napierpodcastwebinarfinal-220927123605-51fe7323-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Discover the seven steps to kickstarting a successful and sustainable podcast in the B2B sector. We cover how to build your strategy, how to pick the right topic and format that works for you. As well as how to market your podcast successfully.
The Seven Steps to Kickstarting a Successful Podcast from NapierPR
]]> 51 0 https://cdn.slidesharecdn.com/ss_thumbnails/napierpodcastwebinarfinal-220927123605-51fe7323-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How To Crush Your First LinkedIn Campaign.pptx /slideshow/how-to-crush-your-first-linkedin-campaignpptx/251751137 webinar-howtocrushyourfirstlinkedincampaign-220510092614-943de017
We explore what B2B marketers need to consider when implementing their first paid LinkedIn campaign. We cover tips from how to best define your audience, and why demographics are so important, to ad bidding advice and ad format options. ]]>
We explore what B2B marketers need to consider when implementing their first paid LinkedIn campaign. We cover tips from how to best define your audience, and why demographics are so important, to ad bidding advice and ad format options. ]]> Tue, 10 May 2022 09:26:14 GMT /slideshow/how-to-crush-your-first-linkedin-campaignpptx/251751137 NapierPR@slideshare.net(NapierPR) How To Crush Your First LinkedIn Campaign.pptx NapierPR We explore what B2B marketers need to consider when implementing their first paid LinkedIn campaign. We cover tips from how to best define your audience, and why demographics are so important, to ad bidding advice and ad format options. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinar-howtocrushyourfirstlinkedincampaign-220510092614-943de017-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We explore what B2B marketers need to consider when implementing their first paid LinkedIn campaign. We cover tips from how to best define your audience, and why demographics are so important, to ad bidding advice and ad format options.
How To Crush Your First LinkedIn Campaign.pptx from NapierPR
]]> 55 0 https://cdn.slidesharecdn.com/ss_thumbnails/webinar-howtocrushyourfirstlinkedincampaign-220510092614-943de017-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Landing pages: The Good, the Bad, and the Ugly /slideshow/landing-pages-the-good-the-bad-and-the-ugly/242463734 landingpages-thegoodthebadtheuglyfinal-210209092715
In this ºÝºÝߣShare, we take an in-depth look into landing pages, analysing the layout and content used by a variety of B2B technology companies, to show how the best companies optimise landing pages, and tips and tricks for easy landing page fixes. ]]>
In this ºÝºÝߣShare, we take an in-depth look into landing pages, analysing the layout and content used by a variety of B2B technology companies, to show how the best companies optimise landing pages, and tips and tricks for easy landing page fixes. ]]> Tue, 09 Feb 2021 09:27:15 GMT /slideshow/landing-pages-the-good-the-bad-and-the-ugly/242463734 NapierPR@slideshare.net(NapierPR) Landing pages: The Good, the Bad, and the Ugly NapierPR In this ºÝºÝߣShare, we take an in-depth look into landing pages, analysing the layout and content used by a variety of B2B technology companies, to show how the best companies optimise landing pages, and tips and tricks for easy landing page fixes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/landingpages-thegoodthebadtheuglyfinal-210209092715-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this ºÝºÝߣShare, we take an in-depth look into landing pages, analysing the layout and content used by a variety of B2B technology companies, to show how the best companies optimise landing pages, and tips and tricks for easy landing page fixes.
Landing pages: The Good, the Bad, and the Ugly from NapierPR
]]> 66 0 https://cdn.slidesharecdn.com/ss_thumbnails/landingpages-thegoodthebadtheuglyfinal-210209092715-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Truth About AI in B2B Marketing /slideshow/the-truth-about-ai-in-b2b-marketing/239437432 aiinmarketingwebinar-final-201124111340
Napier's ºÝºÝߣShare addresses the truth about Artificial Intelligence and whether it truly makes a difference to your marketing. ]]>
Napier's ºÝºÝߣShare addresses the truth about Artificial Intelligence and whether it truly makes a difference to your marketing. ]]> Tue, 24 Nov 2020 11:13:40 GMT /slideshow/the-truth-about-ai-in-b2b-marketing/239437432 NapierPR@slideshare.net(NapierPR) The Truth About AI in B2B Marketing NapierPR Napier's ºÝºÝߣShare addresses the truth about Artificial Intelligence and whether it truly makes a difference to your marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aiinmarketingwebinar-final-201124111340-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Napier&#39;s ºÝºÝߣShare addresses the truth about Artificial Intelligence and whether it truly makes a difference to your marketing.
The Truth About AI in B2B Marketing from NapierPR
]]> 122 0 https://cdn.slidesharecdn.com/ss_thumbnails/aiinmarketingwebinar-final-201124111340-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Is Content Marketing too Good to be True? /slideshow/is-content-marketing-too-good-to-be-true/238778416 iscontentmarketingtoogoodtobetrue-final-201007104725
Napier's ºÝºÝߣShare addresses the question: Is Content Marketing too Good to be True? From good and bad content marketing examples to 5 pro tips, our ºÝºÝߣShare covers how you can implement successful content marketing. ]]>
Napier's ºÝºÝߣShare addresses the question: Is Content Marketing too Good to be True? From good and bad content marketing examples to 5 pro tips, our ºÝºÝߣShare covers how you can implement successful content marketing. ]]> Wed, 07 Oct 2020 10:47:25 GMT /slideshow/is-content-marketing-too-good-to-be-true/238778416 NapierPR@slideshare.net(NapierPR) Is Content Marketing too Good to be True? NapierPR Napier's ºÝºÝߣShare addresses the question: Is Content Marketing too Good to be True? From good and bad content marketing examples to 5 pro tips, our ºÝºÝߣShare covers how you can implement successful content marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iscontentmarketingtoogoodtobetrue-final-201007104725-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Napier&#39;s ºÝºÝߣShare addresses the question: Is Content Marketing too Good to be True? From good and bad content marketing examples to 5 pro tips, our ºÝºÝߣShare covers how you can implement successful content marketing.
Is Content Marketing too Good to be True? from NapierPR
]]> 57 0 https://cdn.slidesharecdn.com/ss_thumbnails/iscontentmarketingtoogoodtobetrue-final-201007104725-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The 7 Marketing Automation Campaigns That Should Get You Promoted /slideshow/the-7-marketing-automation-campaigns-that-should-get-you-promoted/236081794 7campaignstogetyoupromoted-v2-200623074109
Napier's SlieShare covers 7 Marketing Automation Campaigns that you can use to get yourself promoted. ]]>
Napier's SlieShare covers 7 Marketing Automation Campaigns that you can use to get yourself promoted. ]]> Tue, 23 Jun 2020 07:41:09 GMT /slideshow/the-7-marketing-automation-campaigns-that-should-get-you-promoted/236081794 NapierPR@slideshare.net(NapierPR) The 7 Marketing Automation Campaigns That Should Get You Promoted NapierPR Napier's SlieShare covers 7 Marketing Automation Campaigns that you can use to get yourself promoted. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7campaignstogetyoupromoted-v2-200623074109-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Napier&#39;s SlieShare covers 7 Marketing Automation Campaigns that you can use to get yourself promoted.
The 7 Marketing Automation Campaigns That Should Get You Promoted from NapierPR
]]> 102 0 https://cdn.slidesharecdn.com/ss_thumbnails/7campaignstogetyoupromoted-v2-200623074109-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-NapierPR-48x48.jpg?cb=1734453569 Formed in 1984, Napier is headquartered in Chichester, West Sussex, with offices in London. Napier offers a complete portfolio of PR and marketing services and works exclusively for technology companies, helping clients in Electronics, IT and Industrial Technology market their products and services throughout Europe. Napier combines extensive experience with a vast amount of market intelligence and an energetic, creative and responsive team of individuals. www.napier.co.uk https://cdn.slidesharecdn.com/ss_thumbnails/b2bmarketresearchv3-241217164030-29ae8a82-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/stop-guessing-why-you-need-to-do-b2b-research/274154430 Stop Guessing: Why You... https://cdn.slidesharecdn.com/ss_thumbnails/whichaishouldyourbosshiretoreplaceyouv3-241119171531-29920a2b-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/which-ai-should-your-boss-hire-to-replace-you-x/273440822 Which AI Should Your B... https://cdn.slidesharecdn.com/ss_thumbnails/napierwebinar-thenapierdigitalplaybookv2-241022155520-8b8b82ab-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-napier-digital-advertising-playbook-slides/272635465 The Napier Digital Adv...