�ݺ�ߣshows by User: NeilGains

�ݺ�ߣshows by User: NeilGains / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: NeilGains / Sat, 05 Aug 2023 07:17:40 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: NeilGains Behaviour Science and Sustainability in Communications for Schoolab Talent and Innovation Factory /slideshow/behaviour-science-and-sustainability-in-communications-for-schoolab-talent-and-innovation-factory/259632624 behaviourscienceandsustainabilityincommunicationsforschoolabtalentandinnovationfactory6july2023-230805071740-ecbfdbd8
Here is my presentation on Behaviour Science and Sustainability in Communications for Schoolab's Talent and Innovation Factory on 6th July 2023. I share five key principles for effective communication: simplicity, norms, (mental) availability, personalisation and patterns and an overriding principle of reducing psychological distance.]]>
Here is my presentation on Behaviour Science and Sustainability in Communications for Schoolab's Talent and Innovation Factory on 6th July 2023. I share five key principles for effective communication: simplicity, norms, (mental) availability, personalisation and patterns and an overriding principle of reducing psychological distance.]]> Sat, 05 Aug 2023 07:17:40 GMT /slideshow/behaviour-science-and-sustainability-in-communications-for-schoolab-talent-and-innovation-factory/259632624 NeilGains@slideshare.net(NeilGains) Behaviour Science and Sustainability in Communications for Schoolab Talent and Innovation Factory NeilGains Here is my presentation on Behaviour Science and Sustainability in Communications for Schoolab's Talent and Innovation Factory on 6th July 2023. I share five key principles for effective communication: simplicity, norms, (mental) availability, personalisation and patterns and an overriding principle of reducing psychological distance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/behaviourscienceandsustainabilityincommunicationsforschoolabtalentandinnovationfactory6july2023-230805071740-ecbfdbd8-thumbnail.jpg?width=120&height=120&fit=bounds" /> Here is my presentation on Behaviour Science and Sustainability in Communications for Schoolab's Talent and Innovation Factory on 6th July 2023. I share five key principles for effective communication: simplicity, norms, (mental) availability, personalisation and patterns and an overriding principle of reducing psychological distance.

Behaviour Science and Sustainability in Communications for Schoolab Talent and Innovation Factory from TapestryWorks

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1 Behavioural Economics & Sustainable Food Consumption Where are we 9 May 2023.pdf /slideshow/behavioural-economics-sustainable-food-consumption-where-are-we-9-may-2023pdf/257821336 behaviouraleconomicssustainablefoodconsumptionwherearewe9may2023-230514044417-b1f5e286
These are the slides from my presentation for Thammasat University School of Global Studies on 9 May 2023. I discuss the challenges of making diets more sustainable, what behavioural science can offer, and some recent work on visual communication in the plant-based foods category and what we can learn about encouraging sustainable food consumption.]]>
These are the slides from my presentation for Thammasat University School of Global Studies on 9 May 2023. I discuss the challenges of making diets more sustainable, what behavioural science can offer, and some recent work on visual communication in the plant-based foods category and what we can learn about encouraging sustainable food consumption.]]> Sun, 14 May 2023 04:44:17 GMT /slideshow/behavioural-economics-sustainable-food-consumption-where-are-we-9-may-2023pdf/257821336 NeilGains@slideshare.net(NeilGains) Behavioural Economics & Sustainable Food Consumption Where are we 9 May 2023.pdf NeilGains These are the slides from my presentation for Thammasat University School of Global Studies on 9 May 2023. I discuss the challenges of making diets more sustainable, what behavioural science can offer, and some recent work on visual communication in the plant-based foods category and what we can learn about encouraging sustainable food consumption. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/behaviouraleconomicssustainablefoodconsumptionwherearewe9may2023-230514044417-b1f5e286-thumbnail.jpg?width=120&height=120&fit=bounds" /> These are the slides from my presentation for Thammasat University School of Global Studies on 9 May 2023. I discuss the challenges of making diets more sustainable, what behavioural science can offer, and some recent work on visual communication in the plant-based foods category and what we can learn about encouraging sustainable food consumption.

Behavioural Economics & Sustainable Food Consumption Where are we 9 May 2023.pdf from TapestryWorks

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1 Whats new in Behavioural Economics for Sustainability.pdf /slideshow/whats-new-in-behavioural-economics-for-sustainabilitypdf/251996760 whatsnewinbehaviouraleconomicsforsustainability15june2022-220616065120-242f9529
These are the slides from my presentation for Thammasat University School of Global Studies on 15 June 2022. I discuss some of the most recent developments and debates in behavioural economics with a focus on its application to sustainability issues. All the examples are taken from the course I teach as part of the Masters degree program in Social Innovation and Sustainability.]]>
These are the slides from my presentation for Thammasat University School of Global Studies on 15 June 2022. I discuss some of the most recent developments and debates in behavioural economics with a focus on its application to sustainability issues. All the examples are taken from the course I teach as part of the Masters degree program in Social Innovation and Sustainability.]]> Thu, 16 Jun 2022 06:51:20 GMT /slideshow/whats-new-in-behavioural-economics-for-sustainabilitypdf/251996760 NeilGains@slideshare.net(NeilGains) Whats new in Behavioural Economics for Sustainability.pdf NeilGains These are the slides from my presentation for Thammasat University School of Global Studies on 15 June 2022. I discuss some of the most recent developments and debates in behavioural economics with a focus on its application to sustainability issues. All the examples are taken from the course I teach as part of the Masters degree program in Social Innovation and Sustainability. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatsnewinbehaviouraleconomicsforsustainability15june2022-220616065120-242f9529-thumbnail.jpg?width=120&height=120&fit=bounds" /> These are the slides from my presentation for Thammasat University School of Global Studies on 15 June 2022. I discuss some of the most recent developments and debates in behavioural economics with a focus on its application to sustainability issues. All the examples are taken from the course I teach as part of the Masters degree program in Social Innovation and Sustainability.

Whats new in Behavioural Economics for Sustainability.pdf from TapestryWorks

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1 Behavioural Economics: What Customers are Not Telling You for Design U Community 18 September 2020 /slideshow/behavioural-economicsl-what-customers-are-not-telling-you-for-design-u-community-18-september-2020/238549251 behaviouraleconomicsforlazada18september2020v2-200919065242
�ݺ�ߣs from my presentation to Design U Community and Lazada on 18 September 2020. The presentation focuses on learnings from behavioural economics and how they can be applied by designers and researchers, including implicit visual approaches, behavioural approaches, and semiotics, with examples from Covid-19, psychology of beauty, customer experience, advertising testing and the meaning of hygiene.]]>
�ݺ�ߣs from my presentation to Design U Community and Lazada on 18 September 2020. The presentation focuses on learnings from behavioural economics and how they can be applied by designers and researchers, including implicit visual approaches, behavioural approaches, and semiotics, with examples from Covid-19, psychology of beauty, customer experience, advertising testing and the meaning of hygiene.]]> Sat, 19 Sep 2020 06:52:42 GMT /slideshow/behavioural-economicsl-what-customers-are-not-telling-you-for-design-u-community-18-september-2020/238549251 NeilGains@slideshare.net(NeilGains) Behavioural Economics: What Customers are Not Telling You for Design U Community 18 September 2020 NeilGains �ݺ�ߣs from my presentation to Design U Community and Lazada on 18 September 2020. The presentation focuses on learnings from behavioural economics and how they can be applied by designers and researchers, including implicit visual approaches, behavioural approaches, and semiotics, with examples from Covid-19, psychology of beauty, customer experience, advertising testing and the meaning of hygiene. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/behaviouraleconomicsforlazada18september2020v2-200919065242-thumbnail.jpg?width=120&height=120&fit=bounds" /> �ݺ�ߣs from my presentation to Design U Community and Lazada on 18 September 2020. The presentation focuses on learnings from behavioural economics and how they can be applied by designers and researchers, including implicit visual approaches, behavioural approaches, and semiotics, with examples from Covid-19, psychology of beauty, customer experience, advertising testing and the meaning of hygiene.

Behavioural Economics: What Customers are Not Telling You for Design U Community 18 September 2020 from TapestryWorks

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1 7 Ways Covid-19 is Shaping the Future of Brands: Building Brand Resilience in a Changing World /slideshow/7-ways-covid19-is-shaping-the-future-of-brands-building-brand-resilience-in-a-changing-world/237361913 tmrsdeck24thjulyfinalversion-200729092413
This is the presentation from a TMRS webinar 24 July 2020 on the long-term impact of the global pandemic on brand planning. Craig Griffin and I share seven cultural trends that have been triggered or accelerated by events in the first half of 2020.]]>
This is the presentation from a TMRS webinar 24 July 2020 on the long-term impact of the global pandemic on brand planning. Craig Griffin and I share seven cultural trends that have been triggered or accelerated by events in the first half of 2020.]]> Wed, 29 Jul 2020 09:24:13 GMT /slideshow/7-ways-covid19-is-shaping-the-future-of-brands-building-brand-resilience-in-a-changing-world/237361913 NeilGains@slideshare.net(NeilGains) 7 Ways Covid-19 is Shaping the Future of Brands: Building Brand Resilience in a Changing World NeilGains This is the presentation from a TMRS webinar 24 July 2020 on the long-term impact of the global pandemic on brand planning. Craig Griffin and I share seven cultural trends that have been triggered or accelerated by events in the first half of 2020. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tmrsdeck24thjulyfinalversion-200729092413-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the presentation from a TMRS webinar 24 July 2020 on the long-term impact of the global pandemic on brand planning. Craig Griffin and I share seven cultural trends that have been triggered or accelerated by events in the first half of 2020.

7 Ways Covid-19 is Shaping the Future of Brands: Building Brand Resilience in a Changing World from TapestryWorks

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1 Creating a Sustainable Future for Brands: What can we learn from Covid-19? /slideshow/creating-a-sustainable-future-for-brands-what-can-we-learn-from-covid19/234851376 tmrsdeck14thmayfinalversion-200602021721
Craig Griffin and I presented at the TMRS online event 'Rebounding From Covid-19' on 14 May 2020. These are the slides from our presentation, which focused on three themes: health and wellness, local communities and global sustainability. Please get in touch if you would like to know more. You can access a recording of the presentation at the following link:https://www.youtube.com/watch?v=yk3TCF9WxfQ&t=74s ]]>
Craig Griffin and I presented at the TMRS online event 'Rebounding From Covid-19' on 14 May 2020. These are the slides from our presentation, which focused on three themes: health and wellness, local communities and global sustainability. Please get in touch if you would like to know more. You can access a recording of the presentation at the following link:https://www.youtube.com/watch?v=yk3TCF9WxfQ&t=74s ]]> Tue, 02 Jun 2020 02:17:20 GMT /slideshow/creating-a-sustainable-future-for-brands-what-can-we-learn-from-covid19/234851376 NeilGains@slideshare.net(NeilGains) Creating a Sustainable Future for Brands: What can we learn from Covid-19? NeilGains Craig Griffin and I presented at the TMRS online event 'Rebounding From Covid-19' on 14 May 2020. These are the slides from our presentation, which focused on three themes: health and wellness, local communities and global sustainability. Please get in touch if you would like to know more. You can access a recording of the presentation at the following link:https://www.youtube.com/watch?v=yk3TCF9WxfQ&t=74s <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tmrsdeck14thmayfinalversion-200602021721-thumbnail.jpg?width=120&height=120&fit=bounds" /> Craig Griffin and I presented at the TMRS online event 'Rebounding From Covid-19' on 14 May 2020. These are the slides from our presentation, which focused on three themes: health and wellness, local communities and global sustainability. Please get in touch if you would like to know more. You can access a recording of the presentation at the following link:https://www.youtube.com/watch?v=yk3TCF9WxfQ&t=74s

Creating a Sustainable Future for Brands: What can we learn from Covid-19? from TapestryWorks

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1 Emojis and Stickers in Thailand: Universal meaning or private language? (IIeX 4 December 2019) /slideshow/emojis-and-stickers-in-thailand-universal-meaning-or-private-language-iiex-4-december-2019/203433336 emojisandstickersinthailanduniversalmeaningorprivatelanguageforiiex4december2019-191209062248
This is my talk with Dr Daniel McFarlane at IIeX on the usage of stickers and emoji in Thailand. Despite the claims for emoji as a "universal language" our findings show that use and meaning are highly personalised and situational, with implications for their use in marketing.]]>
This is my talk with Dr Daniel McFarlane at IIeX on the usage of stickers and emoji in Thailand. Despite the claims for emoji as a "universal language" our findings show that use and meaning are highly personalised and situational, with implications for their use in marketing.]]> Mon, 09 Dec 2019 06:22:48 GMT /slideshow/emojis-and-stickers-in-thailand-universal-meaning-or-private-language-iiex-4-december-2019/203433336 NeilGains@slideshare.net(NeilGains) Emojis and Stickers in Thailand: Universal meaning or private language? (IIeX 4 December 2019) NeilGains This is my talk with Dr Daniel McFarlane at IIeX on the usage of stickers and emoji in Thailand. Despite the claims for emoji as a "universal language" our findings show that use and meaning are highly personalised and situational, with implications for their use in marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emojisandstickersinthailanduniversalmeaningorprivatelanguageforiiex4december2019-191209062248-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is my talk with Dr Daniel McFarlane at IIeX on the usage of stickers and emoji in Thailand. Despite the claims for emoji as a "universal language" our findings show that use and meaning are highly personalised and situational, with implications for their use in marketing.

Emojis and Stickers in Thailand: Universal meaning or private language? (IIeX 4 December 2019) from TapestryWorks

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1 How to Grow a Brand in Vietnam for Vietbeauty 22 August 2019 /slideshow/how-to-grow-a-brand-in-vietnam-for-vietbeauty-20-august-2019-final-version-166785165/166785165 howtogrowabrandinvietnamforvietbeauty20august2019finalversion-190827082550
This is my presentation for Vietbeauty on 22 August 2019 in HSMC, Vietnam looking at the importance of understanding culture and cultural differences to build a successful local brand. Using examples from published data, I show how data and standard research approaches reveal some aspects of culture, but true understanding requires more qualitative approaches including ethnography and semiotics-inspired qualitative approaches, demonstrated with examples from three Asian countries.]]>
This is my presentation for Vietbeauty on 22 August 2019 in HSMC, Vietnam looking at the importance of understanding culture and cultural differences to build a successful local brand. Using examples from published data, I show how data and standard research approaches reveal some aspects of culture, but true understanding requires more qualitative approaches including ethnography and semiotics-inspired qualitative approaches, demonstrated with examples from three Asian countries.]]> Tue, 27 Aug 2019 08:25:50 GMT /slideshow/how-to-grow-a-brand-in-vietnam-for-vietbeauty-20-august-2019-final-version-166785165/166785165 NeilGains@slideshare.net(NeilGains) How to Grow a Brand in Vietnam for Vietbeauty 22 August 2019 NeilGains This is my presentation for Vietbeauty on 22 August 2019 in HSMC, Vietnam looking at the importance of understanding culture and cultural differences to build a successful local brand. Using examples from published data, I show how data and standard research approaches reveal some aspects of culture, but true understanding requires more qualitative approaches including ethnography and semiotics-inspired qualitative approaches, demonstrated with examples from three Asian countries. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtogrowabrandinvietnamforvietbeauty20august2019finalversion-190827082550-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is my presentation for Vietbeauty on 22 August 2019 in HSMC, Vietnam looking at the importance of understanding culture and cultural differences to build a successful local brand. Using examples from published data, I show how data and standard research approaches reveal some aspects of culture, but true understanding requires more qualitative approaches including ethnography and semiotics-inspired qualitative approaches, demonstrated with examples from three Asian countries.

How to Grow a Brand in Vietnam for Vietbeauty 22 August 2019 from TapestryWorks

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1 Do Celebrities Matter for Qual360 2018 /slideshow/do-celebrities-matter-for-qual360-2018/119198295 tapestryworksdocelebritiesmatterforqual360on11october2018-181012093755
This is my presentation for Qual360 in Singapore on 11 October 2018. The presentation shares findings on female beauty culture and context in Indonesia before decoding the emotional associations with four brand ads featuring local celebrities. The conclusion is that relevance (message, celebrity, context) is more important than star billing.]]>
This is my presentation for Qual360 in Singapore on 11 October 2018. The presentation shares findings on female beauty culture and context in Indonesia before decoding the emotional associations with four brand ads featuring local celebrities. The conclusion is that relevance (message, celebrity, context) is more important than star billing.]]> Fri, 12 Oct 2018 09:37:55 GMT /slideshow/do-celebrities-matter-for-qual360-2018/119198295 NeilGains@slideshare.net(NeilGains) Do Celebrities Matter for Qual360 2018 NeilGains This is my presentation for Qual360 in Singapore on 11 October 2018. The presentation shares findings on female beauty culture and context in Indonesia before decoding the emotional associations with four brand ads featuring local celebrities. The conclusion is that relevance (message, celebrity, context) is more important than star billing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tapestryworksdocelebritiesmatterforqual360on11october2018-181012093755-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is my presentation for Qual360 in Singapore on 11 October 2018. The presentation shares findings on female beauty culture and context in Indonesia before decoding the emotional associations with four brand ads featuring local celebrities. The conclusion is that relevance (message, celebrity, context) is more important than star billing.

Do Celebrities Matter for Qual360 2018 from TapestryWorks

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1 Researching two systems: A comparison of implicit and explicit thinking /slideshow/researching-two-systems-a-comparison-of-implicit-and-explicit-thinking/116845286 researchingtwosystemsforasiaresearchbreakfastseminaron27september2018-180927073911
This is my presentation for the Asia Research breakfast seminar on 27 September 2018 in Singapore. I compare System 1 and System 2 and the key differences for researchers to consider. The presentation includes a case study comparing results from implicit and explicit research approaches and concludes that even standard explicit approaches are enhanced by implicit tools.]]>
This is my presentation for the Asia Research breakfast seminar on 27 September 2018 in Singapore. I compare System 1 and System 2 and the key differences for researchers to consider. The presentation includes a case study comparing results from implicit and explicit research approaches and concludes that even standard explicit approaches are enhanced by implicit tools.]]> Thu, 27 Sep 2018 07:39:11 GMT /slideshow/researching-two-systems-a-comparison-of-implicit-and-explicit-thinking/116845286 NeilGains@slideshare.net(NeilGains) Researching two systems: A comparison of implicit and explicit thinking NeilGains This is my presentation for the Asia Research breakfast seminar on 27 September 2018 in Singapore. I compare System 1 and System 2 and the key differences for researchers to consider. The presentation includes a case study comparing results from implicit and explicit research approaches and concludes that even standard explicit approaches are enhanced by implicit tools. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/researchingtwosystemsforasiaresearchbreakfastseminaron27september2018-180927073911-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is my presentation for the Asia Research breakfast seminar on 27 September 2018 in Singapore. I compare System 1 and System 2 and the key differences for researchers to consider. The presentation includes a case study comparing results from implicit and explicit research approaches and concludes that even standard explicit approaches are enhanced by implicit tools.

Researching two systems: A comparison of implicit and explicit thinking from TapestryWorks

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1 How to Grow a Brand in indonesia /slideshow/how-to-grow-a-brand-in-indonesia/107680884 howtogrowabrandinindonesiaforperkosmi17july2018v3-180727043249
This is my presentation for the Perkosmi seminar on Building Your Local brands held in Jakarta on 24 July 2018. The presentation focuses on the motivations of local consumers in the context of beauty, the importance of implicit as well as explicit meanings and how successful local brands use implicit as well as explicit cues.]]>
This is my presentation for the Perkosmi seminar on Building Your Local brands held in Jakarta on 24 July 2018. The presentation focuses on the motivations of local consumers in the context of beauty, the importance of implicit as well as explicit meanings and how successful local brands use implicit as well as explicit cues.]]> Fri, 27 Jul 2018 04:32:49 GMT /slideshow/how-to-grow-a-brand-in-indonesia/107680884 NeilGains@slideshare.net(NeilGains) How to Grow a Brand in indonesia NeilGains This is my presentation for the Perkosmi seminar on Building Your Local brands held in Jakarta on 24 July 2018. The presentation focuses on the motivations of local consumers in the context of beauty, the importance of implicit as well as explicit meanings and how successful local brands use implicit as well as explicit cues. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtogrowabrandinindonesiaforperkosmi17july2018v3-180727043249-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is my presentation for the Perkosmi seminar on Building Your Local brands held in Jakarta on 24 July 2018. The presentation focuses on the motivations of local consumers in the context of beauty, the importance of implicit as well as explicit meanings and how successful local brands use implicit as well as explicit cues.

How to Grow a Brand in indonesia from TapestryWorks

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1 Does size really matter for DMAS SoundBites /slideshow/does-size-really-matter-for-dmas-soundbites/82943158 doessizereallymatterfordmassoundbites29november2017-171129034639
These are my slides for a presentation to Data-Driven Marketing Association of Singapore (DMAS) SoundBites on 29 November 2017. I discuss the need for big data to incorporate the small data of human and cultural insights to combine human intelligence with artificial intelligence and create marketing that has real impact on people. ]]>
These are my slides for a presentation to Data-Driven Marketing Association of Singapore (DMAS) SoundBites on 29 November 2017. I discuss the need for big data to incorporate the small data of human and cultural insights to combine human intelligence with artificial intelligence and create marketing that has real impact on people. ]]> Wed, 29 Nov 2017 03:46:39 GMT /slideshow/does-size-really-matter-for-dmas-soundbites/82943158 NeilGains@slideshare.net(NeilGains) Does size really matter for DMAS SoundBites NeilGains These are my slides for a presentation to Data-Driven Marketing Association of Singapore (DMAS) SoundBites on 29 November 2017. I discuss the need for big data to incorporate the small data of human and cultural insights to combine human intelligence with artificial intelligence and create marketing that has real impact on people. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/doessizereallymatterfordmassoundbites29november2017-171129034639-thumbnail.jpg?width=120&height=120&fit=bounds" /> These are my slides for a presentation to Data-Driven Marketing Association of Singapore (DMAS) SoundBites on 29 November 2017. I discuss the need for big data to incorporate the small data of human and cultural insights to combine human intelligence with artificial intelligence and create marketing that has real impact on people.

Does size really matter for DMAS SoundBites from TapestryWorks

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1 Indonesia beauty buying patterns for Cosmetic Leaders Forum 8 November 2017 /slideshow/indonesia-beauty-buying-patterns-for-cosmetic-leaders-forum-8-november-2017/81783742 indonesiaconsumerbuyingpatternsforctfas8november2017v11-171109025426
My presentation for Cosmetics Leaders Forum organised by CTFAS in Singapore on 8 November 2017. I cover the Indonesia cosmetics market and some key insights into the people and culture of Indonesia and how beauty brands can successfully engage. The findings are based on TapestryWorks Beauty Culture survey conducted in August & September 2017 along with work on beauty rituals in June 2017 and other sources.]]>
My presentation for Cosmetics Leaders Forum organised by CTFAS in Singapore on 8 November 2017. I cover the Indonesia cosmetics market and some key insights into the people and culture of Indonesia and how beauty brands can successfully engage. The findings are based on TapestryWorks Beauty Culture survey conducted in August & September 2017 along with work on beauty rituals in June 2017 and other sources.]]> Thu, 09 Nov 2017 02:54:26 GMT /slideshow/indonesia-beauty-buying-patterns-for-cosmetic-leaders-forum-8-november-2017/81783742 NeilGains@slideshare.net(NeilGains) Indonesia beauty buying patterns for Cosmetic Leaders Forum 8 November 2017 NeilGains My presentation for Cosmetics Leaders Forum organised by CTFAS in Singapore on 8 November 2017. I cover the Indonesia cosmetics market and some key insights into the people and culture of Indonesia and how beauty brands can successfully engage. The findings are based on TapestryWorks Beauty Culture survey conducted in August & September 2017 along with work on beauty rituals in June 2017 and other sources. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/indonesiaconsumerbuyingpatternsforctfas8november2017v11-171109025426-thumbnail.jpg?width=120&height=120&fit=bounds" /> My presentation for Cosmetics Leaders Forum organised by CTFAS in Singapore on 8 November 2017. I cover the Indonesia cosmetics market and some key insights into the people and culture of Indonesia and how beauty brands can successfully engage. The findings are based on TapestryWorks Beauty Culture survey conducted in August & September 2017 along with work on beauty rituals in June 2017 and other sources.

Indonesia beauty buying patterns for Cosmetic Leaders Forum 8 November 2017 from TapestryWorks

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1 From Everyday Routines to Celebrity Culture: Jakarta beauty /slideshow/from-everyday-routines-to-celebrity-culture-jakarta-beauty/77197775 jakartabeautycommunityreport-part2-170623070723
These are the slides from my presentation with Anggun from ABN Impact Indonesia at their Jakarta beauty event on 16 June. The presentation covers research on Indonesian female beauty rituals and the use of celebrities in advertising, all conducted through their Jakarta Beauty insight community.]]>
These are the slides from my presentation with Anggun from ABN Impact Indonesia at their Jakarta beauty event on 16 June. The presentation covers research on Indonesian female beauty rituals and the use of celebrities in advertising, all conducted through their Jakarta Beauty insight community.]]> Fri, 23 Jun 2017 07:07:23 GMT /slideshow/from-everyday-routines-to-celebrity-culture-jakarta-beauty/77197775 NeilGains@slideshare.net(NeilGains) From Everyday Routines to Celebrity Culture: Jakarta beauty NeilGains These are the slides from my presentation with Anggun from ABN Impact Indonesia at their Jakarta beauty event on 16 June. The presentation covers research on Indonesian female beauty rituals and the use of celebrities in advertising, all conducted through their Jakarta Beauty insight community. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jakartabeautycommunityreport-part2-170623070723-thumbnail.jpg?width=120&height=120&fit=bounds" /> These are the slides from my presentation with Anggun from ABN Impact Indonesia at their Jakarta beauty event on 16 June. The presentation covers research on Indonesian female beauty rituals and the use of celebrities in advertising, all conducted through their Jakarta Beauty insight community.

From Everyday Routines to Celebrity Culture: Jakarta beauty from TapestryWorks

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1 Understanding Muslim Beauty for ACA conference 2017 /slideshow/understanding-muslim-beauty-for-aca-conference-2017/75425537 understandingmuslimbeautyforaca26april2017v8-170426112736
This is my presentation to the ASEAN Cosmetic Association conference on 28 April 2017. The presentation explores the growing business opportunity, the motivations of Muslim women and the meaning of Muslim beauty. It finishes with a case study from Indonesia before setting Muslim beauty in the context of global beauty trends.]]>
This is my presentation to the ASEAN Cosmetic Association conference on 28 April 2017. The presentation explores the growing business opportunity, the motivations of Muslim women and the meaning of Muslim beauty. It finishes with a case study from Indonesia before setting Muslim beauty in the context of global beauty trends.]]> Wed, 26 Apr 2017 11:27:36 GMT /slideshow/understanding-muslim-beauty-for-aca-conference-2017/75425537 NeilGains@slideshare.net(NeilGains) Understanding Muslim Beauty for ACA conference 2017 NeilGains This is my presentation to the ASEAN Cosmetic Association conference on 28 April 2017. The presentation explores the growing business opportunity, the motivations of Muslim women and the meaning of Muslim beauty. It finishes with a case study from Indonesia before setting Muslim beauty in the context of global beauty trends. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/understandingmuslimbeautyforaca26april2017v8-170426112736-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is my presentation to the ASEAN Cosmetic Association conference on 28 April 2017. The presentation explores the growing business opportunity, the motivations of Muslim women and the meaning of Muslim beauty. It finishes with a case study from Indonesia before setting Muslim beauty in the context of global beauty trends.

Understanding Muslim Beauty for ACA conference 2017 from TapestryWorks

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1 Feeling the Gap: Why goals matter for employers and brands /slideshow/feeling-the-gap-why-goals-matter-for-employers-and-brands/65534650 feelingthegap1sept2016forsharing-160831043115
Goals are important to understand for businesses, brands and employers. Case studies of female beauty and employee engagement research in Asia demonstrate that the gap between reality and what people desire predicts behaviour in terms of buying brands and future career intentions. This is a copy of a presentation for the Asia Research Breakfast Seminar in Jakarta on 1 September 2016.]]>
Goals are important to understand for businesses, brands and employers. Case studies of female beauty and employee engagement research in Asia demonstrate that the gap between reality and what people desire predicts behaviour in terms of buying brands and future career intentions. This is a copy of a presentation for the Asia Research Breakfast Seminar in Jakarta on 1 September 2016.]]> Wed, 31 Aug 2016 04:31:13 GMT /slideshow/feeling-the-gap-why-goals-matter-for-employers-and-brands/65534650 NeilGains@slideshare.net(NeilGains) Feeling the Gap: Why goals matter for employers and brands NeilGains Goals are important to understand for businesses, brands and employers. Case studies of female beauty and employee engagement research in Asia demonstrate that the gap between reality and what people desire predicts behaviour in terms of buying brands and future career intentions. This is a copy of a presentation for the Asia Research Breakfast Seminar in Jakarta on 1 September 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/feelingthegap1sept2016forsharing-160831043115-thumbnail.jpg?width=120&height=120&fit=bounds" /> Goals are important to understand for businesses, brands and employers. Case studies of female beauty and employee engagement research in Asia demonstrate that the gap between reality and what people desire predicts behaviour in terms of buying brands and future career intentions. This is a copy of a presentation for the Asia Research Breakfast Seminar in Jakarta on 1 September 2016.

Feeling the Gap: Why goals matter for employers and brands from TapestryWorks

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1 Feeling the gap 28 april 2016 /slideshow/feeling-the-gap-28-april-2016/61469061 feelingthegap28april2016-160428152845
This is my presentation on "Feeling the gap" for the Asia Research breakfast seminar in Singapore on 28 April 2016. The presentation uses examples from branding and employee engagement research to make the case that motivations and values are key to being a successful company, employer or brand. The examples show that the gap between what people desire and what they feel as reality can predict future behaviours, The closer reality os to desire the more successful, the larger the gap between the two, the more likely are negative behavioural outcomes.]]>
This is my presentation on "Feeling the gap" for the Asia Research breakfast seminar in Singapore on 28 April 2016. The presentation uses examples from branding and employee engagement research to make the case that motivations and values are key to being a successful company, employer or brand. The examples show that the gap between what people desire and what they feel as reality can predict future behaviours, The closer reality os to desire the more successful, the larger the gap between the two, the more likely are negative behavioural outcomes.]]> Thu, 28 Apr 2016 15:28:45 GMT /slideshow/feeling-the-gap-28-april-2016/61469061 NeilGains@slideshare.net(NeilGains) Feeling the gap 28 april 2016 NeilGains This is my presentation on "Feeling the gap" for the Asia Research breakfast seminar in Singapore on 28 April 2016. The presentation uses examples from branding and employee engagement research to make the case that motivations and values are key to being a successful company, employer or brand. The examples show that the gap between what people desire and what they feel as reality can predict future behaviours, The closer reality os to desire the more successful, the larger the gap between the two, the more likely are negative behavioural outcomes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/feelingthegap28april2016-160428152845-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is my presentation on "Feeling the gap" for the Asia Research breakfast seminar in Singapore on 28 April 2016. The presentation uses examples from branding and employee engagement research to make the case that motivations and values are key to being a successful company, employer or brand. The examples show that the gap between what people desire and what they feel as reality can predict future behaviours, The closer reality os to desire the more successful, the larger the gap between the two, the more likely are negative behavioural outcomes.

Feeling the gap 28 april 2016 from TapestryWorks

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1 The Beauty of Visual Research /slideshow/the-beauty-of-visual-research/54290577 thebeautyofvisualresearchforqual36019october2015forsharing-151023052018-lva1-app6892
This is a (slightly) annotated version of a presentation for Qual360 conference in KL on 22 October 2015. The presentation touches on the importance of visual thinking in research to uncover emotional tensions, while focusing on a case study of perceptions of beauty among Muslim women in Indonesia and Malaysia.]]>
This is a (slightly) annotated version of a presentation for Qual360 conference in KL on 22 October 2015. The presentation touches on the importance of visual thinking in research to uncover emotional tensions, while focusing on a case study of perceptions of beauty among Muslim women in Indonesia and Malaysia.]]> Fri, 23 Oct 2015 05:20:18 GMT /slideshow/the-beauty-of-visual-research/54290577 NeilGains@slideshare.net(NeilGains) The Beauty of Visual Research NeilGains This is a (slightly) annotated version of a presentation for Qual360 conference in KL on 22 October 2015. The presentation touches on the importance of visual thinking in research to uncover emotional tensions, while focusing on a case study of perceptions of beauty among Muslim women in Indonesia and Malaysia. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thebeautyofvisualresearchforqual36019october2015forsharing-151023052018-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a (slightly) annotated version of a presentation for Qual360 conference in KL on 22 October 2015. The presentation touches on the importance of visual thinking in research to uncover emotional tensions, while focusing on a case study of perceptions of beauty among Muslim women in Indonesia and Malaysia.

The Beauty of Visual Research from TapestryWorks

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1 The beauty of implicit feelings /slideshow/the-beauty-of-implicit-feelings/53236840 thebeautyofimplicitfeelingsforsharing-150927044032-lva1-app6891
This is a briefly annotated version of a talk for SMU's Marketing Excellence series on 25 September 2015. The talk discusses the power of visual research approaches and metaphor, the role of emotions and motivations in consumer choice and advertising. The ideas are illustrated with work on Muslim female beauty from a study conducted in Indonesia and Malaysia.]]>
This is a briefly annotated version of a talk for SMU's Marketing Excellence series on 25 September 2015. The talk discusses the power of visual research approaches and metaphor, the role of emotions and motivations in consumer choice and advertising. The ideas are illustrated with work on Muslim female beauty from a study conducted in Indonesia and Malaysia.]]> Sun, 27 Sep 2015 04:40:32 GMT /slideshow/the-beauty-of-implicit-feelings/53236840 NeilGains@slideshare.net(NeilGains) The beauty of implicit feelings NeilGains This is a briefly annotated version of a talk for SMU's Marketing Excellence series on 25 September 2015. The talk discusses the power of visual research approaches and metaphor, the role of emotions and motivations in consumer choice and advertising. The ideas are illustrated with work on Muslim female beauty from a study conducted in Indonesia and Malaysia. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thebeautyofimplicitfeelingsforsharing-150927044032-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a briefly annotated version of a talk for SMU's Marketing Excellence series on 25 September 2015. The talk discusses the power of visual research approaches and metaphor, the role of emotions and motivations in consumer choice and advertising. The ideas are illustrated with work on Muslim female beauty from a study conducted in Indonesia and Malaysia.

The beauty of implicit feelings from TapestryWorks

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1 Pricing in s SNAPP: The psychology of money /slideshow/pricing-in-s-snapp-the-psychology-of-money/49254325 thepriceisrightfromasiaresearchseminar11june2015-150611064432-lva1-app6892
Presentation on the psychology of money and decision-making, including its impact on business and brand value. This was first presented at Asia Research Seminar in Jakarta on 11 June 2015. If you would like to see a longer version of the presentation with additional examples.]]>
Presentation on the psychology of money and decision-making, including its impact on business and brand value. This was first presented at Asia Research Seminar in Jakarta on 11 June 2015. If you would like to see a longer version of the presentation with additional examples.]]> Thu, 11 Jun 2015 06:44:31 GMT /slideshow/pricing-in-s-snapp-the-psychology-of-money/49254325 NeilGains@slideshare.net(NeilGains) Pricing in s SNAPP: The psychology of money NeilGains Presentation on the psychology of money and decision-making, including its impact on business and brand value. This was first presented at Asia Research Seminar in Jakarta on 11 June 2015. If you would like to see a longer version of the presentation with additional examples. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thepriceisrightfromasiaresearchseminar11june2015-150611064432-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation on the psychology of money and decision-making, including its impact on business and brand value. This was first presented at Asia Research Seminar in Jakarta on 11 June 2015. If you would like to see a longer version of the presentation with additional examples.

Pricing in s SNAPP: The psychology of money from TapestryWorks

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1 https://cdn.slidesharecdn.com/profile-photo-NeilGains-48x48.jpg?cb=1693844344 Neil helps bring culture sense to brands with his expertise in human and cultural psychology. Neil is Managing Partner of TapestryWorks, founded in 2010, and also a Fellow at the Institute on Asian Consumer Insight, hosted by NTU. He is the author of Brand esSense, published by Kogan Page in 2013 and a regular writer, speaker and trainer on culture, psychology and brand stories. He has lived in the UK, Indonesia, China and Singapore and works across Asia and beyond. Specialties: brand strategy; experience design; semiotics; archetypes; motivational research; sensory marketing; shopper behaviour; consumer psychology; innovation www.tapestry.works https://cdn.slidesharecdn.com/ss_thumbnails/behaviourscienceandsustainabilityincommunicationsforschoolabtalentandinnovationfactory6july2023-230805071740-ecbfdbd8-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/behaviour-science-and-sustainability-in-communications-for-schoolab-talent-and-innovation-factory/259632624 Behaviour Science and ... https://cdn.slidesharecdn.com/ss_thumbnails/behaviouraleconomicssustainablefoodconsumptionwherearewe9may2023-230514044417-b1f5e286-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/behavioural-economics-sustainable-food-consumption-where-are-we-9-may-2023pdf/257821336 Behavioural Economics... https://cdn.slidesharecdn.com/ss_thumbnails/whatsnewinbehaviouraleconomicsforsustainability15june2022-220616065120-242f9529-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/whats-new-in-behavioural-economics-for-sustainabilitypdf/251996760 Whats new in Behaviour...