�ݺ�ߣshows by User: Neil

�ݺ�ߣshows by User: Neil_Brown / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Neil_Brown / Tue, 10 Dec 2019 20:05:05 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Neil_Brown 57-Point Webcast Effectiveness Checklist /slideshow/57point-webcast-effectiveness-checklist/204148013 mmp57-pointwebcastchecklistinfographiclink-191210200505
How can webcasts be more effective, and become an important aspect of your overall marketing program? Start with a 57-Point Webcast Effectiveness Checklist along with a multi-channel marketing process to achieve webcast success. ]]>
How can webcasts be more effective, and become an important aspect of your overall marketing program? Start with a 57-Point Webcast Effectiveness Checklist along with a multi-channel marketing process to achieve webcast success. ]]> Tue, 10 Dec 2019 20:05:05 GMT /slideshow/57point-webcast-effectiveness-checklist/204148013 Neil_Brown@slideshare.net(Neil_Brown) 57-Point Webcast Effectiveness Checklist Neil_Brown How can webcasts be more effective, and become an important aspect of your overall marketing program? Start with a 57-Point Webcast Effectiveness Checklist along with a multi-channel marketing process to achieve webcast success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmp57-pointwebcastchecklistinfographiclink-191210200505-thumbnail.jpg?width=120&height=120&fit=bounds" /> How can webcasts be more effective, and become an important aspect of your overall marketing program? Start with a 57-Point Webcast Effectiveness Checklist along with a multi-channel marketing process to achieve webcast success.

57-Point Webcast Effectiveness Checklist from Modern Marketing Partners

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1 Construction Lead Generation - The Definitive Guide /slideshow/constriction-lead-generation-the-definitive-guide-173110665/173110665 construction-lead-generation-definitive-guide-cma-2019-190917195140
The new and improved Construction Lead Generation - The Definitive Guide will share the results of our most recent national survey on construction lead generation. Importantly, the guide details the current state of the top two construction lead services: Dodge Data & Analytics, and ConstructConnect. Next, the guide identifies several other construction lead services that tend to specialize in regions, type of construction project or service offerings. Finally, other types of lead sources are identified and categorized by Traditional, Internet, and Social Media.]]>
The new and improved Construction Lead Generation - The Definitive Guide will share the results of our most recent national survey on construction lead generation. Importantly, the guide details the current state of the top two construction lead services: Dodge Data & Analytics, and ConstructConnect. Next, the guide identifies several other construction lead services that tend to specialize in regions, type of construction project or service offerings. Finally, other types of lead sources are identified and categorized by Traditional, Internet, and Social Media.]]> Tue, 17 Sep 2019 19:51:40 GMT /slideshow/constriction-lead-generation-the-definitive-guide-173110665/173110665 Neil_Brown@slideshare.net(Neil_Brown) Construction Lead Generation - The Definitive Guide Neil_Brown The new and improved Construction Lead Generation - The Definitive Guide will share the results of our most recent national survey on construction lead generation. Importantly, the guide details the current state of the top two construction lead services: Dodge Data & Analytics, and ConstructConnect. Next, the guide identifies several other construction lead services that tend to specialize in regions, type of construction project or service offerings. Finally, other types of lead sources are identified and categorized by Traditional, Internet, and Social Media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/construction-lead-generation-definitive-guide-cma-2019-190917195140-thumbnail.jpg?width=120&height=120&fit=bounds" /> The new and improved Construction Lead Generation - The Definitive Guide will share the results of our most recent national survey on construction lead generation. Importantly, the guide details the current state of the top two construction lead services: Dodge Data & Analytics, and ConstructConnect. Next, the guide identifies several other construction lead services that tend to specialize in regions, type of construction project or service offerings. Finally, other types of lead sources are identified and categorized by Traditional, Internet, and Social Media.

Construction Lead Generation - The Definitive Guide from Modern Marketing Partners

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1 Inbound vs. Outbound Marketing [Updated for 2018] /slideshow/inbound-vs-outbound-marketing-updated-for-2018/98685990 mmpinfographic2018v1-180525141919
No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches. Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before. We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below.]]>
No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches. Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before. We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below.]]> Fri, 25 May 2018 14:19:19 GMT /slideshow/inbound-vs-outbound-marketing-updated-for-2018/98685990 Neil_Brown@slideshare.net(Neil_Brown) Inbound vs. Outbound Marketing [Updated for 2018] Neil_Brown No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches. Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before. We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmpinfographic2018v1-180525141919-thumbnail.jpg?width=120&height=120&fit=bounds" /> No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches. Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before. We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below.

Inbound vs. Outbound Marketing [Updated for 2018] from Modern Marketing Partners

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1 How to Select a Marketing Agency: A CMO's Guide to the Agency Selection and Hiring Process /slideshow/how-to-select-a-marketing-agency-a-cmos-guide-to-the-agency-selection-and-hiring-process/86031121 agency-selection-guide-mmp-118-180111155147
Selecting a new marketing, advertising, creative, promotion, public relations, or internet agency is one of the most important decisions a marketer will make, complicated by the fact that making the wrong selection can be expensive, even career-jeopardizing, or that most marketers have little or no experience with the process. To assist, this Marketing Agency Selection Guide will first consider some of the reasons for both hiring and firing an agency, followed by detailed descriptions of 11 types of agencies, a 4-Step Agency Selection Process, along with some additional resources on the subject.]]>
Selecting a new marketing, advertising, creative, promotion, public relations, or internet agency is one of the most important decisions a marketer will make, complicated by the fact that making the wrong selection can be expensive, even career-jeopardizing, or that most marketers have little or no experience with the process. To assist, this Marketing Agency Selection Guide will first consider some of the reasons for both hiring and firing an agency, followed by detailed descriptions of 11 types of agencies, a 4-Step Agency Selection Process, along with some additional resources on the subject.]]> Thu, 11 Jan 2018 15:51:47 GMT /slideshow/how-to-select-a-marketing-agency-a-cmos-guide-to-the-agency-selection-and-hiring-process/86031121 Neil_Brown@slideshare.net(Neil_Brown) How to Select a Marketing Agency: A CMO's Guide to the Agency Selection and Hiring Process Neil_Brown Selecting a new marketing, advertising, creative, promotion, public relations, or internet agency is one of the most important decisions a marketer will make, complicated by the fact that making the wrong selection can be expensive, even career-jeopardizing, or that most marketers have little or no experience with the process. To assist, this Marketing Agency Selection Guide will first consider some of the reasons for both hiring and firing an agency, followed by detailed descriptions of 11 types of agencies, a 4-Step Agency Selection Process, along with some additional resources on the subject. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/agency-selection-guide-mmp-118-180111155147-thumbnail.jpg?width=120&height=120&fit=bounds" /> Selecting a new marketing, advertising, creative, promotion, public relations, or internet agency is one of the most important decisions a marketer will make, complicated by the fact that making the wrong selection can be expensive, even career-jeopardizing, or that most marketers have little or no experience with the process. To assist, this Marketing Agency Selection Guide will first consider some of the reasons for both hiring and firing an agency, followed by detailed descriptions of 11 types of agencies, a 4-Step Agency Selection Process, along with some additional resources on the subject.

How to Select a Marketing Agency: A CMO's Guide to the Agency Selection and Hiring Process from Modern Marketing Partners

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1 Modern Marketing Partners Brochure: Who Is Modern Marketing Partners? /Neil_Brown/modern-marketing-partners-brochure-who-is-modern-marketing-partners mmp-brochure-20181-180111154348
Modern Marketing Partners is an award-winning, nationally recognized agency that specializes in complete digital marketing (web, SEO, PPC, content, social media), along with all traditional marketing disciplines including branding, publicity, events, advertising, and more. ]]>
Modern Marketing Partners is an award-winning, nationally recognized agency that specializes in complete digital marketing (web, SEO, PPC, content, social media), along with all traditional marketing disciplines including branding, publicity, events, advertising, and more. ]]> Thu, 11 Jan 2018 15:43:48 GMT /Neil_Brown/modern-marketing-partners-brochure-who-is-modern-marketing-partners Neil_Brown@slideshare.net(Neil_Brown) Modern Marketing Partners Brochure: Who Is Modern Marketing Partners? Neil_Brown Modern Marketing Partners is an award-winning, nationally recognized agency that specializes in complete digital marketing (web, SEO, PPC, content, social media), along with all traditional marketing disciplines including branding, publicity, events, advertising, and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmp-brochure-20181-180111154348-thumbnail.jpg?width=120&height=120&fit=bounds" /> Modern Marketing Partners is an award-winning, nationally recognized agency that specializes in complete digital marketing (web, SEO, PPC, content, social media), along with all traditional marketing disciplines including branding, publicity, events, advertising, and more.

Modern Marketing Partners Brochure: Who Is Modern Marketing Partners? from Modern Marketing Partners

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1 Software Marketing Best Practices /Neil_Brown/best-practices-for-marketing-software-or-saas softwaremarketingguidemmpv616-160616195901
Effective marketing of business software to executive decision makers is increasingly challenging. With broad adoption of software as a service (SaaS), and high valuations for independent software vendors (ISVs), competition has grown dramatically over the last decade. Today, over 6,000 vendors compete in more than 300 software categories*. So what can you do to stand out? Modern Marketing Partners released a new guide to improve your marketing tactics in order to sell more software, scale your organization, and land long term funding in order to improve your product offering. With decades of combined experience in software marketing, Modern Marketing Partners can provide you a competitive edge to grow your business now or in the future. Contact us at 630-868-5060 to discuss your needs and start improving your sales.]]>
Effective marketing of business software to executive decision makers is increasingly challenging. With broad adoption of software as a service (SaaS), and high valuations for independent software vendors (ISVs), competition has grown dramatically over the last decade. Today, over 6,000 vendors compete in more than 300 software categories*. So what can you do to stand out? Modern Marketing Partners released a new guide to improve your marketing tactics in order to sell more software, scale your organization, and land long term funding in order to improve your product offering. With decades of combined experience in software marketing, Modern Marketing Partners can provide you a competitive edge to grow your business now or in the future. Contact us at 630-868-5060 to discuss your needs and start improving your sales.]]> Thu, 16 Jun 2016 19:59:01 GMT /Neil_Brown/best-practices-for-marketing-software-or-saas Neil_Brown@slideshare.net(Neil_Brown) Software Marketing Best Practices Neil_Brown Effective marketing of business software to executive decision makers is increasingly challenging. With broad adoption of software as a service (SaaS), and high valuations for independent software vendors (ISVs), competition has grown dramatically over the last decade. Today, over 6,000 vendors compete in more than 300 software categories*. So what can you do to stand out? Modern Marketing Partners released a new guide to improve your marketing tactics in order to sell more software, scale your organization, and land long term funding in order to improve your product offering. With decades of combined experience in software marketing, Modern Marketing Partners can provide you a competitive edge to grow your business now or in the future. Contact us at 630-868-5060 to discuss your needs and start improving your sales. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/softwaremarketingguidemmpv616-160616195901-thumbnail.jpg?width=120&height=120&fit=bounds" /> Effective marketing of business software to executive decision makers is increasingly challenging. With broad adoption of software as a service (SaaS), and high valuations for independent software vendors (ISVs), competition has grown dramatically over the last decade. Today, over 6,000 vendors compete in more than 300 software categories*. So what can you do to stand out? Modern Marketing Partners released a new guide to improve your marketing tactics in order to sell more software, scale your organization, and land long term funding in order to improve your product offering. With decades of combined experience in software marketing, Modern Marketing Partners can provide you a competitive edge to grow your business now or in the future. Contact us at 630-868-5060 to discuss your needs and start improving your sales.

Software Marketing Best Practices from Modern Marketing Partners

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1 Breakthrough Branding: Brand Naming Tips and Trade Secrets [Preview] /slideshow/brand-naming-trade-secrets-book-preview/39853724 brandnamingtradesecretsbookpreview-141003145019-phpapp02
Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising. Intuitively, your brand name is the foundation of all that is marketing. A great name is an advertisement in itself. A name can do more for achieving desired positioning than a budget the size of Australia’s GDP (exaggeration intended). The best names tell a story, and make marketing easier. A breakthrough name can garner free publicity, just because of the name. What if Google launched with its original name BackRub? Would it be as successful? We know the product is great, but is the brand name Google more memorable and interesting? Of course. As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development. This book is a naming tell all. Lay it all out there. Set the record straight. Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming]]>
Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising. Intuitively, your brand name is the foundation of all that is marketing. A great name is an advertisement in itself. A name can do more for achieving desired positioning than a budget the size of Australia’s GDP (exaggeration intended). The best names tell a story, and make marketing easier. A breakthrough name can garner free publicity, just because of the name. What if Google launched with its original name BackRub? Would it be as successful? We know the product is great, but is the brand name Google more memorable and interesting? Of course. As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development. This book is a naming tell all. Lay it all out there. Set the record straight. Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming]]> Fri, 03 Oct 2014 14:50:19 GMT /slideshow/brand-naming-trade-secrets-book-preview/39853724 Neil_Brown@slideshare.net(Neil_Brown) Breakthrough Branding: Brand Naming Tips and Trade Secrets [Preview] Neil_Brown Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising. Intuitively, your brand name is the foundation of all that is marketing. A great name is an advertisement in itself. A name can do more for achieving desired positioning than a budget the size of Australia’s GDP (exaggeration intended). The best names tell a story, and make marketing easier. A breakthrough name can garner free publicity, just because of the name. What if Google launched with its original name BackRub? Would it be as successful? We know the product is great, but is the brand name Google more memorable and interesting? Of course. As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development. This book is a naming tell all. Lay it all out there. Set the record straight. Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandnamingtradesecretsbookpreview-141003145019-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising. Intuitively, your brand name is the foundation of all that is marketing. A great name is an advertisement in itself. A name can do more for achieving desired positioning than a budget the size of Australia’s GDP (exaggeration intended). The best names tell a story, and make marketing easier. A breakthrough name can garner free publicity, just because of the name. What if Google launched with its original name BackRub? Would it be as successful? We know the product is great, but is the brand name Google more memorable and interesting? Of course. As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development. This book is a naming tell all. Lay it all out there. Set the record straight. Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming

Breakthrough Branding: Brand Naming Tips and Trade Secrets [Preview] from Modern Marketing Partners

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1 Social Commerce Guide /slideshow/social-commerce-whitepaperhotpotato/38456465 socialcommercewhitepaperhotpotato-140828103024-phpapp02
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews. ]]>
Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews. ]]> Thu, 28 Aug 2014 10:30:24 GMT /slideshow/social-commerce-whitepaperhotpotato/38456465 Neil_Brown@slideshare.net(Neil_Brown) Social Commerce Guide Neil_Brown Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialcommercewhitepaperhotpotato-140828103024-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn social media is dominating ecommerce including statistics, the 7 types of social media commerce, and details for the big 4: Facebook, Twitter, Pinterest, and reviews.

Social Commerce Guide from Modern Marketing Partners

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1 SEO for Ecommerce Guide /Neil_Brown/seo-beginners-guideecommerceemi-38454479 seobeginnersguideecommerceemi-140828094200-phpapp01
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.]]>
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.]]> Thu, 28 Aug 2014 09:42:00 GMT /Neil_Brown/seo-beginners-guideecommerceemi-38454479 Neil_Brown@slideshare.net(Neil_Brown) SEO for Ecommerce Guide Neil_Brown Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seobeginnersguideecommerceemi-140828094200-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.

SEO for Ecommerce Guide from Modern Marketing Partners

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1 Nonprofit Social Media Strategy Guide /slideshow/hot-potato-facebookguidewhitepapere-34954942/34954942 hotpotatofacebookguidewhitepapere-140521092853-phpapp02
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support. In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters. How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are: Acquiring new donors Engaging the community General brand awareness Retaining current donors How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit. ]]>
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support. In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters. How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are: Acquiring new donors Engaging the community General brand awareness Retaining current donors How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit. ]]> Wed, 21 May 2014 09:28:53 GMT /slideshow/hot-potato-facebookguidewhitepapere-34954942/34954942 Neil_Brown@slideshare.net(Neil_Brown) Nonprofit Social Media Strategy Guide Neil_Brown Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support. In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters. How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are: Acquiring new donors Engaging the community General brand awareness Retaining current donors How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hotpotatofacebookguidewhitepapere-140521092853-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support. In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters. How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are: Acquiring new donors Engaging the community General brand awareness Retaining current donors How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.

Nonprofit Social Media Strategy Guide from Modern Marketing Partners

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1 Definitive Marketing Agency Selection Guide /Neil_Brown/marketing-agency-selectionguideamalgamated marketingagencyselectionguideamalgamated-140320135021-phpapp02
Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency. Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process. Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.]]>
Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency. Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process. Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.]]> Thu, 20 Mar 2014 13:50:21 GMT /Neil_Brown/marketing-agency-selectionguideamalgamated Neil_Brown@slideshare.net(Neil_Brown) Definitive Marketing Agency Selection Guide Neil_Brown Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency. Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process. Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingagencyselectionguideamalgamated-140320135021-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Amalgamated Marketing, an Independent Agency Network, would like to share with you our new whitepaper focusing on the top advice in selecting a new Marketing Agency. Included in this whitepaper is a plethora of vital information about why you need a marketing agency, types of marketing agencies, the agency selection process, criteria for agency selection, and questions to ask during the selection process. Amalgamated Marketing is a network of small, specialized marketing agencies, that serves two purposes: first to support clients that require marketing project recommendations, cost estimates and marketing implementation. Second to bring new business to qualified marketing agencies. The Amalgamated Marketing network is different than other agency networks by allowing only small, independent agencies to become members, and by providing coordination services without cost to qualified clients.

Definitive Marketing Agency Selection Guide from Modern Marketing Partners

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1 Tools of the Trade: Modern Marketing for Construction Brands /slideshow/toolsofthe-trade-ebook/31688197 toolsofthetradeebook-140226160200-phpapp02
By Construction Marketing Association (CMA) Chairman Neil M. Brown The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in the construction industry. The book also serves as the study guide for the CMA's Certified Construction Marketing Professional (CCMP) program.]]>
By Construction Marketing Association (CMA) Chairman Neil M. Brown The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in the construction industry. The book also serves as the study guide for the CMA's Certified Construction Marketing Professional (CCMP) program.]]> Wed, 26 Feb 2014 16:02:00 GMT /slideshow/toolsofthe-trade-ebook/31688197 Neil_Brown@slideshare.net(Neil_Brown) Tools of the Trade: Modern Marketing for Construction Brands Neil_Brown By Construction Marketing Association (CMA) Chairman Neil M. Brown The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in the construction industry. The book also serves as the study guide for the CMA's Certified Construction Marketing Professional (CCMP) program. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/toolsofthetradeebook-140226160200-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> By Construction Marketing Association (CMA) Chairman Neil M. Brown The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in the construction industry. The book also serves as the study guide for the CMA's Certified Construction Marketing Professional (CCMP) program.

Tools of the Trade: Modern Marketing for Construction Brands from Modern Marketing Partners

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1 Search Engine Optimization (SEO) Techniques by Hot Potato Social Media /slideshow/hot-potato-seowhitepaperfinal/31454782 hotpotatoseowhitepaperfinal-140220160209-phpapp01
Why is Search Engine Optimization, or SEO, so important for today’s marketer? Learn about the various SEO Techniques available and where you need to start in terms of optimizing your website, blog and social profiles. Includes references to studies and a case study example ]]>
Why is Search Engine Optimization, or SEO, so important for today’s marketer? Learn about the various SEO Techniques available and where you need to start in terms of optimizing your website, blog and social profiles. Includes references to studies and a case study example ]]> Thu, 20 Feb 2014 16:02:09 GMT /slideshow/hot-potato-seowhitepaperfinal/31454782 Neil_Brown@slideshare.net(Neil_Brown) Search Engine Optimization (SEO) Techniques by Hot Potato Social Media Neil_Brown Why is Search Engine Optimization, or SEO, so important for today’s marketer? Learn about the various SEO Techniques available and where you need to start in terms of optimizing your website, blog and social profiles. Includes references to studies and a case study example <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hotpotatoseowhitepaperfinal-140220160209-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Why is Search Engine Optimization, or SEO, so important for today’s marketer? Learn about the various SEO Techniques available and where you need to start in terms of optimizing your website, blog and social profiles. Includes references to studies and a case study example

Search Engine Optimization (SEO) Techniques by Hot Potato Social Media from Modern Marketing Partners

]]> 1886 6 https://cdn.slidesharecdn.com/ss_thumbnails/hotpotatoseowhitepaperfinal-140220160209-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post

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1 Construction Leads Guide: Lead Generation Best Practices /slideshow/cma-whitepaper-leadgenerationc/31138866 cmawhitepaperleadgenerationc-140212141222-phpapp02
Sales lead generation has never been more important to marketers targeting construction decision makers, whether construction firms or building product manufacturers. This fact is reinforced by a recent Construction Marketing Association survey—2015 Construction Marketing Outlook—which ranked Lead Generation as one of the top priorities for next year. So to understand where construction marketers are with lead generation—a baseline—we conducted another survey and share the results here, along with some checklists of key lead generation types, and an evaluation of the two largest lead services in the construction market—McGraw-Hill Dodge Reports and Construction Market Data. Finally, we identified several other construction lead sources that tend to specialize in regions, type of construction project or service offerings. A recent (2015) survey about lead generation in construction conducted by the Construction Marketing Association via SurveyMonkey posed the following questions: 1. What lead generation techniques or sources do you use in marketing to the construction industry? 2. Which lead generation technique/source has shown the best results for your company? 3. Which lead generation technique/source has shown the worst results for your company? 4. Which lead generation technique/source do you foresee using more in the future? 5. What type of company are you?]]>
Sales lead generation has never been more important to marketers targeting construction decision makers, whether construction firms or building product manufacturers. This fact is reinforced by a recent Construction Marketing Association survey—2015 Construction Marketing Outlook—which ranked Lead Generation as one of the top priorities for next year. So to understand where construction marketers are with lead generation—a baseline—we conducted another survey and share the results here, along with some checklists of key lead generation types, and an evaluation of the two largest lead services in the construction market—McGraw-Hill Dodge Reports and Construction Market Data. Finally, we identified several other construction lead sources that tend to specialize in regions, type of construction project or service offerings. A recent (2015) survey about lead generation in construction conducted by the Construction Marketing Association via SurveyMonkey posed the following questions: 1. What lead generation techniques or sources do you use in marketing to the construction industry? 2. Which lead generation technique/source has shown the best results for your company? 3. Which lead generation technique/source has shown the worst results for your company? 4. Which lead generation technique/source do you foresee using more in the future? 5. What type of company are you?]]> Wed, 12 Feb 2014 14:12:22 GMT /slideshow/cma-whitepaper-leadgenerationc/31138866 Neil_Brown@slideshare.net(Neil_Brown) Construction Leads Guide: Lead Generation Best Practices Neil_Brown Sales lead generation has never been more important to marketers targeting construction decision makers, whether construction firms or building product manufacturers. This fact is reinforced by a recent Construction Marketing Association survey—2015 Construction Marketing Outlook—which ranked Lead Generation as one of the top priorities for next year. So to understand where construction marketers are with lead generation—a baseline—we conducted another survey and share the results here, along with some checklists of key lead generation types, and an evaluation of the two largest lead services in the construction market—McGraw-Hill Dodge Reports and Construction Market Data. Finally, we identified several other construction lead sources that tend to specialize in regions, type of construction project or service offerings. A recent (2015) survey about lead generation in construction conducted by the Construction Marketing Association via SurveyMonkey posed the following questions: 1. What lead generation techniques or sources do you use in marketing to the construction industry? 2. Which lead generation technique/source has shown the best results for your company? 3. Which lead generation technique/source has shown the worst results for your company? 4. Which lead generation technique/source do you foresee using more in the future? 5. What type of company are you? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmawhitepaperleadgenerationc-140212141222-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Sales lead generation has never been more important to marketers targeting construction decision makers, whether construction firms or building product manufacturers. This fact is reinforced by a recent Construction Marketing Association survey—2015 Construction Marketing Outlook—which ranked Lead Generation as one of the top priorities for next year. So to understand where construction marketers are with lead generation—a baseline—we conducted another survey and share the results here, along with some checklists of key lead generation types, and an evaluation of the two largest lead services in the construction market—McGraw-Hill Dodge Reports and Construction Market Data. Finally, we identified several other construction lead sources that tend to specialize in regions, type of construction project or service offerings. A recent (2015) survey about lead generation in construction conducted by the Construction Marketing Association via SurveyMonkey posed the following questions: 1. What lead generation techniques or sources do you use in marketing to the construction industry? 2. Which lead generation technique/source has shown the best results for your company? 3. Which lead generation technique/source has shown the worst results for your company? 4. Which lead generation technique/source do you foresee using more in the future? 5. What type of company are you?

Construction Leads Guide: Lead Generation Best Practices from Modern Marketing Partners

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1 2013 Definitive Global Brand Ranking Report /slideshow/2013-brand-rankingreportideasbig/29888598 2013brandrankingreportideasbig-140110124821-phpapp02
IDeas BIG Global Brand Ranking Report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. Visit http://blog.ideasbig.com/the-2013-definitive-global-brand-ranking-report/ to download.]]>
IDeas BIG Global Brand Ranking Report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. Visit http://blog.ideasbig.com/the-2013-definitive-global-brand-ranking-report/ to download.]]> Fri, 10 Jan 2014 12:48:21 GMT /slideshow/2013-brand-rankingreportideasbig/29888598 Neil_Brown@slideshare.net(Neil_Brown) 2013 Definitive Global Brand Ranking Report Neil_Brown IDeas BIG Global Brand Ranking Report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. Visit http://blog.ideasbig.com/the-2013-definitive-global-brand-ranking-report/ to download. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013brandrankingreportideasbig-140110124821-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> IDeas BIG Global Brand Ranking Report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. Visit http://blog.ideasbig.com/the-2013-definitive-global-brand-ranking-report/ to download.

2013 Definitive Global Brand Ranking Report from Modern Marketing Partners

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1 A Guide to Modern B2B Content Marketing /Neil_Brown/a-guide-to-modern-b2b-content-marketing aguidetob2bcontentmarketingfinal121812-130131101755-phpapp01
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing? A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm]]>
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing? A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm]]> Thu, 31 Jan 2013 10:17:54 GMT /Neil_Brown/a-guide-to-modern-b2b-content-marketing Neil_Brown@slideshare.net(Neil_Brown) A Guide to Modern B2B Content Marketing Neil_Brown How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing? A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aguidetob2bcontentmarketingfinal121812-130131101755-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing? A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm

A Guide to Modern B2B Content Marketing from Modern Marketing Partners

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1 Search Engine Optimization: Top Priority For Modern Marketers /slideshow/search-engine-optimization-top-priority-for-modern-marketers/16277873 mmpwhitepaperseob-130131101050-phpapp02
Search engine optimization, or SEO is a common term you hear about in marketing these days. How can marketers utilize SEO for maximum marketing effectiveness? Download a printable version of the white paper on Search Engine Optimization: Top Priority for Modern Marketers at http://www.modernmarketingpartners.com/Download-Whitepaper-Search-Engine-Optimization-for-Marketers.cfm and learn about various SEO strategies and marketing tools you can use to optimize your marketing efforts.]]>
Search engine optimization, or SEO is a common term you hear about in marketing these days. How can marketers utilize SEO for maximum marketing effectiveness? Download a printable version of the white paper on Search Engine Optimization: Top Priority for Modern Marketers at http://www.modernmarketingpartners.com/Download-Whitepaper-Search-Engine-Optimization-for-Marketers.cfm and learn about various SEO strategies and marketing tools you can use to optimize your marketing efforts.]]> Thu, 31 Jan 2013 10:10:50 GMT /slideshow/search-engine-optimization-top-priority-for-modern-marketers/16277873 Neil_Brown@slideshare.net(Neil_Brown) Search Engine Optimization: Top Priority For Modern Marketers Neil_Brown Search engine optimization, or SEO is a common term you hear about in marketing these days. How can marketers utilize SEO for maximum marketing effectiveness? Download a printable version of the white paper on Search Engine Optimization: Top Priority for Modern Marketers at http://www.modernmarketingpartners.com/Download-Whitepaper-Search-Engine-Optimization-for-Marketers.cfm and learn about various SEO strategies and marketing tools you can use to optimize your marketing efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmpwhitepaperseob-130131101050-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Search engine optimization, or SEO is a common term you hear about in marketing these days. How can marketers utilize SEO for maximum marketing effectiveness? Download a printable version of the white paper on Search Engine Optimization: Top Priority for Modern Marketers at http://www.modernmarketingpartners.com/Download-Whitepaper-Search-Engine-Optimization-for-Marketers.cfm and learn about various SEO strategies and marketing tools you can use to optimize your marketing efforts.

Search Engine Optimization: Top Priority For Modern Marketers from Modern Marketing Partners

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1 Social Media Glossary of Terms | Social Media Marketing /slideshow/social-media-glossary-of-terms-social-media-marketing/14971366 hotpotatosocialmediaglossaryb-121031134357-phpapp02
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!]]>
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!]]> Wed, 31 Oct 2012 13:43:55 GMT /slideshow/social-media-glossary-of-terms-social-media-marketing/14971366 Neil_Brown@slideshare.net(Neil_Brown) Social Media Glossary of Terms | Social Media Marketing Neil_Brown The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hotpotatosocialmediaglossaryb-121031134357-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!

Social Media Glossary of Terms | Social Media Marketing from Modern Marketing Partners

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1 Glossary of Modern Marketing Definitions /slideshow/glossary-ofmodernmarketingdefinitions-ver91112-14490513/14490513 glossaryofmodernmarketingdefinitionsver91112-120927152747-phpapp01
Modern Marketing Partners presents a glossary filled with definitions for the modern marketer! For a free download of the glossary visit: http://bit.ly/Qzl3Wg]]>
Modern Marketing Partners presents a glossary filled with definitions for the modern marketer! For a free download of the glossary visit: http://bit.ly/Qzl3Wg]]> Thu, 27 Sep 2012 15:27:45 GMT /slideshow/glossary-ofmodernmarketingdefinitions-ver91112-14490513/14490513 Neil_Brown@slideshare.net(Neil_Brown) Glossary of Modern Marketing Definitions Neil_Brown Modern Marketing Partners presents a glossary filled with definitions for the modern marketer! For a free download of the glossary visit: http://bit.ly/Qzl3Wg <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/glossaryofmodernmarketingdefinitionsver91112-120927152747-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Modern Marketing Partners presents a glossary filled with definitions for the modern marketer! For a free download of the glossary visit: http://bit.ly/Qzl3Wg

Glossary of Modern Marketing Definitions from Modern Marketing Partners

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1 https://cdn.slidesharecdn.com/profile-photo-Neil_Brown-48x48.jpg?cb=1576008297 Digital and traditional marketing communications professional. Successful agency manager including operations, finance, M&A. Founder and Chief Marketing officer of multiple marketing agencies: Modern Marketing Partners, IDeas BIG (brand identity group), Hot Potato Social Media. Chairman and Founder of the Construction Marketing Association (CMA). Business development and integrated marketing expert with 20 years agency/consulting experience, and 10 years client-side experience in brand management and new product development. Extensive national account sales including Fortune 5000. Client-side marketing executive for architectural metals manufacturer, electrical and construction product... www.modernmarketingpartners.com/ https://cdn.slidesharecdn.com/ss_thumbnails/mmp57-pointwebcastchecklistinfographiclink-191210200505-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/57point-webcast-effectiveness-checklist/204148013 57-Point Webcast Effec... https://cdn.slidesharecdn.com/ss_thumbnails/construction-lead-generation-definitive-guide-cma-2019-190917195140-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/constriction-lead-generation-the-definitive-guide-173110665/173110665 Construction Lead Gene... https://cdn.slidesharecdn.com/ss_thumbnails/mmpinfographic2018v1-180525141919-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/inbound-vs-outbound-marketing-updated-for-2018/98685990 Inbound vs. Outbound M...