ºÝºÝߣshows by User: NikolasRizos / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: NikolasRizos / Thu, 22 Aug 2013 03:31:29 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: NikolasRizos Social media crisis: how to manage effectively /slideshow/social-media-crisis/25478532 socialmediacrisis-130822033129-phpapp02
I go through some case studies, my pov on the company reaction everytime (how they did things/ what they could do better) and I offer my thinking on the general steps on how to manage a similar crisis… My experience is in brand management, advertising and marketing consulting. I do not consider myself to be an expert on everything that has to do with digital marketing, but someone with a passion for it. So my objective is to offer some food for thought and definitely a trigger for extra discussion. This is the material as it was presented on August 20th, 2013, in Geneva, Switzerland for the Geneva Digital Marketing Group. The presentation has not been optimised for slideshare: some animations are not visible which has as a result some images clashing on each other. Please note some videos were also used - please email me if you need them or the full pptx file (nikolas.rizos@gmail.com). ]]>
I go through some case studies, my pov on the company reaction everytime (how they did things/ what they could do better) and I offer my thinking on the general steps on how to manage a similar crisis… My experience is in brand management, advertising and marketing consulting. I do not consider myself to be an expert on everything that has to do with digital marketing, but someone with a passion for it. So my objective is to offer some food for thought and definitely a trigger for extra discussion. This is the material as it was presented on August 20th, 2013, in Geneva, Switzerland for the Geneva Digital Marketing Group. The presentation has not been optimised for slideshare: some animations are not visible which has as a result some images clashing on each other. Please note some videos were also used - please email me if you need them or the full pptx file (nikolas.rizos@gmail.com). ]]> Thu, 22 Aug 2013 03:31:29 GMT /slideshow/social-media-crisis/25478532 NikolasRizos@slideshare.net(NikolasRizos) Social media crisis: how to manage effectively NikolasRizos I go through some case studies, my pov on the company reaction everytime (how they did things/ what they could do better) and I offer my thinking on the general steps on how to manage a similar crisis… My experience is in brand management, advertising and marketing consulting. I do not consider myself to be an expert on everything that has to do with digital marketing, but someone with a passion for it. So my objective is to offer some food for thought and definitely a trigger for extra discussion. This is the material as it was presented on August 20th, 2013, in Geneva, Switzerland for the Geneva Digital Marketing Group. The presentation has not been optimised for slideshare: some animations are not visible which has as a result some images clashing on each other. Please note some videos were also used - please email me if you need them or the full pptx file (nikolas.rizos@gmail.com). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediacrisis-130822033129-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I go through some case studies, my pov on the company reaction everytime (how they did things/ what they could do better) and I offer my thinking on the general steps on how to manage a similar crisis… My experience is in brand management, advertising and marketing consulting. I do not consider myself to be an expert on everything that has to do with digital marketing, but someone with a passion for it. So my objective is to offer some food for thought and definitely a trigger for extra discussion. This is the material as it was presented on August 20th, 2013, in Geneva, Switzerland for the Geneva Digital Marketing Group. The presentation has not been optimised for slideshare: some animations are not visible which has as a result some images clashing on each other. Please note some videos were also used - please email me if you need them or the full pptx file (nikolas.rizos@gmail.com).
Social media crisis: how to manage effectively from Nikolas Rizos
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