際際滷shows by User: OgilvyOne / http://www.slideshare.net/images/logo.gif 際際滷shows by User: OgilvyOne / Fri, 28 Oct 2016 16:04:20 GMT 際際滷Share feed for 際際滷shows by User: OgilvyOne From Social Influence to Social CRM /slideshow/from-social-influence-to-social-crm/67796214 socialsocialinfluencetocrm-161028160420
From Social Influence to Social CRM]]>
From Social Influence to Social CRM]]> Fri, 28 Oct 2016 16:04:20 GMT /slideshow/from-social-influence-to-social-crm/67796214 OgilvyOne@slideshare.net(OgilvyOne) From Social Influence to Social CRM OgilvyOne From Social Influence to Social CRM <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialsocialinfluencetocrm-161028160420-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> From Social Influence to Social CRM
From Social Influence to Social CRM from OgilvyOne Worldwide
]]> 1006 8 https://cdn.slidesharecdn.com/ss_thumbnails/socialsocialinfluencetocrm-161028160420-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to Partner with a YouTube Creator /slideshow/why-working-with-creators-can-be-like-dating/64180457 ogilvyonekeytakeawaysvidconpt2-160719211808
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from How to get a brand deal and How to determine a Creators value to How brands and Creators can work together, among others. Most of the discussions seemed to net out with consistent themes the basis of which I likened to dating. Heres how.]]>
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from How to get a brand deal and How to determine a Creators value to How brands and Creators can work together, among others. Most of the discussions seemed to net out with consistent themes the basis of which I likened to dating. Heres how.]]> Tue, 19 Jul 2016 21:18:08 GMT /slideshow/why-working-with-creators-can-be-like-dating/64180457 OgilvyOne@slideshare.net(OgilvyOne) How to Partner with a YouTube Creator OgilvyOne This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from How to get a brand deal and How to determine a Creators value to How brands and Creators can work together, among others. Most of the discussions seemed to net out with consistent themes the basis of which I likened to dating. Heres how. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ogilvyonekeytakeawaysvidconpt2-160719211808-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from How to get a brand deal and How to determine a Creators value to How brands and Creators can work together, among others. Most of the discussions seemed to net out with consistent themes the basis of which I likened to dating. Heres how.
How to Partner with a YouTube Creator from OgilvyOne Worldwide
]]> 941 5 https://cdn.slidesharecdn.com/ss_thumbnails/ogilvyonekeytakeawaysvidconpt2-160719211808-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The New Talent Galaxy /slideshow/the-new-talent-galaxy/63296313 thenewtalentgalaxy-160621143624
Brian Fetherstonhaugh, Chairman & CEO for OgilvyOne Worldwide, discusses the challenges in finding and keeping talent within your company.]]>
Brian Fetherstonhaugh, Chairman & CEO for OgilvyOne Worldwide, discusses the challenges in finding and keeping talent within your company.]]> Tue, 21 Jun 2016 14:36:24 GMT /slideshow/the-new-talent-galaxy/63296313 OgilvyOne@slideshare.net(OgilvyOne) The New Talent Galaxy OgilvyOne Brian Fetherstonhaugh, Chairman & CEO for OgilvyOne Worldwide, discusses the challenges in finding and keeping talent within your company. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thenewtalentgalaxy-160621143624-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brian Fetherstonhaugh, Chairman &amp; CEO for OgilvyOne Worldwide, discusses the challenges in finding and keeping talent within your company.
The New Talent Galaxy from OgilvyOne Worldwide
]]> 6483 6 https://cdn.slidesharecdn.com/ss_thumbnails/thenewtalentgalaxy-160621143624-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Human and Machine /slideshow/human-and-machine/62073357 humanandmachinebrianfetherstonhaugh-160516204058
Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide thought about the difference between human and machine. "Will my job, and the job of my staff, and the jobs of all marketers, and the jobs of my children, be done by a machine? If you take everything we do in the world simplistically, theres a whole bunch of stuff thats repeatable and theres a whole bunch of stuff thats creative. We know that historically humans have dominated the creative tasks and activities of the world and machines have dominated the repeatable. And this is absolutely true. There are the other things that reinforce my own belief that machines struggle with certain tasks whereas humans excel. Theyre inventing, theyre judging and theyre building trust. And its not that machines cannot do these things, its just that humans still do them best."]]>
Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide thought about the difference between human and machine. "Will my job, and the job of my staff, and the jobs of all marketers, and the jobs of my children, be done by a machine? If you take everything we do in the world simplistically, theres a whole bunch of stuff thats repeatable and theres a whole bunch of stuff thats creative. We know that historically humans have dominated the creative tasks and activities of the world and machines have dominated the repeatable. And this is absolutely true. There are the other things that reinforce my own belief that machines struggle with certain tasks whereas humans excel. Theyre inventing, theyre judging and theyre building trust. And its not that machines cannot do these things, its just that humans still do them best."]]> Mon, 16 May 2016 20:40:57 GMT /slideshow/human-and-machine/62073357 OgilvyOne@slideshare.net(OgilvyOne) Human and Machine OgilvyOne Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide thought about the difference between human and machine. "Will my job, and the job of my staff, and the jobs of all marketers, and the jobs of my children, be done by a machine? If you take everything we do in the world simplistically, theres a whole bunch of stuff thats repeatable and theres a whole bunch of stuff thats creative. We know that historically humans have dominated the creative tasks and activities of the world and machines have dominated the repeatable. And this is absolutely true. There are the other things that reinforce my own belief that machines struggle with certain tasks whereas humans excel. Theyre inventing, theyre judging and theyre building trust. And its not that machines cannot do these things, its just that humans still do them best." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/humanandmachinebrianfetherstonhaugh-160516204058-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide thought about the difference between human and machine. &quot;Will my job, and the job of my staff, and the jobs of all marketers, and the jobs of my children, be done by a machine? If you take everything we do in the world simplistically, theres a whole bunch of stuff thats repeatable and theres a whole bunch of stuff thats creative. We know that historically humans have dominated the creative tasks and activities of the world and machines have dominated the repeatable. And this is absolutely true. There are the other things that reinforce my own belief that machines struggle with certain tasks whereas humans excel. Theyre inventing, theyre judging and theyre building trust. And its not that machines cannot do these things, its just that humans still do them best.&quot;
Human and Machine from OgilvyOne Worldwide
]]> 2583 5 https://cdn.slidesharecdn.com/ss_thumbnails/humanandmachinebrianfetherstonhaugh-160516204058-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How To Optimize Your Marketing Technology /slideshow/how-to-optimize-your-marketing-technology/59883861 dmnewsogilvyone021916-160322140746
Is your client suffering from the dreaded 20% Problem? Its out there. And the problem is spreading. But luckily its easy to diagnose! You just need to ask your client one simple question: "What percentage of the functionality of this marketing technology are you using?"]]>
Is your client suffering from the dreaded 20% Problem? Its out there. And the problem is spreading. But luckily its easy to diagnose! You just need to ask your client one simple question: "What percentage of the functionality of this marketing technology are you using?"]]> Tue, 22 Mar 2016 14:07:46 GMT /slideshow/how-to-optimize-your-marketing-technology/59883861 OgilvyOne@slideshare.net(OgilvyOne) How To Optimize Your Marketing Technology OgilvyOne Is your client suffering from the dreaded 20% Problem? Its out there. And the problem is spreading. But luckily its easy to diagnose! You just need to ask your client one simple question: "What percentage of the functionality of this marketing technology are you using?" <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dmnewsogilvyone021916-160322140746-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Is your client suffering from the dreaded 20% Problem? Its out there. And the problem is spreading. But luckily its easy to diagnose! You just need to ask your client one simple question: &quot;What percentage of the functionality of this marketing technology are you using?&quot;
How To Optimize Your Marketing Technology from OgilvyOne Worldwide
]]> 2076 4 https://cdn.slidesharecdn.com/ss_thumbnails/dmnewsogilvyone021916-160322140746-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Beyond the Sale: How Luxury Brands Unlock the Organization and Customer Potential /slideshow/beyond-the-sale-how-luxury-brands-unlock-the-organization-and-customer-potential/57150695 nrf16ppt16-9v2giuliamatteoshirleyfinal-160117174226
OgilvyOne Worldwide hosted a jam-packed session today at the kick-off of the National Retail Federations annual Retails Big Show at the Javits Convention Center in New York City. Led by Giulia Callegari, Head of eCommerce and Luxury, OgilvyOne Asia Pacific, the panel discussion, Beyond the Sale, addressed how luxury brands can unlock their organizations to deliver the true potential of customers. Augmenting the agency perspective on the subject, Matteo Alessi Anghini, CCO Europe & North America, ALESSI s.p.a., provided the luxury brand viewpoint, while Shirley Romig, Former Head of Corporate Strategy, Hudson's Bay Company shared insights from high-end luxury retail brands such as Saks Fifth Avenue.]]>
OgilvyOne Worldwide hosted a jam-packed session today at the kick-off of the National Retail Federations annual Retails Big Show at the Javits Convention Center in New York City. Led by Giulia Callegari, Head of eCommerce and Luxury, OgilvyOne Asia Pacific, the panel discussion, Beyond the Sale, addressed how luxury brands can unlock their organizations to deliver the true potential of customers. Augmenting the agency perspective on the subject, Matteo Alessi Anghini, CCO Europe & North America, ALESSI s.p.a., provided the luxury brand viewpoint, while Shirley Romig, Former Head of Corporate Strategy, Hudson's Bay Company shared insights from high-end luxury retail brands such as Saks Fifth Avenue.]]> Sun, 17 Jan 2016 17:42:26 GMT /slideshow/beyond-the-sale-how-luxury-brands-unlock-the-organization-and-customer-potential/57150695 OgilvyOne@slideshare.net(OgilvyOne) Beyond the Sale: How Luxury Brands Unlock the Organization and Customer Potential OgilvyOne OgilvyOne Worldwide hosted a jam-packed session today at the kick-off of the National Retail Federations annual Retails Big Show at the Javits Convention Center in New York City. Led by Giulia Callegari, Head of eCommerce and Luxury, OgilvyOne Asia Pacific, the panel discussion, Beyond the Sale, addressed how luxury brands can unlock their organizations to deliver the true potential of customers. Augmenting the agency perspective on the subject, Matteo Alessi Anghini, CCO Europe & North America, ALESSI s.p.a., provided the luxury brand viewpoint, while Shirley Romig, Former Head of Corporate Strategy, Hudson's Bay Company shared insights from high-end luxury retail brands such as Saks Fifth Avenue. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nrf16ppt16-9v2giuliamatteoshirleyfinal-160117174226-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> OgilvyOne Worldwide hosted a jam-packed session today at the kick-off of the National Retail Federations annual Retails Big Show at the Javits Convention Center in New York City. Led by Giulia Callegari, Head of eCommerce and Luxury, OgilvyOne Asia Pacific, the panel discussion, Beyond the Sale, addressed how luxury brands can unlock their organizations to deliver the true potential of customers. Augmenting the agency perspective on the subject, Matteo Alessi Anghini, CCO Europe &amp; North America, ALESSI s.p.a., provided the luxury brand viewpoint, while Shirley Romig, Former Head of Corporate Strategy, Hudson&#39;s Bay Company shared insights from high-end luxury retail brands such as Saks Fifth Avenue.
Beyond the Sale: How Luxury Brands Unlock the Organization and Customer Potential from OgilvyOne Worldwide
]]> 1226 5 https://cdn.slidesharecdn.com/ss_thumbnails/nrf16ppt16-9v2giuliamatteoshirleyfinal-160117174226-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How To Get Started On Individualized Marketing /slideshow/how-to-get-started-on-individualized-marketing/41124501 howtogetstartedonindividualizedmarketing-141104152132-conversion-gate02
Shouldnt all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.]]>
Shouldnt all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.]]> Tue, 04 Nov 2014 15:21:32 GMT /slideshow/how-to-get-started-on-individualized-marketing/41124501 OgilvyOne@slideshare.net(OgilvyOne) How To Get Started On Individualized Marketing OgilvyOne Shouldnt all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtogetstartedonindividualizedmarketing-141104152132-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Shouldnt all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
How To Get Started On Individualized Marketing from OgilvyOne Worldwide
]]> 1788 2 https://cdn.slidesharecdn.com/ss_thumbnails/howtogetstartedonindividualizedmarketing-141104152132-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 eCommerce: Crucible of Customer Engagement /slideshow/ecommerce-the-crucible-of-customer-engagement/40828162 ecommerce-thecrucibleofcustomerengagement-141028114144-conversion-gate01
Today at the Direct Marketing Associations annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented eCommerce: The Crucible of Customer Engagement. Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudsons Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.]]>
Today at the Direct Marketing Associations annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented eCommerce: The Crucible of Customer Engagement. Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudsons Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.]]> Tue, 28 Oct 2014 11:41:44 GMT /slideshow/ecommerce-the-crucible-of-customer-engagement/40828162 OgilvyOne@slideshare.net(OgilvyOne) eCommerce: The Crucible of Customer Engagement OgilvyOne Today at the Direct Marketing Associations annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented eCommerce: The Crucible of Customer Engagement. Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudsons Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ecommerce-thecrucibleofcustomerengagement-141028114144-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Today at the Direct Marketing Associations annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented eCommerce: The Crucible of Customer Engagement. Joined by John McDonald, former VP, Marketing, Americas, British Airways and Ryan Craver, SVP, Strategy for Hudsons Bay Company, Brian explored a more enlightened approach to eCommerce, one that is omnichannel, relationship-focused and experiential.
eCommerce: The Crucible of Customer Engagement from OgilvyOne Worldwide
]]> 21388 31 https://cdn.slidesharecdn.com/ss_thumbnails/ecommerce-thecrucibleofcustomerengagement-141028114144-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The 7 Habits of Highly Effective Clients /slideshow/the-seven-habits-of-highly-effective-clients/37738231 7habitsofhighlyeffectiveclients-140806162217-phpapp02
Brian Fetherstonhaugh, Chairman & CEO for OgilvyOne Worldwide, discusses his views on the wide range of client structures, agency models, processes and individual client leadership styles. Not all clients are created equal. No one client organization has it all figured out. They vary widely in how they engage with agencies, and in what they get from them. But for some reason, certain clients get better work. Better people. Better results. Better ROI. The agency has many responsibilities to uphold on its side of the bargain including fielding top talent, listening well, working responsively, and acting with accountability. But, somehow, some clients always seem to consistently get the best from their agency partners. It is not just about the structure or the process or even their pronouncements of partnership. It is about their actual behaviors. Here is Brian's list of those critical behaviors the Seven Habits of Highly Effective Clients that separate the best from the rest. ]]>
Brian Fetherstonhaugh, Chairman & CEO for OgilvyOne Worldwide, discusses his views on the wide range of client structures, agency models, processes and individual client leadership styles. Not all clients are created equal. No one client organization has it all figured out. They vary widely in how they engage with agencies, and in what they get from them. But for some reason, certain clients get better work. Better people. Better results. Better ROI. The agency has many responsibilities to uphold on its side of the bargain including fielding top talent, listening well, working responsively, and acting with accountability. But, somehow, some clients always seem to consistently get the best from their agency partners. It is not just about the structure or the process or even their pronouncements of partnership. It is about their actual behaviors. Here is Brian's list of those critical behaviors the Seven Habits of Highly Effective Clients that separate the best from the rest. ]]> Wed, 06 Aug 2014 16:22:17 GMT /slideshow/the-seven-habits-of-highly-effective-clients/37738231 OgilvyOne@slideshare.net(OgilvyOne) The Seven Habits of Highly Effective Clients OgilvyOne Brian Fetherstonhaugh, Chairman & CEO for OgilvyOne Worldwide, discusses his views on the wide range of client structures, agency models, processes and individual client leadership styles. Not all clients are created equal. No one client organization has it all figured out. They vary widely in how they engage with agencies, and in what they get from them. But for some reason, certain clients get better work. Better people. Better results. Better ROI. The agency has many responsibilities to uphold on its side of the bargain including fielding top talent, listening well, working responsively, and acting with accountability. But, somehow, some clients always seem to consistently get the best from their agency partners. It is not just about the structure or the process or even their pronouncements of partnership. It is about their actual behaviors. Here is Brian's list of those critical behaviors the Seven Habits of Highly Effective Clients that separate the best from the rest. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7habitsofhighlyeffectiveclients-140806162217-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brian Fetherstonhaugh, Chairman &amp; CEO for OgilvyOne Worldwide, discusses his views on the wide range of client structures, agency models, processes and individual client leadership styles. Not all clients are created equal. No one client organization has it all figured out. They vary widely in how they engage with agencies, and in what they get from them. But for some reason, certain clients get better work. Better people. Better results. Better ROI. The agency has many responsibilities to uphold on its side of the bargain including fielding top talent, listening well, working responsively, and acting with accountability. But, somehow, some clients always seem to consistently get the best from their agency partners. It is not just about the structure or the process or even their pronouncements of partnership. It is about their actual behaviors. Here is Brian&#39;s list of those critical behaviors the Seven Habits of Highly Effective Clients that separate the best from the rest.
The Seven Habits of Highly Effective Clients from OgilvyOne Worldwide
]]> 17285 22 https://cdn.slidesharecdn.com/ss_thumbnails/7habitsofhighlyeffectiveclients-140806162217-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Future of Marketing | Marketing Tools for CMOs /slideshow/a-day-in-the-life-of-a-cmo-2016/35809648 adayinthelifeofacmo2016-140612153711-phpapp01
What will the future of marketing and the role of the CMO look like in 2016? OgilvyOne took a glimpse into the future by imagining a Day in the Life a CMO in 2016 Mikael Pinders who is the global CMO of an imaginary smart energy company called Big Green. Smart CMOs will have the correct marketing tools and technologies at their fingertips to deploy effective data driven marketing strategies and tactics.]]>
What will the future of marketing and the role of the CMO look like in 2016? OgilvyOne took a glimpse into the future by imagining a Day in the Life a CMO in 2016 Mikael Pinders who is the global CMO of an imaginary smart energy company called Big Green. Smart CMOs will have the correct marketing tools and technologies at their fingertips to deploy effective data driven marketing strategies and tactics.]]> Thu, 12 Jun 2014 15:37:11 GMT /slideshow/a-day-in-the-life-of-a-cmo-2016/35809648 OgilvyOne@slideshare.net(OgilvyOne) Future of Marketing | Marketing Tools for CMOs OgilvyOne What will the future of marketing and the role of the CMO look like in 2016? OgilvyOne took a glimpse into the future by imagining a Day in the Life a CMO in 2016 Mikael Pinders who is the global CMO of an imaginary smart energy company called Big Green. Smart CMOs will have the correct marketing tools and technologies at their fingertips to deploy effective data driven marketing strategies and tactics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adayinthelifeofacmo2016-140612153711-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What will the future of marketing and the role of the CMO look like in 2016? OgilvyOne took a glimpse into the future by imagining a Day in the Life a CMO in 2016 Mikael Pinders who is the global CMO of an imaginary smart energy company called Big Green. Smart CMOs will have the correct marketing tools and technologies at their fingertips to deploy effective data driven marketing strategies and tactics.
Future of Marketing | Marketing Tools for CMOs from OgilvyOne Worldwide
]]> 14763 39 https://cdn.slidesharecdn.com/ss_thumbnails/adayinthelifeofacmo2016-140612153711-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Career Rocket Fuel: Here's what you really need to get right about work /OgilvyOne/career-rocket-fuel careerrocketfuel-140331152150-phpapp01
Brian Fetherstonhaugh has spent over 35 years in business in global firms, and has seen tens of thousands of career trajectoriesfrom the first steps of entry-level millennials to the long journeys of Fortune 500 CEOs. But he feels most people have the wrong approach to their careers. He says people think about the immediate next step, not the pathway; they treat a career like a sprint, when in fact it is a 40-plus-year marathon. People are more focused on getting promoted on Tuesday than they are about having great choices when it really mattersin their 40s and 50s. Brian has been thinking about careers for decades and lecturing on the topic for the last dozen years at places like Yale, MIT, Harvard, Columbia, McGill and NYU. Here are some of the things he feels you might not be thinking about your career, but should be.]]>
Brian Fetherstonhaugh has spent over 35 years in business in global firms, and has seen tens of thousands of career trajectoriesfrom the first steps of entry-level millennials to the long journeys of Fortune 500 CEOs. But he feels most people have the wrong approach to their careers. He says people think about the immediate next step, not the pathway; they treat a career like a sprint, when in fact it is a 40-plus-year marathon. People are more focused on getting promoted on Tuesday than they are about having great choices when it really mattersin their 40s and 50s. Brian has been thinking about careers for decades and lecturing on the topic for the last dozen years at places like Yale, MIT, Harvard, Columbia, McGill and NYU. Here are some of the things he feels you might not be thinking about your career, but should be.]]> Mon, 31 Mar 2014 15:21:50 GMT /OgilvyOne/career-rocket-fuel OgilvyOne@slideshare.net(OgilvyOne) Career Rocket Fuel: Here's what you really need to get right about work OgilvyOne Brian Fetherstonhaugh has spent over 35 years in business in global firms, and has seen tens of thousands of career trajectoriesfrom the first steps of entry-level millennials to the long journeys of Fortune 500 CEOs. But he feels most people have the wrong approach to their careers. He says people think about the immediate next step, not the pathway; they treat a career like a sprint, when in fact it is a 40-plus-year marathon. People are more focused on getting promoted on Tuesday than they are about having great choices when it really mattersin their 40s and 50s. Brian has been thinking about careers for decades and lecturing on the topic for the last dozen years at places like Yale, MIT, Harvard, Columbia, McGill and NYU. Here are some of the things he feels you might not be thinking about your career, but should be. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/careerrocketfuel-140331152150-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brian Fetherstonhaugh has spent over 35 years in business in global firms, and has seen tens of thousands of career trajectoriesfrom the first steps of entry-level millennials to the long journeys of Fortune 500 CEOs. But he feels most people have the wrong approach to their careers. He says people think about the immediate next step, not the pathway; they treat a career like a sprint, when in fact it is a 40-plus-year marathon. People are more focused on getting promoted on Tuesday than they are about having great choices when it really mattersin their 40s and 50s. Brian has been thinking about careers for decades and lecturing on the topic for the last dozen years at places like Yale, MIT, Harvard, Columbia, McGill and NYU. Here are some of the things he feels you might not be thinking about your career, but should be.
Career Rocket Fuel: Here's what you really need to get right about work from OgilvyOne Worldwide
]]> 13337 13 https://cdn.slidesharecdn.com/ss_thumbnails/careerrocketfuel-140331152150-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 CES 2014 report from OgilvyOne UK /slideshow/ces-2014-final/30590415 ces2014final-140129130812-phpapp02
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.]]>
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.]]> Wed, 29 Jan 2014 13:08:12 GMT /slideshow/ces-2014-final/30590415 OgilvyOne@slideshare.net(OgilvyOne) CES 2014 report from OgilvyOne UK OgilvyOne OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ces2014final-140129130812-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> OgilvyOne London&#39;s Digital Labs presents a comprehensive report about this year&#39;s Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
CES 2014 report from OgilvyOne UK from OgilvyOne Worldwide
]]> 2187 15 https://cdn.slidesharecdn.com/ss_thumbnails/ces2014final-140129130812-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Engaging a business audience of One /slideshow/engaging-an-audience-of-one/30267441 engaginganaudienceofone-140121125837-phpapp01
"A brave, new business world." Its difficult to imagine any landscape thats changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.]]>
"A brave, new business world." Its difficult to imagine any landscape thats changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.]]> Tue, 21 Jan 2014 12:58:37 GMT /slideshow/engaging-an-audience-of-one/30267441 OgilvyOne@slideshare.net(OgilvyOne) Engaging a business audience of One OgilvyOne "A brave, new business world." Its difficult to imagine any landscape thats changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/engaginganaudienceofone-140121125837-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;A brave, new business world.&quot; Its difficult to imagine any landscape thats changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They&#39;re just the tip of a moving landscape. In the pages of &#39;Engaging a business audience of One,&#39; the OgilvyOne thought-leaders examine each of these game-changers.
Engaging a business audience of One from OgilvyOne Worldwide
]]> 4103 6 https://cdn.slidesharecdn.com/ss_thumbnails/engaginganaudienceofone-140121125837-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Transformation in Digital Advertising /slideshow/transformation-in-digital-advertising/27031908 linkedintechconnect2013final-131009142827-phpapp02
Gunther Schumacher, President & Chief Operating Officer of OgilvyOne Worldwide, the worlds pre-eminent Customer Engagement Agency, was the keynote speaker at LinkedIns recent TechConnect event in Silicon Valley. His presentation, entitled Transformation in Digital Advertising, presented a rationale for the use of social media to engage B2B audiences, including the staggering statistic that 61% of B2B marketers report leads generated by social media. Gunther proposed that the rise of social media has expanded the definition of value to include the network effect of advocacy and active collaboration and co-creation and that technology, creativity and data work together to maximize the network effect and capture Total Customer Value. His presentation drew upon the latest research from OgilvyOne into how Total Customer Value can be created and demonstrated how the Customer Engagement Agency has effectively achieved this for global business-to-business clients including IBM, DuPont and UPS.]]>
Gunther Schumacher, President & Chief Operating Officer of OgilvyOne Worldwide, the worlds pre-eminent Customer Engagement Agency, was the keynote speaker at LinkedIns recent TechConnect event in Silicon Valley. His presentation, entitled Transformation in Digital Advertising, presented a rationale for the use of social media to engage B2B audiences, including the staggering statistic that 61% of B2B marketers report leads generated by social media. Gunther proposed that the rise of social media has expanded the definition of value to include the network effect of advocacy and active collaboration and co-creation and that technology, creativity and data work together to maximize the network effect and capture Total Customer Value. His presentation drew upon the latest research from OgilvyOne into how Total Customer Value can be created and demonstrated how the Customer Engagement Agency has effectively achieved this for global business-to-business clients including IBM, DuPont and UPS.]]> Wed, 09 Oct 2013 14:28:26 GMT /slideshow/transformation-in-digital-advertising/27031908 OgilvyOne@slideshare.net(OgilvyOne) Transformation in Digital Advertising OgilvyOne Gunther Schumacher, President & Chief Operating Officer of OgilvyOne Worldwide, the worlds pre-eminent Customer Engagement Agency, was the keynote speaker at LinkedIns recent TechConnect event in Silicon Valley. His presentation, entitled Transformation in Digital Advertising, presented a rationale for the use of social media to engage B2B audiences, including the staggering statistic that 61% of B2B marketers report leads generated by social media. Gunther proposed that the rise of social media has expanded the definition of value to include the network effect of advocacy and active collaboration and co-creation and that technology, creativity and data work together to maximize the network effect and capture Total Customer Value. His presentation drew upon the latest research from OgilvyOne into how Total Customer Value can be created and demonstrated how the Customer Engagement Agency has effectively achieved this for global business-to-business clients including IBM, DuPont and UPS. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/linkedintechconnect2013final-131009142827-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Gunther Schumacher, President &amp; Chief Operating Officer of OgilvyOne Worldwide, the worlds pre-eminent Customer Engagement Agency, was the keynote speaker at LinkedIns recent TechConnect event in Silicon Valley. His presentation, entitled Transformation in Digital Advertising, presented a rationale for the use of social media to engage B2B audiences, including the staggering statistic that 61% of B2B marketers report leads generated by social media. Gunther proposed that the rise of social media has expanded the definition of value to include the network effect of advocacy and active collaboration and co-creation and that technology, creativity and data work together to maximize the network effect and capture Total Customer Value. His presentation drew upon the latest research from OgilvyOne into how Total Customer Value can be created and demonstrated how the Customer Engagement Agency has effectively achieved this for global business-to-business clients including IBM, DuPont and UPS.
Transformation in Digital Advertising from OgilvyOne Worldwide
]]> 3327 5 https://cdn.slidesharecdn.com/ss_thumbnails/linkedintechconnect2013final-131009142827-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-OgilvyOne-48x48.jpg?cb=1522816950 We share the latest on how to use social media, mobile marketing, data and digital to create Customer Engagement and grow businesses. www.ogilvyone.com https://cdn.slidesharecdn.com/ss_thumbnails/socialsocialinfluencetocrm-161028160420-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/from-social-influence-to-social-crm/67796214 From Social Influence ... https://cdn.slidesharecdn.com/ss_thumbnails/ogilvyonekeytakeawaysvidconpt2-160719211808-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/why-working-with-creators-can-be-like-dating/64180457 How to Partner with a ... https://cdn.slidesharecdn.com/ss_thumbnails/thenewtalentgalaxy-160621143624-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-new-talent-galaxy/63296313 The New Talent Galaxy