際際滷shows by User: OgilvyWW / http://www.slideshare.net/images/logo.gif 際際滷shows by User: OgilvyWW / Thu, 21 Feb 2019 14:55:25 GMT 際際滷Share feed for 際際滷shows by User: OgilvyWW Union of Humans: The Future of the Millennial Generation in the Age of Automation /slideshow/union-of-humans-the-future-of-the-millennial-generation-in-the-age-of-automation/132732203 unionofhumans-190221145525
Its not always fun or easy to understand an automating, fissuring, hyper-globalizing economy. Its not always comfortable to consider that decades-old safe and sage advice (Go to college!) might become totally obsoleteif we dont move quickly to curtail the privatization of our primary schools, and/or colleges fail to modernize their offerings. However with great crisis comes great opportunity, and Millennials are well-equipped to handle the mammoth issues before them. They are, after all, the most educated, most connected generation in American history. So why the emphasis onunions? Well, we really need them, and Millennials happen to love them. But the automation era will require its own union, of sortswhat were calling a union of humans.]]>
Its not always fun or easy to understand an automating, fissuring, hyper-globalizing economy. Its not always comfortable to consider that decades-old safe and sage advice (Go to college!) might become totally obsoleteif we dont move quickly to curtail the privatization of our primary schools, and/or colleges fail to modernize their offerings. However with great crisis comes great opportunity, and Millennials are well-equipped to handle the mammoth issues before them. They are, after all, the most educated, most connected generation in American history. So why the emphasis onunions? Well, we really need them, and Millennials happen to love them. But the automation era will require its own union, of sortswhat were calling a union of humans.]]> Thu, 21 Feb 2019 14:55:25 GMT /slideshow/union-of-humans-the-future-of-the-millennial-generation-in-the-age-of-automation/132732203 OgilvyWW@slideshare.net(OgilvyWW) Union of Humans: The Future of the Millennial Generation in the Age of Automation OgilvyWW Its not always fun or easy to understand an automating, fissuring, hyper-globalizing economy. Its not always comfortable to consider that decades-old safe and sage advice (Go to college!) might become totally obsoleteif we dont move quickly to curtail the privatization of our primary schools, and/or colleges fail to modernize their offerings. However with great crisis comes great opportunity, and Millennials are well-equipped to handle the mammoth issues before them. They are, after all, the most educated, most connected generation in American history. So why the emphasis onunions? Well, we really need them, and Millennials happen to love them. But the automation era will require its own union, of sortswhat were calling a union of humans. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/unionofhumans-190221145525-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Its not always fun or easy to understand an automating, fissuring, hyper-globalizing economy. Its not always comfortable to consider that decades-old safe and sage advice (Go to college!) might become totally obsoleteif we dont move quickly to curtail the privatization of our primary schools, and/or colleges fail to modernize their offerings. However with great crisis comes great opportunity, and Millennials are well-equipped to handle the mammoth issues before them. They are, after all, the most educated, most connected generation in American history. So why the emphasis onunions? Well, we really need them, and Millennials happen to love them. But the automation era will require its own union, of sortswhat were calling a union of humans.
Union of Humans: The Future of the Millennial Generation in the Age of Automation from Ogilvy
]]> 16318 41 https://cdn.slidesharecdn.com/ss_thumbnails/unionofhumans-190221145525-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 7 Lessons from Established Online Video Viewers /slideshow/7-lessons-from-established-online-video-viewers-95527793/95527793 o180315paperonlinevideoviewers2-180430184910
by Rob Davis, Head of Digital, Ogilvy USA]]>
by Rob Davis, Head of Digital, Ogilvy USA]]> Mon, 30 Apr 2018 18:49:10 GMT /slideshow/7-lessons-from-established-online-video-viewers-95527793/95527793 OgilvyWW@slideshare.net(OgilvyWW) 7 Lessons from Established Online Video Viewers OgilvyWW by Rob Davis, Head of Digital, Ogilvy USA <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/o180315paperonlinevideoviewers2-180430184910-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> by Rob Davis, Head of Digital, Ogilvy USA
7 Lessons from Established Online Video Viewers from Ogilvy
]]> 10562 9 https://cdn.slidesharecdn.com/ss_thumbnails/o180315paperonlinevideoviewers2-180430184910-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Point of View on Cambridge Analytica Scandal /slideshow/point-of-view-on-cambridge-analytica-scandal/94099210 whitepaperfbogilvy-180417135401
Last week the Cambridge Analytica data scandal sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. Should we gear up for an audience decrease and reshu e budget? Not really. No advertiser data has been a ected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a bene t for advertisers too.]]>
Last week the Cambridge Analytica data scandal sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. Should we gear up for an audience decrease and reshu e budget? Not really. No advertiser data has been a ected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a bene t for advertisers too.]]> Tue, 17 Apr 2018 13:54:01 GMT /slideshow/point-of-view-on-cambridge-analytica-scandal/94099210 OgilvyWW@slideshare.net(OgilvyWW) Point of View on Cambridge Analytica Scandal OgilvyWW Last week the Cambridge Analytica data scandal sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. Should we gear up for an audience decrease and reshu e budget? Not really. No advertiser data has been a ected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a bene t for advertisers too. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whitepaperfbogilvy-180417135401-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Last week the Cambridge Analytica data scandal sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. Should we gear up for an audience decrease and reshu e budget? Not really. No advertiser data has been a ected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a bene t for advertisers too.
Point of View on Cambridge Analytica Scandal from Ogilvy
]]> 4843 10 https://cdn.slidesharecdn.com/ss_thumbnails/whitepaperfbogilvy-180417135401-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Surf Your Way To Success in E-Commerce /slideshow/surf-your-way-to-success-in-ecommerce/90183960 ecommercewhitepaperogilvyredfeb2018-180309191024
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow theres also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.]]>
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow theres also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.]]> Fri, 09 Mar 2018 19:10:24 GMT /slideshow/surf-your-way-to-success-in-ecommerce/90183960 OgilvyWW@slideshare.net(OgilvyWW) Surf Your Way To Success in E-Commerce OgilvyWW According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow theres also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ecommercewhitepaperogilvyredfeb2018-180309191024-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow theres also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.
Surf Your Way To Success in E-Commerce from Ogilvy
]]> 39129 18 https://cdn.slidesharecdn.com/ss_thumbnails/ecommercewhitepaperogilvyredfeb2018-180309191024-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 2018 Prognostications For The Year Of The Dog /OgilvyWW/2018-prognostications-for-the-year-of-the-dog ogilvyyearofthedogprognostications-2018-180216222708
For the year ahead 2018 to some, and the Year of the Dog to others we share our annual Political, Economic, and Business prognostications for China.]]>
For the year ahead 2018 to some, and the Year of the Dog to others we share our annual Political, Economic, and Business prognostications for China.]]> Fri, 16 Feb 2018 22:27:07 GMT /OgilvyWW/2018-prognostications-for-the-year-of-the-dog OgilvyWW@slideshare.net(OgilvyWW) 2018 Prognostications For The Year Of The Dog OgilvyWW For the year ahead 2018 to some, and the Year of the Dog to others we share our annual Political, Economic, and Business prognostications for China. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ogilvyyearofthedogprognostications-2018-180216222708-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For the year ahead 2018 to some, and the Year of the Dog to others we share our annual Political, Economic, and Business prognostications for China.
2018 Prognostications For The Year Of The Dog from Ogilvy
]]> 3702 3 https://cdn.slidesharecdn.com/ss_thumbnails/ogilvyyearofthedogprognostications-2018-180216222708-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to Create Social Content that Sells /slideshow/how-to-create-social-content-that-sells/82602551 howtocreatecontentthatsells-ak-updated-171123184230
Read the full paper: http://bit.ly/2B5mq9Q]]>
Read the full paper: http://bit.ly/2B5mq9Q]]> Thu, 23 Nov 2017 18:42:30 GMT /slideshow/how-to-create-social-content-that-sells/82602551 OgilvyWW@slideshare.net(OgilvyWW) How to Create Social Content that Sells OgilvyWW Read the full paper: http://bit.ly/2B5mq9Q <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtocreatecontentthatsells-ak-updated-171123184230-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Read the full paper: http://bit.ly/2B5mq9Q
How to Create Social Content that Sells from Ogilvy
]]> 4087 2 https://cdn.slidesharecdn.com/ss_thumbnails/howtocreatecontentthatsells-ak-updated-171123184230-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Wellness Movement Pioneers /OgilvyWW/the-wellness-movement-pioneers-80232459 wellnessmovementresearchbrochure-170927211339
New global research findings by Ogilvy's Gareth Ellis and Brian McCarter shading some light into the rapidly growing world of health and wellness. ]]>
New global research findings by Ogilvy's Gareth Ellis and Brian McCarter shading some light into the rapidly growing world of health and wellness. ]]> Wed, 27 Sep 2017 21:13:39 GMT /OgilvyWW/the-wellness-movement-pioneers-80232459 OgilvyWW@slideshare.net(OgilvyWW) The Wellness Movement Pioneers OgilvyWW New global research findings by Ogilvy's Gareth Ellis and Brian McCarter shading some light into the rapidly growing world of health and wellness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wellnessmovementresearchbrochure-170927211339-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> New global research findings by Ogilvy&#39;s Gareth Ellis and Brian McCarter shading some light into the rapidly growing world of health and wellness.
The Wellness Movement Pioneers from Ogilvy
]]> 4813 51 https://cdn.slidesharecdn.com/ss_thumbnails/wellnessmovementresearchbrochure-170927211339-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes /slideshow/5-ways-winning-young-lions-changed-my-career/76985230 o170509cannesdisalvolifeafterlions1-170615201444
Michael DiSalvo, Vice President, Healthcare of Ogilvy & Mather shares how the #CannesLions program changed his career #OgilvyCannes]]>
Michael DiSalvo, Vice President, Healthcare of Ogilvy & Mather shares how the #CannesLions program changed his career #OgilvyCannes]]> Thu, 15 Jun 2017 20:14:44 GMT /slideshow/5-ways-winning-young-lions-changed-my-career/76985230 OgilvyWW@slideshare.net(OgilvyWW) 5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes OgilvyWW Michael DiSalvo, Vice President, Healthcare of Ogilvy & Mather shares how the #CannesLions program changed his career #OgilvyCannes <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/o170509cannesdisalvolifeafterlions1-170615201444-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Michael DiSalvo, Vice President, Healthcare of Ogilvy &amp; Mather shares how the #CannesLions program changed his career #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes from Ogilvy
]]> 3883 7 https://cdn.slidesharecdn.com/ss_thumbnails/o170509cannesdisalvolifeafterlions1-170615201444-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to Launch New Products by #DavidOgilvy /slideshow/how-to-launch-new-products-davidogilvy/75673926 how-to-launch-new-products-170504123801
"If you observe these principles when you introduce a new product, you will increase your chance of success."]]>
"If you observe these principles when you introduce a new product, you will increase your chance of success."]]> Thu, 04 May 2017 12:38:01 GMT /slideshow/how-to-launch-new-products-davidogilvy/75673926 OgilvyWW@slideshare.net(OgilvyWW) How to Launch New Products by #DavidOgilvy OgilvyWW "If you observe these principles when you introduce a new product, you will increase your chance of success." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/how-to-launch-new-products-170504123801-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;If you observe these principles when you introduce a new product, you will increase your chance of success.&quot;
How to Launch New Products by #DavidOgilvy from Ogilvy
]]> 5552 5 https://cdn.slidesharecdn.com/ss_thumbnails/how-to-launch-new-products-170504123801-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 10 Pearls of Wisdom for Working With & Leading People /slideshow/10-pearls-of-wisdom-for-working-with-leading-people/73353157 o170303dlpearlsofwisdomfbig-2-170320132636
By David Levitt, Former Worldwide President of Learning & Development, recently retired from Ogilvy after 45 years. This is an excerpt from his retirement speech.]]>
By David Levitt, Former Worldwide President of Learning & Development, recently retired from Ogilvy after 45 years. This is an excerpt from his retirement speech.]]> Mon, 20 Mar 2017 13:26:36 GMT /slideshow/10-pearls-of-wisdom-for-working-with-leading-people/73353157 OgilvyWW@slideshare.net(OgilvyWW) 10 Pearls of Wisdom for Working With & Leading People OgilvyWW By David Levitt, Former Worldwide President of Learning & Development, recently retired from Ogilvy after 45 years. This is an excerpt from his retirement speech. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/o170303dlpearlsofwisdomfbig-2-170320132636-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> By David Levitt, Former Worldwide President of Learning &amp; Development, recently retired from Ogilvy after 45 years. This is an excerpt from his retirement speech.
10 Pearls of Wisdom for Working With & Leading People from Ogilvy
]]> 10635 9 https://cdn.slidesharecdn.com/ss_thumbnails/o170303dlpearlsofwisdomfbig-2-170320132636-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 For Goodness Sake: Satisfy the hunger for meaningful business /slideshow/for-goodness-sake-satisfy-the-hunger-for-meaningful-business-73192017/73192017 forgoodnesssakechrishoustonunlocked-2-170315225926
For Goodness Sake is about transforming businesses into Purposeful Enterprises. Business, being the most adaptable of human institutions, is already shifting to encompass the new priorities our global society is setting out, but a full change to purposeful enterprisesenterprises that exist for many interlocking reasons and strive for complex outcomeswill emerge only with great planning and thoughtfulness.]]>
For Goodness Sake is about transforming businesses into Purposeful Enterprises. Business, being the most adaptable of human institutions, is already shifting to encompass the new priorities our global society is setting out, but a full change to purposeful enterprisesenterprises that exist for many interlocking reasons and strive for complex outcomeswill emerge only with great planning and thoughtfulness.]]> Wed, 15 Mar 2017 22:59:26 GMT /slideshow/for-goodness-sake-satisfy-the-hunger-for-meaningful-business-73192017/73192017 OgilvyWW@slideshare.net(OgilvyWW) For Goodness Sake: Satisfy the hunger for meaningful business OgilvyWW For Goodness Sake is about transforming businesses into Purposeful Enterprises. Business, being the most adaptable of human institutions, is already shifting to encompass the new priorities our global society is setting out, but a full change to purposeful enterprisesenterprises that exist for many interlocking reasons and strive for complex outcomeswill emerge only with great planning and thoughtfulness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/forgoodnesssakechrishoustonunlocked-2-170315225926-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For Goodness Sake is about transforming businesses into Purposeful Enterprises. Business, being the most adaptable of human institutions, is already shifting to encompass the new priorities our global society is setting out, but a full change to purposeful enterprisesenterprises that exist for many interlocking reasons and strive for complex outcomeswill emerge only with great planning and thoughtfulness.
For Goodness Sake: Satisfy the hunger for meaningful business from Ogilvy
]]> 7113 34 https://cdn.slidesharecdn.com/ss_thumbnails/forgoodnesssakechrishoustonunlocked-2-170315225926-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Vertical Video POV /slideshow/vertical-video-pov-61386432/61386432 om160422verticalvideoapril25-2-160426185408
Viewing the world right-side up: POV on Vertical Video ]]>
Viewing the world right-side up: POV on Vertical Video ]]> Tue, 26 Apr 2016 18:54:08 GMT /slideshow/vertical-video-pov-61386432/61386432 OgilvyWW@slideshare.net(OgilvyWW) Vertical Video POV OgilvyWW Viewing the world right-side up: POV on Vertical Video <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/om160422verticalvideoapril25-2-160426185408-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Viewing the world right-side up: POV on Vertical Video
Vertical Video POV from Ogilvy
]]> 51456 13 https://cdn.slidesharecdn.com/ss_thumbnails/om160422verticalvideoapril25-2-160426185408-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 OgilvyRED - Dollars and Sense of Connectivity /slideshow/the-dollars-and-sense-of-connectivity/58536876 ogilvyreddollars-and-sense-of-connectivity-160222023855
OgilvyRED: The Dollars and Sense of Connectivity ]]>
OgilvyRED: The Dollars and Sense of Connectivity ]]> Mon, 22 Feb 2016 02:38:55 GMT /slideshow/the-dollars-and-sense-of-connectivity/58536876 OgilvyWW@slideshare.net(OgilvyWW) OgilvyRED - Dollars and Sense of Connectivity OgilvyWW OgilvyRED: The Dollars and Sense of Connectivity <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ogilvyreddollars-and-sense-of-connectivity-160222023855-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> OgilvyRED: The Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of Connectivity from Ogilvy
]]> 123709 105 https://cdn.slidesharecdn.com/ss_thumbnails/ogilvyreddollars-and-sense-of-connectivity-160222023855-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Digital Social Contract /slideshow/the-digital-social-contract-54664482/54664482 zzdoww15041redpapersdigitalsocialcontractpagesf21-151102221710-lva1-app6892
The Digital Social Contract The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact. We have missed a fundamental truth: There is a new social contract emerginga digital social contractthat, like Rousseaus original, has been proposed, ratified, and enforced by those it governsmost especially online video creators and their legions of fans who together stand at the apex of the digital revolution. In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it. ]]>
The Digital Social Contract The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact. We have missed a fundamental truth: There is a new social contract emerginga digital social contractthat, like Rousseaus original, has been proposed, ratified, and enforced by those it governsmost especially online video creators and their legions of fans who together stand at the apex of the digital revolution. In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it. ]]> Mon, 02 Nov 2015 22:17:09 GMT /slideshow/the-digital-social-contract-54664482/54664482 OgilvyWW@slideshare.net(OgilvyWW) The Digital Social Contract OgilvyWW The Digital Social Contract The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact. We have missed a fundamental truth: There is a new social contract emerginga digital social contractthat, like Rousseaus original, has been proposed, ratified, and enforced by those it governsmost especially online video creators and their legions of fans who together stand at the apex of the digital revolution. In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zzdoww15041redpapersdigitalsocialcontractpagesf21-151102221710-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Digital Social Contract The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact. We have missed a fundamental truth: There is a new social contract emerginga digital social contractthat, like Rousseaus original, has been proposed, ratified, and enforced by those it governsmost especially online video creators and their legions of fans who together stand at the apex of the digital revolution. In Ogilvy &amp; Mather&#39;s latest Red Paper, &quot;The Digital Social Contract&quot;, Ogilvy&#39;s Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
The Digital Social Contract from Ogilvy
]]> 146900 62 https://cdn.slidesharecdn.com/ss_thumbnails/zzdoww15041redpapersdigitalsocialcontractpagesf21-151102221710-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Brands That Do: Building Behavior Brands /slideshow/brands-that-do-building-behavior-brands-54501627/54501627 zzdoww15041redpapersbrandsthatdof2-151028233418-lva1-app6892
Brands That Do: Building Behavior Brands by Susan Machtiger and Jaime Prieto The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.]]>
Brands That Do: Building Behavior Brands by Susan Machtiger and Jaime Prieto The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.]]> Wed, 28 Oct 2015 23:34:17 GMT /slideshow/brands-that-do-building-behavior-brands-54501627/54501627 OgilvyWW@slideshare.net(OgilvyWW) Brands That Do: Building Behavior Brands OgilvyWW Brands That Do: Building Behavior Brands by Susan Machtiger and Jaime Prieto The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zzdoww15041redpapersbrandsthatdof2-151028233418-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brands That Do: Building Behavior Brands by Susan Machtiger and Jaime Prieto The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
Brands That Do: Building Behavior Brands from Ogilvy
]]> 42727 41 https://cdn.slidesharecdn.com/ss_thumbnails/zzdoww15041redpapersbrandsthatdof2-151028233418-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 States of the American Millennial /OgilvyWW/states-of-the-american-millennial millennialfinal-151020170858-lva1-app6891
States of the American Millennial: OgilvyRED Think Series ]]>
States of the American Millennial: OgilvyRED Think Series ]]> Tue, 20 Oct 2015 17:08:58 GMT /OgilvyWW/states-of-the-american-millennial OgilvyWW@slideshare.net(OgilvyWW) States of the American Millennial OgilvyWW States of the American Millennial: OgilvyRED Think Series <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/millennialfinal-151020170858-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> States of the American Millennial: OgilvyRED Think Series
States of the American Millennial from Ogilvy
]]> 20415 100 https://cdn.slidesharecdn.com/ss_thumbnails/millennialfinal-151020170858-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Ogilvy & Mather Cannes Lions 2015 Digital Performance /slideshow/ogilvy150710-cannes-finalresults/50472034 ogilvy150710cannesfinalresults-150713154440-lva1-app6891
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]]> Mon, 13 Jul 2015 15:44:40 GMT /slideshow/ogilvy150710-cannes-finalresults/50472034 OgilvyWW@slideshare.net(OgilvyWW) Ogilvy & Mather Cannes Lions 2015 Digital Performance OgilvyWW <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ogilvy150710cannesfinalresults-150713154440-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Ogilvy & Mather Cannes Lions 2015 Digital Performance from Ogilvy
]]> 15502 12 https://cdn.slidesharecdn.com/ss_thumbnails/ogilvy150710cannesfinalresults-150713154440-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to Fuel Your Brand (and Your Career) /slideshow/wendy-clark/49807947 ogilvy150624cannescocacola-150624234503-lva1-app6891
Why Bravery Belief and Being Underestimated Will Fuel Your Brand (And Your Career)]]>
Why Bravery Belief and Being Underestimated Will Fuel Your Brand (And Your Career)]]> Wed, 24 Jun 2015 23:45:03 GMT /slideshow/wendy-clark/49807947 OgilvyWW@slideshare.net(OgilvyWW) How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions OgilvyWW Why Bravery Belief and Being Underestimated Will Fuel Your Brand (And Your Career) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ogilvy150624cannescocacola-150624234503-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why Bravery Belief and Being Underestimated Will Fuel Your Brand (And Your Career)
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions from Ogilvy
]]> 6244 11 https://cdn.slidesharecdn.com/ss_thumbnails/ogilvy150624cannescocacola-150624234503-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Day 4 Recap from Cannes Lions /slideshow/day-4-recap-from-canneslions-ogilvycannes/49807901 om1506cannesrecapsday04-150624234243-lva1-app6891
Day 4 Recap from #CannesLions #OgilvyCannes]]>
Day 4 Recap from #CannesLions #OgilvyCannes]]> Wed, 24 Jun 2015 23:42:43 GMT /slideshow/day-4-recap-from-canneslions-ogilvycannes/49807901 OgilvyWW@slideshare.net(OgilvyWW) Day 4 Recap from #CannesLions #OgilvyCannes OgilvyWW Day 4 Recap from #CannesLions #OgilvyCannes <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/om1506cannesrecapsday04-150624234243-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes from Ogilvy
]]> 7149 30 https://cdn.slidesharecdn.com/ss_thumbnails/om1506cannesrecapsday04-150624234243-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Day 3 Recap of Cannes Lions /slideshow/day-3-recap-for-canneslions-ogilvycannes/49773326 om1506cannesrecapsday03-150624082034-lva1-app6892
Day 3 Recap for #CannesLions #OgilvyCannes]]>
Day 3 Recap for #CannesLions #OgilvyCannes]]> Wed, 24 Jun 2015 08:20:34 GMT /slideshow/day-3-recap-for-canneslions-ogilvycannes/49773326 OgilvyWW@slideshare.net(OgilvyWW) Day 3 Recap for #CannesLions #OgilvyCannes OgilvyWW Day 3 Recap for #CannesLions #OgilvyCannes <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/om1506cannesrecapsday03-150624082034-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Day 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannes from Ogilvy
]]> 8241 34 https://cdn.slidesharecdn.com/ss_thumbnails/om1506cannesrecapsday03-150624082034-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-OgilvyWW-48x48.jpg?cb=1593456948 Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founderDavid Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winningintegrated creative network that makes brands matter forFortune Global 500 companies as well as local businessesacross131 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brands needsthrough six corecapabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.Ogilvy is a WPPcompany (NASDAQ: WWPGY).For more information, visithttp://www.ogilvy.com/. www.ogilvy.com https://cdn.slidesharecdn.com/ss_thumbnails/unionofhumans-190221145525-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/union-of-humans-the-future-of-the-millennial-generation-in-the-age-of-automation/132732203 Union of Humans: The F... https://cdn.slidesharecdn.com/ss_thumbnails/o180315paperonlinevideoviewers2-180430184910-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/7-lessons-from-established-online-video-viewers-95527793/95527793 7 Lessons from Establi... https://cdn.slidesharecdn.com/ss_thumbnails/whitepaperfbogilvy-180417135401-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/point-of-view-on-cambridge-analytica-scandal/94099210 Point of View on Cambr...