�ݺ�ߣshows by User: Oreillynsf

�ݺ�ߣshows by User: Oreillynsf / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Oreillynsf / Thu, 02 May 2019 16:18:23 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Oreillynsf Partnerships Industry Survey Results - From Partnerize /slideshow/partnerships-industry-survey-results-from-partnerize/143241737 1801partnerizeindustrysurvey2018-190502161823
HOW BIG IS THE PARTNERSHIP GROWTH OPPORTUNITY FOR LEADING BRANDS? What are the trends for this important market? Where is the industry headed? In our massive 2018 market research survey, we asked 1,200 senior brand leaders these and many other questions that reveal both the state and future of partnerships. This partner marketing research reveals: How partnerships contribute to revenue and long-term success How brands are defining their business partnership strategies Which categories of partners are driving the greatest revenue Where marketers are placing their bets to drive revenue growth How “affiliate marketing” relates to “partner marketing" Much more! Download the groundbreaking data and insights available in The State and Future of Partnerships now!]]>
HOW BIG IS THE PARTNERSHIP GROWTH OPPORTUNITY FOR LEADING BRANDS? What are the trends for this important market? Where is the industry headed? In our massive 2018 market research survey, we asked 1,200 senior brand leaders these and many other questions that reveal both the state and future of partnerships. This partner marketing research reveals: How partnerships contribute to revenue and long-term success How brands are defining their business partnership strategies Which categories of partners are driving the greatest revenue Where marketers are placing their bets to drive revenue growth How “affiliate marketing” relates to “partner marketing" Much more! Download the groundbreaking data and insights available in The State and Future of Partnerships now!]]> Thu, 02 May 2019 16:18:23 GMT /slideshow/partnerships-industry-survey-results-from-partnerize/143241737 Oreillynsf@slideshare.net(Oreillynsf) Partnerships Industry Survey Results - From Partnerize Oreillynsf HOW BIG IS THE PARTNERSHIP GROWTH OPPORTUNITY FOR LEADING BRANDS? What are the trends for this important market? Where is the industry headed? In our massive 2018 market research survey, we asked 1,200 senior brand leaders these and many other questions that reveal both the state and future of partnerships. This partner marketing research reveals: How partnerships contribute to revenue and long-term success How brands are defining their business partnership strategies Which categories of partners are driving the greatest revenue Where marketers are placing their bets to drive revenue growth How “affiliate marketing” relates to “partner marketing" Much more! Download the groundbreaking data and insights available in The State and Future of Partnerships now! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1801partnerizeindustrysurvey2018-190502161823-thumbnail.jpg?width=120&height=120&fit=bounds" /> HOW BIG IS THE PARTNERSHIP GROWTH OPPORTUNITY FOR LEADING BRANDS? What are the trends for this important market? Where is the industry headed? In our massive 2018 market research survey, we asked 1,200 senior brand leaders these and many other questions that reveal both the state and future of partnerships. This partner marketing research reveals: How partnerships contribute to revenue and long-term success How brands are defining their business partnership strategies Which categories of partners are driving the greatest revenue Where marketers are placing their bets to drive revenue growth How “affiliate marketing” relates to “partner marketing" Much more! Download the groundbreaking data and insights available in The State and Future of Partnerships now!

Partnerships Industry Survey Results - From Partnerize from Jim Nichols

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1 7 Mobile Marketing Opportunities for the Travel Industry /slideshow/7-mobile-marketing-opportunities-for-the-travel-industry/75106582 seventravel-forbes-170417221801
It wasn’t that long ago that virtually all travel transactions went through brick and mortar agents. Now more than half of travel dollars are spent via digital. Further, 52% of those sales came via mobile. And according to the latest figures from eMarketer, 63% of digital travel ad spend is dedicated to mobile advertising, and that share is climbing rapidly. In my role working for Apsalar, a mobile analytics and audiences company, I spend lots of time identifying best practices to help travel companies maximize results for their mobile marketing investments. There are many ways that travel companies can get more by doing more in mobile. Building a good transaction site and app are only the first steps in what must be an ongoing commitment to mobile innovation. Here are seven “musts” for travel marketing in 2017.]]>
It wasn’t that long ago that virtually all travel transactions went through brick and mortar agents. Now more than half of travel dollars are spent via digital. Further, 52% of those sales came via mobile. And according to the latest figures from eMarketer, 63% of digital travel ad spend is dedicated to mobile advertising, and that share is climbing rapidly. In my role working for Apsalar, a mobile analytics and audiences company, I spend lots of time identifying best practices to help travel companies maximize results for their mobile marketing investments. There are many ways that travel companies can get more by doing more in mobile. Building a good transaction site and app are only the first steps in what must be an ongoing commitment to mobile innovation. Here are seven “musts” for travel marketing in 2017.]]> Mon, 17 Apr 2017 22:18:01 GMT /slideshow/7-mobile-marketing-opportunities-for-the-travel-industry/75106582 Oreillynsf@slideshare.net(Oreillynsf) 7 Mobile Marketing Opportunities for the Travel Industry Oreillynsf It wasn’t that long ago that virtually all travel transactions went through brick and mortar agents. Now more than half of travel dollars are spent via digital. Further, 52% of those sales came via mobile. And according to the latest figures from eMarketer, 63% of digital travel ad spend is dedicated to mobile advertising, and that share is climbing rapidly. In my role working for Apsalar, a mobile analytics and audiences company, I spend lots of time identifying best practices to help travel companies maximize results for their mobile marketing investments. There are many ways that travel companies can get more by doing more in mobile. Building a good transaction site and app are only the first steps in what must be an ongoing commitment to mobile innovation. Here are seven “musts” for travel marketing in 2017. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seventravel-forbes-170417221801-thumbnail.jpg?width=120&height=120&fit=bounds" /> It wasn’t that long ago that virtually all travel transactions went through brick and mortar agents. Now more than half of travel dollars are spent via digital. Further, 52% of those sales came via mobile. And according to the latest figures from eMarketer, 63% of digital travel ad spend is dedicated to mobile advertising, and that share is climbing rapidly. In my role working for Apsalar, a mobile analytics and audiences company, I spend lots of time identifying best practices to help travel companies maximize results for their mobile marketing investments. There are many ways that travel companies can get more by doing more in mobile. Building a good transaction site and app are only the first steps in what must be an ongoing commitment to mobile innovation. Here are seven “musts” for travel marketing in 2017.

7 Mobile Marketing Opportunities for the Travel Industry from Jim Nichols

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1 4 Strategies to Unlock Value From Your Mobile Customer Data /slideshow/4-strategies-to-unlock-value-from-your-mobile-customer-data/75106402 146-fourstrategiestounlockvalue-forbes-final-170417220945
Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. Historically, data is harder to collect on mobile screens. Tracking cookies, the workhorses of the PC web, are very problematic on mobile, especially with Apple devices and apps. But the data problems have diminished. If you are looking for ways to unlock value from your mobile data, consider starting with these four tips.]]>
Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. Historically, data is harder to collect on mobile screens. Tracking cookies, the workhorses of the PC web, are very problematic on mobile, especially with Apple devices and apps. But the data problems have diminished. If you are looking for ways to unlock value from your mobile data, consider starting with these four tips.]]> Mon, 17 Apr 2017 22:09:45 GMT /slideshow/4-strategies-to-unlock-value-from-your-mobile-customer-data/75106402 Oreillynsf@slideshare.net(Oreillynsf) 4 Strategies to Unlock Value From Your Mobile Customer Data Oreillynsf Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. Historically, data is harder to collect on mobile screens. Tracking cookies, the workhorses of the PC web, are very problematic on mobile, especially with Apple devices and apps. But the data problems have diminished. If you are looking for ways to unlock value from your mobile data, consider starting with these four tips. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/146-fourstrategiestounlockvalue-forbes-final-170417220945-thumbnail.jpg?width=120&height=120&fit=bounds" /> Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. Historically, data is harder to collect on mobile screens. Tracking cookies, the workhorses of the PC web, are very problematic on mobile, especially with Apple devices and apps. But the data problems have diminished. If you are looking for ways to unlock value from your mobile data, consider starting with these four tips.

4 Strategies to Unlock Value From Your Mobile Customer Data from Jim Nichols

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1 6 Ways to Improve the Quality of Your App Users /slideshow/6-ways-to-improve-the-quality-of-your-app-users/74294771 1456waysuserqualityforbes-170404024353
As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality.]]>
As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality.]]> Tue, 04 Apr 2017 02:43:53 GMT /slideshow/6-ways-to-improve-the-quality-of-your-app-users/74294771 Oreillynsf@slideshare.net(Oreillynsf) 6 Ways to Improve the Quality of Your App Users Oreillynsf As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1456waysuserqualityforbes-170404024353-thumbnail.jpg?width=120&height=120&fit=bounds" /> As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality.

6 Ways to Improve the Quality of Your App Users from Jim Nichols

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1 5 Best Practices for Mobile Retail Apps /slideshow/5-best-practices-for-mobile-retail-apps/72646168 142fivebestpracticesforbes-170228034059
These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce sales ranges from 15% to 90%. So, why do some succeed while others don’t? Here are five best practices to adopt for your retail app: ]]>
These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce sales ranges from 15% to 90%. So, why do some succeed while others don’t? Here are five best practices to adopt for your retail app: ]]> Tue, 28 Feb 2017 03:40:59 GMT /slideshow/5-best-practices-for-mobile-retail-apps/72646168 Oreillynsf@slideshare.net(Oreillynsf) 5 Best Practices for Mobile Retail Apps Oreillynsf These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce sales ranges from 15% to 90%. So, why do some succeed while others don’t? Here are five best practices to adopt for your retail app: <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/142fivebestpracticesforbes-170228034059-thumbnail.jpg?width=120&height=120&fit=bounds" /> These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce sales ranges from 15% to 90%. So, why do some succeed while others don’t? Here are five best practices to adopt for your retail app:

5 Best Practices for Mobile Retail Apps from Jim Nichols

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1 8 App Marketing Predictions for 2017 /slideshow/8-app-marketing-predictions-for-2017/70193696 140appmarketingpredictionsfor20172-161216061415
Gaze into our crystal ball and see the eight megatrends we believe will characterize 2017 in the app marketing industry.]]>
Gaze into our crystal ball and see the eight megatrends we believe will characterize 2017 in the app marketing industry.]]> Fri, 16 Dec 2016 06:14:15 GMT /slideshow/8-app-marketing-predictions-for-2017/70193696 Oreillynsf@slideshare.net(Oreillynsf) 8 App Marketing Predictions for 2017 Oreillynsf Gaze into our crystal ball and see the eight megatrends we believe will characterize 2017 in the app marketing industry. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/140appmarketingpredictionsfor20172-161216061415-thumbnail.jpg?width=120&height=120&fit=bounds" /> Gaze into our crystal ball and see the eight megatrends we believe will characterize 2017 in the app marketing industry.

8 App Marketing Predictions for 2017 from Jim Nichols

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1 Mobile App Industry Survey: What's Ahead for App Marketing in 2017 /slideshow/mobile-app-industry-survey-whats-ahead-for-app-marketing-in-2017/69426562 138-mobile-marketer-survey-161122212943
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.]]>
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.]]> Tue, 22 Nov 2016 21:29:43 GMT /slideshow/mobile-app-industry-survey-whats-ahead-for-app-marketing-in-2017/69426562 Oreillynsf@slideshare.net(Oreillynsf) Mobile App Industry Survey: What's Ahead for App Marketing in 2017 Oreillynsf A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/138-mobile-marketer-survey-161122212943-thumbnail.jpg?width=120&height=120&fit=bounds" /> A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.

Mobile App Industry Survey: What's Ahead for App Marketing in 2017 from Jim Nichols

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1 Mobile App Marketing Glossary /slideshow/mobile-app-marketing-glossary/66742085 134-marketingglossary-final-161004235624
HUGE collection of mobile app terminology and jargon, with in-plain-English definitions]]>
HUGE collection of mobile app terminology and jargon, with in-plain-English definitions]]> Tue, 04 Oct 2016 23:56:24 GMT /slideshow/mobile-app-marketing-glossary/66742085 Oreillynsf@slideshare.net(Oreillynsf) Mobile App Marketing Glossary Oreillynsf HUGE collection of mobile app terminology and jargon, with in-plain-English definitions <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/134-marketingglossary-final-161004235624-thumbnail.jpg?width=120&height=120&fit=bounds" /> HUGE collection of mobile app terminology and jargon, with in-plain-English definitions

Mobile App Marketing Glossary from Jim Nichols

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1 The ABCs of Mobile App Fraud /slideshow/the-abcs-of-mobile-app-fraud/66742063 apsalar-the-abcs-of-mobile-fraud-161004235447
A simple primer on mobile app fraud identifying the key types of fraud, their causes, and tips for preventing fraud against your business.]]>
A simple primer on mobile app fraud identifying the key types of fraud, their causes, and tips for preventing fraud against your business.]]> Tue, 04 Oct 2016 23:54:47 GMT /slideshow/the-abcs-of-mobile-app-fraud/66742063 Oreillynsf@slideshare.net(Oreillynsf) The ABCs of Mobile App Fraud Oreillynsf A simple primer on mobile app fraud identifying the key types of fraud, their causes, and tips for preventing fraud against your business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/apsalar-the-abcs-of-mobile-fraud-161004235447-thumbnail.jpg?width=120&height=120&fit=bounds" /> A simple primer on mobile app fraud identifying the key types of fraud, their causes, and tips for preventing fraud against your business.

The ABCs of Mobile App Fraud from Jim Nichols

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1 Taking a Strategic Approach to Mobile App Remarketing /Oreillynsf/taking-a-strategic-approach-to-mobile-app-remarketing 123strategicmobileappmarketingfinal-160622164129
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to: • Identify the underlying forces contributing to this important trend • Outline the remarketing opportunity for mobile app marketers • Present a framework for strategic remarketing planning and execution]]>
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to: • Identify the underlying forces contributing to this important trend • Outline the remarketing opportunity for mobile app marketers • Present a framework for strategic remarketing planning and execution]]> Wed, 22 Jun 2016 16:41:29 GMT /Oreillynsf/taking-a-strategic-approach-to-mobile-app-remarketing Oreillynsf@slideshare.net(Oreillynsf) Taking a Strategic Approach to Mobile App Remarketing Oreillynsf Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to: • Identify the underlying forces contributing to this important trend • Outline the remarketing opportunity for mobile app marketers • Present a framework for strategic remarketing planning and execution <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/123strategicmobileappmarketingfinal-160622164129-thumbnail.jpg?width=120&height=120&fit=bounds" /> Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to: • Identify the underlying forces contributing to this important trend • Outline the remarketing opportunity for mobile app marketers • Present a framework for strategic remarketing planning and execution

Taking a Strategic Approach to Mobile App Remarketing from Jim Nichols

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1 A Christmas Letter to Marketers From Kris Kringle /slideshow/a-christmas-letter-to-marketers-from-kris-kringle/56526218 dearmarketers-2-151229160848
A review of the major news from the North Pole for 2015 - with startling parallels to the news in US marketing during the same period]]>
A review of the major news from the North Pole for 2015 - with startling parallels to the news in US marketing during the same period]]> Tue, 29 Dec 2015 16:08:48 GMT /slideshow/a-christmas-letter-to-marketers-from-kris-kringle/56526218 Oreillynsf@slideshare.net(Oreillynsf) A Christmas Letter to Marketers From Kris Kringle Oreillynsf A review of the major news from the North Pole for 2015 - with startling parallels to the news in US marketing during the same period <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dearmarketers-2-151229160848-thumbnail.jpg?width=120&height=120&fit=bounds" /> A review of the major news from the North Pole for 2015 - with startling parallels to the news in US marketing during the same period

A Christmas Letter to Marketers From Kris Kringle from Jim Nichols

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1 The 7 must haves for a successful agency pitch /slideshow/the-7-must-haves-for-a-successful-agency-pitch/55525186 the7must-haves2-151125223735-lva1-app6892
Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who have recently gone through the process of selecting a new agency.]]>
Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who have recently gone through the process of selecting a new agency.]]> Wed, 25 Nov 2015 22:37:35 GMT /slideshow/the-7-must-haves-for-a-successful-agency-pitch/55525186 Oreillynsf@slideshare.net(Oreillynsf) The 7 must haves for a successful agency pitch Oreillynsf Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who have recently gone through the process of selecting a new agency. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the7must-haves2-151125223735-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who have recently gone through the process of selecting a new agency.

The 7 must haves for a successful agency pitch from Jim Nichols

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1 10 Best Practices for Brand App Marketing /slideshow/10-best-practices-for-brand-app-marketing-111815/55266580 thenewrulesofbrandappmarketing-111815-151118193522-lva1-app6892
Launching an app these days is tough. It’s critical that brands utilize best practices to give their apps a strong start. This eguide provides simple, actionable advice to help you maximize installs, engagement and profitability for your apps.10 time-tested strategies and how to implement them, including: - How to take a data-driven approach to app marketing - Where to invest to get your app store presences right - Why "quality installs" is the new industry manta - How to measure and optimize your install process Download this fast-reading guide now. ]]>
Launching an app these days is tough. It’s critical that brands utilize best practices to give their apps a strong start. This eguide provides simple, actionable advice to help you maximize installs, engagement and profitability for your apps.10 time-tested strategies and how to implement them, including: - How to take a data-driven approach to app marketing - Where to invest to get your app store presences right - Why "quality installs" is the new industry manta - How to measure and optimize your install process Download this fast-reading guide now. ]]> Wed, 18 Nov 2015 19:35:22 GMT /slideshow/10-best-practices-for-brand-app-marketing-111815/55266580 Oreillynsf@slideshare.net(Oreillynsf) 10 Best Practices for Brand App Marketing Oreillynsf Launching an app these days is tough. It’s critical that brands utilize best practices to give their apps a strong start. This eguide provides simple, actionable advice to help you maximize installs, engagement and profitability for your apps.10 time-tested strategies and how to implement them, including: - How to take a data-driven approach to app marketing - Where to invest to get your app store presences right - Why "quality installs" is the new industry manta - How to measure and optimize your install process Download this fast-reading guide now. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thenewrulesofbrandappmarketing-111815-151118193522-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Launching an app these days is tough. It’s critical that brands utilize best practices to give their apps a strong start. This eguide provides simple, actionable advice to help you maximize installs, engagement and profitability for your apps.10 time-tested strategies and how to implement them, including: - How to take a data-driven approach to app marketing - Where to invest to get your app store presences right - Why "quality installs" is the new industry manta - How to measure and optimize your install process Download this fast-reading guide now.

10 Best Practices for Brand App Marketing from Jim Nichols

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1 You Call THAT an APP Buying Funnel? /slideshow/you-call-that-and-app-buying-funnel/51605612 youcallthatabuyingfunnelfinal-150813222422-lva1-app6892
Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now. Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need. Which of the problem funnels is most like your business? Is it: The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now. ]]>
Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now. Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need. Which of the problem funnels is most like your business? Is it: The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now. ]]> Thu, 13 Aug 2015 22:24:21 GMT /slideshow/you-call-that-and-app-buying-funnel/51605612 Oreillynsf@slideshare.net(Oreillynsf) You Call THAT an APP Buying Funnel? Oreillynsf Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now. Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need. Which of the problem funnels is most like your business? Is it: The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/youcallthatabuyingfunnelfinal-150813222422-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now. Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need. Which of the problem funnels is most like your business? Is it: The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.

You Call THAT an APP Buying Funnel? from Jim Nichols

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1 All About the Leading Digital Media Buying Models /slideshow/all-about-the-leading/51351863 mediabuyingmodelsnewcover-150806153330-lva1-app6892
A brief set of definitions of the top six mobile advertising media buying models.]]>
A brief set of definitions of the top six mobile advertising media buying models.]]> Thu, 06 Aug 2015 15:33:30 GMT /slideshow/all-about-the-leading/51351863 Oreillynsf@slideshare.net(Oreillynsf) All About the Leading Digital Media Buying Models Oreillynsf A brief set of definitions of the top six mobile advertising media buying models. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediabuyingmodelsnewcover-150806153330-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> A brief set of definitions of the top six mobile advertising media buying models.

All About the Leading Digital Media Buying Models from Jim Nichols

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1 App Measurement in India /slideshow/app-measurement-in-india/51273220 beyondinstalls-apsalarv2-150804180127-lva1-app6891
Focused on India, this presentation provides an examination of key market trends in the app industry in this dynamic and fast-growing market. Apsalar has leveraged its unique quantitative perspective to identify some of the most salient trends and opportunities in the market, and provided them here in this easy to read presentation. ]]>
Focused on India, this presentation provides an examination of key market trends in the app industry in this dynamic and fast-growing market. Apsalar has leveraged its unique quantitative perspective to identify some of the most salient trends and opportunities in the market, and provided them here in this easy to read presentation. ]]> Tue, 04 Aug 2015 18:01:27 GMT /slideshow/app-measurement-in-india/51273220 Oreillynsf@slideshare.net(Oreillynsf) App Measurement in India Oreillynsf Focused on India, this presentation provides an examination of key market trends in the app industry in this dynamic and fast-growing market. Apsalar has leveraged its unique quantitative perspective to identify some of the most salient trends and opportunities in the market, and provided them here in this easy to read presentation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/beyondinstalls-apsalarv2-150804180127-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Focused on India, this presentation provides an examination of key market trends in the app industry in this dynamic and fast-growing market. Apsalar has leveraged its unique quantitative perspective to identify some of the most salient trends and opportunities in the market, and provided them here in this easy to read presentation.

App Measurement in India from Jim Nichols

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1 5 Ways to Win Over a Traditional Marketer /slideshow/5-ways-to-win-over-a-traditional-marketer-51078510/51078510 5waystowinoveratraditionalmarketer-final-150729225007-lva1-app6892
Provides simple, proven tips on how to convince the less then digitally savvy to approve the digital marketing programs you want to pursue.]]>
Provides simple, proven tips on how to convince the less then digitally savvy to approve the digital marketing programs you want to pursue.]]> Wed, 29 Jul 2015 22:50:07 GMT /slideshow/5-ways-to-win-over-a-traditional-marketer-51078510/51078510 Oreillynsf@slideshare.net(Oreillynsf) 5 Ways to Win Over a Traditional Marketer Oreillynsf Provides simple, proven tips on how to convince the less then digitally savvy to approve the digital marketing programs you want to pursue. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5waystowinoveratraditionalmarketer-final-150729225007-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Provides simple, proven tips on how to convince the less then digitally savvy to approve the digital marketing programs you want to pursue.

5 Ways to Win Over a Traditional Marketer from Jim Nichols

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1 Apsalar Advertising Click Fraud and IAP Fraud Index for Apps /slideshow/apsalar-advertising-and-iap-fraud-index-for-apps/50871943 apsalarfraudindexfinal-150724023851-lva1-app6891
A comprehensive study of app add click fraud and IAP fraud, both globally and in many countries in the Americas, Europe, and Australasia. More than 10 billion clicks and 100 million in-app virtual goods purchse events.]]>
A comprehensive study of app add click fraud and IAP fraud, both globally and in many countries in the Americas, Europe, and Australasia. More than 10 billion clicks and 100 million in-app virtual goods purchse events.]]> Fri, 24 Jul 2015 02:38:50 GMT /slideshow/apsalar-advertising-and-iap-fraud-index-for-apps/50871943 Oreillynsf@slideshare.net(Oreillynsf) Apsalar Advertising Click Fraud and IAP Fraud Index for Apps Oreillynsf A comprehensive study of app add click fraud and IAP fraud, both globally and in many countries in the Americas, Europe, and Australasia. More than 10 billion clicks and 100 million in-app virtual goods purchse events. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/apsalarfraudindexfinal-150724023851-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> A comprehensive study of app add click fraud and IAP fraud, both globally and in many countries in the Americas, Europe, and Australasia. More than 10 billion clicks and 100 million in-app virtual goods purchse events.

Apsalar Advertising Click Fraud and IAP Fraud Index for Apps from Jim Nichols

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1 What is Mobile Marketing Automation /slideshow/what-is-mobile-marketing-automation-50646910/50646910 take5-mobilemarketingautomationfinal-150717201654-lva1-app6892
Here's a short introduction to mobile marketing automation, how it works, why it's valuable and]]>
Here's a short introduction to mobile marketing automation, how it works, why it's valuable and]]> Fri, 17 Jul 2015 20:16:54 GMT /slideshow/what-is-mobile-marketing-automation-50646910/50646910 Oreillynsf@slideshare.net(Oreillynsf) What is Mobile Marketing Automation Oreillynsf Here's a short introduction to mobile marketing automation, how it works, why it's valuable and <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/take5-mobilemarketingautomationfinal-150717201654-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Here's a short introduction to mobile marketing automation, how it works, why it's valuable and

What is Mobile Marketing Automation from Jim Nichols

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1 What are the Basics of Mobile-First Marketing Strategy? /slideshow/what-are-the-basics-of-mobilefirst-marketing-strategy/50611238 mobile-firstmarketingstrategyfinal-150716204616-lva1-app6892
Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy.]]>
Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy.]]> Thu, 16 Jul 2015 20:46:16 GMT /slideshow/what-are-the-basics-of-mobilefirst-marketing-strategy/50611238 Oreillynsf@slideshare.net(Oreillynsf) What are the Basics of Mobile-First Marketing Strategy? Oreillynsf Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobile-firstmarketingstrategyfinal-150716204616-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy.

What are the Basics of Mobile-First Marketing Strategy? from Jim Nichols

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1 https://cdn.slidesharecdn.com/profile-photo-Oreillynsf-48x48.jpg?cb=1644523060 High performing leader with more than 15 years of digital and traditional marketing experience helping drive company growth by helping brands make the most of their marketing investments. Career focused on finding barriers to growth across organizations and leading cross departmental teams to genuine solutions. Builder of more profitable and enduring client relationships and teams. Specialties: Integrated Marketing Strategy Digital Strategy Social Media Digital Video Display Media Mobile Marketing B2B and B2C Brand Architecture Billings Growth Business Development Team Development Matrix Management partnerize.com https://cdn.slidesharecdn.com/ss_thumbnails/1801partnerizeindustrysurvey2018-190502161823-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/partnerships-industry-survey-results-from-partnerize/143241737 Partnerships Industry ... https://cdn.slidesharecdn.com/ss_thumbnails/seventravel-forbes-170417221801-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/7-mobile-marketing-opportunities-for-the-travel-industry/75106582 7 Mobile Marketing Opp... https://cdn.slidesharecdn.com/ss_thumbnails/146-fourstrategiestounlockvalue-forbes-final-170417220945-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/4-strategies-to-unlock-value-from-your-mobile-customer-data/75106402 4 Strategies to Unlock...