際際滷shows by User: Origami_Logic / http://www.slideshare.net/images/logo.gif 際際滷shows by User: Origami_Logic / Thu, 22 Jun 2017 18:36:33 GMT 際際滷Share feed for 際際滷shows by User: Origami_Logic Measuring Performance in a Future Media World /Origami_Logic/measuring-performance-in-a-future-media-world brandinnovatorschicagopresofinalslidesforfoley-170622183633
As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about whats working and whats not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. Well dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. Youll walk away with practical tips about how your organization can improve its measurement effectiveness.]]>
As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about whats working and whats not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. Well dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. Youll walk away with practical tips about how your organization can improve its measurement effectiveness.]]> Thu, 22 Jun 2017 18:36:33 GMT /Origami_Logic/measuring-performance-in-a-future-media-world Origami_Logic@slideshare.net(Origami_Logic) Measuring Performance in a Future Media World Origami_Logic As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about whats working and whats not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. Well dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. Youll walk away with practical tips about how your organization can improve its measurement effectiveness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brandinnovatorschicagopresofinalslidesforfoley-170622183633-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about whats working and whats not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. Well dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. Youll walk away with practical tips about how your organization can improve its measurement effectiveness.
Measuring Performance in a Future Media World from Origami Logic
]]> 399 2 https://cdn.slidesharecdn.com/ss_thumbnails/brandinnovatorschicagopresofinalslidesforfoley-170622183633-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Introducing Personalized Marketing Insights with Origami Stories /slideshow/introducing-personalized-marketing-insights-with-origami-stories/77121497 origamiwebinarstoriesintro062017-170620212549
Our latest release, Origami Stories, scans your marketing data and surfaces interesting observations personalized to each user, on your mobile device. Join our webinar tomorrow for a brief walk through of this revolutionary capability from the eyes of a marketer. You'll discover how to: - Break Into the Post-Dashboard Era. Go beyond charts and graphs with timely and relevant data. - Surface personalized automated insights. No more DIY reporting, get the insights you need on-demand. - Get the Stories mobile app. No more DIY reporting, get the insights you need on-demand.]]>
Our latest release, Origami Stories, scans your marketing data and surfaces interesting observations personalized to each user, on your mobile device. Join our webinar tomorrow for a brief walk through of this revolutionary capability from the eyes of a marketer. You'll discover how to: - Break Into the Post-Dashboard Era. Go beyond charts and graphs with timely and relevant data. - Surface personalized automated insights. No more DIY reporting, get the insights you need on-demand. - Get the Stories mobile app. No more DIY reporting, get the insights you need on-demand.]]> Tue, 20 Jun 2017 21:25:49 GMT /slideshow/introducing-personalized-marketing-insights-with-origami-stories/77121497 Origami_Logic@slideshare.net(Origami_Logic) Introducing Personalized Marketing Insights with Origami Stories Origami_Logic Our latest release, Origami Stories, scans your marketing data and surfaces interesting observations personalized to each user, on your mobile device. Join our webinar tomorrow for a brief walk through of this revolutionary capability from the eyes of a marketer. You'll discover how to: - Break Into the Post-Dashboard Era. Go beyond charts and graphs with timely and relevant data. - Surface personalized automated insights. No more DIY reporting, get the insights you need on-demand. - Get the Stories mobile app. No more DIY reporting, get the insights you need on-demand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/origamiwebinarstoriesintro062017-170620212549-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Our latest release, Origami Stories, scans your marketing data and surfaces interesting observations personalized to each user, on your mobile device. Join our webinar tomorrow for a brief walk through of this revolutionary capability from the eyes of a marketer. You&#39;ll discover how to: - Break Into the Post-Dashboard Era. Go beyond charts and graphs with timely and relevant data. - Surface personalized automated insights. No more DIY reporting, get the insights you need on-demand. - Get the Stories mobile app. No more DIY reporting, get the insights you need on-demand.
Introducing Personalized Marketing Insights with Origami Stories from Origami Logic
]]> 566 2 https://cdn.slidesharecdn.com/ss_thumbnails/origamiwebinarstoriesintro062017-170620212549-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 An Insider's Guide to Mobile Advertising /slideshow/the-insiders-guide-to-mobile-advertising/73746038 insidersguidetomobilev108small1-170327233245
- Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation. - Understand the role of mobile in cross-channel campaigns and the unique opportunities available only in mobile. - Implement a well-defined measurement system that enables valuable insights from your mobile initiatives. ]]>
- Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation. - Understand the role of mobile in cross-channel campaigns and the unique opportunities available only in mobile. - Implement a well-defined measurement system that enables valuable insights from your mobile initiatives. ]]> Mon, 27 Mar 2017 23:32:45 GMT /slideshow/the-insiders-guide-to-mobile-advertising/73746038 Origami_Logic@slideshare.net(Origami_Logic) An Insider's Guide to Mobile Advertising Origami_Logic - Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation. - Understand the role of mobile in cross-channel campaigns and the unique opportunities available only in mobile. - Implement a well-defined measurement system that enables valuable insights from your mobile initiatives. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/insidersguidetomobilev108small1-170327233245-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> - Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation. - Understand the role of mobile in cross-channel campaigns and the unique opportunities available only in mobile. - Implement a well-defined measurement system that enables valuable insights from your mobile initiatives.
An Insider's Guide to Mobile Advertising from Origami Logic
]]> 510 8 https://cdn.slidesharecdn.com/ss_thumbnails/insidersguidetomobilev108small1-170327233245-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Best Practices for Reaching and Engaging Your Mobile Audience /slideshow/best-practices-for-reaching-and-engaging-your-mobile-audience/72783485 mobileguide-webinarslides-170303181058
How Top Brands Measure and Optimize Mobile Ads Campaigns: Todays marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy. Join Origami Logic and Tim Hayden to learn how to: - Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes. - Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns. - Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively. About Tim Hayden Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the worlds leading brands.]]>
How Top Brands Measure and Optimize Mobile Ads Campaigns: Todays marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy. Join Origami Logic and Tim Hayden to learn how to: - Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes. - Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns. - Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively. About Tim Hayden Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the worlds leading brands.]]> Fri, 03 Mar 2017 18:10:58 GMT /slideshow/best-practices-for-reaching-and-engaging-your-mobile-audience/72783485 Origami_Logic@slideshare.net(Origami_Logic) Best Practices for Reaching and Engaging Your Mobile Audience Origami_Logic How Top Brands Measure and Optimize Mobile Ads Campaigns: Todays marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy. Join Origami Logic and Tim Hayden to learn how to: - Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes. - Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns. - Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively. About Tim Hayden Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the worlds leading brands. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobileguide-webinarslides-170303181058-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How Top Brands Measure and Optimize Mobile Ads Campaigns: Todays marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy. Join Origami Logic and Tim Hayden to learn how to: - Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes. - Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns. - Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively. About Tim Hayden Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the worlds leading brands.
Best Practices for Reaching and Engaging Your Mobile Audience from Origami Logic
]]> 2043 4 https://cdn.slidesharecdn.com/ss_thumbnails/mobileguide-webinarslides-170303181058-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 3 Ways Brands Can Tackle the Media Transparency Challenge /slideshow/3-ways-brands-can-tackle-the-media-transparency-challenge/70001368 media-transparency-webinar-origami-logic-share-161209214843
Media transparency is top of mind for many marketers in the wake of the recent report from the Association of National Advertisers. Brands are investing more in digital channels than ever but getting less on a per dollar basis than expected, due to the murky state of the media supply chain. This has recently become more evident with Facebooks admission that they have wrongly reported video view metrics. Marketers are becoming increasingly hesitant that other publishers have made the same mistakes and havent come clean. Bottom line, many brands lack transparent access to performance data and are finding it increasingly difficult to manage their spend and drive effectiveness across the ever-expanding universe of marketing channels. Join us for a webinar to discuss three important steps advertisers can take to tackle the transparency challenge and get maximum payback from their marketing investments. - Build data transparency and accountability across your internal and external global marketing teams with a common view of cross-channel performance. - Track media spend and progress against your plan by collecting complete, real-time data directly from media partners and publishers. - Enable a zero-trust approach to data that enlists all parties - internal and external - in verifying performance data to establish trust along the entire data workflow.]]>
Media transparency is top of mind for many marketers in the wake of the recent report from the Association of National Advertisers. Brands are investing more in digital channels than ever but getting less on a per dollar basis than expected, due to the murky state of the media supply chain. This has recently become more evident with Facebooks admission that they have wrongly reported video view metrics. Marketers are becoming increasingly hesitant that other publishers have made the same mistakes and havent come clean. Bottom line, many brands lack transparent access to performance data and are finding it increasingly difficult to manage their spend and drive effectiveness across the ever-expanding universe of marketing channels. Join us for a webinar to discuss three important steps advertisers can take to tackle the transparency challenge and get maximum payback from their marketing investments. - Build data transparency and accountability across your internal and external global marketing teams with a common view of cross-channel performance. - Track media spend and progress against your plan by collecting complete, real-time data directly from media partners and publishers. - Enable a zero-trust approach to data that enlists all parties - internal and external - in verifying performance data to establish trust along the entire data workflow.]]> Fri, 09 Dec 2016 21:48:42 GMT /slideshow/3-ways-brands-can-tackle-the-media-transparency-challenge/70001368 Origami_Logic@slideshare.net(Origami_Logic) 3 Ways Brands Can Tackle the Media Transparency Challenge Origami_Logic Media transparency is top of mind for many marketers in the wake of the recent report from the Association of National Advertisers. Brands are investing more in digital channels than ever but getting less on a per dollar basis than expected, due to the murky state of the media supply chain. This has recently become more evident with Facebooks admission that they have wrongly reported video view metrics. Marketers are becoming increasingly hesitant that other publishers have made the same mistakes and havent come clean. Bottom line, many brands lack transparent access to performance data and are finding it increasingly difficult to manage their spend and drive effectiveness across the ever-expanding universe of marketing channels. Join us for a webinar to discuss three important steps advertisers can take to tackle the transparency challenge and get maximum payback from their marketing investments. - Build data transparency and accountability across your internal and external global marketing teams with a common view of cross-channel performance. - Track media spend and progress against your plan by collecting complete, real-time data directly from media partners and publishers. - Enable a zero-trust approach to data that enlists all parties - internal and external - in verifying performance data to establish trust along the entire data workflow. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/media-transparency-webinar-origami-logic-share-161209214843-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Media transparency is top of mind for many marketers in the wake of the recent report from the Association of National Advertisers. Brands are investing more in digital channels than ever but getting less on a per dollar basis than expected, due to the murky state of the media supply chain. This has recently become more evident with Facebooks admission that they have wrongly reported video view metrics. Marketers are becoming increasingly hesitant that other publishers have made the same mistakes and havent come clean. Bottom line, many brands lack transparent access to performance data and are finding it increasingly difficult to manage their spend and drive effectiveness across the ever-expanding universe of marketing channels. Join us for a webinar to discuss three important steps advertisers can take to tackle the transparency challenge and get maximum payback from their marketing investments. - Build data transparency and accountability across your internal and external global marketing teams with a common view of cross-channel performance. - Track media spend and progress against your plan by collecting complete, real-time data directly from media partners and publishers. - Enable a zero-trust approach to data that enlists all parties - internal and external - in verifying performance data to establish trust along the entire data workflow.
3 Ways Brands Can Tackle the Media Transparency Challenge from Origami Logic
]]> 352 2 https://cdn.slidesharecdn.com/ss_thumbnails/media-transparency-webinar-origami-logic-share-161209214843-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Taming the Marketing Data Beast | Origami Logic Marketing Graph Webinar /slideshow/taming-the-marketing-data-beast-origami-logic-marketing-graph-webinar/69771654 webinarmarketinggraph1117161slideshare-161202190612
Make more informed campaign decisions with a data model thats designed for modern marketing. Marketers continuously struggle to draw insights from the millions of marketing signals generated each day by increasingly complex and diverse cross-channel campaigns. With growing volumes and variety of data, marketers more than ever need to understand the dynamic relationships between metrics from social media, display advertising, search, mobile, web, CRM, email, and more. Origami Logics Marketing Graph, is the heart of the data model that collects and refines cross-channel data in a way that brings meaning to the data, supporting the unique measurement needs of stakeholders from the CMO to analysts to brand marketers. In this webinar, we will discuss common questions about marketing data models and how the Marketing Graph contributes to performance insights and decision making during and after your campaigns. - Marketing data is very complex and dynamic, what challenges does this create when measuring marketing performance? - Why traditional BI tools are insufficient for marketing specific use cases? - How the Marketing Graph is tackling the challenge of cross-channel measurement. - How does the Marketing Graph help a marketing analyst?]]>
Make more informed campaign decisions with a data model thats designed for modern marketing. Marketers continuously struggle to draw insights from the millions of marketing signals generated each day by increasingly complex and diverse cross-channel campaigns. With growing volumes and variety of data, marketers more than ever need to understand the dynamic relationships between metrics from social media, display advertising, search, mobile, web, CRM, email, and more. Origami Logics Marketing Graph, is the heart of the data model that collects and refines cross-channel data in a way that brings meaning to the data, supporting the unique measurement needs of stakeholders from the CMO to analysts to brand marketers. In this webinar, we will discuss common questions about marketing data models and how the Marketing Graph contributes to performance insights and decision making during and after your campaigns. - Marketing data is very complex and dynamic, what challenges does this create when measuring marketing performance? - Why traditional BI tools are insufficient for marketing specific use cases? - How the Marketing Graph is tackling the challenge of cross-channel measurement. - How does the Marketing Graph help a marketing analyst?]]> Fri, 02 Dec 2016 19:06:12 GMT /slideshow/taming-the-marketing-data-beast-origami-logic-marketing-graph-webinar/69771654 Origami_Logic@slideshare.net(Origami_Logic) Taming the Marketing Data Beast | Origami Logic Marketing Graph Webinar Origami_Logic Make more informed campaign decisions with a data model thats designed for modern marketing. Marketers continuously struggle to draw insights from the millions of marketing signals generated each day by increasingly complex and diverse cross-channel campaigns. With growing volumes and variety of data, marketers more than ever need to understand the dynamic relationships between metrics from social media, display advertising, search, mobile, web, CRM, email, and more. Origami Logics Marketing Graph, is the heart of the data model that collects and refines cross-channel data in a way that brings meaning to the data, supporting the unique measurement needs of stakeholders from the CMO to analysts to brand marketers. In this webinar, we will discuss common questions about marketing data models and how the Marketing Graph contributes to performance insights and decision making during and after your campaigns. - Marketing data is very complex and dynamic, what challenges does this create when measuring marketing performance? - Why traditional BI tools are insufficient for marketing specific use cases? - How the Marketing Graph is tackling the challenge of cross-channel measurement. - How does the Marketing Graph help a marketing analyst? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinarmarketinggraph1117161slideshare-161202190612-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Make more informed campaign decisions with a data model thats designed for modern marketing. Marketers continuously struggle to draw insights from the millions of marketing signals generated each day by increasingly complex and diverse cross-channel campaigns. With growing volumes and variety of data, marketers more than ever need to understand the dynamic relationships between metrics from social media, display advertising, search, mobile, web, CRM, email, and more. Origami Logics Marketing Graph, is the heart of the data model that collects and refines cross-channel data in a way that brings meaning to the data, supporting the unique measurement needs of stakeholders from the CMO to analysts to brand marketers. In this webinar, we will discuss common questions about marketing data models and how the Marketing Graph contributes to performance insights and decision making during and after your campaigns. - Marketing data is very complex and dynamic, what challenges does this create when measuring marketing performance? - Why traditional BI tools are insufficient for marketing specific use cases? - How the Marketing Graph is tackling the challenge of cross-channel measurement. - How does the Marketing Graph help a marketing analyst?
Taming the Marketing Data Beast | Origami Logic Marketing Graph Webinar from Origami Logic
]]> 617 4 https://cdn.slidesharecdn.com/ss_thumbnails/webinarmarketinggraph1117161slideshare-161202190612-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 An Insider's Guide to Video Advertising /slideshow/an-insiders-guide-to-video-advertising/67465746 videowebinarslides101916-yw-161020165907
Everything you need to know about measurement, creatives, and inventory quality.]]>
Everything you need to know about measurement, creatives, and inventory quality.]]> Thu, 20 Oct 2016 16:59:07 GMT /slideshow/an-insiders-guide-to-video-advertising/67465746 Origami_Logic@slideshare.net(Origami_Logic) An Insider's Guide to Video Advertising Origami_Logic Everything you need to know about measurement, creatives, and inventory quality. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videowebinarslides101916-yw-161020165907-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Everything you need to know about measurement, creatives, and inventory quality.
An Insider's Guide to Video Advertising from Origami Logic
]]> 507 3 https://cdn.slidesharecdn.com/ss_thumbnails/videowebinarslides101916-yw-161020165907-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Why You Need to Speak the Language of Marketing Performance /slideshow/why-you-need-to-speak-the-language-of-marketing-performance/66786263 speakmarketingperformanceorigamivemfinal1-161005231735
In this presentation we define key terms like data, measure, metric, and KPI, and explain why best-in-class marketers are better at knowing what metrics matter.]]>
In this presentation we define key terms like data, measure, metric, and KPI, and explain why best-in-class marketers are better at knowing what metrics matter.]]> Wed, 05 Oct 2016 23:17:35 GMT /slideshow/why-you-need-to-speak-the-language-of-marketing-performance/66786263 Origami_Logic@slideshare.net(Origami_Logic) Why You Need to Speak the Language of Marketing Performance Origami_Logic In this presentation we define key terms like data, measure, metric, and KPI, and explain why best-in-class marketers are better at knowing what metrics matter. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/speakmarketingperformanceorigamivemfinal1-161005231735-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation we define key terms like data, measure, metric, and KPI, and explain why best-in-class marketers are better at knowing what metrics matter.
Why You Need to Speak the Language of Marketing Performance from Origami Logic
]]> 676 3 https://cdn.slidesharecdn.com/ss_thumbnails/speakmarketingperformanceorigamivemfinal1-161005231735-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The 'Truthiness' of Marketing Attribution /slideshow/origami-logic-understanding-attribution/66107320 origami-logic-understanding-attributionwebinarfinal-160916194814
In this presentation, you will discover the 'truthiness' (for those of you who are Stephen Colbert fans) of marketing attribution. Modern marketers now depend on a growing number of digital and offline channels - web, email, social, search, display, video, television, out of home, radio and many more - to deliver messages to their audiences. Faced with increased accountability for ROI and frequent requests for campaign metrics, marketers are scrambling to determine which channels are performing best and how to allocate budget to maximize sales. Its no wonder that marketers are rushing to attribution solutions, in an effort to decipher data and assign credit to specific channels and touchpoints. However, marketers often face a rude awakening when they realize that attribution models fail to reveal the whole truth and cant answer some of their most urgent, time-sensitive questions. Join us to gain a clear understanding of the four key limitations of attribution and learn how to: - Establish a data foundation and measurement framework - Develop an always-on view of multi-channel performance - Test and optimize to assess and determine lift]]>
In this presentation, you will discover the 'truthiness' (for those of you who are Stephen Colbert fans) of marketing attribution. Modern marketers now depend on a growing number of digital and offline channels - web, email, social, search, display, video, television, out of home, radio and many more - to deliver messages to their audiences. Faced with increased accountability for ROI and frequent requests for campaign metrics, marketers are scrambling to determine which channels are performing best and how to allocate budget to maximize sales. Its no wonder that marketers are rushing to attribution solutions, in an effort to decipher data and assign credit to specific channels and touchpoints. However, marketers often face a rude awakening when they realize that attribution models fail to reveal the whole truth and cant answer some of their most urgent, time-sensitive questions. Join us to gain a clear understanding of the four key limitations of attribution and learn how to: - Establish a data foundation and measurement framework - Develop an always-on view of multi-channel performance - Test and optimize to assess and determine lift]]> Fri, 16 Sep 2016 19:48:14 GMT /slideshow/origami-logic-understanding-attribution/66107320 Origami_Logic@slideshare.net(Origami_Logic) The 'Truthiness' of Marketing Attribution Origami_Logic In this presentation, you will discover the 'truthiness' (for those of you who are Stephen Colbert fans) of marketing attribution. Modern marketers now depend on a growing number of digital and offline channels - web, email, social, search, display, video, television, out of home, radio and many more - to deliver messages to their audiences. Faced with increased accountability for ROI and frequent requests for campaign metrics, marketers are scrambling to determine which channels are performing best and how to allocate budget to maximize sales. Its no wonder that marketers are rushing to attribution solutions, in an effort to decipher data and assign credit to specific channels and touchpoints. However, marketers often face a rude awakening when they realize that attribution models fail to reveal the whole truth and cant answer some of their most urgent, time-sensitive questions. Join us to gain a clear understanding of the four key limitations of attribution and learn how to: - Establish a data foundation and measurement framework - Develop an always-on view of multi-channel performance - Test and optimize to assess and determine lift <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/origami-logic-understanding-attributionwebinarfinal-160916194814-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation, you will discover the &#39;truthiness&#39; (for those of you who are Stephen Colbert fans) of marketing attribution. Modern marketers now depend on a growing number of digital and offline channels - web, email, social, search, display, video, television, out of home, radio and many more - to deliver messages to their audiences. Faced with increased accountability for ROI and frequent requests for campaign metrics, marketers are scrambling to determine which channels are performing best and how to allocate budget to maximize sales. Its no wonder that marketers are rushing to attribution solutions, in an effort to decipher data and assign credit to specific channels and touchpoints. However, marketers often face a rude awakening when they realize that attribution models fail to reveal the whole truth and cant answer some of their most urgent, time-sensitive questions. Join us to gain a clear understanding of the four key limitations of attribution and learn how to: - Establish a data foundation and measurement framework - Develop an always-on view of multi-channel performance - Test and optimize to assess and determine lift
The 'Truthiness' of Marketing Attribution from Origami Logic
]]> 576 4 https://cdn.slidesharecdn.com/ss_thumbnails/origami-logic-understanding-attributionwebinarfinal-160916194814-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How Top Brands Unify Social Measurement Across the Marketing Stack /slideshow/how-top-brands-unify-social-measurement-across-the-marketing-stack/64675258 origami-logic-social-measurement-2015-new-160803220348
Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis: As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowing what to measure, and making sense of every interaction that is happening across your platforms and properties, has become an incredible, time-consuming challenge. While social media management and execution tools provide basic reporting, modern marketing campaigns require a comprehensive and holistic approach to measurement and analysis in order to realize their full potential. Global brands such as Visa, Intel, Pernod Ricard, and JCPenney are tackling the complexity of social by standardizing and scaling best practice measurement across paid, owned, and earned media. Tracking marketing performance across all channels and platforms in real time, they are able to assess and optimize their marketing strategies, faster. Sign up for this webinar to learn: - How global brands are tackling the challenge of integrated social measurement - How to integrate paid, owned, and earned activities into a real-time command center - How to use tags and labels within your social execution platforms (Sprinklr, Spredfast, etc.) as part of a unified measurement strategy - How to combine social signals with other channels (web, search, display, etc.) to identify integrated engagement opportunities]]>
Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis: As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowing what to measure, and making sense of every interaction that is happening across your platforms and properties, has become an incredible, time-consuming challenge. While social media management and execution tools provide basic reporting, modern marketing campaigns require a comprehensive and holistic approach to measurement and analysis in order to realize their full potential. Global brands such as Visa, Intel, Pernod Ricard, and JCPenney are tackling the complexity of social by standardizing and scaling best practice measurement across paid, owned, and earned media. Tracking marketing performance across all channels and platforms in real time, they are able to assess and optimize their marketing strategies, faster. Sign up for this webinar to learn: - How global brands are tackling the challenge of integrated social measurement - How to integrate paid, owned, and earned activities into a real-time command center - How to use tags and labels within your social execution platforms (Sprinklr, Spredfast, etc.) as part of a unified measurement strategy - How to combine social signals with other channels (web, search, display, etc.) to identify integrated engagement opportunities]]> Wed, 03 Aug 2016 22:03:48 GMT /slideshow/how-top-brands-unify-social-measurement-across-the-marketing-stack/64675258 Origami_Logic@slideshare.net(Origami_Logic) How Top Brands Unify Social Measurement Across the Marketing Stack Origami_Logic Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis: As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowing what to measure, and making sense of every interaction that is happening across your platforms and properties, has become an incredible, time-consuming challenge. While social media management and execution tools provide basic reporting, modern marketing campaigns require a comprehensive and holistic approach to measurement and analysis in order to realize their full potential. Global brands such as Visa, Intel, Pernod Ricard, and JCPenney are tackling the complexity of social by standardizing and scaling best practice measurement across paid, owned, and earned media. Tracking marketing performance across all channels and platforms in real time, they are able to assess and optimize their marketing strategies, faster. Sign up for this webinar to learn: - How global brands are tackling the challenge of integrated social measurement - How to integrate paid, owned, and earned activities into a real-time command center - How to use tags and labels within your social execution platforms (Sprinklr, Spredfast, etc.) as part of a unified measurement strategy - How to combine social signals with other channels (web, search, display, etc.) to identify integrated engagement opportunities <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/origami-logic-social-measurement-2015-new-160803220348-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis: As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowing what to measure, and making sense of every interaction that is happening across your platforms and properties, has become an incredible, time-consuming challenge. While social media management and execution tools provide basic reporting, modern marketing campaigns require a comprehensive and holistic approach to measurement and analysis in order to realize their full potential. Global brands such as Visa, Intel, Pernod Ricard, and JCPenney are tackling the complexity of social by standardizing and scaling best practice measurement across paid, owned, and earned media. Tracking marketing performance across all channels and platforms in real time, they are able to assess and optimize their marketing strategies, faster. Sign up for this webinar to learn: - How global brands are tackling the challenge of integrated social measurement - How to integrate paid, owned, and earned activities into a real-time command center - How to use tags and labels within your social execution platforms (Sprinklr, Spredfast, etc.) as part of a unified measurement strategy - How to combine social signals with other channels (web, search, display, etc.) to identify integrated engagement opportunities
How Top Brands Unify Social Measurement Across the Marketing Stack from Origami Logic
]]> 2316 3 https://cdn.slidesharecdn.com/ss_thumbnails/origami-logic-social-measurement-2015-new-160803220348-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Daily Measurement: Marketing's New Secret Weapon /slideshow/daily-measurement-marketings-new-secret-weapon/64675177 webinar-forrester-origami-daily-measurement-marketings-new-secret-weaponnew-160803215956
How Continuous Analysis of Marketing Signals Drives Business Outcomes: The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need. Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context. In this webinar, youll get: 1) Detailed trends on the adoption of marketing measurement, 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.]]>
How Continuous Analysis of Marketing Signals Drives Business Outcomes: The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need. Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context. In this webinar, youll get: 1) Detailed trends on the adoption of marketing measurement, 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.]]> Wed, 03 Aug 2016 21:59:56 GMT /slideshow/daily-measurement-marketings-new-secret-weapon/64675177 Origami_Logic@slideshare.net(Origami_Logic) Daily Measurement: Marketing's New Secret Weapon Origami_Logic How Continuous Analysis of Marketing Signals Drives Business Outcomes: The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need. Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context. In this webinar, youll get: 1) Detailed trends on the adoption of marketing measurement, 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinar-forrester-origami-daily-measurement-marketings-new-secret-weaponnew-160803215956-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How Continuous Analysis of Marketing Signals Drives Business Outcomes: The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need. Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context. In this webinar, youll get: 1) Detailed trends on the adoption of marketing measurement, 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.
Daily Measurement: Marketing's New Secret Weapon from Origami Logic
]]> 526 4 https://cdn.slidesharecdn.com/ss_thumbnails/webinar-forrester-origami-daily-measurement-marketings-new-secret-weaponnew-160803215956-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Top Strategies for Marketing Signal Measurement /slideshow/top-strategies-for-marketing-signal-measurement/64674974 origami-logic-social-measurement-2015-new-160803214931
Transform raw data into insights with a marketing measurement framework: Do you know how your campaigns performed today? This essential question has become incredibly hard to answer. The explosion of channels, platforms, media, and devices is creating an avalanche of data that is proving difficult for marketers to navigate. Learn about a new framework for organizing and prioritizing marketing signals: an end result of lessons learned working with hundreds of global brands. Discover best practices for harvesting, organizing and analyzing your marketing results, and how this enables faster time to insight and more effective campaign execution. When you view the webinar, you will learn: 1) How top marketers organize and measure signals that matter, 2) How to identify the signals most relevant to your campaign objectives, and 3) How to quickly transform raw marketing data into meaningful insights.]]>
Transform raw data into insights with a marketing measurement framework: Do you know how your campaigns performed today? This essential question has become incredibly hard to answer. The explosion of channels, platforms, media, and devices is creating an avalanche of data that is proving difficult for marketers to navigate. Learn about a new framework for organizing and prioritizing marketing signals: an end result of lessons learned working with hundreds of global brands. Discover best practices for harvesting, organizing and analyzing your marketing results, and how this enables faster time to insight and more effective campaign execution. When you view the webinar, you will learn: 1) How top marketers organize and measure signals that matter, 2) How to identify the signals most relevant to your campaign objectives, and 3) How to quickly transform raw marketing data into meaningful insights.]]> Wed, 03 Aug 2016 21:49:31 GMT /slideshow/top-strategies-for-marketing-signal-measurement/64674974 Origami_Logic@slideshare.net(Origami_Logic) Top Strategies for Marketing Signal Measurement Origami_Logic Transform raw data into insights with a marketing measurement framework: Do you know how your campaigns performed today? This essential question has become incredibly hard to answer. The explosion of channels, platforms, media, and devices is creating an avalanche of data that is proving difficult for marketers to navigate. Learn about a new framework for organizing and prioritizing marketing signals: an end result of lessons learned working with hundreds of global brands. Discover best practices for harvesting, organizing and analyzing your marketing results, and how this enables faster time to insight and more effective campaign execution. When you view the webinar, you will learn: 1) How top marketers organize and measure signals that matter, 2) How to identify the signals most relevant to your campaign objectives, and 3) How to quickly transform raw marketing data into meaningful insights. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/origami-logic-social-measurement-2015-new-160803214931-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Transform raw data into insights with a marketing measurement framework: Do you know how your campaigns performed today? This essential question has become incredibly hard to answer. The explosion of channels, platforms, media, and devices is creating an avalanche of data that is proving difficult for marketers to navigate. Learn about a new framework for organizing and prioritizing marketing signals: an end result of lessons learned working with hundreds of global brands. Discover best practices for harvesting, organizing and analyzing your marketing results, and how this enables faster time to insight and more effective campaign execution. When you view the webinar, you will learn: 1) How top marketers organize and measure signals that matter, 2) How to identify the signals most relevant to your campaign objectives, and 3) How to quickly transform raw marketing data into meaningful insights.
Top Strategies for Marketing Signal Measurement from Origami Logic
]]> 778 2 https://cdn.slidesharecdn.com/ss_thumbnails/origami-logic-social-measurement-2015-new-160803214931-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques /Origami_Logic/measure-marketing-like-its-2016-a-guided-tour-of-the-newest-tools-techniques webinar-measure-marketing-2016-new-160803213548
There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability, the solution category that focuses on cross-channel measurement and analytics is seeing explosive growth. Leading brands are investing in technology to automate campaign measurement and enhance their real-time understanding of strategies that drive marketing performance. Join Origami Logic for an overview of the latest marketing measurement tools and techniques, and learn how these innovations will interact with your current technology stack and processes. In this webinar, youll get: - Snapshot of the fastest-growing category of marketing technology: marketing measurement and analytics - Review of each of the major solutions in the space, and what value they provide to your business - Guidelines for how to assess and prioritize marketing measurement investments in 2016]]>
There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability, the solution category that focuses on cross-channel measurement and analytics is seeing explosive growth. Leading brands are investing in technology to automate campaign measurement and enhance their real-time understanding of strategies that drive marketing performance. Join Origami Logic for an overview of the latest marketing measurement tools and techniques, and learn how these innovations will interact with your current technology stack and processes. In this webinar, youll get: - Snapshot of the fastest-growing category of marketing technology: marketing measurement and analytics - Review of each of the major solutions in the space, and what value they provide to your business - Guidelines for how to assess and prioritize marketing measurement investments in 2016]]> Wed, 03 Aug 2016 21:35:48 GMT /Origami_Logic/measure-marketing-like-its-2016-a-guided-tour-of-the-newest-tools-techniques Origami_Logic@slideshare.net(Origami_Logic) Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques Origami_Logic There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability, the solution category that focuses on cross-channel measurement and analytics is seeing explosive growth. Leading brands are investing in technology to automate campaign measurement and enhance their real-time understanding of strategies that drive marketing performance. Join Origami Logic for an overview of the latest marketing measurement tools and techniques, and learn how these innovations will interact with your current technology stack and processes. In this webinar, youll get: - Snapshot of the fastest-growing category of marketing technology: marketing measurement and analytics - Review of each of the major solutions in the space, and what value they provide to your business - Guidelines for how to assess and prioritize marketing measurement investments in 2016 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinar-measure-marketing-2016-new-160803213548-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability, the solution category that focuses on cross-channel measurement and analytics is seeing explosive growth. Leading brands are investing in technology to automate campaign measurement and enhance their real-time understanding of strategies that drive marketing performance. Join Origami Logic for an overview of the latest marketing measurement tools and techniques, and learn how these innovations will interact with your current technology stack and processes. In this webinar, youll get: - Snapshot of the fastest-growing category of marketing technology: marketing measurement and analytics - Review of each of the major solutions in the space, and what value they provide to your business - Guidelines for how to assess and prioritize marketing measurement investments in 2016
Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques from Origami Logic
]]> 367 6 https://cdn.slidesharecdn.com/ss_thumbnails/webinar-measure-marketing-2016-new-160803213548-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Pave the Path to Marketing Success with Forrester + Origami Logic /slideshow/pave-the-path-to-marketing-success-forrester-origami-logic/64674676 forrester-origamilogic-webinar-2016-combined-new-160803213447
Learn how to plan and successfully deploy a measurement initiative" Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more complex array of media, channels, and touchpoints that influence consumers. This demanding situation requires sophisticated tools, a broad collection of skills, and a comprehensive approach to deliver accurate answers. Guest Forrester principal analyst Jim Nail discusses results of recent research into best practices in marketing measurement. In addition, viewers will learn: - What does it take to build a comprehensive measurement strategy today? - Whom should marketing recruit as partners in implementing this strategy? - What role should marketing play in leading a measurement project? - How can other functions contribute to success? - How can marketing leaders ensure the learning from their measurement programs will result in improved marketing performance?]]>
Learn how to plan and successfully deploy a measurement initiative" Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more complex array of media, channels, and touchpoints that influence consumers. This demanding situation requires sophisticated tools, a broad collection of skills, and a comprehensive approach to deliver accurate answers. Guest Forrester principal analyst Jim Nail discusses results of recent research into best practices in marketing measurement. In addition, viewers will learn: - What does it take to build a comprehensive measurement strategy today? - Whom should marketing recruit as partners in implementing this strategy? - What role should marketing play in leading a measurement project? - How can other functions contribute to success? - How can marketing leaders ensure the learning from their measurement programs will result in improved marketing performance?]]> Wed, 03 Aug 2016 21:34:47 GMT /slideshow/pave-the-path-to-marketing-success-forrester-origami-logic/64674676 Origami_Logic@slideshare.net(Origami_Logic) Pave the Path to Marketing Success with Forrester + Origami Logic Origami_Logic Learn how to plan and successfully deploy a measurement initiative" Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more complex array of media, channels, and touchpoints that influence consumers. This demanding situation requires sophisticated tools, a broad collection of skills, and a comprehensive approach to deliver accurate answers. Guest Forrester principal analyst Jim Nail discusses results of recent research into best practices in marketing measurement. In addition, viewers will learn: - What does it take to build a comprehensive measurement strategy today? - Whom should marketing recruit as partners in implementing this strategy? - What role should marketing play in leading a measurement project? - How can other functions contribute to success? - How can marketing leaders ensure the learning from their measurement programs will result in improved marketing performance? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/forrester-origamilogic-webinar-2016-combined-new-160803213447-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to plan and successfully deploy a measurement initiative&quot; Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more complex array of media, channels, and touchpoints that influence consumers. This demanding situation requires sophisticated tools, a broad collection of skills, and a comprehensive approach to deliver accurate answers. Guest Forrester principal analyst Jim Nail discusses results of recent research into best practices in marketing measurement. In addition, viewers will learn: - What does it take to build a comprehensive measurement strategy today? - Whom should marketing recruit as partners in implementing this strategy? - What role should marketing play in leading a measurement project? - How can other functions contribute to success? - How can marketing leaders ensure the learning from their measurement programs will result in improved marketing performance?
Pave the Path to Marketing Success with Forrester + Origami Logic from Origami Logic
]]> 450 2 https://cdn.slidesharecdn.com/ss_thumbnails/forrester-origamilogic-webinar-2016-combined-new-160803213447-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-Origami_Logic-48x48.jpg?cb=1532541244 Origami Logic empowers marketers to answer the question What happened today? by measuring the marketing signals that matter. Global brands like Visa, JCPenney, Cisco, Intel, Omni Hotels and Pernod Ricard use the Origami Logic Marketing Signal Measurement Platform to manage and optimize marketing campaign investments across all modern marketing channels and platforms. Origami Logic is led by a veteran executive team and funded by top-tier investors Accel Partners, Icon Ventures, Next World Capital, DAG Ventures and Lightspeed Venture Partners. Please visit www.origamilogic.com and follow us on Twitter @OrigamiLogic. www.origamilogic.com https://cdn.slidesharecdn.com/ss_thumbnails/brandinnovatorschicagopresofinalslidesforfoley-170622183633-thumbnail.jpg?width=320&height=320&fit=bounds Origami_Logic/measuring-performance-in-a-future-media-world Measuring Performance ... https://cdn.slidesharecdn.com/ss_thumbnails/origamiwebinarstoriesintro062017-170620212549-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/introducing-personalized-marketing-insights-with-origami-stories/77121497 Introducing Personaliz... https://cdn.slidesharecdn.com/ss_thumbnails/insidersguidetomobilev108small1-170327233245-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-insiders-guide-to-mobile-advertising/73746038 An Insider&#39;s Guide to ...