ºÝºÝߣshows by User: OutreachDigital / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: OutreachDigital / Sun, 10 Jun 2018 11:40:47 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: OutreachDigital PR101 A Guide to Public Relations /slideshow/pr101-a-guide-to-public-relations/101737531 digitaloutreach-pr101presentationonlineversion-180610114047
You may be keen on getting your business into the media. But what makes a good story, what format should it be in and which journalists do you go to? Martin will run through some basic ideas and misconceptions about how to get yourself in the press (and sometimes when you shouldn't!)]]>
You may be keen on getting your business into the media. But what makes a good story, what format should it be in and which journalists do you go to? Martin will run through some basic ideas and misconceptions about how to get yourself in the press (and sometimes when you shouldn't!)]]> Sun, 10 Jun 2018 11:40:47 GMT /slideshow/pr101-a-guide-to-public-relations/101737531 OutreachDigital@slideshare.net(OutreachDigital) PR101 A Guide to Public Relations OutreachDigital You may be keen on getting your business into the media. But what makes a good story, what format should it be in and which journalists do you go to? Martin will run through some basic ideas and misconceptions about how to get yourself in the press (and sometimes when you shouldn't!) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitaloutreach-pr101presentationonlineversion-180610114047-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You may be keen on getting your business into the media. But what makes a good story, what format should it be in and which journalists do you go to? Martin will run through some basic ideas and misconceptions about how to get yourself in the press (and sometimes when you shouldn&#39;t!)
PR101 A Guide to Public Relations from Outreach Digital
]]> 817 8 https://cdn.slidesharecdn.com/ss_thumbnails/digitaloutreach-pr101presentationonlineversion-180610114047-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would Die to Know /slideshow/outreach-digital-ppc-cro-for-lead-acquisition-killer-tactics-you-would-die-to-know/89272434 freeppccrotalk-leadacquisition-killertacticsyouwoulddietoknow-180301130906
This presentation was delivered by Milosz Krasinki at Outreach Digital event. Throughout his career, Milosz has worked at a number of the UK's leading digital agencies and tech startups. At the moment, Milosz works as a Technical Marketing Consultant for various clients, including the rapidly up and coming digital marketing startup Sigma Digital, which has been shortlisted for a number of business awards in 2017.]]>
This presentation was delivered by Milosz Krasinki at Outreach Digital event. Throughout his career, Milosz has worked at a number of the UK's leading digital agencies and tech startups. At the moment, Milosz works as a Technical Marketing Consultant for various clients, including the rapidly up and coming digital marketing startup Sigma Digital, which has been shortlisted for a number of business awards in 2017.]]> Thu, 01 Mar 2018 13:09:06 GMT /slideshow/outreach-digital-ppc-cro-for-lead-acquisition-killer-tactics-you-would-die-to-know/89272434 OutreachDigital@slideshare.net(OutreachDigital) Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would Die to Know OutreachDigital This presentation was delivered by Milosz Krasinki at Outreach Digital event. Throughout his career, Milosz has worked at a number of the UK's leading digital agencies and tech startups. At the moment, Milosz works as a Technical Marketing Consultant for various clients, including the rapidly up and coming digital marketing startup Sigma Digital, which has been shortlisted for a number of business awards in 2017. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/freeppccrotalk-leadacquisition-killertacticsyouwoulddietoknow-180301130906-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation was delivered by Milosz Krasinki at Outreach Digital event. Throughout his career, Milosz has worked at a number of the UK&#39;s leading digital agencies and tech startups. At the moment, Milosz works as a Technical Marketing Consultant for various clients, including the rapidly up and coming digital marketing startup Sigma Digital, which has been shortlisted for a number of business awards in 2017.
Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would Die to Know from Outreach Digital
]]> 141 1 https://cdn.slidesharecdn.com/ss_thumbnails/freeppccrotalk-leadacquisition-killertacticsyouwoulddietoknow-180301130906-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Outreach Digital: Recipe for Creating High-converting Landing Pages /slideshow/outreach-digital-recipe-for-creating-highconverting-landing-pages/89266071 lp-or-180301105919
At OD event, we discovered the essential ingredients for high-converting landing pages. We chewed over when and why you needed landing pages. We also shared tips for copy, layout, design, AB testing, and measuring results. Finally, we covered what to do after you got the conversion. STEVEN KENT Steven is one of only a small number of ConversionXL-certified optimisers in the world. Steven manages and optimises websites for Chief Nation, a B2B marketing agency with global tech clients including Microsoft, Vodafone and Virgin Media Business. Previously Steven ran his own conversion optimisation and copywriting business, where he worked with startups and SMEs on website launches, growth and optimisation. To discover more Outreach Digital events please visit http://outreachdigital.org/]]>
At OD event, we discovered the essential ingredients for high-converting landing pages. We chewed over when and why you needed landing pages. We also shared tips for copy, layout, design, AB testing, and measuring results. Finally, we covered what to do after you got the conversion. STEVEN KENT Steven is one of only a small number of ConversionXL-certified optimisers in the world. Steven manages and optimises websites for Chief Nation, a B2B marketing agency with global tech clients including Microsoft, Vodafone and Virgin Media Business. Previously Steven ran his own conversion optimisation and copywriting business, where he worked with startups and SMEs on website launches, growth and optimisation. To discover more Outreach Digital events please visit http://outreachdigital.org/]]> Thu, 01 Mar 2018 10:59:19 GMT /slideshow/outreach-digital-recipe-for-creating-highconverting-landing-pages/89266071 OutreachDigital@slideshare.net(OutreachDigital) Outreach Digital: Recipe for Creating High-converting Landing Pages OutreachDigital At OD event, we discovered the essential ingredients for high-converting landing pages. We chewed over when and why you needed landing pages. We also shared tips for copy, layout, design, AB testing, and measuring results. Finally, we covered what to do after you got the conversion. STEVEN KENT Steven is one of only a small number of ConversionXL-certified optimisers in the world. Steven manages and optimises websites for Chief Nation, a B2B marketing agency with global tech clients including Microsoft, Vodafone and Virgin Media Business. Previously Steven ran his own conversion optimisation and copywriting business, where he worked with startups and SMEs on website launches, growth and optimisation. To discover more Outreach Digital events please visit http://outreachdigital.org/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lp-or-180301105919-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At OD event, we discovered the essential ingredients for high-converting landing pages. We chewed over when and why you needed landing pages. We also shared tips for copy, layout, design, AB testing, and measuring results. Finally, we covered what to do after you got the conversion. STEVEN KENT Steven is one of only a small number of ConversionXL-certified optimisers in the world. Steven manages and optimises websites for Chief Nation, a B2B marketing agency with global tech clients including Microsoft, Vodafone and Virgin Media Business. Previously Steven ran his own conversion optimisation and copywriting business, where he worked with startups and SMEs on website launches, growth and optimisation. To discover more Outreach Digital events please visit http://outreachdigital.org/
Outreach Digital: Recipe for Creating High-converting Landing Pages from Outreach Digital
]]> 152 3 https://cdn.slidesharecdn.com/ss_thumbnails/lp-or-180301105919-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Split Testing for Fun Profit (Beginner-Intermediate) - Stephen Pratley /slideshow/split-testing-for-fun-profit-beginnerintermediate-stephen-pratley/75943623 splittestingforfunprofitoutreachdigital-102f52f2017-170513115443
ºÝºÝߣs from a split testing workshop with Stephen Pratley.]]>
ºÝºÝߣs from a split testing workshop with Stephen Pratley.]]> Sat, 13 May 2017 11:54:43 GMT /slideshow/split-testing-for-fun-profit-beginnerintermediate-stephen-pratley/75943623 OutreachDigital@slideshare.net(OutreachDigital) Split Testing for Fun Profit (Beginner-Intermediate) - Stephen Pratley OutreachDigital ºÝºÝߣs from a split testing workshop with Stephen Pratley. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/splittestingforfunprofitoutreachdigital-102f52f2017-170513115443-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣs from a split testing workshop with Stephen Pratley.
Split Testing for Fun Profit (Beginner-Intermediate) - Stephen Pratley from Outreach Digital
]]> 177 5 https://cdn.slidesharecdn.com/ss_thumbnails/splittestingforfunprofitoutreachdigital-102f52f2017-170513115443-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Data Visualisation & Analytics with Tableau (Beginner) - by Maria Koumandraki /slideshow/data-visualisation-analytics-with-tableau-beginner-by-maria-koumandraki/75943550 beginnersworkshop-datavisualisationanalyticswithtableau-bymariakoumandraki9thmay2017-170513114952
ºÝºÝߣs from beginner workshop with Maria Koumandraki.]]>
ºÝºÝߣs from beginner workshop with Maria Koumandraki.]]> Sat, 13 May 2017 11:49:52 GMT /slideshow/data-visualisation-analytics-with-tableau-beginner-by-maria-koumandraki/75943550 OutreachDigital@slideshare.net(OutreachDigital) Data Visualisation & Analytics with Tableau (Beginner) - by Maria Koumandraki OutreachDigital ºÝºÝߣs from beginner workshop with Maria Koumandraki. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/beginnersworkshop-datavisualisationanalyticswithtableau-bymariakoumandraki9thmay2017-170513114952-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣs from beginner workshop with Maria Koumandraki.
Data Visualisation & Analytics with Tableau (Beginner) - by Maria Koumandraki from Outreach Digital
]]> 1464 3 https://cdn.slidesharecdn.com/ss_thumbnails/beginnersworkshop-datavisualisationanalyticswithtableau-bymariakoumandraki9thmay2017-170513114952-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Data visualisation & analytics with Tableau /OutreachDigital/data-visualisation-analytics-with-tableau datavisualisationanalyticswithtableau-gettingstarted-presentationoutreachdigitalmeetupmariakoumandra-170419070810
Getting started with Tableau presented by Maria Koumandraki]]>
Getting started with Tableau presented by Maria Koumandraki]]> Wed, 19 Apr 2017 07:08:09 GMT /OutreachDigital/data-visualisation-analytics-with-tableau OutreachDigital@slideshare.net(OutreachDigital) Data visualisation & analytics with Tableau OutreachDigital Getting started with Tableau presented by Maria Koumandraki <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/datavisualisationanalyticswithtableau-gettingstarted-presentationoutreachdigitalmeetupmariakoumandra-170419070810-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Getting started with Tableau presented by Maria Koumandraki
Data visualisation & analytics with Tableau from Outreach Digital
]]> 6403 6 https://cdn.slidesharecdn.com/ss_thumbnails/datavisualisationanalyticswithtableau-gettingstarted-presentationoutreachdigitalmeetupmariakoumandra-170419070810-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Web And App Design /slideshow/web-and-app-design/74561398 finalbubbletalk-170406162245
Learn" 1. How to Build a Web or Mobile App without Code 2. Web and Mobile App Design for Non-Coders 3. Build your Web or Mobile App Idea without Code 4. Build Web or Mobile Apps Without Code 5. #NoCode: App Develop for Non-Coders]]>
Learn" 1. How to Build a Web or Mobile App without Code 2. Web and Mobile App Design for Non-Coders 3. Build your Web or Mobile App Idea without Code 4. Build Web or Mobile Apps Without Code 5. #NoCode: App Develop for Non-Coders]]> Thu, 06 Apr 2017 16:22:45 GMT /slideshow/web-and-app-design/74561398 OutreachDigital@slideshare.net(OutreachDigital) Web And App Design OutreachDigital Learn" 1. How to Build a Web or Mobile App without Code 2. Web and Mobile App Design for Non-Coders 3. Build your Web or Mobile App Idea without Code 4. Build Web or Mobile Apps Without Code 5. #NoCode: App Develop for Non-Coders <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalbubbletalk-170406162245-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn&quot; 1. How to Build a Web or Mobile App without Code 2. Web and Mobile App Design for Non-Coders 3. Build your Web or Mobile App Idea without Code 4. Build Web or Mobile Apps Without Code 5. #NoCode: App Develop for Non-Coders
Web And App Design from Outreach Digital
]]> 199 3 https://cdn.slidesharecdn.com/ss_thumbnails/finalbubbletalk-170406162245-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Data analysis with pandas /slideshow/data-analysis-with-pandas-72453414/72453414 dataanalysiswithpandas-170222103623
A technical workshop to analyze Marketing/SEO data with Python]]>
A technical workshop to analyze Marketing/SEO data with Python]]> Wed, 22 Feb 2017 10:36:23 GMT /slideshow/data-analysis-with-pandas-72453414/72453414 OutreachDigital@slideshare.net(OutreachDigital) Data analysis with pandas OutreachDigital A technical workshop to analyze Marketing/SEO data with Python <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dataanalysiswithpandas-170222103623-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A technical workshop to analyze Marketing/SEO data with Python
Data analysis with pandas from Outreach Digital
]]> 286 3 https://cdn.slidesharecdn.com/ss_thumbnails/dataanalysiswithpandas-170222103623-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 R vs Python vs SAS /slideshow/r-vs-python-vs-sas/71179683 rvspythonvssas-170119105225
The workshop lead by Oliver Frost. Find out the major differences among R, Python and SAS. Learn which one is the best for your needs.]]>
The workshop lead by Oliver Frost. Find out the major differences among R, Python and SAS. Learn which one is the best for your needs.]]> Thu, 19 Jan 2017 10:52:24 GMT /slideshow/r-vs-python-vs-sas/71179683 OutreachDigital@slideshare.net(OutreachDigital) R vs Python vs SAS OutreachDigital The workshop lead by Oliver Frost. Find out the major differences among R, Python and SAS. Learn which one is the best for your needs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rvspythonvssas-170119105225-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The workshop lead by Oliver Frost. Find out the major differences among R, Python and SAS. Learn which one is the best for your needs.
R vs Python vs SAS from Outreach Digital
]]> 1415 7 https://cdn.slidesharecdn.com/ss_thumbnails/rvspythonvssas-170119105225-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SEO PPC CRO hacks and anomalies that you would die to know /OutreachDigital/seo-ppc-cro-hacks-and-anomalies-that-you-would-die-to-know seoppccrohacksandanomaliesthatyouwoulddietoknow-161208170333
SEO PPC CRO hacks and anomalies that you would die to know]]>
SEO PPC CRO hacks and anomalies that you would die to know]]> Thu, 08 Dec 2016 17:03:33 GMT /OutreachDigital/seo-ppc-cro-hacks-and-anomalies-that-you-would-die-to-know OutreachDigital@slideshare.net(OutreachDigital) SEO PPC CRO hacks and anomalies that you would die to know OutreachDigital SEO PPC CRO hacks and anomalies that you would die to know <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seoppccrohacksandanomaliesthatyouwoulddietoknow-161208170333-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SEO PPC CRO hacks and anomalies that you would die to know
SEO PPC CRO hacks and anomalies that you would die to know from Outreach Digital
]]> 203 2 https://cdn.slidesharecdn.com/ss_thumbnails/seoppccrohacksandanomaliesthatyouwoulddietoknow-161208170333-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Programmatic Advertising /slideshow/programmatic-advertising-68266404/68266404 outreachdigital-creatives-161106193516
Elllie Armstrong is a Programmatic Account Manager at Brainlabs. Today, she'll tell you more about designing, building and executing digital display campaigns.]]>
Elllie Armstrong is a Programmatic Account Manager at Brainlabs. Today, she'll tell you more about designing, building and executing digital display campaigns.]]> Sun, 06 Nov 2016 19:35:16 GMT /slideshow/programmatic-advertising-68266404/68266404 OutreachDigital@slideshare.net(OutreachDigital) Programmatic Advertising OutreachDigital Elllie Armstrong is a Programmatic Account Manager at Brainlabs. Today, she'll tell you more about designing, building and executing digital display campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/outreachdigital-creatives-161106193516-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Elllie Armstrong is a Programmatic Account Manager at Brainlabs. Today, she&#39;ll tell you more about designing, building and executing digital display campaigns.
Programmatic Advertising from Outreach Digital
]]> 318 6 https://cdn.slidesharecdn.com/ss_thumbnails/outreachdigital-creatives-161106193516-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Four Steps to SEO Domination /slideshow/the-four-steps-to-seo-domination/65858048 onehrseoworkshopkobiomenaka-160909121000
It is very important to understand SEO before you embark on Paid advertising and PayPerClick (PPC) campaigns. The presentation helps you if: - You struggle with the understanding SEO? - You wonder how SEO affects your business and your site? ]]>
It is very important to understand SEO before you embark on Paid advertising and PayPerClick (PPC) campaigns. The presentation helps you if: - You struggle with the understanding SEO? - You wonder how SEO affects your business and your site? ]]> Fri, 09 Sep 2016 12:10:00 GMT /slideshow/the-four-steps-to-seo-domination/65858048 OutreachDigital@slideshare.net(OutreachDigital) The Four Steps to SEO Domination OutreachDigital It is very important to understand SEO before you embark on Paid advertising and PayPerClick (PPC) campaigns. The presentation helps you if: - You struggle with the understanding SEO? - You wonder how SEO affects your business and your site? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/onehrseoworkshopkobiomenaka-160909121000-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It is very important to understand SEO before you embark on Paid advertising and PayPerClick (PPC) campaigns. The presentation helps you if: - You struggle with the understanding SEO? - You wonder how SEO affects your business and your site?
The Four Steps to SEO Domination from Outreach Digital
]]> 403 3 https://cdn.slidesharecdn.com/ss_thumbnails/onehrseoworkshopkobiomenaka-160909121000-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Integrate Social Media in Your Marketing Mix /OutreachDigital/how-to-integrate-social-media-in-your-marketing-mix meetup-160906084225
Learn hands-on experience with integrating social media with webinars and conferences with Olga from SemRush.]]>
Learn hands-on experience with integrating social media with webinars and conferences with Olga from SemRush.]]> Tue, 06 Sep 2016 08:42:25 GMT /OutreachDigital/how-to-integrate-social-media-in-your-marketing-mix OutreachDigital@slideshare.net(OutreachDigital) How to Integrate Social Media in Your Marketing Mix OutreachDigital Learn hands-on experience with integrating social media with webinars and conferences with Olga from SemRush. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/meetup-160906084225-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn hands-on experience with integrating social media with webinars and conferences with Olga from SemRush.
How to Integrate Social Media in Your Marketing Mix from Outreach Digital
]]> 1371 4 https://cdn.slidesharecdn.com/ss_thumbnails/meetup-160906084225-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How Hospitality Is Embracing Technology /slideshow/how-hospitality-is-embracing-technology/65584183 bpldigitaloutreachpresentationaug16-160901102053
Learn how to launch a product in the hospitality space. Find out who's winning and who's losing? Think Deliveroo, Uber Eats, Starbucks and an industry moving more offline to online. Are robot waiters and tablets taking going to take waiters jobs? Personalised loyalty, paying at table, skipping the queues, last minute reservations and all the newest innovations within hospitality. SPEAKER Ben is director at BPL Digital, the leading digital agency for the hospitality industry. BPL work with the largest global brands including Budweiser, Compass Group, Greene King and the global brands of the future including The Goodman Group (Burger & Lobster, Goodman Steak Houses, Zelman Meats and Smack) and Grind & Co.. BPL have been shortlisted for a number of awards including Best Customer Experience and Best Mobile Wallet Innovation at the prestigious Mobile Innovation Awards. ]]>
Learn how to launch a product in the hospitality space. Find out who's winning and who's losing? Think Deliveroo, Uber Eats, Starbucks and an industry moving more offline to online. Are robot waiters and tablets taking going to take waiters jobs? Personalised loyalty, paying at table, skipping the queues, last minute reservations and all the newest innovations within hospitality. SPEAKER Ben is director at BPL Digital, the leading digital agency for the hospitality industry. BPL work with the largest global brands including Budweiser, Compass Group, Greene King and the global brands of the future including The Goodman Group (Burger & Lobster, Goodman Steak Houses, Zelman Meats and Smack) and Grind & Co.. BPL have been shortlisted for a number of awards including Best Customer Experience and Best Mobile Wallet Innovation at the prestigious Mobile Innovation Awards. ]]> Thu, 01 Sep 2016 10:20:53 GMT /slideshow/how-hospitality-is-embracing-technology/65584183 OutreachDigital@slideshare.net(OutreachDigital) How Hospitality Is Embracing Technology OutreachDigital Learn how to launch a product in the hospitality space. Find out who's winning and who's losing? Think Deliveroo, Uber Eats, Starbucks and an industry moving more offline to online. Are robot waiters and tablets taking going to take waiters jobs? Personalised loyalty, paying at table, skipping the queues, last minute reservations and all the newest innovations within hospitality. SPEAKER Ben is director at BPL Digital, the leading digital agency for the hospitality industry. BPL work with the largest global brands including Budweiser, Compass Group, Greene King and the global brands of the future including The Goodman Group (Burger & Lobster, Goodman Steak Houses, Zelman Meats and Smack) and Grind & Co.. BPL have been shortlisted for a number of awards including Best Customer Experience and Best Mobile Wallet Innovation at the prestigious Mobile Innovation Awards. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bpldigitaloutreachpresentationaug16-160901102053-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to launch a product in the hospitality space. Find out who&#39;s winning and who&#39;s losing? Think Deliveroo, Uber Eats, Starbucks and an industry moving more offline to online. Are robot waiters and tablets taking going to take waiters jobs? Personalised loyalty, paying at table, skipping the queues, last minute reservations and all the newest innovations within hospitality. SPEAKER Ben is director at BPL Digital, the leading digital agency for the hospitality industry. BPL work with the largest global brands including Budweiser, Compass Group, Greene King and the global brands of the future including The Goodman Group (Burger &amp; Lobster, Goodman Steak Houses, Zelman Meats and Smack) and Grind &amp; Co.. BPL have been shortlisted for a number of awards including Best Customer Experience and Best Mobile Wallet Innovation at the prestigious Mobile Innovation Awards.
How Hospitality Is Embracing Technology from Outreach Digital
]]> 274 3 https://cdn.slidesharecdn.com/ss_thumbnails/bpldigitaloutreachpresentationaug16-160901102053-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Introduction to Voucher Marketing /slideshow/introduction-to-voucher-marketing/64884372 introductiontovouchermarketing-160810201402
Debbie Barnes is the Commercial Director of iVoucher and has over ten years of experience within digital marketing. iVoucher specialises in voucher marketing technology solutions and works with companies large and small including Sky, Trinity Mirror and Starbucks. Learn about: • The results of iVoucher's recent survey into consumer voucher usage • Why vouchers have become such a popular form of marketing in recent years • How we can expect vouchers to evolve in future • Developing a voucher marketing strategy for your business]]>
Debbie Barnes is the Commercial Director of iVoucher and has over ten years of experience within digital marketing. iVoucher specialises in voucher marketing technology solutions and works with companies large and small including Sky, Trinity Mirror and Starbucks. Learn about: • The results of iVoucher's recent survey into consumer voucher usage • Why vouchers have become such a popular form of marketing in recent years • How we can expect vouchers to evolve in future • Developing a voucher marketing strategy for your business]]> Wed, 10 Aug 2016 20:14:02 GMT /slideshow/introduction-to-voucher-marketing/64884372 OutreachDigital@slideshare.net(OutreachDigital) Introduction to Voucher Marketing OutreachDigital Debbie Barnes is the Commercial Director of iVoucher and has over ten years of experience within digital marketing. iVoucher specialises in voucher marketing technology solutions and works with companies large and small including Sky, Trinity Mirror and Starbucks. Learn about: • The results of iVoucher's recent survey into consumer voucher usage • Why vouchers have become such a popular form of marketing in recent years • How we can expect vouchers to evolve in future • Developing a voucher marketing strategy for your business <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/introductiontovouchermarketing-160810201402-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Debbie Barnes is the Commercial Director of iVoucher and has over ten years of experience within digital marketing. iVoucher specialises in voucher marketing technology solutions and works with companies large and small including Sky, Trinity Mirror and Starbucks. Learn about: • The results of iVoucher&#39;s recent survey into consumer voucher usage • Why vouchers have become such a popular form of marketing in recent years • How we can expect vouchers to evolve in future • Developing a voucher marketing strategy for your business
Introduction to Voucher Marketing from Outreach Digital
]]> 1339 8 https://cdn.slidesharecdn.com/ss_thumbnails/introductiontovouchermarketing-160810201402-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Measuring Cross-Channel Attribution & Programmatic Ads /slideshow/measuring-crosschannel-attribution-programmatic-ads/64884182 datapresentation-160810200735
Some of the things you will learn: - what types of data we use - an introduction to programmatic and DSP/DMP - How to buy programmatic ads - the future of DMP and the advantages - how to measure success and attribution]]>
Some of the things you will learn: - what types of data we use - an introduction to programmatic and DSP/DMP - How to buy programmatic ads - the future of DMP and the advantages - how to measure success and attribution]]> Wed, 10 Aug 2016 20:07:35 GMT /slideshow/measuring-crosschannel-attribution-programmatic-ads/64884182 OutreachDigital@slideshare.net(OutreachDigital) Measuring Cross-Channel Attribution & Programmatic Ads OutreachDigital Some of the things you will learn: - what types of data we use - an introduction to programmatic and DSP/DMP - How to buy programmatic ads - the future of DMP and the advantages - how to measure success and attribution <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/datapresentation-160810200735-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Some of the things you will learn: - what types of data we use - an introduction to programmatic and DSP/DMP - How to buy programmatic ads - the future of DMP and the advantages - how to measure success and attribution
Measuring Cross-Channel Attribution & Programmatic Ads from Outreach Digital
]]> 454 3 https://cdn.slidesharecdn.com/ss_thumbnails/datapresentation-160810200735-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Startup Growth & Effective Marketing /slideshow/startup-growth-effective-marketing/64274787 aprildunfordstartupmarketingoutreachdigitfinal-160722080356
Find our more way to use marketing for your startup. April Dunford - an engineer by training, April worked as a marketing and sales exec for most of her career. She's run marketing and sales at a number of startups including Tulip Retail, DataMirror (acquired by IBM), Janna Systems (acquired by Siebel Systems), Sitraka (acquired by Quest software), Watcom (acquired by Sybase). She's also been a marketing exec at few larger companies where I’ve focused on launching and growing new product lines including IBM, Nortel and Siebel Systems. ]]>
Find our more way to use marketing for your startup. April Dunford - an engineer by training, April worked as a marketing and sales exec for most of her career. She's run marketing and sales at a number of startups including Tulip Retail, DataMirror (acquired by IBM), Janna Systems (acquired by Siebel Systems), Sitraka (acquired by Quest software), Watcom (acquired by Sybase). She's also been a marketing exec at few larger companies where I’ve focused on launching and growing new product lines including IBM, Nortel and Siebel Systems. ]]> Fri, 22 Jul 2016 08:03:56 GMT /slideshow/startup-growth-effective-marketing/64274787 OutreachDigital@slideshare.net(OutreachDigital) Startup Growth & Effective Marketing OutreachDigital Find our more way to use marketing for your startup. April Dunford - an engineer by training, April worked as a marketing and sales exec for most of her career. She's run marketing and sales at a number of startups including Tulip Retail, DataMirror (acquired by IBM), Janna Systems (acquired by Siebel Systems), Sitraka (acquired by Quest software), Watcom (acquired by Sybase). She's also been a marketing exec at few larger companies where I’ve focused on launching and growing new product lines including IBM, Nortel and Siebel Systems. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aprildunfordstartupmarketingoutreachdigitfinal-160722080356-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Find our more way to use marketing for your startup. April Dunford - an engineer by training, April worked as a marketing and sales exec for most of her career. She&#39;s run marketing and sales at a number of startups including Tulip Retail, DataMirror (acquired by IBM), Janna Systems (acquired by Siebel Systems), Sitraka (acquired by Quest software), Watcom (acquired by Sybase). She&#39;s also been a marketing exec at few larger companies where I’ve focused on launching and growing new product lines including IBM, Nortel and Siebel Systems.
Startup Growth & Effective Marketing from Outreach Digital
]]> 451 4 https://cdn.slidesharecdn.com/ss_thumbnails/aprildunfordstartupmarketingoutreachdigitfinal-160722080356-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing to the Younger Generation /slideshow/marketing-to-the-younger-generation/64235165 outreachdigitaldeck-160721072409
Last week we had super awesome speakers Jay and Sam from SuperAwesome agency. Their talk answered several questions including: Why kids? Why the biggest names in media. advertising and technology are all releasing kid-centric offerings. Who are kids today? 'Generation Z', 'Centennials', etc. Data privacy regulations and challenges Where does that leave us as marketers?]]>
Last week we had super awesome speakers Jay and Sam from SuperAwesome agency. Their talk answered several questions including: Why kids? Why the biggest names in media. advertising and technology are all releasing kid-centric offerings. Who are kids today? 'Generation Z', 'Centennials', etc. Data privacy regulations and challenges Where does that leave us as marketers?]]> Thu, 21 Jul 2016 07:24:08 GMT /slideshow/marketing-to-the-younger-generation/64235165 OutreachDigital@slideshare.net(OutreachDigital) Marketing to the Younger Generation OutreachDigital Last week we had super awesome speakers Jay and Sam from SuperAwesome agency. Their talk answered several questions including: Why kids? Why the biggest names in media. advertising and technology are all releasing kid-centric offerings. Who are kids today? 'Generation Z', 'Centennials', etc. Data privacy regulations and challenges Where does that leave us as marketers? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/outreachdigitaldeck-160721072409-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Last week we had super awesome speakers Jay and Sam from SuperAwesome agency. Their talk answered several questions including: Why kids? Why the biggest names in media. advertising and technology are all releasing kid-centric offerings. Who are kids today? &#39;Generation Z&#39;, &#39;Centennials&#39;, etc. Data privacy regulations and challenges Where does that leave us as marketers?
Marketing to the Younger Generation from Outreach Digital
]]> 261 2 https://cdn.slidesharecdn.com/ss_thumbnails/outreachdigitaldeck-160721072409-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Discovering Customer Love /slideshow/discovering-customer-love/63731864 outreachdigitalevent-160705075820
We believe that digital marketing is broken. Display advertisements are obtrusive, interruptive and annoying. It's no surprise that ad blockers are becoming the rule rather than the exception. Remarketing strategies are often invasive and misplaced. Content marketing can be compelling but is tainted by the avalanche of click bait. Click-through rates continue to decline and reversing this trend can only be achieved at the expense of customer love. Identifying and nurturing customers who love what a business does has always been a cornerstone for marketing success. Mike's workshop will explore the similarities between trading in the 1980s and marketing today in terms of the deluge of data. He will argue that most digital marketing strategies amount to customer abuse and will present an alternative marketing strategy based on customer advocacy. He will share some insights from our market research and some aggregated insights from clients as well as businesses like AirBnB and Uber. ]]>
We believe that digital marketing is broken. Display advertisements are obtrusive, interruptive and annoying. It's no surprise that ad blockers are becoming the rule rather than the exception. Remarketing strategies are often invasive and misplaced. Content marketing can be compelling but is tainted by the avalanche of click bait. Click-through rates continue to decline and reversing this trend can only be achieved at the expense of customer love. Identifying and nurturing customers who love what a business does has always been a cornerstone for marketing success. Mike's workshop will explore the similarities between trading in the 1980s and marketing today in terms of the deluge of data. He will argue that most digital marketing strategies amount to customer abuse and will present an alternative marketing strategy based on customer advocacy. He will share some insights from our market research and some aggregated insights from clients as well as businesses like AirBnB and Uber. ]]> Tue, 05 Jul 2016 07:58:20 GMT /slideshow/discovering-customer-love/63731864 OutreachDigital@slideshare.net(OutreachDigital) Discovering Customer Love OutreachDigital We believe that digital marketing is broken. Display advertisements are obtrusive, interruptive and annoying. It's no surprise that ad blockers are becoming the rule rather than the exception. Remarketing strategies are often invasive and misplaced. Content marketing can be compelling but is tainted by the avalanche of click bait. Click-through rates continue to decline and reversing this trend can only be achieved at the expense of customer love. Identifying and nurturing customers who love what a business does has always been a cornerstone for marketing success. Mike's workshop will explore the similarities between trading in the 1980s and marketing today in terms of the deluge of data. He will argue that most digital marketing strategies amount to customer abuse and will present an alternative marketing strategy based on customer advocacy. He will share some insights from our market research and some aggregated insights from clients as well as businesses like AirBnB and Uber. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/outreachdigitalevent-160705075820-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We believe that digital marketing is broken. Display advertisements are obtrusive, interruptive and annoying. It&#39;s no surprise that ad blockers are becoming the rule rather than the exception. Remarketing strategies are often invasive and misplaced. Content marketing can be compelling but is tainted by the avalanche of click bait. Click-through rates continue to decline and reversing this trend can only be achieved at the expense of customer love. Identifying and nurturing customers who love what a business does has always been a cornerstone for marketing success. Mike&#39;s workshop will explore the similarities between trading in the 1980s and marketing today in terms of the deluge of data. He will argue that most digital marketing strategies amount to customer abuse and will present an alternative marketing strategy based on customer advocacy. He will share some insights from our market research and some aggregated insights from clients as well as businesses like AirBnB and Uber.
Discovering Customer Love from Outreach Digital
]]> 242 4 https://cdn.slidesharecdn.com/ss_thumbnails/outreachdigitalevent-160705075820-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Machine Learning for Digital Advertising /OutreachDigital/machine-learning-for-digital-advertising-63680329 outreach-160613224927-160703085047
When using TV, radio, or street banners for our company marketing, it is difficult to assess what in our campaign is working, and what is not. But when using digital marketing, we can access a large amount of information to identify what we are doing right and what we are doing wrong. For a given user that clicks on our ad, we can find information such as: * What was the appearance of the ad? Texts, words used, image, colours... * What kind of user we targeted? Age, gender, location, language... * Which experience we offered to the user? Appearance of the landing page, number of clicks required to achieve the goal, information requested in forms... As advertisers, we have a lot of control on all these variables, we decide what is the UX of our site, the graphical design of our ads, the users that we are targeting... With some basic analysis we can easily identify which ad is performing better, which are the main market segments that buy our products, or which is the page layout that maximizes sales. But this is only a small part of what we can do, by tracking all the available information, mining it, and using machine learning to take the right decisions in real time. This talk will briefly describe what is direct response digital marketing, which is the information available, and what makes digital marketing information different of other domain datasets. We will see for example, that we are in an unbalanced problem, or that one of the keys is the computational performance of our model predictions.]]>
When using TV, radio, or street banners for our company marketing, it is difficult to assess what in our campaign is working, and what is not. But when using digital marketing, we can access a large amount of information to identify what we are doing right and what we are doing wrong. For a given user that clicks on our ad, we can find information such as: * What was the appearance of the ad? Texts, words used, image, colours... * What kind of user we targeted? Age, gender, location, language... * Which experience we offered to the user? Appearance of the landing page, number of clicks required to achieve the goal, information requested in forms... As advertisers, we have a lot of control on all these variables, we decide what is the UX of our site, the graphical design of our ads, the users that we are targeting... With some basic analysis we can easily identify which ad is performing better, which are the main market segments that buy our products, or which is the page layout that maximizes sales. But this is only a small part of what we can do, by tracking all the available information, mining it, and using machine learning to take the right decisions in real time. This talk will briefly describe what is direct response digital marketing, which is the information available, and what makes digital marketing information different of other domain datasets. We will see for example, that we are in an unbalanced problem, or that one of the keys is the computational performance of our model predictions.]]> Sun, 03 Jul 2016 08:50:47 GMT /OutreachDigital/machine-learning-for-digital-advertising-63680329 OutreachDigital@slideshare.net(OutreachDigital) Machine Learning for Digital Advertising OutreachDigital When using TV, radio, or street banners for our company marketing, it is difficult to assess what in our campaign is working, and what is not. But when using digital marketing, we can access a large amount of information to identify what we are doing right and what we are doing wrong. For a given user that clicks on our ad, we can find information such as: * What was the appearance of the ad? Texts, words used, image, colours... * What kind of user we targeted? Age, gender, location, language... * Which experience we offered to the user? Appearance of the landing page, number of clicks required to achieve the goal, information requested in forms... As advertisers, we have a lot of control on all these variables, we decide what is the UX of our site, the graphical design of our ads, the users that we are targeting... With some basic analysis we can easily identify which ad is performing better, which are the main market segments that buy our products, or which is the page layout that maximizes sales. But this is only a small part of what we can do, by tracking all the available information, mining it, and using machine learning to take the right decisions in real time. This talk will briefly describe what is direct response digital marketing, which is the information available, and what makes digital marketing information different of other domain datasets. We will see for example, that we are in an unbalanced problem, or that one of the keys is the computational performance of our model predictions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/outreach-160613224927-160703085047-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When using TV, radio, or street banners for our company marketing, it is difficult to assess what in our campaign is working, and what is not. But when using digital marketing, we can access a large amount of information to identify what we are doing right and what we are doing wrong. For a given user that clicks on our ad, we can find information such as: * What was the appearance of the ad? Texts, words used, image, colours... * What kind of user we targeted? Age, gender, location, language... * Which experience we offered to the user? Appearance of the landing page, number of clicks required to achieve the goal, information requested in forms... As advertisers, we have a lot of control on all these variables, we decide what is the UX of our site, the graphical design of our ads, the users that we are targeting... With some basic analysis we can easily identify which ad is performing better, which are the main market segments that buy our products, or which is the page layout that maximizes sales. But this is only a small part of what we can do, by tracking all the available information, mining it, and using machine learning to take the right decisions in real time. This talk will briefly describe what is direct response digital marketing, which is the information available, and what makes digital marketing information different of other domain datasets. We will see for example, that we are in an unbalanced problem, or that one of the keys is the computational performance of our model predictions.
Machine Learning for Digital Advertising from Outreach Digital
]]> 935 4 https://cdn.slidesharecdn.com/ss_thumbnails/outreach-160613224927-160703085047-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-OutreachDigital-48x48.jpg?cb=1541506005 We Are London's Top Learning Community For Digital Professionals & Enthusiasts. Meet, learn and share with anyone working in or curious about digital - everything for FREE. - Explore tons of new topics - Connect across industries - Learn skills hands-on www.outreachdigital.org https://cdn.slidesharecdn.com/ss_thumbnails/digitaloutreach-pr101presentationonlineversion-180610114047-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/pr101-a-guide-to-public-relations/101737531 PR101 A Guide to Publi... https://cdn.slidesharecdn.com/ss_thumbnails/freeppccrotalk-leadacquisition-killertacticsyouwoulddietoknow-180301130906-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/outreach-digital-ppc-cro-for-lead-acquisition-killer-tactics-you-would-die-to-know/89272434 Outreach Digital - PPC... https://cdn.slidesharecdn.com/ss_thumbnails/lp-or-180301105919-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/outreach-digital-recipe-for-creating-highconverting-landing-pages/89266071 Outreach Digital: Reci...