ºÝºÝߣshows by User: PRworks / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: PRworks / Tue, 07 Oct 2014 09:32:07 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: PRworks Worlds Collide: Social & Direct Together at Last /slideshow/worlds-collide-social-direct-together-at-last/39973543 baw2f2v9qyejdhbzjwvg-signature-616e1bae78db16a379a66e3c68f1dabcce039d00b689972280428fea0ac857ca-poli-141007093207-conversion-gate02
A presentation I gave at the Canadian Marketing Association's CMA 1:1 Direct Engagement Conference on October 2, 2014. The narrative of the presentation was how social media marketers and direct marketers should be combining their skill sets to work closer together to drive business results through social channels. Five points were touched on: 1. Understand each other 2. Know your audience 3. Know the platforms 4. Reciprocate 5. Unify measurement]]>
A presentation I gave at the Canadian Marketing Association's CMA 1:1 Direct Engagement Conference on October 2, 2014. The narrative of the presentation was how social media marketers and direct marketers should be combining their skill sets to work closer together to drive business results through social channels. Five points were touched on: 1. Understand each other 2. Know your audience 3. Know the platforms 4. Reciprocate 5. Unify measurement]]> Tue, 07 Oct 2014 09:32:07 GMT /slideshow/worlds-collide-social-direct-together-at-last/39973543 PRworks@slideshare.net(PRworks) Worlds Collide: Social & Direct Together at Last PRworks A presentation I gave at the Canadian Marketing Association's CMA 1:1 Direct Engagement Conference on October 2, 2014. The narrative of the presentation was how social media marketers and direct marketers should be combining their skill sets to work closer together to drive business results through social channels. Five points were touched on: 1. Understand each other 2. Know your audience 3. Know the platforms 4. Reciprocate 5. Unify measurement <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/baw2f2v9qyejdhbzjwvg-signature-616e1bae78db16a379a66e3c68f1dabcce039d00b689972280428fea0ac857ca-poli-141007093207-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation I gave at the Canadian Marketing Association&#39;s CMA 1:1 Direct Engagement Conference on October 2, 2014. The narrative of the presentation was how social media marketers and direct marketers should be combining their skill sets to work closer together to drive business results through social channels. Five points were touched on: 1. Understand each other 2. Know your audience 3. Know the platforms 4. Reciprocate 5. Unify measurement
Worlds Collide: Social & Direct Together at Last from David Jones
]]> 994 2 https://cdn.slidesharecdn.com/ss_thumbnails/baw2f2v9qyejdhbzjwvg-signature-616e1bae78db16a379a66e3c68f1dabcce039d00b689972280428fea0ac857ca-poli-141007093207-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Dx3 Canada - 5 Things You Need to Know About Real-Time Marketing /slideshow/dx3-canada-5-things-you-need-to-know-about-realtime-marketing/32008434 dx3deckforslideshare-140306153226-phpapp01
The slides from my RTM presentation at Dx3 Canada on March 6, 2014.]]>
The slides from my RTM presentation at Dx3 Canada on March 6, 2014.]]> Thu, 06 Mar 2014 15:32:26 GMT /slideshow/dx3-canada-5-things-you-need-to-know-about-realtime-marketing/32008434 PRworks@slideshare.net(PRworks) Dx3 Canada - 5 Things You Need to Know About Real-Time Marketing PRworks The slides from my RTM presentation at Dx3 Canada on March 6, 2014. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dx3deckforslideshare-140306153226-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The slides from my RTM presentation at Dx3 Canada on March 6, 2014.
Dx3 Canada - 5 Things You Need to Know About Real-Time Marketing from David Jones
]]> 1513 4 https://cdn.slidesharecdn.com/ss_thumbnails/dx3deckforslideshare-140306153226-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Google+ For Brands in 2013 /slideshow/google-plus-pov-23911307/23911307 googlepluspov-130704095552-phpapp01
It's been 18 months since Google Plus launched Pages and many brands have been tentatively exploring Google's fledgling and enigmatic social network. Many have had great success, while others are still confused as to why they would build yet another social presence beyond what they've accomplished on Facebook and Twitter. In short, determining how Google+ fits into a brand's growing social ecosystem can be a challenge for even the most seasoned social marketer. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+ now and in the future.]]>
It's been 18 months since Google Plus launched Pages and many brands have been tentatively exploring Google's fledgling and enigmatic social network. Many have had great success, while others are still confused as to why they would build yet another social presence beyond what they've accomplished on Facebook and Twitter. In short, determining how Google+ fits into a brand's growing social ecosystem can be a challenge for even the most seasoned social marketer. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+ now and in the future.]]> Thu, 04 Jul 2013 09:55:52 GMT /slideshow/google-plus-pov-23911307/23911307 PRworks@slideshare.net(PRworks) Google+ For Brands in 2013 PRworks It's been 18 months since Google Plus launched Pages and many brands have been tentatively exploring Google's fledgling and enigmatic social network. Many have had great success, while others are still confused as to why they would build yet another social presence beyond what they've accomplished on Facebook and Twitter. In short, determining how Google+ fits into a brand's growing social ecosystem can be a challenge for even the most seasoned social marketer. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+ now and in the future. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/googlepluspov-130704095552-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It&#39;s been 18 months since Google Plus launched Pages and many brands have been tentatively exploring Google&#39;s fledgling and enigmatic social network. Many have had great success, while others are still confused as to why they would build yet another social presence beyond what they&#39;ve accomplished on Facebook and Twitter. In short, determining how Google+ fits into a brand&#39;s growing social ecosystem can be a challenge for even the most seasoned social marketer. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+ now and in the future.
Google+ For Brands in 2013 from David Jones
]]> 3404 5 https://cdn.slidesharecdn.com/ss_thumbnails/googlepluspov-130704095552-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Facebook News Feed & Timeline: Impact on Brand Pages /slideshow/facebook-news-feed-timeline-impact-on-brand-pages/18198425 facebooknewsfeedpersonalslideshare-130404171534-phpapp01
Get more of the Critical Mass team's thoughts at our blog: http://sqz.co/f8X2RdW As much as Facebook is a significant part of the marketing mix for many brands, keeping up with Zuckerberg’s constant tinkering with policies, layouts and ad platform is a little overwhelming. While the introduction of Graph Search was met with indifference, the latest changes announced to the News Feed and user Timeline have significantly more implications for Brand Pages.]]>
Get more of the Critical Mass team's thoughts at our blog: http://sqz.co/f8X2RdW As much as Facebook is a significant part of the marketing mix for many brands, keeping up with Zuckerberg’s constant tinkering with policies, layouts and ad platform is a little overwhelming. While the introduction of Graph Search was met with indifference, the latest changes announced to the News Feed and user Timeline have significantly more implications for Brand Pages.]]> Thu, 04 Apr 2013 17:15:34 GMT /slideshow/facebook-news-feed-timeline-impact-on-brand-pages/18198425 PRworks@slideshare.net(PRworks) Facebook News Feed & Timeline: Impact on Brand Pages PRworks Get more of the Critical Mass team's thoughts at our blog: http://sqz.co/f8X2RdW As much as Facebook is a significant part of the marketing mix for many brands, keeping up with Zuckerberg’s constant tinkering with policies, layouts and ad platform is a little overwhelming. While the introduction of Graph Search was met with indifference, the latest changes announced to the News Feed and user Timeline have significantly more implications for Brand Pages. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/facebooknewsfeedpersonalslideshare-130404171534-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Get more of the Critical Mass team&#39;s thoughts at our blog: http://sqz.co/f8X2RdW As much as Facebook is a significant part of the marketing mix for many brands, keeping up with Zuckerberg’s constant tinkering with policies, layouts and ad platform is a little overwhelming. While the introduction of Graph Search was met with indifference, the latest changes announced to the News Feed and user Timeline have significantly more implications for Brand Pages.
Facebook News Feed & Timeline: Impact on Brand Pages from David Jones
]]> 2559 6 https://cdn.slidesharecdn.com/ss_thumbnails/facebooknewsfeedpersonalslideshare-130404171534-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Facebook Graph Search - Implications for Brand Pages /slideshow/facebook-graph-search-implications-for-brand-pages/16010202 fb-graphsearchv1-0-130115151647-phpapp01
On January 15, 2013 Facebook launched Graph Search, an enhnanced search functionality aimed at Facebook users. With very little said about the impact of this feature on Brand Pages, this POV outlines the new feature and the things Brand Page admins should be taking into consideration in preparation for the launch of Graph Search in the future.]]>
On January 15, 2013 Facebook launched Graph Search, an enhnanced search functionality aimed at Facebook users. With very little said about the impact of this feature on Brand Pages, this POV outlines the new feature and the things Brand Page admins should be taking into consideration in preparation for the launch of Graph Search in the future.]]> Tue, 15 Jan 2013 15:16:47 GMT /slideshow/facebook-graph-search-implications-for-brand-pages/16010202 PRworks@slideshare.net(PRworks) Facebook Graph Search - Implications for Brand Pages PRworks On January 15, 2013 Facebook launched Graph Search, an enhnanced search functionality aimed at Facebook users. With very little said about the impact of this feature on Brand Pages, this POV outlines the new feature and the things Brand Page admins should be taking into consideration in preparation for the launch of Graph Search in the future. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fb-graphsearchv1-0-130115151647-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> On January 15, 2013 Facebook launched Graph Search, an enhnanced search functionality aimed at Facebook users. With very little said about the impact of this feature on Brand Pages, this POV outlines the new feature and the things Brand Page admins should be taking into consideration in preparation for the launch of Graph Search in the future.
Facebook Graph Search - Implications for Brand Pages from David Jones
]]> 2367 6 https://cdn.slidesharecdn.com/ss_thumbnails/fb-graphsearchv1-0-130115151647-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Beyond /slideshow/timeline-for-brands-12131661/12131661 timelineforbrands-120323110557-phpapp01
At the inaugural Facebook marketing conference in New York City on Feb. 29, Facebook announced the most fundamental reimaginings of the way brands participate with the Facebook community since Brand Pages were first introduced. From the new Timeline design, to new content considerations, to apps, to community management to how media can be used as an amplifier—everything has been given a new veneer. These changes not only affect the look of a brand’s page, but also how a brand’s fans interact with and experience the content on that page. With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s SocialWork team has created the following list of immediate considerations to ensure your page is ready for the Timeline Era.]]>
At the inaugural Facebook marketing conference in New York City on Feb. 29, Facebook announced the most fundamental reimaginings of the way brands participate with the Facebook community since Brand Pages were first introduced. From the new Timeline design, to new content considerations, to apps, to community management to how media can be used as an amplifier—everything has been given a new veneer. These changes not only affect the look of a brand’s page, but also how a brand’s fans interact with and experience the content on that page. With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s SocialWork team has created the following list of immediate considerations to ensure your page is ready for the Timeline Era.]]> Fri, 23 Mar 2012 11:05:55 GMT /slideshow/timeline-for-brands-12131661/12131661 PRworks@slideshare.net(PRworks) Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Beyond PRworks At the inaugural Facebook marketing conference in New York City on Feb. 29, Facebook announced the most fundamental reimaginings of the way brands participate with the Facebook community since Brand Pages were first introduced. From the new Timeline design, to new content considerations, to apps, to community management to how media can be used as an amplifier—everything has been given a new veneer. These changes not only affect the look of a brand’s page, but also how a brand’s fans interact with and experience the content on that page. With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s SocialWork team has created the following list of immediate considerations to ensure your page is ready for the Timeline Era. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/timelineforbrands-120323110557-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> At the inaugural Facebook marketing conference in New York City on Feb. 29, Facebook announced the most fundamental reimaginings of the way brands participate with the Facebook community since Brand Pages were first introduced. From the new Timeline design, to new content considerations, to apps, to community management to how media can be used as an amplifier—everything has been given a new veneer. These changes not only affect the look of a brand’s page, but also how a brand’s fans interact with and experience the content on that page. With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s SocialWork team has created the following list of immediate considerations to ensure your page is ready for the Timeline Era.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Beyond from David Jones
]]> 2130 4 https://cdn.slidesharecdn.com/ss_thumbnails/timelineforbrands-120323110557-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Building a social media team /slideshow/demystifying-digital-socialmediateam/4100991 demystifyingdigitalsocialmediateam-100514171723-phpapp02
A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010. There's a narrated version on vimeo: http://vimeo.com/10556892 ]]>
A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010. There's a narrated version on vimeo: http://vimeo.com/10556892 ]]> Fri, 14 May 2010 17:17:13 GMT /slideshow/demystifying-digital-socialmediateam/4100991 PRworks@slideshare.net(PRworks) Building a social media team PRworks A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010. There's a narrated version on vimeo: http://vimeo.com/10556892 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/demystifyingdigitalsocialmediateam-100514171723-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A 5-minute presentation I gave at H&amp;K London&#39;s Demystifying Digital event in March 2010. There&#39;s a narrated version on vimeo: http://vimeo.com/10556892
Building a social media team from David Jones
]]> 1279 2 https://cdn.slidesharecdn.com/ss_thumbnails/demystifyingdigitalsocialmediateam-100514171723-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media & Online Reputation /slideshow/social-media-online-reputation/3871550 onlinereputationtactics-100427100547-phpapp02
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]]> Tue, 27 Apr 2010 10:05:45 GMT /slideshow/social-media-online-reputation/3871550 PRworks@slideshare.net(PRworks) Social Media & Online Reputation PRworks <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/onlinereputationtactics-100427100547-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Social Media & Online Reputation from David Jones
]]> 1635 3 https://cdn.slidesharecdn.com/ss_thumbnails/onlinereputationtactics-100427100547-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 War Child - Social Media and ROI /slideshow/war-child-ali2-for-slideshare/1363240 warchild-ali2forslideshare-090429095622-phpapp02
Presentation by James Topham of War Child Canada and David Jones of Hill & Knowlton Canada at Advanced Learning Institute Conference, April 29]]>
Presentation by James Topham of War Child Canada and David Jones of Hill & Knowlton Canada at Advanced Learning Institute Conference, April 29]]> Wed, 29 Apr 2009 09:56:16 GMT /slideshow/war-child-ali2-for-slideshare/1363240 PRworks@slideshare.net(PRworks) War Child - Social Media and ROI PRworks Presentation by James Topham of War Child Canada and David Jones of Hill & Knowlton Canada at Advanced Learning Institute Conference, April 29 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/warchild-ali2forslideshare-090429095622-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by James Topham of War Child Canada and David Jones of Hill &amp; Knowlton Canada at Advanced Learning Institute Conference, April 29
War Child - Social Media and ROI from David Jones
]]> 1502 7 https://cdn.slidesharecdn.com/ss_thumbnails/warchild-ali2forslideshare-090429095622-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-PRworks-48x48.jpg?cb=1705680839 Insights - Content - Conversation - Amplification www.sociallab.ca https://cdn.slidesharecdn.com/ss_thumbnails/baw2f2v9qyejdhbzjwvg-signature-616e1bae78db16a379a66e3c68f1dabcce039d00b689972280428fea0ac857ca-poli-141007093207-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/worlds-collide-social-direct-together-at-last/39973543 Worlds Collide: Social... https://cdn.slidesharecdn.com/ss_thumbnails/dx3deckforslideshare-140306153226-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/dx3-canada-5-things-you-need-to-know-about-realtime-marketing/32008434 Dx3 Canada - 5 Things ... https://cdn.slidesharecdn.com/ss_thumbnails/googlepluspov-130704095552-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/google-plus-pov-23911307/23911307 Google+ For Brands in ...