際際滷shows by User: PeterBorum / http://www.slideshare.net/images/logo.gif 際際滷shows by User: PeterBorum / Thu, 15 Jun 2017 19:09:33 GMT 際際滷Share feed for 際際滷shows by User: PeterBorum The Devastating Success of Fyre Festival /slideshow/the-devastating-success-of-fyre-festival/76983570 wommafyretalk-peteborum-170615190933
When most people think of the Fyre Festival, they think of a huge failure, but in one key way it was actually an astounding success - the marketing. Well dig into the approach, what worked, what didn't, and whether or not influencers deserve the credit (or blame). Well also take a look at some other brands, accustomed to television and direct response, that were entirely unprepared for the level of success they saw with influencers, and how savvy marketers can prepare for the same problem.]]>
When most people think of the Fyre Festival, they think of a huge failure, but in one key way it was actually an astounding success - the marketing. Well dig into the approach, what worked, what didn't, and whether or not influencers deserve the credit (or blame). Well also take a look at some other brands, accustomed to television and direct response, that were entirely unprepared for the level of success they saw with influencers, and how savvy marketers can prepare for the same problem.]]> Thu, 15 Jun 2017 19:09:33 GMT /slideshow/the-devastating-success-of-fyre-festival/76983570 PeterBorum@slideshare.net(PeterBorum) The Devastating Success of Fyre Festival PeterBorum When most people think of the Fyre Festival, they think of a huge failure, but in one key way it was actually an astounding success - the marketing. Well dig into the approach, what worked, what didn't, and whether or not influencers deserve the credit (or blame). Well also take a look at some other brands, accustomed to television and direct response, that were entirely unprepared for the level of success they saw with influencers, and how savvy marketers can prepare for the same problem. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wommafyretalk-peteborum-170615190933-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When most people think of the Fyre Festival, they think of a huge failure, but in one key way it was actually an astounding success - the marketing. Well dig into the approach, what worked, what didn&#39;t, and whether or not influencers deserve the credit (or blame). Well also take a look at some other brands, accustomed to television and direct response, that were entirely unprepared for the level of success they saw with influencers, and how savvy marketers can prepare for the same problem.
The Devastating Success of Fyre Festival from Pete Borum
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