�ݺ�ߣshows by User: PinpointSystems

�ݺ�ߣshows by User: PinpointSystems / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: PinpointSystems / Mon, 09 Sep 2013 14:06:39 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: PinpointSystems Lessons Learned at the IBM Smarter Commerce Global Summit 2013 /PinpointSystems/pinpoint-systems-june-e-newsletter pinpointsystemsjuneenewsletter-130909140639-
This June 2013 newsletter shares some of Pinpoint's findings and highlights from when they attended the IBM Smarter Conference Global Summit 2013. The newsletter also includes an informative Q&A session with the Sears Holdings Director of Operations that shares valuable insight into their real-time marketing initiatives. Highlights from IBM's Global Survey of Marketers data include: -In the US, $83B is lost each year in poor customer experiences -The top issue facing marketers is acquiring new customers --Other top three challenges are retaining current customers/improving loyalty and satisfaction, and creating consistent, relevant and positive customer experiences across channels]]>
This June 2013 newsletter shares some of Pinpoint's findings and highlights from when they attended the IBM Smarter Conference Global Summit 2013. The newsletter also includes an informative Q&A session with the Sears Holdings Director of Operations that shares valuable insight into their real-time marketing initiatives. Highlights from IBM's Global Survey of Marketers data include: -In the US, $83B is lost each year in poor customer experiences -The top issue facing marketers is acquiring new customers --Other top three challenges are retaining current customers/improving loyalty and satisfaction, and creating consistent, relevant and positive customer experiences across channels]]> Mon, 09 Sep 2013 14:06:39 GMT /PinpointSystems/pinpoint-systems-june-e-newsletter PinpointSystems@slideshare.net(PinpointSystems) Lessons Learned at the IBM Smarter Commerce Global Summit 2013 PinpointSystems This June 2013 newsletter shares some of Pinpoint's findings and highlights from when they attended the IBM Smarter Conference Global Summit 2013. The newsletter also includes an informative Q&A session with the Sears Holdings Director of Operations that shares valuable insight into their real-time marketing initiatives. Highlights from IBM's Global Survey of Marketers data include: -In the US, $83B is lost each year in poor customer experiences -The top issue facing marketers is acquiring new customers --Other top three challenges are retaining current customers/improving loyalty and satisfaction, and creating consistent, relevant and positive customer experiences across channels <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pinpointsystemsjuneenewsletter-130909140639--thumbnail.jpg?width=120&height=120&fit=bounds" /> This June 2013 newsletter shares some of Pinpoint's findings and highlights from when they attended the IBM Smarter Conference Global Summit 2013. The newsletter also includes an informative Q&A session with the Sears Holdings Director of Operations that shares valuable insight into their real-time marketing initiatives. Highlights from IBM's Global Survey of Marketers data include: -In the US, $83B is lost each year in poor customer experiences -The top issue facing marketers is acquiring new customers --Other top three challenges are retaining current customers/improving loyalty and satisfaction, and creating consistent, relevant and positive customer experiences across channels

Lessons Learned at the IBM Smarter Commerce Global Summit 2013 from Pinpoint Systems Corporation

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1 Perfecting the Right Next Offer /slideshow/perfecting-the-right-next-offer/25935062 pinpointbwpmarketingsorfinal-130905160354-
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by: -Committing to a philosophical and cultural shift -Centralizing the 360° view of customer information -Enabling intelligent outreach -Enabling intelligent dialog To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform. The tracking features of the solution allow analysts to complete these tasks: • Attribute customer actions to specific campaigns and target cells. • Use campaign and response history for audience selection and segmentation. • Compute standard campaign performance metrics. • Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.]]>
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by: -Committing to a philosophical and cultural shift -Centralizing the 360° view of customer information -Enabling intelligent outreach -Enabling intelligent dialog To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform. The tracking features of the solution allow analysts to complete these tasks: • Attribute customer actions to specific campaigns and target cells. • Use campaign and response history for audience selection and segmentation. • Compute standard campaign performance metrics. • Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.]]> Thu, 05 Sep 2013 16:03:54 GMT /slideshow/perfecting-the-right-next-offer/25935062 PinpointSystems@slideshare.net(PinpointSystems) Perfecting the Right Next Offer PinpointSystems A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by: -Committing to a philosophical and cultural shift -Centralizing the 360° view of customer information -Enabling intelligent outreach -Enabling intelligent dialog To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform. The tracking features of the solution allow analysts to complete these tasks: • Attribute customer actions to specific campaigns and target cells. • Use campaign and response history for audience selection and segmentation. • Compute standard campaign performance metrics. • Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pinpointbwpmarketingsorfinal-130905160354--thumbnail.jpg?width=120&height=120&fit=bounds" /> A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by: -Committing to a philosophical and cultural shift -Centralizing the 360° view of customer information -Enabling intelligent outreach -Enabling intelligent dialog To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform. The tracking features of the solution allow analysts to complete these tasks: • Attribute customer actions to specific campaigns and target cells. • Use campaign and response history for audience selection and segmentation. • Compute standard campaign performance metrics. • Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.

Perfecting the Right Next Offer from Pinpoint Systems Corporation

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1 BUILDING BETTER CUSTOMER RELATIONSHIPS THROUGH DIALOG /slideshow/wp-interactive-marketing/25933587 wpinteractivemarketing-130905150816-
A Pinpoint Systems Corporation White Paper on Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy. Customer Relationship Marketing (CRM) depends on knowing or inferring something about a customer’s needs and interests in order to provide the most relevant information, products and services. When done effectively, it requires a strong organizational commitment to adopting the processes and tools necessary to understand customer expectations and address those expectations in each customer interaction. This paper offers a roadmap to implementing an enterprise interactive marketing solution that includes: -A discussion of what interactive marketing is – and is not -The business process considerations for obtaining real value from interactive marketing technology -Where interactive marketing components can fit into your existing systems and the five primary system components that must be integrated or built -How to approach an implementation through a series of steps and phases -In practice: How we designed interactive marketing solutions at two companies]]>
A Pinpoint Systems Corporation White Paper on Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy. Customer Relationship Marketing (CRM) depends on knowing or inferring something about a customer’s needs and interests in order to provide the most relevant information, products and services. When done effectively, it requires a strong organizational commitment to adopting the processes and tools necessary to understand customer expectations and address those expectations in each customer interaction. This paper offers a roadmap to implementing an enterprise interactive marketing solution that includes: -A discussion of what interactive marketing is – and is not -The business process considerations for obtaining real value from interactive marketing technology -Where interactive marketing components can fit into your existing systems and the five primary system components that must be integrated or built -How to approach an implementation through a series of steps and phases -In practice: How we designed interactive marketing solutions at two companies]]> Thu, 05 Sep 2013 15:08:15 GMT /slideshow/wp-interactive-marketing/25933587 PinpointSystems@slideshare.net(PinpointSystems) BUILDING BETTER CUSTOMER RELATIONSHIPS THROUGH DIALOG PinpointSystems A Pinpoint Systems Corporation White Paper on Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy. Customer Relationship Marketing (CRM) depends on knowing or inferring something about a customer’s needs and interests in order to provide the most relevant information, products and services. When done effectively, it requires a strong organizational commitment to adopting the processes and tools necessary to understand customer expectations and address those expectations in each customer interaction. This paper offers a roadmap to implementing an enterprise interactive marketing solution that includes: -A discussion of what interactive marketing is – and is not -The business process considerations for obtaining real value from interactive marketing technology -Where interactive marketing components can fit into your existing systems and the five primary system components that must be integrated or built -How to approach an implementation through a series of steps and phases -In practice: How we designed interactive marketing solutions at two companies <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wpinteractivemarketing-130905150816--thumbnail.jpg?width=120&height=120&fit=bounds" /> A Pinpoint Systems Corporation White Paper on Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy. Customer Relationship Marketing (CRM) depends on knowing or inferring something about a customer’s needs and interests in order to provide the most relevant information, products and services. When done effectively, it requires a strong organizational commitment to adopting the processes and tools necessary to understand customer expectations and address those expectations in each customer interaction. This paper offers a roadmap to implementing an enterprise interactive marketing solution that includes: -A discussion of what interactive marketing is – and is not -The business process considerations for obtaining real value from interactive marketing technology -Where interactive marketing components can fit into your existing systems and the five primary system components that must be integrated or built -How to approach an implementation through a series of steps and phases -In practice: How we designed interactive marketing solutions at two companies

BUILDING BETTER CUSTOMER RELATIONSHIPS THROUGH DIALOG from Pinpoint Systems Corporation

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1 Using Marketing Operations Optimization & Automation for Better Staff and Resources Allocation /slideshow/casestudy-organizational-scalability/25860710 casestudy-organizationalscalability-130903155137-
DRIVING INCREASES IN MARKETING ROI THROUGH IMPROVED ORGANIZATIONAL SCALABILITY A fortune 100 financial services marketing team was faced with shrinking budgets and more accountability for their activities. A need for scalability, and needed processes and technology would allow them to increase output and results without increasing staff. Pinpoint developed an innovative method for dynamically customizing a workflow template that allowed project managers the ability to adapt their project workflows as they entered more attributes into the system. This included resource accountability, management visibility, work prioritization, organizational scalability, and process standardization. The process standardization and task standardization allowed our client to meet business objectives.]]>
DRIVING INCREASES IN MARKETING ROI THROUGH IMPROVED ORGANIZATIONAL SCALABILITY A fortune 100 financial services marketing team was faced with shrinking budgets and more accountability for their activities. A need for scalability, and needed processes and technology would allow them to increase output and results without increasing staff. Pinpoint developed an innovative method for dynamically customizing a workflow template that allowed project managers the ability to adapt their project workflows as they entered more attributes into the system. This included resource accountability, management visibility, work prioritization, organizational scalability, and process standardization. The process standardization and task standardization allowed our client to meet business objectives.]]> Tue, 03 Sep 2013 15:51:37 GMT /slideshow/casestudy-organizational-scalability/25860710 PinpointSystems@slideshare.net(PinpointSystems) Using Marketing Operations Optimization & Automation for Better Staff and Resources Allocation PinpointSystems DRIVING INCREASES IN MARKETING ROI THROUGH IMPROVED ORGANIZATIONAL SCALABILITY A fortune 100 financial services marketing team was faced with shrinking budgets and more accountability for their activities. A need for scalability, and needed processes and technology would allow them to increase output and results without increasing staff. Pinpoint developed an innovative method for dynamically customizing a workflow template that allowed project managers the ability to adapt their project workflows as they entered more attributes into the system. This included resource accountability, management visibility, work prioritization, organizational scalability, and process standardization. The process standardization and task standardization allowed our client to meet business objectives. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casestudy-organizationalscalability-130903155137--thumbnail.jpg?width=120&height=120&fit=bounds" /> DRIVING INCREASES IN MARKETING ROI THROUGH IMPROVED ORGANIZATIONAL SCALABILITY A fortune 100 financial services marketing team was faced with shrinking budgets and more accountability for their activities. A need for scalability, and needed processes and technology would allow them to increase output and results without increasing staff. Pinpoint developed an innovative method for dynamically customizing a workflow template that allowed project managers the ability to adapt their project workflows as they entered more attributes into the system. This included resource accountability, management visibility, work prioritization, organizational scalability, and process standardization. The process standardization and task standardization allowed our client to meet business objectives.

Using Marketing Operations Optimization & Automation for Better Staff and Resources Allocation from Pinpoint Systems Corporation

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1 Turning Your Ecommerce System into a Marketing Dynamo; Increasing Customer Value with Timely and Relevant Offers /slideshow/turning-your-ecommerce-system-into-a-marketing-dynamo/25857630 pinpoint-shutterflypresentation9-2012-130903135358-
Pinpoint is helping companies redefine commerce in the age of the customer. Small increases in average order frequency/size and average customer tenure translate into large increases in revenue and profit. Pinpoint shows you how implementing a campaign management solution is a key enabler of evolving to intelligent relationship marketing. This presentation outlines the following: E-commerce and customer relationship marketing overview: -Customer engagement -Market opportunities -Moving from transactional marketing to relationship marketing -Business impacts Adding campaign management to E-commerce: -Solution components -Merging online behavior with e-commerce activity -Data organization -Cross-brand integration- the enterprise customer model -Coordinating promotions -Marketing performance measurement and reporting Business Advantages of Enhanced CRM: -Greater average order size -Increased revenue per customer -Longer average customer tenure -Improved customer profitability -Reduced time to market for new programs/offers -Continuous improvement in messaging relevance -Ease of integrating additional brands]]>
Pinpoint is helping companies redefine commerce in the age of the customer. Small increases in average order frequency/size and average customer tenure translate into large increases in revenue and profit. Pinpoint shows you how implementing a campaign management solution is a key enabler of evolving to intelligent relationship marketing. This presentation outlines the following: E-commerce and customer relationship marketing overview: -Customer engagement -Market opportunities -Moving from transactional marketing to relationship marketing -Business impacts Adding campaign management to E-commerce: -Solution components -Merging online behavior with e-commerce activity -Data organization -Cross-brand integration- the enterprise customer model -Coordinating promotions -Marketing performance measurement and reporting Business Advantages of Enhanced CRM: -Greater average order size -Increased revenue per customer -Longer average customer tenure -Improved customer profitability -Reduced time to market for new programs/offers -Continuous improvement in messaging relevance -Ease of integrating additional brands]]> Tue, 03 Sep 2013 13:53:57 GMT /slideshow/turning-your-ecommerce-system-into-a-marketing-dynamo/25857630 PinpointSystems@slideshare.net(PinpointSystems) Turning Your Ecommerce System into a Marketing Dynamo; Increasing Customer Value with Timely and Relevant Offers PinpointSystems Pinpoint is helping companies redefine commerce in the age of the customer. Small increases in average order frequency/size and average customer tenure translate into large increases in revenue and profit. Pinpoint shows you how implementing a campaign management solution is a key enabler of evolving to intelligent relationship marketing. This presentation outlines the following: E-commerce and customer relationship marketing overview: -Customer engagement -Market opportunities -Moving from transactional marketing to relationship marketing -Business impacts Adding campaign management to E-commerce: -Solution components -Merging online behavior with e-commerce activity -Data organization -Cross-brand integration- the enterprise customer model -Coordinating promotions -Marketing performance measurement and reporting Business Advantages of Enhanced CRM: -Greater average order size -Increased revenue per customer -Longer average customer tenure -Improved customer profitability -Reduced time to market for new programs/offers -Continuous improvement in messaging relevance -Ease of integrating additional brands <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pinpoint-shutterflypresentation9-2012-130903135358--thumbnail.jpg?width=120&height=120&fit=bounds" /> Pinpoint is helping companies redefine commerce in the age of the customer. Small increases in average order frequency/size and average customer tenure translate into large increases in revenue and profit. Pinpoint shows you how implementing a campaign management solution is a key enabler of evolving to intelligent relationship marketing. This presentation outlines the following: E-commerce and customer relationship marketing overview: -Customer engagement -Market opportunities -Moving from transactional marketing to relationship marketing -Business impacts Adding campaign management to E-commerce: -Solution components -Merging online behavior with e-commerce activity -Data organization -Cross-brand integration- the enterprise customer model -Coordinating promotions -Marketing performance measurement and reporting Business Advantages of Enhanced CRM: -Greater average order size -Increased revenue per customer -Longer average customer tenure -Improved customer profitability -Reduced time to market for new programs/offers -Continuous improvement in messaging relevance -Ease of integrating additional brands

Turning Your Ecommerce System into a Marketing Dynamo; Increasing Customer Value with Timely and Relevant Offers from Pinpoint Systems Corporation

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1 https://cdn.slidesharecdn.com/profile-photo-PinpointSystems-48x48.jpg?cb=1523593570 Pinpoint Systems Corporation is a provider of marketing solutions and marketing automation software implementation services that help increase the profitability of our clients’ marketing programs. Our solutions provide enhanced marketing performance with accountability, thereby addressing the measurement and investment justification demands faced by marketing executives today. Pinpoint integrates marketing software, implements process improvements, and facilitates user adoption. Leading marketers choose Pinpoint Systems solutions for MRM, interactive marketing, Web and customer analytics, campaign management, and marketing metrics. http://www.pinpoint-corp.com/ https://cdn.slidesharecdn.com/ss_thumbnails/pinpointsystemsjuneenewsletter-130909140639--thumbnail.jpg?width=320&height=320&fit=bounds PinpointSystems/pinpoint-systems-june-e-newsletter Lessons Learned at th... https://cdn.slidesharecdn.com/ss_thumbnails/pinpointbwpmarketingsorfinal-130905160354--thumbnail.jpg?width=320&height=320&fit=bounds slideshow/perfecting-the-right-next-offer/25935062 Perfecting the Right N... https://cdn.slidesharecdn.com/ss_thumbnails/wpinteractivemarketing-130905150816--thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wp-interactive-marketing/25933587 BUILDING BETTER CUSTOM...