際際滷shows by User: PointRoll / http://www.slideshare.net/images/logo.gif 際際滷shows by User: PointRoll / Fri, 05 Feb 2016 19:21:29 GMT 際際滷Share feed for 際際滷shows by User: PointRoll SaaS Inbound Marketing Starter Kit /slideshow/saas-inbound-marketing-starter-kit/57935224 saasmarketingmodel-160205192129
This SaaS Inbound Marketing Starter Kit is the first step in setting up your SaaS marketing model for success. ]]>

This SaaS Inbound Marketing Starter Kit is the first step in setting up your SaaS marketing model for success. ]]>
Fri, 05 Feb 2016 19:21:29 GMT /slideshow/saas-inbound-marketing-starter-kit/57935224 PointRoll@slideshare.net(PointRoll) SaaS Inbound Marketing Starter Kit PointRoll This SaaS Inbound Marketing Starter Kit is the first step in setting up your SaaS marketing model for success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/saasmarketingmodel-160205192129-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This SaaS Inbound Marketing Starter Kit is the first step in setting up your SaaS marketing model for success.
SaaS Inbound Marketing Starter Kit from Michael Zarcone
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Gift Wrapping Holiday Shoppers with Relevant Digital Ad Solutions /slideshow/holiday-webinar-v5/26552896 holidaywebinarv5-130925153922-phpapp01
We all know, during the Q4 holiday season marketers face many challenges, but developing a creative digital advertising presence that stands out amongst a crowd of noisy holiday advertisers is by far the most challenging. Developing this strategy can drain an immense amount of time and resources. During this 30-minute webinar PointRolls Technical Sales Director, Devon DeBlasio, will provide you with strategic solutions when creating a successful path to conversion within your 2013 holiday campaigns. Combining the latest industry data, technology and creative best practices, Devon will show you how to target and compel this years holiday shoppers. ]]>

We all know, during the Q4 holiday season marketers face many challenges, but developing a creative digital advertising presence that stands out amongst a crowd of noisy holiday advertisers is by far the most challenging. Developing this strategy can drain an immense amount of time and resources. During this 30-minute webinar PointRolls Technical Sales Director, Devon DeBlasio, will provide you with strategic solutions when creating a successful path to conversion within your 2013 holiday campaigns. Combining the latest industry data, technology and creative best practices, Devon will show you how to target and compel this years holiday shoppers. ]]>
Wed, 25 Sep 2013 15:39:22 GMT /slideshow/holiday-webinar-v5/26552896 PointRoll@slideshare.net(PointRoll) Gift Wrapping Holiday Shoppers with Relevant Digital Ad Solutions PointRoll We all know, during the Q4 holiday season marketers face many challenges, but developing a creative digital advertising presence that stands out amongst a crowd of noisy holiday advertisers is by far the most challenging. Developing this strategy can drain an immense amount of time and resources. During this 30-minute webinar PointRolls Technical Sales Director, Devon DeBlasio, will provide you with strategic solutions when creating a successful path to conversion within your 2013 holiday campaigns. Combining the latest industry data, technology and creative best practices, Devon will show you how to target and compel this years holiday shoppers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/holidaywebinarv5-130925153922-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We all know, during the Q4 holiday season marketers face many challenges, but developing a creative digital advertising presence that stands out amongst a crowd of noisy holiday advertisers is by far the most challenging. Developing this strategy can drain an immense amount of time and resources. During this 30-minute webinar PointRolls Technical Sales Director, Devon DeBlasio, will provide you with strategic solutions when creating a successful path to conversion within your 2013 holiday campaigns. Combining the latest industry data, technology and creative best practices, Devon will show you how to target and compel this years holiday shoppers.
Gift Wrapping Holiday Shoppers with Relevant Digital Ad Solutions from Michael Zarcone
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6 Months in: Whats Working and Where Marketers Are Going in 2013 /slideshow/6-months-infinal/24072185 6monthsinfinal-130709160008-phpapp01
Marketers have placed a stronger focus on digital campaign strategies in the first half of 2013, adopting new platforms and a diverse digital mix to drive success. Now with half of 2013 wrapping up, find out how these newly adapted techniques and channels are working. Join PointRolls Manager of Research and Analysis, Ryan Hurley, as he opens up PointRolls data vault and shares learnsings from comparing first half 2013 benchmark data with 2012 year end data. This insightful session will reveal whats currently working in the market place and how you can apply it to your campaign efforts. ]]>

Marketers have placed a stronger focus on digital campaign strategies in the first half of 2013, adopting new platforms and a diverse digital mix to drive success. Now with half of 2013 wrapping up, find out how these newly adapted techniques and channels are working. Join PointRolls Manager of Research and Analysis, Ryan Hurley, as he opens up PointRolls data vault and shares learnsings from comparing first half 2013 benchmark data with 2012 year end data. This insightful session will reveal whats currently working in the market place and how you can apply it to your campaign efforts. ]]>
Tue, 09 Jul 2013 16:00:08 GMT /slideshow/6-months-infinal/24072185 PointRoll@slideshare.net(PointRoll) 6 Months in: Whats Working and Where Marketers Are Going in 2013 PointRoll Marketers have placed a stronger focus on digital campaign strategies in the first half of 2013, adopting new platforms and a diverse digital mix to drive success. Now with half of 2013 wrapping up, find out how these newly adapted techniques and channels are working. Join PointRolls Manager of Research and Analysis, Ryan Hurley, as he opens up PointRolls data vault and shares learnsings from comparing first half 2013 benchmark data with 2012 year end data. This insightful session will reveal whats currently working in the market place and how you can apply it to your campaign efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/6monthsinfinal-130709160008-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketers have placed a stronger focus on digital campaign strategies in the first half of 2013, adopting new platforms and a diverse digital mix to drive success. Now with half of 2013 wrapping up, find out how these newly adapted techniques and channels are working. Join PointRolls Manager of Research and Analysis, Ryan Hurley, as he opens up PointRolls data vault and shares learnsings from comparing first half 2013 benchmark data with 2012 year end data. This insightful session will reveal whats currently working in the market place and how you can apply it to your campaign efforts.
6 Months in: Whats Working and Where Marketers Are Going in 2013 from Michael Zarcone
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Video, Video Everywhere: Innovations and High Impact Ad Solutions on Any Screen /slideshow/video-video-everywhere-innovations-and-high-impact-ad-solutions-on-any-screen/14872623 2012videoeverywherewebinar-121024162045-phpapp01
With the fast growth of online video content and in-stream video ad spending, more and more marketers are seeing video become an essential component of their marketing mix. These campaigns can be created within a wider range of formats than television and can include highly interactive, rich features and functionalities to ensure consumer engagement. And, with devices and technology advancing to a greater extent than ever before, the future game plan for marketers is simple: video everywhere. The down side to running these campaigns typically lies within the creation process, which can be extremely time consuming when dealing with a large variety of publishers. So any production efficiencies become priceless in the eyes of marketers today. During this 30 minute webinar PointRolls Director of Creative Technology, Todd Pasternack will review: PointRolls vast array of In-Stream video formats Best practices and recommendations when planning your next In-Stream video campaigns Three high level steps when getting ready to deploy your In-Stream campaigns PointRolls NEW InTagration video creation technology ]]>

With the fast growth of online video content and in-stream video ad spending, more and more marketers are seeing video become an essential component of their marketing mix. These campaigns can be created within a wider range of formats than television and can include highly interactive, rich features and functionalities to ensure consumer engagement. And, with devices and technology advancing to a greater extent than ever before, the future game plan for marketers is simple: video everywhere. The down side to running these campaigns typically lies within the creation process, which can be extremely time consuming when dealing with a large variety of publishers. So any production efficiencies become priceless in the eyes of marketers today. During this 30 minute webinar PointRolls Director of Creative Technology, Todd Pasternack will review: PointRolls vast array of In-Stream video formats Best practices and recommendations when planning your next In-Stream video campaigns Three high level steps when getting ready to deploy your In-Stream campaigns PointRolls NEW InTagration video creation technology ]]>
Wed, 24 Oct 2012 16:20:45 GMT /slideshow/video-video-everywhere-innovations-and-high-impact-ad-solutions-on-any-screen/14872623 PointRoll@slideshare.net(PointRoll) Video, Video Everywhere: Innovations and High Impact Ad Solutions on Any Screen PointRoll With the fast growth of online video content and in-stream video ad spending, more and more marketers are seeing video become an essential component of their marketing mix. These campaigns can be created within a wider range of formats than television and can include highly interactive, rich features and functionalities to ensure consumer engagement. And, with devices and technology advancing to a greater extent than ever before, the future game plan for marketers is simple: video everywhere. The down side to running these campaigns typically lies within the creation process, which can be extremely time consuming when dealing with a large variety of publishers. So any production efficiencies become priceless in the eyes of marketers today. During this 30 minute webinar PointRolls Director of Creative Technology, Todd Pasternack will review: PointRolls vast array of In-Stream video formats Best practices and recommendations when planning your next In-Stream video campaigns Three high level steps when getting ready to deploy your In-Stream campaigns PointRolls NEW InTagration video creation technology <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012videoeverywherewebinar-121024162045-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With the fast growth of online video content and in-stream video ad spending, more and more marketers are seeing video become an essential component of their marketing mix. These campaigns can be created within a wider range of formats than television and can include highly interactive, rich features and functionalities to ensure consumer engagement. And, with devices and technology advancing to a greater extent than ever before, the future game plan for marketers is simple: video everywhere. The down side to running these campaigns typically lies within the creation process, which can be extremely time consuming when dealing with a large variety of publishers. So any production efficiencies become priceless in the eyes of marketers today. During this 30 minute webinar PointRolls Director of Creative Technology, Todd Pasternack will review: PointRolls vast array of In-Stream video formats Best practices and recommendations when planning your next In-Stream video campaigns Three high level steps when getting ready to deploy your In-Stream campaigns PointRolls NEW InTagration video creation technology
Video, Video Everywhere: Innovations and High Impact Ad Solutions on Any Screen from Michael Zarcone
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Holiday Retail Best Practices and Past Trends: How to Attract Shoppers and Drive Purchases /slideshow/holiday-retail-best-practices-and-past-trends-how-to-attract-shoppers-and-drive-purchases/13971392 holidayretailbestpracticesandpasttrends-v6-1-120814140306-phpapp01
In this 30 minute webinar we will guide you through some of the most influential and highest performing past campaigns as well as best practices to use when planning your 2012 holiday campaigns. We will also cover: Changes in holiday retail digital advertising over the past few years How to use digital advertising to drive purchases online and in stores Shopping trends on mobile and tablet devices Compelling holiday creative and the best features to engage consumers and drive interaction Holiday campaign performance data, benchmarks and best practices ]]>

In this 30 minute webinar we will guide you through some of the most influential and highest performing past campaigns as well as best practices to use when planning your 2012 holiday campaigns. We will also cover: Changes in holiday retail digital advertising over the past few years How to use digital advertising to drive purchases online and in stores Shopping trends on mobile and tablet devices Compelling holiday creative and the best features to engage consumers and drive interaction Holiday campaign performance data, benchmarks and best practices ]]>
Tue, 14 Aug 2012 14:03:04 GMT /slideshow/holiday-retail-best-practices-and-past-trends-how-to-attract-shoppers-and-drive-purchases/13971392 PointRoll@slideshare.net(PointRoll) Holiday Retail Best Practices and Past Trends: How to Attract Shoppers and Drive Purchases PointRoll In this 30 minute webinar we will guide you through some of the most influential and highest performing past campaigns as well as best practices to use when planning your 2012 holiday campaigns. We will also cover: Changes in holiday retail digital advertising over the past few years How to use digital advertising to drive purchases online and in stores Shopping trends on mobile and tablet devices Compelling holiday creative and the best features to engage consumers and drive interaction Holiday campaign performance data, benchmarks and best practices <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/holidayretailbestpracticesandpasttrends-v6-1-120814140306-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this 30 minute webinar we will guide you through some of the most influential and highest performing past campaigns as well as best practices to use when planning your 2012 holiday campaigns. We will also cover: Changes in holiday retail digital advertising over the past few years How to use digital advertising to drive purchases online and in stores Shopping trends on mobile and tablet devices Compelling holiday creative and the best features to engage consumers and drive interaction Holiday campaign performance data, benchmarks and best practices
Holiday Retail Best Practices and Past Trends: How to Attract Shoppers and Drive Purchases from Michael Zarcone
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The Evolution of Interactive, Rich Digital Advertising /slideshow/the-evolution-of-interactive-rich-digital-advertising/13687004 webinardeck-theevolutionofinteractiverichdigitaladvertisingfinal2-120718160631-phpapp02
Over the past decade, interactive display advertising and rich media have evolved from being just expandable display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to interactive video. Join us as we take a look back, reviewing how the industry has evolved and what rich media means today. Well also explore some of the engaging and emerging trends were seeing including Pinterest, interactive in-stream video, tablet, connected TV and dynamic ad generation and optimization. ]]>

Over the past decade, interactive display advertising and rich media have evolved from being just expandable display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to interactive video. Join us as we take a look back, reviewing how the industry has evolved and what rich media means today. Well also explore some of the engaging and emerging trends were seeing including Pinterest, interactive in-stream video, tablet, connected TV and dynamic ad generation and optimization. ]]>
Wed, 18 Jul 2012 16:06:29 GMT /slideshow/the-evolution-of-interactive-rich-digital-advertising/13687004 PointRoll@slideshare.net(PointRoll) The Evolution of Interactive, Rich Digital Advertising PointRoll Over the past decade, interactive display advertising and rich media have evolved from being just expandable display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to interactive video. Join us as we take a look back, reviewing how the industry has evolved and what rich media means today. Well also explore some of the engaging and emerging trends were seeing including Pinterest, interactive in-stream video, tablet, connected TV and dynamic ad generation and optimization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinardeck-theevolutionofinteractiverichdigitaladvertisingfinal2-120718160631-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Over the past decade, interactive display advertising and rich media have evolved from being just expandable display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to interactive video. Join us as we take a look back, reviewing how the industry has evolved and what rich media means today. Well also explore some of the engaging and emerging trends were seeing including Pinterest, interactive in-stream video, tablet, connected TV and dynamic ad generation and optimization.
The Evolution of Interactive, Rich Digital Advertising from Michael Zarcone
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Easily Analyze Your Next Campaign: PointRolls NEW Ad Analytics and Viewable Impressions Webinar /slideshow/easily-analyze-your-next-campaign-pointrolls-new-ad-analytics-and-viewable-impressions-webinar/13329192 pointrollsnewadanalyticsandviewableimpressionswebinardeck0614v4-120614145440-phpapp01
The future is now and analyzing campaign data should no longer consist of spending endless time filtering through data dumps and spreadsheets to gain an understanding of your campaigns' performance. With PointRoll, tracking and understanding campaign performance reports is quick, easy and always accessible. Every online campaign has its own story written within the performance metrics and PointRoll's new reporting tools and hands on analytics makes finding, understanding and learning your campaign's story effortless. In this 30 minute webinar George Thomas, PointRolls Director of Product Management, will lead an overview of PointRolls ad analytics capabilities and guide you through the campaign reporting dashboard within the new OnPoint ad delivery platform. George will also discuss the benefits of viewable impressions as a valuable new analytics tool only available from PointRoll. ]]>

The future is now and analyzing campaign data should no longer consist of spending endless time filtering through data dumps and spreadsheets to gain an understanding of your campaigns' performance. With PointRoll, tracking and understanding campaign performance reports is quick, easy and always accessible. Every online campaign has its own story written within the performance metrics and PointRoll's new reporting tools and hands on analytics makes finding, understanding and learning your campaign's story effortless. In this 30 minute webinar George Thomas, PointRolls Director of Product Management, will lead an overview of PointRolls ad analytics capabilities and guide you through the campaign reporting dashboard within the new OnPoint ad delivery platform. George will also discuss the benefits of viewable impressions as a valuable new analytics tool only available from PointRoll. ]]>
Thu, 14 Jun 2012 14:54:36 GMT /slideshow/easily-analyze-your-next-campaign-pointrolls-new-ad-analytics-and-viewable-impressions-webinar/13329192 PointRoll@slideshare.net(PointRoll) Easily Analyze Your Next Campaign: PointRolls NEW Ad Analytics and Viewable Impressions Webinar PointRoll The future is now and analyzing campaign data should no longer consist of spending endless time filtering through data dumps and spreadsheets to gain an understanding of your campaigns' performance. With PointRoll, tracking and understanding campaign performance reports is quick, easy and always accessible. Every online campaign has its own story written within the performance metrics and PointRoll's new reporting tools and hands on analytics makes finding, understanding and learning your campaign's story effortless. In this 30 minute webinar George Thomas, PointRolls Director of Product Management, will lead an overview of PointRolls ad analytics capabilities and guide you through the campaign reporting dashboard within the new OnPoint ad delivery platform. George will also discuss the benefits of viewable impressions as a valuable new analytics tool only available from PointRoll. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pointrollsnewadanalyticsandviewableimpressionswebinardeck0614v4-120614145440-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The future is now and analyzing campaign data should no longer consist of spending endless time filtering through data dumps and spreadsheets to gain an understanding of your campaigns&#39; performance. With PointRoll, tracking and understanding campaign performance reports is quick, easy and always accessible. Every online campaign has its own story written within the performance metrics and PointRoll&#39;s new reporting tools and hands on analytics makes finding, understanding and learning your campaign&#39;s story effortless. In this 30 minute webinar George Thomas, PointRolls Director of Product Management, will lead an overview of PointRolls ad analytics capabilities and guide you through the campaign reporting dashboard within the new OnPoint ad delivery platform. George will also discuss the benefits of viewable impressions as a valuable new analytics tool only available from PointRoll.
Easily Analyze Your Next Campaign: PointRolls NEW Ad Analytics and Viewable Impressions Webinar from Michael Zarcone
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Advertiser Wants and Needs in 2012: Audience, Devices, Ease with Special Guest Baylen Springer /slideshow/march-webinar-advertiser-wants-and-needs-in-2012-mzv-3cs/12197134 marchwebinaradvertiserwantsandneedsin2012mzv3cs-120328140740-phpapp01
A new study conducted by PointRoll and Kelton Research asked leading brands and agencies what their major marketing wants and needs are in 2012. Industry trends, how their media spend is changing and how important audience targeting tools, social media, tablets, and cross-screen media were highlighted. During this 45 minute webinar well share the insightful results and also the perspective of Baylen Springer, a leading digital strategist and SVP, Director Digital Media Analytics for Team Detroit. ]]>

A new study conducted by PointRoll and Kelton Research asked leading brands and agencies what their major marketing wants and needs are in 2012. Industry trends, how their media spend is changing and how important audience targeting tools, social media, tablets, and cross-screen media were highlighted. During this 45 minute webinar well share the insightful results and also the perspective of Baylen Springer, a leading digital strategist and SVP, Director Digital Media Analytics for Team Detroit. ]]>
Wed, 28 Mar 2012 14:07:38 GMT /slideshow/march-webinar-advertiser-wants-and-needs-in-2012-mzv-3cs/12197134 PointRoll@slideshare.net(PointRoll) Advertiser Wants and Needs in 2012: Audience, Devices, Ease with Special Guest Baylen Springer PointRoll A new study conducted by PointRoll and Kelton Research asked leading brands and agencies what their major marketing wants and needs are in 2012. Industry trends, how their media spend is changing and how important audience targeting tools, social media, tablets, and cross-screen media were highlighted. During this 45 minute webinar well share the insightful results and also the perspective of Baylen Springer, a leading digital strategist and SVP, Director Digital Media Analytics for Team Detroit. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marchwebinaradvertiserwantsandneedsin2012mzv3cs-120328140740-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A new study conducted by PointRoll and Kelton Research asked leading brands and agencies what their major marketing wants and needs are in 2012. Industry trends, how their media spend is changing and how important audience targeting tools, social media, tablets, and cross-screen media were highlighted. During this 45 minute webinar well share the insightful results and also the perspective of Baylen Springer, a leading digital strategist and SVP, Director Digital Media Analytics for Team Detroit.
Advertiser Wants and Needs in 2012: Audience, Devices, Ease with Special Guest Baylen Springer from Michael Zarcone
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Narrowing Down Dynamic Creative and Multi-Variate Optimization with PointRoll /slideshow/narrowing-down-dynamic-creative-and-multivariate-optimization-with-pointroll/11803891 2012dynamiccreativeoptimizationdecktpredvisions2-26-12-120229143903-phpapp01
More and more marketers are realizing Dynamic Creative Optimization (DCO) is not just an option, but a necessity in their digital marketing plans. Why? Because dynamic creative optimization allows marketers to put the right message in front of the right consumer. By tailoring your campaigns messaging and creative to a specific target audience, everything from your creative build to your media buy becomes that much smarter and more focused around campaigns key performance objectives. In this 30 minute webinar youll gain a clear understanding of how PointRoll enables you to make your campaigns more effective across all placements and devices ]]>

More and more marketers are realizing Dynamic Creative Optimization (DCO) is not just an option, but a necessity in their digital marketing plans. Why? Because dynamic creative optimization allows marketers to put the right message in front of the right consumer. By tailoring your campaigns messaging and creative to a specific target audience, everything from your creative build to your media buy becomes that much smarter and more focused around campaigns key performance objectives. In this 30 minute webinar youll gain a clear understanding of how PointRoll enables you to make your campaigns more effective across all placements and devices ]]>
Wed, 29 Feb 2012 14:39:01 GMT /slideshow/narrowing-down-dynamic-creative-and-multivariate-optimization-with-pointroll/11803891 PointRoll@slideshare.net(PointRoll) Narrowing Down Dynamic Creative and Multi-Variate Optimization with PointRoll PointRoll More and more marketers are realizing Dynamic Creative Optimization (DCO) is not just an option, but a necessity in their digital marketing plans. Why? Because dynamic creative optimization allows marketers to put the right message in front of the right consumer. By tailoring your campaigns messaging and creative to a specific target audience, everything from your creative build to your media buy becomes that much smarter and more focused around campaigns key performance objectives. In this 30 minute webinar youll gain a clear understanding of how PointRoll enables you to make your campaigns more effective across all placements and devices <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012dynamiccreativeoptimizationdecktpredvisions2-26-12-120229143903-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> More and more marketers are realizing Dynamic Creative Optimization (DCO) is not just an option, but a necessity in their digital marketing plans. Why? Because dynamic creative optimization allows marketers to put the right message in front of the right consumer. By tailoring your campaigns messaging and creative to a specific target audience, everything from your creative build to your media buy becomes that much smarter and more focused around campaigns key performance objectives. In this 30 minute webinar youll gain a clear understanding of how PointRoll enables you to make your campaigns more effective across all placements and devices
Narrowing Down Dynamic Creative and Multi-Variate Optimization with PointRoll from Michael Zarcone
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Point roll Instream Video Webinar Deck Pushin Play On Instream_01.26.12 /slideshow/point-roll-instream-video-webinar-deck-pushin-play-on-instream012612/11281604 pointrollinstreamvideowebinardeckpushinplayoninstream01-26-12-120126140802-phpapp01
With the growing number of online video viewers interacting with in-stream ads, its important to entice and engage these users in one of the most interactive digital advertising platforms today. Standard pre-roll creative is an effective solution, but what other innovative in-stream video formats are available? ]]>

With the growing number of online video viewers interacting with in-stream ads, its important to entice and engage these users in one of the most interactive digital advertising platforms today. Standard pre-roll creative is an effective solution, but what other innovative in-stream video formats are available? ]]>
Thu, 26 Jan 2012 14:08:00 GMT /slideshow/point-roll-instream-video-webinar-deck-pushin-play-on-instream012612/11281604 PointRoll@slideshare.net(PointRoll) Point roll Instream Video Webinar Deck Pushin Play On Instream_01.26.12 PointRoll With the growing number of online video viewers interacting with in-stream ads, its important to entice and engage these users in one of the most interactive digital advertising platforms today. Standard pre-roll creative is an effective solution, but what other innovative in-stream video formats are available? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pointrollinstreamvideowebinardeckpushinplayoninstream01-26-12-120126140802-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With the growing number of online video viewers interacting with in-stream ads, its important to entice and engage these users in one of the most interactive digital advertising platforms today. Standard pre-roll creative is an effective solution, but what other innovative in-stream video formats are available?
Point roll Instream Video Webinar Deck Pushin Play On Instream_01.26.12 from Michael Zarcone
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Point roll webinar_your brand everywhere_december 2011_external /slideshow/point-roll-webinaryour-brand-everywheredecember-2011external/10607122 pointrollwebinaryourbrandeverywheredecember2011external-111215150752-phpapp02
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Thu, 15 Dec 2011 15:07:48 GMT /slideshow/point-roll-webinaryour-brand-everywheredecember-2011external/10607122 PointRoll@slideshare.net(PointRoll) Point roll webinar_your brand everywhere_december 2011_external PointRoll <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pointrollwebinaryourbrandeverywheredecember2011external-111215150752-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Point roll webinar_your brand everywhere_december 2011_external from Michael Zarcone
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BUSTED: Top Myths about Rich Media and Exchange-Traded Media /slideshow/busted-top-myths-about-rich-media-and-exchangetraded-media/9476251 dataxupointrollexchagetradedmediamythbustingwebinar-110929134816-phpapp02
Join Adrian Tompsett of DataXu and Adam Carroll of PointRoll as they team up to answer the big questions and extinguish common myths once and for all, including: Myth: Expandables cant run on exchange-traded media Myth: Exchange-traded media works best for direct-response advertisers not for brand advertisers Myth: Campaign performance is best measured through CPA and CTR Myth: One size creative fits all FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180% View this webinar to hear these and other myths get busted. Youll also hear about recent campaigns featuring both targeted and interactive rich media ads.]]>

Join Adrian Tompsett of DataXu and Adam Carroll of PointRoll as they team up to answer the big questions and extinguish common myths once and for all, including: Myth: Expandables cant run on exchange-traded media Myth: Exchange-traded media works best for direct-response advertisers not for brand advertisers Myth: Campaign performance is best measured through CPA and CTR Myth: One size creative fits all FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180% View this webinar to hear these and other myths get busted. Youll also hear about recent campaigns featuring both targeted and interactive rich media ads.]]>
Thu, 29 Sep 2011 13:48:14 GMT /slideshow/busted-top-myths-about-rich-media-and-exchangetraded-media/9476251 PointRoll@slideshare.net(PointRoll) BUSTED: Top Myths about Rich Media and Exchange-Traded Media PointRoll Join Adrian Tompsett of DataXu and Adam Carroll of PointRoll as they team up to answer the big questions and extinguish common myths once and for all, including: Myth: Expandables cant run on exchange-traded media Myth: Exchange-traded media works best for direct-response advertisers not for brand advertisers Myth: Campaign performance is best measured through CPA and CTR Myth: One size creative fits all FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180% View this webinar to hear these and other myths get busted. Youll also hear about recent campaigns featuring both targeted and interactive rich media ads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dataxupointrollexchagetradedmediamythbustingwebinar-110929134816-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Join Adrian Tompsett of DataXu and Adam Carroll of PointRoll as they team up to answer the big questions and extinguish common myths once and for all, including: Myth: Expandables cant run on exchange-traded media Myth: Exchange-traded media works best for direct-response advertisers not for brand advertisers Myth: Campaign performance is best measured through CPA and CTR Myth: One size creative fits all FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180% View this webinar to hear these and other myths get busted. Youll also hear about recent campaigns featuring both targeted and interactive rich media ads.
BUSTED: Top Myths about Rich Media and Exchange-Traded Media from Michael Zarcone
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Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the Noise /slideshow/point-roll-getnoticedwebinar/8468543 pointrollgetnoticedwebinar-110630075614-phpapp02
Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both. With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance.]]>

Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both. With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance.]]>
Thu, 30 Jun 2011 07:56:10 GMT /slideshow/point-roll-getnoticedwebinar/8468543 PointRoll@slideshare.net(PointRoll) Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the Noise PointRoll Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both. With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pointrollgetnoticedwebinar-110630075614-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Here&#39;s what people don&#39;t like: being yelled at. Here&#39;s what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both. With an introduction by the IAB&#39;s Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll&#39;s Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB&#39;s Rising Stars demonstrate the power of creativity and interactivity in driving performance.
Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the Noise from Michael Zarcone
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Delivering Locally Relevant Advertising Across Screens /slideshow/delivering-locally-relevant-advertising-across-screens/8251312 smartdeliverwebinarfinal-110608162134-phpapp02
Its more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. Its also never been easier. Learn how in our webinar, Delivering Locally Relevant Advertising Across Screens. ]]>

Its more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. Its also never been easier. Learn how in our webinar, Delivering Locally Relevant Advertising Across Screens. ]]>
Wed, 08 Jun 2011 16:21:32 GMT /slideshow/delivering-locally-relevant-advertising-across-screens/8251312 PointRoll@slideshare.net(PointRoll) Delivering Locally Relevant Advertising Across Screens PointRoll Its more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. Its also never been easier. Learn how in our webinar, Delivering Locally Relevant Advertising Across Screens. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smartdeliverwebinarfinal-110608162134-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Its more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. Its also never been easier. Learn how in our webinar, Delivering Locally Relevant Advertising Across Screens.
Delivering Locally Relevant Advertising Across Screens from Michael Zarcone
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Navigating Video Advertising on Every Screen /slideshow/navigating-video-advertising-on-every-screen/7837347 videooneveryscreen-pointrollwebinar-110504155247-phpapp01
Video is a powerful asset for driving activity along the purchase funnel, but how can you use it to start an interactive conversation with your audience and, more importantly, get them to watch it in the first place? Leveraging examples from interactive video campaigns and the latest research, executives from PointRoll and our Open Insights and Included Program partner TubeMogul, a brand-focused video advertising platform, will take a deep dive into video advertising.]]>

Video is a powerful asset for driving activity along the purchase funnel, but how can you use it to start an interactive conversation with your audience and, more importantly, get them to watch it in the first place? Leveraging examples from interactive video campaigns and the latest research, executives from PointRoll and our Open Insights and Included Program partner TubeMogul, a brand-focused video advertising platform, will take a deep dive into video advertising.]]>
Wed, 04 May 2011 15:52:46 GMT /slideshow/navigating-video-advertising-on-every-screen/7837347 PointRoll@slideshare.net(PointRoll) Navigating Video Advertising on Every Screen PointRoll Video is a powerful asset for driving activity along the purchase funnel, but how can you use it to start an interactive conversation with your audience and, more importantly, get them to watch it in the first place? Leveraging examples from interactive video campaigns and the latest research, executives from PointRoll and our Open Insights and Included Program partner TubeMogul, a brand-focused video advertising platform, will take a deep dive into video advertising. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videooneveryscreen-pointrollwebinar-110504155247-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Video is a powerful asset for driving activity along the purchase funnel, but how can you use it to start an interactive conversation with your audience and, more importantly, get them to watch it in the first place? Leveraging examples from interactive video campaigns and the latest research, executives from PointRoll and our Open Insights and Included Program partner TubeMogul, a brand-focused video advertising platform, will take a deep dive into video advertising.
Navigating Video Advertising on Every Screen from Michael Zarcone
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A Recipe for Success: 5 key ingredients for an integrated digital display marketing campaign /slideshow/i-media-meijerempowerfinal/7282945 imediameijerempowerfinal-110316091913-phpapp02
The recipe for a successful digital marketing campaign is built around 5 key ingredients. Learn from PointRoll and Empower MediaMarketing how a leading retailer has crafted innovative, integrated digital campaigns using these 5 key ingredients to create more relevant and actionable consumer experiences.]]>

The recipe for a successful digital marketing campaign is built around 5 key ingredients. Learn from PointRoll and Empower MediaMarketing how a leading retailer has crafted innovative, integrated digital campaigns using these 5 key ingredients to create more relevant and actionable consumer experiences.]]>
Wed, 16 Mar 2011 09:19:11 GMT /slideshow/i-media-meijerempowerfinal/7282945 PointRoll@slideshare.net(PointRoll) A Recipe for Success: 5 key ingredients for an integrated digital display marketing campaign PointRoll The recipe for a successful digital marketing campaign is built around 5 key ingredients. Learn from PointRoll and Empower MediaMarketing how a leading retailer has crafted innovative, integrated digital campaigns using these 5 key ingredients to create more relevant and actionable consumer experiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/imediameijerempowerfinal-110316091913-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The recipe for a successful digital marketing campaign is built around 5 key ingredients. Learn from PointRoll and Empower MediaMarketing how a leading retailer has crafted innovative, integrated digital campaigns using these 5 key ingredients to create more relevant and actionable consumer experiences.
A Recipe for Success: 5 key ingredients for an integrated digital display marketing campaign from Michael Zarcone
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Facebook Strategy for Brands: How to Get Fans and Influence Consumers /slideshow/facebook-strategy-for-brands-how-to-get-fans-and-influence-consumers/7107476 pointrollfacebookstrategieswebinar-110301151303-phpapp02
By now, you likely have a Facebook Page. You may have even added some bells and whistles and maybe even launched some Facebook ads. But does your Facebook strategy only live in Facebook? Or is it truly a component of your overall integrated marketing strategy? Our webinar on Facebook strategy explored what it means to have an integrated Facebook strategy and how you can effectively create genuine engagement with your consumers. ]]>

By now, you likely have a Facebook Page. You may have even added some bells and whistles and maybe even launched some Facebook ads. But does your Facebook strategy only live in Facebook? Or is it truly a component of your overall integrated marketing strategy? Our webinar on Facebook strategy explored what it means to have an integrated Facebook strategy and how you can effectively create genuine engagement with your consumers. ]]>
Tue, 01 Mar 2011 15:13:02 GMT /slideshow/facebook-strategy-for-brands-how-to-get-fans-and-influence-consumers/7107476 PointRoll@slideshare.net(PointRoll) Facebook Strategy for Brands: How to Get Fans and Influence Consumers PointRoll By now, you likely have a Facebook Page. You may have even added some bells and whistles and maybe even launched some Facebook ads. But does your Facebook strategy only live in Facebook? Or is it truly a component of your overall integrated marketing strategy? Our webinar on Facebook strategy explored what it means to have an integrated Facebook strategy and how you can effectively create genuine engagement with your consumers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pointrollfacebookstrategieswebinar-110301151303-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> By now, you likely have a Facebook Page. You may have even added some bells and whistles and maybe even launched some Facebook ads. But does your Facebook strategy only live in Facebook? Or is it truly a component of your overall integrated marketing strategy? Our webinar on Facebook strategy explored what it means to have an integrated Facebook strategy and how you can effectively create genuine engagement with your consumers.
Facebook Strategy for Brands: How to Get Fans and Influence Consumers from Michael Zarcone
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Social Commerce: What Now? /slideshow/social-commerce-what-now/6711876 social-commerce-webinar-110126122628-phpapp01
Social Commerce is a hot topic in digital marketing these days with a lot of questions about the opportunities available to brands through Facebook and how to capitalize on them now. Vikram Sharma, CEO of ShopLocal, the retail division of PointRoll, along with Adgregate Markets, the leading social commerce solutions provider, discuss many aspects of Social Commerce including: Social commerce as a component of your Facebook strategy Future trends in social commerce Social commerce vs. e-commerce as a channel Marketing tools that tie directly into the Facebook social graph The new ShopFans 2.0 social promotion features How marketers can generate ROI in Facebook ]]>

Social Commerce is a hot topic in digital marketing these days with a lot of questions about the opportunities available to brands through Facebook and how to capitalize on them now. Vikram Sharma, CEO of ShopLocal, the retail division of PointRoll, along with Adgregate Markets, the leading social commerce solutions provider, discuss many aspects of Social Commerce including: Social commerce as a component of your Facebook strategy Future trends in social commerce Social commerce vs. e-commerce as a channel Marketing tools that tie directly into the Facebook social graph The new ShopFans 2.0 social promotion features How marketers can generate ROI in Facebook ]]>
Wed, 26 Jan 2011 12:26:17 GMT /slideshow/social-commerce-what-now/6711876 PointRoll@slideshare.net(PointRoll) Social Commerce: What Now? PointRoll Social Commerce is a hot topic in digital marketing these days with a lot of questions about the opportunities available to brands through Facebook and how to capitalize on them now. Vikram Sharma, CEO of ShopLocal, the retail division of PointRoll, along with Adgregate Markets, the leading social commerce solutions provider, discuss many aspects of Social Commerce including: Social commerce as a component of your Facebook strategy Future trends in social commerce Social commerce vs. e-commerce as a channel Marketing tools that tie directly into the Facebook social graph The new ShopFans 2.0 social promotion features How marketers can generate ROI in Facebook <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/social-commerce-webinar-110126122628-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social Commerce is a hot topic in digital marketing these days with a lot of questions about the opportunities available to brands through Facebook and how to capitalize on them now. Vikram Sharma, CEO of ShopLocal, the retail division of PointRoll, along with Adgregate Markets, the leading social commerce solutions provider, discuss many aspects of Social Commerce including: Social commerce as a component of your Facebook strategy Future trends in social commerce Social commerce vs. e-commerce as a channel Marketing tools that tie directly into the Facebook social graph The new ShopFans 2.0 social promotion features How marketers can generate ROI in Facebook
Social Commerce: What Now? from Michael Zarcone
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Back to School Webinar: A Crash Course In Digital Marketing Opportunities You May Be Missing out On /slideshow/back-to-school-webinar-a-crash-course-in-digital-marketing-opportunities-you-may-be-missing-out-on/5100902 btswebinar1008261-100831161726-phpapp01
Capitalize on Back-to-School spending this year by leveraging PointRoll's research into consumer buying behavior. Join PointRoll and ShopLocal during this free, interactive webinar to learn about: Untapped opportunities to reach interested and engaged customers Correlations between advertising and activity on marketers' sites Valuable insights into consumer behavior and consumer profiles While many marketers' 2010 back-to-school marketing plans are already underway, these findings can be put into play with existing campaigns for incremental gains. Join Jamie Ray, VP of Retail for PointRoll/ShopLocal, and Adam Harris, Manager of Business Development and Analytics at PointRoll, for this deep dive into consumer behavior during back-to-school season.]]>

Capitalize on Back-to-School spending this year by leveraging PointRoll's research into consumer buying behavior. Join PointRoll and ShopLocal during this free, interactive webinar to learn about: Untapped opportunities to reach interested and engaged customers Correlations between advertising and activity on marketers' sites Valuable insights into consumer behavior and consumer profiles While many marketers' 2010 back-to-school marketing plans are already underway, these findings can be put into play with existing campaigns for incremental gains. Join Jamie Ray, VP of Retail for PointRoll/ShopLocal, and Adam Harris, Manager of Business Development and Analytics at PointRoll, for this deep dive into consumer behavior during back-to-school season.]]>
Tue, 31 Aug 2010 16:17:18 GMT /slideshow/back-to-school-webinar-a-crash-course-in-digital-marketing-opportunities-you-may-be-missing-out-on/5100902 PointRoll@slideshare.net(PointRoll) Back to School Webinar: A Crash Course In Digital Marketing Opportunities You May Be Missing out On PointRoll Capitalize on Back-to-School spending this year by leveraging PointRoll's research into consumer buying behavior. Join PointRoll and ShopLocal during this free, interactive webinar to learn about: Untapped opportunities to reach interested and engaged customers Correlations between advertising and activity on marketers' sites Valuable insights into consumer behavior and consumer profiles While many marketers' 2010 back-to-school marketing plans are already underway, these findings can be put into play with existing campaigns for incremental gains. Join Jamie Ray, VP of Retail for PointRoll/ShopLocal, and Adam Harris, Manager of Business Development and Analytics at PointRoll, for this deep dive into consumer behavior during back-to-school season. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/btswebinar1008261-100831161726-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Capitalize on Back-to-School spending this year by leveraging PointRoll&#39;s research into consumer buying behavior. Join PointRoll and ShopLocal during this free, interactive webinar to learn about: Untapped opportunities to reach interested and engaged customers Correlations between advertising and activity on marketers&#39; sites Valuable insights into consumer behavior and consumer profiles While many marketers&#39; 2010 back-to-school marketing plans are already underway, these findings can be put into play with existing campaigns for incremental gains. Join Jamie Ray, VP of Retail for PointRoll/ShopLocal, and Adam Harris, Manager of Business Development and Analytics at PointRoll, for this deep dive into consumer behavior during back-to-school season.
Back to School Webinar: A Crash Course In Digital Marketing Opportunities You May Be Missing out On from Michael Zarcone
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https://cdn.slidesharecdn.com/profile-photo-PointRoll-48x48.jpg?cb=1523337961 Its funny what's happening to us. Our lives have become digital. Our friends, now virtual. And everything you ever wanted to know is just a click away. Experiencing the world through endless second hand information isnt enough. If we want authenticity, we have to create it. - Travice Rice Please visit my online portfolio at www.behance.net/younation www.younation.com https://cdn.slidesharecdn.com/ss_thumbnails/saasmarketingmodel-160205192129-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/saas-inbound-marketing-starter-kit/57935224 SaaS Inbound Marketing... https://cdn.slidesharecdn.com/ss_thumbnails/holidaywebinarv5-130925153922-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/holiday-webinar-v5/26552896 Gift Wrapping Holiday ... https://cdn.slidesharecdn.com/ss_thumbnails/6monthsinfinal-130709160008-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/6-months-infinal/24072185 6 Months in: Whats Wo...