�ݺ�ߣshows by User: PollyPospelova

�ݺ�ߣshows by User: PollyPospelova / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: PollyPospelova / Thu, 06 Feb 2020 23:59:43 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: PollyPospelova Subdomains vs. Subfolders and ccTLDs vs. TLDs for SEO /slideshow/subdomains-vs-subfolders-and-cctlds-vs-tlds-for-seo/227176846 techseowomen2020-200206235943
This talk will be about structuring content and configuring multi-territory sites. I will cover two questions that repeatedly come up in the SEO world and remain a challenge for many brands. Question 1 - Should you put your content on a sub-domain or in a sub-folder? This question keeps coming up and Google assures us that it is becoming better at associating content on a sub-domain with the main domain. I will present evidence proving that putting your content in a sub-folder instead of a sub-domain delivers a considerable boost in domain authority, rankings and search traffic. Question 2 - Should you structure your multi-territory site under multiple ccTLDs or a single TLDs with sub-folders for country-specific content? ccTLDs are a strong way to show search engines and users that your site content is specifically targeted to a certain territory and should appear on SERPs in that area. But, because they are seen by search engine crawlers as entirely separate sites, any link equity passed to one ccTLD site stays there and it does not impact the other site. So, if you're promoting several sites, you'll need to build up the authority of each ccTLD, which is often not financially viable. I will present evidence that hosting your country-specific content on a single TLD in sub-folders means that any link equity built will impact all sites. In this talk want to focus on how you can maximise your potential SEO benefit while minimising costs. ]]>
This talk will be about structuring content and configuring multi-territory sites. I will cover two questions that repeatedly come up in the SEO world and remain a challenge for many brands. Question 1 - Should you put your content on a sub-domain or in a sub-folder? This question keeps coming up and Google assures us that it is becoming better at associating content on a sub-domain with the main domain. I will present evidence proving that putting your content in a sub-folder instead of a sub-domain delivers a considerable boost in domain authority, rankings and search traffic. Question 2 - Should you structure your multi-territory site under multiple ccTLDs or a single TLDs with sub-folders for country-specific content? ccTLDs are a strong way to show search engines and users that your site content is specifically targeted to a certain territory and should appear on SERPs in that area. But, because they are seen by search engine crawlers as entirely separate sites, any link equity passed to one ccTLD site stays there and it does not impact the other site. So, if you're promoting several sites, you'll need to build up the authority of each ccTLD, which is often not financially viable. I will present evidence that hosting your country-specific content on a single TLD in sub-folders means that any link equity built will impact all sites. In this talk want to focus on how you can maximise your potential SEO benefit while minimising costs. ]]> Thu, 06 Feb 2020 23:59:43 GMT /slideshow/subdomains-vs-subfolders-and-cctlds-vs-tlds-for-seo/227176846 PollyPospelova@slideshare.net(PollyPospelova) Subdomains vs. Subfolders and ccTLDs vs. TLDs for SEO PollyPospelova This talk will be about structuring content and configuring multi-territory sites. I will cover two questions that repeatedly come up in the SEO world and remain a challenge for many brands. Question 1 - Should you put your content on a sub-domain or in a sub-folder? This question keeps coming up and Google assures us that it is becoming better at associating content on a sub-domain with the main domain. I will present evidence proving that putting your content in a sub-folder instead of a sub-domain delivers a considerable boost in domain authority, rankings and search traffic. Question 2 - Should you structure your multi-territory site under multiple ccTLDs or a single TLDs with sub-folders for country-specific content? ccTLDs are a strong way to show search engines and users that your site content is specifically targeted to a certain territory and should appear on SERPs in that area. But, because they are seen by search engine crawlers as entirely separate sites, any link equity passed to one ccTLD site stays there and it does not impact the other site. So, if you're promoting several sites, you'll need to build up the authority of each ccTLD, which is often not financially viable. I will present evidence that hosting your country-specific content on a single TLD in sub-folders means that any link equity built will impact all sites. In this talk want to focus on how you can maximise your potential SEO benefit while minimising costs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/techseowomen2020-200206235943-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This talk will be about structuring content and configuring multi-territory sites. I will cover two questions that repeatedly come up in the SEO world and remain a challenge for many brands. Question 1 - Should you put your content on a sub-domain or in a sub-folder? This question keeps coming up and Google assures us that it is becoming better at associating content on a sub-domain with the main domain. I will present evidence proving that putting your content in a sub-folder instead of a sub-domain delivers a considerable boost in domain authority, rankings and search traffic. Question 2 - Should you structure your multi-territory site under multiple ccTLDs or a single TLDs with sub-folders for country-specific content? ccTLDs are a strong way to show search engines and users that your site content is specifically targeted to a certain territory and should appear on SERPs in that area. But, because they are seen by search engine crawlers as entirely separate sites, any link equity passed to one ccTLD site stays there and it does not impact the other site. So, if you're promoting several sites, you'll need to build up the authority of each ccTLD, which is often not financially viable. I will present evidence that hosting your country-specific content on a single TLD in sub-folders means that any link equity built will impact all sites. In this talk want to focus on how you can maximise your potential SEO benefit while minimising costs.

Subdomains vs. Subfolders and ccTLDs vs. TLDs for SEO from Polly Pospelova

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0 Page speed optimisation: No more fake CDNs! /slideshow/page-speed-optimisation-no-more-fake-cdns/188577706 pagespeedoptimisation-nomorefakecdns-191030131423
This presentation is useful for anyone looking into speeding up your website or simply want to know more about this subject. It covers: - What is a CDN. - How a CDN helps SEO. - How SEOs use CDNs. - How to stop relying on fake CDNs. As SEO specialists, we all want to achieve better ranking in the SERPs. Even with Google's recent design changes with paid listings, a lot of businesses still rely a lot on organic search as it is still proving to drive results on a daily basis. Besides creating relevant useful and original content, trustworthiness, backlinks, and other authority signals, speeding up your website is a great way to help Google index your site faster and rank higher. Implementing a content delivery network (CDN) is often seen by SEOs as easy way to see faster speeds and help improve your SEO. However this presentation demonstrates that with HTTP2 the use of fake CDNs is no longer necessary. View the slides to learn more. ]]>
This presentation is useful for anyone looking into speeding up your website or simply want to know more about this subject. It covers: - What is a CDN. - How a CDN helps SEO. - How SEOs use CDNs. - How to stop relying on fake CDNs. As SEO specialists, we all want to achieve better ranking in the SERPs. Even with Google's recent design changes with paid listings, a lot of businesses still rely a lot on organic search as it is still proving to drive results on a daily basis. Besides creating relevant useful and original content, trustworthiness, backlinks, and other authority signals, speeding up your website is a great way to help Google index your site faster and rank higher. Implementing a content delivery network (CDN) is often seen by SEOs as easy way to see faster speeds and help improve your SEO. However this presentation demonstrates that with HTTP2 the use of fake CDNs is no longer necessary. View the slides to learn more. ]]> Wed, 30 Oct 2019 13:14:23 GMT /slideshow/page-speed-optimisation-no-more-fake-cdns/188577706 PollyPospelova@slideshare.net(PollyPospelova) Page speed optimisation: No more fake CDNs! PollyPospelova This presentation is useful for anyone looking into speeding up your website or simply want to know more about this subject. It covers: - What is a CDN. - How a CDN helps SEO. - How SEOs use CDNs. - How to stop relying on fake CDNs. As SEO specialists, we all want to achieve better ranking in the SERPs. Even with Google's recent design changes with paid listings, a lot of businesses still rely a lot on organic search as it is still proving to drive results on a daily basis. Besides creating relevant useful and original content, trustworthiness, backlinks, and other authority signals, speeding up your website is a great way to help Google index your site faster and rank higher. Implementing a content delivery network (CDN) is often seen by SEOs as easy way to see faster speeds and help improve your SEO. However this presentation demonstrates that with HTTP2 the use of fake CDNs is no longer necessary. View the slides to learn more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pagespeedoptimisation-nomorefakecdns-191030131423-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This presentation is useful for anyone looking into speeding up your website or simply want to know more about this subject. It covers: - What is a CDN. - How a CDN helps SEO. - How SEOs use CDNs. - How to stop relying on fake CDNs. As SEO specialists, we all want to achieve better ranking in the SERPs. Even with Google's recent design changes with paid listings, a lot of businesses still rely a lot on organic search as it is still proving to drive results on a daily basis. Besides creating relevant useful and original content, trustworthiness, backlinks, and other authority signals, speeding up your website is a great way to help Google index your site faster and rank higher. Implementing a content delivery network (CDN) is often seen by SEOs as easy way to see faster speeds and help improve your SEO. However this presentation demonstrates that with HTTP2 the use of fake CDNs is no longer necessary. View the slides to learn more.

Page speed optimisation: No more fake CDNs! from Polly Pospelova

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0 How to hack rankings with page speed optimisation /slideshow/how-to-hack-rankings-with-page-speed-optimisation/150917258 howtohackrankingswithpagespeedoptimisation-190620162138
Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly will share exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples. Polly’s ambition for this talk is to inspire the audience. She will share a few reasons why speed and performance are important and why they shouldn’t be underestimated. So if you really want to get ahead of your competition with just a few tactical changes, come to see Polly’s talk to get new ideas to take away and implement immediately.]]>
Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly will share exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples. Polly’s ambition for this talk is to inspire the audience. She will share a few reasons why speed and performance are important and why they shouldn’t be underestimated. So if you really want to get ahead of your competition with just a few tactical changes, come to see Polly’s talk to get new ideas to take away and implement immediately.]]> Thu, 20 Jun 2019 16:21:37 GMT /slideshow/how-to-hack-rankings-with-page-speed-optimisation/150917258 PollyPospelova@slideshare.net(PollyPospelova) How to hack rankings with page speed optimisation PollyPospelova Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly will share exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples. Polly’s ambition for this talk is to inspire the audience. She will share a few reasons why speed and performance are important and why they shouldn’t be underestimated. So if you really want to get ahead of your competition with just a few tactical changes, come to see Polly’s talk to get new ideas to take away and implement immediately. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtohackrankingswithpagespeedoptimisation-190620162138-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly will share exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples. Polly’s ambition for this talk is to inspire the audience. She will share a few reasons why speed and performance are important and why they shouldn’t be underestimated. So if you really want to get ahead of your competition with just a few tactical changes, come to see Polly’s talk to get new ideas to take away and implement immediately.

How to hack rankings with page speed optimisation from Polly Pospelova

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0 How To Get a 100% Lighthouse Performance Score /slideshow/how-to-get-a-100-lighthouse-performance-score/140574778 howtogeta100lighthouseperformancescore-pollypospelovav5-190412120835
This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts.]]>
This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts.]]> Fri, 12 Apr 2019 12:08:35 GMT /slideshow/how-to-get-a-100-lighthouse-performance-score/140574778 PollyPospelova@slideshare.net(PollyPospelova) How To Get a 100% Lighthouse Performance Score PollyPospelova This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtogeta100lighthouseperformancescore-pollypospelovav5-190412120835-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts.

How To Get a 100% Lighthouse Performance Score from Polly Pospelova

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0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/techseowomen2020-200206235943-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/subdomains-vs-subfolders-and-cctlds-vs-tlds-for-seo/227176846 Subdomains vs. Subfold... https://cdn.slidesharecdn.com/ss_thumbnails/pagespeedoptimisation-nomorefakecdns-191030131423-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/page-speed-optimisation-no-more-fake-cdns/188577706 Page speed optimisatio... https://cdn.slidesharecdn.com/ss_thumbnails/howtohackrankingswithpagespeedoptimisation-190620162138-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-hack-rankings-with-page-speed-optimisation/150917258 How to hack rankings w...