�ݺ�ߣshows by User: PubMatic

�ݺ�ߣshows by User: PubMatic / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: PubMatic / Tue, 14 Jun 2016 15:51:58 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: PubMatic mPOV3 Crafting Mobile Moments: The Union Between Creativity and Automation /slideshow/mpov3-crafting-mobile-moments-the-union-between-creativity-and-automation/63058114 pubmaticmpov3craftingmobilemomentsjun2016-160614155159
The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context. Getting the most out of a small mobile screen is far more challenging than with other platforms. The biggest challenge is that a consumer’s state of mind and intent during this ephemeral moment is far less predictable than when a consumer is on a desktop at work or on the couch watching television. In order for advertisers to serve relevant content and marketing messages on mobile devices, they need to understand these points in time and collaborate to target them more deliberately than on other platforms. In order to successfully create these mobile moments, publishers and advertisers need to understand three key components: 1) the dynamics between mobile web and mobile app usage, 2) how consumers are spending time on their mobile devices and 3) how to use technographic data (i.e. data sourced directly from a mobile device), such as geolocation data, device ID and browser type as a substitute for cookie targeting. (More detail on this in the full report.) PubMatic today released the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation, which illustrates a three-prong framework that can help publishers and advertisers collaborate on constructing a mobile moment:]]>
The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context. Getting the most out of a small mobile screen is far more challenging than with other platforms. The biggest challenge is that a consumer’s state of mind and intent during this ephemeral moment is far less predictable than when a consumer is on a desktop at work or on the couch watching television. In order for advertisers to serve relevant content and marketing messages on mobile devices, they need to understand these points in time and collaborate to target them more deliberately than on other platforms. In order to successfully create these mobile moments, publishers and advertisers need to understand three key components: 1) the dynamics between mobile web and mobile app usage, 2) how consumers are spending time on their mobile devices and 3) how to use technographic data (i.e. data sourced directly from a mobile device), such as geolocation data, device ID and browser type as a substitute for cookie targeting. (More detail on this in the full report.) PubMatic today released the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation, which illustrates a three-prong framework that can help publishers and advertisers collaborate on constructing a mobile moment:]]> Tue, 14 Jun 2016 15:51:58 GMT /slideshow/mpov3-crafting-mobile-moments-the-union-between-creativity-and-automation/63058114 PubMatic@slideshare.net(PubMatic) mPOV3 Crafting Mobile Moments: The Union Between Creativity and Automation PubMatic The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context. Getting the most out of a small mobile screen is far more challenging than with other platforms. The biggest challenge is that a consumer’s state of mind and intent during this ephemeral moment is far less predictable than when a consumer is on a desktop at work or on the couch watching television. In order for advertisers to serve relevant content and marketing messages on mobile devices, they need to understand these points in time and collaborate to target them more deliberately than on other platforms. In order to successfully create these mobile moments, publishers and advertisers need to understand three key components: 1) the dynamics between mobile web and mobile app usage, 2) how consumers are spending time on their mobile devices and 3) how to use technographic data (i.e. data sourced directly from a mobile device), such as geolocation data, device ID and browser type as a substitute for cookie targeting. (More detail on this in the full report.) PubMatic today released the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation, which illustrates a three-prong framework that can help publishers and advertisers collaborate on constructing a mobile moment: <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubmaticmpov3craftingmobilemomentsjun2016-160614155159-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The world is generating a near infinite supply of mobile ad impressions. U.S. consumers, alone, are estimated to collectively generate eight billion “mobile moments” per day, which means an average of 46 glances at a mobile phone per consumer every day.[1] Simply put, a “mobile moment” is that instance in which a person pulls out a mobile device to get what he or she wants, immediately and in context. Getting the most out of a small mobile screen is far more challenging than with other platforms. The biggest challenge is that a consumer’s state of mind and intent during this ephemeral moment is far less predictable than when a consumer is on a desktop at work or on the couch watching television. In order for advertisers to serve relevant content and marketing messages on mobile devices, they need to understand these points in time and collaborate to target them more deliberately than on other platforms. In order to successfully create these mobile moments, publishers and advertisers need to understand three key components: 1) the dynamics between mobile web and mobile app usage, 2) how consumers are spending time on their mobile devices and 3) how to use technographic data (i.e. data sourced directly from a mobile device), such as geolocation data, device ID and browser type as a substitute for cookie targeting. (More detail on this in the full report.) PubMatic today released the third in a series of three mobile point-of-view (mPOV) studies, Crafting Mobile Moments: The Union Between Creativity and Automation, which illustrates a three-prong framework that can help publishers and advertisers collaborate on constructing a mobile moment:

mPOV3 Crafting Mobile Moments: The Union Between Creativity and Automation from PubMatic

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0 3 Ways Benchmarking Data Can Save the Day for Publishers /slideshow/save-the-day-infographic-v5/50007530 savethedayinfographic-v5-150630141046-lva1-app6891
Infographic on Benchmarking Analytics for Publishers]]>
Infographic on Benchmarking Analytics for Publishers]]> Tue, 30 Jun 2015 14:10:46 GMT /slideshow/save-the-day-infographic-v5/50007530 PubMatic@slideshare.net(PubMatic) Three Ways Benchmarking Data Can Save the Day for Publishers (Infographic) PubMatic Infographic on Benchmarking Analytics for Publishers <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/savethedayinfographic-v5-150630141046-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Infographic on Benchmarking Analytics for Publishers

Three Ways Benchmarking Data Can Save the Day for Publishers (Infographic) from PubMatic

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0 A Field Guide to Programmatic Publishers /slideshow/type-of-publisher-presentation/48862823 typeofpublisherpresentation-150601215757-lva1-app6892
When publishers are considering their programmatic strategy, they need to make a number of important decisions. In the early days of programmatic, publishers made many of these decisions on the fly. However, as the real-time ad sales market matures some clearer patterns have evolved for how publishers manage their overall strategy. We have identified seven categories of publishers – each reflecting a different approach to creating opportunity from the real-time ad sales marketplace. While there are a variety of approaches to balancing revenue goals with customer experience, we tried to broadly define these categories so that most publishers will be able to determine where they fit.]]>
When publishers are considering their programmatic strategy, they need to make a number of important decisions. In the early days of programmatic, publishers made many of these decisions on the fly. However, as the real-time ad sales market matures some clearer patterns have evolved for how publishers manage their overall strategy. We have identified seven categories of publishers – each reflecting a different approach to creating opportunity from the real-time ad sales marketplace. While there are a variety of approaches to balancing revenue goals with customer experience, we tried to broadly define these categories so that most publishers will be able to determine where they fit.]]> Mon, 01 Jun 2015 21:57:57 GMT /slideshow/type-of-publisher-presentation/48862823 PubMatic@slideshare.net(PubMatic) A Field Guide to Programmatic Publishers PubMatic When publishers are considering their programmatic strategy, they need to make a number of important decisions. In the early days of programmatic, publishers made many of these decisions on the fly. However, as the real-time ad sales market matures some clearer patterns have evolved for how publishers manage their overall strategy. We have identified seven categories of publishers – each reflecting a different approach to creating opportunity from the real-time ad sales marketplace. While there are a variety of approaches to balancing revenue goals with customer experience, we tried to broadly define these categories so that most publishers will be able to determine where they fit. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/typeofpublisherpresentation-150601215757-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> When publishers are considering their programmatic strategy, they need to make a number of important decisions. In the early days of programmatic, publishers made many of these decisions on the fly. However, as the real-time ad sales market matures some clearer patterns have evolved for how publishers manage their overall strategy. We have identified seven categories of publishers – each reflecting a different approach to creating opportunity from the real-time ad sales marketplace. While there are a variety of approaches to balancing revenue goals with customer experience, we tried to broadly define these categories so that most publishers will be able to determine where they fit.

A Field Guide to Programmatic Publishers from PubMatic

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0 https://cdn.slidesharecdn.com/profile-photo-PubMatic-48x48.jpg?cb=1528316903 PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company's marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. www.pubmatic.com https://cdn.slidesharecdn.com/ss_thumbnails/pubmaticmpov3craftingmobilemomentsjun2016-160614155159-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mpov3-crafting-mobile-moments-the-union-between-creativity-and-automation/63058114 mPOV3 Crafting Mobile ... https://cdn.slidesharecdn.com/ss_thumbnails/savethedayinfographic-v5-150630141046-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/save-the-day-infographic-v5/50007530 Three Ways Benchmarkin... https://cdn.slidesharecdn.com/ss_thumbnails/typeofpublisherpresentation-150601215757-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/type-of-publisher-presentation/48862823 A Field Guide to Progr...