�ݺ�ߣshows by User: PublishingSmarter

�ݺ�ߣshows by User: PublishingSmarter / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: PublishingSmarter / Wed, 07 Oct 2020 17:19:29 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: PublishingSmarter Automating DITA Publishing: How Gulfstream Publishes Style-rich, Interactive PDFs from DITA /slideshow/automating-dita-publishing-how-gulfstream-publishes-stylerich-interactive-pdfs-from-dita/238782510 gulfstreampublishingsmarterautomatingditapublishinghowgulfstreampublishinteractivepdfs-201007171929
If you have watched a TV show or movie in which characters travel the world in a Gulfstream, you have seen a company that elevates aviation to an art form. Sleek lines, luxurious cabins, and an ongoing pursuit of excellence are what we see onscreen. Behind the scenes, there is DITA. Flight manuals, operators manuals, handbooks, and other content is sourced from one set of DITA materials. Gulfstream then publishes it in a system to PDF that is as functional, professional, and sharp looking as the airplanes they support. How Gulfstream is doing this, though, is another story. It includes highs and lows of discovery, challenge, and success from open communications between partners. The experience of delivering the best looking and the best functioning documentation in the industry means months of effort to create a push-button approach to convert a DITA map to a finished digital PDF that provides a complete solution to online documentation for the cockpit. This story is a continuing exploration of the boundaries of automation, compliance, design, and a desire to enhance the usability (and the re-usability) of content from creation to the final delivery. See how it works and what DITA can do to change the way we fly.]]>
If you have watched a TV show or movie in which characters travel the world in a Gulfstream, you have seen a company that elevates aviation to an art form. Sleek lines, luxurious cabins, and an ongoing pursuit of excellence are what we see onscreen. Behind the scenes, there is DITA. Flight manuals, operators manuals, handbooks, and other content is sourced from one set of DITA materials. Gulfstream then publishes it in a system to PDF that is as functional, professional, and sharp looking as the airplanes they support. How Gulfstream is doing this, though, is another story. It includes highs and lows of discovery, challenge, and success from open communications between partners. The experience of delivering the best looking and the best functioning documentation in the industry means months of effort to create a push-button approach to convert a DITA map to a finished digital PDF that provides a complete solution to online documentation for the cockpit. This story is a continuing exploration of the boundaries of automation, compliance, design, and a desire to enhance the usability (and the re-usability) of content from creation to the final delivery. See how it works and what DITA can do to change the way we fly.]]> Wed, 07 Oct 2020 17:19:29 GMT /slideshow/automating-dita-publishing-how-gulfstream-publishes-stylerich-interactive-pdfs-from-dita/238782510 PublishingSmarter@slideshare.net(PublishingSmarter) Automating DITA Publishing: How Gulfstream Publishes Style-rich, Interactive PDFs from DITA PublishingSmarter If you have watched a TV show or movie in which characters travel the world in a Gulfstream, you have seen a company that elevates aviation to an art form. Sleek lines, luxurious cabins, and an ongoing pursuit of excellence are what we see onscreen. Behind the scenes, there is DITA. Flight manuals, operators manuals, handbooks, and other content is sourced from one set of DITA materials. Gulfstream then publishes it in a system to PDF that is as functional, professional, and sharp looking as the airplanes they support. How Gulfstream is doing this, though, is another story. It includes highs and lows of discovery, challenge, and success from open communications between partners. The experience of delivering the best looking and the best functioning documentation in the industry means months of effort to create a push-button approach to convert a DITA map to a finished digital PDF that provides a complete solution to online documentation for the cockpit. This story is a continuing exploration of the boundaries of automation, compliance, design, and a desire to enhance the usability (and the re-usability) of content from creation to the final delivery. See how it works and what DITA can do to change the way we fly. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gulfstreampublishingsmarterautomatingditapublishinghowgulfstreampublishinteractivepdfs-201007171929-thumbnail.jpg?width=120&height=120&fit=bounds" /> If you have watched a TV show or movie in which characters travel the world in a Gulfstream, you have seen a company that elevates aviation to an art form. Sleek lines, luxurious cabins, and an ongoing pursuit of excellence are what we see onscreen. Behind the scenes, there is DITA. Flight manuals, operators manuals, handbooks, and other content is sourced from one set of DITA materials. Gulfstream then publishes it in a system to PDF that is as functional, professional, and sharp looking as the airplanes they support. How Gulfstream is doing this, though, is another story. It includes highs and lows of discovery, challenge, and success from open communications between partners. The experience of delivering the best looking and the best functioning documentation in the industry means months of effort to create a push-button approach to convert a DITA map to a finished digital PDF that provides a complete solution to online documentation for the cockpit. This story is a continuing exploration of the boundaries of automation, compliance, design, and a desire to enhance the usability (and the re-usability) of content from creation to the final delivery. See how it works and what DITA can do to change the way we fly.

Automating DITA Publishing: How Gulfstream Publishes Style-rich, Interactive PDFs from DITA from Publishing Smarter

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0 Lessons Learned... Migration to DITA During Corporate Acquisitions /slideshow/lessons-learned-migration-to-dita-during-corporate-acquisitions/238765227 broadcompublishingsmarterlessonslearnedmigrationtoditaduringcorporateacquisitions-201006160922
Jo'lene and Bernard explore how important the ability to migrate content during a corporate acquisition is and how DITA can make that a reality.]]>
Jo'lene and Bernard explore how important the ability to migrate content during a corporate acquisition is and how DITA can make that a reality.]]> Tue, 06 Oct 2020 16:09:22 GMT /slideshow/lessons-learned-migration-to-dita-during-corporate-acquisitions/238765227 PublishingSmarter@slideshare.net(PublishingSmarter) Lessons Learned... Migration to DITA During Corporate Acquisitions PublishingSmarter Jo'lene and Bernard explore how important the ability to migrate content during a corporate acquisition is and how DITA can make that a reality. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/broadcompublishingsmarterlessonslearnedmigrationtoditaduringcorporateacquisitions-201006160922-thumbnail.jpg?width=120&height=120&fit=bounds" /> Jo'lene and Bernard explore how important the ability to migrate content during a corporate acquisition is and how DITA can make that a reality.

Lessons Learned... Migration to DITA During Corporate Acquisitions from Publishing Smarter

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0 Convince Management to Invest in a CCMS (Lessons learned) /slideshow/convince-management-to-invest-in-a-ccms-lessons-learned/235859634 convincemanagementtoinvestinaccmslessonslearned-200618182401
You are keenly aware of the benefits of a Component Content Management System (CCMS). Next steps; develop a business case to present to management. Answering their questions about an important investment decision means prepping for their key questions. This webinar presents you with questions management may ask, information on researching answers, and guidance on how to make your case. Learn through stories of companies and people who have a CCMS. Hear what they did to convince their management teams to make the long term investments that pay dividends for years to come. ]]>
You are keenly aware of the benefits of a Component Content Management System (CCMS). Next steps; develop a business case to present to management. Answering their questions about an important investment decision means prepping for their key questions. This webinar presents you with questions management may ask, information on researching answers, and guidance on how to make your case. Learn through stories of companies and people who have a CCMS. Hear what they did to convince their management teams to make the long term investments that pay dividends for years to come. ]]> Thu, 18 Jun 2020 18:24:01 GMT /slideshow/convince-management-to-invest-in-a-ccms-lessons-learned/235859634 PublishingSmarter@slideshare.net(PublishingSmarter) Convince Management to Invest in a CCMS (Lessons learned) PublishingSmarter You are keenly aware of the benefits of a Component Content Management System (CCMS). Next steps; develop a business case to present to management. Answering their questions about an important investment decision means prepping for their key questions. This webinar presents you with questions management may ask, information on researching answers, and guidance on how to make your case. Learn through stories of companies and people who have a CCMS. Hear what they did to convince their management teams to make the long term investments that pay dividends for years to come. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/convincemanagementtoinvestinaccmslessonslearned-200618182401-thumbnail.jpg?width=120&height=120&fit=bounds" /> You are keenly aware of the benefits of a Component Content Management System (CCMS). Next steps; develop a business case to present to management. Answering their questions about an important investment decision means prepping for their key questions. This webinar presents you with questions management may ask, information on researching answers, and guidance on how to make your case. Learn through stories of companies and people who have a CCMS. Hear what they did to convince their management teams to make the long term investments that pay dividends for years to come.

Convince Management to Invest in a CCMS (Lessons learned) from Publishing Smarter

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0 Content Strategy: Adobe Day at LavaCon 2019 /slideshow/content-strategy-adobe-day-at-lavacon-2019/187615348 contentstrategy-191028051622
Develop key components of a content strategy Connect the implementation of the strategy with Improved workflows for creating, managing, and publishing content Reduction of risk in lack of compliance, inconsistency, missing information Generation of revenue through effective multi-channel content delivery Ask (and answer) questions related to tool selection Hands-on with FrameMaker and DITA to create topics Publish PDF and HTML5 formats Implement an Adobe Experience Manager-based solution to ingest, manage, and publish content]]>
Develop key components of a content strategy Connect the implementation of the strategy with Improved workflows for creating, managing, and publishing content Reduction of risk in lack of compliance, inconsistency, missing information Generation of revenue through effective multi-channel content delivery Ask (and answer) questions related to tool selection Hands-on with FrameMaker and DITA to create topics Publish PDF and HTML5 formats Implement an Adobe Experience Manager-based solution to ingest, manage, and publish content]]> Mon, 28 Oct 2019 05:16:22 GMT /slideshow/content-strategy-adobe-day-at-lavacon-2019/187615348 PublishingSmarter@slideshare.net(PublishingSmarter) Content Strategy: Adobe Day at LavaCon 2019 PublishingSmarter Develop key components of a content strategy Connect the implementation of the strategy with Improved workflows for creating, managing, and publishing content Reduction of risk in lack of compliance, inconsistency, missing information Generation of revenue through effective multi-channel content delivery Ask (and answer) questions related to tool selection Hands-on with FrameMaker and DITA to create topics Publish PDF and HTML5 formats Implement an Adobe Experience Manager-based solution to ingest, manage, and publish content <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategy-191028051622-thumbnail.jpg?width=120&height=120&fit=bounds" /> Develop key components of a content strategy Connect the implementation of the strategy with Improved workflows for creating, managing, and publishing content Reduction of risk in lack of compliance, inconsistency, missing information Generation of revenue through effective multi-channel content delivery Ask (and answer) questions related to tool selection Hands-on with FrameMaker and DITA to create topics Publish PDF and HTML5 formats Implement an Adobe Experience Manager-based solution to ingest, manage, and publish content

Content Strategy: Adobe Day at LavaCon 2019 from Publishing Smarter

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0 DITA: From “Do I?” to “Done It!”: An Automotive Case Study that can apply to ANY business /slideshow/dita-from-do-i-to-done-it-an-automotive-case-study-that-can-apply-to-any-business/180484238 dita-world2019-session1-191009211314
This session showcases how documentation for one of the biggest auto manufacturers in the world was to migrated to DITA allowing for publishing of hundreds of manuals in over a dozen languages. Vehicle documentation (owner’s manuals, user guides, quick reference guides, etc) are as crucial to a car as the brakes, engine, or chassis. Without these a car is not finished, and cannot be shipped and sold. Documentation failure can cost over $100,000 per MINUTE if it results in a line being shut down. Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way a component content management system, author tools, review processes, and much more had to be planned, tested, implemented, and supported.]]>
This session showcases how documentation for one of the biggest auto manufacturers in the world was to migrated to DITA allowing for publishing of hundreds of manuals in over a dozen languages. Vehicle documentation (owner’s manuals, user guides, quick reference guides, etc) are as crucial to a car as the brakes, engine, or chassis. Without these a car is not finished, and cannot be shipped and sold. Documentation failure can cost over $100,000 per MINUTE if it results in a line being shut down. Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way a component content management system, author tools, review processes, and much more had to be planned, tested, implemented, and supported.]]> Wed, 09 Oct 2019 21:13:14 GMT /slideshow/dita-from-do-i-to-done-it-an-automotive-case-study-that-can-apply-to-any-business/180484238 PublishingSmarter@slideshare.net(PublishingSmarter) DITA: From “Do I?” to “Done It!”: An Automotive Case Study that can apply to ANY business PublishingSmarter This session showcases how documentation for one of the biggest auto manufacturers in the world was to migrated to DITA allowing for publishing of hundreds of manuals in over a dozen languages. Vehicle documentation (owner’s manuals, user guides, quick reference guides, etc) are as crucial to a car as the brakes, engine, or chassis. Without these a car is not finished, and cannot be shipped and sold. Documentation failure can cost over $100,000 per MINUTE if it results in a line being shut down. Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way a component content management system, author tools, review processes, and much more had to be planned, tested, implemented, and supported. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dita-world2019-session1-191009211314-thumbnail.jpg?width=120&height=120&fit=bounds" /> This session showcases how documentation for one of the biggest auto manufacturers in the world was to migrated to DITA allowing for publishing of hundreds of manuals in over a dozen languages. Vehicle documentation (owner’s manuals, user guides, quick reference guides, etc) are as crucial to a car as the brakes, engine, or chassis. Without these a car is not finished, and cannot be shipped and sold. Documentation failure can cost over $100,000 per MINUTE if it results in a line being shut down. Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way a component content management system, author tools, review processes, and much more had to be planned, tested, implemented, and supported.

DITA: From “Do I?” to “Done It!”: An Automotive Case Study that can apply to ANY business from Publishing Smarter

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0 10 Ways DITA Can Help Drive a Unified Strategy /slideshow/10-ways-dita-can-help-drive-a-unified-strategy/178611888 10waysditacanhelpdriveaunifiedstrategy-191002221047
Darwin Information Typing Architecture (DITA) is the accepted industry standard for creating structured content. A Unified Content Strategy is the methodical and purposeful management of your information assets across all divisions of your enterprise, in a way that breaks down silos and makes information easy to find and use.]]>
Darwin Information Typing Architecture (DITA) is the accepted industry standard for creating structured content. A Unified Content Strategy is the methodical and purposeful management of your information assets across all divisions of your enterprise, in a way that breaks down silos and makes information easy to find and use.]]> Wed, 02 Oct 2019 22:10:47 GMT /slideshow/10-ways-dita-can-help-drive-a-unified-strategy/178611888 PublishingSmarter@slideshare.net(PublishingSmarter) 10 Ways DITA Can Help Drive a Unified Strategy PublishingSmarter Darwin Information Typing Architecture (DITA) is the accepted industry standard for creating structured content. A Unified Content Strategy is the methodical and purposeful management of your information assets across all divisions of your enterprise, in a way that breaks down silos and makes information easy to find and use. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10waysditacanhelpdriveaunifiedstrategy-191002221047-thumbnail.jpg?width=120&height=120&fit=bounds" /> Darwin Information Typing Architecture (DITA) is the accepted industry standard for creating structured content. A Unified Content Strategy is the methodical and purposeful management of your information assets across all divisions of your enterprise, in a way that breaks down silos and makes information easy to find and use.

10 Ways DITA Can Help Drive a Unified Strategy from Publishing Smarter

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0 From Zero to DITA in about 60 Minutes /slideshow/from-zero-to-dita-in-about-60-minutes/144218542 fromzerotodita-190507190525
Brakes, engine, or chassis is mission-critical for a car. Equally important is all the documentation (owner’s manuals, user guides, quick reference guides, etc). Without these, a car is not finished, and cannot be shipped or sold. When supporting one of the biggest auto manufacturers in the world meant migrating to DITA, a solution that supported publishing had to work right. It had to work the first time, and every time. Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way, a component content management system, authoring tools, review processes, and much more had to be planned, tested, implemented, and supported. Takeaways: • Attendees should be able to clearly see what worked, what didn’t, learn why, and avoid similar pitfalls in their path to structured content. • Identify how a tight time frame, expectations vs reality, last minute changes, and many late nights culminated into results that showcase the best and worst of tech comm and related tools and processes. • Discover an automated publishing solution, where one source of content is transformed to multiple channels and uploaded to a CCMS.]]>
Brakes, engine, or chassis is mission-critical for a car. Equally important is all the documentation (owner’s manuals, user guides, quick reference guides, etc). Without these, a car is not finished, and cannot be shipped or sold. When supporting one of the biggest auto manufacturers in the world meant migrating to DITA, a solution that supported publishing had to work right. It had to work the first time, and every time. Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way, a component content management system, authoring tools, review processes, and much more had to be planned, tested, implemented, and supported. Takeaways: • Attendees should be able to clearly see what worked, what didn’t, learn why, and avoid similar pitfalls in their path to structured content. • Identify how a tight time frame, expectations vs reality, last minute changes, and many late nights culminated into results that showcase the best and worst of tech comm and related tools and processes. • Discover an automated publishing solution, where one source of content is transformed to multiple channels and uploaded to a CCMS.]]> Tue, 07 May 2019 19:05:25 GMT /slideshow/from-zero-to-dita-in-about-60-minutes/144218542 PublishingSmarter@slideshare.net(PublishingSmarter) From Zero to DITA in about 60 Minutes PublishingSmarter Brakes, engine, or chassis is mission-critical for a car. Equally important is all the documentation (owner’s manuals, user guides, quick reference guides, etc). Without these, a car is not finished, and cannot be shipped or sold. When supporting one of the biggest auto manufacturers in the world meant migrating to DITA, a solution that supported publishing had to work right. It had to work the first time, and every time. Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way, a component content management system, authoring tools, review processes, and much more had to be planned, tested, implemented, and supported. Takeaways: • Attendees should be able to clearly see what worked, what didn’t, learn why, and avoid similar pitfalls in their path to structured content. • Identify how a tight time frame, expectations vs reality, last minute changes, and many late nights culminated into results that showcase the best and worst of tech comm and related tools and processes. • Discover an automated publishing solution, where one source of content is transformed to multiple channels and uploaded to a CCMS. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fromzerotodita-190507190525-thumbnail.jpg?width=120&height=120&fit=bounds" /> Brakes, engine, or chassis is mission-critical for a car. Equally important is all the documentation (owner’s manuals, user guides, quick reference guides, etc). Without these, a car is not finished, and cannot be shipped or sold. When supporting one of the biggest auto manufacturers in the world meant migrating to DITA, a solution that supported publishing had to work right. It had to work the first time, and every time. Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way, a component content management system, authoring tools, review processes, and much more had to be planned, tested, implemented, and supported. Takeaways: • Attendees should be able to clearly see what worked, what didn’t, learn why, and avoid similar pitfalls in their path to structured content. • Identify how a tight time frame, expectations vs reality, last minute changes, and many late nights culminated into results that showcase the best and worst of tech comm and related tools and processes. • Discover an automated publishing solution, where one source of content is transformed to multiple channels and uploaded to a CCMS.

From Zero to DITA in about 60 Minutes from Publishing Smarter

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0 Make the move from basic documents to structured documents /slideshow/make-the-move-from-basic-documents-to-structured-documents/143798220 makethemove-190505205417
Word is great when you have content that is managed by SharePoint, or based on standard and highly-enforced templates, or you have a team of developers to support your team of writers. However, there are too many ways for too many people to cause too many problems. Style overrides, manual formats, or just incorrect use of a template can haunt good content. You spend time and effort to make content great; now put a little bit more time into getting to know a tool that isn’t created for everyone. It’s created for those of us who work in technical communication. It’s time for Adobe FrameMaker. In this session, you will learn how to » Evaluate a Word document for content quality » Rework content for a topic-based model » Import a Word file to Adobe FrameMaker » Create a structured workflow » Migrate legacy content to a structured format » Move your content to a CCMS » Publish single sourced content to multiple channels, formats & devices]]>
Word is great when you have content that is managed by SharePoint, or based on standard and highly-enforced templates, or you have a team of developers to support your team of writers. However, there are too many ways for too many people to cause too many problems. Style overrides, manual formats, or just incorrect use of a template can haunt good content. You spend time and effort to make content great; now put a little bit more time into getting to know a tool that isn’t created for everyone. It’s created for those of us who work in technical communication. It’s time for Adobe FrameMaker. In this session, you will learn how to » Evaluate a Word document for content quality » Rework content for a topic-based model » Import a Word file to Adobe FrameMaker » Create a structured workflow » Migrate legacy content to a structured format » Move your content to a CCMS » Publish single sourced content to multiple channels, formats & devices]]> Sun, 05 May 2019 20:54:17 GMT /slideshow/make-the-move-from-basic-documents-to-structured-documents/143798220 PublishingSmarter@slideshare.net(PublishingSmarter) Make the move from basic documents to structured documents PublishingSmarter Word is great when you have content that is managed by SharePoint, or based on standard and highly-enforced templates, or you have a team of developers to support your team of writers. However, there are too many ways for too many people to cause too many problems. Style overrides, manual formats, or just incorrect use of a template can haunt good content. You spend time and effort to make content great; now put a little bit more time into getting to know a tool that isn’t created for everyone. It’s created for those of us who work in technical communication. It’s time for Adobe FrameMaker. In this session, you will learn how to » Evaluate a Word document for content quality » Rework content for a topic-based model » Import a Word file to Adobe FrameMaker » Create a structured workflow » Migrate legacy content to a structured format » Move your content to a CCMS » Publish single sourced content to multiple channels, formats & devices <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/makethemove-190505205417-thumbnail.jpg?width=120&height=120&fit=bounds" /> Word is great when you have content that is managed by SharePoint, or based on standard and highly-enforced templates, or you have a team of developers to support your team of writers. However, there are too many ways for too many people to cause too many problems. Style overrides, manual formats, or just incorrect use of a template can haunt good content. You spend time and effort to make content great; now put a little bit more time into getting to know a tool that isn’t created for everyone. It’s created for those of us who work in technical communication. It’s time for Adobe FrameMaker. In this session, you will learn how to » Evaluate a Word document for content quality » Rework content for a topic-based model » Import a Word file to Adobe FrameMaker » Create a structured workflow » Migrate legacy content to a structured format » Move your content to a CCMS » Publish single sourced content to multiple channels, formats & devices

Make the move from basic documents to structured documents from Publishing Smarter

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0 Techcomm is Marcomm (Writers UA) /slideshow/techcomm-is-marcomm-writers-ua/118139138 techcommismarcomm-181004131913
Convergence is here. What we create in #techcomm applies to #marketing (and #sales, #hr, and many others).]]>
Convergence is here. What we create in #techcomm applies to #marketing (and #sales, #hr, and many others).]]> Thu, 04 Oct 2018 13:19:13 GMT /slideshow/techcomm-is-marcomm-writers-ua/118139138 PublishingSmarter@slideshare.net(PublishingSmarter) Techcomm is Marcomm (Writers UA) PublishingSmarter Convergence is here. What we create in #techcomm applies to #marketing (and #sales, #hr, and many others). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/techcommismarcomm-181004131913-thumbnail.jpg?width=120&height=120&fit=bounds" /> Convergence is here. What we create in #techcomm applies to #marketing (and #sales, #hr, and many others).

Techcomm is Marcomm (Writers UA) from Publishing Smarter

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0 Give in to the power of the Dark Side: Tech Comm and Marketing are Converging /slideshow/give-in-to-the-power-of-the-dark-side-tech-comm-and-marketing-are-converging/98675437 techcommismarcomm-180525123223
Video: https://youtu.be/AXPG_d-XiZk We’ve come to think of it like this: content is content. Marketing and technical communications are generated for the same end users at different points in the product adoption life-cycle. The distinction between marketing communications and technical communications is far less pronounced than it once was. Managers sometimes see little difference in skill-sets and often put content creators together in one role or department – and maybe they’re right. During our careers we’re often dealing with a lot of technical content but also creating marketing communications; we’re in a good position to see how very little difference there might be between them. They’re both an always-on dialogue with the user, just at different points in the product adoption life-cycle. We’ll explore the audiences who consume content, ideas related to a seamless content experience, how both training and support factor into this, and talk about implementation ideas.]]>
Video: https://youtu.be/AXPG_d-XiZk We’ve come to think of it like this: content is content. Marketing and technical communications are generated for the same end users at different points in the product adoption life-cycle. The distinction between marketing communications and technical communications is far less pronounced than it once was. Managers sometimes see little difference in skill-sets and often put content creators together in one role or department – and maybe they’re right. During our careers we’re often dealing with a lot of technical content but also creating marketing communications; we’re in a good position to see how very little difference there might be between them. They’re both an always-on dialogue with the user, just at different points in the product adoption life-cycle. We’ll explore the audiences who consume content, ideas related to a seamless content experience, how both training and support factor into this, and talk about implementation ideas.]]> Fri, 25 May 2018 12:32:23 GMT /slideshow/give-in-to-the-power-of-the-dark-side-tech-comm-and-marketing-are-converging/98675437 PublishingSmarter@slideshare.net(PublishingSmarter) Give in to the power of the Dark Side: Tech Comm and Marketing are Converging PublishingSmarter Video: https://youtu.be/AXPG_d-XiZk We’ve come to think of it like this: content is content. Marketing and technical communications are generated for the same end users at different points in the product adoption life-cycle. The distinction between marketing communications and technical communications is far less pronounced than it once was. Managers sometimes see little difference in skill-sets and often put content creators together in one role or department – and maybe they’re right. During our careers we’re often dealing with a lot of technical content but also creating marketing communications; we’re in a good position to see how very little difference there might be between them. They’re both an always-on dialogue with the user, just at different points in the product adoption life-cycle. We’ll explore the audiences who consume content, ideas related to a seamless content experience, how both training and support factor into this, and talk about implementation ideas. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/techcommismarcomm-180525123223-thumbnail.jpg?width=120&height=120&fit=bounds" /> Video: https://youtu.be/AXPG_d-XiZk We’ve come to think of it like this: content is content. Marketing and technical communications are generated for the same end users at different points in the product adoption life-cycle. The distinction between marketing communications and technical communications is far less pronounced than it once was. Managers sometimes see little difference in skill-sets and often put content creators together in one role or department – and maybe they’re right. During our careers we’re often dealing with a lot of technical content but also creating marketing communications; we’re in a good position to see how very little difference there might be between them. They’re both an always-on dialogue with the user, just at different points in the product adoption life-cycle. We’ll explore the audiences who consume content, ideas related to a seamless content experience, how both training and support factor into this, and talk about implementation ideas.

Give in to the power of the Dark Side: Tech Comm and Marketing are Converging from Publishing Smarter

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0 Make It All About Your Audience (Deliver What They Want, How They Want, When They Want) /PublishingSmarter/make-it-all-about-your-audience-deliver-what-they-want-how-they-want-when-they-want-83561309 audiencefocuseddelivery-171207122510
It’s all about the audience and we hear that all the time. Know your audience. Articles and discussions abound about the informed consumer, audience metrics, and personas. How do you actually organize and create content geared to multiple audiences? Learn tips and techniques for planning, writing, and publishing which help you deliver the right information, to the right audience, in the right format, at the right time, and let them make the right decisions.]]>
It’s all about the audience and we hear that all the time. Know your audience. Articles and discussions abound about the informed consumer, audience metrics, and personas. How do you actually organize and create content geared to multiple audiences? Learn tips and techniques for planning, writing, and publishing which help you deliver the right information, to the right audience, in the right format, at the right time, and let them make the right decisions.]]> Thu, 07 Dec 2017 12:25:10 GMT /PublishingSmarter/make-it-all-about-your-audience-deliver-what-they-want-how-they-want-when-they-want-83561309 PublishingSmarter@slideshare.net(PublishingSmarter) Make It All About Your Audience (Deliver What They Want, How They Want, When They Want) PublishingSmarter It’s all about the audience and we hear that all the time. Know your audience. Articles and discussions abound about the informed consumer, audience metrics, and personas. How do you actually organize and create content geared to multiple audiences? Learn tips and techniques for planning, writing, and publishing which help you deliver the right information, to the right audience, in the right format, at the right time, and let them make the right decisions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/audiencefocuseddelivery-171207122510-thumbnail.jpg?width=120&height=120&fit=bounds" /> It’s all about the audience and we hear that all the time. Know your audience. Articles and discussions abound about the informed consumer, audience metrics, and personas. How do you actually organize and create content geared to multiple audiences? Learn tips and techniques for planning, writing, and publishing which help you deliver the right information, to the right audience, in the right format, at the right time, and let them make the right decisions.

Make It All About Your Audience (Deliver What They Want, How They Want, When They Want) from Publishing Smarter

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0 Content is Content: Adobe DITA World 2017 /slideshow/content-is-content-adobe-dita-world-2017-80744624/80744624 adobe-dita-world-2017-171012160138
DITA can help both marketing and technical communications teams connect with customers. In a non-technical way, this slide deck (and the associated presentation) shows how and why it matters to connect with your customer using all the tools at your command.]]>
DITA can help both marketing and technical communications teams connect with customers. In a non-technical way, this slide deck (and the associated presentation) shows how and why it matters to connect with your customer using all the tools at your command.]]> Thu, 12 Oct 2017 16:01:38 GMT /slideshow/content-is-content-adobe-dita-world-2017-80744624/80744624 PublishingSmarter@slideshare.net(PublishingSmarter) Content is Content: Adobe DITA World 2017 PublishingSmarter DITA can help both marketing and technical communications teams connect with customers. In a non-technical way, this slide deck (and the associated presentation) shows how and why it matters to connect with your customer using all the tools at your command. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobe-dita-world-2017-171012160138-thumbnail.jpg?width=120&height=120&fit=bounds" /> DITA can help both marketing and technical communications teams connect with customers. In a non-technical way, this slide deck (and the associated presentation) shows how and why it matters to connect with your customer using all the tools at your command.

Content is Content: Adobe DITA World 2017 from Publishing Smarter

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0 Topic based writing from idea to output /slideshow/topic-based-writing-from-idea-to-output/71311363 topicbasedwritingfromideatooutput-170124020531
Text-rich, illustration-heavy, table-filled, overly-hyphenated manuals and docs sit on the shelf and never get read. Today, we read information in the format we want, on whatever device we want, and with just enough information to support what we need to do. Learn more about topic-based writing, what it is and what it can do for your approach to documentation. Any device, any time, any format.]]>
Text-rich, illustration-heavy, table-filled, overly-hyphenated manuals and docs sit on the shelf and never get read. Today, we read information in the format we want, on whatever device we want, and with just enough information to support what we need to do. Learn more about topic-based writing, what it is and what it can do for your approach to documentation. Any device, any time, any format.]]> Tue, 24 Jan 2017 02:05:30 GMT /slideshow/topic-based-writing-from-idea-to-output/71311363 PublishingSmarter@slideshare.net(PublishingSmarter) Topic based writing from idea to output PublishingSmarter Text-rich, illustration-heavy, table-filled, overly-hyphenated manuals and docs sit on the shelf and never get read. Today, we read information in the format we want, on whatever device we want, and with just enough information to support what we need to do. Learn more about topic-based writing, what it is and what it can do for your approach to documentation. Any device, any time, any format. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/topicbasedwritingfromideatooutput-170124020531-thumbnail.jpg?width=120&height=120&fit=bounds" /> Text-rich, illustration-heavy, table-filled, overly-hyphenated manuals and docs sit on the shelf and never get read. Today, we read information in the format we want, on whatever device we want, and with just enough information to support what we need to do. Learn more about topic-based writing, what it is and what it can do for your approach to documentation. Any device, any time, any format.

Topic based writing from idea to output from Publishing Smarter

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0 Running a business (Alberta STC) /slideshow/running-a-business-alberta-stc/69319294 runningabusiness-161120174538
Information on business models in Canada, and some background on considerations when starting a business in Alberta. Focus is on general ideas, but details about one tech comm business addressed specifically in the session.]]>
Information on business models in Canada, and some background on considerations when starting a business in Alberta. Focus is on general ideas, but details about one tech comm business addressed specifically in the session.]]> Sun, 20 Nov 2016 17:45:38 GMT /slideshow/running-a-business-alberta-stc/69319294 PublishingSmarter@slideshare.net(PublishingSmarter) Running a business (Alberta STC) PublishingSmarter Information on business models in Canada, and some background on considerations when starting a business in Alberta. Focus is on general ideas, but details about one tech comm business addressed specifically in the session. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/runningabusiness-161120174538-thumbnail.jpg?width=120&height=120&fit=bounds" /> Information on business models in Canada, and some background on considerations when starting a business in Alberta. Focus is on general ideas, but details about one tech comm business addressed specifically in the session.

Running a business (Alberta STC) from Publishing Smarter

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0 Estimates /PublishingSmarter/estimates-69317589 estimates-161120162144
When creating technical documentation it's good to know how long it will take. This presentation (delivered to the STC in Calgary Alberta) explores estimating such projects as well as an overview of the estimating process.]]>
When creating technical documentation it's good to know how long it will take. This presentation (delivered to the STC in Calgary Alberta) explores estimating such projects as well as an overview of the estimating process.]]> Sun, 20 Nov 2016 16:21:44 GMT /PublishingSmarter/estimates-69317589 PublishingSmarter@slideshare.net(PublishingSmarter) Estimates PublishingSmarter When creating technical documentation it's good to know how long it will take. This presentation (delivered to the STC in Calgary Alberta) explores estimating such projects as well as an overview of the estimating process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/estimates-161120162144-thumbnail.jpg?width=120&height=120&fit=bounds" /> When creating technical documentation it's good to know how long it will take. This presentation (delivered to the STC in Calgary Alberta) explores estimating such projects as well as an overview of the estimating process.

Estimates from Publishing Smarter

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0 Adobe DITA World: Templates, DITA, and FrameMaker 2015 /PublishingSmarter/adobe-dita-world-templates-dita-and-framemaker-2015 adobeditaworld-templatesditaandframemaker2015-161103193729
Basics of building a custom template using YOUR styles to make DITA and FrameMaker look 'right'.]]>
Basics of building a custom template using YOUR styles to make DITA and FrameMaker look 'right'.]]> Thu, 03 Nov 2016 19:37:29 GMT /PublishingSmarter/adobe-dita-world-templates-dita-and-framemaker-2015 PublishingSmarter@slideshare.net(PublishingSmarter) Adobe DITA World: Templates, DITA, and FrameMaker 2015 PublishingSmarter Basics of building a custom template using YOUR styles to make DITA and FrameMaker look 'right'. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobeditaworld-templatesditaandframemaker2015-161103193729-thumbnail.jpg?width=120&height=120&fit=bounds" /> Basics of building a custom template using YOUR styles to make DITA and FrameMaker look 'right'.

Adobe DITA World: Templates, DITA, and FrameMaker 2015 from Publishing Smarter

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0 Metrics that matter Making the business case that documentation has value /PublishingSmarter/metrics-that-matter-making-the-business-case-that-documentation-has-value-67733639 metricsthatmatter-makingthebusinesscasethatdocumentationhasvaluelavacon-161027145020
Tell the story around content as a business asset. We agree there is value in documentation but have been challenged at times to “prove it”. Present to groups including sales, support, service, IT, engineering, QA/testing, manufacturing, HR, training, finance, marketing, and every other business unit in your organization. Demonstrate how documentation drives sales and generates corporate revenue to managers and executives helping them see how important documentation is to them]]>
Tell the story around content as a business asset. We agree there is value in documentation but have been challenged at times to “prove it”. Present to groups including sales, support, service, IT, engineering, QA/testing, manufacturing, HR, training, finance, marketing, and every other business unit in your organization. Demonstrate how documentation drives sales and generates corporate revenue to managers and executives helping them see how important documentation is to them]]> Thu, 27 Oct 2016 14:50:20 GMT /PublishingSmarter/metrics-that-matter-making-the-business-case-that-documentation-has-value-67733639 PublishingSmarter@slideshare.net(PublishingSmarter) Metrics that matter Making the business case that documentation has value PublishingSmarter Tell the story around content as a business asset. We agree there is value in documentation but have been challenged at times to “prove it”. Present to groups including sales, support, service, IT, engineering, QA/testing, manufacturing, HR, training, finance, marketing, and every other business unit in your organization. Demonstrate how documentation drives sales and generates corporate revenue to managers and executives helping them see how important documentation is to them <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/metricsthatmatter-makingthebusinesscasethatdocumentationhasvaluelavacon-161027145020-thumbnail.jpg?width=120&height=120&fit=bounds" /> Tell the story around content as a business asset. We agree there is value in documentation but have been challenged at times to “prove it”. Present to groups including sales, support, service, IT, engineering, QA/testing, manufacturing, HR, training, finance, marketing, and every other business unit in your organization. Demonstrate how documentation drives sales and generates corporate revenue to managers and executives helping them see how important documentation is to them

Metrics that matter Making the business case that documentation has value from Publishing Smarter

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0 XML authoring simplified for one and all: Writers UA /slideshow/xml-authoring-simplified-for-one-and-all-writers-ua/67219813 xmlauthoringsimplifiedforoneandallwritersua-161015150842
10 tips to author content in DITA using Adobe FrameMaker 2015.]]>
10 tips to author content in DITA using Adobe FrameMaker 2015.]]> Sat, 15 Oct 2016 15:08:42 GMT /slideshow/xml-authoring-simplified-for-one-and-all-writers-ua/67219813 PublishingSmarter@slideshare.net(PublishingSmarter) XML authoring simplified for one and all: Writers UA PublishingSmarter 10 tips to author content in DITA using Adobe FrameMaker 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/xmlauthoringsimplifiedforoneandallwritersua-161015150842-thumbnail.jpg?width=120&height=120&fit=bounds" /> 10 tips to author content in DITA using Adobe FrameMaker 2015.

XML authoring simplified for one and all: Writers UA from Publishing Smarter

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0 Content creation, reuse, and publishing to everyone on every device (WritersUA) /slideshow/content-creation-reuse-and-publishing-to-everyone-on-every-device-writersua/67187995 contentcreationreuseandpublishingtoeveryoneoneverydevicewritersua-161014164015
Timing is everything. It's crucial to quickly create content for multiple audiences, manage reuse effectively, and publish to an audience that needs: the right information, at the right time, in the right format. You can follow up and in a hands-on way you: create content for multiple audiences, in seconds generate dynamic HTML5 content, do so at the click of a button]]>
Timing is everything. It's crucial to quickly create content for multiple audiences, manage reuse effectively, and publish to an audience that needs: the right information, at the right time, in the right format. You can follow up and in a hands-on way you: create content for multiple audiences, in seconds generate dynamic HTML5 content, do so at the click of a button]]> Fri, 14 Oct 2016 16:40:15 GMT /slideshow/content-creation-reuse-and-publishing-to-everyone-on-every-device-writersua/67187995 PublishingSmarter@slideshare.net(PublishingSmarter) Content creation, reuse, and publishing to everyone on every device (WritersUA) PublishingSmarter Timing is everything. It's crucial to quickly create content for multiple audiences, manage reuse effectively, and publish to an audience that needs: the right information, at the right time, in the right format. You can follow up and in a hands-on way you: create content for multiple audiences, in seconds generate dynamic HTML5 content, do so at the click of a button <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentcreationreuseandpublishingtoeveryoneoneverydevicewritersua-161014164015-thumbnail.jpg?width=120&height=120&fit=bounds" /> Timing is everything. It's crucial to quickly create content for multiple audiences, manage reuse effectively, and publish to an audience that needs: the right information, at the right time, in the right format. You can follow up and in a hands-on way you: create content for multiple audiences, in seconds generate dynamic HTML5 content, do so at the click of a button

Content creation, reuse, and publishing to everyone on every device (WritersUA) from Publishing Smarter

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0 Metrics that matter: Making the business case that documentation has value /PublishingSmarter/metrics-that-matter-making-the-business-case-that-documentation-has-value-62067869 metricsthatmatter-makingthebusinesscasethatdocumentationhasvalue-160516175739
Presented at STC16 Summit in Anaheim, follow a case study in which a product launch was positively impacted by good planning around documentation early in the project.]]>
Presented at STC16 Summit in Anaheim, follow a case study in which a product launch was positively impacted by good planning around documentation early in the project.]]> Mon, 16 May 2016 17:57:39 GMT /PublishingSmarter/metrics-that-matter-making-the-business-case-that-documentation-has-value-62067869 PublishingSmarter@slideshare.net(PublishingSmarter) Metrics that matter: Making the business case that documentation has value PublishingSmarter Presented at STC16 Summit in Anaheim, follow a case study in which a product launch was positively impacted by good planning around documentation early in the project. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/metricsthatmatter-makingthebusinesscasethatdocumentationhasvalue-160516175739-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented at STC16 Summit in Anaheim, follow a case study in which a product launch was positively impacted by good planning around documentation early in the project.

Metrics that matter: Making the business case that documentation has value from Publishing Smarter

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0 https://cdn.slidesharecdn.com/profile-photo-PublishingSmarter-48x48.jpg?cb=1710512545 A recognized publishing technologies expert in XML and related technologies, Bernard Aschwanden presents at conferences and events across Europe and North America. Bernard is an Adobe Certified Expert, a Certified Technical Trainer and the author of numerous publications on publishing and single sourcing including Advanced FrameMaker, XMetaL Author: A Hands-On Guide to Developing DITA Compliant Documents, and FrameMaker: A Hands-On Guide to Developing DITA Compliant Documents. The founder of Publishing Smarter, an Associate Fellow of the Society for Technical Communication, and a Director of the STC, Bernard has helped hundreds of companies implement successful publishing solutions. Bern. www.publishingsmarter.com https://cdn.slidesharecdn.com/ss_thumbnails/gulfstreampublishingsmarterautomatingditapublishinghowgulfstreampublishinteractivepdfs-201007171929-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/automating-dita-publishing-how-gulfstream-publishes-stylerich-interactive-pdfs-from-dita/238782510 Automating DITA Publis... https://cdn.slidesharecdn.com/ss_thumbnails/broadcompublishingsmarterlessonslearnedmigrationtoditaduringcorporateacquisitions-201006160922-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lessons-learned-migration-to-dita-during-corporate-acquisitions/238765227 Lessons Learned... Mig... https://cdn.slidesharecdn.com/ss_thumbnails/convincemanagementtoinvestinaccmslessonslearned-200618182401-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/convince-management-to-invest-in-a-ccms-lessons-learned/235859634 Convince Management to...