/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: RajDesai1 https://cdn.slidesharecdn.com/profile-photo-RajDesai1-48x48.jpg?cb=1523129790 With 19 years’ experience as a B2B Marketer in Fintech and IT industry, I keep reinventing marketing for the organisations using ingredients such as PR, Digital Marketing, Events, Demand Generation, Thought Leadership, Social Media, Market Research, Power Messaging and some other novel techniques that don’t have a name yet. That’s because B2B Marketing solves problems that you weren’t aware you had. B2B Marketing currently needs to build its credibility with the Board, hence have developed models involving marketing effectiveness, ROI and metrics in this scenario. Its sole focus is to increase sales; being in sales and account management myself, sales enablement and bid support are ke...