ºÝºÝߣshows by User: RaviIyer8 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: RaviIyer8 / Fri, 25 Oct 2013 09:17:36 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: RaviIyer8 Using Big Data to Reveal Consumer Values and Inform Storytelling /slideshow/using-big-data-to-reveal-consumer-values-and-inform-storytelling/27569122 futurembigdataconsumervaluesfinal-131025091736-phpapp02
These are slides from a session at FutureM (Future of Marketing) Boston 2013. This joint session from Zenzi Communications + Ranker showed how online data can be used to understand the deeper values and motivations of consumers. We are inundated with graphs of data (e.g. social graphs, interest graphs, opinion graphs). We’ll give you techniques for mining actionable insight from graphs of data, which when studied correctly, can allow you to go beyond the specific interests of your customers and begin to understand their deeper motivations. By understanding their lasting motivations, brands can begin to find customers who will resonate with their strengths and tell value-specific stories that will turn customers into advocates.]]>
These are slides from a session at FutureM (Future of Marketing) Boston 2013. This joint session from Zenzi Communications + Ranker showed how online data can be used to understand the deeper values and motivations of consumers. We are inundated with graphs of data (e.g. social graphs, interest graphs, opinion graphs). We’ll give you techniques for mining actionable insight from graphs of data, which when studied correctly, can allow you to go beyond the specific interests of your customers and begin to understand their deeper motivations. By understanding their lasting motivations, brands can begin to find customers who will resonate with their strengths and tell value-specific stories that will turn customers into advocates.]]> Fri, 25 Oct 2013 09:17:36 GMT /slideshow/using-big-data-to-reveal-consumer-values-and-inform-storytelling/27569122 RaviIyer8@slideshare.net(RaviIyer8) Using Big Data to Reveal Consumer Values and Inform Storytelling RaviIyer8 These are slides from a session at FutureM (Future of Marketing) Boston 2013. This joint session from Zenzi Communications + Ranker showed how online data can be used to understand the deeper values and motivations of consumers. We are inundated with graphs of data (e.g. social graphs, interest graphs, opinion graphs). We’ll give you techniques for mining actionable insight from graphs of data, which when studied correctly, can allow you to go beyond the specific interests of your customers and begin to understand their deeper motivations. By understanding their lasting motivations, brands can begin to find customers who will resonate with their strengths and tell value-specific stories that will turn customers into advocates. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/futurembigdataconsumervaluesfinal-131025091736-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> These are slides from a session at FutureM (Future of Marketing) Boston 2013. This joint session from Zenzi Communications + Ranker showed how online data can be used to understand the deeper values and motivations of consumers. We are inundated with graphs of data (e.g. social graphs, interest graphs, opinion graphs). We’ll give you techniques for mining actionable insight from graphs of data, which when studied correctly, can allow you to go beyond the specific interests of your customers and begin to understand their deeper motivations. By understanding their lasting motivations, brands can begin to find customers who will resonate with their strengths and tell value-specific stories that will turn customers into advocates.
Using Big Data to Reveal Consumer Values and Inform Storytelling from Ravi Iyer
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