際際滷shows by User: Regalix / http://www.slideshare.net/images/logo.gif 際際滷shows by User: Regalix / Wed, 12 Aug 2015 05:50:09 GMT 際際滷Share feed for 際際滷shows by User: Regalix State of B2B Search Marketing 2015 /slideshow/state-of-b2b-search-marketing-2015/51530822 stateofb2bsearchmarketing2015-slideshare-150812055009-lva1-app6891
We got in touch with both product and service companies. While the research was done globally, a sizeable number of companies in our survey were from US and India. Download our ppt to know more ]]>

We got in touch with both product and service companies. While the research was done globally, a sizeable number of companies in our survey were from US and India. Download our ppt to know more ]]>
Wed, 12 Aug 2015 05:50:09 GMT /slideshow/state-of-b2b-search-marketing-2015/51530822 Regalix@slideshare.net(Regalix) State of B2B Search Marketing 2015 Regalix We got in touch with both product and service companies. While the research was done globally, a sizeable number of companies in our survey were from US and India. Download our ppt to know more <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofb2bsearchmarketing2015-slideshare-150812055009-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We got in touch with both product and service companies. While the research was done globally, a sizeable number of companies in our survey were from US and India. Download our ppt to know more
State of B2B Search Marketing 2015 from Regalix
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State of B2B Social Media Marketing 2015 /slideshow/state-of-b2b-social-media-marketing-2015/50335881 stateofb2bsocialmediamarketing2015-150709073935-lva1-app6891
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Thu, 09 Jul 2015 07:39:35 GMT /slideshow/state-of-b2b-social-media-marketing-2015/50335881 Regalix@slideshare.net(Regalix) State of B2B Social Media Marketing 2015 Regalix <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofb2bsocialmediamarketing2015-150709073935-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
State of B2B Social Media Marketing 2015 from Regalix
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State of B2B mobile marketing 2015 slideshare /slideshow/state-of-b2b-mobile-marketing-2015-slideshare/49029052 stateofb2bmobilemarketing2015-slideshare-150605102240-lva1-app6892
we spoke with B2B marketers to find out how extensively they were using mobile marketing in their overall marketing program; and what were the challenges they were facing to implementing an effective mobile marketing strategy in their organization.]]>

we spoke with B2B marketers to find out how extensively they were using mobile marketing in their overall marketing program; and what were the challenges they were facing to implementing an effective mobile marketing strategy in their organization.]]>
Fri, 05 Jun 2015 10:22:40 GMT /slideshow/state-of-b2b-mobile-marketing-2015-slideshare/49029052 Regalix@slideshare.net(Regalix) State of B2B mobile marketing 2015 slideshare Regalix we spoke with B2B marketers to find out how extensively they were using mobile marketing in their overall marketing program; and what were the challenges they were facing to implementing an effective mobile marketing strategy in their organization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofb2bmobilemarketing2015-slideshare-150605102240-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> we spoke with B2B marketers to find out how extensively they were using mobile marketing in their overall marketing program; and what were the challenges they were facing to implementing an effective mobile marketing strategy in their organization.
State of B2B mobile marketing 2015 slideshare from Regalix
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State of B2B marketing automation 2015 /slideshow/state-of-b2b-marketing-automation-2015/47603787 stateofb2bmarketingautomation2015-slideshare-150430061900-conversion-gate02
Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising to find more and more of them implementing a marketing automation solution to streamline their marketing activities. The complexity of the situation is made more vivid by the increasing number of channels that marketers have to engage with customers today.]]>

Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising to find more and more of them implementing a marketing automation solution to streamline their marketing activities. The complexity of the situation is made more vivid by the increasing number of channels that marketers have to engage with customers today.]]>
Thu, 30 Apr 2015 06:19:00 GMT /slideshow/state-of-b2b-marketing-automation-2015/47603787 Regalix@slideshare.net(Regalix) State of B2B marketing automation 2015 Regalix Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising to find more and more of them implementing a marketing automation solution to streamline their marketing activities. The complexity of the situation is made more vivid by the increasing number of channels that marketers have to engage with customers today. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofb2bmarketingautomation2015-slideshare-150430061900-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising to find more and more of them implementing a marketing automation solution to streamline their marketing activities. The complexity of the situation is made more vivid by the increasing number of channels that marketers have to engage with customers today.
State of B2B marketing automation 2015 from Regalix
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Measure Your Product Management Effectiveness And Success /slideshow/measure-your-product-management-effectiveness-and-success/46846822 measureyourproductmanagementeffectivenessandsuccess-150410033729-conversion-gate01
Title: Measure Your Product Management Effectiveness and Success Presenter: Greg Geracie Description: In this webinar, Measure Your Product Management Effectiveness and Success, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance. Key Takeaways: What product teams say about their performance and efforts or lack thereof to improve (trend one) Product methodology adoption trends and profitability Factors that positively impact product team performance]]>

Title: Measure Your Product Management Effectiveness and Success Presenter: Greg Geracie Description: In this webinar, Measure Your Product Management Effectiveness and Success, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance. Key Takeaways: What product teams say about their performance and efforts or lack thereof to improve (trend one) Product methodology adoption trends and profitability Factors that positively impact product team performance]]>
Fri, 10 Apr 2015 03:37:28 GMT /slideshow/measure-your-product-management-effectiveness-and-success/46846822 Regalix@slideshare.net(Regalix) Measure Your Product Management Effectiveness And Success Regalix Title: Measure Your Product Management Effectiveness and Success Presenter: Greg Geracie Description: In this webinar, Measure Your Product Management Effectiveness and Success, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance. Key Takeaways: What product teams say about their performance and efforts or lack thereof to improve (trend one) Product methodology adoption trends and profitability Factors that positively impact product team performance <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/measureyourproductmanagementeffectivenessandsuccess-150410033729-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Title: Measure Your Product Management Effectiveness and Success Presenter: Greg Geracie Description: In this webinar, Measure Your Product Management Effectiveness and Success, Greg Geracie, a recognized thought leader in the field of product management and the President of Actuation Consulting shares his insights on the importance of Product Management and the key factors to statistically optimize product team performance. Key Takeaways: What product teams say about their performance and efforts or lack thereof to improve (trend one) Product methodology adoption trends and profitability Factors that positively impact product team performance
Measure Your Product Management Effectiveness And Success from Regalix
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Remodel Your Marketing With Analytics And Dashboards /slideshow/remodel-your-marketing-with-analytics-and-dashboards/46846720 remodelyourmarketingwithanalyticsanddashboards-150410033421-conversion-gate01
Title: Remodel Your Marketing With Analytics and Dashboards Presenter: Koen Pauwels Description: In this webinar, Remodel Your Marketing With Analytics and Dashboards, Koen Pauwels shares in-depth, best-in-class approaches and how you can leverage the full spectrum of analytics and dashboards to be proactive in uncovering meaningful insights to add to your decision making firepower so that you can achieve above-market growth. Key Takeaways: 揃 How to convert data into productive action 揃 Ways to use marketing analytics to improve decisions and reap rewards 揃 Which metrics industry leaders rely on to make decisions 揃 Ways to measure your marketing success]]>

Title: Remodel Your Marketing With Analytics and Dashboards Presenter: Koen Pauwels Description: In this webinar, Remodel Your Marketing With Analytics and Dashboards, Koen Pauwels shares in-depth, best-in-class approaches and how you can leverage the full spectrum of analytics and dashboards to be proactive in uncovering meaningful insights to add to your decision making firepower so that you can achieve above-market growth. Key Takeaways: 揃 How to convert data into productive action 揃 Ways to use marketing analytics to improve decisions and reap rewards 揃 Which metrics industry leaders rely on to make decisions 揃 Ways to measure your marketing success]]>
Fri, 10 Apr 2015 03:34:21 GMT /slideshow/remodel-your-marketing-with-analytics-and-dashboards/46846720 Regalix@slideshare.net(Regalix) Remodel Your Marketing With Analytics And Dashboards Regalix Title: Remodel Your Marketing With Analytics and Dashboards Presenter: Koen Pauwels Description: In this webinar, Remodel Your Marketing With Analytics and Dashboards, Koen Pauwels shares in-depth, best-in-class approaches and how you can leverage the full spectrum of analytics and dashboards to be proactive in uncovering meaningful insights to add to your decision making firepower so that you can achieve above-market growth. Key Takeaways: 揃 How to convert data into productive action 揃 Ways to use marketing analytics to improve decisions and reap rewards 揃 Which metrics industry leaders rely on to make decisions 揃 Ways to measure your marketing success <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/remodelyourmarketingwithanalyticsanddashboards-150410033421-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Title: Remodel Your Marketing With Analytics and Dashboards Presenter: Koen Pauwels Description: In this webinar, Remodel Your Marketing With Analytics and Dashboards, Koen Pauwels shares in-depth, best-in-class approaches and how you can leverage the full spectrum of analytics and dashboards to be proactive in uncovering meaningful insights to add to your decision making firepower so that you can achieve above-market growth. Key Takeaways: 揃 How to convert data into productive action 揃 Ways to use marketing analytics to improve decisions and reap rewards 揃 Which metrics industry leaders rely on to make decisions 揃 Ways to measure your marketing success
Remodel Your Marketing With Analytics And Dashboards from Regalix
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State Of B2B Marketing Metrics And Analytics 2015 /slideshow/state-of-b2-b-marketing-metrics-and-analytics-2015/45302224 stateofb2bmarketing-metricsandanalytics2015-150302003136-conversion-gate02
This report analyzes the current state of B2B marketing metrics and analytics, and provides marketers actionable insights to design programs that are measurable and focus on the decisions that will improve marketing performance. The report further talks about marketing metrics that matter most, benefits of marketing analytics, impact of marketing analytics on sales revenue, tools used, budget allocations, obstacles, and much more. This data will help marketers use analytics to optimize user experience and drive higher ROI. KEY FINDINGS: 84% marketers say they are currently investing in analytics 70% marketers sighted lack of resources to execute as the biggest obstacle to investing in analytics 65% respondents say analytics has helped increase sales revenue by over 10% 65% executives use analytics regularly for insights 56% marketers expect their analytics budget to increase in the next 12 months Download the full report at bit.ly/1at0Bnq]]>

This report analyzes the current state of B2B marketing metrics and analytics, and provides marketers actionable insights to design programs that are measurable and focus on the decisions that will improve marketing performance. The report further talks about marketing metrics that matter most, benefits of marketing analytics, impact of marketing analytics on sales revenue, tools used, budget allocations, obstacles, and much more. This data will help marketers use analytics to optimize user experience and drive higher ROI. KEY FINDINGS: 84% marketers say they are currently investing in analytics 70% marketers sighted lack of resources to execute as the biggest obstacle to investing in analytics 65% respondents say analytics has helped increase sales revenue by over 10% 65% executives use analytics regularly for insights 56% marketers expect their analytics budget to increase in the next 12 months Download the full report at bit.ly/1at0Bnq]]>
Mon, 02 Mar 2015 00:31:36 GMT /slideshow/state-of-b2-b-marketing-metrics-and-analytics-2015/45302224 Regalix@slideshare.net(Regalix) State Of B2B Marketing Metrics And Analytics 2015 Regalix This report analyzes the current state of B2B marketing metrics and analytics, and provides marketers actionable insights to design programs that are measurable and focus on the decisions that will improve marketing performance. The report further talks about marketing metrics that matter most, benefits of marketing analytics, impact of marketing analytics on sales revenue, tools used, budget allocations, obstacles, and much more. This data will help marketers use analytics to optimize user experience and drive higher ROI. KEY FINDINGS: 84% marketers say they are currently investing in analytics 70% marketers sighted lack of resources to execute as the biggest obstacle to investing in analytics 65% respondents say analytics has helped increase sales revenue by over 10% 65% executives use analytics regularly for insights 56% marketers expect their analytics budget to increase in the next 12 months Download the full report at bit.ly/1at0Bnq <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofb2bmarketing-metricsandanalytics2015-150302003136-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This report analyzes the current state of B2B marketing metrics and analytics, and provides marketers actionable insights to design programs that are measurable and focus on the decisions that will improve marketing performance. The report further talks about marketing metrics that matter most, benefits of marketing analytics, impact of marketing analytics on sales revenue, tools used, budget allocations, obstacles, and much more. This data will help marketers use analytics to optimize user experience and drive higher ROI. KEY FINDINGS: 84% marketers say they are currently investing in analytics 70% marketers sighted lack of resources to execute as the biggest obstacle to investing in analytics 65% respondents say analytics has helped increase sales revenue by over 10% 65% executives use analytics regularly for insights 56% marketers expect their analytics budget to increase in the next 12 months Download the full report at bit.ly/1at0Bnq
State Of B2B Marketing Metrics And Analytics 2015 from Regalix
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SEO Mastery in 2015 /slideshow/seo-mastery-in-2015/44864352 seomasteryin2015-150219003041-conversion-gate02
Google is the mother-lode of free targeted traffic, and how you cash in on this jackpot boils down to your SEO prowess. But Google SEO is a tricky cookie to crack, and Google is notoriously mysterious about letting people in on all the nuances of how their algorithm really works. Sam Adodra, Author of the best-selling book SEO Expert Strategies and Founder of Imageshield discussed: Difference between Paid and Organic Traffic How to get started with SEO How to flood your site with traffic]]>

Google is the mother-lode of free targeted traffic, and how you cash in on this jackpot boils down to your SEO prowess. But Google SEO is a tricky cookie to crack, and Google is notoriously mysterious about letting people in on all the nuances of how their algorithm really works. Sam Adodra, Author of the best-selling book SEO Expert Strategies and Founder of Imageshield discussed: Difference between Paid and Organic Traffic How to get started with SEO How to flood your site with traffic]]>
Thu, 19 Feb 2015 00:30:41 GMT /slideshow/seo-mastery-in-2015/44864352 Regalix@slideshare.net(Regalix) SEO Mastery in 2015 Regalix Google is the mother-lode of free targeted traffic, and how you cash in on this jackpot boils down to your SEO prowess. But Google SEO is a tricky cookie to crack, and Google is notoriously mysterious about letting people in on all the nuances of how their algorithm really works. Sam Adodra, Author of the best-selling book SEO Expert Strategies and Founder of Imageshield discussed: Difference between Paid and Organic Traffic How to get started with SEO How to flood your site with traffic <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seomasteryin2015-150219003041-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Google is the mother-lode of free targeted traffic, and how you cash in on this jackpot boils down to your SEO prowess. But Google SEO is a tricky cookie to crack, and Google is notoriously mysterious about letting people in on all the nuances of how their algorithm really works. Sam Adodra, Author of the best-selling book SEO Expert Strategies and Founder of Imageshield discussed: Difference between Paid and Organic Traffic How to get started with SEO How to flood your site with traffic
SEO Mastery in 2015 from Regalix
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State of B2B Content Marketing 2015 /slideshow/state-of-b2b-content-marketing-2015/44257240 state-of-b2b-content-marketing-2015-150204061939-conversion-gate02
Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake. Currently, content marketing is being primarily used as a pre-sales tool with an emphasis on lead generation. We believe companies need to learn to engage customers post-sales as well, using content to build long terms relationships. Given the emergence of smart phones and other mobile devices in our everyday lives, B2B marketers along with their digital partners need to unscramble the code on how to effectively use mobile as a powerful tool in their content strategy. We also feel that newer channels and content types need to be explored and marketers who discover and adopt them will stand to gain. To leverage the emerging trend of videos, and innovate on content delivery, marketers need to convince their boards to loosen the purse strings and invest in content marketing. The companies that succeed in this endeavour will emerge as winners in what we think will be the next revolution in marketing. Key Findings: 98% marketers say content marketing is core to their marketing strategy 90% respondents choose nurturing prospects as the key objective of their content marketing program 78% respondents identify videos as the most leveraged content type 95% marketers identify website as the most leveraged content channel 80% respondents have no exclusive content marketing strategy for mobile 61% marketers expect to invest more into content marketing in 2015 Access the full report at - http://bit.ly/1zMAinq]]>

Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake. Currently, content marketing is being primarily used as a pre-sales tool with an emphasis on lead generation. We believe companies need to learn to engage customers post-sales as well, using content to build long terms relationships. Given the emergence of smart phones and other mobile devices in our everyday lives, B2B marketers along with their digital partners need to unscramble the code on how to effectively use mobile as a powerful tool in their content strategy. We also feel that newer channels and content types need to be explored and marketers who discover and adopt them will stand to gain. To leverage the emerging trend of videos, and innovate on content delivery, marketers need to convince their boards to loosen the purse strings and invest in content marketing. The companies that succeed in this endeavour will emerge as winners in what we think will be the next revolution in marketing. Key Findings: 98% marketers say content marketing is core to their marketing strategy 90% respondents choose nurturing prospects as the key objective of their content marketing program 78% respondents identify videos as the most leveraged content type 95% marketers identify website as the most leveraged content channel 80% respondents have no exclusive content marketing strategy for mobile 61% marketers expect to invest more into content marketing in 2015 Access the full report at - http://bit.ly/1zMAinq]]>
Wed, 04 Feb 2015 06:19:39 GMT /slideshow/state-of-b2b-content-marketing-2015/44257240 Regalix@slideshare.net(Regalix) State of B2B Content Marketing 2015 Regalix Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake. Currently, content marketing is being primarily used as a pre-sales tool with an emphasis on lead generation. We believe companies need to learn to engage customers post-sales as well, using content to build long terms relationships. Given the emergence of smart phones and other mobile devices in our everyday lives, B2B marketers along with their digital partners need to unscramble the code on how to effectively use mobile as a powerful tool in their content strategy. We also feel that newer channels and content types need to be explored and marketers who discover and adopt them will stand to gain. To leverage the emerging trend of videos, and innovate on content delivery, marketers need to convince their boards to loosen the purse strings and invest in content marketing. The companies that succeed in this endeavour will emerge as winners in what we think will be the next revolution in marketing. Key Findings: 98% marketers say content marketing is core to their marketing strategy 90% respondents choose nurturing prospects as the key objective of their content marketing program 78% respondents identify videos as the most leveraged content type 95% marketers identify website as the most leveraged content channel 80% respondents have no exclusive content marketing strategy for mobile 61% marketers expect to invest more into content marketing in 2015 Access the full report at - http://bit.ly/1zMAinq <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/state-of-b2b-content-marketing-2015-150204061939-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Content marketing, we believe, is the emerging face of digital marketing and content will be at the core of all meaningful consumer engagements. Companies need to address the challenges and opportunities that this will throw up. The key to success is making content meaningful and relevant to the consumer. Understanding the consumer journey and mapping content to the different stages of that journey is a task that companies need to undertake. Currently, content marketing is being primarily used as a pre-sales tool with an emphasis on lead generation. We believe companies need to learn to engage customers post-sales as well, using content to build long terms relationships. Given the emergence of smart phones and other mobile devices in our everyday lives, B2B marketers along with their digital partners need to unscramble the code on how to effectively use mobile as a powerful tool in their content strategy. We also feel that newer channels and content types need to be explored and marketers who discover and adopt them will stand to gain. To leverage the emerging trend of videos, and innovate on content delivery, marketers need to convince their boards to loosen the purse strings and invest in content marketing. The companies that succeed in this endeavour will emerge as winners in what we think will be the next revolution in marketing. Key Findings: 98% marketers say content marketing is core to their marketing strategy 90% respondents choose nurturing prospects as the key objective of their content marketing program 78% respondents identify videos as the most leveraged content type 95% marketers identify website as the most leveraged content channel 80% respondents have no exclusive content marketing strategy for mobile 61% marketers expect to invest more into content marketing in 2015 Access the full report at - http://bit.ly/1zMAinq
State of B2B Content Marketing 2015 from Regalix
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Content Marketing 2015: Welcome To The 7th Era of Marketing /slideshow/content-marketing-2015-welcome-to-the-7th-era-of-marketing/43982140 contentmarketing2015welcometothe7theraofmarketing-150128024811-conversion-gate02
Put aside everything you think you already know about Content Marketing, because its changing every day. Lets look at getting past the hype and instead, look at getting busy with a plan for 2015 and the next five years. We are entering a new era of marketing, and its based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that? Robert Rose, Chief Strategy Officer for the Content Marketing Institute addresses the following: 揃 The latest trends in Content Marketing fresh from CMIs 2015 research 揃 The future of Content Marketing and how its changing for both B2B and B2C companies 揃 Key challenges and best practices with case studies from real companies]]>

Put aside everything you think you already know about Content Marketing, because its changing every day. Lets look at getting past the hype and instead, look at getting busy with a plan for 2015 and the next five years. We are entering a new era of marketing, and its based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that? Robert Rose, Chief Strategy Officer for the Content Marketing Institute addresses the following: 揃 The latest trends in Content Marketing fresh from CMIs 2015 research 揃 The future of Content Marketing and how its changing for both B2B and B2C companies 揃 Key challenges and best practices with case studies from real companies]]>
Wed, 28 Jan 2015 02:48:11 GMT /slideshow/content-marketing-2015-welcome-to-the-7th-era-of-marketing/43982140 Regalix@slideshare.net(Regalix) Content Marketing 2015: Welcome To The 7th Era of Marketing Regalix Put aside everything you think you already know about Content Marketing, because its changing every day. Lets look at getting past the hype and instead, look at getting busy with a plan for 2015 and the next five years. We are entering a new era of marketing, and its based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that? Robert Rose, Chief Strategy Officer for the Content Marketing Institute addresses the following: 揃 The latest trends in Content Marketing fresh from CMIs 2015 research 揃 The future of Content Marketing and how its changing for both B2B and B2C companies 揃 Key challenges and best practices with case studies from real companies <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmarketing2015welcometothe7theraofmarketing-150128024811-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Put aside everything you think you already know about Content Marketing, because its changing every day. Lets look at getting past the hype and instead, look at getting busy with a plan for 2015 and the next five years. We are entering a new era of marketing, and its based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that? Robert Rose, Chief Strategy Officer for the Content Marketing Institute addresses the following: 揃 The latest trends in Content Marketing fresh from CMIs 2015 research 揃 The future of Content Marketing and how its changing for both B2B and B2C companies 揃 Key challenges and best practices with case studies from real companies
Content Marketing 2015: Welcome To The 7th Era of Marketing from Regalix
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Video Marketing and Advertising : Tactics, Measurements, & Trends /slideshow/video-marketing-and-advertising-tactics-measurements-trends/43345774 video-marketing-and-advertising-tactics-measurement-and-trends-2014-150109013718-conversion-gate01
Videos are perhaps the most powerful and compelling instrument for marketing, and after initial hesitation, B2B organization have now started increasing video marketing investments seeing the results they can deliver. Find out how you can leverage the latest trends and best practices to improve your video marketing and advertising effort.]]>

Videos are perhaps the most powerful and compelling instrument for marketing, and after initial hesitation, B2B organization have now started increasing video marketing investments seeing the results they can deliver. Find out how you can leverage the latest trends and best practices to improve your video marketing and advertising effort.]]>
Fri, 09 Jan 2015 01:37:18 GMT /slideshow/video-marketing-and-advertising-tactics-measurements-trends/43345774 Regalix@slideshare.net(Regalix) Video Marketing and Advertising : Tactics, Measurements, & Trends Regalix Videos are perhaps the most powerful and compelling instrument for marketing, and after initial hesitation, B2B organization have now started increasing video marketing investments seeing the results they can deliver. Find out how you can leverage the latest trends and best practices to improve your video marketing and advertising effort. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/video-marketing-and-advertising-tactics-measurement-and-trends-2014-150109013718-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Videos are perhaps the most powerful and compelling instrument for marketing, and after initial hesitation, B2B organization have now started increasing video marketing investments seeing the results they can deliver. Find out how you can leverage the latest trends and best practices to improve your video marketing and advertising effort.
Video Marketing and Advertising : Tactics, Measurements, & Trends from Regalix
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The State of Product Marketing /slideshow/the-state-of-product-marketing/43345743 state-of-product-marketing-2014-150109013637-conversion-gate02
Product Marketing to B2B customers has evolved quite swiftly in the past few years. B2B customers increasingly demand cross-channel integration. They want to the brands to be accessible to them at their time of need at the channel of their choice, from being able to research on the products to, making a buying decision, to purchasing the product, to getting customer support via mobile, website, or social network. They look for a seamless brand experience at every touch point. This report reveals how you can deliver that experience.]]>

Product Marketing to B2B customers has evolved quite swiftly in the past few years. B2B customers increasingly demand cross-channel integration. They want to the brands to be accessible to them at their time of need at the channel of their choice, from being able to research on the products to, making a buying decision, to purchasing the product, to getting customer support via mobile, website, or social network. They look for a seamless brand experience at every touch point. This report reveals how you can deliver that experience.]]>
Fri, 09 Jan 2015 01:36:37 GMT /slideshow/the-state-of-product-marketing/43345743 Regalix@slideshare.net(Regalix) The State of Product Marketing Regalix Product Marketing to B2B customers has evolved quite swiftly in the past few years. B2B customers increasingly demand cross-channel integration. They want to the brands to be accessible to them at their time of need at the channel of their choice, from being able to research on the products to, making a buying decision, to purchasing the product, to getting customer support via mobile, website, or social network. They look for a seamless brand experience at every touch point. This report reveals how you can deliver that experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/state-of-product-marketing-2014-150109013637-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Product Marketing to B2B customers has evolved quite swiftly in the past few years. B2B customers increasingly demand cross-channel integration. They want to the brands to be accessible to them at their time of need at the channel of their choice, from being able to research on the products to, making a buying decision, to purchasing the product, to getting customer support via mobile, website, or social network. They look for a seamless brand experience at every touch point. This report reveals how you can deliver that experience.
The State of Product Marketing from Regalix
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The State of Marketing Automation /slideshow/the-state-of-marketing-automation/43345727 state-of-marketing-automation-2014-150109013605-conversion-gate01
The Marketing Automation sphere is expanding at a whirlwind rate. 88% of the B2B marketers are either currently using or considering implementing Marketing Automation tools. Yet there remains gap between the strategy and the execution across the broad spectrum of marketing automation tactics. This Market leadership report delves into factors that can help you leverage Marketing automation for higher lead-to-sale conversion rate and stronger rate of customer acquisition.]]>

The Marketing Automation sphere is expanding at a whirlwind rate. 88% of the B2B marketers are either currently using or considering implementing Marketing Automation tools. Yet there remains gap between the strategy and the execution across the broad spectrum of marketing automation tactics. This Market leadership report delves into factors that can help you leverage Marketing automation for higher lead-to-sale conversion rate and stronger rate of customer acquisition.]]>
Fri, 09 Jan 2015 01:36:04 GMT /slideshow/the-state-of-marketing-automation/43345727 Regalix@slideshare.net(Regalix) The State of Marketing Automation Regalix The Marketing Automation sphere is expanding at a whirlwind rate. 88% of the B2B marketers are either currently using or considering implementing Marketing Automation tools. Yet there remains gap between the strategy and the execution across the broad spectrum of marketing automation tactics. This Market leadership report delves into factors that can help you leverage Marketing automation for higher lead-to-sale conversion rate and stronger rate of customer acquisition. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/state-of-marketing-automation-2014-150109013605-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Marketing Automation sphere is expanding at a whirlwind rate. 88% of the B2B marketers are either currently using or considering implementing Marketing Automation tools. Yet there remains gap between the strategy and the execution across the broad spectrum of marketing automation tactics. This Market leadership report delves into factors that can help you leverage Marketing automation for higher lead-to-sale conversion rate and stronger rate of customer acquisition.
The State of Marketing Automation from Regalix
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The State of Search Marketing /slideshow/the-state-of-search-marketing-43345713/43345713 stateofsearchmarketing-april2014-150109013521-conversion-gate01
Search Marketing has undergone a dynamic shift for the better in the recent past. SEO has become content centric, so the key differentiator now is fresh, original, regularly updated content. And Mobile advertising has fundamentally altered Paid Search with their higher click-through rates than desktop PPC campaigns. This report helps you traverse the changes Search Marketing with actionable tips and recommendations.]]>

Search Marketing has undergone a dynamic shift for the better in the recent past. SEO has become content centric, so the key differentiator now is fresh, original, regularly updated content. And Mobile advertising has fundamentally altered Paid Search with their higher click-through rates than desktop PPC campaigns. This report helps you traverse the changes Search Marketing with actionable tips and recommendations.]]>
Fri, 09 Jan 2015 01:35:21 GMT /slideshow/the-state-of-search-marketing-43345713/43345713 Regalix@slideshare.net(Regalix) The State of Search Marketing Regalix Search Marketing has undergone a dynamic shift for the better in the recent past. SEO has become content centric, so the key differentiator now is fresh, original, regularly updated content. And Mobile advertising has fundamentally altered Paid Search with their higher click-through rates than desktop PPC campaigns. This report helps you traverse the changes Search Marketing with actionable tips and recommendations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofsearchmarketing-april2014-150109013521-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Search Marketing has undergone a dynamic shift for the better in the recent past. SEO has become content centric, so the key differentiator now is fresh, original, regularly updated content. And Mobile advertising has fundamentally altered Paid Search with their higher click-through rates than desktop PPC campaigns. This report helps you traverse the changes Search Marketing with actionable tips and recommendations.
The State of Search Marketing from Regalix
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The State of B2B Event Marketing /slideshow/state-of-b2-b-marketing-2014-research-report/43345687 stateofb2bmarketing2014-researchreport-150109013410-conversion-gate02
91% of the B2B organizations swear by event marketing as their choice medium of generating leads. And even though virtual events are increasingly gaining popularity amongst marketers because of their cost and time advantages, physical events remain the main area of interest and investment. The State of B2B Event Marketing the challenges, trends, and best practices that make events successful.]]>

91% of the B2B organizations swear by event marketing as their choice medium of generating leads. And even though virtual events are increasingly gaining popularity amongst marketers because of their cost and time advantages, physical events remain the main area of interest and investment. The State of B2B Event Marketing the challenges, trends, and best practices that make events successful.]]>
Fri, 09 Jan 2015 01:34:10 GMT /slideshow/state-of-b2-b-marketing-2014-research-report/43345687 Regalix@slideshare.net(Regalix) The State of B2B Event Marketing Regalix 91% of the B2B organizations swear by event marketing as their choice medium of generating leads. And even though virtual events are increasingly gaining popularity amongst marketers because of their cost and time advantages, physical events remain the main area of interest and investment. The State of B2B Event Marketing the challenges, trends, and best practices that make events successful. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofb2bmarketing2014-researchreport-150109013410-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 91% of the B2B organizations swear by event marketing as their choice medium of generating leads. And even though virtual events are increasingly gaining popularity amongst marketers because of their cost and time advantages, physical events remain the main area of interest and investment. The State of B2B Event Marketing the challenges, trends, and best practices that make events successful.
The State of B2B Event Marketing from Regalix
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State of B2B Customer Experience 2014 /slideshow/state-of-b2b-customer-experience-2014/43345667 stateofb2bcustomerexperience-150109013326-conversion-gate01
Its the Age of the Customer, and a prized B2B customer expects ongoing engagement from a customer-obsessed organization, which calls for greater agility in delivering a well rounded customer experience (CX). CX Technology enables you to streamline customer experience and optimize the customer value. Yet CX remains a sticky ground for most organizations. This market leadership report reveals insights and tactics that will enable you to maximize the ROI on CX with a measurable approach.]]>

Its the Age of the Customer, and a prized B2B customer expects ongoing engagement from a customer-obsessed organization, which calls for greater agility in delivering a well rounded customer experience (CX). CX Technology enables you to streamline customer experience and optimize the customer value. Yet CX remains a sticky ground for most organizations. This market leadership report reveals insights and tactics that will enable you to maximize the ROI on CX with a measurable approach.]]>
Fri, 09 Jan 2015 01:33:26 GMT /slideshow/state-of-b2b-customer-experience-2014/43345667 Regalix@slideshare.net(Regalix) State of B2B Customer Experience 2014 Regalix Its the Age of the Customer, and a prized B2B customer expects ongoing engagement from a customer-obsessed organization, which calls for greater agility in delivering a well rounded customer experience (CX). CX Technology enables you to streamline customer experience and optimize the customer value. Yet CX remains a sticky ground for most organizations. This market leadership report reveals insights and tactics that will enable you to maximize the ROI on CX with a measurable approach. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateofb2bcustomerexperience-150109013326-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Its the Age of the Customer, and a prized B2B customer expects ongoing engagement from a customer-obsessed organization, which calls for greater agility in delivering a well rounded customer experience (CX). CX Technology enables you to streamline customer experience and optimize the customer value. Yet CX remains a sticky ground for most organizations. This market leadership report reveals insights and tactics that will enable you to maximize the ROI on CX with a measurable approach.
State of B2B Customer Experience 2014 from Regalix
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B2B Social Media Marketing Trends 2013 /slideshow/b2b-social-media-marketing-trends-2013-43345654/43345654 social-media-marketing-trends-2013-150109013252-conversion-gate01
99% B2B organization use social media and the main objective for majority of them surprisingly is not brand awareness customer acquisition. Infact some statistics point that Social marketing generated twice as many marketing leads as trade shows, direct mail, telemarketing, and PPC. This Benchmark Social Marketing Trends Report examines the top challenges, trends and metrics that B2B marketers need to focus on.]]>

99% B2B organization use social media and the main objective for majority of them surprisingly is not brand awareness customer acquisition. Infact some statistics point that Social marketing generated twice as many marketing leads as trade shows, direct mail, telemarketing, and PPC. This Benchmark Social Marketing Trends Report examines the top challenges, trends and metrics that B2B marketers need to focus on.]]>
Fri, 09 Jan 2015 01:32:52 GMT /slideshow/b2b-social-media-marketing-trends-2013-43345654/43345654 Regalix@slideshare.net(Regalix) B2B Social Media Marketing Trends 2013 Regalix 99% B2B organization use social media and the main objective for majority of them surprisingly is not brand awareness customer acquisition. Infact some statistics point that Social marketing generated twice as many marketing leads as trade shows, direct mail, telemarketing, and PPC. This Benchmark Social Marketing Trends Report examines the top challenges, trends and metrics that B2B marketers need to focus on. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/social-media-marketing-trends-2013-150109013252-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 99% B2B organization use social media and the main objective for majority of them surprisingly is not brand awareness customer acquisition. Infact some statistics point that Social marketing generated twice as many marketing leads as trade shows, direct mail, telemarketing, and PPC. This Benchmark Social Marketing Trends Report examines the top challenges, trends and metrics that B2B marketers need to focus on.
B2B Social Media Marketing Trends 2013 from Regalix
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Pre Sale Content Marketing Trends 2013 /Regalix/pre-sale-content-marketing-trends-2013 pre-sales-content-marketing-trends-2013-150109013212-conversion-gate02
88% B2B marketers use Content Marketing as the central function of their marketing mix to generate leads and drive conversions. But the success of a content marketing initiative depends on a defined strategy across the range of tactics. This Exclusive Content Marketing Insight indentifies the trends that will help you improve pre sales content marketing effectiveness.]]>

88% B2B marketers use Content Marketing as the central function of their marketing mix to generate leads and drive conversions. But the success of a content marketing initiative depends on a defined strategy across the range of tactics. This Exclusive Content Marketing Insight indentifies the trends that will help you improve pre sales content marketing effectiveness.]]>
Fri, 09 Jan 2015 01:32:12 GMT /Regalix/pre-sale-content-marketing-trends-2013 Regalix@slideshare.net(Regalix) Pre Sale Content Marketing Trends 2013 Regalix 88% B2B marketers use Content Marketing as the central function of their marketing mix to generate leads and drive conversions. But the success of a content marketing initiative depends on a defined strategy across the range of tactics. This Exclusive Content Marketing Insight indentifies the trends that will help you improve pre sales content marketing effectiveness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pre-sales-content-marketing-trends-2013-150109013212-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 88% B2B marketers use Content Marketing as the central function of their marketing mix to generate leads and drive conversions. But the success of a content marketing initiative depends on a defined strategy across the range of tactics. This Exclusive Content Marketing Insight indentifies the trends that will help you improve pre sales content marketing effectiveness.
Pre Sale Content Marketing Trends 2013 from Regalix
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Post-Sales Content Marketing Trends 2013 /slideshow/postsales-content-marketing-trends-2013/43345633 post-salescontentmarketingtrends2013-150109013132-conversion-gate02
Our research has revealed there the six most significant post-sales stages for a B2B CMO: Aiding Consumption, Increasing Satisfaction, Activating Engagement, Ensuring Repurchase, Driving Loyalty and Enabling Advocacy. And having a comprehensive Post Sale content Marketing strategy is critical to deliver a compelling, nurturing brand experience across all stages. Find out the Trends that are driving Post sale content marketing strategies in this benchmark report.]]>

Our research has revealed there the six most significant post-sales stages for a B2B CMO: Aiding Consumption, Increasing Satisfaction, Activating Engagement, Ensuring Repurchase, Driving Loyalty and Enabling Advocacy. And having a comprehensive Post Sale content Marketing strategy is critical to deliver a compelling, nurturing brand experience across all stages. Find out the Trends that are driving Post sale content marketing strategies in this benchmark report.]]>
Fri, 09 Jan 2015 01:31:32 GMT /slideshow/postsales-content-marketing-trends-2013/43345633 Regalix@slideshare.net(Regalix) Post-Sales Content Marketing Trends 2013 Regalix Our research has revealed there the six most significant post-sales stages for a B2B CMO: Aiding Consumption, Increasing Satisfaction, Activating Engagement, Ensuring Repurchase, Driving Loyalty and Enabling Advocacy. And having a comprehensive Post Sale content Marketing strategy is critical to deliver a compelling, nurturing brand experience across all stages. Find out the Trends that are driving Post sale content marketing strategies in this benchmark report. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/post-salescontentmarketingtrends2013-150109013132-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Our research has revealed there the six most significant post-sales stages for a B2B CMO: Aiding Consumption, Increasing Satisfaction, Activating Engagement, Ensuring Repurchase, Driving Loyalty and Enabling Advocacy. And having a comprehensive Post Sale content Marketing strategy is critical to deliver a compelling, nurturing brand experience across all stages. Find out the Trends that are driving Post sale content marketing strategies in this benchmark report.
Post-Sales Content Marketing Trends 2013 from Regalix
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Mobile Marketing Trends 2013 /slideshow/mobile-marketing-trends-2013-43345623/43345623 mobile-marketing-trends-2013-150109013052-conversion-gate01
Consumers interface with the brands across multiple screens, and mobile is increasingly becoming the first consumer touch point for brands. This dynamic shift in consumption of information demands compelling mobile marketing strategies to optimize brand experience and achieve deeper engagement and higher conversion rates. This report examines the trends and best practices to successfully approach mobile marketing.]]>

Consumers interface with the brands across multiple screens, and mobile is increasingly becoming the first consumer touch point for brands. This dynamic shift in consumption of information demands compelling mobile marketing strategies to optimize brand experience and achieve deeper engagement and higher conversion rates. This report examines the trends and best practices to successfully approach mobile marketing.]]>
Fri, 09 Jan 2015 01:30:52 GMT /slideshow/mobile-marketing-trends-2013-43345623/43345623 Regalix@slideshare.net(Regalix) Mobile Marketing Trends 2013 Regalix Consumers interface with the brands across multiple screens, and mobile is increasingly becoming the first consumer touch point for brands. This dynamic shift in consumption of information demands compelling mobile marketing strategies to optimize brand experience and achieve deeper engagement and higher conversion rates. This report examines the trends and best practices to successfully approach mobile marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobile-marketing-trends-2013-150109013052-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Consumers interface with the brands across multiple screens, and mobile is increasingly becoming the first consumer touch point for brands. This dynamic shift in consumption of information demands compelling mobile marketing strategies to optimize brand experience and achieve deeper engagement and higher conversion rates. This report examines the trends and best practices to successfully approach mobile marketing.
Mobile Marketing Trends 2013 from Regalix
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https://cdn.slidesharecdn.com/profile-photo-Regalix-48x48.jpg?cb=1522826148 As a Director, I research, build strategy, and deliver marketing programs that combine traditional, digital, and social approaches that lead with business issues and fuel their companys topline growth. My research addresses the marketing organizational structure, skills, technology, process, and customer experience concerns that top marketers need to understand and integrate into programs that address the impact of digital on the evolution in buyer behavior, markets, channels, and competition. Over 10 years of experience in marketing with a specialization in online marketing practices like SEM, SEO, SMO, drip marketing, display advertising, lead nurturing. Experience in conceptua... www.regalix.com https://cdn.slidesharecdn.com/ss_thumbnails/stateofb2bsearchmarketing2015-slideshare-150812055009-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/state-of-b2b-search-marketing-2015/51530822 State of B2B Search Ma... https://cdn.slidesharecdn.com/ss_thumbnails/stateofb2bsocialmediamarketing2015-150709073935-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/state-of-b2b-social-media-marketing-2015/50335881 State of B2B Social Me... https://cdn.slidesharecdn.com/ss_thumbnails/stateofb2bmobilemarketing2015-slideshare-150605102240-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/state-of-b2b-mobile-marketing-2015-slideshare/49029052 State of B2B mobile ma...