�ݺ�ߣshows by User: RenoTahoeAMA

�ݺ�ߣshows by User: RenoTahoeAMA / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: RenoTahoeAMA / Mon, 21 Feb 2022 23:58:12 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: RenoTahoeAMA Ace Awards 2021 �ݺ�ߣ Deck /slideshow/ace-awards-2021-slide-deck/251218641 taa-dgs-crt-amaaceawards-217715-220221235812
View the 2021 Ace Awards �ݺ�ߣ Deck.]]>
View the 2021 Ace Awards �ݺ�ߣ Deck.]]> Mon, 21 Feb 2022 23:58:12 GMT /slideshow/ace-awards-2021-slide-deck/251218641 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) Ace Awards 2021 �ݺ�ߣ Deck RenoTahoeAMA View the 2021 Ace Awards �ݺ�ߣ Deck. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/taa-dgs-crt-amaaceawards-217715-220221235812-thumbnail.jpg?width=120&height=120&fit=bounds" /> View the 2021 Ace Awards �ݺ�ߣ Deck.

Ace Awards 2021 �ݺ�ߣ Deck from RenoTahoeAMA

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0 Reno Tahoe AMA Ace Awards 2019 /RenoTahoeAMA/reno-tahoe-ama-ace-awards-2019 renotahoeamaaceawards2019-190627231435
Reno Tahoe AMA Ace Awards 2019]]>
Reno Tahoe AMA Ace Awards 2019]]> Thu, 27 Jun 2019 23:14:35 GMT /RenoTahoeAMA/reno-tahoe-ama-ace-awards-2019 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) Reno Tahoe AMA Ace Awards 2019 RenoTahoeAMA Reno Tahoe AMA Ace Awards 2019 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/renotahoeamaaceawards2019-190627231435-thumbnail.jpg?width=120&height=120&fit=bounds" /> Reno Tahoe AMA Ace Awards 2019

Reno Tahoe AMA Ace Awards 2019 from RenoTahoeAMA

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0 February Luncheon: Building the Truckee Brand and Truckee.com /slideshow/february-luncheon-building-the-truckee-brand-and-truckeecom/72436747 place-based-community-ppt-ama3-170221234314
February Luncheon: Building the Truckee Brand and Truckee.com featuring Colleen Dalton and Scott Keith]]>
February Luncheon: Building the Truckee Brand and Truckee.com featuring Colleen Dalton and Scott Keith]]> Tue, 21 Feb 2017 23:43:14 GMT /slideshow/february-luncheon-building-the-truckee-brand-and-truckeecom/72436747 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) February Luncheon: Building the Truckee Brand and Truckee.com RenoTahoeAMA February Luncheon: Building the Truckee Brand and Truckee.com featuring Colleen Dalton and Scott Keith <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/place-based-community-ppt-ama3-170221234314-thumbnail.jpg?width=120&height=120&fit=bounds" /> February Luncheon: Building the Truckee Brand and Truckee.com featuring Colleen Dalton and Scott Keith

February Luncheon: Building the Truckee Brand and Truckee.com from RenoTahoeAMA

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0 Know Your Audience with UFC's Shanda Maloney /slideshow/know-your-audience-with-ufcs-shanda-maloney/64255550 ufc-shandapresentation7-19-16-160721170256
Presentation given to the Reno-Tahoe American Marketing Association on 7/19/16 by the UFC's Digital and Social Media Director, Shanda Maloney.]]>
Presentation given to the Reno-Tahoe American Marketing Association on 7/19/16 by the UFC's Digital and Social Media Director, Shanda Maloney.]]> Thu, 21 Jul 2016 17:02:56 GMT /slideshow/know-your-audience-with-ufcs-shanda-maloney/64255550 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) Know Your Audience with UFC's Shanda Maloney RenoTahoeAMA Presentation given to the Reno-Tahoe American Marketing Association on 7/19/16 by the UFC's Digital and Social Media Director, Shanda Maloney. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ufc-shandapresentation7-19-16-160721170256-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation given to the Reno-Tahoe American Marketing Association on 7/19/16 by the UFC's Digital and Social Media Director, Shanda Maloney.

Know Your Audience with UFC's Shanda Maloney from RenoTahoeAMA

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0 2016 Reno-Tahoe AMA Ace Awards Full Presentation /slideshow/2016-renotahoe-ama-ace-awards-full-presentation/63420810 2016aceawards-fulllength-160624163144
This is the full presentation from the 2016 Reno-Tahoe AMA's 28th annual Ace Awards. Congratulations to all of the finalists and winners! Thank you to all who nominated efforts and submitted entries: we received over 140! Also, thank you to the South Carolina chapter of AMA for their help with judging the entries.]]>
This is the full presentation from the 2016 Reno-Tahoe AMA's 28th annual Ace Awards. Congratulations to all of the finalists and winners! Thank you to all who nominated efforts and submitted entries: we received over 140! Also, thank you to the South Carolina chapter of AMA for their help with judging the entries.]]> Fri, 24 Jun 2016 16:31:44 GMT /slideshow/2016-renotahoe-ama-ace-awards-full-presentation/63420810 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) 2016 Reno-Tahoe AMA Ace Awards Full Presentation RenoTahoeAMA This is the full presentation from the 2016 Reno-Tahoe AMA's 28th annual Ace Awards. Congratulations to all of the finalists and winners! Thank you to all who nominated efforts and submitted entries: we received over 140! Also, thank you to the South Carolina chapter of AMA for their help with judging the entries. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2016aceawards-fulllength-160624163144-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the full presentation from the 2016 Reno-Tahoe AMA's 28th annual Ace Awards. Congratulations to all of the finalists and winners! Thank you to all who nominated efforts and submitted entries: we received over 140! Also, thank you to the South Carolina chapter of AMA for their help with judging the entries.

2016 Reno-Tahoe AMA Ace Awards Full Presentation from RenoTahoeAMA

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0 A Marketer's Seat at the Corporate Strategy Table /slideshow/a-marketers-seat-at-the-corporate-strategy-table/52940640 finalpresentation-150918161428-lva1-app6891
Who wants to play a key role in the design of a successful organizational strategy? Raise your hand! It is more important than ever that Marketing is present during strategic planning, because a marketer’s perspective brings key insights that will help companies differentiate themselves from the competition. In this presentation, OnStrategy's Chelsea Voors highlights what makes a great (and a horrible) strategy. ]]>
Who wants to play a key role in the design of a successful organizational strategy? Raise your hand! It is more important than ever that Marketing is present during strategic planning, because a marketer’s perspective brings key insights that will help companies differentiate themselves from the competition. In this presentation, OnStrategy's Chelsea Voors highlights what makes a great (and a horrible) strategy. ]]> Fri, 18 Sep 2015 16:14:28 GMT /slideshow/a-marketers-seat-at-the-corporate-strategy-table/52940640 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) A Marketer's Seat at the Corporate Strategy Table RenoTahoeAMA Who wants to play a key role in the design of a successful organizational strategy? Raise your hand! It is more important than ever that Marketing is present during strategic planning, because a marketer’s perspective brings key insights that will help companies differentiate themselves from the competition. In this presentation, OnStrategy's Chelsea Voors highlights what makes a great (and a horrible) strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalpresentation-150918161428-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Who wants to play a key role in the design of a successful organizational strategy? Raise your hand! It is more important than ever that Marketing is present during strategic planning, because a marketer’s perspective brings key insights that will help companies differentiate themselves from the competition. In this presentation, OnStrategy's Chelsea Voors highlights what makes a great (and a horrible) strategy.

A Marketer's Seat at the Corporate Strategy Table from RenoTahoeAMA

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0 27th Annual Ace Awards Presentation (2015) /slideshow/27th-annual-ace-awards-presentation-2015/49885297 2015aceawardsv1-150626173229-lva1-app6892
The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received! Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners. This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.]]>
The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received! Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners. This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.]]> Fri, 26 Jun 2015 17:32:29 GMT /slideshow/27th-annual-ace-awards-presentation-2015/49885297 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) 27th Annual Ace Awards Presentation (2015) RenoTahoeAMA The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received! Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners. This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015aceawardsv1-150626173229-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Reno-Tahoe Amercian Marketing Association's Ace Awards event recognizes brand engagement excellence within our community. This year, over 140 nominations were submitted across 12 categories, the highest volume ever received! Once we accounted for duplicate nominations and reached out to all of those who were nominated, we began the process of collecting more information about each nominated effort in the form of a survey, and collected countless supplemental links and attachments. These nominees were ultimately narrowed down to 52 finalists based on the board’s review of the submissions, which were then voted on by our judges to determine winners. This year’s judges included the board members of our sister chapter in Charleston, South Carolina, as well as Reno-Tahoe AMA Professional Members. In addition to the 12 categories of awards, we'll also be giving out a People's Choice award (voted on by well over 1,500 people) and "Influencer of the Year," which is an award given to an individual within the community for their contributions to the marketing industry, collectively voted on by the board.

27th Annual Ace Awards Presentation (2015) from RenoTahoeAMA

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0 2012 Ace Awards Nominees /slideshow/2012-ace-awards-presentation/47926814 ama-ace-awards-presentation-150508202956-lva1-app6891
The Ace Awards is an annual event hosted by the Reno-Tahoe American Marketing Association (AMA). The goal of the Ace Awards is to recognize and acknowledge marketing excellence within our community. Over the years, the Reno-Tahoe AMA has worked to make the Ace Awards nomination process open to businesses of all industries and sizes, including but not limited to small businesses, agencies, non-profits, and corporate operations. This presentation contains an overview of all the 2012 nominees.]]>
The Ace Awards is an annual event hosted by the Reno-Tahoe American Marketing Association (AMA). The goal of the Ace Awards is to recognize and acknowledge marketing excellence within our community. Over the years, the Reno-Tahoe AMA has worked to make the Ace Awards nomination process open to businesses of all industries and sizes, including but not limited to small businesses, agencies, non-profits, and corporate operations. This presentation contains an overview of all the 2012 nominees.]]> Fri, 08 May 2015 20:29:56 GMT /slideshow/2012-ace-awards-presentation/47926814 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) 2012 Ace Awards Nominees RenoTahoeAMA The Ace Awards is an annual event hosted by the Reno-Tahoe American Marketing Association (AMA). The goal of the Ace Awards is to recognize and acknowledge marketing excellence within our community. Over the years, the Reno-Tahoe AMA has worked to make the Ace Awards nomination process open to businesses of all industries and sizes, including but not limited to small businesses, agencies, non-profits, and corporate operations. This presentation contains an overview of all the 2012 nominees. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ama-ace-awards-presentation-150508202956-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Ace Awards is an annual event hosted by the Reno-Tahoe American Marketing Association (AMA). The goal of the Ace Awards is to recognize and acknowledge marketing excellence within our community. Over the years, the Reno-Tahoe AMA has worked to make the Ace Awards nomination process open to businesses of all industries and sizes, including but not limited to small businesses, agencies, non-profits, and corporate operations. This presentation contains an overview of all the 2012 nominees.

2012 Ace Awards Nominees from RenoTahoeAMA

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0 Simplify Your Marketing: Create More Leads and Income By Doing Less /slideshow/simplify-your-marketing-create-more-leads-and-income-by-doing-less/47529763 simplifyyourmarketingcreatemoreleadsandincomebydoinglessrenofinal-150428144754-conversion-gate02
Is your business running you? With so many marketing options, it’s tempting to try it all … which can lead to an overwhelming sense of frustration, not results. The good news? By doing less, your marketing can become more effective. Embrace the practice of simplification, and you will get great clients & customers and keep your sanity intact! At this luncheon, Business Coach Mary Cravets will discuss how to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway) and the costs of making the most common marketing mistakes and how to avoid them. About Mary Cravets With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a San Luis Obispo, CA based Business Coach who works with highly driven entrepreneurs who are tired of working all the time, and who want their business to run like a well-oiled machine and get paid what they’re worth. Mary’s entrepreneurial journey includes successful careers in real estate, direct sales, business-to-business networking events and now business coaching. She is frequent speaker and has recently given talks to such other organizations as the National Association of Women Business Owners, the National Association of Insurance and Financial Advisors, and the Arizona Small Business Association.]]>
Is your business running you? With so many marketing options, it’s tempting to try it all … which can lead to an overwhelming sense of frustration, not results. The good news? By doing less, your marketing can become more effective. Embrace the practice of simplification, and you will get great clients & customers and keep your sanity intact! At this luncheon, Business Coach Mary Cravets will discuss how to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway) and the costs of making the most common marketing mistakes and how to avoid them. About Mary Cravets With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a San Luis Obispo, CA based Business Coach who works with highly driven entrepreneurs who are tired of working all the time, and who want their business to run like a well-oiled machine and get paid what they’re worth. Mary’s entrepreneurial journey includes successful careers in real estate, direct sales, business-to-business networking events and now business coaching. She is frequent speaker and has recently given talks to such other organizations as the National Association of Women Business Owners, the National Association of Insurance and Financial Advisors, and the Arizona Small Business Association.]]> Tue, 28 Apr 2015 14:47:54 GMT /slideshow/simplify-your-marketing-create-more-leads-and-income-by-doing-less/47529763 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) Simplify Your Marketing: Create More Leads and Income By Doing Less RenoTahoeAMA Is your business running you? With so many marketing options, it’s tempting to try it all … which can lead to an overwhelming sense of frustration, not results. The good news? By doing less, your marketing can become more effective. Embrace the practice of simplification, and you will get great clients & customers and keep your sanity intact! At this luncheon, Business Coach Mary Cravets will discuss how to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway) and the costs of making the most common marketing mistakes and how to avoid them. About Mary Cravets With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a San Luis Obispo, CA based Business Coach who works with highly driven entrepreneurs who are tired of working all the time, and who want their business to run like a well-oiled machine and get paid what they’re worth. Mary’s entrepreneurial journey includes successful careers in real estate, direct sales, business-to-business networking events and now business coaching. She is frequent speaker and has recently given talks to such other organizations as the National Association of Women Business Owners, the National Association of Insurance and Financial Advisors, and the Arizona Small Business Association. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/simplifyyourmarketingcreatemoreleadsandincomebydoinglessrenofinal-150428144754-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Is your business running you? With so many marketing options, it’s tempting to try it all … which can lead to an overwhelming sense of frustration, not results. The good news? By doing less, your marketing can become more effective. Embrace the practice of simplification, and you will get great clients & customers and keep your sanity intact! At this luncheon, Business Coach Mary Cravets will discuss how to identify the best marketing strategies for your business so you can stop wasting time on complicated schemes (ones that ultimately don’t work anyway) and the costs of making the most common marketing mistakes and how to avoid them. About Mary Cravets With more than a decade of entrepreneurial experience to her credit, Mary Cravets is a San Luis Obispo, CA based Business Coach who works with highly driven entrepreneurs who are tired of working all the time, and who want their business to run like a well-oiled machine and get paid what they’re worth. Mary’s entrepreneurial journey includes successful careers in real estate, direct sales, business-to-business networking events and now business coaching. She is frequent speaker and has recently given talks to such other organizations as the National Association of Women Business Owners, the National Association of Insurance and Financial Advisors, and the Arizona Small Business Association.

Simplify Your Marketing: Create More Leads and Income By Doing Less from RenoTahoeAMA

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0 Marketing on a Budget /slideshow/marketing-on-a-budget-46348357/46348357 rebecca-alluredroy-tuscanymarketing-on-a-budget-150327004913-conversion-gate01
On March 26, 2015 at the Reno-Tahoe American Marketing Association's Third Annual Marketing Workshop, Executive Director and Co-Founder of the High-Fives Foundation, Roy Tuscany, and Marketing and Communications Manager for Big Brothers, Big Sisters, Rebecca Allured, teamed up to talk about marketing on a budget. About Rebecca Allured Rebecca, a graduate of the Reynolds School of Journalism, has been working with nonprofit organizations for the majority of her career. She has seen both sides of the spectrum – working at the agency of record for nonprofit clients like the Great Reno Balloon Race and Truckee Meadows Water Authority and now serving as a one-woman marketing department for the local chapter of a national nonprofit, Big Brothers Big Sisters of Northern Nevada. She is no stranger to stretching limited marketing dollars, and is accustomed to doing a lot with a little. About Roy Tuscany After graduating from the University of Vermont with a degree in Mechanical Engineering, Roy headed out west to pursue the dream of being a professional free-skier. In 2006, Roy suffered a life-altering injury that left him paralyzed from the waist down and was the catalyst to the creation of High Fives. Roy turned the financial and community support of his own recovery into a ‘pay-it-forward’ adventure with the creation of High Fives Non-Profit Foundation. He lives in Truckee, California with his wife, Michelle, and enjoys all things that keep him active. ]]>
On March 26, 2015 at the Reno-Tahoe American Marketing Association's Third Annual Marketing Workshop, Executive Director and Co-Founder of the High-Fives Foundation, Roy Tuscany, and Marketing and Communications Manager for Big Brothers, Big Sisters, Rebecca Allured, teamed up to talk about marketing on a budget. About Rebecca Allured Rebecca, a graduate of the Reynolds School of Journalism, has been working with nonprofit organizations for the majority of her career. She has seen both sides of the spectrum – working at the agency of record for nonprofit clients like the Great Reno Balloon Race and Truckee Meadows Water Authority and now serving as a one-woman marketing department for the local chapter of a national nonprofit, Big Brothers Big Sisters of Northern Nevada. She is no stranger to stretching limited marketing dollars, and is accustomed to doing a lot with a little. About Roy Tuscany After graduating from the University of Vermont with a degree in Mechanical Engineering, Roy headed out west to pursue the dream of being a professional free-skier. In 2006, Roy suffered a life-altering injury that left him paralyzed from the waist down and was the catalyst to the creation of High Fives. Roy turned the financial and community support of his own recovery into a ‘pay-it-forward’ adventure with the creation of High Fives Non-Profit Foundation. He lives in Truckee, California with his wife, Michelle, and enjoys all things that keep him active. ]]> Fri, 27 Mar 2015 00:49:12 GMT /slideshow/marketing-on-a-budget-46348357/46348357 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) Marketing on a Budget RenoTahoeAMA On March 26, 2015 at the Reno-Tahoe American Marketing Association's Third Annual Marketing Workshop, Executive Director and Co-Founder of the High-Fives Foundation, Roy Tuscany, and Marketing and Communications Manager for Big Brothers, Big Sisters, Rebecca Allured, teamed up to talk about marketing on a budget. About Rebecca Allured Rebecca, a graduate of the Reynolds School of Journalism, has been working with nonprofit organizations for the majority of her career. She has seen both sides of the spectrum – working at the agency of record for nonprofit clients like the Great Reno Balloon Race and Truckee Meadows Water Authority and now serving as a one-woman marketing department for the local chapter of a national nonprofit, Big Brothers Big Sisters of Northern Nevada. She is no stranger to stretching limited marketing dollars, and is accustomed to doing a lot with a little. About Roy Tuscany After graduating from the University of Vermont with a degree in Mechanical Engineering, Roy headed out west to pursue the dream of being a professional free-skier. In 2006, Roy suffered a life-altering injury that left him paralyzed from the waist down and was the catalyst to the creation of High Fives. Roy turned the financial and community support of his own recovery into a ‘pay-it-forward’ adventure with the creation of High Fives Non-Profit Foundation. He lives in Truckee, California with his wife, Michelle, and enjoys all things that keep him active. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rebecca-alluredroy-tuscanymarketing-on-a-budget-150327004913-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> On March 26, 2015 at the Reno-Tahoe American Marketing Association's Third Annual Marketing Workshop, Executive Director and Co-Founder of the High-Fives Foundation, Roy Tuscany, and Marketing and Communications Manager for Big Brothers, Big Sisters, Rebecca Allured, teamed up to talk about marketing on a budget. About Rebecca Allured Rebecca, a graduate of the Reynolds School of Journalism, has been working with nonprofit organizations for the majority of her career. She has seen both sides of the spectrum – working at the agency of record for nonprofit clients like the Great Reno Balloon Race and Truckee Meadows Water Authority and now serving as a one-woman marketing department for the local chapter of a national nonprofit, Big Brothers Big Sisters of Northern Nevada. She is no stranger to stretching limited marketing dollars, and is accustomed to doing a lot with a little. About Roy Tuscany After graduating from the University of Vermont with a degree in Mechanical Engineering, Roy headed out west to pursue the dream of being a professional free-skier. In 2006, Roy suffered a life-altering injury that left him paralyzed from the waist down and was the catalyst to the creation of High Fives. Roy turned the financial and community support of his own recovery into a ‘pay-it-forward’ adventure with the creation of High Fives Non-Profit Foundation. He lives in Truckee, California with his wife, Michelle, and enjoys all things that keep him active.

Marketing on a Budget from RenoTahoeAMA

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0 The Collaborative Economy /slideshow/the-collaborative-economy-46347903/46347903 ashley-cliftcollaborativeeconomy-150327002844-conversion-gate01
At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Parlor Shows CEO Ashley Jennings spoke about the effects the topic of the collaborative economy. Ashley’s eye for design, her innate ability to understand people, and her experience in running web startups makes her a natural managing director. Having had sales experience while working at the Seattle Times, she has translated those skills into the role of head recruiter of teams, mentors, and partners at Girlmade. As a super-connector she sees the big picture that people don’t often see. While researching she can intuitively connect dots that help her teams to think bigger about the problems they are solving. She has an uncanny ability to come up with ideas that few would even think of, and the passion and grit to follow through on those ideas. Her goal is to help startups reach their full potential using sound UX design, SEO, social media, and other inbound marketing tools.]]>
At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Parlor Shows CEO Ashley Jennings spoke about the effects the topic of the collaborative economy. Ashley’s eye for design, her innate ability to understand people, and her experience in running web startups makes her a natural managing director. Having had sales experience while working at the Seattle Times, she has translated those skills into the role of head recruiter of teams, mentors, and partners at Girlmade. As a super-connector she sees the big picture that people don’t often see. While researching she can intuitively connect dots that help her teams to think bigger about the problems they are solving. She has an uncanny ability to come up with ideas that few would even think of, and the passion and grit to follow through on those ideas. Her goal is to help startups reach their full potential using sound UX design, SEO, social media, and other inbound marketing tools.]]> Fri, 27 Mar 2015 00:28:44 GMT /slideshow/the-collaborative-economy-46347903/46347903 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) The Collaborative Economy RenoTahoeAMA At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Parlor Shows CEO Ashley Jennings spoke about the effects the topic of the collaborative economy. Ashley’s eye for design, her innate ability to understand people, and her experience in running web startups makes her a natural managing director. Having had sales experience while working at the Seattle Times, she has translated those skills into the role of head recruiter of teams, mentors, and partners at Girlmade. As a super-connector she sees the big picture that people don’t often see. While researching she can intuitively connect dots that help her teams to think bigger about the problems they are solving. She has an uncanny ability to come up with ideas that few would even think of, and the passion and grit to follow through on those ideas. Her goal is to help startups reach their full potential using sound UX design, SEO, social media, and other inbound marketing tools. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ashley-cliftcollaborativeeconomy-150327002844-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Parlor Shows CEO Ashley Jennings spoke about the effects the topic of the collaborative economy. Ashley’s eye for design, her innate ability to understand people, and her experience in running web startups makes her a natural managing director. Having had sales experience while working at the Seattle Times, she has translated those skills into the role of head recruiter of teams, mentors, and partners at Girlmade. As a super-connector she sees the big picture that people don’t often see. While researching she can intuitively connect dots that help her teams to think bigger about the problems they are solving. She has an uncanny ability to come up with ideas that few would even think of, and the passion and grit to follow through on those ideas. Her goal is to help startups reach their full potential using sound UX design, SEO, social media, and other inbound marketing tools.

The Collaborative Economy from RenoTahoeAMA

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0 Growing Your Brand From the Ground Up /slideshow/growing-your-brand-from-the-ground-up/46347827 emily-deanegrowingyourbrandfromthegroundup-150327002453-conversion-gate01
At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Emily Deane, the marketing manager for bigtruck brand llc gave a presentation about "growing your brand from the ground up." bigtruck brand is a fun first tribe seeking fun and adventure in everything they do. As marketing manager of the brand, Emily manages brand standards, brand development and product line management. With degrees in both Graphic Design and Marketing, Emily is able to have a design-centric approach towards marketing and product development. Her combination of interests in design and marketing has created a passion for focusing on brand identity. As a growing brand, bigtruck strives to promote a fun first lifestyle and inspire others to pursue their passion in whatever that may be.]]>
At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Emily Deane, the marketing manager for bigtruck brand llc gave a presentation about "growing your brand from the ground up." bigtruck brand is a fun first tribe seeking fun and adventure in everything they do. As marketing manager of the brand, Emily manages brand standards, brand development and product line management. With degrees in both Graphic Design and Marketing, Emily is able to have a design-centric approach towards marketing and product development. Her combination of interests in design and marketing has created a passion for focusing on brand identity. As a growing brand, bigtruck strives to promote a fun first lifestyle and inspire others to pursue their passion in whatever that may be.]]> Fri, 27 Mar 2015 00:24:53 GMT /slideshow/growing-your-brand-from-the-ground-up/46347827 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) Growing Your Brand From the Ground Up RenoTahoeAMA At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Emily Deane, the marketing manager for bigtruck brand llc gave a presentation about "growing your brand from the ground up." bigtruck brand is a fun first tribe seeking fun and adventure in everything they do. As marketing manager of the brand, Emily manages brand standards, brand development and product line management. With degrees in both Graphic Design and Marketing, Emily is able to have a design-centric approach towards marketing and product development. Her combination of interests in design and marketing has created a passion for focusing on brand identity. As a growing brand, bigtruck strives to promote a fun first lifestyle and inspire others to pursue their passion in whatever that may be. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emily-deanegrowingyourbrandfromthegroundup-150327002453-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Emily Deane, the marketing manager for bigtruck brand llc gave a presentation about "growing your brand from the ground up." bigtruck brand is a fun first tribe seeking fun and adventure in everything they do. As marketing manager of the brand, Emily manages brand standards, brand development and product line management. With degrees in both Graphic Design and Marketing, Emily is able to have a design-centric approach towards marketing and product development. Her combination of interests in design and marketing has created a passion for focusing on brand identity. As a growing brand, bigtruck strives to promote a fun first lifestyle and inspire others to pursue their passion in whatever that may be.

Growing Your Brand From the Ground Up from RenoTahoeAMA

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0 Setting Your Sights to Hit the Target: Tips and Tools to Help Identify Your Key Audience /slideshow/setting-your-sights-to-hit-the-target-tips-and-tools-to-help-identify-your-key-audience/46347768 jill-stocktonaudienceidentification-150327002127-conversion-gate01
At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, Jill Stockton, a communications specialist with the University of Nevada, Reno, discussed tools and tips to help identify your target audience. Jill is an experienced public relations professional with more than a decade of diverse experience. Currently she is serving as the Communications Specialist for the University of Nevada, Reno’s Reynolds School of Journalism. She has also worked as a Communications Director for the University of Nevada, Reno, a Communications Manager for the Reno-Sparks Convention and Visitors Authority, and a Senior Account Executive for The Ferraro Group, a public relations and public affairs agency with offices in Reno, Las Vegas, Carson City and Phoenix. Jill sits on the Board of Directors for the Tahoe-based non-profit High Fives Foundation, is a member of the Holland Project advisory board, and the American Marketing Association advisory board. She’s also a past President of the Sierra Nevada Chapter of PRSA.]]>
At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, Jill Stockton, a communications specialist with the University of Nevada, Reno, discussed tools and tips to help identify your target audience. Jill is an experienced public relations professional with more than a decade of diverse experience. Currently she is serving as the Communications Specialist for the University of Nevada, Reno’s Reynolds School of Journalism. She has also worked as a Communications Director for the University of Nevada, Reno, a Communications Manager for the Reno-Sparks Convention and Visitors Authority, and a Senior Account Executive for The Ferraro Group, a public relations and public affairs agency with offices in Reno, Las Vegas, Carson City and Phoenix. Jill sits on the Board of Directors for the Tahoe-based non-profit High Fives Foundation, is a member of the Holland Project advisory board, and the American Marketing Association advisory board. She’s also a past President of the Sierra Nevada Chapter of PRSA.]]> Fri, 27 Mar 2015 00:21:26 GMT /slideshow/setting-your-sights-to-hit-the-target-tips-and-tools-to-help-identify-your-key-audience/46347768 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) Setting Your Sights to Hit the Target: Tips and Tools to Help Identify Your Key Audience RenoTahoeAMA At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, Jill Stockton, a communications specialist with the University of Nevada, Reno, discussed tools and tips to help identify your target audience. Jill is an experienced public relations professional with more than a decade of diverse experience. Currently she is serving as the Communications Specialist for the University of Nevada, Reno’s Reynolds School of Journalism. She has also worked as a Communications Director for the University of Nevada, Reno, a Communications Manager for the Reno-Sparks Convention and Visitors Authority, and a Senior Account Executive for The Ferraro Group, a public relations and public affairs agency with offices in Reno, Las Vegas, Carson City and Phoenix. Jill sits on the Board of Directors for the Tahoe-based non-profit High Fives Foundation, is a member of the Holland Project advisory board, and the American Marketing Association advisory board. She’s also a past President of the Sierra Nevada Chapter of PRSA. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jill-stocktonaudienceidentification-150327002127-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, Jill Stockton, a communications specialist with the University of Nevada, Reno, discussed tools and tips to help identify your target audience. Jill is an experienced public relations professional with more than a decade of diverse experience. Currently she is serving as the Communications Specialist for the University of Nevada, Reno’s Reynolds School of Journalism. She has also worked as a Communications Director for the University of Nevada, Reno, a Communications Manager for the Reno-Sparks Convention and Visitors Authority, and a Senior Account Executive for The Ferraro Group, a public relations and public affairs agency with offices in Reno, Las Vegas, Carson City and Phoenix. Jill sits on the Board of Directors for the Tahoe-based non-profit High Fives Foundation, is a member of the Holland Project advisory board, and the American Marketing Association advisory board. She’s also a past President of the Sierra Nevada Chapter of PRSA.

Setting Your Sights to Hit the Target: Tips and Tools to Help Identify Your Key Audience from RenoTahoeAMA

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0 Today's Media Planning and Buying Landscape /slideshow/todays-media-planning-and-buying-landscape/46347422 wendyhummertodaysmediaplanningandbuyinglandscape-150327000605-conversion-gate01
At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, EXL Media's owner Wendy Hummer discussed today's media planning and buying landscape. Wendy started out as a broadcast buyer at McCann Erikson in San Francisco in 1988. For four years she purchased broadcast media for accounts such as Wells Fargo, Safeway, PG&E, Coca Cola and Columbia Pictures. Wendy founded EXL Media is in 1994. Wendy is not only an expert in planning and buying all media types; she is also the company media strategist, digital analytics expert and out of home buyer. She has spoken at several conferences including CalTIA Conference (2009) and IAAPA (2011). She is passionate about creating a well-rounded, results oriented, integrated media mix for every single client.]]>
At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, EXL Media's owner Wendy Hummer discussed today's media planning and buying landscape. Wendy started out as a broadcast buyer at McCann Erikson in San Francisco in 1988. For four years she purchased broadcast media for accounts such as Wells Fargo, Safeway, PG&E, Coca Cola and Columbia Pictures. Wendy founded EXL Media is in 1994. Wendy is not only an expert in planning and buying all media types; she is also the company media strategist, digital analytics expert and out of home buyer. She has spoken at several conferences including CalTIA Conference (2009) and IAAPA (2011). She is passionate about creating a well-rounded, results oriented, integrated media mix for every single client.]]> Fri, 27 Mar 2015 00:06:05 GMT /slideshow/todays-media-planning-and-buying-landscape/46347422 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) Today's Media Planning and Buying Landscape RenoTahoeAMA At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, EXL Media's owner Wendy Hummer discussed today's media planning and buying landscape. Wendy started out as a broadcast buyer at McCann Erikson in San Francisco in 1988. For four years she purchased broadcast media for accounts such as Wells Fargo, Safeway, PG&E, Coca Cola and Columbia Pictures. Wendy founded EXL Media is in 1994. Wendy is not only an expert in planning and buying all media types; she is also the company media strategist, digital analytics expert and out of home buyer. She has spoken at several conferences including CalTIA Conference (2009) and IAAPA (2011). She is passionate about creating a well-rounded, results oriented, integrated media mix for every single client. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wendyhummertodaysmediaplanningandbuyinglandscape-150327000605-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> At the Reno-Tahoe AMA's Third Annual Marketing Workshop, held on March 26th, 2015, EXL Media's owner Wendy Hummer discussed today's media planning and buying landscape. Wendy started out as a broadcast buyer at McCann Erikson in San Francisco in 1988. For four years she purchased broadcast media for accounts such as Wells Fargo, Safeway, PG&E, Coca Cola and Columbia Pictures. Wendy founded EXL Media is in 1994. Wendy is not only an expert in planning and buying all media types; she is also the company media strategist, digital analytics expert and out of home buyer. She has spoken at several conferences including CalTIA Conference (2009) and IAAPA (2011). She is passionate about creating a well-rounded, results oriented, integrated media mix for every single client.

Today's Media Planning and Buying Landscape from RenoTahoeAMA

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0 Building Awareness, Reputation and Brand at the University of Nevada, Reno /slideshow/building-awareness-reputation-and-brand-at-the-university-of-nevada-reno/45964114 marketingunrpresentationtoamarenotuesdaymarch17th2015-150317185931-conversion-gate01
The mission of the Office for Marketing and Communications (“MarCom,” for short) at the University of Nevada, Reno is to advance institutional reputation and enrollment by creating smart, measurable marketing and communications solutions that showcase this dynamic national Tier 1 university. UNR is renowned for its culture of student success, world-improving research and outreach that enhances communities and business. At the Reno-Tahoe AMA's March 2014 luncheon, UNR’s Executive Director of Marketing Communications, Thomas White, discussed an overview of both the University and MarCom’s top initiatives, including SEO, SEM, graduate student recruitment, and the University’s quest to reach the top research classification. About Thomas White: Thomas White was appointed Executive Director of Marketing Communications in February 2014. Thomas brings more than 25 years of communications experience in higher education, the federal government and the corporate sector. At the University of Nevada, Reno, Thomas and his team are responsible for developing and executing a strategic communications program that promotes and differentiates the University and its core mission. Prior to joining the University, Thomas managed the university communications programs at the University of New England (Portland and Biddeford, Maine), St. John’s (Queens, NY), Seton Hall (South Orange, NJ) and Washington and Lee (Lexington, VA). In each case, Thomas took an enterprise-level approach to strategic marketing that transformed the departments from traditional models into technology and metric-driven programs. Thomas began his higher education career at Indiana University (Bloomington) where he was the chief marketing technologist responsible for managing a $1 million pilot program utilizing a range of Web-based technologies to increase the national and international visibility of the university. Thomas served as press secretary for the Peace Corps (D.C.) at a time of growth unprecedented since its inception in 1961. Thomas started his career in consumer marketing with the Seagram Wine Company (Chicago). ]]>
The mission of the Office for Marketing and Communications (“MarCom,” for short) at the University of Nevada, Reno is to advance institutional reputation and enrollment by creating smart, measurable marketing and communications solutions that showcase this dynamic national Tier 1 university. UNR is renowned for its culture of student success, world-improving research and outreach that enhances communities and business. At the Reno-Tahoe AMA's March 2014 luncheon, UNR’s Executive Director of Marketing Communications, Thomas White, discussed an overview of both the University and MarCom’s top initiatives, including SEO, SEM, graduate student recruitment, and the University’s quest to reach the top research classification. About Thomas White: Thomas White was appointed Executive Director of Marketing Communications in February 2014. Thomas brings more than 25 years of communications experience in higher education, the federal government and the corporate sector. At the University of Nevada, Reno, Thomas and his team are responsible for developing and executing a strategic communications program that promotes and differentiates the University and its core mission. Prior to joining the University, Thomas managed the university communications programs at the University of New England (Portland and Biddeford, Maine), St. John’s (Queens, NY), Seton Hall (South Orange, NJ) and Washington and Lee (Lexington, VA). In each case, Thomas took an enterprise-level approach to strategic marketing that transformed the departments from traditional models into technology and metric-driven programs. Thomas began his higher education career at Indiana University (Bloomington) where he was the chief marketing technologist responsible for managing a $1 million pilot program utilizing a range of Web-based technologies to increase the national and international visibility of the university. Thomas served as press secretary for the Peace Corps (D.C.) at a time of growth unprecedented since its inception in 1961. Thomas started his career in consumer marketing with the Seagram Wine Company (Chicago). ]]> Tue, 17 Mar 2015 18:59:31 GMT /slideshow/building-awareness-reputation-and-brand-at-the-university-of-nevada-reno/45964114 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) Building Awareness, Reputation and Brand at the University of Nevada, Reno RenoTahoeAMA The mission of the Office for Marketing and Communications (“MarCom,” for short) at the University of Nevada, Reno is to advance institutional reputation and enrollment by creating smart, measurable marketing and communications solutions that showcase this dynamic national Tier 1 university. UNR is renowned for its culture of student success, world-improving research and outreach that enhances communities and business. At the Reno-Tahoe AMA's March 2014 luncheon, UNR’s Executive Director of Marketing Communications, Thomas White, discussed an overview of both the University and MarCom’s top initiatives, including SEO, SEM, graduate student recruitment, and the University’s quest to reach the top research classification. About Thomas White: Thomas White was appointed Executive Director of Marketing Communications in February 2014. Thomas brings more than 25 years of communications experience in higher education, the federal government and the corporate sector. At the University of Nevada, Reno, Thomas and his team are responsible for developing and executing a strategic communications program that promotes and differentiates the University and its core mission. Prior to joining the University, Thomas managed the university communications programs at the University of New England (Portland and Biddeford, Maine), St. John’s (Queens, NY), Seton Hall (South Orange, NJ) and Washington and Lee (Lexington, VA). In each case, Thomas took an enterprise-level approach to strategic marketing that transformed the departments from traditional models into technology and metric-driven programs. Thomas began his higher education career at Indiana University (Bloomington) where he was the chief marketing technologist responsible for managing a $1 million pilot program utilizing a range of Web-based technologies to increase the national and international visibility of the university. Thomas served as press secretary for the Peace Corps (D.C.) at a time of growth unprecedented since its inception in 1961. Thomas started his career in consumer marketing with the Seagram Wine Company (Chicago). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingunrpresentationtoamarenotuesdaymarch17th2015-150317185931-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The mission of the Office for Marketing and Communications (“MarCom,” for short) at the University of Nevada, Reno is to advance institutional reputation and enrollment by creating smart, measurable marketing and communications solutions that showcase this dynamic national Tier 1 university. UNR is renowned for its culture of student success, world-improving research and outreach that enhances communities and business. At the Reno-Tahoe AMA's March 2014 luncheon, UNR’s Executive Director of Marketing Communications, Thomas White, discussed an overview of both the University and MarCom’s top initiatives, including SEO, SEM, graduate student recruitment, and the University’s quest to reach the top research classification. About Thomas White: Thomas White was appointed Executive Director of Marketing Communications in February 2014. Thomas brings more than 25 years of communications experience in higher education, the federal government and the corporate sector. At the University of Nevada, Reno, Thomas and his team are responsible for developing and executing a strategic communications program that promotes and differentiates the University and its core mission. Prior to joining the University, Thomas managed the university communications programs at the University of New England (Portland and Biddeford, Maine), St. John’s (Queens, NY), Seton Hall (South Orange, NJ) and Washington and Lee (Lexington, VA). In each case, Thomas took an enterprise-level approach to strategic marketing that transformed the departments from traditional models into technology and metric-driven programs. Thomas began his higher education career at Indiana University (Bloomington) where he was the chief marketing technologist responsible for managing a $1 million pilot program utilizing a range of Web-based technologies to increase the national and international visibility of the university. Thomas served as press secretary for the Peace Corps (D.C.) at a time of growth unprecedented since its inception in 1961. Thomas started his career in consumer marketing with the Seagram Wine Company (Chicago).

Building Awareness, Reputation and Brand at the University of Nevada, Reno from RenoTahoeAMA

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0 "Operating in a Platform World" with Michelle Killebrew, IBM /slideshow/operating-in-a-platform-world-with-michelle-killebrew-ibm/43828113 ama-renomkillebrewvf-150123100123-conversion-gate02
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world. Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce.]]>
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world. Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce.]]> Fri, 23 Jan 2015 10:01:23 GMT /slideshow/operating-in-a-platform-world-with-michelle-killebrew-ibm/43828113 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) "Operating in a Platform World" with Michelle Killebrew, IBM RenoTahoeAMA As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world. Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ama-renomkillebrewvf-150123100123-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world. Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce.

"Operating in a Platform World" with Michelle Killebrew, IBM from RenoTahoeAMA

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0 NCETExpo Content Marketing Educational Session Presentation - Abbi Agency /slideshow/ncetexpo-content-marketing-educational-session-presentation-abbi-agency/39710973 finalpresentation-140930112200-phpapp01
Brought to you by: Liz Bowling & Brooke Rose The Abbi Agency]]>
Brought to you by: Liz Bowling & Brooke Rose The Abbi Agency]]> Tue, 30 Sep 2014 11:22:00 GMT /slideshow/ncetexpo-content-marketing-educational-session-presentation-abbi-agency/39710973 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) NCETExpo Content Marketing Educational Session Presentation - Abbi Agency RenoTahoeAMA Brought to you by: Liz Bowling & Brooke Rose The Abbi Agency <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalpresentation-140930112200-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Brought to you by: Liz Bowling & Brooke Rose The Abbi Agency

NCETExpo Content Marketing Educational Session Presentation - Abbi Agency from RenoTahoeAMA

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0 2014 Reno-Tahoe AMA 26th Annual Ace Awards Presentation /slideshow/2014-ace-awards-presentation/36434255 2014aceawardspresentation-140629120955-phpapp02
View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community.]]>
View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community.]]> Sun, 29 Jun 2014 12:09:55 GMT /slideshow/2014-ace-awards-presentation/36434255 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) 2014 Reno-Tahoe AMA 26th Annual Ace Awards Presentation RenoTahoeAMA View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014aceawardspresentation-140629120955-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community.

2014 Reno-Tahoe AMA 26th Annual Ace Awards Presentation from RenoTahoeAMA

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0 Grammar Girl - Mignon Fogarty /slideshow/grammar-girl-mignon-fogarty/33764357 renoama-140421121558-phpapp02
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]]> Mon, 21 Apr 2014 12:15:58 GMT /slideshow/grammar-girl-mignon-fogarty/33764357 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) Grammar Girl - Mignon Fogarty RenoTahoeAMA <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/renoama-140421121558-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Grammar Girl - Mignon Fogarty from RenoTahoeAMA

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0 Kristin Stith & Paul Klein - Grass Roots Movement /slideshow/kristin-stith-paul-klein-grass-roots-movement-33649904/33649904 blcslideshow-140417103204-phpapp02
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]]> Thu, 17 Apr 2014 10:32:04 GMT /slideshow/kristin-stith-paul-klein-grass-roots-movement-33649904/33649904 RenoTahoeAMA@slideshare.net(RenoTahoeAMA) Kristin Stith & Paul Klein - Grass Roots Movement RenoTahoeAMA <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/blcslideshow-140417103204-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Kristin Stith & Paul Klein - Grass Roots Movement from RenoTahoeAMA

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0 https://cdn.slidesharecdn.com/profile-photo-RenoTahoeAMA-48x48.jpg?cb=1645480135 The Reno-Tahoe AMA’s mission is to serve our members and be the marketing source by expanding our member's marketing knowledge and creating networking opportunities. www.renoama.com/ https://cdn.slidesharecdn.com/ss_thumbnails/taa-dgs-crt-amaaceawards-217715-220221235812-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ace-awards-2021-slide-deck/251218641 Ace Awards 2021 �ݺ�ߣ ... https://cdn.slidesharecdn.com/ss_thumbnails/renotahoeamaaceawards2019-190627231435-thumbnail.jpg?width=320&height=320&fit=bounds RenoTahoeAMA/reno-tahoe-ama-ace-awards-2019 Reno Tahoe AMA Ace Awa... https://cdn.slidesharecdn.com/ss_thumbnails/place-based-community-ppt-ama3-170221234314-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/february-luncheon-building-the-truckee-brand-and-truckeecom/72436747 February Luncheon: Bui...